Fine Lifestyles CHBA

ST.JOHN’S/AVALON
BEST PLACES TO LIVE
DREAM KITCHENS
REAL ESTATE PROFILE
BED & BATH EXPOSE
MUCH MORE!
ST.JOHN’S/AVALON
COMPLETE DISTRIBUTION/TARGET MARKETING/SATURATION
DIRECT TO HOMES
IN AFFLUENT AREAS
• Houses
• Acreages
• Condos
BUILDERS/DEVELOPERS
RETAIL STANDS IN
AFFLUENT AREAS
• Hardware Stores
• Select Retail Locations
CONDOS
MEDICAL WAITING
ROOMS
• Doctors
• Dentists
• Optometrists
• Chiropractors
ACREAGES/COTTAGES
HOME, GARDEN &
COTTAGE SHOWS
INTERIORS
ST.JOHN”S/AVALON
WHO READS FINE HOMES MAGAZINES?
YOUNGER
COUPLES
MIDDLE TO
UPPER INCOME
WOMEN
MATURE
DEMOGRAPHIC READER PROFILE
Women 78% Men 22%
Age 18-24 6%, 25-34 18%, 35-49 26%, 5059 30%, 60+ 20%
Married/Common-law 69%, Single 31%
With Children 61%, No Children 39%
University/Post-Graduate Educated 92%
Professionals 62%, Business Owners 27%
Trades People 11%
Other 7%
Homeowners 93%
Average Household Income $100,000/yr+
Urban 92%, Rural 8%
PSYCHOGRAPHIC READER PROFILE
Personality
• Friendly to gregarious
• Sociable
• Kind
Values
•
•
•
•
•
•
•
Family/friends
Good health
Education
Investing
Nice home/vehicles
Charitable/helps others
Grooming/fashion
IMPROVMENTS/RENOS
• Hard working
• Recycles
Attitudes
•
•
•
•
•
•
Positive
Open to change
Hard work produces rewards
Seeks better products/services
Entrepreneurial
Somewhat to very much a risk taker
Interests
• Reading
DREAM KITCHENS
•
•
•
•
•
•
Various hobbies
Sports/exercise
Computers
Furthering education
Volunteering
Coaching
Lifestyles
• Social
• Member of clubs/organizations
• Attends entertainment and cultural events
(concerts, symphony, art gallery, etc.)
• Enjoys travel/exploring
OUTDOOR/LANDSCAPE
REAL ESTATE
ST.JOHN”S/AVALON
Media Comparison
COST/PERSON REACHED
Advertising Acceptance
ROI (Return on Investment)
(Media Choices - Erdos & Morgan)
Starch Research, 20 Brands
Readership Comparison
98,000
100,000
Readership Comparison
90,000
80,000
70,000
63,000
60,000
50,000
45,000
40,000
45,000
35,200
30,000
30,000
TELEGRAM
HOME
BUYER'S
GUIDE
BUSINESS
POST
30,000
30,000
19,500
20,000
BUY & SELL
NL
THE REAL
ESTATE
BOOK
21,000
20,000
10,000
0
8,500
6,800
EAST COAST
LIVING
MAGAZINE
RADIO
STATION
9,500
BILLBOARD
10,920
11,200
NORTHEAST SALTSCAPES
AVALON
TIMES
HERALD
RESTAURANT THE OGM DOWNHOME
GUIDE
MAGAZINE MAGAZINE
HOME &
CABIN
MAGAZINE
$0.7000
THE
TELEGRAM
$0.6429
$0.6000
FINE HOMES
$0.6588
$0.6596
Advertising Cost/Reader Comparison
$0.5000
$0.4000
$0.3000
$0.1705
$0.2000
$0.1405
$0.0933
$0.0925
$0.1000
$0.0389
$0.0489
$0.0511
$0.0515
$0.0517
$0.0544
$0.0564
HOME &
CABIN
MAGAZINE
BUY & SELL
NL
$0.1053
$0.0101
$0.0000
FINE
LIFESTYLES
NORTHEAST
AVALON
TIMES
THE
DOWNHOME TELEGRAM
TELEGRAM MAGAZINE
HOME
BUYER'S
GUIDE
BUSINESS
POST
THE REAL
ESTATE
BOOK
RESTAURANT BILLBOARD
GUIDE
709.730.7874
HERALD
THE OGM
MAGAZINE
SALTSCAPES
RADIO
STATION
EAST COAST
LIVING
MAGAZINE
FineHomes
ST JOHN’S/AVALON
SPECIAL
MEMBERSHIP
PRICING
ADVERTISING RATES
Inside Front Cover + Two Interior Pages: $4500.00
Cost includes layout & design, writing/editorial and photography
Two Page Feature: $2900.00
Cost includes layout & design, editorial, and photography
Three Page Feature: $4100.00
Cost includes layout & design, editorial, and photography
Four Page Feature: $5300.00
Cost includes layout & design, editorial, and photography
Two Page Advertisement: $2750.00
Cost includes layout/design and photography (if applicable) - Client
supplies writing
One Page Advertisement: $1750.00
Cost includes layout/design and photography (if applicable) - Client
supplies writing
Half Page Advertisement: $950.00
Cost includes layout/design and photography (if applicable) - Client
supplies writing
For more information or to book space,
contact your Fine Homes/Fine Lifestyles
Advertising Consultant, or call:
709.730.7874