9 Squared Partners with Major and Independent

Group Plc
Newsletter, January 2005
9 Squared Partners with Major and
Independent Record Labels to
Distribute High Quality Content
to Mobile Devices
9 Squared Launches
RealTones For the
Holiday Season
Ring in the Spirit with HolidayTonz™ –
Fresh New Takes on Classic Holiday
Favorites
Great American Country™ Uses 9
Squared’s New Real Tones™ and
Voice Ringers™
DENVER – November 15, 2004 – 9
Squared, Inc., a leading mobile content
provider, today announced that major and
independent record labels selected its platform to distribute a variety of content to
mobile device users.
Types of entertainment-branded mobile content created and distributed by 9 Squared
include:
1) Real Tones - true-to-life music that plays
on a mobile device as a ringtone
2) Wallpapers - images of celebrities to
personalize phones
3) Voice Ringers - celebrity recordings of
witty remarks that play as a ringtone
Great American Country (GAC), a 24-hour
country music video network, uses 9
Squared’s MobilePlex Platform to make
wallpapers and voice ringers from popular
country artists available on Verizon, Alltel,
U.S. Cellular, Western Wireless and other
BREW networks. GAC fans can now also
visit www.gactv.com to purchase country
music content, such as Real Tones and wallpapers for Sprint, AT&T, Cingular, TMobile and hundreds of other carriers.
GAC was the first company to take advantage of 9 Squared’s newly introduced Real
Tones, ringtones that sound like actual
music, launched with Tim McGraw’s most
recent hit single “Live Like You Were
Dying.” Also, GAC currently offers voice
ringers featuring country music artists Big
and Rich and Blake Shelton, and
wallpapers of country music artists and
album covers.
”Our current user base is extremely passionate about country music, and we’re always
looking for new ways to reach out to them,
as well as new co untry music fans,” said
NAME, TITLE of GAC. “9 Squared’s services allow us to offer a wide variety of country music content directly to mobile devices,
which helps us to build a loyal audience.”
“We’re working with progressive record
labels and entertainment companies, such as
GAC, to help satisfy fans’ insatiable appetite
for content,” said James Eberhard, Chief
Executive Officer of 9 Squared. “9 Squared
enables the distribution of mobile content to
the millions of users, helping labels generate
excitement and additional revenues around
their artists.”
In addition to branded mobile content
portals, 9 Squared offers entertainment
products at its consumer site,www.ringtonejukebox.com, where users can buy:
1) Real Tones of today’s latest hits, as well
as all time favorites,
2) Polyphonic ring tones from thousands of
songs are also available.
3) Wallpapers of popular celebrities and
various album covers.
4) Voice Ringers from the site, featuring
well-known celebrity voices.
9 Squared, Inc., a leading mobile content
provider, today announced the availability of
HolidayTonz through their wireless network.
The modern adaptations of holiday favorites
were developed by Sonic Branding
Solutions and are distributed through 9
Squared’s portals, making them available to
users on major networks globally. Modern
adaptions of classic Holiday songs include a
hip-hop version of “We Three Kings,” a
jazzy rendition of “Deck the Halls” and a
dance remix of “Frosty the Snowman.”
These are just a few of the many fun, new
holiday ringtones and are the latest addition
to the company’s portfolio of popular music
selections, which includes music from top
tier artists from major and independent
record labels. “HolidayTonz are a festive
way for mobile device users to get into the
holiday spirit,” said Brian Casazza, Chief
Operating Officer of 9
Squared. “Our goal is to offer the widest
selection of specialized content through our
network and these Holiday-themed tones are
a terrific addition to our constantly growing
collection of entertainment offerings.”
9 Squared recently launched Real Tones on
several
portals,
including
RingToneJukeBox.com e-commerce sites,
RealTone JukeBox, an application live on
Alltel, US Cellular, Cricket and other
BREW carriers, and GACTV.com, the site
for Great American Country Network.Real
Tones are the latest advancement in ringtone
technology, allowing users to personalize
their mobile devices with songs produced
from actual music, rather than from a series
of tones.