WORKS AND THOUGHTS
Transcription
WORKS AND THOUGHTS
WORKS AND THOUGHTS Published by: Institute of Design and Fine Arts, Lahti University of Applied Sciences Kannaksenkatu 22, P.O.Box 92 15140 Lahti, Finland www.lamk.fi/mi Lamk in english: http://www.lamk.fi/english/ Graphic design, layout and art direction: Sanna Koivumäki, Graphic Design, 3rd year Photography: Miia Autio Henni Hyvärinen Niclas Mäkelä Jasmin Rauha Sari Soininen Photography, 2nd year Graphic assistance: Kanerva Karpo, Graphic Design, 3rd year Text: Saara Mansikkamäki, Photography, 2nd year Translation: Nouveau Language Printed by: LIBRIS, Helsinki 2011 Lahti, Finland 2011 ISBN 978-951-97052-5-5 A creative community has pulling power! Being surrounded by talented people who generate creative energy is an important part of studying. We inspire one another. At best, working together encourages the sharing and refining of ideas and mutual respect. With its compact dimensions, the Institute of Design and Fine Arts offers an ideal backdrop for spontaneous, self-motivated involvement of students. As content producers describing and illustrating the Institute of Design and Fine Arts, this publication gives centre stage to students. Images, design products and works of art portray the constant dialogue of students with themselves, each other and the surrounding society. Everyone has something good to offer. The purpose of the Institute is to facilitate the development and growth of students, so they are equipped for professional tasks. Welcome to find out more and become a student at the Institute of Design and Fine Arts of Lahti University of Applied Sciences. Lahti, 1 December 2011 Staff at the Institute of Fine Arts and Design Miika Heikkinen Graduated from industrial design in 2008, nb. Specialised in vehicle design You graduated from the Institute of Design in 2008. What are you doing now? Do you miss something from your student days at the Institute of Design? What and why? I work as an exterior designer at Ford. I miss our excellent class. We were an incredible group, and spent a lot of time together also outside of studies. I also miss the workshops and the general positive atmosphere where “anything is possible”. The best thing about your work? The initial stage of a project, when I get to freely sketch concepts without any greater restrictions related to the manufacture method. I also enjoy fine-tuning reflective surfaces on Photoshop at the end of a project. What would your dream car be like? I’ve been waiting for a compact, environmentally friendly car for a long while, which would offer the equivalent driving experience as today’s top sports cars. My dream car would enable a “rawer” driving experience, for example by leaning into curves. 4 Your own ideology as a designer? I think designers have a responsibility to design products with a purpose/need. I have a drive to design increasingly ecological solutions that can be useful on a larger scale. Your strength as a car exterior designer? Ideation skills, sketching skills, a slight case of workaholism, and an optimistic attitude towards creating. Opel Flow Bentley Ten11 5 ANU NOKUA, AUGUST SALO, JENNI HOKKANEN: Flûte, champagne bottle, 2nd year project, 2011 Packaging and Graphic Design 6 7 ANNIKA HUURREKORPI Fashion Design, 3rd year You were dreaming of working as a graphic designer. What happened? I didn’t think that fashion design was a real profession. I first applied to study Graphic Design, but completed the preliminary assignment also for Fashion Design as I had some interest in the field. Instead of Graphic Design, I was invited for the entrance examination for Fashion Design and something clicked. I realised that you don’t have to be born a fashion designer, but you can learn. I understood that being a fashion designer is a real profession! How have your studies progressed? The beginning was difficult. Others had designed clothes and created patterns in their free time, while crocheting a scruffy pot holder was all I’d done before coming here. But I throw myself into things and give everything a try. I step outside of my comfort zone, test my boundaries and try to learn from things that have gone completely wrong. Ruskan jälkeen, women's clothing Paulo, dress inspired by Picasso What are your future expectations? I sometimes thought it would be great to get my own name out there as a designer, but the more I learn about the field and techniques, I realise the future can be anything. There is so much of interest out there, and I still want to find my own direction. What would you say to those coming to study at the Institute of Design; why study here? 8 It’s a small school with a good atmosphere. You can’t get lost in the crowd here. But if you really want to remain anonymous, that’s possible, too. When you need help for your work you receive it immediately, and you don’t have to get lost in bureaucracy. Teaching is fairly diverse and clear. The courses are usually arranged as they should. 9 10 11 Oscillation, jacket Adamas, dress based on Breakfast at Tiffany's PÄIVI MERVIÖ Fashion Design, 4th year Your thesis discusses Japanese aesthetics and clothing. What sparked your interest in Japanese culture? which involves creating patterns for garments without creating scraps of fabric, is an interesting and respectable method, although I haven’t tried it myself yet. On some subconscious level, I’ve been drawn to Japanese culture and aesthetics since I was small. The initial spark perhaps came from meeting a Japanese exchange student in primary school. I’ve kept the paper origami bird she gave me to this day. Since then, I have taken part in two work placements in Japan within the clothing industry and visited the country a couple of times on holiday. Japan feels like a natural and homely place for me some how. You have created costumes for a musical, and a few new costume design projects are awaiting. What is it that fascinates you about musical costume design? Using recycled materials is a constantly growing trend in the fashion industry. What is the role of recycling in your own design ideology? 12 I am absolutely all for reusing and recycling materials, and I recycle materials in my own design work occasionally, although not slavishly. I will be using recycled kimonos for my thesis. So-called ‘No Waste’ pattern cutting, Musical costumes are like a different world compared to industrial fashion design. Musicals allow to delve into stories and roles and perhaps have a bit more fun. Costume design is also challenging, as you need to pay attention to so many details, such as the functionality of the clothing when actors move on stage, the visibility and effect of the costumes that should reach the audience, considering the visual whole, emphasising the personalities of each character, and ease of changing outfits (sometimes actors need to get changed into another costume in an incredible hurry). I’ve always loved films and stories, ranging from history to sci-fi and fantasy, so creating costumes for different characters is really fun. 13 MARIISA IIVARI, Fashion Design, 3rd year Apocalypse, women's clothing Dora, cotton dress inspired by Picasso 14 15 PETTERI HÄKKINEN Furniture Design, 4TH year What are the most important properties or skills of a good furniture designer? Perhaps the most important quality are good three-dimensional visualisation skills. It is also crucial to be unprejudiced, prepared to try new things and willing to question accepted rules. Some of the skills that are required are knowledge of materials and understanding of their properties. It is also important to master various design tools, like certain computer programs. Do you prefer some materials over others? Which and why? I am an artisan carpenter by prior training and that is perhaps evident in my design work: I probably favour wood over other materials. It is an interesting living material that can be difficult to tame. The Duck, 2011 Which of the everyday furnishings found in every home is most in need of redesigning? I think most of our everyday furnishings are functional and as such do not need redesigning. One thing I’d like to do is to change the current styles for something slightly lighter and softer. What are your best memories of the Institute of Design? 16 My best memories come from the institute’s joint events, like Christmas parties, studio parties, and so on. They have always had a great atmosphere and given good opportunities to meet people from other departments. 17 Hero posters, 2011: Kanerva Karpo, HENNA HAVUKAINEN, JENNA TÄHTINEN, JENNA SEIKKULA LAURI RYYNÄNEN, Graphic Design, 2nd year 18 19 JARKKO KINNUNEN Graphic Design, 6th year What are you aiming for in the future? I’m aiming to become a concept artist, in other words to create visual content for games. This requires good drawing skills of more or less everything possible. That’s why I practice illustration as extensively as I can. In the spring, I’m planning to head for Los Angeles for a related course for a few months. After that I’ll be applying for jobs either in Finland or abroad. Describe your role models. Joao Ruas, Tsutomu Nihei, Ashley woods, Shaun Tan, Moebius, Shinji Kimura, M.C. Barrett, Roger Deans, Khang Le. And Isaak Levitan, Ilya Repin, Adolf Hiremy-Hirschl, Rudolf Koivu, John Singer Sargent representing an older generation. On top of these, a number of contemporary illustrators and concept artists. What do you consider the best experience during your studies? Exchange periods abroad have been the best experiences. I’ve been on two exchanges; I first took part in a game design programme in Holland, and then at the Concept Art Atelier in San Francisco. The first school was fairly bad, but offered a lot of free time for working on personal projects. I used the time efficiently to work on my own images. The second school was really good, and emphasised the foundations of classical art education; anatomy, figure drawing, perspective, and copying sculptures and Old Masters, for example. Whether offered by a school or self-taught, I believe this type of education is vital for illustrators of human beings or the environment. What would you say to those wanting to work in the graphic industry? 20 Your attitude is more important than what the programme offers. None of the artists producing visual content that I admire have found their own visual niche through minimal effort and just sticking to what was required by their training. Those who study graphic design do not merely have to become graphic designers. The profession can be used as a starting point, and go on to create or study art, for example – if that feels right. 21 22 23 JARKKO KINNUNEN, Graphic Design, 6th year 24 25 MIIRO SEPPÄNEN, Miiro Seppänen: 2nd year project, 2010, Kinos Starpack contest Packaging and Graphic Design TEEMU KEISTERI Photography, 5th year You are a photographer and video artist, and your hand-drawn Ukkeli character is taking over the world. What exactly are you going to be when you grow up? What makes you happy? When I grow up, I’m going to be a video artist and photographer, and maybe a film director. And, of course, Ukkeli will spread the joy around the world. What feeds your creativity? Where do you get your ideas? Why is Ukkeli yellow? When I created him, I made him yellow because I wanted him to stand out. I also like 80s-style neon-coloured gym clothes. These days I make a lot of black and white Ukkelis, drawing attention to the form and the lines. 26 What is the funniest thing that has happened to you as a photographer? I photographed the over-80s’ hurdles in the 2009 World Masters Athletics in Lahti. It was hysterical but beautiful. Nature, the peaceful environment in Lapland, being without electronics, and creative activity. Spreading joy to others. I try to rebel against current trends, combine many techniques and play with new fashion phenomena that I find really boring. Ideas seem to come automatically when I think about these things. The meaning of life… …is to have fun in a balanced way. Pipe design Kala Ice Pizza 27 LASSE URSIN graduated from the Institute of Fine Arts in spring 2011 28 It is difficult to make a living on art. Have you regretted your career choice? You seem to build a lot of things, you must have an understanding for technology? Becoming an artist was a conscious decision, and I had a realistic idea of the profession. I knew I wouldn’t be able to make a living purely doing this. But I can’t really say whether I’ve regretted the choice. At least I don’t admit it. You’d think so, but at least in the beginning I didn’t know what I was doing at all. Of course you learn by doing and breaking enough pieces in the progress. You build mechanical drawing equipment. What do you want to say through it? The future of art in Finland I’ve thought about the role of an artist in defining a work of art. I can construct a machine, choose the pencils and paper, yet I’m not present in the completion of the piece. When a machine determines everything and the drawing is the end result of the machine’s physical laws, what is my contribution as the artist behind the piece? Building on this theme, I’ve also created moving miniature sculptures, funny little spectacles. I don’t think that the purpose of art is to create utility objects or interior design elements. It’s more about reflection and challenging viewers. There’s been a thinking in the air that artists aren’t necessary, as a perfectly nice picture can be picked up from the supermarket. But the fact that so many people apply to study arts speaks against the thought that art studies should be reduced. This is the field that is the target of reductions whenever the economy takes a swing. But do decision-makers really think that the 200 or so applicants would then apply for some other field? People want to express themselves and receive relevant training. In the end, the profession of an artist is not much different to that of a nurse. Juurijalkaisia, 2011 29 JENNI SORMUNEN Institute of Fine Art, graduated in spring 2011 Harmaa eminenssi installation, 2011 The price of comfort, 2009 Are there specific themes in your art? I process a lot of different themes in my work, depending on the piece. The subjects I consider in my work are those which interest me in life, such as the use of power on the societal and individual levels, the relationship between the individual and society, and the relationship between man and nature. How do you maintain your interest and motivation for making art? For me, art is a communication tool, so as long as I have the need to communicate I will have the motivation to create artwork in one form or another. Naturally, having something worthwhile to say that interests people requires curiosity and brainwork on my part, but then my problem has never been underthinking things – quite the contrary. Making art is also fun and the most rewarding work I have ever done, so motivation is usually not a problem. What was your most memorable moment at the Institute of Fine Art? I don’t think my most memorable moments are suitable for printing. (laughs) An eternal and clichéd question: What is art? 30 Art changes as one tries to define it, just like any living thing. Defining art feels irrelevant to me. For me, art is a kind of personal religion based on the synthesis of thought and aesthetics. 31 Juhani Salonen Jewellery Design, 4th year You are working on your thesis in an area that is often ignored in jewellery design. Tell us a little more? The subject of my thesis is to examine the simulation of the sense of touch through jewellery. Often jewellery is created purely on the basis of beautiful form, rather than thinking more deeply about the connection of jewellery to one’s body. In my view, an object, a piece of jewellery should inspire touch. It’s always been important for me to create things that feel good in the hand and bring pleasure through the sense of touch. What has inspired you to design jewellery from this new perspective? Care label necklace, silver My own behaviour. Deep inside my own thoughts, I can’t be bothered to think about the functionality of an object. As a result, I take advantage of all possible senses and objects. If I’m thirsty, I don’t start looking for a glass, but the first object that can somehow do the job of a cup will suffice. Some objects can sometimes work better in another function than their originally designed purpose. Often the sense of sight is overemphasised, while other senses remain in the background. In a way, people forget the existence of their senses. When I sometimes look at small children who have just understood their own physicality and make the most of it, I feel a little jealous. To have the ability and permission to be as liberated and use each sense to its fullest. According to many students, they learn the most from their own group during the studies. What makes a group such a force? When people who want to develop themselves sit together for several hours a day, new viewpoints and thoughts are bound to be born. Also a certain love-hate relationship that prevails in a group helps to develop, as it provides an opportunity to also show one’s negative emotions. I’ve realised that everything is much easier when you work together. It’s been a joy to notice that the solitary creator that I used to be has become a team player. Trachea, silver Piece of shirt, silver & fabric 32 33 TOMI HANGISTO YDB YDB brings together experts from various fields. What is your background? I now work for the City of Turku as an environmental planner, having been involved in planning public urban spaces for over ten years. Recently I thought it would be nice to supplement my education and felt that design could bring some new dimensions into my work. Do you feel that the studies have met your expectations? The studies have allowed me to spend time on things that would otherwise receive less attention in my work. I have acquired many new perspectives for my work and become familiar with many material applications that were previously unknown to me. The design studies have taught me to see new opportunities in urban planning. I believe this will result in new ways of work- ing in my day job and therefore become visible to the citizens of Turku as improvements in urban planning. Design research has also been an interesting topic for me, helping me to better understand the meanings behind certain terminology used in the field. You were involved in planning the award-winning modifications to the Vähätori area in Turku. What are your visions for the future of urban construction? As a rule I feel that urban planning should concentrate on managing larger entities instead of focusing on small details. Then we could solve certain problems once and for all, rather than settling for poor compromise. As an environmental planner I want to be involved in planning settings that take into account people’s needs. I guess the idea is to give the urban space back to the citizens. I want to create more enjoyable and functional street environments that can have a positive effect on people’s well-being. 34 35 RIIKKA MANNINEN, KREETTA AIRILA: Harakoto Product family design JULIANNA NEVARI Interior Architecture, 3rd year When did you realise you wanted to become an interior architect? JULIANNA NEVARI: Bathroom KREETTA AIRILA: Kitchen When I was a teenager I completed some work experience in an interior architects’ office and design shop and realised that it was what I wanted to do. What is the difference between an interior architect and an interior designer? A designer focuses more on surface materials and furnishings. An architect, on the other hand, takes a more comprehensive view, considering everything from the structures of the space onwards. Interior designers are usually employed by private customers, whereas interior architects can work for private individuals or corporate customers alike. What are the strengths or your department? Our department has a really good team spirit, and it is definitely a benefit to link furniture design and interior architecture during the first year. This allows us to network with furniture designers from the start and increases our appreciation for our field, as we have to observe it from others’ points of view. What would be your dream job? 36 I believe that the strength in design work lies in combining different fields. I hope one day to work in a multidisciplinary company. I’d like to be an expert interior designer who combines design with brand management. 37 KREETTA AIRILA, RIIKKA MANNINEN Interior Architecture, 3rd year There are a lot of interior design programmes on television, which has made the industry more prolific. Do TV shows give a realistic impression of the field in any way? Kreetta: The programmes create an impression that things just happen and there are never any problems. Solutions which have taken a long time to reach are presented in a flash. Usually the projects are also more small-scale than in reality. Riikka: Some may end up working in the field because of those types of programmes. But the programmes do not present a realistic view of the diverse nature of interior architecture as a profession. How extensively are interior architects able to bring their own ideology into their work? Kreetta: In this industry, everything stems from the starting points of the customer rather than the designer. Of course you need to listen to your own voice, but the customer is the boss whose needs you have to meet. Personally, however, ecological considerations are something I want to emphasise in my work. Riikka: Customers are rarely aware of changes in the industry and new regulations, and it is the designers’ task to use their skills in leading the customer in the right direction. Maybe this how designers can bring their own ideology into their work. Your best projects at the Institute of Design? Why? 38 Riikka: Designing a passive-energy house for the Kokkola Housing Fair was a truly rewarding group project. At the same time, we gained understanding of the principles of energy-efficient and ecological construction. Kreetta: Although we carried out the project on merely the design level, it inspired the whole group and opened up a completely new perspective to the design process. We have just KREETTA AIRILA, RIIKKA MANNINEN, JULIANNA NEVARI, SAANA TURUNEN: Kajaste, modern dry toilet concept completed an alteration plan for an entire residential area with the aim of creating new perspectives to sustainable housing and communities. What is it like to study at the Institute of Design? Riikka: The Institute of Design has a practical focus, and ensures that students have the adequate skills to complete projects even under tight deadlines as well as produce illustrative visual material for their plans. Kreetta: Internal group work within the departments as well as projects with corporate partners provide skills for working life. There is a good atmosphere at the Institute of Design as a whole, and it is easy to get to know students from different fields. 39 Arkipäivän estetiikkaa (everyday luxury), Jewellery design, photos: Jasmin Rauha 40 41 Sini Kyllönen Kukka Rantanen Johanna Rantalainen Juhani Salonen Jenni Smeets From the series Buckwild Untitled AAPO HUHTA Photography, 3rd year Why did you decide to become a photographer? I was initially drawn to photography because of its visuality. I took a great deal of photographs of my friends and girlfriend of the time. I gradually realised the power of photography in telling something about the subject matter and myself. The studies introduced many inspiring photographers, both past and present. I guess I never really decided to become a photographer, but it has fascinated me so much that I currently spend almost all my time on photography. Your biggest work-related dream? It’s a difficult question, as my own photography develops constantly. I hope that I can photograph independently in my own desired format as long as it feels pleasing. You recently received the award for young press photographer of the year. Why are you interested in press photography? 42 Sometimes it’s nice to work within a given framework that’s much more straightforward compared to my own projects. Usually press photos have a topical subject matter, and reader/viewer-centred photography brings new thoughts also for my own projects. Photography is also different when you are after a single pic- ture and the subject has been defined externally. Capturing one-off pictures or stories of this type brings a welcome change between longer projects. What is most challenging about photography? The shoot itself feels rather easy, although it naturally depends on the subject. However, sometimes personal chemistry comes in, and the person I am photographing does not want to give anything away. In those situations all you can do is accept that you cannot influence everything and get all that you want. The most difficult moment in projects is when you start to have a fair amount of material and it looks promising, yet it still needs to be expanded. The moment when you don’t know which direction the project should take and what the next picture should be. Usually the situation turns around in some way, by accident or by continuing in a certain direction, trusting that you’ll end up on the right course. What motivates you? Moments of success. When you know that you’ve achieved something even better than you’d first imagined. And other photographers. Following the progress of a project and seeing something you think you wouldn’t have done the same way, yet the photograph is even better than if you’d taken it yourself. 43 MISKA KUNTSI Furniture Design, 3rd year Many people complain that these days furniture doesn’t last and seems to fall apart already when assembled. Is there any sense in mass producing furniture? High-quality furniture has always been and will continue to be available on the market; the problem is that quality products made by skilled professionals from premium materials are also often considerably more expensive than other equivalent products on the market. Mass production of furniture makes sense, as it offers lower prices for consumers. But the mass production or any type of manufacture of poor quality or unnecessary products never makes sense. Your favourite piece? Why? A sheepskin. It kindles memories from my childhood and a soft, warm feel. It’s warm when the temperature gets cold and stays cool in the heat. It’s used as a rug and padding in the summer, and as a sledge or seat cover in the winter. A sheepskin is suitable for users of any age or size, and if maintained correctly it stays in good shape for a very long time. It’s a 100% natural product and available in white! In addition, its original owner tastes excellent at the dinner table. What do you find most interesting about furniture design? Why do you want to be a furniture designer? In addition to product design, furniture design is about problem-solving related to services, space, concepts, communities, companies and daily lives - an endless field. I’m glad to be able to do this as my job. Continue the sentence: In twenty years time, furniture... …will continue to have as important a role in the daily lives of people as it did a thousand years ago. Rousku Haka, 2011 44 45 NIKOLO KERIMOV PackagING AND Graphic DESIGN, 4th year Give a little promotion speech for package design. People often have a very negative impression of packaging, and it is often considered a waste. This is just a result of failing to look at packaging design from different angles and making use of its full potential. Packaging could be so much more aesthetic, cost-efficient, functional and ecological. A fantastic quality of packaging design is that it combines industrial design and graphic design. The studies allow to take part in many different types of projects and become employed also in other areas than packaging design. Packaging design could be described as a cross-disciplinary science - if you can call it science. Students of Packaging and Graphic Design at the Institute of Design have gained success in competitions within the industry. Why is that? The department has an emphasis on competitions and has developed into a competitive place in a positive way. It motivates and inspires students to achieve higher quality in their work. Yet there is freedom to work as an individual and no one is forced into a certain direction. You don’t need to hide your own thing here. Has studying at the Institute of Design changed you somehow? 46 I’ve become a better person. Not really. But some kind of change has happened. Perhaps seeing interesting things in one’s surroundings more than before and being satisfied with less. 47 LAURI TOIKKA Graphic Design, graduated in spring 2010 You graduated from Lahti Institute of Design in spring 2010, and your thesis comprised designing a font. After Lahti you went to Haag, Holland to do a Master’s degree in type design. You continue to be interested in typography. Why? Red, movieposter I see typography as the arrangement of information into a visual whole. Good typography communicates the intended values, which may be aesthetic, functional or emotional. Both the limited and limitless opportunities of typography design are perplexing. On the one hand, you have a limited number of elements to work with – on the other hand, the number of right and wrong solutions is endless. The selection process leading to the final solution is both challenging and fascinating. What are your future plans? I am currently working on graphic and font design projects in Berlin with my German colleague Florian. I hope to carry on working this way and to develop myself as a visualist. What was the best thing during your time at the Institute of Design? What has stuck in your mind? The Institute of Design had a liberal and warmhearted atmosphere, excellent technical facilities and lovely girls. What did you learn at the Institute of Design? To trust myself professionally. Colette font family Untitled blackletter typeface 48 49 Tram concept Ford truck concept CALEB CLAASSEN Industrial Design, 3rd year You have lived on three different continents and have multicultural roots. Do you think this influences your work as a designer? so small. But I’m in the process of applying for an exchange period in Austria, and hope it will open doors towards my dream. It’s hard to say. Sometimes I approach things differently from others, but that may be down to my personality. It’s hard to differentiate any clear cause-effect relationships. Life in Africa was completely different to life here, and sometimes I miss the California sun, but I don’t think my background influences my work to a larger extent. My background perhaps brings me a better understanding of the way things are handled in the world at large. The Institute of Design is small compared to other schools you are used to. How would you describe the Institute of Design? What type of work would you like to do in the future? 50 Anything in the field of industrial design in any company or country would be quite welcome. My dream would be to design motorbikes, as they have always been a big part of my life. It’s hard to become a motorcycle designer, as the circles are I’ve really enjoyed being here. The school has an inspiring and free atmosphere. Sometimes a little too free… But you just want to keep creating new and better things here. You could say that I have the drive, others have the drive, and then it just spreads! Everyone helps each other to improve! Ford MGT sportscar 51 What do you do for a living? I’m a vehicle designer at Tesla Motors in Los Angeles. Tesla designs, manufactures and sells premium class electric cars. My main areas of responsibility include exterior and interior design. As we have a small team, I also focus on components to an extent. or, details, driveability, appeal, duration, price, aerodynamics, multifunctional interiors… Cars have fascinated me since I was small, but I’m not a car fanatic and can’t even fix one. Why did you choose this specific field? I am a passionate follower of minimalism. I get incredibly excited about new structures, and natural forms are an endless source of inspiration to me. I love to draw - it is one of the reasons I chose to specialise in vehicle design, as most of the work is carried out by drawing or sculpting surfaces, textures and outlines. An exterior of a car always aims for perfection. We didn’t engage in designing cars so much in Lahti, but previous graduates from the Institute of Design influenced my decision to get involved. Vehicle design is the most comprehensive and challenging form of industrial design that I know. So many elements need to be considered when designing a car, such as the interior, exteri- 52 What inspires you as a designer? Audi, Interior theme sketch Royal College of Art graduation project Bentley, Exterior side view rendering JOONAS VARTOLA graduated from Industrial Design in 2006, NB. Specialised in vehicle design 53 Day, perfume set SAANA HELLSTEN graduated as a packaging designer in 2011 You designed a perfume bottle and packaging range as part of your thesis. Your work earned you the innovation award of the year. Are you still interested in perfume packaging? Perfume packaging design continues to be my dream, and I will be applying to the MS programme in Packaging Design at the Pratt Institute in New York. The programme features a separate course for perfume packaging design, and graduates have been employed in leading companies in the industry. What types of people does a career in packaging design suit? Someone who is good at designing a larger whole and understands the importance of 54 brand associations. Packaging design involves both 2D and 3D design, so you need to learn to be creative in both areas. A user-centred approach plays a vital role in design, where even the smallest details count. You need to step into the consumer’s shoes and find the small details that make the package a pleasure to use. These include both structural and graphic features. The most valuable thing you have learned at the Institute of Design? You learn the most from other students. It’s no point keeping unfinished work hidden away, but it should be shared with others, who may be able to give invaluable tips for carrying on. Networking is really important, as other students are also your future colleagues. 55 Lina Jelanski PHOTOGRAPHY, 4TH YEAR How did you end up studying at the Institute of Design? I was initially studying photography in Barcelona, when a classmate told me she was applying to the Institute of Design. I had never even heard about the school, and wasn’t planning to return to Finland at all, but my competitive streak made me apply for the same school. I was chosen and she wasn’t. Working as a photographer requires constantly stepping over one’s limits and an ability to throw oneself into different situations. Have you noticed whether photography has changed you? 56 I have grown through photography. It has helped me find my own voice in the world and to have the ability to express myself in a way I didn’t know before. Through photography I have learnt to encounter other people and myself at the same time. But the journey has not been easy. Honestly speaking, I have never been a particularly sociable person. I’m ashamed to admit it but at first I was afraid of talking to others without a drink. At the same time, my fascination was a greater force than my anxiety. It’s still difficult and scary to approach my subject, but I feel that I have learnt a way to create a genuine contact with others. I’ve understood how much depends on the photographer’s own character. If I come across as confident in the situation, the subject also relaxes. I’ve also learned to smile (very difficult for me…), encourage and even compliment the person I’m photographing. Over time, my proneness to isolation I thought was a burden became a strength – I take an outsider view to the world, and capture what I see through my camera. What is the most important thing you have learned at the Institute of Design? There are times when you have doubts about everything: yourself, photography, career choice. Even your mental health. Sometimes even taking the camera out of its bag feels like an overwhelming task, and a fear that your creativity is running out starts to take over. Definitely the most important thing I’ve learnt at the Institute of Design is that you don’t need to let these periods scare you. They come and go just as surely as winter is followed by spring. Knowing about the temporary nature of these periods may not make them easier to bear, but helps to get through. You just need to be patient. Pictures are from the series Uncertain Diary 57 NOORA ISO-KUUSELA Multimedia Production How are the best ideas made? The best ideas arise when you work in a tolerant environment, understand the criticism you receive and are able to take your thoughts one step further. Music is one of my main sources of inspiration. When I want to achieve a complete state of flow, I lose myself in my headphones. What is the best piece of advice you have received from the Institute of Design that has helped you in your career? The most educational thing at the Institute are the critiques, which one should learn to receive as early as possible. Constructive criticism allows one to grow as a designer, especially when the giver of the criticism has a broad knowledge of the field. The Institute of Design has many teachers who also make a living as designers, which makes their teaching practically oriented. These days I am critical about my own work but I am also able to take in criticism from outside, even if it stings; I have gained many insights from people’s justified comments. I suppose the brain is the designer’s most important tool, but does the computer come a close second? Has computerised work completely replaced handcrafting in your field? I’d say computer hardware and software are just tools. Computers are used in almost all professions these days. You might know how to use software, but that doesn’t make you a designer – just like having a camera doesn’t make you a photographer. Many illustrators still draw by hand and I often make quick sketches on the corner of a notepad, because it helps me collect my thoughts. What future career plans have you got? 58 Until now, digital design has been one of my main strengths, but in the future I want to focus on the whole palette of marketing communications. In addition to visual design, I am interested in usability and concept design. I am currently honing my language skills in order to gain access to international projects. I have had the opportunity to work in some of the best companies in the field in Finland, and I hope that this will continue to be the case. 59 JUHANI ANANIN Jewellery Design, 4th year How did a Northern lad become a jewellery designer? At 16 and living in Lapland, I moved from Ivalo to Inari to see what it’s like to study traditional Sámi handicrafts at the Sámi Education Institute. A couple of years into the studies I realised that this really was my thing. You completed two artisan degrees in Inari. Why did you decide to apply to the Institute of Design as well? I was fascinated by precious metals and wanted to learn new ideas. Sámi handicrafts are always created on the terms of the material and with respect to tradition. But I became more interested in following my own ideas. I began to become estranged from the world of traditional forms. Why do you find precious metals fascinating? You an create any shapes from metal as long as you master the technique. Precious metals offer an endless array of ways to shape your work. Fortunately, there are so many techniques that it would be impossible to learn everything within one’s lifetime. You will be graduating as a designer, yet think of yourself more as an artisan. Why? When I design a range of jewellery, I want to be able to create it as well. I see myself as a creator of limited ranges and unique pieces, and want to make everything with high standards, by hand. I seem to be quite a perfectionist; I want to challenge myself. The little things 60 61 LAURA SALORANTA Jewellery Design, 4th year Why are you a jewellery designer? Ha ha, that’s something I wonder about every now and then, especially as I hardly wear jewellery myself! Maybe this is one of those undying questions. I see jewellery as small-scale works of art, and this gives me the freedom to think of myself as a sort of visual artist. Challenging situations for a jewellery designer? Sometimes it’s hard to justify this work on the whole, as pieces of jewellery are products that by no means save the world. Ultimately, this is quite a non-ecological industry, and its existence cannot be justified based on reason. It’s hard to confront these lines of thoughts, but somehow you manage to justify your work, for instance based on the fact that jewellery was worn already in the Stone Ages. I believe that jewellery is connected to humanity somehow, and can have a very spiritual meaning. If my pieces make someone happy, it may be enough justification for me to create them. Your role models in the industry? There is no particular person, but I do have a general interest in Japanese jewellery designers. They opt for similar forms as Finns, but always add something absurd to the designs. I seem to get excited about slightly odd things. Jewellery design is characterised by limitless forms, and being tuned in the right direction allows you to do anything. Even something ridiculous. 62 63 64 65 TOMI VÄISÄNEN: Hideout of Baba Yaga Runaway train Orbital breakfast Rocket plane TOMI VÄISÄNEN Multimedia Design, 3rd year How did you end up studying at the Institute of Design? For a long time, I thought I’d work in the army. At one point, I had the application forms for both the National Defence University and Institute of Design in my hand, and I wondered to myself how my future outlooks could be so poles apart. I sent them off and received an invitation to the entrance exam for both places. I decided to try out civil life first, and here I am. Why multimedia? I realised that the computer was a superior tool over everything else; Photoshop and copy paste! (laughter) Don’t write that down! This is exactly the right place for those who have spent their childhood with Nintendo, and are now able to carry on in the same vein. There’s as much work in the field as you can possibly manage to do. I studied for six months here at the Institute before I was dragged to work straight from the classroom. I’m constantly working on my own projects. Not sure how to make time for everything. I guess I don’t have a personal life. I’ve become such a nerd at this stage. Heaven for a multimedia designer? A damn powerful computer and endless quantities of coffee. Still interested in working in the army? 66 I’m actually interested in merging the two professions. I just sent a job application to work as a military photographer. That would be interesting to try, a real ”once in a lifetime” opportunity. MIIRO SEPPÄNEN PackagING AND GRAPHIC Design, 2nd year Sometimes the interface between a product and its protective packaging is as illusive as that between madness and genius. What would be a good example of a product where packaging plays a vital role? If you think about the widely known Pez sweets, what would they be without their packaging? Sometimes it is the packaging that is the thing. At best, packaging can create a product, but it can also ruin it. The reason packaging design is commissioned is the added value it creates for a product. You have already been making a career at advertising agencies. What do your studies mean to you? I wanted to create time for myself where I could freely think about and do my own things for four years. At work there’s rarely time to develop your own style or look for a personal direction, as you have to work in line with the company style or customer brand. Studying provides time and freedom to do exactly what feels good. What are you like as a designer? I am ambitious and pay attention to detail. Everything you do has to have a purpose. I need to have a reason for every single line I draw. If I can’t justify my choices, they are unnecessary. Describe studying at the Institute of Design in a few words. All of the teachers have their own unique style, yet students are not pressured to do things in a certain way. An opportunity to try lots of different styles allows to ultimately find one’s own direction. In other words, there is no unnecessary teaching. However, the community teaches more than any individual teacher. Students here are an incredibly close-knit bunch. 68 Kinos, package for Starpack competition 69 JOONAS VARTOLA: Off-road vehicle concept KALLE KEITURI Vehicle Design, 1st year Vehicle design is probably the dream job for many little and slightly bigger boys. Why did you become interested in the field? I’ve been drawing cars since preschool, and started fixing cars already before I was old enough to get a driving license. Gradually, I became interested in the overall design of cars. I can’t really even think of another field I’d like to work in and which I’d be so enthusiastic about. Vehicle Design is a new major degree programme at the Institute of Design. Have you enjoyed it? Designers who have graduated from Industrial Design have been employed by the vehicle industry already before, so I had high expectations about the programme. And I can say that I haven’t been disappointed. I enjoy the studies, and the teachers are good and up-to-date with changes in the sector. The atmosphere in our class is excellent, and everyone is motivated. ANTTI ESKELI: Maininki, Michelin Challenge Design 2011 finalist The sector is very competitive. How can one succeed? ANTTI ESKELI: Maininki, Michelin Challenge Design 2011 finalist 70 It’s hard to say at this stage. However, I believe that studying at Lahti Institute of Design provides adequate skills for future employment needs. The rest is up to yourself. Your dream employer? BMW 71 ANU-ANETTE VARHO IMIAD (International Master of Interior Architectual Design) IMIAD focuses on creating international partnership networks. How has this been achieved in practice? Internationality is realised through exchange period and workshops. Both involve working closely with students from other countries. In other words, networks have been created through joint projects and making friends with other students on our journeys. Where did you spend your exchange period? Is it different to study abroad than at the Institute of Design? I was in Lugano, Switzerland. Studying at SUPSI was rather different from the Institue of Design and what I was used to in Finland. Here, students are taught to be individuals and defend their own views, while the relationship between teachers and students was more hierarchical at the host institution. Workshop facilities at the Institute of Design are topnotch compared to Switzerland, probably partly because we make more furniture prototypes than in Switzerland. Another major difference was that 3D modelling wasn’t really carried out at my host institution. Instead, each design had to be accompanied with piles of handmade sketches and models. These days, at the beginning of a design process, I increasingly develop by ideas using these tools. How has completing the programme been of practical use to you/your career? The IMIAD programme has changed me a lot! International projects have especially changed my way of creating and viewing. Studying whilst working was tough, especially as I was also living in another town. But there were more pros than cons. Courage to do things differently than before and to take new risks is a practical advantage. My thesis resulted in a new, interesting project in the area of regional design for the coming year. Kylässä, visualisations of design office 72 You will graduate soon. What was the best thing about your studies? The best thing was the international aspect as mentioned before. Great discussions over coffee with my classmates and other IMIAD students are another lovely memory. Above all, change. 73 RAMI SANTALA Industrial Design, 4th year How much does the product you are designing influence how interesting you find the design process? The product doesn’t really influence it, but it is the atmosphere that matters. The commissioner being bold, having the courage to give me freedom and being interested in my work makes all the difference. Your best projects at the Institute of Design? For some reason, the coolest things are what I do on the side of school stuff, extra jobs. It’s important that some of your own work becomes realised already during the studies, for example when your designs gain recognition through a competition or become real products for a company. These types of projects create confidence that as a designer you can make the right decisions at the right time. Is there a particular ideology you aim to carry out through your design work? 74 Foliage Gero At some stage, I thought that design equals harmonisation, but now I’m no longer sure. Thoughts and ide- ologies come and go in my head, and they’ll form a coherent whole one day. In the last couple of months, I’ve been inspired by a thinking where product design considers what it destroys in the process. Usually the focus is on what new elements a new product brings, forgetting about the fact that something important may simultaneously be lost from our culture or tradition. The ecological aspects of products are discussed a great deal these days. Who is more responsible for products becoming increasingly environmentally friendly; designers or consumers? Environmental issues are so complex that it is unfair to outsource related decision-making to consumers. Product lifecycle thinking should automatically be integrated into the design and production process, so that consumers would not need to consider it. 75 JENNA SEIKKULA, Graphic Design, 3rd year 76 77 VEERA ALA-VÄHÄLÄ, Graphic Design, 3rd year TARU KALLIO, graduated from the Institute 78 of Fine Arts in spring 2011 79 ANNA-MAIJA METTÄLÄ, Graphic Design JUHANI ANANIN, Jewellery Design, 4th year 80 MANU KOSKELA, Furniture Design, project 2011 81 PINJA PIIRA, Industrial Design, 3rd year ELISE REHULA, Industrial Design, 5th year 82 83 Spandex happening 2011 84 85 SINI NIHTILÄ Graphic Design, 3rd year Ilkka Kelaranta, Elise rehula, project 2010, Industrial design 86 Janne melajoki, Arttu Kuisama Furniture design, 2009 87 PAULA SUNDELL, animalite -series JANIKA SALONEN, Institute of Fine Arts, 2010 88 JENNA TÄHTINEN, 2010, Graphic Design, 3rd year 89 ANNA-MAIJA METTÄLÄ, 2011 SINI NIHTILÄ, Graphic Design, 3rd year ILONA PARTANEN, Graphic Design, 5th year 90 91 ARJA KÄRKKÄINEN, Fashion Design, 2011 92 93 JOONAS VARTOLA, Industrial design, graduated 2006 EVELINA MUSTONEN, fashion design, 4th year Jacket Tee dress 94 95 96 “I don’t know if it is a good thing or a bad thing. The way this place somehow puts on hold all other aspects of your life outside of it. It is almost like you divide your life into two parallel stretches of time for four years. Sometimes you don’t even think there is life outside of it. At times all you think about is getting out. And I don’t know if it is a good thing or a bad thing that I am describing what is usually thought to be a ‘standardised’ university system with so much emotion. But I can’t help it. All the good things related to my time here are full of emotion, and all the other stuff is fading away incredibly fast. Maybe it’s naive to say that I feel like I have grown. And to be honest, I can’t say that it will definitely happen to you. It can’t be advertised or mentioned in some official-looking paper you get when you leave. But I think there is a real opportunity for it to happen. And I don’t think anything else is more desirable.“ – Veli-Matti Hoikka Student of Photography, 4th year 97 August Salo, Packaging design, 2011 98 MAIJU KOSKELA, Furniture design, 2011 99 Typographic posters, 2011: Riikka Hoskola, Martina Thorström, Fanni Perälä, MARINA VESIKKO Tiia Lindström, Graphic Design, 2nd year 100 101 LAURI RYYNÄNEN, Graphic Design, 3rd year, 2009 102 103 Juhani Ananin Kreeta Airila Riikka Manninen p. 60 Lina Jelanski p. 56 p. 41 Annika Huurrekorpi p. 9 Miika Heikkinen Caleb Claassen p. 4 p. 50 Julianna Nevari p. 37 Juhani Salonen p. 33 Laura Saloranta p. 62 Lauri Toikka p. 49 104 105 Aapo Huhta p. 42 Anu-Anette Varho p. 73 Tomi Väisänen p. 66 Miiro Seppänen Noora Iso-Kuusela p. 69 p. 58 Miska Kuntsi p. 44 Saana Hellsten Nikolo Kerimov p. 55 p. 47 Rami Santala p. 75 Petteri Häkkinen p. 16 Päivi Merviö p. 13 Teemu Keisteri p. 26 106 Lasse Ursin 107 p. 28 Jarkko Kinnunen p. 20 Kalle Keituri p. 71 108 109 RAMI SANTALA, industrial design, 4th year 2010, Zebra project DEGREE PROGRAMME IN COMMUNICATION Qualification Polytechnic Degree in Culture and Arts Degree Title Bachelor of Culture and Arts (Medianomi AMK) Scope 240 ECTS / 4 years Graphic Design The job of a graphic designer combines creative problem-solving, art and communication. The resulting works are a visible part of visual culture and the communication industry, possessing cultural and environmental significance and impact. Major subjects Graphic Design Multimedia Production The aim of the studies is to provide students with the skills required to work in the multidisciplinary tasks of graphic design. Studies focus on the goal-oriented visualisation of messages and the broad mastery of typography and various visual and graphical elements. A graphic designer’s tools and equipment can range from a pencil to multimedia software, and their assignments from making a single image to large-scale campaigns and communicative compilations. The development of perception and handicraft, visual expression, vision, style and aesthetic thought remains important in the education of a graphic designer, in addition to professional and technical skills. Throughout the education, special attention is paid to the content of communication and reinforcing the students’ conceptual skills. Photography Studies Success in visual communication requires sound general knowledge, creativity, visualisation and communication skills, and artistic talent. A qualified Bachelor of Culture and Arts possesses up-to-date artistic and technical competence related to communication technology. Students follow the curriculum established for their major subject. The curriculum in force at the time of the student’s first year of study is applied when evaluating the student’s completion of requirements. In addition, students have the opportunity to complete some of their studies abroad, participating in various exchange programmes. Credit transfer and substitution based on earlier studies or experience is possible. 110 Basic studies required of all students at the Lahti University of Applied Sciences include language and communication studies and entrepreneurship courses. Required arts studies consist of courses in the visual arts, history and cultural theory. Basic studies are completed primarily during the first two years of study. Professional studies are specific to each major subject and generally begin after the first year of study. Students can choose between specific modules and courses to deepen their knowledge in specific professional fields. The choices are made in consultation with major subject teachers in a special session, known as a HOPS discussion, where a personal study plan is created for each student. Elective courses can be selected from the student’s own degree programme, other degree programmes at the Lahti University of Applied Sciences, or from other polytechnics or institutions of higher learning. Elective studies can also include courses taken abroad as an exchange student. Half of the professional practice is completed through participating in supervised business co-operation projects, and half through internships at suitable companies in Finland and abroad. The thesis is a supervised, independently created body of work accompanied by seminar sessions and a maturity test. Graphic designers find employment in various publishing and graphic design jobs, advertising and design agencies, publishing houses, newspapers, magazines and online publications. In marketing communications, graphic designers participate in the design of corporate graphics and advertising, designing the visuals of websites, logos, brochures, posters, labels and packages. They also participate in the planning of advertising campaigns. In the field of information graphics, designers conceive traffic signs, guides, exhibitions, visual systems and user interfaces. In cultural communications, graphic designers may find employment in government or other public organisations, or cultural institutions such as museums. Graphic designers increasingly participate in new media productions, contributing to the design of digital communication, information networks and interactive media. Graduates may also find work as self-employed designers and artists in illustration, comic strips, type design, animation or multimedia, or as teachers. As a professional in visual communication, a successful graphic designer should have sound general knowledge, creativity, artistic talent and communication skills. Varied assignments and fast-paced work require independence, flexibility and teamwork skills as well as good stress management. 111 Photography Multimedia Production 112 Aims A graduating student has the competence to work as a digital communications professional for example in production houses, advertising agencies, news production or as a digital media entrepreneur. Responsibilities can include film post-production, web content design and production, user interface design, visual design for the game industry or coordinating production teams. The purpose of the education is to create wellrounded professionals in digital communication. Success in the profession requires sound general knowledge in communication; an ability to integrate text, image and sound; goal-orientation; and an ability to manage production teams. Foundations The focus is on practical projects in workshops and the lectures that support them. Although the education and the industry in general require strong skills in applying technology, the focus of the education lies in design and creative problemsolving. A significant part of the education takes place in projects, which result in actual products for real-world clients. In this way, students gain valuable experience in goal-oriented professional work already during their studies. Specialisation lines After the first two years of study, students pursue projects and advanced studies in one of the expressive tools or professional fields of multimedia. A study module on either interactive content design or 3D-animation and post-production is selected into the students’ third year studies. Students can pursue a specialisation into: 1) visual design, motion graphics and animation 2) video post-production 3) interactive content design The aim is for students to gain the competence to manage the continuously changing field of photography. As professionals in visual communication, they should be able to apply visual thinking and expression, a sense of style and proportion as well as technical skills gained during their basic and professional studies. Photographers must be able to generate ideas and master technical details and materials, as well as engage in both independent and teamwork. In addition, photographers must be able to follow the technical and expressive development of visual and audiovisual media and graphic production. Some graduates will find employment in newspapers and magazines. They will need sound general knowledge and familiarisation with and interest in the themes they work with. Some graduates will produce images for advertising and informative purposes. In a commercial environment, photographers must both master technology and materials and have co-operation and entrepreneurial skills. Photographers also find employment in various organisations, such as museums, institutions of higher learning, communication colleges and research centres, in documentation, communication and teaching tasks. Some graduates become photography artists. 113 Vehicle Design DEGREE PROGRAMME IN DESIGN Qualification Polytechnic Degree in Culture and Arts Degree Title Bachelor of Crafts and Design (Muotoilija AMK) Scope 240 ECTS / 4 years Jewellery Design Specialisation Line in Applied Art Jewellery Design Specialisation Line in the Design Industry Vehicle Design Fashion Design Packaging Design and Graphics Interior Architecture and Furniture Design Industrial Design Studies Students follow the curriculum established for their major subject. The curriculum in force at the time of the student’s first year of study is applied when evaluating the student’s completion of requirements. In addition, students have the opportunity to complete some of their studies abroad, participating in various exchange programmes. Credit transfer and substitution based on earlier studies or experience is possible. Basic studies required of all students at the Lahti University of Applied Sciences include language and communication studies and entrepreneurship courses. Required arts studies consist of courses in the visual arts, history and cultural theory. Studies taken elsewhere (such as at other institutions of 114 higher learning) may compensate for some courses. Basic studies are completed primarily during the first two years of study. Professional studies are specific to each major subject and generally begin after the first year of study. Elective courses can be selected from the student’s own degree programme, other degree programmes at the Lahti University of Applied Sciences, or from other polytechnics or institutions of higher learning. Elective studies can also include courses taken abroad as an exchange student. Half of the professional practice is completed through participating in supervised business co-operation projects, and half through internships at suitable companies in Finland and abroad. The thesis is a supervised, independently created body of work accompanied by seminar sessions and a maturity test. Objective Jewellery designers design and manufacture unique pieces and small series of jewellery, other precious metal items and various objects. The aim of the studies is to train entrepreneurial designers who specialise in the central professional fields of jewellery and object design: design, modelling, jewellery manufacture and production, and process management. The work of a jewellery designer is based on strong cultural values, high-quality expression, a sound knowledge of materials, and understanding of applied arts. The studies prepare students to pursue a career in jewellery design, research and development in the field, studio production and small entrepreneurship. The education in Vehicle Design focuses on the development of design skills. During their studies, students learn the theory of vehicle design. The aim is also to develop the students’ constructive and aesthetical thinking, design and communication skills, and ability to apply theory in practice. Students are able to take into account the appearance, function and economic requirements from the points of view of the user, manufacturer and the environment. The aim is to teach students an overall approach to product development. To accomplish this and be successful in their profession, students need to be willing and able to constantly look for new information, as well as co-operate with experts in other fields. The studies prepare students to pursue a career in vehicle design. Graduates in vehicle design are able to further their studies and follow the professional development of their field. Vehicle design studies cover private transport and public passenger and freight transport. A special sub-field is the design of work and commercial vehicles. A large part of the degree takes the form of various industry partnership projects. Contents Studies focus on innovation, the ability to generate ideas, product development, concept design, jewellery manufacture, knowledge of materials, and production methods and their role in the design and manufacturing process. Studies are based on hands-on workshops and continuous competence development. Major subject studies include product design, material and design workshops, and presentation skills. MIILA HEINONEN, graphic design, 2011 115 Fashion Design The education of a fashion designer aims at providing students with the basic skills and competence in industrial fashion design. Central skills include the understanding of body forms, motion and plasticity. The degree programme familiarises students with clothing physiology, the qualities and uses of clothing materials, clothing communication and industrial production processes enabling them to design ethically, aesthetically, technically and economically high-quality products and collections for different target groups. Gaining competence and success in the profession requires outstanding visual expression and the mastering of CAD tools, skills in visual perception and comprehension, skills in seeking and applying information, cooperation skills and initiative to find one’s special field of operation, as well as creativity for solving problems in an aesthetically satisfying manner. A variety of jobs are available for fashion designers, for instance in the fashion industry, commerce and the media. In industry, designers create individual designs and collections. They bring their expertise to product development teams, which are part of the marketing strategy of the company. Fashion designers can also choose to specialise in buying or fashion coordination in trade and commerce; costume design for theatre, film or TV; or in expert service provision for the media. 116 Industrial Design The education in Industrial Design focuses on the development of design skills. During their education, students become competent in theoretical, artistic, technical and financial matters related to the field. The aim is to develop the students’ constructive and aesthetical thinking, design and communication skills and ability to apply theory in practice. Students are able to take into account the appearance, function and economic requirements from the points of view of the user, manufacturer and the environment. The aim is to teach students an overall approach to product development. Packaging and Graphic Design Packaging design is a cross-disciplinary major subject. Students develop their expressive skills in both graphic design and 3D design workshops and projects. The overall objective is to acquire and develop the skills and knowledge required in the implementation and control of the design process. The professional objective is to educate versatile design experts who know how to create marketing communication materials for both corporate and product-related purposes. Depending on the student’s personal choices, they may find employment in advertising and design agencies or trade and industry. During the first year of study, the emphasis lies on common basic studies: language, cultural and art courses and general professional skills such as visual design and presentation techniques. During the second year, students learn how to use design software through graphic and 3-D design workshops. During the third year, students hone their skills in courses and industry partnership projects. They can also choose to spend a year abroad as an exchange student. Fourth-year studies focus on deepening professional skills and overall management. Studies mainly comprise corporate co-operation, study trips, seminars and thesis work. Interior Architecture and Furniture Design Students choose their specialisation line when taking the entrance examination. During the first year of study, all students participate in basic courses in interior architecture and furniture design and supporting professional studies courses. After that, students focus on either spatial or furniture design. Graduates work as experts in spatial and building design and furniture design. They typically work in architectural or interior architecture agencies, design agencies, furniture industry or as self-employed. The professional title of “interior architect” in Finland is reserved for graduates accepted as members in the Finnish Association of Interior Architects. Graduates are eligible to apply for interior architecture studies at the Institute of Design leading to a Master’s degree. To accomplish this and be successful in their profession, students need to be willing and able to constantly look for new information, as well as co-operate with experts in other fields. Graduates are able to further their studies and follow the professional development of their field. Industrial designers design objects for industrial production. Their core competence is the mastery of the human-product-environment interaction. Factors influencing design include appearance, user-orientation and manufacturability; the product determines which factor plays the most important role. Designers can work independently or join design projects in a product development team. Design categories include consumer and investment goods, work environments, vehicles and IT and leisure products. 117 DEGREE PROGRAMME IN FINE ARTS Qualification Polytechnic Degree in Culture and Arts Degree Title Bachelor of Culture and Arts (Kuvataiteilija AMK) Scope 240 ECTS Specialisation Lines Painting Sculpture Printmaking Extended media The purpose of the degree programme is to observe and promote the field of fine arts and provide students with the knowledge and skills they need to work as visual artists. Studies 118 In the first and second year of study, students follow the same programme. During that time, special attention will be paid to helping the students’ personal development and finding the expressive forms and tools that suit each student. Starting from the third year of study, students take specialisation courses, either in the form of longterm workshops or month-long courses in their chosen specialisation line (painting, sculpture, printmaking or extended media). Students can choose to take studies in one specialisation line or even in all specialisation lines, and this determines the students’ major subject(s). In addition to the courses offered in the degree programme of fine arts, students can take courses from the degree programmes in design and communication, and other Lahti University of Applied Sciences units. By separate agreement, students can substitute courses for ones taken at other universities, other institutes of higher education or comparable establishments. ADULT EDUCATION AND TRAINING AT THE INSTITUTE OF FINE ARTS AND DESIGN Painting The studies in painting aim to enable students to discover painting methods and techniques that are suitable for them. Students receive assistance in developing their expression and obtain the basic skills and knowledge required for work as visual artists. Sculpture The studies in sculpture aim to provide students with the all-round skills required to operate in the broad field of three-dimensional visual art and to improve their personal working methods. As students advance, they are encouraged to use a wide variety of materials and tools to carry out their ideas. Printmaking The studies in printmaking aim to maintain and upgrade the tradition, forms and methods that have evolved from the historic expression through printmaking. Students receive assistance in finding and developing forms of expression and technical skills that are suitable for them. The Institute of Fine Arts and Design offers both youth and adult education and training. Adult education and training leading to a degree offers degree programmes in Visual Communication (Graphic Design), Design (Interior Architecture and Furniture Design) and Fine Arts. The studies are designed to be carried out while working. The University of Applied Sciences offers two Master’s Degree Programmes in Interior Design: Design Business and Design Research and Degree Programme in Interior Design/International Master of Interior Architectural Design IMIAD. Also varying specialisation studies are available. Specialisation studies in Service Design were implemented during academic year 2011-2012. In addition, Open Studies and continuing education are an important part of adult education. The content and requirements of the Open Studies comprise elements of polytechnic degrees, and the studies are open to participants regardless of their educational background or age. Continuing education constitutes workplace-oriented , postgraduate updating of professional skills or training commissioned by an organisation in the field of design and communication represented by the Institute of Design. Extended media The studies in extended media aim to provide students with the knowledge and skills required for work in the new areas of fine arts. Students become familiar with the working methods of visual artists in the new, extended areas of fine arts and use them to produce works. Students are encouraged to work independently and show initiative. 119