the distiller the young crazed peeling

It’s not just carefully sourced botanicals,
it’s the infusion of flavours and imagination in every serve
That’s why, with Matthew Clark, the experience matters
04.
I N T R O D U C T I O N
What’s inside
CONTENTS
Dark History
Product Range
B right Botanicals
- The Origins of Genever
pg. 06 - 07
-T
he Different Gin Styles
pg. 14 - 15
- The Right Tonic to your Gin
pg. 30
- The Tipple of the Poor
pg. 08
-F
lavour Profiles
pg. 16
- Tonic Range
pg. 31
- William Hogarth’s Gin Lane
pg. 09
- L ondon Dry Products
pg. 17 - 25
- Some Classic Botanicals
pg. 32 - 33
- The New Outlet Gin Palace
pg. 10
-N
ew Western Products
pg. 25 - 28
- The Perfect Garnishes
pg. 34 - 35
- Gin Craze Tom Cat
pg. 11
-P
lymouth Products
pg. 28
- Classic Serves
pg. 36 - 39
- The Birth of Gin & Tonic
pg. 12
-O
ld Tom Products
pg. 29
- A New Trend
pg. 13
- Genever Products
pg. 29
- Matthew Clark Design
Studio
pg. 40 - 41
P R E M I U M
S P I R I T S
- Matthew Clark Product Index
pg. 42 - 43
I N T R O D U C T I O N
05.
A gintroduction
Things could not be more exciting for
gin right now; it is in the midst of a
revival with On-Trade volume growing at
over 7%* year on year.
“And the sooner
the tea's out of the
way, the sooner
we can get out the
gin, eh?”
Henry Reed
* CGA Strategy P12 MAT to
29th November 2014
Almost every area of the UK now seems
to have its own local gin; with small
independent distillers opening in city districts
and rural locations alike, and with premium
niche brands, from both independent and
large distilling operations being launched
weekly, there seems no end in sight for the
potential of gin.
The majority of gin is still drunk as a gin
and tonic but consumers are increasingly
experimenting with different garnishes
and premium tonic waters, and gin based
cocktails are increasing in popularity.
We at Matthew Clark are really proud of
our gin range and continually seek new
products to ensure that we can offer the
range that is right for your outlet. We hope
that this brochure helps you build the perfect
gin range and inspires you to maximise the
potential of this exciting category.
/ /
G I N
06.
D A R K
H I S T O R Y
Origins of
GENEVER
Gin’s fascinating history is a lot less
glamorous than today’s smart bars,
beautifully served G&Ts and innovative
cocktails would suggest.
“ J U N I P E R
H A D
U S E D
S I N C E
1 3 T H
C E N T U R Y ”
B E E N
T H E
The origins of gin as we know it date back to 16th
century Holland where juniper and grain spirit
were combined to produce Genever, with the first
commercial brand Bols being produced in 1575.
Juniper had been used since the 13th century to
treat stomach complaints.
P R E M I U M
S P I R I T S
D A R K
Gin started to become
known in England when
troops returned from
fighting the Thirty Year War
(1618-1648).
The British supported the
Protestant Dutch against
Catholic Spain and brought
back tales of Genever and
its warming properties
which had given them
“Dutch Courage”.
The succession of
Dutchman William of
Orange to the English
throne drove the popularity
of Genever in England,
turning it from being
predominantly medicinal to
a popular everyday drink.
H I S T O R Y
07.
A Protestant alliance
between England and
the Netherlands was
formed against Catholic
France which restricted
the supply of Brandy,
increasing the demand for
home produced spirits.
To fulfil this demand the
Distilling Act of 1690 was
passed to encourage the
distillation of spirits; this
in turn had the effect of
lowering prices. At the
same time, tax on beer
rose dramatically, resulting
in only a small difference
in price between the two,
which encouraged many
to try juniper spirit for the
first time. Gin became a
colloquialism for Genever.
/ /
G I N
08.
D A R K
H I S T O R Y
The tipple of
THE POOR
The price of gin was
so cheap that the poor
started to indulge to
excess as highlighted
by a shop sign in Tobias
Smollett’s “History of
England” : “Drink for a
penny, dead drunk for two
pence and straw for nothing.”
The London Gin craze, a term used
in much the same way as we would
use drug craze today, lasted from
1720 to 1751. Gin was cheap, of
dubious quality and in such plentiful
supply it was sold everywhere by
street hawkers and in many private
houses. In some parts of London,
as many as one private house in
four was selling spirits.
P R E M I U M
S P I R I T S
“ D R I N K
D E A D
A N D
F O R
O N E
D R U N K
S T R A W
F O R
F O R
By 1723, the death rate in
London outstripped the birth rate.
The term ‘Mother’s Ruin’ is
believed to have originated from
about this time when gin was
particularly popular amongst
women to help quieten their
children; one Judith Defour was
so addicted that she strangled
her two year old daughter and
sold her clothes.
P E N N Y,
T W O
P E N C E ,
N O T H I N G ”
To restore a level of sobriety the
first of a series of Gin Acts were
passed in 1729.
These initially did nothing to halt the
supply of gin and instead the sale
of gin was driven underground,
further reducing quality.
The second Gin Act sought to
end the sales by street hawkers,
but this resulted in more private
houses being used to sell gin.
D A R K
H I S T O R Y
09.
William Hogarth’s
GIN LANE
William Hogarth’s Gin Lane (1751) depicts a scene
in the slum district of the parish of St. Giles.
“ I T
S H O W S
D E P R A V I T Y
O F
T H E
G I N
T H E
&
D E S P A I R
C R A Z E ”
It shows the depravity and despair of the gin craze, with
the only flourishing businesses being the gin sellers,
distillers and pawn brokers.
Hogarth’s companion piece Beer Street in contrast
shows healthy happy people.
/ /
G I N
10.
D A R K
H I S T O R Y
The new outlet
G I N PA L A C E
During the course of
the first five Gin Acts
from 1729 - 1743,
the amount of spirits
produced rose by
30% and although
the sale of gin was
officially outlawed,
consumption grew
to the equivalent of
every man, woman
and child drinking
two pints a week!
It was not until the
last Gin Act of 1751,
known as the ‘Tippling
Act’ that things finally
started to change.
P R E M I U M
S P I R I T S
Gin started to become
a more respectable
middle-class spirit. The
1820’s saw the start of
today’s pubs. Licensed
public houses first started
selling beer to fund
renovations and repairs,
It encouraged
respectable selling and
banned any still which
had a capacity of less
than 1800 litres. This
then paved the way for
large scale companies
to prosper.
“ E V E R Y ,
M A N ,
W O M A N
D R I N K I N G
T W O
P I N T S
Gordon’s, Greenall’s
and Plymouth are
among today’s big
brands whose origins
date back to the latter
half of the 18th century.
landlords obtained
funds from brewers in
exchange for becoming
tied into buying their
produce by contract.
In 1825, spirit duties
were cut and spirit
production doubled; as
a result the distillers
wanted their own
outlets to compete with
pubs so they opened
‘Gin Palaces’.
&
A
C H I L D
W E E K ”
These were luxurious
and in complete
contrast to the slums
that housed the poor,
who were still the
biggest drinkers of gin.
D A R K
H I S T O R Y
11.
The gin craze
OLD TOM
Old Tom now refers to a sweet style of gin, one
that sits somewhere between a Genever and
a London Dry Gin and there are many different
theories about where the term Old Tom
orginates from.
This was written about in the autobiographical “The
Life and Uncommon Adventures of Captain Dudley
Bradstreet”, although, despite writing about a cat
sign to signify illegal gin sale, there isn’t actually any
mention of the term Old Tom.
One more fanciable
One of the more
version relates to
engaging theories says
“ A C A T
a batch of gin that
that when the first Gin
U N F O R T U N A T E L Y
had a certain distinct
Acts drove the gin
flavour after a cat
trade underground, the
F E L L I N T O A V A T ”
unfortunately fell into
illegal sellers in private
a vat.
houses started to
indicate their location
Others say it refers to
using the sign of a tom cat. Money and gin were
a batch of gin made by an old distiller named Tom then exchanged through draws and pipes, meaning
this may refer to Thomas Chamberlain who was an
the identity of the seller was concealed in order to
old distiller at Hodges distillery. Whatever the origins
avoid any prosecution.
of the name ‘Old Tom’, it is a style of gin that is
seeing a resurgence.
/ /
G I N
12.
D A R K
H I S T O R Y
The birth of
GIN & TONIC
The innovation of the
column (continuous)
still, patented by
Aeneas Coffey in
1831, improved the
production process
and the quality of gin.
“ H O W
O V E R
C O N S U M E
This reduced the need
to mask the flavour by
sweetening as was the
case of Old Tom Gins;
this enabled the creation
of the London Dry Gin
style later in the century.
P R E M I U M
Duties on exporting gin
were removed in 1850,
opening up a number
of new markets which
have influenced the way
we drink gin today.
S P I R I T S
9 0 %
O U R
O F
G I N
The invention of a
carbonated quinine drink,
tonic water, saw the birth
of what we know as
the G&T, which is how
over 90%** of us still
consume our gin today.
U S
Over the next century,
the popularity of gin
and the emergence
of a cocktail culture
continued to rise
through two World
Wars, the temperance
movement and
American prohibition.
S T I L L
T O D A Y ”
Firstly India, where
members of the Raj sort
to combat malaria by
combining the medicinal
benefits of juniper with
that of quinine.
Gin was also popular
with naval officers who
drank it as pink gin
by adding a drop of
Angostura bitters
which helped with
their seasickness.
** William Grant & Sons
Market report 2014
D A R K
H I S T O R Y
13.
A new
TREND
In the second half of the 20th
century, gin and cocktails
fell out of fashion and the
popularity of vodka and drinks
that were quick and easy to
serve started to grow.
The first turning point in the
gin resurgence was the launch
of Bombay Sapphire in 1987
changing many peoples’
perception of gin. Followed by
the launch in 2000 of a number
of brands including Tanqueray
10 and Hendrick’s, which with
its slice of cucumber, made us
look at gin garnishes in a whole
new light. This coincided with the
rebirth of the cocktail culture.
Many of our trends come
from across the Atlantic and
for a number of years small
independent ‘craft’ spirits had
been gaining in popularity in the
States, but a couple of laws
stood in the way of UK distillers.
“ T R E N D S
A C R O S S
Our friends at Sipsmith’s were
among the first to challenge this;
in 2008 they got a licence and
became the first distiller to be
established in London for 200
years, with Prudence their 300
litre copper still.
C O M E
T H E
One law restricted the size of
stills to those over 1800 litres
and the other law prevented
brewers from being distillers.
F R O M
A T L A N T I C ”
Meanwhile Suffolk brewers
Adnams applied for and were
granted a licence to distil in 2010.
The rest they say is history.
/ /
G I N
14.
P R O D U C T
R A N G E
The different
GIN STYLES
“A perfect martini
should be made by
filling a glass with
gin then waving
it in the general
direction of Italy”
Noel Coward
P R E M I U M
S P I R I T S
London Dry
Plymouth
Despite the name,
London Dry Gin can
be produced anywhere
in the world. It is
very dry, light-bodied
and pungent, and
represents what most
people think of when
they think about gin.
Slightly less dry than
a London Dry Gin
and more earthy in
flavour, Plymouth Gin
can only be produced
in Plymouth using the
water from the springs
found in Dartmoor.
Perfect in:
• G&T
• Aviation
• Dry Martini
Perfect in:
• Dry Martini
P R O D U C T
Old Tom
Genever
A sweet style gin very
popular in the 18th and
19th centuries; in flavour
profile, it sits between
Genever and London Dry.
It is seeing a resurgence
in popularity due to the
craft cocktail movement.
Traditional of the
Netherlands; Genever,
or Holland gin, is the
original juniper spirit and
forerunner of today’s gin.
Made from a malt grain
base resulting in some
whisky characteristics.
Available in two styles
“jonge” [young] and
“oude” [old] which relates
to the production method
as opposed to the age.
Perfect in:
• Tom Collins
• Martinez
• Ramos Gin Fizz
Jonge Genever has
much in common with a
London Dry Gin, although
often sweeter it can be
used in the same way.
Oude Genever is
closest to the Genevers
consumed in the Low
Countries and Britain
before the invention
of the continuous still.
It is a darker colour,
with complex layers of
flavour. Using malted
barley and often caskaged, it is more similar
to a whisky with the
juniper notes harder to
pick out.
Perfect in:
• Jonge Gin Fix
• Oude Neat
• Oude Old Fashioned
R A N G E
15.
New Western
An umbrella term for a
new wave of gins which
is alternatively called
New American or
International Style.
Commonly, these gins
have low levels of
juniper and a wider,
more unusual range of
botanicals; many are
made by small distillers
who each try to add
their own unique stamp
to the gin.
Perfect in:
A range of cocktails
depending on flavour
profile/botanicals.
/ /
G I N
16.
P R O D U C T
R A N G E
Gin flavour
PROFILES
J U N I P E R
C I T R U S
F L O R A L
H E R B A C E O U S
Clean, crisp and bold
with juniper dominating,
balanced by citrus and
herbaceous notes.
Fresh and zesty with
citrus notes derived
from the essential oils in
citrus peel.
Assertive and distinctive
often with unusual
botanicals delivering
unique flavours.
This is the traditional gin
style perfect for gin and
tonic whilst also being
extremely versatile.
These gins often have
a more spicy tone with
earthy notes.
Light and delicate with
fragrant sweetness.
Lightly perfumed with
juniper and subtly
balanced with citrus
and spice.
Perfect in:
Gimlet I Martini
Perfect in:
Negroni
Perfect in:
White Lady Martini
Perfect in:
Bramble
Gin & Tonic Garnish:
Lemon Zest
Gin & Tonic Garnish:
Lime I Grapefruit
Gin & Tonic Garnish:
Strawberry
Gin & Tonic Garnish:
Cucumber
P R E M I U M
S P I R I T S
A great introduction for
new gin drinkers.
Many herbaceous gins
have a natural affinity
with cucumber; try a
slice as a garnish instead
of lime or lemon.
P R O D U C T
R A N G E
17.
Adnams Copper House
Southwold, Suffolk - UK
Style:
London Dry
Product Code: 00028428
Strength: 40%
Flavour Profile:
Juniper
Established: 2010
Hand-crafted from grain
to glass in the heart of
Southwold using six
carefully chosen botanicals.
Key Botanical:
Juniper
Signature Serve:
G&T
G&T Garnish:
Lime
Brand facts / USP:
Winner of the IWSC Gin
Trophy 2013.
No. 3
London - UK
Style:
London Dry
Product Code: 00023997
Strength: 46%
Flavour Profile:
Juniper
Established: 2010
Distilled to a proprietary
recipe of Berry Bros &
Rudd. With juniper at its
heart, it unashamedly
celebrates the integrity
and character of
traditional London Dry
Gin: six perfectly balanced
botanicals distilled in
traditional copper pot stills.
No. 3 Gin currently holds
Royal Warrants for H.M.
The Queen and H.R.H The
Prince of Wales.
Key Botanical:
Juniper
Signature Serve:
No.3 Ice Tea
G&T Garnish:
Lemon
Brand facts / USP:
The name No.3 refers to
the address in St James’s
Street, London: the home
of Berry Bros since 1698.
/ /
G I N
18.
P R O D U C T
R A N G E
Portobello Road
London - UK
Style:
London Dry
Product Code: 00026351
Strength: 42%
Flavour Profile:
Juniper
Established: 2010
From the award-winning
Portobello Star in
Notting Hill, home of the
Ginstitute. This is a juniper
heavy London Dry Gin
with 9 botanicals including
nutmeg for a spicy finish.
Key Botanical:
Juniper
Signature Serve:
G&T
G&T Garnish:
Pink Grapefruit twist
Brand facts / USP:
Gold Medal winner 2014 San
Francisco Spirits Competition
Tanqueray
London - UK
Product Code: 00015495
Strength: 43.1%
Flavour Profile:
Juniper
Established: 1830
When Charles Tanqueray
established his Bloomsbury
distillery in London
in 1830, he laid the
foundations for what would
become one of the world’s
most awarded gins.
Tanqueray is a smooth,
delicious premium London
Dry Gin. It delivers an
array of botanicals with a
grapefruit peel edge and
is housed in a classically
designed green bottle.
P R E M I U M
S P I R I T S
Style:
London Dry
Key Botanical:
Juniper
Signature Serve:
Great classic cocktails such
as the Martini, Tom Collins
or Singapore Sling.
G&T Garnish:
Lime
Brand facts / USP:
Now recognised worldwide
by its iconic green cocktail
shaker-inspired bottle and
red wax seal, Tanqueray
London Dry is the number
one imported gin in the
United States.
P R O D U C T
R A N G E
19.
“The only time I ever
enjoyed ironing was the
day I accidentally got gin
in the steam iron.”
Phyllis Diller
Star of Bombay
Hampshire UK
Product Code:
00029488
Strength:
47.5%
Established:
2015
Star of Bombay is created
through a slower distillation
process which gives
increased extraction of the
essential oils and flavours of
the botanicals for increased
richness and complexity.
Style:
London Dry
Flavour Profile:
Juniper
Key Botanical:
Citrus bergamot
and ambretta seed
Signature Serve:
Star of Bombay Martini
G&T Garnish:
Orange
Brand facts / USP:
It is a quintessentially refined
gin, slow distilled in single
batches by Bombay Sapphire’s
Master Distiller at the state-of
the art Laverstoke Distillery.
/ /
G I N
20.
P R O D U C T
R A N G E
“I don't know what
reception I'm at, but for
God's sake give me a gin
and tonic”
Denis Thatcher
Sipsmith
London UK
Style:
London Dry
Product Code:
00025011
Strength:
41.6%
Established:
2008
Flavour Profile:
Juniper
Hand-crafted in London’s first
distillery for 200 years. Produced
using a one-shot distillation
method and ten classic botanicals.
Distilling in copper, using the most
traditional methods and never from
concentrate, they produce spirits
small in quantity but big in character.
P R E M I U M
S P I R I T S
Key Botanical:
Juniper
Signature Serve:
The ultimate Martini, with a
little dry vermouth and a
twist of grapefruit peel.
G&T Garnish:
Lime
P R O D U C T
R A N G E
21.
Whitley Neill
London - UK
Product Code: 00022232
Strength: 42%
Established: 2005
Style:
London Dry
Flavour Profile:
Juniper
Whitley Neill is distilled in
small batches in a 105
year old copper pot still
by Johhny Neill, a direct
descendant of Thomas
Greenall and the last in a
long line of distillers.
Key Botanical:
Baobab Fruit
A handcrafted gin of
exceptional quality inspired
by the captivating flavours of
Africa. Fresh citrus baobab
fruit and aromatic cape
gooseberries are blended
with seven other botanicals.
Brand facts / USP:
The unique African
botanicals plus the eight
generations of expertise
produces a gin that skilfully
balances African botanicals
with unusual aromatics.
Signature Serve:
G&T
G&T Garnish:
Orange
Death’s Door
U.S.A.
Style:
London Dry
Product Code: 00028118
Strength: 47%
Flavour Profile:
Juniper
Established: 2005
Just three botanicals:
juniper berries up front;
spicy, citrusy notes from
the coriander seeds in the
mid-palate; a soft, cooling
finish provided by the
fennel seeds.
Key Botanical:
Fennel
Signature Serve:
G&T
G&T Garnish:
Lime
Brand facts / USP:
Made with organic red winter
wheat from Washington
Island, Wisconsin.
/ /
G I N
22.
P R O D U C T
R A N G E
Beefeater
London - UK
Style:
London Dry
Product Code: 00015494
Strength: 40%
Flavour Profile:
Citrus
Established: 1912
Created by James
Burrough in the 1800’s.
The name was inspired by
the Yeoman Warders - also
known as Beefeaters - who
have always stood watch at
the Tower of London.
Key Botanical:
Juniper
Signature Serve:
Orgeat Ice Tea
G&T Garnish:
Orange & Lemon
Brand facts / USP:
The original recipe devised
by James Burrough has
stood the test of time and
Beefeater has become the
most awarded gin for the
last 10 years.
P R E M I U M
S P I R I T S
Beefeater 24
London - UK
Style:
London Dry
Product Code: 00021607
Flavour Profile:
Strength: 45%
Citrus
Established: 2008
Crafted by Master Distiller
Desmond Payne, most
experienced gin distiller in the
world, this gin was developed
over 18 months using
feedback from some of the
world’s foremost mixologists.
It is a perfectly balanced,
complex and sophisticated
gin. The inclusion of
Japanese Sencha and
Chinese Green Tea in the
botanical mix distinguishes
Beefeater 24 from any other.
Key Botanical:
Japanese Sencha Tea
Signature Serve:
Sloe Gin Fizz
G&T Garnish:
Grapefruit/Orange/Lemon
Brand facts / USP:
Made in dedication to
James Burrough’s father,
a tea merchant by Royal
Appointment.
P R O D U C T
R A N G E
23.
Bulldog
Cheshire - UK
Style:
London Dry
Product Code: 00028423
Strength: 40%
Flavour Profile:
Citrus
Established: 2007
Bulldog is made from
Norfolk wheat, Britain’s
purest fresh water from
Wales and a distinctive
blend of 12 exotic
botanicals from eight
countries around the world,
including poppy, dragon
eye, lotus leaves, liquorice
and lavender.
Key Botanical:
Dragon Eye
Signature Serve:
Bulldog Collins
G&T Garnish:
Orange
Brand facts / USP:
Botanicals sourced from the
same place every year to
ensure consistency. Bulldog
is vegan-friendly and certified
Kosher.
Botanist
Islay - Scotland
Style:
London Dry
Product Code: 00028609
Strength: 46%
Flavour Profile:
Floral
Established: 2009
Having a core of the nine
classic gin botanicals,
this gin is uniquely
augmented by 22 handforaged island botanicals;
simmer distilled under low
pressure by Master Distiller
Jim McEwan for a rare
explosion of flavour.
Key Botanical:
Juniper
Signature Serve:
The Foraged G&T
G&T Garnish:
What works for your G&T
Brand facts / USP:
Unprecedented total of 31
botanicals, of which 22
are hand-foraged on Islay
including juniper; the one
and only Islay gin.
/ /
G I N
24.
P R O D U C T
R A N G E
Caorunn
Scottish Highlands
Style:
London Dry
Product Code: 00025475
Strength: 41.7%
Flavour Profile:
Citrus
Established: 1824
Made with 5 hand-foraged
Celtic botanicals including
rowan berry, heather, bog
myrtle, dandelion and coul
blush apple.
Key Botanical:
Rowan Berry
Signature Serve:
G&T
G&T Garnish:
Red Apple
Brand facts / USP:
Hand-crafted small batch gin
made in the Speyside region
of the Scottish Highlands.
Truly authentic, hand-foraged
botanicals infused in a
copper berry chamber.
P R E M I U M
S P I R I T S
BLOOM
Warrington - UK
Style:
London Dry
Product Code: 00022186
Strength: 40%
Flavour Profile:
Floral
Established: 2011
BLOOM is a delicate and
floral London Dry Gin,
inspired by the natural
flora of an English country,
summer garden.
Key Botanical:
Chamomile
Signature Serve:
G&T
G&T Garnish:
Strawberry
Brand facts / USP:
Created by Joanne Moore,
one of the few female
Master Distillers in the world.
P R O D U C T
R A N G E
25.
Bombay Sapphire
Hampshire - UK
Product Code:
00015523
Strength: 40%
Established: 1987
(From a 1761 recipe)
Bombay Sapphire is a
perfect balance of a unique
combination of ten hand
selected exotic botanicals
from around the world
created through the Vapour
Infusion distillation process.
Style:
London Dry
Flavour Profile:
Floral
Key Botanical:
Juniper
Signature Serve:
Ultimate G&T
G&T Garnish:
Lime
Brand facts / USP:
Based on one of the
earliest recorded recipes for
premium London Dry Gin,
Bombay Sapphire still uses
a carter head still, which
delicately infuses the flavour
of the botanicals.
Tanqueray No.10
London - UK
Style:
New Western
Product Code: 00015513
Strength: 47.3%
Flavour Profile:
Citrus
Established: 2000
One of the top gins in the
world, taking its name
from the number 10 still in
which it is made. The ultrapremium Tanqueray No.10
is distilled with whole fruits
for a refined, smooth
delivery of delicious
botanicals and flavour.
Key Botanical:
Citrus
Signature Serve:
The ultimate Martini, with
a little dry vermouth and a
twist of grapefruit peel
G&T Garnish:
Lime
Brand facts / USP:
The first white spirit to enter
the San Francisco spirit
award hall of fame, with four
years of winning double gold.
/ /
G I N
26.
P R O D U C T
R A N G E
Aviation
U.S.A.
Style:
New Western
Product Code: 00029361
Flavour Profile:
Strength: 42%
Floral
Established: 2005
A blend of juniper,
cardamom, lavender,
Indian sarsaparilla,
coriander, anise seed and
dried sweet orange peel
is left to mingle with the
100% Rye spirit.
Key Botanical:
Juniper
Signature Serve:
Aviation
G&T Garnish:
Lavender
Brand facts / USP:
A Dutch style gin distilled
from rye.
Gin Mare
Barcelona - Spain
Style:
New Western
Product Code: 00027837
Strength: 42.7%
Flavour Profile:
Herbaceous
Established: 2007
Mediterranean botanicals
including basil, thyme,
rosemary and the
Arbequina olive.
Key Botanical:
Rosemary
Signature Serve:
Red Snapper
G&T Garnish:
Sprig of Rosemary or Thyme
Brand facts / USP:
The first Mediterranean gin.
P R E M I U M
S P I R I T S
P R O D U C T
R A N G E
27.
“I’ll stick with gin.
Champagne is just
ginger ale that
knows somebody”
M*A*S*H, Hawkeye,
“Ceasefire,” 1973
Hendrick’s
Girvan,
Scotland - UK
Style:
New Western
Product
Code:
00015503
Strength:
41.4%
Established:
1999
Flavour Profile:
Herbaceous
A most unusual gin. Hendrick’s
uses a marriage of spirits from a
carter head and bennett still to
produce a divinely smooth gin with
both character and balance. Eleven
peculiar botanicals are used along
with unique infusions of cucumber
and rose petals to create a
wonderfully refreshing taste with a
delightfully floral aroma.
Key Botanical:
Cucumber
Signature Serve:
Floradora
G&T Garnish:
Cucumber
Brand facts / USP:
No other gin tastes like
Hendrick’s because no other
gin is made like Hendrick’s.
Infused with Bulgarian Rosa
Damascena and cucumbers
from the finest producers.
/ /
G I N
28.
P R O D U C T
R A N G E
Monkey 47
Black Forest – Germany
Product Code: 00029443
Strength: 47%
Established: 2007
Contains 47 hand-picked
botanicals, including
cranberries and 47% ABV.
Based on a recipe
created by an RAF Wing
Commander who retired
to the Black Forest and
created a gin with the
botanicals in his back
garden. He owned a pet
monkey, hence the name.
P R E M I U M
S P I R I T S
Style:
New Western
Flavour Profile:
Herbaceous
Key Botanical:
Cranberry
Signature Serve:
Martini
G&T Garnish:
Grapefruit Peel
Brand facts / USP:
In February 2015, the
world’s most famous wine
critic, Robert Parker, said :
‘Monkey 47 is the greatest
gin I have ever tasted. It’s
as good as it gets. If ever
a gin deserves 100 points,
it’s that’.
Plymouth
Plymouth - UK
Style:
Plymouth Gin
Product Code: 00027153
Flavour Profile:
Strength: 41.2%
Juniper
Established: 1793
Since 1793, Plymouth has
been distilled from a unique
blend of seven botanicals,
soft Dartmoor water and
pure grain alcohol at the
historic Black Friars Distillery
- the oldest working distillery
in England. Plymouth Gin
has a great depth of flavour
with deep earthy notes
and a wonderfully fresh
juniper and lemony bite. It
has a slight sweetness with
extraordinary concentration
and complexity. No single
botanical dominates the
overall flavour. The finish is
long and dry.
Key Botanical:
Juniper
Signature Serve:
Plymouth Martini
G&T Garnish:
Lemon/Lime
Brand facts / USP:
Plymouth Original Strength
is a unique, protected style
of gin originating from the
city of Plymouth, South
West England.
P R O D U C T
R A N G E
29.
Bols Genever
Amsterdam, Netherlands Style:
Oude Genever
Product Code: 00029358
Strength: 42%
Flavour Profile:
Juniper
Established: 1820
The grandfather of gin,
Bols Genever is a botanical
distillate made with a malt
wine base as opposed to
a neutral spirit. The result
combines the rich, full
bodied texture of whisky
with the herbal, botanical
complexity of gin.
Key Botanical:
Juniper
Signature Serve:
Oude & Stormy
Brand Fact:
Lucas Bols is the world’s
oldest distilled spirits
company. It has been
making authentic genevers
and liqueurs since as early
as the 14th century.
Hayman’s
East Anglia – England
Style:
Old Tom
Product Code: 00022603
Strength: 40%
Flavour Profile:
Juniper
Established: 2007
Developed from an 1870’s
Victorian recipe, Hayman’s
Old Tom includes the
botanicals; juniper, coriander,
orange peel, angelica root,
cassia bark, nutmeg.
Hayman’s Old Tom Gin
is ‘The authentic style of
Victorian Gin’. It is distilled by
England’s oldest gin distilling
family who have been
distilling award-winning gins
since 1863.
Key Botanical:
Juniper
Signature Serve:
G&T
G&T Garnish:
Lime
Brand facts / USP:
Hayman’s Old Tom won
Double Gold at The 2104
‘Fifty Best’ awards.
/ /
G I N
30.
B R I G H T
B O T A N I C A L S
The right tonic
TO YOUR GIN
“ T O D A Y ,
I S
D R U N K
Gin and tonic
started life in India
where members
of the Raj drank it
for its anti-malarial
properties. Today,
over 90% of gin is
drunk with Tonic**.
P R E M I U M
O V E R
W I T H
9 0 %
G I N
T O N I C ”
As far back as
the mid 17th
century, the bark
of the native South
American cinchona
tree had been used
to treat malaria.
S P I R I T S
O F
By the 19th century,
quinine, the most
powerful compound
of cinchona tree
bark, was extracted
and widely used
across the globe.
As quinine is so
bitter, British officers
in India would use
water, lime, sugar
and gin to make it
more palatable; a
super charged G&T.
The first carbonated
quinine drink
was launched by
Schweppes in
1870 and due to its
popularity in India, it
was branded Indian
Tonic Water.
B R I G H T
B O T A N I C A L S
31.
Schweppes
Fever-Tree
Fentimans
Bottlegreen
With a 230 year heritage,
Schweppes is the biggest
selling mixer in the UK and
also the proud holder of a
Royal Warrant.
Fever-Tree is a 100%
natural mixer carefully
crafted to enhance the
taste of premium gins. The
finest quinine has been
sourced from the Congo
and the freshest bitter
oranges from Tanzania.
Fentimans has been
making natural botanical
drinks for over 100 years.
Bottlegreen strives to
capture the essence of the
countryside using a medley
of carefully selected natural
ingredients blended with
Cotswold spring water;
cold filtered and delivering
a clean crisp flavour.
Our pick:
Schweppes Tonic has
the right blend of tastes bitter, crisp, citric, sharp,
dry and crisp.
Perfect with:
Consumer’s choice
Products:
Our pick:
Elderflower Tonic Water
delivers a refreshing floral
flavour which defines the
taste of British summer.
Our pick:
Fentimans Tonic Water
is the world’s first
botanically brewed tonic
water. It has a clean,
crisp and refreshing citrus
character, rounded by a
slight hint of quinine.
Perfect with:
BLOOM
Perfect with:
Hendrick’s
00022409
125ml Tonic Water
00015211
125ml SlimlineTonic
00023850
200ml Indian Tonic Water
00026248
125ml Light Tonic Water
00015190
200ml Tonic
00023848
200ml Naturally Light
Tonic Water
00015200
125ml Tonic
00015191
200ml Slimline Tonic
00028974
200ml Elderflower
Tonic Water
Our pick:
Pomegranate and
Elderflower Tonic
combines the sweetness of
pomegranate, the bitterness
of quinine and the floral
notes of elderflower.
Perfect with:
Hendrick’s and Tanqueray 10
00029285
175ml Classic Indian Tonic
00028934
175ml Elderflower Tonic
00028935 175ml
Pomegranate & Elderflower
/ /
G I N
32.
B R I G H T
B O T A N I C A L S
Some classic
B O TA N I C A L S
Botanicals are a critical
part of an individual
brand’s DNA, and in most
cases the specific recipe is
a closely guarded secret.
Many are classic and appear
in most gins. By definition,
gin has to include juniper,
but increasingly distillers are
experimenting and introducing
some unique herbs, spices,
flowers, plants and fruits from
near and far to create their
own unique flavoured gins.
P R E M I U M
S P I R I T S
Angelica seed
Almond
South West Asia, Spain Saxony Germany &
Flanders Belgium
Binds the other
ingredients together
Less widely used than
and adds to the overall the root, Angelica
mouth-feel. Imparts
seeds add hoppy,
marzipan, nutty and
celery-like and slightly
soapy flavours.
floral flavours.
Angelica root
Saxony Germany &
Flanders Belgium
Cardamom
Malabar South West
India
Also known as wild
celery. Sweet, earthy,
nutty and musky with
floral overtones. It
is also used to bind
the flavours of other
botanicals together.
Belongs to the ginger
family, delivers a spicy,
citrus taste to gin.
Cassia Bark
China, Vietnam &
Madagascar
A fundamental herb
in Chinese medicine
and belongs to the
cinnamon family. Adds
a sweet, spicy flavour
and peppery punch.
Cinnamon
Sri Lanka
Gives a delicate sweet
and spicy flavour.
B R I G H T
Coriander Seeds
Morocco, Eastern Europe
and Russia
The second most common
gin botanical adds a spicy,
nutty flavour with citrus
notes and flavours.
Cubeb Berries
Java, Indonesia
Cubeb berries - also known
as tailed pepper - provide
spicy peppery notes.
Ginger
South East Asia
Ginger’s hot flavour
means it should be used
sparingly in gin.
B O T A N I C A L S
33.
Grains of Paradise
West Africa
Lemon Peel
Andalucía, Spain
Orange Peel
Seville, Spain
Belongs to the ginger family.
Also known as Melegueta
pepper, grains of paradise
add a hot spicy flavour with
hints of lavender.
Delivers tangy citrus,
lemon flavours.
Imparts zesty citrus,
orange flavours.
Juniper
Italy, Serbia, Macedonia,
India
Required as the major
flavouring to legally be a
gin. Juniper berries are
the seed cone of the
Cypress conifer tree and
deliver a pine flavour with
a peppery finish.
Liquorice Root
Indo China
As well as the obvious
liquorice flavour, it adds
light wood notes and
overall sweetness.
Nutmeg
Indonesia, Asia and
America
Orris Root
Florence, Italy
The rhizome (roots) of
the Iris plant. Delicate,
fragrant and floral with
the scent of violets,
Orris root is also used
to bind flavours of other
botanicals together.
Adds a warming and
aromatic sweet spice.
/ /
G I N
34.
B R I G H T
B O T A N I C A L S
The perfect
GARNISHES
“ G A R N I S H E S
C A N
T O T A L L Y
T R A N S F O R M
T H E
H U M B L E
G I N
&
P R E M I U M
T O N I C ”
S P I R I T S
B R I G H T
The use of garnishes has
changed hugely in recent
years and we look towards
Barcelona where the
traditional ice and a slice is
transformed to a work of art
with the price tag to match.
J U N I P E R
Whatever garnish chosen is
ultimately down to personal
choice but garnishes can totally
transform the humble Gin &
Tonic to a beautiful looking
drink and enhance the aroma
and flavour of the gin.
• Lemon
• Lime
• Grapefruit
Garnishes can use an existing
botanical to enhance the
flavour: use a lemon twist
for citrus-led gins or a slice
of cucumber in Hendrick’s.
Alternatively, it can complement
the flavour of the botanicals,
garnishing a floral gin like
BLOOM with a strawberry.
• Lemon twist
• Mint
• Juniper berries
C I T R U S
F L O R A L
• Raspberries
• Strawberries
• Edible flowers
H E R B A C E O U S
•
•
•
•
Cucumber
Apple
Rosemary
Thyme
B O T A N I C A L S
35.
“The proper
union of gin
and vermouth
is a great and
sudden glory;
it is one of
the happiest
marriages on
earth, and
one of the
shortest lived.”
Bernard DeVoto
/ /
G I N
36.
B R I G H T
B O T A N I C A L S
Classic
SERVES
Dry Martini
The exact origin of the Martini is
unclear, with records of drinks with
similar ingredients in bartender
guides from the late 19th century.
The Prohibition really saw a rise in
popularity, along with the relative
ease of illegal gin manufacture.
With the end of Prohibition and
the availability of quality gin, the
drink became progressively dryer.
Ingredients
3 Gin
1/2 Dry Vermouth
“I exercise strong self
control. I never drink
anything stronger than gin
before breakfast”
Method
Stir ingredients in Boston glass
with ice and fine strain into a
chilled Martini glass, unless
requested to be shaken. If so,
then shake and fine strain.
W.C. Fields
Garnish
Lemon twist
P R E M I U M
S P I R I T S
B R I G H T
B O T A N I C A L S
Aviation
Tom Collins
Martinez
The original Aviation cocktail was
first published by Hugo R. Ensslin
in1916. It included Crème de
Violette, which gave the drink a
vibrant violet/blue colour, hence
its unusual name. However,
when Harry Craddock included
the cocktail in his Savoy Cocktail
book (1930) he excluded the
Crème de Violette.
The first written record of the
Tom Collins dates back to 1876
in Jerry Thomas’ second edition
of ‘The Bar Tenders Guide’,
however, there is some historical
disagreement as to whether it
was the Americans or British who
first established the drink.
Dating back to the late 1800’s
as a variation of a Manhattan
and widely believed to be the
forerunner of the Martini.
Ingredients
1 1/2 Gin
1/2 Maraschino liqueur
1/2 lemon juice
(dash Crème de Violette optional )
Method
Add all ingredients into cocktail
shaker filled with ice. Shake well
and strain into a cocktail glass.
Garnish
Cherry
Ingredients
2 Old Tom Gin
1 lemon juice
1/2 sugar syrup
Top soda water
Method
Shake first three ingredients with
ice and strain into an ice-filled
glass. Top with soda water.
Garnish
Lemon wedge
37.
Ingredients
1 1/2 Old Tom Gin or Genever
1 1/2 sweet red vermouth
1/8 orange curacao
2 dashes Angostura bitters
Method
Stir all ingredients with ice and
strain into a Martini glass. Garnish
with a lemon twist.
Garnish
Lemon twist
*Where appropriate, we have
suggested the style of gin
traditionally used to make
these cocktails, but each will
work with all styles of gin.
/ /
G I N
38.
B R I G H T
B O T A N I C A L S
Bramble
Gin Fix
Ramos Gin Fizz
Invented in 1984 by Dick Bradsell,
England’s cocktail connoisseur, at
Fred’s Club in Soho, London.
A classic cocktail, dating back to
the mid 19th century originally
made with Genever.
Ingredients
2 Gin
1 Fresh lemon juice
1/2 sugar syrup
1/4 Crème de Mure (drizzle)
Ingredients
2 Genever
1 lemon juice
1/2 sugar syrup
Created in New Orleans in 1888
by Henry C Ramos. This drink was
originally created using a line of
shaker boys who each shook the
drink for 30 seconds as it was said
to take 12 minutes to shake the
drink to perfection.
Method
Shake first three ingredients
with ice and strain into a glass
filled with crushed ice. Lace the
Mure over the drink to create a
‘bleeding’ effect in the glass.
Method
Add all ingredients into cocktail
shaker filled with ice. Shake well
and strain into cocktail glass filled
with crushed ice.
Garnish
Lemon & cherry
Garnish
Blackberry
Measures are multiples of 25ml
1 = 25 ml, 2 = 50ml, 3 = 75ml
1/2 = 12.5ml, 1/4 = 6.25ml, 1/3 = 8ml, 2/3 = 16ml
P R E M I U M
S P I R I T S
Ingredients
2 London Dry or Old Tom
1 double cream
1 sugar syrup
1/2 lemon juice
1/2 lime juice
1 egg white
3 dashes orange blossom water
1 drop vanilla extract
Method
Dry shake all ingredients without
ice for 10 seconds. Add ice and
continue to shake until you can no
longer hear the ice. Strain into a
collins glass and top with soda.
B R I G H T
B O T A N I C A L S
39.
Negroni
White Lady
Singapore Sling
While the drink’s origins are
unknown, the most widely
reported account is that it was
invented in Florence in 1919, at
Caffè Casoni, now called Caffè
Cavalli. Count Camillo Negroni
invented it by asking the bartender,
Fosco Scarselli, to strengthen his
favourite cocktail, the Americano,
by adding gin rather than the usual
soda water.
Created by Harry MacElhone in
1919 at Ciro’s Cub in London and
then refined in 1973 at his own
bar Harry’s New York Bar Paris.
Originally called the Gin Sling, this
was created in Singapore in the
Raffles Hotel, some time before
1915. Over time, the drink has
evolved, based on past bartenders’
memories and old notes found on
the original recipe.
Ingredients
2/3 Gin
2/3 Campari
2/3 sweet vermouth
Method
Pour all ingredients into an
ice-filled glass and stir.
Garnish
Orange peel
Ingredients
1 1/2 Gin
1/2 Triple Sec
1/2 lemon juice
1/4 sugar syrup
1 egg white
Method
Shake all ingredients with ice and
fine strain into a chilled glass.
Ingedients
1 Gin
1/2 Cherry Brandy
1/4 Benedictine
1/4 Triple Sec
1/2 Grenadine
4 pineapple juice
1 lemon juice
Dash Bitters
Method
Shake ingredients with ice and
strain into an ice-filled glass.
Garnish
Cherry
/ /
G I N
40.
B R I G H T
B O T A N I C A L S
Matthew Clark
DESIGN STUDIO
Once you have selected your range, our
team in the Design Studio can help you make
sure its beautifully showcased and clearly
advertised to your customers.
“ W E
C A N
B E S P O K E
F O R
Y O U R
C R E A T E
D E S I G N S
O U T L E T ”
We can create bespoke designs for your outlet, such
as menus and P.O.S. items. We also have an in-house
illustrator who can produce photorealistic illustrations
of, for instance, your special-house gin cocktail.
For more information about the Design Studio,
please contact your Account Manager.
P R E M I U M
S P I R I T S
B R I G H T
B O T A N I C A L S
41.
“Beloved, we join hands
here to pray for gin.
An aridity defiles us. Our
innards thirst for the juice
of juniper….”
Wallace Thurman,
(Infants of the Spring)
/ /
G I N
42.
B R I G H T
B O T A N I C A L S
Matthew Clark
PRODUCT INDEX
Super Premium Gin
• 00029361 - Aviation
6 x 70cl
42.0%
England
• 00021607 - Beefeater 24
6 x 70cl
45.0%
England
• 00025475 - Caorunn
6 x 70cl
41.8%
Scotland
• 00028118 - Death’s Door
6 x 70cl
47.0%
U.S.A.
• 00027837 - Gin Mare
6 x 70cl
42.7%
Spain
• 00022186 - Greenall’s BLOOM
6 x 70cl
40.0%
England
• 00028186 - Greenall’s BLOOM
96 x 5cl
40.0%
England
• 00015503 - Hendrick’s
6 x 70cl
41.4%
Scotland
• 00024262 - Hendrick’s
96 x 5cl
41.4%
Scotland
• 00028803 - Langley’s No.8
6 x 70cl
41.7%
England
• 00015506 - Miller’s Westbourne
6 x 70cl
45.2%
England
• 00026663 - No. 209
6 x 70cl
46.0%
England
• 00023997 - No. 3
6 x 70cl
46.0%
England
• 00028060 - Opihr
6 x 70cl
40.0%
England
• 00027153 - Plymouth
6 x 70cl
41.2%
England
• 00025011 - Sipsmiths London Dry
6 x 70cl
41.6%
England
• 00028865 - Sipsmith London Dry Mini
96 x 5cl
41.6%
England
• 00028866 - Sipsmith Sloe
6 x 50cl
29.0%
England
• 00015513 - Tanqueray, No. 10
12 x 1ltr
47.3%
England
• 00028609 - The Botanist
6 x 70cl
46.0%
Scotland
• 00022232 - Whitley Neill
6 x 70cl
42.0%
England
• 00025504 - Williams Chase Elegant 6 x 70cl
48.0%
England
P R E M I U M
S P I R I T S