Auchan Session - Kantar Retail iQ

Auchan Session
Opportunities and challenges for Auchan in Europe and beyond
October 23, 2012 | Paris, France
Dynamism, solidarity, freedom and progress best describe Auchan’s
corporate values according to Auchan’s Chairman Vianney Mulliez. The
company’s values are also very descriptive of its retail business: freedom
suggests a decentralized management; solidarity reflects the synergies
in the group’s retail, real estate and banking divisions and progress
is best reflected in their new growth engines such as drive stores and
e-commerce.
Schedule at a Glance:
Nevertheless, Auchan faces similar challenges to its European rivals,
with activities in stretched Eurozone markets, tough competition and
increasingly demanding shoppers: operating profits declined last year for
the first time since 2007.
Millennium Hotel Paris Opera ****
However, in 2011, Auchan grew its sales in Europe by 5%, while archrival Carrefour’s European sales declined by 1%. Auchan operates in 10
European countries, with growth being driven mainly by Russia, France,
Spain, Italy and Central & Eastern Europe. Although Auchan still ranks
behind Carrefour in terms of total sales in Europe, they can overtake
Carrefour in the next few years if this divergent growth trend continues.
Auchan’s position in Europe is backed by a good price perception, a more
extensive drive network and a strong positioning in its growing Central
European markets.
Tel. +33 (0) 14 949 1600
08:30 – 09:00 Registration & refreshments
09:00 – 16:30 Auchan Session
Logistics:
12 Boulevard Haussmann
75009 Paris
France
Web. www.millenniumhotels.com/
millenniumparis/
For More Information or to Register:
Call +44 207 031 0272
Email [email protected]
In this session Kantar Retail will:
Web kantarretailiq.eu/events/
eventscalendar.aspx
99Explore how Auchan is protecting its ‘hypermarket heritage’
Delegate cost EUR 1,450 (net of any
applicable VAT.)
Hypermarkets account for 80% of the Auchan Group revenue
99Review the importance of Central & Eastern Europe and Asia as a
part of Auchan’s future growth
These regions now account for a third of the Auchan Group revenue
99Assess how Auchan is developing its multi-channel strategy to drive
growth
“Drive” format, ecommerce and small stores (supermarket and
convenience)
©
© 2012
2012 Kantar
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Auchan Session
Opportunities and challenges for Auchan in Europe and beyond
October 23, 2012 | Paris, France
About Kantar Retail
Programme:
Protecting Auchan’s "hypermarket heritage"
Auchan has been rigorously protecting its hypermarket business from
competition – according to Auchan, more than 40% of annual investments are
dedicated to maintaining and upgrading its hypermarkets, particularly in the
Eurozone. Auchan is also focused on improving the core fundamentals of its
hypermarket proposition to shoppers, with a value image that consistently beats
Carrefour. However, Auchan is coming under more severe pressure from nimble
competitors such as Leclerc, Mercadona and Lidl in a number of key markets.
ƒƒ What is Auchan doing to protect its hypermarket share in Western & Central
Europe?
ƒƒ How do they continue to drive shopper loyalty and what does this mean for
suppliers?
The importance of Central & Eastern Europe and Asia as part of
Auchan’s future
The complexity of growing in international markets - in terms of the
sophistication of local competitors and of shopper demands – should not be
underestimated. On the back of this complexity and enhanced competition,
Auchan has had to change and expand its growth options in a variety of markets
and has embarked on acquisitions (e.g. Hungary), partnerships with public
companies (e.g. China) and joint ventures (e.g. India).
Kantar Retail (www.kantarretail.com) is
the world’s leading shopper and retail
insights and consulting business and is part
of the Kantar group of WPP. The company
works with leading branded manufacturers
and retailers to help them transform
the purchase behaviour of consumers,
shoppers and retailers through the use
of retail insights, consulting, analytics
and organizational development services.
Kantar Retail tracks and forecasts over 1000
retailers globally, has purchase data on
over 200m shoppers and among its marketleading reports are the annual PoweRanking
survey (USA and China), and Industry
Shopper Study Across Retailers. Kantar
Retail works with over 400 clients and has
20 offices in 15 markets around the globe.
ƒƒ What has been achieved by Auchan in the East in terms of store counts,
market share, positioning and leadership?
ƒƒ Where will Auchan be in the next 5 years?
Kantar Retail will provide you with new market entry contingency analysis for
Auchan, which should not be confused with speculation – as there are clear
opportunities for Auchan to make acquisitions in Eastern Europe.
Auchan’s multi-channel strategy
Auchan, the pioneer of the drive format, is leveraging this new shopping trend in
quite an impressive fashion. Although it might lag some French rivals in terms of
drive store numbers, its innovative drive concept strategy and impressive online
offer has meant that Auchan has been one of the leaders in creating a multichannel agenda. With news that Auchan will be rolling the drive model out across
Europe and introducing it in Asia, the channel is clearly only going to get more
important for Auchan and its suppliers.
Auchan is also active in the pure e-commerce channel, leading the way in
Eastern Europe, well ahead of its hypermarket competitors. The Auchan division
responsible for innovative retail formats will continue to be an important growth
driver for Auchan, as markets become more competitive and concentrated.
Additionally, Auchan is also committed to small formats (supermarket and
convenience stores), exploiting favourable trends in proximity retailing to tap into
new shopper preferences and lessening its reliance on hypermarkets. What does
the multi-channel future for Auchan mean for you?
© 2012 Kantar Retail
Session fee includes continental breakfast and lunch
each day and hard copies of relevant Kantar Retail
training outlines. Cancellations received in writing 10
days before the program will qualify for a credit on a
future Kantar Retail program. Substitutions must be
communicated and are allowed at any time. Kantar
Retail is unable to issue refunds for cancellations.
If, due to travel restrictions, security issues or other
business reasons, Kantar Retail determines that it
is not preferable to deliver its traditional classroom
programs (such as Workshops and Forums), Kantar
Retail reserves the right to substitute comparable,
alternative learning systems (such as interactive
Webcasts) in their place. Content Speakers and
topics subject to change. Kantar Retail specifically
disclaims any liability for the editorial content of the
presentations made by non-Kantar Retail speakers,
which wholly originates with the speakers. The
analysis and conclusions presented by Kantar Retail
represent the opinions of the company. The views
expressed do not necessarily reflect those of the
retailers under discussion, nor are they endorsed or
otherwise supported by the management of those
retailers. Sessions may be taped by Kantar Retail for
internal training purposes.
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