the soda fountain - Blogging For Books

Publicity Contact: Erin Welke • 510-285-2948 • [email protected]
ON SALE MAY 6TH
THE SODA
FOUNTAIN
FLOATS, SUNDAES,
EGG CREAMS & MORE
FLAVORS AND TRADITIONS OF AN AMERICAN
ORIGINAL
Gia Giasullo and Peter Freeman
Brooklyn Farmacy & Soda Fountain
A collection of 70 fun, mouth-watering recipes celebrating the history and stories of the classic
American soda fountain from one of the most-celebrated revival soda fountains in the country,
Brooklyn Farmacy.
Today's soda fountain revival – not only in Brooklyn, but in cities like Philadelphia and San Francisco – is
remaking this quaint institution into a stylish and compelling food trend. Recreating bygone treats like sodas,
egg creams, and floats with local, seasonal, and artisanal ingredients, The Brooklyn Farmacy demonstrates
expert combinations of delectable ice cream confections with natural sodas, syrups, tinctures, and
phosphates.
The recipes are both splendidly nostalgic (The Purple Cow, Cherry Lime Rickey, Manhatten Egg Cream) and
charmingly innovative (The Sundae of Broken Dreams, “Berry Shortcake Sunday aka the Mother of All
Sundaes,” Seven-Layer Apple Parfait Shake). Featuring abundant photography of the recipes and Brooklyn
Farmacy's gorgeously restored interior, plus vintage illustrations and ads, this mouthwatering book proves
that the soda fountain is a culinary and cultural institution worth championing.
The Soda Fountain explores the history of the American soda fountain – its roots in the pharmacy, its rise
during Prohibition and beyond, its decline as the "soda giants" grew, and its recent booming renaissance.
Pairing this with masterful recipes and heartwarming sentiment, the book stands to become as rooted in
American nostalgia as the soda fountain institution itself.
"Odds are, your kid hasn't heard of an egg cream. Peter Freeman and Gia Giasullo, the city's foremost champions
of old-school dessert, are out to change that. Their exceedingly kid-friendly soda fountain lets moms and dads
(and grandmas and grandpas) share with their progeny the Proustian thrill of their childhood desserts."
–New York Magazine, "Best Weekend Treat," Best of New York issue
Siblings Gia Giasullo and Peter Freeman are the cofounders and proprietors of Brooklyn Farmacy. Peter has
appeared on numerous television shows including The Chew and Master Chef as well as networks such as the
Food Network and the Cooking Channel.
Family owned Brooklyn Farmacy & Soda Fountain is located in Brooklyn, NY in a 1920s restored pharmacy
and has played a pivotal role in American soda fountain revival. Its renovation was featured on The Discovery
Channel in a construction renovation series. It has also been featured in the New York Times, Imbibe, New
York Magazine, The Huffington Post, Time Out New York, and more.
The Soda Fountain
Floats, Sundaes, Egg Creams and More
By Gia Giasullo, Peter Freeman, and Brooklyn Farmacy & Soda Fountain
7/16
$19.99 hardcover ● 224 pages ●7
x 9 inches ● 70 full-color photographs
ISBN 978-1-60774-484-9 ● On sale May 6, 2014