get involved as a sponsorship

TOP DRAGSTER BACKGROUND
• Speeds of top dragsters can exceed 200mph, traveling the length of
4 or 5 football fields in less than 6 seconds!
• ¼ mile times vary within the low to high six-second range
• Tracks are quarter-mile or eight-mile strips (depends upon series)
• Dragsters can produce nearly 2,000 horsepower, 15 times greater
than the average street car
MoBoyz facts:
Fastest MPH = 195
Quickest ET = 6.79
2012 Partnership Marketing Proposal
FAN BASE
61% are between ages of 18-34
30% are between the ages of 35-54
66% male / 34% female (and growing)
37% white collar, 51% blue collar,12%
sales/clerical
• 73% of fans enjoy Motorsports drag racing,
these are the most brand loyal fans
Making conscious decisions to
purchase products or services
through sponsorship of a
professional team or sanctioning
body
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2012 Partnership Marketing Proposal
TEAM RUNDOWN
• MoBoyz has over 15 years of successful racing
experience
• Received numerous awards on various tracks
throughout the GTA and North America
Driver: Jeff Moser
• Aspiration: Top Fuel Driver
• Favourite track raced: Memphis
• At AC Delco Nationals Jeff and his team won Best
Appearing Sportsman Crew, picture was featured
in awards section of IHRA Magazine
• Crew: Jake Moore Crew Chief, Wayne & Dianne
Moser Co-Owners, Melanie Moser, Amy Moore,
Jackson Moser and Hunter Moser
2012 Partnership Marketing Proposal
DRIVER HISTORY & CHAMPIONSHIPS
• 1999 - Top 5 Season Finisher in Asphalt Sled
and Bike Racing Grand Bend Motorplex
• 2002- Qualified for Division 3 World Brackets
Finals in Norwalk, Ohio
• 2003- Placed first at Stratford Spectacular,
event draws over 50,000 spectators.
• 2005- Mopar Canadian Nationals Top ET (+
50,000 fans at event)
• 2007- Summit Super Series First place overall
Box Class & nominated for best engineered and
best appearing Open Body Car at Bracket Finals
• 2011- Stratford Spectacular Quick 32 Race
Winner
– Hot August Drags Quick 32 Runner-up
– 3rd Overall in Quick 32 Series
– Quick 32 Sportsman Series Achievement
Award
2012 Partnership Marketing Proposal
CAR PROFILE
Car Builder: Phantom Race Cars Florida
Car Type: 240' Rear Engine Dragster
Chassis: Phantom Rear Swing arm Chassis
Engine: 632 CI Shafiroff with Speedtech
Nitrous System
Painted By: JNJ Custom Paint Florida
Best Racing Moment:
Winning an Ironman at
the Mopar Canadian
Nationals in Grand Bend
2012 Partnership Marketing Proposal
2012 CAR
ENHANCEMENTS
Testing and Tuning:
In Florida 2012 with Scott Shafiroff and Vinnie Biddano
Upgrading Transmission:
Stepping up torque converter
Re-gear the car:
To run up to 1735 hp
GOAL for 2012: To run 6.5 sec. consistently
2012 Partnership Marketing Proposal
2011 MOBOYZ ARE BACK!
• New Car, New Look, and More Awards to add to the collection
• MoBoyz Apparel causing a frenzy with the fans
• The Last Race Weekend of the Year was…Spectacular!
– Race 4: won finals from the Stratford Spectacular
– Race 5: runner-up
– Race 6: semi-final finish
– Social media is buzzing about MoBoyz (check out Facebook
and You Tube) Coming soon…
• Plus…Special appearances at community events….
2012 Partnership Marketing Proposal
2011 MOBOYZ MADE NEWS – ON AND
OFF THE TRACK
St.Mary’s Hospital Fundraiser at The Revolution
MoBoyz was there to help raise funds
for a worthy cause
Race MoBoyz at the tree!
Quickest Response got $1,000 donated to St. Mary’s
Hospital
2012 Partnership Marketing Proposal
MOBOYZ SUPPORTS ITS SPONSORS AT
EVENTS!
th
Stemmlers celebrates their 25 Anniversary in
2011
2012 Partnership Marketing Proposal
Community Events That MoBoyz has participated in:
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Manex Show at Revolution Night Club in support of St. Mary’s hospital
Stemmler Meat and Cheese Grand Opening
Stemmler Meat and Cheese 25th anniversary
Mighty Machines Showcase for charity at Bingeman’s in Kitchener
Highwaymen Graffiti Car Show for Children’s Wish in Waterloo
Bast Tire and Auto 30th Anniversary Event with proceeds supporting local charities
St. Agatha Strawberry Fest Car show
Petersburg Optimist Club Breakfast in the park car show and fundraiser
St. Clements Autorama Fundraiser
Street Impressions Annual Canada Day car show to support Cystinosis Awareness
Elmira Vehicle Maintenance Day at Foodland plaza
St. Agatha Christmas Parade
St. Clements Christmas Parade
Elmira Christmas Parade
Potential Show/Event Appearances (pending spring testing schedule in the US):
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Megaspeed Car Show International Centre Toronto
CSCS Car shows at Toronto Motorsports Park Cayuga (huge events draw young auto enthusiasts)
Speed and Custom Car Show Western Fair Grounds London
K/W Christmas Parade
K/W Oktoberfest Parade
2012
2012
Partnership
Partnership
Marketing
Marketing
Proposal
Proposal
OUR PROUD SPONSORS
Bast Tire is an ATI participant
Stemmler is a 6 year sponsor
EAS is a parts sponsor
SPONSORSHIP OPPORTUNITIES
• Decaling
• Access pass to pit areas
• VIP Custom Events
• Car/hauler full wrap and
coverage
• Logo appears on all team
assets: car/hauler, shirts
• Marketing materials, Social
Media
• Event and store appearances
2012 Partnership Marketing Proposal
BIG BRAND EXPOSURE
SUGGESTED STRATEGIES FOR SPONSORSHIP
• Platinum, Gold and Silver Sponsorship Opportunities
• Brand logo appears on all team assets including race car, hauler, golf
cart, team shirts, MoBoyz apparel, website, promotional materials,
social media
• All access pass to pit areas to meet the teams and interact with
consumers, sponsors and racers
Sponsorship levels…
Platinum : $50,000+ includes: car/hauler wrap and full coverage, team
uniforms, marketing materials, 5 corporate appearances
Gold : $20,000+ includes: decaling, marketing materials, corporate
appearances
Silver : $5,000+ includes: decaling, marketing materials
2012 Partnership Marketing Proposal
PARTNERSHIP BENEFITS
• Track side VIP allows you top entertainment in a unique, personal,
and interactive setting.
• Custom VIP events in the MoBoyz race pit
• Strengthen and grow business to business relationships through
hospitality and networking with other sponsors
• Increase consumer and business brand awareness and sales
through corporate branding on team assets (car, trailer, golf carts,
apparel, hero cards, website, social media)
• Special appearances of the team and cars at corporate events and
support charitable causes
• Race themed promotions for your brand
2012 Partnership Marketing Proposal
PARTNERSHIP BENEFITS
• We invite The Chym Group to negotiate with MoBoyz to create a
“WIN WIN”... now and into the future
• NOW possibilities:
– Buy into MoBoyz and The Chym Group partnership
– Multi-year relationship
– FUTURE possibilities:
– Multi Car Team Partnering to Maximize a WINNING EDGE in South of the
Border Competitions
2012 Partnership Marketing Proposal
2012 PMRA & QUICK 32 RACING
SCHEDULE
• May 18-20 Victoria Day Weekend Toronto
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Plus…
Extreme 32 Races
Top Dragster Events
National Events
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Motorsports Park - Cayuga, Ontario
June 8-9 US 131 Motorsports Park – Martin,
Michigan
June 22-24 Canadian Nitro Nationals, Toronto
Motorsports Park - Cayuga, Ontario
August 3-5 Community Weekend, Toronto
Motorsports Park – Cayuga, Ontario
August 10-12 Ideal Supply & NAPA Auto Parts
presents the Stratford Spectacular Hot August
Nationals Grand Bend Motorplex - Grand Bend,
Ontario
August 31-Sept. 2 Thunder by the Beach
Weekend, Grand Bend Motorplex – Grand Bend,
Ontario
Plus...“Big Dollar Races” in the U.S.
2012 Partnership Marketing Proposal
BE A PART OF THE
ACTION!
Join a winning team in 2012 and boost your
brand to new levels!