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BUZZ ON BIZ MEANS BUSINESS
Our mission is to be the #1 source of business news in the CSRA, provide unique insights
that businesses need to thrive, and to offer marketing solutions to help companies grow.
Business News
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BU Z Z O N B I Z MONTH LY
B2B M AR K E T IN G
Every month, we offer a fresh look at business in the CSRA.
We provide business news and features, information about
new and closing businesses and advice from local experts to
help you do business better.
BROADCAST
PRINT + DIGITAL
News 12 Business Minute
Buzz on Biz Newspaper
Weekdays at 6:25 a.m.
V IE W E R S H IP : 20,000+
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T IM E:
W H AT ’ S I N S I D E
DECEMBER 2014 • THE CSRA’S ONLY MONTHLY BUSINESS MAGAZINE
Project Jackson lawsuits at an end?....................... 2
Buzz Bits ........................................................................8,9
Businessperson of the Month ................................13
Jamail Larkins flies high in aviation .....................15
Converting more sales from your website ........21
Casino Night to raise funds for SafeHomes ......30
Are electric vehicles the wave of the future?
One CSRA business
thinks so, is installing
27 charging
stations
INSIDE
H
W AT ’ S
5 • THE CSR
JANUARY 201
A’S ONLY MON
S
THLY BUSINES
Place
Parknt sol
utions
Differe
downtown
offered for
emma but
parking dil
ething
–
all agree som
ne
has to be do
MAGAZINE
.................. 2
..............
By
Stephen
Delaney
Hale
a facelift
getting
..8,9
Partridge Inn Will electric
............................
engines what gas............................cars do to gas-powered
..............
Buzz Bits ..............
powered cars once
did
to the........12
horse and buggy?
..............
minimize taxesbusinessman
.........14
thinks there is a strong chance
Plan now to One Aiken
earns high honor
Chamberof
electricwn
vehicles
......26 in popularity and has
..............growing
Columbia Co.of the useto
downto
plans
to build free charging
stations
unique
.28 around the CSRA. Nor..............
Metro Market
d ..............
mploye
man
Dunagan,
owner
of Dumpster Depot has committed
undere
Many vets still
to establishing 27 free charging stations around Richmond,
Columbia and Aiken counties by the end of 2015.
He believes that is one step in putting more electric vehicles on the road.
“Electric cars and charging them are a chicken or the egg
thing,” Dunagan said. “People are reticent to buy electric
cars or hybrid electric vehicles because there are not enough
charging stations for you to get around very far. And there
aren’t enough charging stations because there aren’t enough
electric vehicles because people have Range Anxiety, the
fear they won’t get there.”
Fully electric vehicles still make up less than 1 percent of
all new vehicles sold, but the number of new sales doubles
in 2013 and increased another 35 percent in the first half
of 2014. Hybrid vehicles, which run on electric but have
backup gas engines, comprise about 3 percent of new sales.
One of the biggest concerns with electric vehicles is what
Dunagan called Range Anxiety. Although it varies with the
car model and the type of driving conditions, an electric
car typically has a range of less than 100 miles on a single
charge. A few manufacturers make models that exceed 100
miles, and Tesla has a model that can go more than 200
miles in ideal conditions.
That’s why many electric vehicles are generally used only
for local driving. Dunagan’s plan will help eliminate Range
Anxiety, at least on a local level.
Dumpster Depot, a waste hauling and recycling company,
has developed partnerships with several of the companies
it already does business with. Under his plan, the business
supplies a couple of parking spaces
and pays
tes the electric bill.
advoca
an, Editor
on Broad Street
By Gary Kauffm of Vintage Ooollee g meter, vintage
At the back bona fide Augusta parkin people had to
a
to the days when Broad Street.
you can find
harkening back
to park along
n in
about 1940,
change in order
parking situatio g
have some loose in the 1970s, but the
about bringin
That era ended has some people talking
a bad
area
about what
filled. She
the downtown a lot of people talking
that is often
And
a parking space
them back.
sides of the
,”
e Ooollee, in
(Ellis Street)
voices on both ss owners,
her store, Vintag by Gary Kauffman
idea that is.
dark back there
in a front of
are passionate
. Photo
ions, 960 Broad
6 p.m. so it’s
downtown busineg problem, Ooollee Bricker stands
While there
parking meters
Nan’s Collect
“We close at
debate among
a parkin
ement but not
uez, owner of
both sides
parking meter agree on is that there is
ers.
parking manag
said Nan Rodrig to take the chance.”
ad his
g spaces when
custom
ed, saying he
le spaces for
surveyed 13
one thing they
lucky
are 100 parkin
want
enough availab any morning and you’re son, Broad Street there median are combined. She employees St. “I don’t thinks the danger is overrat hours of the night
namely, not
son
that
the
almost
Hutchi
and
Hutchi
here
lightfor years at all
and found
apartof of the street
block,” said David
“Come down
parked on Ellis he does agree that better more
sses on the block
Residents of
g space on our Broad St.. “You get a lot
h wife have
age
of the 18 busine spaces during the day.
issue. But
encour
althoug
an
off
936
g
to find a parkin
,
der,
had
would
ay
runnin
remain
of the
and never
Book Tavern
some of the
You talk about customers take up 59
streets off Broadw
owner of The
block take up
but
ing along the
around the block.
runs off
ments in the a hard count on that.
there.
for two or
ss owners vary, ve
people circling parking meters, nothing
of my shop
people to park offered by the busine
definiti
she didn’t have
t park in front
parking space.”
customers with
to develop a
ss owner’s
The solutions
able to find a
of Augusta has
“I’ve had a residen
in most busine
who park
but
like not being
that the city
rather than later.
part of the villain – not for any action, g. three days,” she said. rily fault the employees
g all agree
ement plan sooner
Playing the
ment
necessa
other than parkin
parking manag the proposed solutions:
the city govern te lack of action and plannin
She doesn’t
stirred the
alternatives
accounts is
about
spoon that has l meetings
are a few of
e there are few
feel is a comple the city commissioned
that Here
– This is the
there becaus
Severa
for what they
at 100 perbehind the stores. g on Ellis and Jones is
a 2005 study
Parking Meters parking woes of late.
streets
parked
cited
the
son
on
streets
parkin
of
the
Hutchi
with
g.”
ring pot
that found
page 2
t in off-peak.
“But the problem “They need better lightin when dark- simme
downtown parking
and 80 percen
See PARKING,
year
even worse
she said.
at peak times
this time of
it’s not safe,”
g problem, it’s
and head
cent capacity
lar concern at
we had a parkin
ees clock out
It is of particu
“If a decade ago
Broad
time many employ
son said.
e Ooollee, 1121 n sur- ness falls by the
now,” Hutchi
, owner of Vintag
g situatio
cars.
Ooollee Bricker own study of the parkin 1100 block of to their
her
that in the
St., conducted
store. She found
rounding her
W H AT ’ S
JAN. 15-FEB.
18, 2015 • THE
Sneak Atta
CSRA’S MON
ck
Right now,
as you’re read
ing
this, someone
could be brea
into your com
king
pany and stea
you blind. But
ling
all the lock
razor wire
in the world s and
won’t
stop this thie
f.
through you He’s coming in
r
com
Haley Hughes charges her car’s battery at one of the charging stations
Dumpster Depot has installed
in the
pute
r.area. Photo
By Gary
Kauffman
by Stephen Delany Hale
THLY BUSINES
S
MAGAZINE
Mark Bagget
t
laptop screen. sits on his back porch in
Evans, his eye
On display is
on his
a world map.
from China
toward the United
Glowin
displaying some
States, as if the g lines shoot
missile attacks
web site
In fact,
.
Haley Hughes loves her Chevy Volt.
and has
not had
trouble forgetting
to plug it in comingwas
it isany
display
ing attacks.
launch
Butbefore
– they’re
The former News Editor of the Aiken Standard who is home,
a es
slight
fear shecompu
admits
she had
buying the
these aren’t
missile
compu
ter hackers
tersChevrolet.
now in communications and marketing at Georgia Regents 2012 model
in an attemp
trying to infiltra
t to
While
inform
it all sounds
University, bought her electric-gas hybrid car almost three
“In
my commute
of about extract
25 miles
through
traffic fromte
ation.
high
that
tech
and not the
affect theI Mom-a
months ago and she has become a zealot for electric vehi- Aikenwill
to Augusta
use about three-fourths
of the
charge on
kind
of thing
nd-Pop shop
saidbattery,
everyo
cles.
the
” ne
sheisestimated.
She figures on
she averinthe
the road
vulnerable.
CSRA,
Baggett
“Some
“Just plug it in overnight at home and it is all charged and ages
aboutpeople
50 miles
on agone
charge.
have
far asistodepleted,
with dataonce
ready for me to drive to work in the morning,” Hughes said. ganizat
Whenion
traveling,
the so
battery
at any
say that or
worth
every
already
or,” he
has been
Hughes has a standard 120-Watt outlet in her carport time
the
driver
car switches
over to the gasosaid.cares to, thestealing
every organiz “I don’t know if that’s 100 compromised
ation can be
compromised. percent true, but
of the hacker
.”
It’s up to the
will well. Memb
Baggett knows
quite
ers of
well how hacker
sence, he is one.
arrested in Augustan organized cybercrime
s work since,
group have been
in esBaggett is a
There are three a.
technical advisor
basic types
fense for the
to the Depart
targeted and
of hackers –
Sans Institu
foreign
ment of Deopportunistic
te, but he is
tester – compa
The opportunistic governments.
,
also
nies
a penetration
have him break
systems to check
hacker
tacks, about
into their compu
their vulnera
70 percent. Theses make up the majority
cybercrimina
ter to break
bility and to
of atpeople look
l could cause.
into and steal
assess the loss
for any compu
what data
On the laptop
a burglar looking
ter
screen, the flashin
for the unlock they can – equivalent to
now become
ings.
g
lines
a
ed
a solid line as
brick-and-mo
from China
the number
up. There are
rtar build“They
of cyberattacks have
also
a few from other attacks from within the
picks it’ll open,”have a ‘key,’ it’s just a matter
United States
Brazil and even countries, such as Mexico
and scan all Baggett said of the opport of finding the doors
the compu
unistic hacker
the biggest target Sweden. The United States , Russia, France,
s. “They
They most oftenters, and it works on thousa
is far and away
for
nds
steal financi
Although giant these attacks.
bank numbe
al data – credit of them.”
corporations
rs,
made headlin
card and
like Sony
many cases they pin numbers, mothers’
es
maiden names.
don’t use this
said local businewhen their security was and Target have others.
In
data themse
Baggett, using
breach
sses have been
lves, but sell
Google, pulled
victims of theseed, Baggett
it to
up a website
attacks as
offering
See CYBERCRIME
, page 2
INSIDE
Augusta tops
in employment
growth ..............
Chef Belinda
.... 2
adds spice to
life ............................
Buzz Bits ..............
..... 6
............................
............................
Businessperso
.8,.9
n of the Month
: Jay Waldro
The Internet
n ......12
is growing more
dangerous..........16
New Year is
the time to
update websit
es...........20
An electric love affair
Buzz on Biz
Career
Expo set for
Feb. 12
Employers are
hiring
“The Buzz on Biz monthly publication
has been instrumental in establishing our
presence in Augusta, and has helped us to
position ourselves as the local experts on
business brokerage, franchise consulting
and franchise development. I’m often told
by both buyers and sellers that they first
learned of our services and business listings
in Buzz on Biz, and the paper has given us
the opportunity to serve the local business
community by offering educational material
on the business buying and selling process.
We wouldn’t be where we are now
without the Buzz.”
KIM ROMANER
Co-Owner, Transworld Business Advisors
P UB LIC AT IO N D ATE :
3rd Thursday of each month
12,000 copies per month plus web,
Facebook, and e-newsletter
C IR C ULAT IO N:
Starting at $175 with options for special sections
and delivered inserts
R AT E S :
WGAC Radio Business Minute
Weekdays at 6:45 and 8:45 a.m.
10,000+
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T IM E:
LIS T E NE R S H IP :
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F R E Q UE NC Y :
Daily website and weekly e-letter
8,000+ monthly page views and
10,000+ monthly e-blasts (2,500 wk)
C IR C ULAT IO N:
WRDW Radio Show
Weekdays from 12-1 p.m.
1,000+
S P O NS O R S H IP : Starting at $5 per minute for spots
or sponsored segments
T IM E:
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LIS T E NE R S H IP :
Starting at $195 month—includes ads on BOTH
BUSIN E SS E V E N T S: Buzz on Biz Career Expo
To be the best, you have to hire the best. Founded in 2014, the Buzz
on Biz Career Expo has already established itself as the premier
job fair in the region. We work with the local community to bring
together the brightest talent and best companies!
“The Buzz on Biz Career Expo is by far the best job fair to find your skilled
candidates and hard-to-find people. This isn’t your average expo—it’s where
the best companies can really shake hands with the best applicants.”
ISAAC KELLY
Business Development / Safety Coordinator, Augusta Staffing Associates
D AILY TV S EG MENT
NEWS
Buzz on Biz founder Neil Gordon started the first TV
business segment in 2005 on News 12 as a twicea-week update. The segment now airs weekday
mornings at 6:25 a.m. and gives viewers a snippet of
what’s going on in the business world. It can also be
seen on This Morning Page of www.wrdw.com and
the front page of www.buzzon.biz
C R E AT IV E SE RV IC E S
D AILY RA D IO B U SINE SS
MINU TE + HOUR L ONG SHOW
DAILY WE BSIT E +
WE E K LY E -NE WSLE T T E R
National award-winning host John Patrick produces
a daily business minute at 6:45 and 8:45 a.m. on
WGAC as a way to keep you up to date while
commuting to the office.
Get Your Buzz Daily! On a daily basis, visit
www.buzzon.biz so you are up to date on
business news plus listen to podcasts of Radio
and TV segments.
From 12-1 p.m., John interviews entrepreneurs,
successful CEOs, new business owners and topical
business leaders. He also fills you in on the news of
the day. The show airs each business day on WRDW
1630 AM and at www.wrdwam.com
If you prefer news in your inbox, sign up for
our Buzz EXCLUSIVE e-mail blast which is
electronically delivered at no charge at the
beginning of each week. Simply log onto
www.buzzon.biz and sign up.
We align with your business to understand
your goals, then pair the appropriate creative
solutions to maximize these opportunities.
Portfolio materials provided upon request.
We offer:
• Video and Audio Production—for use on local broadcasts
and for social media channels including web
• Direct Mail—design, printing, lists, and bundling for
the Post Office—partnering with other “marriage mailers”
“We’d Love To
MeeT You”!
Hi, we’re Becky and Larry Griffith,
the new owners of Buffalo
Brakes. We’ve moved to Evans
and promise you the same
honesty you received in Martinez
PLUS full automotive service.
Please review our new services
and redeem the coupons on the
reverse side for 2 free services!
• Digital—includes design of website, ads, and management
of social media channels and search re-targeting
4448 Washington Road, in Evans
(next to Shane’s BBQ and across
from Wal-Mart)
• Brake Repair
• Auto Repair & Service
• Automobile A/C
• Front End Alignment
Buffalo Brakes
4448 Washington Road
Evans, GA 30809
• Coolant Services
• Tire Sales & Service
• Oil Changes
• Tire Rotations
FRee A/C
CHeCK-uP
$24.95 VALUE
Brakes Customer.
Must be former Buffalo
Expires 8-31-14
Cannot Be Combined.
FRee BRAKe
INSPeCTIoN
• Public Relations—grand openings/ribbon cuts,
news releases and speaking engagements
VALUED at $14.95 to
(Depending on vehicle
$59.95
type)
4448 Washington Road,
(next to Shane’s BBQ
• Brake Repair
• Auto Repair & Service
• Automobile A/C
• Front End Alignment
• Coolant Services
• Tire Sales & Service
• Oil Changes
• Tire Rotations
in Evans
and across from Wal-Mart)
706.868.1770 6:00pm
Monday-Saturday 8:00am
Sunday CLOSED
-
Our Technicians Are
“Working with Neil and
Buzz on Biz to produce two TV
commercials was a wise choice
for EDTS. They aligned closely
with our vision, and executed
with meticulous detail. I would
highly recommend them to
anyone in the CSRA.”
CHARLES K. JOHNSON
Chief Executive Officer, EDTS
President/Sales Manager
Sales/Circulation
Editor in Chief
N EIL GORD O N
J AN I N E G A R R O PY
G A R Y K A UF F M AN
[email protected]
706.589.6727
[email protected]
803.480.2800
[email protected]
803.341.5830
LLC
www.buzzon.biz
We help CSRA businesses grow.
“We’ve had a long relationship with Buzz on Biz. Why? Because it helps our business! The responsibility and privilege of
being a regular contributor keeps us sharp; it forces us to focus on what topics about which our clients want to learn more.
There have been numerous times in our sales process that prospects have shared the value they get from our Buzz on Biz
print articles and radio show interviews. We’ve been able to re-purpose our podcasts within our website and have been
able to share published articles with our clients who may be struggling with a particular web-based business challenge.
We are fortunate to be able to partner with the Buzz on Biz team and see a tremendous value for our investment.”
J E F F A S S E L I N—Director of Sales and Marketing, Powerserve