Untitled - Luxury Real Estate Auctions

256.
543.
1654 |i
nf
o@al
ber
t
bur
ney
.
com |475Pr
ovi
denceMai
n,Sui
t
e402 |Hunt
svi
l
l
e,AL35806
About
Albert Burney
Simply a better approach to Real Estate Auctions
“The main goal of Albert Burney is to ensure our client’s property receives the utmost exposure, resulting in the
greatest response on auction day.” Warren A. Ward, President of Albert Burney, Inc.
A pioneer in the industry after setting up shop in 2001, Albert Burney remains a leader in auctioning luxury real estate,
large land tracts, and unique properties. From beach resorts in the Caribbean and ranches in Wyoming, to Californian
vineyards and golf courses in Virginia, we have successfully sold hundreds of millions of dollars of luxury property in
more than 40 states and 8 countries. Our innovative marketing approach and commitment to providing the individual
attention that each property deserves sets us apart from the competition.
Fast. Targeted. Aggressive.
In today’s marketplace, it’s refreshing to know there is a viable alternative to lengthy traditional listings. Albert Burney
tailors a targeted, aggressive marketing campaign designed to reach a maximum audience of qualified bidders. The
sales cycle is a mere 90 days from signing to closing, with an auction scheduled 60 days from an executed sales
contract. This expedited process reduces your monthly carrying costs and maintenance on the property.
More than just an auction firm, Albert Burney also has an in-house advertising agency, Exposure Ink, with seasoned
advertising and marketing professionals who know the real estate industry and are able to maximize return on
investment of advertising dollars.
WEB & Banners
Social Media
Brochures
About
Auction Monitoring System: “AUCMON”
Where Technology Meets Tradition
You will be involved every step of the way with our custom-built AUCMON™ Software. It is a highly specialized contact
management system developed to manage the marketing campaign and the multi-step buyer process, while enabling
sellers to track and review campaign progress.
With your exclusive “Seller’s Login” tab, you’ll enjoy access to the number of prospects added every day and to each
advertising medium in which your property is promoted. You will also see how much interest is generated from that
medium to assure maximum return on investment for your marketing dollars.
Educating the Buyer
The primary focus of all marketing, advertising, and promotional efforts are to ensure that we assemble the largest group
of informed, qualified bidders for your property on auction day. We employ an integrated 9-step process for monitoring
and contacting each and every individual that has expressed an interest in your property.
From the initial contact point through auction day, our proprietary and systematic approach allows our staff to maintain
and cultivate a relationship with each prospective bidder. The process includes personal phone contact, emails, direct
mail, and social media. From initial contact from our Auction Information Department, the 9-step process ensures that
each potential buyer is provided all available information on the auction property. The steps continue through an
arranged property tour by our Showing Staff, a determination of serious interest, a proof of certified funds and finally the
presence of informed, qualified bidders on auction day. This process is monitored daily by both the Project Manager
and President of Albert Burney. This allows the Albert Burney staff to fully communicate with Sellers on a measurable
response to the marketing campaign.
Our clients can also monitor the progress of our contact program in real time through our revolutionary Seller’s area
within our website, albertburney.com.
Aucmon
Testimonials
Albert Burney has worked from coast to coast in the United States, in Canada, Mexico, and the Caribbean.
See what other Albert Burney customers are saying:
“Often times owners of a particular project, for one reason or another, will make the strategic decision to sell. While the
real estate component should enhance the market of potential purchasers, the specific geographic location could have
played a role in limiting candidates. This is where Albert Burney’s experience, marketing, and contacts proved
invaluable. Whether it was the professionally designed marketing material, internet site presence, or direct
communication with potential purchasers, you and your firm did an outstanding job while protecting our interest during
the process. I would like to thank the entire Albert Burney team for the professional manner the auction was handled
and I would not hesitate to recommend your firm to potential clients.”
W.A. (Bill) Loving, Jr. EVP & CEO
"We selected Albert Burney to auction our properties because they were enthusiastic, excited, and energetic and open
to new ideas. We wanted a buzz about our sales and Albert Burney delivered: P.R. articles appeared in the Wall Street
Journal, The New York Times, Forbes and the San Francisco Chronicle. They arranged interviews on network television
and created beautifully photographed, informative and enticing brochures for mailings, hand-outs and on the internet.
Their graphics expert even designed a custom logo for our ranch property to be used on wine glasses at our auction
celebration party. It’s obvious the entire Albert Burney team loves what they do—as a result, there’s an electric ‘can do’
attitude that flows through the whole crew.
Can do enthusiasm, energy, excitement, ideas, action – that’s what Albert Burney delivers. That’s why we chose them
as our auction company.”
Rebekah and Dean Witter, III
“Albert Burney has conducted four auctions for our company in three different states. Their staff did an outstanding job
with each sale. They are small enough to work very closely with the seller and tailor the sale to the seller’s needs; big
enough to really bring in the crowds and qualified bidders for a sale.”
Bob Utter, Seller - Chevron Mining
"The partners of The Lofts @ Chastain, LLC interviewed several quality auction companies and chose the highly
recommended Albert Burney, Inc. The Intense marketing campaign for The View @ Chastain prior to the auction was
most impressive. The degree of personal attention to details and quick response time shown by each of Albert Burney’s
team members to us and our partners was extraordinary. In many cases, Albert Burney stepped forward to assist and
always did the ethically correct thing. I can’t stress enough my appreciation for the honesty and integrity with which we
were treated and for the positive results achieved."
Vivian DuBose - Noble Properties, Inc.
Auction results
type
SOLD
PRICE
Sage Ridge Ranch, Carmel Valley, California
$1,400,000
Missouri's Old World Estate, Columbia, Missouri
$1,760,000
Waterview Tudor, Stamford, Connecticut
Caribbean Waterfront Estate, Pumpkin Bluff, North Caicos
$1,870,000
The View @ Chastain, Atlanta, Georgia
Lazy Bear Ranch, Ridgway, Colorado
$7,775,000
$3,000,000
Bocage Plantation, Darrow, Louisiana
$2,856,000
Rainbow’s End Ranch, Eugene, Oregon
$1,100,000
Waterfront Estate, Charleston, South Carolina
$1,500,000
Newly Built Pensacola Homes, Pensacola Beach, Florida
$2,840,000
Capstone Quarters, Urbana, Illinois
$6,600,000
Herron House, Lake Guntersville, Alabama
$1,100,000
The Highlands, Franklin, West Virginia
$4,600,000
Carson Valley Estate, Gardnerville, Nevada
$1,045,000
Oregon River Front Land, Canby, Oregon
$2,100,000
Gentleman’s Farm, Covington, Kentucky
$1,250,000
Buckeye Acreage, Phoenix, Arizona
$1,320,000
Trout Creek, Steamboat Springs, Colorado
$2,850,000
Green Hill Meadows, Lauderdale County, Alabama
$1,400,000
King’s Ranch, Fayetteville, Arkansas
$1,350,000
Kern River Golden Trout Resort, Kernville, California
$1,265,000
Mudhole Duck Club, Orrick, Missouri
$1,200,000
Lake Murray Condominiums, Lexington, South Carolina
$2,270,000
Deer Run Development, Sugarcreek, Ohio
$1,000,000
Pelican Lake Farms, Vernal, Utah
$5,060,000
Gulf Coast Beach House, Waveland, Mississippi
$1,250,000
Saskatchawan Farm Land, Carlyle, SK, Canada
Shoemaker Hill Ranch, Tyler, Texas
$3,100,000
$1,500,000
California Vineyard & Estate, Dixon, California
$1,430,000
$1,400,000
Home
Land
Development
biographies
Warren Ward – President
Warren formed Albert Burney in 2001 as a result of identifying a need for alternative ideas and solutions for sellers of
high value properties. He has been instrumental in developing aggressive marketing and promotional solutions to
complex real estate issues.
Warren has over 15 years of luxury real estate auction experience having marketed properties in 39 states, Canada, the
Bahamas, and the Caribbean. Some of his high profile clients include Dean Witter, III, Director Chuck Maitland, Milan
Turk, Michael Grasso, and Vivian DuBose.
Warren holds the CAI (Certified Auctioneers Institute) designation, a 3-year program achieved by only 3% of all
auctioneers. He also holds the Accredited Auctioneer of Real Estate (AARE) designation as well as numerous broker and
auctioneer licenses.
James Morgan – Project Manager
James has served as Albert Burney’s point man on luxury real estate projects for the past 8 years. With over 14 years of
service as a Project Manager, he takes great pride in ensuring that our clients receive the highest level of service the
industry has to offer. James is involved in all aspects of the marketing, advertising, and promotional phase of the auction.
His attention to detail and experience make him a valuable member of the Albert Burney team. James has conducted
real estate auctions upwards of $28M in 35 states and 8 countries. Mr. Morgan graduated from Northwest University.
Mark Hogan – Creative Director
Mark has over 17 years in the marketing, graphic design, web development, and social media industry, and is the driving
force behind the development of our brochures, website, ads, social media, and promotional materials. A 10-year U.S.
Navy Veteran, Mark’s travels have taken him all over the world, including extended assignments with the State
Department in London, Tokyo, and Washington D.C. He spent almost 3-years working in Taiwan in the bicycle
manufacturing industry and almost a decade for NASA’s graphics and publications department.
Niki Ward – Communications Director
Niki has been in the marketing and advertising industry for over 20 years, winning numerous awards for copywriting and
placing advertising on a local, regional, and national basis. National clients have included U.S. SPACE CAMP &
AVIATION CHALLENGE, Jim Henson's Bear and the Big Blue House, and New Line Cinema's home video department.
In addition to working on Albert Burney’s advertising, marketing, and public relation campaigns, Niki works with the
Auction Information team to ensure due diligence on its proprietary 9-step process.
Amy Smith – Marketing & Licensing
Amy brings to the table expertise in marketing, copy writing, and customer relations. She has managed various marketing
promotions, including web development, advertising, and print media. Amy’s organization and attention to detail ensure
that potential buyers and sellers receive materials needed to make informed decisions about the auction process. Amy
manages extensive licensing requirements, as Albert Burney has sold property in more than 40 states and 8 countries.
biographies
Keith Davis – Auctioneer
A veteran auctioneer with over 20 years experience in the real estate auction business, Keith is licensed in multiple
states as both a broker and auctioneer and has conducted auctions in 38 states and 7 countries. As a bilingual
auctioneer, Keith can conduct auctions in English and Spanish. Having a background in multi-property, as well as luxury
homes, Keith has a feel for the everyday real estate in addition to high end luxury property. Keith is familiar with the
complete cycle from the initial contact all the way through closing.
Bobby Welch – Site Director
A native of Gadsden, AL, Bobby is a licensed real estate agent with Albert Burney, Inc. He and his wife, Pat, have three
sons and are active in their community. Bobby is a seasoned professional with an excellent work ethic. He enjoys
developing relationships with potential bidders as they do their due diligence on upcoming auction properties. Bobby
works closely with sellers in the showing stage of the auction process and has excellent people skills.