Publication - Stern Visual Commun

Delta’s Global Employees’ Newspaper - Edition no. 11 - April 2013
Cover
The 3-Year
Growth Program - Page 3
New Licensee for the Manufacturing Acquisition of
of Columbia Socks - Page 4
LittleMissMatched™- page 5
Customers Appreciate Innovation Delta is awarded the HEMA Innovation Award - Page 6
FT6.0 A New Generation of Men’s Underwear Page 10
Focus on D2 Brands - Page 12
MARKETING
With
STARS
Delta Israel’s Growth Wave - Page 17
Cover
Message from the Delta Newspaper Staff
Greetings,
Message from the CEO
Dear Partners,
Writing and editing: Shosha Cohen, Simple=Smart ● Design and Production: Stern Visual Communications Ltd.
We are pleased to present you with the 11th
issue of UnderCover, Delta’s global employee
newspaper.
This issue reflects, more than ever, Delta’s
activity and diligence, innovation, excellence,
leadership and solidarity, as well as its concern
for the community and the environment. This
all characterizes Delta’s DNA, as it is reflected in
the most up-to-date development of a winning
organizational culture.
•
We are delighted to present you with our main
organizational processes, innovative activities,
business news, breakthroughs and successes,
as well as an in-depth introduction to our
colleagues in the various departments in Israel
and worldwide.
With only a little more than 3 months into 2013, we have already made progress toward our targets,
but we still have a lot of work to do. When growing a company such as Delta (or any company),
the work is never done; there is always room for improvement in every aspect – from sourcing to
management development.
You are invited to take the newspaper home to
your families for them to get to know the special
company you work for. We greatly appreciate
the suggestions for articles received from the
various sites. We have tried our best to meet
these requests. This company newspaper is
an important communications tool, along
with the internal organizational portal and
the professional forums, and we do the best
of our ability to channel the ideas to the most
appropriate platform.
We hope you enjoy this issue!
Hila Ephrati-Halper, Organizational
Communications Director
[email protected]
And Staff Members:
Yosi Saar, VP Operations, Socks and Seamless
Division
[email protected]
Under Cover
Ashraf Shofani - Director of Information Systems
Operation
[email protected]
2
As we have discussed many times throughout Delta’s evolution, what drives and
motivates us all is Focusing on the Future.
Rosalind Malka - Import & Export Division
Manager
[email protected]
Each year we highlight key targets that support our goals and focus – I would like to
reinforce our 2013 targets as outlined below:
•
•
•
Develop the infrastructure for the growth engines that will enable us to achieve 30% sales
growth and a 45% increase in operational profit (EBIT).
Achieve 10% corporate EBIT.
Improve production and sourcing.
Work as a unified company.
One key initiative that I introduced this year will get us closer to our targets – the “Speed Wins”
initiative. In short, companies with a “speed culture” work quickly and efficiently and implement
fast-paced processes. We will be implementing faster processes, shortening turnover times and
decreasing performance times for repeat orders with the ultimate goal of increasing our sales and
profit margins. However, it is important to note that speed cannot supercede accuracy – better
planning and leaner processes are key components to working faster and more efficiently with little
error. Therefore we may need to take a short step back or temporarily slow down in order to identify
the mechanisms for properly implementing a speedier environment.
Companies that have a speed culture also focus on creative and innovative ideas (not just on
improving existing practices). Changing a culture is not without risks – and in order to progress to
the next level we all must try to operate outside of our comfort zone from time to time, through
searching out new technology, products, markets and ideas.
I look forward to another record year for 2013. Delta has some of the best talent in the industry –
we will achieve our goals together – I just know it.
Yours,
Isaac Dabah,
CEO
In this issue: 3 The 3-Year Growth Program 4 New Licensee for the Manufacturing of
Columbia Socks 5 The Acquisition of LittleMissMatched™ 6 The Customers Appreciate
Innovation: The global HEMA Innovation Award 8 Thanks to Seamless 10 FT6.0 A New Generation
of Men’s Underwear 12 Focus on D2 Brands: Delta USA 16 Training: Development Program for
Layer 4 Managers 17 Delta Israel’s Growth Wave: The Campaign with Ninet and the expansion of
the collections 20 New State-of-the-art Logistics Center in Caesarea 23 Green Delta: Expanding
responsibility in the supply chain 24 Excellence Program 26 Delta Gives Back to the Community
28 Children’s Page - Back of the issue
Delta’s 3-Year
Growth Program
The targets for 2015: 30% growth in sales 10% growth in corporate operational profit
▲ Isaac Dabah and managers, in a meeting with company founder Dov Lautman, at Delta’s leadership conference, September 2012.
At Delta’s annual managers’ conference for 2012, held in Tel Aviv
in September and entitled “Looking toward the Future”, Delta
CEO Isaac Dabah introduced the 3-Year program for Delta’s
continued growth and the company’s goals for the coming
years.
Isaac: Our goals for 2015 are 30% growth in sales and 10% in
operational profit. We are a global company and we have all the
tools necessary for success: We have the best innovation, the
best people and the best strategies - we will succeed!
We intend to leverage our product innovation to enter new
categories and markets and to expand the activity in existing
markets; to develop continuity in processes and methods, while
learning from successes; to work toward excellence in meeting
orders and providing service; and to increase the profit margins.
In the coming three years, we forecast significant growth in
the retail activity, in the bra business, and men’s underwear
- particularly in the American market, and intend to launch a
unique brand in the bodyshapers category.
Isaac Dabah: We have the best
innovation, the best people and the
best strategies - We will succeed!
Together we are better!
Delta’s senior management took part in the conference,
managers from Delta’s sites in Israel, the U.S., England, Egypt,
Thailand and Bangladesh, and for the first time, representatives
from the Schiesser management from Germany.
The main goal of the conference was to connect all the
company’s divisions to joint goals and objectives. The
conference included, among other things, sharing the
various successes and challenges, lectures and enrichment
workshops, a variety of activities to improve team work and an
impressive exhibition of the company’s products that allowed
representatives from around the world to become familiar with
the innovations and successes in the various fields and markets.
3
Continuing the Growth Wave
Delta’s New International Licensee Agreement
For The Manufacturing of
Socks
Under Cover
Delta Socks has signed a global
Licensee agreement to manufacture
socks for Columbia - one of the
world’s leading sports and outdoor
activity apparel and shoe companies
4
Delta is the global socks Licensee of a number
of leading brands, including Wilson, Converse
and Kenneth Cole. Now the flagship brand of
Columbia Sportswear Company is joining this
list.
On January 13th Delta announced a new
agreement whereby Delta would become the
exclusive global licensee for Columbia’s socks
for men and women. As part of this Licensee
agreement, Delta will enter new sales channels
and reach customers it has yet to work with.
Columbia, established in 1938, is a global leader
in the field of sports, mostly hiking and camping,
specializes in clothing, footwear, accessories and
equipment. As part of the agreement, Delta will
develop, manufacture and market the seasonal
collections of Columbia socks that will include
hiking socks, running socks, ski socks, snowboard
socks, socks for cold climates, etc.
Delta CEO, Isaac Dabah: Columbia is one
of the most esteemed sports brands in the
industry and it will act as an excellent addition
to our licensed portfolio. We are thrilled to be
partnering with a company whose commitment
to quality, performance and excellence mirrors
our own. We believe that with the help of Delta’s
expertise in product development, innovation
and marketing, and thanks to the international
distribution of our sales offices, we will be able
to strengthen the Columbia brand and Deltas’
business.
Ohad Cohn, Director of Delta’s Sock Division in
the U.S. and Canada: The outdoor socks market
has a broad business potential. In recent years
this market has experienced a significant growth
Continuing to Strengthen the Brand
Delta Purchases
LittleMissMatched™
wave, where more and more consumers are
engaged in physical activities, including hiking,
field running, skiing, snowboarding and hunting.
The central players in this market are currently
the brands that specialize in socks, and we
believe that a global multidisciplinary outdoor
brand such as Columbia can capture a significant
market share. Delta is one of the world’s
leading companies in terms of technology and
innovation and these abilities are expressed also
in the development of Columbia’s products.
Delta CEO Isaac Dabah:
Columbia is one of the most
esteemed sports brands in
the industry and it will act as
an excellent addition to our
licensed portfolio. We are
thrilled to be partnering with a
company whose commitment
to quality, performance and
excellence mirrors our own.
The First Collection - Fall 2013!
The Columbia sock collection will first be
launched by Delta in August 2013. It will be
marketed in the global Columbia retail chain, at
sports, hiking and camping retail chains and at
select retail chains around the world.
The collection is a result of the synergy between
the socks divisions in the U.S. and Israel, and was
built to offer solutions to needs on various levels
(good-better-best) and for all types of consumers
- from a traveler who wants to climb Mount
Everest to a person who wants to walk around
New York City in the winter. Columbia’s Best
products will be designed and manufactured
in Israel; the Good and Better products will be
designed in the U.S. and manufactured in the
U.S., China, South Korea and Pakistan. In order
to prepare for the launch, Delta U.S.A. recruited
a designer and sales manager with unique
experience in the outdoor category.
The new collection was first presented at the
Columbia stand, at the Outdoor Retailer Show,
which took place in January in Salt Lake City,
Utah.
the U.S. fashion
brand for girls
On December 1st, Delta announced the acquisition of the American brand LittleMissMatched™.
The brand was established in 2003 as a unique sock brand for girls, featuring mismatched socks.
Since that time it is synonymous with quality of life and allows girls of all ages to express their
creativity and individuality. With most of its activity in the U.S., the brand currently features
clothing, pajamas, bras, socks and accessories, bedding, house ware, furniture and even
cosmetics. LittleMissMatched™ products are currently sold under the brand’s name in the
chain’s 13 retail stores in the U.S., and on the website for U.S. and international consumers.
As part of the agreement, the senior management of LittleMissMatched™ will join Delta U.S.A.
Isaac Dabah, Delta CEO: LittleMissMatched™ is one of the most innovative children’s brands in
the industry. It acts as a complementary addition to our sock line and will further strengthen
our position as leaders in the children’s field. We see considerable synergy and possibilities
for growth and development of the brand’s strong fundamentals. We intend to invest in
development, expansion and marketing of the new brand and to expand its development in the
fields of apparel, and perhaps in the field of swimwear as well.
We have no immediate plans for the international expansion of the brand; however, it is possible
that the company may wish to activate the brand in
Israel, perhaps through the Delta chain of retail
stores.
Andrew Arguiarro, Vice President Sales
& Licensing at LittleMissMatched™: We
are excited about joining Delta. Delta
Galil is an excellent partner for us
and is highly esteemed in the
clothing industry due to its spirit of
innovation, attention to customer
needs and extensive global
ability in the fields of design and
distribution. We look forward
to continued cooperation
with Delta and to its impact on
LittleMissMatched™ brand’s fashion
creativity.
Good Luck!
5
Customers Appreciate Innovation
Global Award for Innovation
HEMA
INNOVATION PRIZE
AWARDED TO
DELTA
On October 29th Delta received the global
award for innovation from HEMA, at its
global suppliers’ event in Amsterdam,
Holland
Under Cover
Esti Maoz: “Delta is the
innovative leader in all its
fields of activity; innovation
is the ‘ammunition’, which
helps the divisions win our
customers, and our customers
in turn win their customers.”
6
HEMA is the largest retail chain in Holland,
Belgium and France, with over 500 suppliers in
a variety of fields from cosmetics to computers
- and Delta was the first in innovation among all
of HEMA’s suppliers in all the fields. At the awards
ceremony, the CEO praised Delta’s innovation
and cooperation, and described its contribution
to HEMA’s success.
Innovation’s Chain of Value
Esti Maoz, Chief Marketing
Officer: Delta’s Marketing Strategy
Center’s innovation is the DNA
that makes us unique and serves
as one of the central parameters
in the organization’s growth. The investment in
innovation is an investment in our long term
partnership with our customers. Innovation is
the ‘ammunition’ that the divisions use to win
their customers. Our partnership with HEMA
since 1975 is one of the examples of this. We
have served as their strategic supplier for years,
thanks to our innovation, which helps
differentiate HEMA from its competitors.
Delta is a leader in innovation in all fields of its
activity - Cut & Sew, Seamless and Socks. This
competitive edge is made possible thanks to
the outstanding team work of all those involved
in the fields of marketing, design and R& D at
Delta, together with the auxiliary teams that
help implement this innovation. We are proud of
the recognition and appreciation that we have
received with this award - This achievement is a
byproduct of the daily and constant activity of
many people in all the disciplines.
PARTNERS IN OUR CUSTOMERS’
SUCCESS
Dorit Zino, VP Sales & Marketing,
Upper Market Intimate Apparel
Division: Hema is the only mass
market customer handled by the
division. This retail chain makes
intelligent use of Delta’s innovation in a way that
meets its needs: in the field of women’s and
men’s underwear - with a variety of products
▲ Receiving the glass statue - First place for innovation at Hema’s Global Suppliers Awards, 29.10.12
using the Real Lasting Cotton technology and in
the seamless body shapers category - a
revolution that Delta has led for the entire
market - and Hema has successfully adopted
- Delta’s bodyshapers were the largest selling
product for a period of one and a half years!
We are currently developing additional
categories in the field of bodyshapers and are
expanding our activity with Hema in the teeshirts and sports apparel fields.
Over the years, we have introduced innovative
products to Hema that have enabled it to
strengthen its distinction from its competitors
and to position itself as the retail chain that offers
products with added value at affordable prices.
Delta products are sold even in difficult market
periods, due to their technological and design
innovation, which adds another reason for the
purchase.
Hedva Tabochov, Sales Manager to Hema has
made a central contribution to introducing
innovation to Hema. She is in daily contact
with the customer and helps translate Delta’s
innovation to the unique ‘handwriting’ that
supports its product.
Global Recognition for our Innovation
Dorit: We were invited to Amsterdam, together
with other suppliers who were candidates for the
Hema prizes in 4 different categories. We visited
the company’s offices, participated in a tour of
the city that included a boat ride, and later met
at the museum for the awards ceremony. It was
an event designed to show Hema’s suppliers its
appreciation. We were delighted to receive the
innovation prize that most accurately reflects
our strengths. We received warm words of
appreciation from the podium and face to face.
The company’s CEO joined our table after the
ceremony, and we talked about our coming
steps together.
Receiving this prize is the official expression of
appreciation of our leadership and innovation.
This is an enormous achievement in terms of
our relationship with the customer, which has
positioned us high on the value chain.
Dorit Zino: “Receiving this
prize is the official expression
of appreciation of our
leadership and innovation.
This is an enormous
achievement in terms of our
relationship with the customer,
which has positioned us high
on the value chain.”
7
Customers’ Appreciate Innovation
Thank You
to the Seamless
Division from
the Norwegian
Biathlon Team!
Compliments
from Norway:
A thank you
postcard from the
team’s members.
►
Under Cover
In the large photo:
The Norwegian
Team in Delta’s
new suits for
ODLO.
8
The Seamless Division has recently
received words of appreciation from
the Norwegian Women’s Biathlon
Team (Skiing and Rifle Shooting), which
wears ski suits Delta has developed and
manufactures for ODLO. The team mates
thanked the Delta staff for “continual excellence
and brilliant work in developing the suits.”
Osnat Ben Tzur, Customer Manager at the
Seamfree Division, forwarded the postcard to
the division staff along with a personal letter of
thanks for their contribution to the development
and manufacturing processes, for meeting such
high standards of quality, and for excellent team
work.
◄
Professionalism in Development and
Tailoring to Customers
Osnat Ben Tzur: Different types of teams and
heats require different functionality in terms
of the uniforms, and our service begins with a
profound understanding of the subject. We met
with the team in order to identify their needs
first hand. This enabled us to use the most
advanced technologies and tailor them to the
suits. The rest of the development process was
executed with the ODLO staff members, who
are our partners for several years. Currently we
are developing suits tailor-made for specific
athletes based on specifications, needs and sizes.
These suits will be launched at the 2014 Winter
Olympics that will be held in Sochi, Russia.
Getting to know the athletes is a challenging
and interesting part of our work!
Partners in our Customers’ International
Successes
The Seamless Socks Division excels in the field
of groundbreaking technological developments
and intelligent stunning designs for its
customers in the bodyshapers, sports apparel
and socks categories. During the past year, Delta
‘participated’ in the Euro Cup games with its
professional soccer socks that it manufactures for
NIKE, and even ’stood on the winners’ podium’
with ODLO’s leading presenters at the World
Cup, FIS Cross Country Competitions of 20112012, international Biathlons, and more.
9
Leaders in Innovation!
DELTA IS PROUD TO PRESENT:
FT6.0
New Generation fit -
Under Cover
Breakthrough in the field
of Men’s Underwear!
10
FT6.0 - Tailor made for every body and size ►
Ayelet Yaakov, Delta’s Chief Designer of Men’s GDM for over 17
years, works with the company’s international customers. After
six months of research and a thorough search for new and
different underwear for men that would meet the customers’
needs, the new FT6.0 underwear was born.
The idea, like all other intelligent yet simple ideas that make us wonder why no
one thought of them before, involves tailor making a product to the customer’s
individual body. Until recently everyone bought underwear according to
conventional sizes, from XS to XXL, but in reality each body is special and
different, just like fingerprints are unique to each person. The new underwear is
tailored to each person’s size and unique body shape, consequently offering an
innovative clothing experience.
The main technology of this new underwear is in the fabric. Thanks to its unique knit and composition,
it stretches 720 degrees - up and down to all sides and directions possible. It stretches like soft dough,
and fits the body like a glove. It is light and pleasant to touch, yet it provides the necessary support.
The name of the product is an abbreviation of the word FIT and the numbers 6.0 that symbolize our
innovation - the sixth generation, which even precedes the cellular generations.
A variety of benefits for men’s comfort…
Ayelet: During the course of this project, we asked questions,
investigated and listened to many men, including a professional
sexologist. We began to understand that the anatomy of men also
includes his testicles, and they must be given the proper space and
respect. Since the new underwear’s fabric suits every size perfectly,
without excess fabric, and without a feeling of uncomfortable
stretching, it wraps the male anatomy in an ideal manner. From
now on there is no need for a man to ‘rearrange’ himself - the
problem is solved!
Another advantage of the product is offering a solution for all sizes
of leg circumference - the technological fabric stretches without
feeling tight and most importantly remains in place and doesn’t
slide up.
In addition to these advantages, the product’s appearance
clearly gets the message across. It doesn’t look complicated or
threatening, and is great for men who like simple design…
“The new
underwear suits
each and every
person based
on his unique
size and body
shape, offering
an innovative
clothing
experience”
Successes in the field
Ayelet: In recent months, we have begun introducing the product and have received very
positive feedback from customers, including a development proposal with Calvin Klein
and Spanx, and the sky is the limit. Another application in the making is tailor-making the
underwear to our sports customers…
Excellence and Team Work
Like many of Delta’s innovative products, FT6.0 is the result of successful cooperation
under the auspices of the GDM department. The team includes: Marketing Managers
who are well acquainted with the markets and identify actual and potential needs;
Customer Designers who translate the needs to a designed aesthetic and functional
products; Textile and Product Technologists who produce the right type of fabric, shape
and sewing; and Graphic Designers who create the right logo and contribute to the
products’ sale through brochures or video clips.
To watch the clip of the new FT6.0 men’s underwear, click:
http://youtu.be/RdW_S4PfpG4
11
FOCUS ON D2 BRANDS:
DELTA USA’s BRAND UNIT
D2 Brands is Delta Galil USA (DG USA)’s brand unit that features franchised brands such as Tommy Hilfiger and
Kenneth Cole, and company owned brands such as Nearly Nude and Karen Neuburger.
Under Cover
D2 includes both women’s and men’s divisions. Victoria
Vandagriff is the President of the women’s division and
Paul Cronin is the President of the men’s division. Paul has
recently entered this position. We wish him the best of
luck!
The team of 8 designers and 9 salespeople primarily
works out of the company’s offices in New York. The Karen
Neuburger design and commercial team includes 12
people and is situated in San Rafael, California. The San
Rafael team is led by Anne Marie Kitos, who is the Design
and Commercial Manager.
D2 markets sleepwear, robes, bodyshapers, underwear,
lingerie, slippers and socks for men and women. The
women’s division’s largest customers include Macy’s,
Dillard’s, Bon-Ton, Lane Bryant and T.J. Maxx. The men’s
division’s largest customers include Kohl’s, Stein Mart,
Amazon, Burlington and T.J. Maxx.
12
Expertise Leads to Brand
Success!
The following are the D2 milestones and success stories of
the past year:
KN – It’s all about Comfort
► In the Spring of 2012, we were informed that Keren
Neuburger, founder of the Karen Neuburger sleepwear
brand, would be returning to work as a design consultant
with her own brand. In addition, she supports the brand’s
PR in the local media. In May, Karen was interviewed
on two morning shows in Milwaukee, Wisconsin and in
Houston, Texas.
►
▲ Victoria Vandagriff,
President of D2 Ladies
and Paul Cronin,
incoming President of
D2 Men.
Nearly Nude The thinnest body
shaper that became a
Best Seller
13
FOCUS ON D2 BRANDS:
►
► In July 2013, the brand’s sleepwear and
underwear is planned to launch at 60 Hudson
Bay branches in Canada.
Cont’d
► During the holiday season of 2012, Oprah
Winfrey officially introduced Karen Neuburger
as the person responsible for her most popular
show “My Favorite Things Show”
► In November, the brand’s new website was
launched - www.karenneuburger.com. Visit us
and watch the clips!
► In 2012, Delta’s Tommy Hilfiger brand’s
sleepwear had its best year ever.
► In the Fall of 2012, Nearly Nude’s ThinVisible
Firming Microfiber Slip was crowned the 4th
bestseller in the field of bodyshapers, at the
largest department store in the world - Macy’s
Herald Square. Following this success, the Macy’s
retail chain expanded distribution of the product
from 10 to 55 branches, with an additional plan
to expand to 150 branches.
► Kenneth Cole - New showroom
The Karen
Neuburger Design
and Commercial
Team at the San
Rafael offices, in
California ►
Under Cover
The new Kenneth
Cole showroom ►
14
Ellen Wolf joined the organization in August
2012 in order to head up the Kenneth Cole
brand sales. Since she joined, she has succeeded
in launching a plan to sell 6-per-package
underwear and 3-per-package undershirts at BJ’s
Wholesale Club, as well as an underwear launch
at Sam’s Club.
In the men’s category, Pati Manese joined the
company in December 2012, to work alongside
Paul Cronin and to support the Kenneth Cole
initiatives under the Reaction and New York
brands. Kenneth Cole’s new underwear and
leisurewear will be launching this Spring with
local distribution in the U.S. and international
distribution in Canada, the Middle East and
Latin America. The initial responses to the colors
and prints are positive and many retailers have
expressed their satisfaction with the brands’
performance.
During the Black Friday Sales Week, 40% of
the order was sold!
D2
Best Sellers
◄
Karen Neuburger’s
Minky Fleece
Pajamas Bon-Ton presented a
matched set of pajamas
for girls and their dogs.
During Black Friday, 40%
of the order was sold!
The poodle in the photo
is Paulie, our planning
manager, Brian Farkouli’s
dog.
▲
Tommy Hilfiger’s
Back to School
Collection The collection that was
launched in August
has become the most
successful of the season!
Pursuant to its success,
the company has
added at least one logo
group in each quarter
for the Tommy Hilfiger
Sleepwear Collection,
including a flannel gift
set planned for the 2013
Holiday season.
15
Continuing with Managers’ Development
DEVELOPMENT PROGRAM
FOR LEVEL 4 MANAGERS
IN ISRAEL
Under Cover
F
16
or the past three years, we have run
management courses for the different
managerial levels at Delta. During the past
two years, there were courses for Levels 2 and 3
managers, and this year we completed exposure
to all management levels with twenty five Level
4 managers from Delta Israel’s different divisions
took part in a course.
The course was held in two groups, with an
emphasis placed on the enhancement of the
managers’ tool box. The program opened in
June and included 8 full-day group workshops
at Kibbutz Dalia. The first session focused on
self-diagnosis and defining the participants’
development targets. Later sessions focused on
interactive learning of a variety of management
subjects, such as: management styles, emotional
intelligence, coping with change, time
management and target-based management,
innovation, initiative, and more. Alongside the
group workshops was an individual support
program that included personal consulting
sessions with an organizational consultant and
a triad session with the participant, her or his
personal manager and the consultant - designed
to validate the work questions raised during the
group sessions.
The multi-year managers development
programs were designed to offer solutions to
the managers’ and the organization’s needs, as
they are raised in Delta’s evaluation and feedback
process, which evaluated the management’s
competencies and core abilities defined as
essential in the organization. We can already
feel the accumulated effect of the program,
including the expansion of the organizational
language assimilation, and the strengthening
of subjects such as growth, generating
change, global thinking, strategic thinking and
leadership.
The courses that were held in heterogeneous
groups also increased familiarity and
cooperation between the colleagues. Upon
the completion of the course for Level 3, a year
ago, and following the participants’ request, we
have created an infrastructure for continued
sessions called the ‘Advisory Colleagues Group’,
which holds 4 sessions throughout the year,
during which management issues are discussed.
Moreover, additional tools were given to the
group facilitators.
What Do the Course Participants Say?
Iris Bason Yemini, Executive
Designer at GDM, 17 years at
Delta, handles a variety of
customers and is responsible for
the bodyshapers category: The
course provides management tools and focuses
on efficiency, advancement, enrichment and
personal empowerment. The course deals with
daily managerial experiences and challenges,
with involvement of the group members, and
provides coping tools. Meeting a variety of
people of various fields in the company, with
whom I do not work on a daily basis, creates an
amazing and productive interaction with insights
on personal and organizational levels. The course
and the sessions with the personal consultant
offer growth experience and personal
empowerment, and contributes to the
development of better managers. I would like to
express my gratitude for being given the
opportunity to take part in this course, and to
the facilitators and the group members.
Osnat Ben Tzur, Customer
Manager at the Seamfree
Division, 13 years at Delta: The
group atmosphere made me feel
that ‘I wasn’t alone’ and helped
me understand that others experience similar
situations. Sharing with colleagues facilitated
new coping methods and helped me think ‘out
of the box’. The course provided me with
managerial tools in a variety of subjects,
including problem solving, mentoring, etc.,
which I am already implementing in my daily
work. On a personal level, the course helped me
focus on what more I want to achieve and
provided me with additional tools to make an
impact in an easier and more interesting manner.
The work with the personal coach was one of
the central methods that helped me map out
my strengths and weaknesses in order to
leverage my capabilities and propel myself
forward. I have great satisfaction seeing the
positive feedback in the field, along with my
regular work load and commitments.
This course fosters effectiveness and
maximization of one’s ability - one of the best
things done for us in the past year. It’s fun to be
part of an organization like Delta!
Osnat Ben Tzur: The group
atmosphere made me feel that
‘I wasn’t alone’ and helped
me understand that others
experience similar situations.
Sharing with colleagues
facilitated new coping
methods and helped me think
‘out of the box’
Delta Israel’s Growth Wave
MARKETING
WITH
STARS
LAUNCHING
THE
CAMPAIGN
WITH
NINET AND
ENTERING
NEW
CATEGORIES
Delta established the value
of innovation as its most
substantial growth engine,
committed to surprise and
revitalize each season, and
in every field of operation.
Delta selected Ninet Tayeb, a
leading popular brand known
to every Israeli household,
as Delta Israel’s new official
representative. Ninet is one of
Israel’s most popular celebrities;
she epitomizes renewal,
creativity and authenticity, and
her selection as the company’s
representative is conducive
with young and fresh branding.
Ninet is a great Israeli singer,
actress and fashion icon, who
exemplifies all the principal
characteristics of an icon:
She radiates femininity,
youthfulness, self-confidence,
originality, creativity, and
a unique statement and
fashion sense. The relationship
between Delta’s values of
innovation to the values
represented by Ninet is very
clear to the Israeli public.
►
17
◄
Delta Israel’s Growth Wave
MARKETING
WITH
STARS
As part of a wave of revitalization and growth,
Delta Israel is examining new categories and
reinforcing its leadership in existing categories.
Among the categories are Bras (Delta Bravo),
Socks, Pro Active and Leggings.
•
•
•
“Cooperation with
Ninet put Delta in
the headlines of all
the media channels
and has increased bra
sales fourfold”
Under Cover
Billboards Rule! Ninet stars at the Ben
Gurion Airport and the Glilot Junction
with Delta products ▼
18
•
The Delta Bravo Collection features 4
series and 15 styles of bras, offering a
focused and comprehensive solution
for every woman: Bras for every day
(Real Lasting Cotton - a unique Delta
development), fashion bras, plus size bras
up to 100E, and bras with attractive sales
offers.
The Pantyhose Collection includes a wide
variety of more than 40 basic styles as well
as fashion pantyhose in a variety of colors,
textures and materials, providing a solution
for the needs of every woman. The crown
jewel of the collection: Magic Pantyhose,
a body shaping pantyhose manufactured
with innovative technology that prevents
pantyhose runs!
The Pro-Active Collection - A sports
collection for men and women,
manufactured with moisture wicking
technologies that ensures fast evaporation,
comfort and a cool and fresh feeling
throughout the day. Featuring shirts,
undershirts, pants, and boxers for men, in a
variety of patterns.
The Legging Collection - A series of
tights provide daily functional and fashion
solutions. A variety of 40 styles, in different
patterns, colors and prints.
In October 2012 the company first launched
the Delta Bravo bra collection with an official
representative, Ninet Tayeb. This successful
launch was held in Tel Aviv with an attendance
of over 90 journalists and opinion shapers. Ninet
took an active part as D.J. and provided a great
music session for the launch of the new bra line.
Later, we launched the Winter 2013 campaign
on billboards, newspaper ads and television
commercials, and received broad exposure
and enthusiastic praise. The commercial
expressed the connection between fashion
and technology. The clip took place in a large
futuristic industrial space, where Ninet ‘controls’
the Delta bra production line in a strong rock
n’ roll atmosphere. The commercial was one of
the most popular and memorable according
to Globes financial newspaper, and within 3
days it received over 200,000 hits on You Tube.
The cooperation with Ninet put Delta in the
headlines of all media channels. The campaign
increased bra sales fourfold and strengthened
Delta Israel’s position as a central player in the
category.
In November, a full campaign was launched
for the new Fall/Winter 12/13 sock collection,
with a significant expansion of the category and
technological and fashion innovations.
Zvika Shwimmer, Delta Israel CEO: One of our
goals for 2013 is to take advantage of the global
resources and innovations created by Delta, in
order to bring innovation to the collection in the
Israeli market.
Galit Baron, Advertising and Marketing Manager,
Delta Israel: The cooperation between the
company and our representative, Ninet, is
unique, expansive and the first of its kind in
Israel. What we have seen to date is just the
opening shot!
Ninet acting as D.J. at the launch of the Delta Bravo
Bra Collection ▼
Delta Bravo - the Next Generation of bras - A presentation of technology and innovation to the sound of Ninet’s rock n’ roll - the commercial was produced by the Adler ▲
Chomsky and Warshavsky Ad Agency, and was very popular on You Tube. The original song from the soundtrack can also be heard at the shops. To watch the clip, click:
http://www.youtube.com/watch?v=m9c4AF9Mc4Q or visit Delta on Facebook:
https://www.facebook.com/photo.php?v=10151136629943881&set=vb.296488573171&type=3&theater
Launching the
Spring-Summer
2013 Collection
The new collection colorful, fresh and
innovative, includes the
Active Pro Sports collection,
made with Real Lasting
Cotton, as well as sleepwear
also sold at the French
ETAM retail chain (see photo
on the cover).
Now, select products we
manufacture for our leading
customers worldwide can
also be found at the Delta
retail chain in Israel!
19
Delta Israel’s Growth Wave
The New Logistics
Center in Caesarea
State of
the
Art!
A new era for logistics: On August
15th Delta Israel launched a large new
state-of-the-art logistics center - the
most advanced of its kind in Israel!
and specifications, by the Caesarea Property
Company. It adheres to ‘green standards’ and
is rented to Delta for an extended period. This
is a large sophisticated logistics center which
replaces all of Delta Israel’s previous warehouses.
Prior to the move to the new logistics center
the company offered the warehouse employees
who chose not to transfer to Caesarea an
extensive retirement package that included
grants, placement workshops and assistance,
and many of them have already integrated at
other companies in their regions.
New outstanding employees have been hired
for the logistics center in Caesarea and together
with representatives of the veteran team they
have quickly reached excellent output.
Under Cover
In recent years, Delta Israel (the local market
division) has recorded consistent growth in
sales and profitability. The company markets its
products under the Delta brand and through
its Licensees, and its products are sold at Delta’s
137 stores as well as through specialty and chain
stores with a total of 800 points of sale across the
country.
20
Zvika Shwimmer, Delta Israel
CEO: We built a state-of-the-art
logistics center in Caesarea! This
new logistics center was built
with an investment of 14 million
dollars and was designed to meet the
developing needs of Delta Israel, with a growth
outlook to the future.
The building was built according to our needs
▲Affixing a mezuzah at the new logistics center with
Isaac Dabah, Delta CEO
“The new logistic
center is designed to
meet the developing
needs of Delta Israel,
with a growth outlook
to the future years to
come.”
A New State-of-the-art Logistics CenterComputerized Conveyance System
Raz Sapir, Property and
Infrastructure Manager, 19 years
at Delta: The new logistics center
is a modern building - 7,200
square meters and a 1,200 square
meter gallery. The storage volume is equivalent
to 8,500 standard platforms or 200 thousand
cartons, along with internal work surfaces for
packaging and conveyance. The warehouse
includes 6 storage floors and its height is double
that of the old warehouse in Rosh Ha’ayin that
was built in 1995. The building has 3 doors for
containers receipt and 5 doors for loading
shipments. A sophisticated conveyor system is
fed the merchandise from the containers and
sends the cartons directly to the collection
shelves. A similar system sends the boxes that
are ready for shipment to the packing station
and to final inspection before distribution.
The construction process took 11 months, and
an additional 4 months to modify the shelves,
conveyors and support systems, which were
conducted upon receipt of certification (Form 4).
A Challenging Transition
Raz: The integration of the 4 warehouses
into the one new logistics center was not an
easy task. We were also required to operate a
new warehouse management program and
implement work methods that differed from
those we were familiar with at the previous
warehouses. The transition process required
the integration of the computerized system
as well as shelving and a lot of manual labor.
Nevertheless, the transition was made in an
organized and orderly fashion and only took
one month! To date, about 30% of the floor area
serves for storage of platforms, and the rest is
used for compiling orders for customers. The
picking carts are equipped with a computer that
directs the picker to the location of each item on
the order.
The People at the Center
The logistics center manager is Ran Holtzman,
and the distribution manager is the seasoned
and experienced Danny Mizrahi. The
atmosphere is very good and the employees
enjoy a nurturing work environment, including
Delta’s excellent meals, transportation, fair
treatment and employment terms and social
►
benefits.
21
Delta Israel’s Growth Wave
OUR NEW LOGISTICS CENTER:
•
•
•
•
•
•
•
•
•
The building’s area: 7,200 square meters
+ a 1,200 gallery
6 floors of storage - Maximal storage
height: 12.80 meters
3 doorways for container receipt and 5
doorways for merchandise shipment
Receipt: on average, 3-4 containers
daily
Distribution: 100,000 items per day to
940 points of sale
16,000 active catalogue numbers
per season; a total of 27,000 active
catalogue numbers
800 tons of steel on the shelves and in
the picking areas
A state-of-the-art system of conveyors
and elevators
110 employees
BOTH SMART AND GREEN!
Under Cover
The building is adapted to meet strict safety
standards based on Delta’s world view, it is
built as a green building, featuring:
•
Insulation of the walls and roof with
materials that meet green standards
•
Drainage of rainwater from roof, and
penetration of it into the ground
•
A VRF air-conditioning system
that meets the highest standard
requirements
•
Economical LED lighting with low heat
emission, minimal current consumption
and superior light quality
•
Vegetation that requires little irrigation
22
► Zvika: Delta is characterized by employees with
long standing tenure at the company, with
accumulated knowledge, with great human
and cultural diversity, as well as the love and
dedication of its people to the organization.
Although most of the new logistics center
employees are new, the unique Delta DNA is
evident in the team and it appears that there
is a sense of solidarity and team spirit that has
developed quickly. We have jump-started the
activity with a handful of seasoned employees
from Rosh Ha’ayin and Carmiel, and with
personnel from a manpower company who were
hired for a 3-4 month period, and we have hired
the best of them as Delta employees.
An employee who joined the logistics center
a few months ago says: “It is fun to work here.
Delta is a company that gives its heart and soul!”
“This is a large
state-of-the-art
logistics center
that replaces
all of Delta
Israel’s previous
warehouses”
Delta Green
Expanding the
Responsibility in the
Supply Chain
D
elta has joined the world’s leading
companies in the field of corporate
responsibility and will publish its 3rd GRI
Report this year. The company has implemented
environmental policies at its facilities and offices
for several years, and is currently working to
expand the field of responsibility among its
suppliers.
Questionnaires for Suppliers Expanding Measurement and
Influence–
Leslie Shull, Global Compliance
Manager and Environmental
Affairs, 24 years at Delta.
Responsible for tests conducted
at Delta facilities that include
adhering to the countries’ laws and strict
customer standards on subjects such as
employment fairness, employee safety, quality
management systems, shipment safety and
impact on the environment.
Leslie: Two years ago, we first administered
questionnaires to Delta’s suppliers, regarding
their environmental management systems
and their improvement processes related to
these subjects. We started with 8 suppliers, and
this year we are handling 30 of the company’s
suppliers. Later, we intend to expand the
measurement to additional suppliers so that
the majority of Delta’s strategic suppliers will
be covered. We have defined the subjects we
intend to address, such as: efficient use of energy
- to create savings for the organization and to
protect the environment, selecting raw materials,
handling water and waste, etc. We are enhancing
the environmental score of every supplier, we
try to learn methods from the best of them
and try to help those who need improvement.
Among the applications we have witnessed a
creative supplier who filters hot water from the
production process and transfers it for reuse in
employee showers, as well as a variety of ideas
to reduce the waste of raw materials. Our future
intention is to set our standards as a prerequisite
for the suppliers we wish to work with. Our
intention is that environmental responsibility will
become part of the DNA of the suppliers, like it
is at Delta.
How do suppliers accept the initiative?
Leslie: The majority are cooperative. I suggest
to anyone who isn’t interested in taking part
in the process to relate to the subject like an
investment, because when there are appropriate
management systems - efficiency and quality
increase and eventually - so do the profits.
Chain of Responsibility - Learning and
Passing on the Knowledge…
Leslie: Among Delta’s longstanding customers,
are two organizations that are world leaders
in the field of corporate responsibility - NIKE
and Marks & Spencer. Marks & Spencer was
recently ranked by Newsweek on its list of the
10 leaders in the Lean & Green field. Both these
companies constantly work with their suppliers
to improve, and they serve as role models for
us. The requirements set by NIKE and Marks &
Spencer are the most stringent; it is a pleasure to
work with and learn from them. We give them
the results of the tests regarding water, energy
use, and handling waste, etc., and report to them
about what we do in order to improve. We also
report to our suppliers what we have learned
from our customers, and consequently a learning
network is created.
Responsibility in the Supply Chain - Making sure
that Delta’s products are manufactured at facilities
that meet fair employment terms, quality and safety
of products, and protect the environment, as does
Delta.
◄ Isaac Dabah Delta CEO, on a visit to the Delta’s
green modern factory in Bulgaria, December 2012
23
Encouraging Excellence
Delta’s outstanding employee for the second quarter:
Ira (Irina) Polikarpov
Outstanding
at
Seamstress in the Development Department
17 years of experience in the company.
Ira is a diligent and responsible seamstress, with golden
hands. She is an outstanding professional, who teaches
and supports her colleagues. She brings innovation and
new stitches to her work, as well as ideas for improving
processes. Recently Ira proposed an idea that saved the
company a lot of money - a change in a machine that significantly
shortened the sewing time of one of the Hugo Boss shirts.
Delta’s outstanding employees for the second quarter of 2012:
‫מצוין ב‬
►
Ahsan Zaidan
Programmer, Information Systems Department
16 years of experience at the company
2012
A leading partner in the complex project of replacing
Delta Israel’s computer system to an M3 system. He is a
dedicated and committed employee with a high level of
professionalism and knowledge, as well as excellent
people skills.
outstanding employee award - make a difference
Outstanding Employee Award
makes a difference
‫דלתא בוחרת עובדים‬
2012 ‫מצטיינים לשנת‬
An Outstanding Employee Award program was launched in Carmiel at the
beginning of 2012. It is designed to foster quality and excellence, servicemindedness and growth. The selection criteria are - creating a new work
process or change in the work process, which supports organizational
growth; providing extraordinary service; increasing profits from the
customers and supporting team work.
Each quarter, the quarterly outstanding employee is selected who wins the
‘outstanding employee’ car, which is available to him for the entire quarter.
The annual outstanding employee, who is selected at the end of the year
from the four quarterly outstanding employees, wins a choice of vacation
for 2 in Israel.
►
Shantal Levi
Bookkeeper, NIKE Socks Marketing Department
13 years of experience at the company
Responsible and diligent, independent and takes initiative,
cooperative and results-oriented. She closes the gaps in
the collection process and helps achieve significant
savings.
►
Chava Yankovitz
Development Coordinator, GDM Textile Development Department
28 years of experience at the company
Professional, dedicated, responsible and an excellent
worker. Has recently assumed management of the work
with Delta’s external knitting services supplier, a job she
executes efficiently and makes a great contribution to the
department.
The following are the quarterly outstanding employees for the second,
third and fourth quarters.
And the outstanding employees are:
►
Under Cover
Delta’s annual outstanding
employee for 2012 is
Ahmed Mana
24
Ahmed Mana, a socks
development technologist,
11 years at Delta, was the
first quarter’s outstanding
employee and was selected
as Delta’s annual outstanding
employee. In the photo: Ahmed
with Isaac Dabah, Delta CEO
at the outstanding employee
ceremony, 21.1.2013.
Asad Kais
Knitting Mechanic, Sock Development Department
25 years of experience at the company
Committed, independent, takes initiative, professional and
consistent in terms of his work quality, with excellent
people skills and team work abilities. He is dedicated and
always prepared to back up his colleagues. He has made a
critical contribution to the success of the department’s
various projects.
Delta’s outstanding employee for the third quarter:
Delta’s Outstanding Employee for the 4th Quarter:
Husam Kadri
Yifat Sapir
A Sewing Technologist in the Socks Sewing Workshop Operation
Department
21 years of experience at the company.
BU – Development Coordinator
12 years of experience at the company
Husam of the Socks Division provides service to the
seamless and textiles divisions as well, professionally and
with a smile. Among his duties are managing the operation
of the sewing workshop; developing special elements,
including ideas for production development and support;
mentoring for the development partners; handling the machines; etc.
Husam serves as an example of diligence, dedication and courtesy.
Delta’s outstanding employees for the third quarter:
►
Yifat's work is above and beyond the call of
duty. She is committed, takes the initiative to
improve processes and make them more
efficient; mentors new employees in an
optimal fashion, and contributes to a positive
and pleasant work atmosphere.
Delta’s outstanding employee for the fourth quarter:
►
Iyad Farkhat
Limor Buzaglo
Systems Analyst - Information Systems Department
17 years of experience at the company
Print and Color Technologist, Victoria’s Secrets Business Team
1.5 years of experience at the company
An experienced support person, implementer and
system analyzer. Service-oriented and dedicated. Took an
active part in the implementation of the M3 system in
the local market and the implementation of the new
system at the Egyptian factory. Dedicated to the projects
and their success.
Tee-shirt from the colleagues in Bulgaria Thank You Iyad for your good service ►
►
Limor is a creative thinker with an excellent ability for
problem solving. She is committed, independent and
productive, dedicated and diligent. She is an
outstanding professional and a team player in every
sense of the word.
►
Orit Horev
Internal Controller, Quality Assurance Department
1.5 years of experience at the company
Hagit Ohayon
Orit is a diligent, dedicated and caring employee. She
prepared the Getz offices and the European Division
teams for ISO 9001 and ISO 18001 certification (quality
management systems and security management) in an
optimal fashion!
BU Development Coordinator
17 years of experience at the company
A dedicated and committed employee - efficient,
meticulous and service-oriented, cooperative and ready
to assist. Recently Hagit offered to cover for a colleague,
alongside her regular work, and executed all her duties
in an excellent fashion.
►
Ayelet Lilienfeld
BU Development Coordinator
3 years of experience at the company
A diligent and skilled employee, methodical and caring,
dedicated to the organization’s goals. Ayelet has recently
enlisted to welcome a new strategic customer, a task she
executed quickly and in an excellent fashion,
contributing to an increase in sales.
►
Boris Chernogovsky
Maintenance Personnel, specializes in chip processing at the
Maintenance Department
15 years of experience at the company
Thanks to his quiet manner, his dedicated work and his
golden creative hands, Boris saves the organization
thousands of shekels each year. He is professional, fast,
efficient and accurate, polite and service minded. Boris
recently helped out a great deal in the factory’s move to
the textile building.
◄ Each of the quarterly outstanding
employees wins the use of the
Outstanding Employee Car during an
entire quarter.
25
Our C
DELTA GIVES BACK
Expanding our
Work on Behalf of
the Community
Volunteers from Delta Israel
and Delta Galil continue to
assist special needs athletes
in overcoming their
obstacles at the Special
Olympics Games.
●●●
We are currently
considering expanding
our cooperation with the
association to other Delta
sites around the world.
Under Cover
C
26
3
ooperation between Delta and the Special Olympics Association in Israel is in its
3rd year. Since the beginning of this cooperation, over 200 employees from the
companies in Israel have volunteered as aids at the national competitions, which
enable children (from age 8) and adults, with special needs or who suffer from a mental
disability, to overcome their limitations through support and guidance. The special athletes
compete in group or individual activities in 9 sports fields, including athletics, cycling,
basketball and a variety of motor activities. During the competition, our volunteers serve as
judges, present medals, work as ushers, keep time and generally assist. The moving responses
of the employees who took part in the activities are heartwarming.
Giving Back is Heartwarming
The serious and caring Delta Israel employees, who joined the volunteer activities at the
Special Olympics this past year, serve as an example of Delta’s spirit of giving back.
Community
Expansion
of the Activity
Hila Ephrati-Halper,
Organizational Communications
Director and Head of Community
Relations: “In light of cooperation
with the Israeli Special Olympics
and the warm feedback from our volunteers, and
because the association works in 169 countries,
we are currently evaluating the possibility of
expanding the cooperation to Delta’s other sites
worldwide.”
1
In November, 24 Delta Israel employees and 12
employees from Delta Galil in Carmiel worked as
assistants and judges at the athletics, bowling,
and swimming competitions across the country.
Shiri Kravis, Product
Development Coordinator for
Victoria’s Secret, 1.5 years at Delta
Israel, who helped with the
bowling activity, says: “We left our
desks and pressing matters, and
together, as a team, with volunteers from other
departments, we volunteered. Each of us assisted
two groups of 3-4 participants for the entire day.
For some of them this was their first experience
with bowling, and we taught them how to play
and ran the activity. We worked with groups of
teenagers as well as with adults, including
participants in wheelchairs who needed
additional help. Everyone did the best they could
to hit the pins and to ‘strike’ - it was very exciting
and enjoyable! The participants in the
competitions really enjoy when people come to
watch them and be with them. The children
quickly connected with us and their enthusiasm
was contagious. We shared their excitement, we
encouraged and provided positive
reinforcements, and they helped us keep score
at the end of each game. Everyone who
participated in the activity gave his utmost, and
mentioned how much they had received from
the day of volunteering. Delta’s volunteer activity
is a beautiful and wonderful thing!
“We came to give back, and left as the
recipients”
Shoshi Shalom, Sales Manager for the H&O
retail chain, 14.5 years at Delta, helped out at the
athletics competitions. The team of volunteers
included office and field personnel from the
sales department, and was joined by the
National VP Sales, Eyal Yakir.
Shoshi: We were a team that came to encourage
and offer reinforcement, and we left as the
ones having gained a great deal of strength.
We felt enormous satisfaction from our activity,
especially from the connection, warmth
and love between the participants and their
great motivation to reach their goals. It was
amazing and moving and made us rethink the
unnecessary feeling of uneasiness that most
of us feel when meeting people with special
needs. When you spend time with them and
get to know them, you realize that they are not
essentially different and their warmth is amazing
and endearing. The participants connected with
us within seconds and did not stop laughing
and encouraging one another and sharing their
enthusiasm with us. When we spoke about the
activity later, we all agreed that we would be
delighted to volunteer at future activities. For us,
the volunteers, this was an opportunity to leave
our ‘cubicles’; when we saw the participants and
the attention they received and which they give,
it helped put our personal lives into perspective.
2
In the photos: Delta Israel’s volunteers at the
Special Olympics activities in November 2012:
1 Helping out and offering encouragement at
the athletics competition in Hadar Yosef 2 the
bowling competition at Kibbutz Gan Shmuel
3 the swimming competition in Rishon
Le’Zion.
The employees and athletes thoroughly
enjoyed themselves!
27
Delta Children
And this time:
Find the Differences
The following is a model from the American children’s brand LittleMissMatchedTM - which was recently acquired by Delta
(see article in this issue).
Both photos seem identical, but they are not. Can you see the
differences between them?
Your mission is to find and mark 10 differences between the
two photos.
Under Cover
Good Luck!
28