Slides - 10th International Bielefeld Conference

Transcription

9th International Bielefeld Conference.
Prof. Hendrik Speck
Prof. Hendrik Speck
University of Applied Sciences Kaiserslautern
Attention Based Economies ‐ the Economic Value of Google Scholar and Co.
February 3 – 5, 2009.
Bielefeld, Germany
Fachhochschule Kaiserslautern – University of Applied Sciences
Prof. Hendrik Speck
Introduction
1.
2.
3.
4.
5.
Libraries, Archives, Online Media Google Business Model
Google Book Search / Google Scholar
Commercialization of Attention
Implications/Conclusion
Prof. Hendrik Speck
Libraries, Archives, and Online Media
Prof. Hendrik Speck
Search Engine Industry
The Four Horsemen.
1
2
3
4
User (Reader and Online)
Content (Authors and Publisher)
Libraries (Private/Public/Scientific)
Google (Scholar and Book Search)
Prof. Hendrik Speck
Media Usage
Media Usage in Minutes per Day. United States. 1999‐2009
1999
2000
2001
2002
2003
2004
2005
2006*
2007*
2008*
2009*
Television
3h 54
4h 1
4h 5
4h 10
4h 14
4h 14
4h 14
4h 16
4h 16
4h 17
4h 17
Radio 2h 34
2h 35
2h 36
2h 43
2h 45
2h 42
2h 41
2h 40
2h 40
2h 42
2h 42
Newspapers 33.7
33
32.4
31.9
31.6
30.9
30.1
29.4
28.8
27.9
27.1
Audio 46.2
42.4
37.6
32.9
30.2
30.4
29.4
28.8
28.8
27.8
27.1
Internet 10.7
17.1
21.5
24.2
27
28.9
30.1
31.2
32.1
32.9
33.4
22
22.2
20.9
20.5
19.9
20.4
20.4
20.1
20.1
20.1
19.9
19.2
17.6
17.4
17.9
17.9
17.8
17.4
17.4
17.4
17.4
17.4
Video games 9.5
10.5
10.8
11.5
12.3
12.7
12.8
13.5
14.1
15.3
15.8
Home video 6.7
7.1
7.7
9.4
9.9
11
12.5
13.8
15
15.6
16.3
Movies 2.1
2
2.1
2.3
2.1
2
2
2
2
2
2
–
–
–
0.7
1.2
1.8
2.5
3.1
4.3
5.3
6.9
8h 59
9h 8
9h 12
9h 24
9h 30
9h 32
9h 32
9h 35
9h 38
9h 43
9h 44
Magazines Books Interactive & Wireless Total Source: Veronis, Suhler & Associates. Communications Industry Forecast. 2006, Available: http://www.vss.com/pubs/pubs_home.html or http://ww2.wpp.com/WPPDocuments/WPP_AR_2005_What_we_think.pdf
Prof. Hendrik Speck
Media Usage
Media Usage in Hours per Year. United States. 1999‐2009
+212 %
Internet
+141 %
Home video
+66 %
Video games
-10 %
Television
-5 %
Radio
-8 %
Movies
Books -9 %
Magazines -10 %
-20 %
Newspapers
Audio -41 %
Source: Veronis, Suhler & Associates. Communications Industry Forecast. 2006, Available: http://www.vss.com/pubs/pubs_home.html or http://ww2.wpp.com/WPPDocuments/WPP_AR_2005_What_we_think.pdf
Prof. Hendrik Speck
Search Engine Usage
Comparison.
Libraries.
Online Media.
Organization: Centralized
Local Access
Physical Limitations
Organization:
Decentralized
Global Access
Bandwidth Constraints
Time Constraints:
Time Required for Search, Access, and Retrieval
Retrieval Delay
Time Constraints:
Time Required for Transmission
Instant Access/ Retrieval Delay/ Content Type
Access:
Membership, Payments, Structure
Social, Religious, Regional Barriers
Censorship, Surveillance
Access:
Global
Technological Barrier
Fast Distribution
Prof. Hendrik Speck
Search Engine Usage
Comparison.
Libraries.
Online Media.
Content:
Static
Fixed
Outdated
Content:
Dynamic
Flexible
Updatable
Linkage:
Keyword Only
Low Linkage
Linkage:
Full‐text
Network
Quality:
Content Selection
Quality Content
Expensive
Quality:
No Editorial Filter
Content Mixed/ Media Competency
Cheap
Google Business Model
Prof. Hendrik Speck
Prof. Hendrik Speck
Search Engine History
Google Inc. 1999
Prof. Hendrik Speck
Search Engine Market
WebHits. July 2001 (Germany)
5.5 %
4.5 %
1.5 %
5.8 %
6.1 %
1.2 %
7.4 %
OTHERS
AOL Suche Dino Abacho alltheweb.com www.search.ch AOL Netfind AOL Search Excite excite.com Hotbot goto.com acoon.de 7.1 %
8.7 %
11.9 %
16.9 %
23.4 %
Source: WebHits.de. Web Barometer. July 2001, Available: http://www.webhits.de/deutsch/webstats.html
0.9% 0.8% 0.7% 0.7% 0.5% 0.4% 0.4% 0.4% 0.3% 0.3% 0.2% 0.2% 9th International Bielefeld Conference.
Prof. Hendrik Speck
WebHits. February 2002 (Germany)
3.9 %
4.1 %
5.0 %
5.5 %
3.8 %
1.7 %
1.2 %
1.1 %
3.8 %
OTHERS
Dino reisevista.de Abacho AOL Search www.search.ch alltheweb.com Hotbot directhit.com ixquick.com excite.com 8.5 %
9.0 %
9.7 %
0.5%
0.4%
0.3%
0.3%
0.3%
0.3%
0.2%
0.1%
0.1%
0.1%
42.7 %
Source: WebHits.de. Web Barometer. February 2002, Available: http://www.webhits.de/deutsch/webstats.html
Prof. Hendrik Speck
2.3 %
2.5 %
2.7 %
3.4 %
7.3 %
1.7 %
1.6 %
1.4 %
1.3 %
4.4 %
Directory
Directory
OTHERS
Bellnet 0.6%
www.search.ch 0.5%
AllesKlar 0.4%
DMOZ 0.3%
AOL Search 0.2%
Dino 0.2%
Austronaut 0.2%
die‐reise.de 0.2%
netscape.de/suche 0.2%
alltheweb.com 0.2%
9.2 %
62.2 %
Prof. Hendrik Speck
2.4 %
2.4 %
5.3 %
6.1 %
2.1 %
1.3 %
1.3 %
1.1 %
5.0 %
OTHERS
fireball.de 0.7%
Web.de directory 0.6%
AllesKlar 0.5%
Bellnet 0.5%
DMOZ 0.3%
suche.freenet.de 0.2%
search.bluewin.ch 0.2%
search.com 0.2% netscape.de/suche 0.2%
www.search.ch 0.2%
73.0 %
Prof. Hendrik Speck
2.4 %
4.8 %
5.9 %
1.8 %
1.6 %
4.8 %
OTHERS
Lycos Meta.Ger Altavista Web.de Directory
fireball.de DMOZ www.search.ch suche.freenet.de search.com Bellnet AllesKlar 0.8% 0.7% 0.6% 0.5%
0.5% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%
78.0 %
Prof. Hendrik Speck
WebHits. March 2006 (Germany)
4.4 %
4.4 %
2.4 %
4.8 %
OTHERS
Lycos
0.6%
Altavista 0.5% T‐Online 0.5% WEB.DE 0.4% suche.freenet.de 0.4%
Meta.Ger 0.3% AllesKlar 0.3% arcor.de 0.3%
Web.de directory0.2%
search.com 0.2%
fireball.de 0.2%
DMOZ 0.1%
84.0 %
Source: WebHits.de. Web Barometer. March 2006, Available: http://www.webhits.de/deutsch/webstats.html
Prof. Hendrik Speck
2.6 %
3.3 %
1.9 %
1.7 %
3.7 %
OTHERS
Lycos
WEB.DE
suche.freenet.de
arcor.de
Altavista
Meta.Ger
AllesKlar
search.com
fireball.de
WEB.DE Verz. DMOZ
ask.com
0.6% 0.5% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 86.8 %
Prof. Hendrik Speck
WebHits. March 2008 (Germany)
2.3 %
3.2 %
2.1 %
3.2 %
OTHERS
AOL
ask.com
arcor.de
WEB.DE
suche.freenet.de
Lycos
AllesKlar
Altavista
Meta.Ger
search.com
Flix.de
Fireball.de
DMOZ
0.8%
0.4% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 89.2 %
Source: WebHits.de. Web Barometer. March 2008, Available: http://www.webhits.de/deutsch/webstats.html
Prof. Hendrik Speck
Click Share Percentage. AOL and WebHits. July 2006 (Germany)
Others
Total
1.
36.20%
1.73%
1.56%
2.79%
42.29%
2.
10.20%
0.49%
0.44%
0.79%
11.92%
3.
7.22%
0.35%
0.31%
0.56%
8.44%
4.
5.15%
0.25%
0.22%
0.40%
6.02%
5.
4.15%
0.20%
0.18%
0.32%
4.85%
6.
3.41%
0.16%
0.15%
0.26%
3.98%
7.
2.88%
0.14%
0.12%
0.22%
3.37%
8.
2.55%
0.12%
0.11%
0.20%
2.98%
9.
2.41%
0.12%
0.10%
0.19%
2.82%
10.
2.54%
0.12%
0.11%
0.20%
2.97%
>10.
8.87%
0.42%
0.38%
0.68%
10.36%
Source: AOL Research. 500k User Queries Sampled Over 3 Months. Available: http://research.aol.com/pmwiki/pmwiki.php
Prof. Hendrik Speck
Clicks per Month for “Hotel Berlin”. AOL and WebHits. July 2006 (Germany)
Others
Total
1.
66,812
3,200
2,888
5,151
78,051
2.
18.832
902
814
1,452
22,000
3.
13,334
639
576
1,028
15,577
4.
9,511
456
411
733
11,111
5.
7,662
367
331
591
8,951
6.
6,288
301
272
485
7,346
7.
5,324
255
230
411
6,220
8.
4,708
225
203
363
5,500
9.
4,455
213
193
344
5,205
10.
4,692
225
203
362
5,481
>10.
16,367
784
707
1,262
19,121
Source: AOL Research. 500k User Queries Sampled Over 3 Months. Available: http://research.aol.com/pmwiki/pmwiki.php
Prof. Hendrik Speck
Growth Rates Change vs. Year Ago. comScore. February 2006 (United States)
49%
46%
42%
36%
30%
28%
26%
22%
20%
12%
11%
9%
5%
Jan‐05
Feb‐05
Mar‐05
Apr‐05
May‐05
Jun‐05
Jul‐05
Aug‐05
Sep‐05
Okt‐05
Nov‐05 Dec‐05
Source: comScore. Search Query Annual Growth Rates. February 2006, Available: http://www.comscore.com/cms/displaycontent.asp?id=764&suffix=pdf
Jan‐06
Prof. Hendrik Speck
Daily Search Queries in China in Million/Day. iResearch. 2002 to 2010. 2,400
1,890
1,440
24
80.8 188.4
406.5
729
1050
2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: iResearch. China Internet Search Market Report. 2005. Available: http://english.iresearch.com.cn/downloadfile.asp?id=404
http://english.iresearch.com.cn/downloadfile.asp?id=404
Prof. Hendrik Speck
Growth Rate of Daily Search Queries. iResearch. 2002 to 2010. (China)
236.7%
133.2%
115.8%
79.3%
44.0%37.1%
31.3% 27%
2003 2004 2005 2006 2007 2008 2009 2010
Source: iResearch. China Internet Search Market Report. 2005. Available: http://english.iresearch.com.cn/downloadfile.asp?id=404
2005. Available: http://english.iresearch.com.cn/downloadfile.asp?id=404
Prof. Hendrik Speck
Search Functionality. Google Web Search I/II
1
2
3
4
5
6
7
8
Search/Advanced Search
Spell Checker
Translation
Stock Quotes
Street Maps
Calculator
Currency Conversion
Definitions
Prof. Hendrik Speck
Search Functionality. Google Web Search II/II
9
10
11
12
13
14
15
16
Phone Book
Travel Information
Cached Links
Movie Information
Music Information
Weather
Questions and Answers
Search by Number Fachhochschule Kaiserslautern – University of Applied Sciences
Prof. Hendrik Speck
Anatomy of a Business Model Product Diversification of Google Inc.
Web
Images, IGoogle, Tool‐ Blog, Talk, Earth, News, bar, Note‐ Groups, Orkut, Maps, Products, book, Health, Video, Picasa, Sketchup
Blogs, Finance, RSS, Youtube, Movies
Docs, Cal Book, Scholar
Mobile,
Local, SMS
Checkout
( )
Chrome,
Pack,
Android
Summer of Code
Prof. Hendrik Speck
Anatomy of a Business Model Strategic Objectives
Web
Images, News, Products, Blogs, Movies
Earth, IGoogle, Tool‐ Blog, Talk, bar, Note‐ Groups, Orkut, Maps, book, Health, Video, Picasa, Sketchup
Finance, RSS, Youtube, Docs, Cal Book, Scholar
Mobile,
Local, SMS
Checkout
Mobile
and Localisation
Payment
Chrome,
Pack,
Android
Summer of Code
( )
Search
Advanced Personalisation Content,
Mapping
Search
Communication
and Social Graph
Browser,
Recruitment
Applications,
and Phones, Standardisation
Interfaces, Standardisation
Search Engine Business Models. I/II
1
2
3
4
5
6
7
Subscription/Fee
Direct Placement
Pay for Inclusion (PFI)
Merchandising
Advertisement (PPV/PPC/PPP)
Product Placement Advertising/Partner Networks
Prof. Hendrik Speck
Search Engine Business Models. II/II
8
9
10
11
12
13
14
Affiliate Partnerships
Value Added Services (Audio/Video)
User Data
User Generated Content/Web 2.0
Premium Services
Consulting/Research
Licenses/Search Appliances
Prof. Hendrik Speck
Prof. Hendrik Speck
Google. Sources of Revenue in Thousand USD. 2003 ‐ 2007
2003 2004 2005 2006 2007
Google Web Sites
Google Network Sites
Advertising Total
Licensing
Revenues Total
792,063
628,600
1,589,032 3,377,060 6,332,797 10,624,700
1,554,256 2,687,942 4,159,831 5,787,900
1,420,663
3,143,288 6,065,002 10,492,628 16,412,600
45,271
1,465,934
45,935
73,558
112,289
181,400
3,189,223 6,138,560 10,604,917 16,594,000
Source: Google. Annual Report 2005. United States Securities and Exchange Commission. March 16, 2006, Form 10‐K, Available: http://investor.google.com/pdf/2005_Google_AnnualReport.pdf and Google. Annual Report 2006. United States Securities and Exchange Commission. March 1, 2007, Form 10‐K, Available: http://investor.google.com/pdf/2006_Google_AnnualReport.pdf and Google. Annual Report 2007. United States Securities and Exchange Commission. February 15, 2008. Available: http://investor.google.com/documents/2007_Google_AnnualReport.html
Prof. Hendrik Speck
Google. Sources of Revenue in Percent. 2003 ‐ 2007
2003 2004 2005 2006 2007
Google Web Sites
54%
43%
50%
49%
55%
44%
60%
39%
64%
35%
Advertising Total
97%
99%
99%
99%
99%
3%
1%
1%
1%
1%
Licensing
Prof. Hendrik Speck
Prof. Hendrik Speck
Google Scholar
Sources:
Peer‐reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.
Features: Find papers, abstracts and citations
Locate the complete paper through libraries or online
Ranking:
According to relevance: full text of article, author, publication in which the article appears, and citations in other scholarly literature
Google Book Search
Two Sources: Library Project/ The Partner Program
Viewing Options:
Snippet view / Preview / Paid Full View
Access Options:
Online Access / Buying or borrowing actual books / Library and university access
Three types of books:
In‐copyright and in‐print books / In‐copyright but out‐of‐print books / Out‐of‐copyright books
Prof. Hendrik Speck
Prof. Hendrik Speck
Google Search. Life of a Tea Bush.
Prof. Hendrik Speck
Prof. Hendrik Speck
Prof. Hendrik Speck
Prof. Hendrik Speck
Prof. Hendrik Speck
Commercialization of Attention
Online Marketing
Prof. Hendrik Speck
Search Result Page with Advertising. Google Adwords.
Online Marketing
Keyword Estimates. Google AdWords.
Source: Google Adwords. Available: https://adwords.google.com
Prof. Hendrik Speck
Prof. Hendrik Speck
Online Marketing
Popular Keywords. Google AdWords. United States. 2007
No. Keywords
1. ebay
2. free
3. new
4. hotel
5. travel
6. hotels
7. jobs
8. car
9. insurance
10. music
11. porn
12. beach
13. camera
14. cars
15. pictures
CPC
$1.00 $2.29 $2.45 $2.72 $2.83 $3.80 $1.79 $5.17 $15.83 $1.12 $0.76 $3.52 $1.53 $2.05 $0.77 Clicks 265,674
187,163
152,781
125,360
121,034
106,302
96,668
93,365
92,830
60,839
59,806
59,768
55,899
53,269
49,520
$/Day
$266,690 $429,450 $373,860 $340,790 $342,030 $404,150 $172,930 $482,550 $1,469,380 $68,410 $45,520 $210,250 $85,570 $109,150 $38,250 Fachhochschule Kaiserslautern – University of Applied Sciences
Prof. Hendrik Speck
Search Engine Usage
Adwords. Most Clicks per Day in United States. 2006/2007/2009
Adwords. 2006
1. free
2. new
3. hotel
4. software
5. sex
6. video
7. music
8. porno
9. women
10. girls
Adwords. 2007
1. ebay
2. free
3. new
4. hotel
5. travel
6. hotels
7. jobs
8. car
9. sex
10. music
Adwords. 2009
1. jobs
2. travel
3. car
4. insurance
5. music
6. cars
7. beach
8. camera
9. porn
10. pictures
9
6
6
0
0
0
0
0
0
2
2
2
Prof. Hendrik Speck
Online Marketing
Most Expensive Keywords. Google AdWords. United States. 2007 and 2009.
No. Keywords
1. school consolidation loans
2. student loan debt consolidation
3. education loan consolidation
4. fort worth dwi
5. college loan consolidation
6. mesothelioma
7. texas mesothelioma
8. new york mesothelioma
9. epithelioid mesothelioma
10. student loans consolidation
11. mesothelioma attorneys
12. malignant mesothelioma
13. california mesothelioma
14. college consolidation
15. consolidation college
CPC
$72.02 $68.44 $65.45 $64.72 $63.66 $63.42 $63.17 $63.08 $63.02 $62.78 $62.63 $61.51 $61.05 $60.50 $60.50 Clicks $/Day
1
$90 18
$1,270 10
$640 7
$470 21
$1,320 209
$13,230 3
$190 1
$70 0
$20 16
$1,030 4
$250 5
$320 2
$110 13
$780 13
$780 Fachhochschule Kaiserslautern – University of Applied Sciences
Prof. Hendrik Speck
Online Marketing
Popular Keywords. Google AdWords. Germany. 2007
No. Keywords
1. ebay
2. Möbel
3. Sport
4. free
5. Auto
6. Motorrad
7. Hotel
8. Telefonbuch
9. Modellbau
10. Berlin
11. Kinder
12. Google
13. Computer
14. Tv
15. Handy
CPC Clicks $0.71 110,183
$1.03 40,660
$1.31 36,025
$2.29 34,372
$3.86 34,254
$0.95 30,888
$2.72 28,781
$0.15 27,783
$0.53 23,450
$1.52 22,455
$1.02 22,126
$3.60 22,029
$2.61 21,775
$1.09 21,745
$1.54 21,307
$/Day
$78,250 $41,750 $47,100 $78,570 $132,310 $29,300 $78,350 $4,240 $12,530 $34,200 $22,590 $79,240 $56,900 $23,640 $32,870 9th International Bielefeld Conference.
Prof. Hendrik Speck
Online Marketing
Most Expensive Keywords. Google AdWords. Germany. 2007
No. Keywords
1. Auto Insurance
2. Detektei Hamburg
3. insurance quotes
4. Detektiv Hamburg
5. quotes
6. Easy Kredit
7. Detektei Stuttgart
8. Detektei Düsseldorf
9. Circuit City
10. Unterwäsche
11. mortgages
12. Private Krankenversicherungen
13. Detektiv Berlin
14. Winzip
15. Citibank Kredit
CPC Clicks $33.40 1,336
$31.52 1
$30.64 2,766
$28.06 0
$26.68 2,924
$26.35 7
$24.85 0
$24.09 0
$21.85 1,753
$17.79 2,049
$17.23 236
$16.93 8
$16.60 1
$16.32 461
$15.95 3
$/Day
$44,620 $30 $84,770 $20 $78,030 $200 $8 $9 $38,300 $36,450 $4,070 $130 $20 $7,540 $60
Prof. Hendrik Speck
Search Engine Usage
Most Popular Search Queries. Yahoo and Dogpile Original/Filtered
Yahoo (1996)
1. sex
2. chat
3. xxx
4. playboy
5. netscape software
6. nude
7. porno
8. games
9. porn
10.weather
Dogpile (1997)
1. of
2. free
3. the
4. sex
5. nude
6. pictures
7. in
8. for
9. new
10. software
Dogpile Filt. (1997)
1. free
2. sex
3. nude
4. pictures
5. new
6. software
7. mars
8. university
9. xxx
10. chat
7
7
6
9
9
9
9
9
9
1
1
1
Source: EyeScream Interactive. Yahoo! Top 200 Search Words. EyeScream Interactive. 1996, Available: http://www.eyescream.com/yahootop200.html and EyeScream Interactive. Dogpile Top 200 Search Words.
EyeScream Interactive. July 1997. Available: http://www.adz.net/top200/dogpiletop200.htm
Prof. Hendrik Speck
Search Engine Usage
Most Popular Queries
Excite (1997)
1. sex
2. nude
3. free
4. pictures
5. new
6. university
7. women
8. chat
9. gay
10.girls
Excite (1997)
1. sex
2. free
3. nude
4. pictures
5. university
6. pics
7. chat
8. adult
9. women
10.new
AltaVista (1998)
1. sex
2. applet (Robot)
3. porno
4. mp3
5. chat
6. warez
7. yahoo
8. playboy
9. xxx
10.hotmail
7
7
8
9
9
9
9
9
9
1
1
1
Source: Jansen, Bernhard J., Amanda Spink, Judy Bateman, and Tefko Saracevic. Real Life Information Retrieval: a Study of User Queries on the Web. SIGIR Forum, Vol. 32. No. 1., pp. 5 ‐17., Available: http://jimjansen.tripod.com/academic/pubs/sigirforum98/forum98.pdf; Spink, Amanda, Deitmar Wolfram, Bernard Jansen, and Tefko Saracevic. Searching The Web: The Public and Their Queries. 2001. Available: http://jimjansen.tripod.com/academic/pubs/jasist2001/jasist2001.pdf; Silverstein, Craig, Monika Henzinger, Hannes Marais, and Michael Moricz. Analysis of a Very Large AltaVista Query Log. SRC Technical note #1998‐14. Available: http://gatekeeper.dec.com/pub/DEC/SRC/technical‐notes/abstracts/src‐tn‐1998‐014.html; Fachhochschule Kaiserslautern – University of Applied Sciences
Prof. Hendrik Speck
Search Engine Usage
Most Popular Queries
Excite (2001)
1. free
2. sex
3. christmas
4. nude
5. pictures
6. new 7. pics
8. music
9. games
10.stories
Fast (2001)
1. free
2. download
3. sex
4. pictures
5. uk
6. nude
7. mp3
8. hotel
9. windows
10.pics
AlltheWeb (2002)
1. free
2. sex
3. download
4. software
5. UK
6. windows
7. new
8. hotel
9. mp3
10.video
1
1
2
0
0
0
0
0
0
2
2
2
Source: Spink, Amanda, Seda Ozmutlu, Huseyin Cenk Ozmutlu, and Bernhard. J. Jansen. U.S. versus European Web searching trends.
SIGIR Forum. 2002, 36(2), Available: http://www.acm.org/sigs/sigir/forum/F2002/spink.pdf and Jansen, Bernhard. J. and Amanda Spink. An Analysis of Web Searching by European AlltheWeb.com Users. Information Processing and Management. 2005, 41(2), pp. 361‐
381, Available: http://sky.fit.qut.edu.au/~spinkah/IPM‐EuropeanSearching.pdf
Prof. Hendrik Speck
Search Engine Usage
Keyword Similarity. Top News Searches. Google, Yahoo, and AOL. 2007
Google 2007
1.
2.
3.
4.
American Idol
Youtube
Britney Spears
2007 Cricket World Cup
5. Chris Benoit
6. Iphone
7. Anna Nicole Smith
8. Paris Hilton
9. Iran
10. Vanessa Hudgens
Yahoo 2007
1.
2.
3.
4.
Saddam Hussein
Iran
Iraq
President George W.
Bush
5. Oil and Gas Prices
6. Barack Obama
7. Hillary R. Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech
AOL 2007
1. Chris Benoit
2. Phentermine
3. Pet Food Recall
4. Global Warming
5. Virginia Tech
6. Iraq
7. Juanita Bynum
8. Iran
9. Immigration
10. Don Imus
7
7
7
0
0
0
0
0
0
2
2
2
Source: Zeitgeist. Search Patterns, Trends, and Surprises. Google. Available: http://www.google.com/intl/en/press/zeitgeist.html; Yahoo. Yahoo! 2007 Top Trends in Search. Yahoo. Available: http://buzz.yahoo.com/toptrends2007/ and AOL. AOL 2007 Year End Hot Searches. AOL. News Searches. Available: http://about‐search.aol.com/hotsearches2007/news.html
Prof. Hendrik Speck
Search Engine Usage
Keyword Similarity. Top News Searches. Lycos and Ask Jeeves. 2007
Lycos 2007
1.
2.
3.
4.
5.
6.
7.
8.
9.
Saddam Hussein Iran Conflict
Pakistan Conflict
Global Warming
Debut of iPhone
Al Jazeera
Gas Prices
Illegal Immigration
Michael Vick Dog‐
Fighting Scandal
10. North Korea Ask Jeeves 2007
1. xxx
7
7
0
0
0
0
2
2
Source: Lycos. Top Films, TV Shows, and News Stories of 2007. Lycos. December 12, 2007, Available: http://50.lycos.com/121207.asp
Prof. Hendrik Speck
Search Engine Usage
Most Edited Pages. Wikipedia. January 2007
English
1.
2.
3.
4.
French
German
George W. Bush
United States
Jesus
2006 Israel‐Lebanon conflict
Adolf Hitler
World War II
RuneScape
Hurricane Katrina
Wii
Canada
Deaths in 2006
Anarchism
2006 FIFA World Cup
September 11, 2001 attacks
Bill Clinton
Michael Jackson
Islam
Britney Spears
1.
2.
3.
4.
5.
6.
Deutschland
Nekrolog 2005
Nekrolog 2006
Jesus von Nazaret
Libanonkrieg 2006
Fußball‐
Weltmeisterschaft 2006
7. Türkei
8. Zeugen Jehovas
9. Die Simpsons (Figuren)
10. Kroatien
11. Figuren der Harry‐
Potter‐Romane
12. Schweiz
13. Berlin
14. Österreich
15. Zweiter Weltkrieg
16. Counter‐Strike
17. Rammstein
18. Europäische Union
1.
2.
3.
4.
5.
6.
7.
Février 2005
Décembre 2004
Algérie
France
Rose‐Croix
Rugby à XIII
Coupe du monde de football de 2006
8. Ségolène Royal
9. Adolf Hitler
10. Islam
11. Québec
12. The Beatles
13. Nicolas Sarkozy
14. Témoins de Jéhovah
15. Montréal
16. Friedrich Nietzsche
17. Arles
18. Zinedine Zidane
19. François Mitterrand
e
r
g
r
e
n
E h G n F h
a
c
s
n
li
m
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
Source: Wikipedia Statistics. Wikimedia Foundation. November 2006, Available: http://stats.wikimedia.org/EN/Sitemap.htm
Prof. Hendrik Speck
Google Book Search and Google Scholar
Revenue Streams
1
2
3
4
Adwords / Adsense
Affiliate Fees / Book Sales
Subscription Services
Content
Prof. Hendrik Speck
Implications
Prof. Hendrik Speck
Libraries
Bibliotheksindex.
507 m2 per 1000 users
4.5 Employees per 1,000 users
127.496€ Expenses for Information and Literature Acquisitions per 1,000 users
25% Electronic Archives
73.9 Business Hours per Week
Source: Bibliotheksindex (BIX). 2007. http://www.bix‐bibliotheksindex.de/
Prof. Hendrik Speck
Libraries in Germany. Library Spending per Year and Citizen
2005
2004
2003
2000
1995
13.4€
1,272.5 Mio. 15.4€
1,371.7 Mio. 16.7€
1,305,6 Mio. 15,9€
1,058.3 Mio. 13,0€
1,101.7 Mio. Source: Statistisches Bundesamt. Kulturfinanzbericht 2008. September 2008, Available: http://www.statistik‐portal.de/Statistik‐
Portal/kulturfinanzbericht_2008.pdf, Statistisches Bundesamt. 2005: Kulturausgaben der öffentlichen Hand bei 8 Milliarden Euro Press Release. No. 296. July 20, 2006. Available: http://www.destatis.de/jetspeed/portal/cms/Sites/destatis/Internet/DE/Presse/pm/
2006/07/PD06__296__216,templateId=renderPrint.psml, and Statistisches Bundesamt. 2003: Kulturausgaben der öffentlichen Hand bei 8,2 Milliarden Euro. Press Release. No. 201 May 5, 2004, Available: http://www.destatis.de/jetspeed/portal/cms/Sites/destatis/
Internet/DE/Presse/pm/2004/05/PD04__201__213,templateId=renderPrint.psml
Prof. Hendrik Speck
Google. Sources of Revenue in Thousand USD. 2003 ‐ 2007
2003 2004 2005 2006 2007
Google Web Sites
Advertising Total
Licensing
Revenues Total
792,063
628,600
1,589,032 3,377,060 6,332,797 10,624,700
1,554,256 2,687,942 4,159,831 5,787,900
1,420,663
3,143,288 6,065,002 10,492,628 16,412,600
45,271
1,465,934
45,935
73,558
112,289
181,400
3,189,223 6,138,560 10,604,917 16,594,000
Prof. Hendrik Speck
Players and Interests
1
2
3
4
User (Open Access)
Content (Monetarization and Branding)
Libraries (Audience, Preservation, Mission)
Google (Reach and Advertising)
Prof. Hendrik Speck
Outlook
1.
2.
3.
4.
Increased Funding
Revenue Participation
Open Source / Open Content
Network Concentric Model
Creative Commons / Net Review
Attention as Currency
Prof. Hendrik Speck
End
Prof. Hendrik Speck
Conclusion
Contact Information
Thank you for your attention.
I will gladly answer your questions.
Prof. Hendrik Speck contact (at) hendrikspeck [dot] com
University of Applied Sciences Kaiserslautern
Information Architecture Lab
Amerikastrasse 1
66482 Zweibrücken
Tel: +49 6332 914 360
Skype: hendrikspeck
Prof. Hendrik Speck
Conclusion
Attribution‐ShareAlike 3.0 Unported. License Information.
License Information. You are free to share (to copy, distribute and transmit the work) and to remix (to adapt the work) under the following conditions: Attribution. (You must attribute the work in the manner specified by the author or licensor but not in any way that suggests that they endorse you or your use of the work) Share Alike. (If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license.)

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