public relations society of the philippines
Transcription
public relations society of the philippines
PUBLIC RELATIONS SOCIETY OF THE PHILIPPINES The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services among others. PRSP is a non-stock, non-profit organization established on February 19, 1957 by leading Filipino PR experts. The Society’s mission is to advance the practice of public relations by: uniting those engaged in the profession; encouraging continuing education of practitioners; generating public confidence in the profession by promoting high ethical practice and encouraging high standards of public service; playing the active role in all matters affecting the practice of public relations; and strengthening the relationships of public relations professionals with employees and clients, government at all levels, educators, media and the general public. As part of its objective of working for the advancement of the welfare of the Filipino people through the dignified, ethical and effective practice of public relations, the Public Relations Society of the Philippines (PRSP) has organized 18 national PR congresses through the years. Held during the officially recognized Public Relations Month of September, some of these Congresses include: 12th National Public Relations Congress September 22-23, 2005 CONGRESS THEME: “PR.Actually!” 13th National Public Relations Congress September 28-29, 2006 CONGRESS THEME: “MINDMAP: Charting the Course of PR in a New Millennium” 14th National Public Relations Congress September 26-28, 2007 CONGRESS THEME: “PR PRogressive!” 15th National Public Relations Congress September 16-17, 2008 CONGRESS THEME: “Planet. People. Partnership” 16th National Public Relations Congress September 10-11, 2009 CONGRESS THEME: “The Social Change Challenge: PR – Pushing Reforms” 17th National Public Relations Congress September 23-24, 2010 CONGRESS THEME: “PR 2.0: Build. Engage. Deliver.” 18th National Public Relations Congress September 22-23, 2011 CONGRESS THEME: “PR in a Transparent World The social and digital media revolution has brought about an Age of Disruption that calls for changes in the way businesses and organizations can best respond to influence the consumer’s mind. The advent and power of connective technologies have given people tools that link them to vast amounts of information as well as to one another. Disruptive influencers such as Facebook, Twitter, blogs, flashmobs and mobile technology create tremendous opportunities for brands or governments to create a new competitive mindshift for more effective customer or citizen engagement. The 19th National PR Congress, with the theme PR 360o: RESPONDING IN THE AGE OF DISRUPTION, ’has lined up topics that will assist communications professionals in achieving the required shifts in mindsets, and in formulating the relevant PR strategies that will make the new media work best for them while building on the gains of traditional media. PR 3600 is about understanding how PR professionals can capitalize on messages, and how they can efficiently integrate all these channels in winning the hearts and minds of their stakeholders. The 19th National PR Congress seeks to share the best practices of industry leaders and influencers on how they successfully communicate with their audiences, and effectively engage stakeholders across every platform, every device, keeping in mind the fundamental principles of public relations. SWALLOWING THE RED PILL: The Age of Digital Disruption Pierre-Alain Guillon - CEO, F5DIGITAL Operations CLICK: Tools that Changed the Rules Juan G. Chua - President, Computer Manufacturers, Distributors & Dealers Association of the Philippines (COMDDAP) Manny Fernando - CEO, Megamobile Philippines | President, IMMAP Art Samaniego - TechNews Editor, Manila Bulletin WHO ARE THE MEDIA TODAY? Citizen Journalism Bruce Oltchick - Managing Director, Universal McCann Inday E. Varona - Head, Bayan Mo iPatrol Mo Jayvee Fernandez– Professional Blogger (abuggedlife.com) | Sr. Manager, ID8 WHAT YOU SEE IS WHAT YOU GET: Issues & Challenges in New Media Eden Lau - Co-Founder & COO, Brandtology Leah Besa-Jimenez - Group Head-Digital Media, Smart Communications WHAT YOU DON’T SEE IS BETTER YET: Opportunities for Public Relations & Issues Management Cameron Buckley - Chief Marketing Officer, Sentia Media Maria Ressa - Executive Editor & CEO, Rappler.com WALK THE LINE: Has Ethical Practice Changed with the Change in Influencers? Paul John Pena - Chief Digital Officer, Leo Burnett Worldwide | Vice-President, IMMAP Noemi Lardizabal-Dado - Editor, Blog Watch Citizen Media | Features Editor, Philippine Online Chronicles Carlos Palma - Executive Director, Havas Media GANITO KAMI NOON, PAANO KAYO NGAYON? Mikey Bustos - Talent, GMA Network | Youtube Sensation INTEGRATING COMMUNICATIONS AMIDST THE DISRUPTION John Martin Miller - Chairman & CEO, Nestle Philippines (2012 Grand Anvil Awardee) ACCIDENTALLY ON PURPOSE: Reputation Management Tony Ahn - Digital Marketer & Reputation Management Consultant Prof. Enrique Soriano - Ateneo Graduate School of Business TOUCH: Engaging the External Audience Steve Romasanta - Marketing Director, PepsiCo MODERN FAMILY: Keeping the House in Order thru Internal Communications Haidee Enriquez - Vice President for Human Resources - Asia Pacific, Sitel (DON’T JUST) DROP IT LIKE IT’S HOT: Crisis Communications Richard Brundage - President, Center for Advanced Media Studies | Author, The Heart in Communicating MISSION POSSIBLE: Issues Management Atty. Michael Toledo - Sr. Vice President for Corporate Affairs, Philex Mining ROMANCING THE DISRUPTION: Branding the Philippines Here and Abroad Hon. Ramon Jimenez - Secretary, Department of Tourism (632) 623 9479 | (632) 387 5104 | (632) 814 0266 [email protected] www.PRCongress.ph www.facebook.com/PRSPNews @PRSPNews 19TH NATIONAL PUBLIC RELATIONS CONGRESS September 27-28, 2012, Grand Ballroom, InterContinental Manila, Makati City (Please print and fax to 814 0266) Name Last First Middle Initial Position Company Address Tel. No. Mobile No. E-mail Fax No. Company Website How many participants from your company will be joining the PR Congress? EARLY BIRD RATES (until August 15, 2012) PRSP Member: Non-Member: P 8,000 P 10,000 REGULAR RATES PRSP Member: P 10,000 Non-Member: P 14,000 NGO/Government (No early bird rate) P 6,000 Academe (Students): P 5,000 Academe (Faculty Members): P 7,000 Group rate (for non-PRSP members ONLY): 4 registrants + 1 free Please deposit cash or check payments to: Account Name : Public Relations Society of the Philippines Account No. : 0485 0083 725 Bank Name : BDO Branch : Pioneer Highlands-Madison Branch Please notify us of your payment by sending your validated deposit slip with your name indicated on it through fax at 814-0266, or email at [email protected]. Receipt of this document will trigger us to confirm your enrollment and prepare the Official Receipt which shall be sent to you by mail or courier. For cash payments, please visit our office: Unit 908, 9th Floor Cityland Condominium 10 Tower 1, 156 H.V. Dela Costa Street, Salcedo Village, Makati City Presented by: in in cooperation cooperation with with MAJOR SPONSORS MINOR SPONSORS MEDIA PARTNERS MEDIA INTELLIGENCE PARTNER ONLINE MEDIA PARTNER WEB PROVIDER