annual report 2015

Transcription

annual report 2015

annual
report
2015
annual
report
2015
annual
report
2015
letter from the President
6
letter from the Governing Board 8
highlights 2015
10
“with you” commercial model
18
consumers24
workers34
stores42
value chain
54
social transformation
66
letter from the President
Letter from the
President
Agustín Markaide
In general, the 2015 financial year showed a more
favourable economic environment and, in particular,
a stable distribution sector, with little growth in
consumption and an increase in competition. Consumer
confidence has experienced some improvement,
which is reflected in the normalisation of durable goods
consumption but which has not led to greater food
consumption. The keys to the sector are a large market
overall stability and little elasticity in terms of income
compared to other chapters in family expenditure.
At EROSKI, in this 2015 financial year we deem
the restructuring phase we launched in 2009 to be
concluded. Today we are where we wanted to be. The
ordinary results for our distribution activity display a
positive evolution during these years, although the final
results are still witness to the cost of the conversion we
embarked on.
We now open up a new stage, one that is more
focused on competitiveness. Store refurbishments are
making progress, together with the opening of new
establishments. 27% of the food distribution network
is now new-generation stores. The increase in client
footfall and sales is undoubtedly the best endorsement
of the competitiveness of the new commercial model
that has resulted from the progress made throughout
the value chain.
At the EROSKI consumer cooperative we seek to
6 | 2015 Annual Report | EROSKI
promote healthy eating. In pursuing this goal we give
greater relevance to the fresh produce section and to
the presence of local products while incorporating more
products with improved nutritional composition, among
other things. Part of this same line are the numerous
training actions aimed at consumers, prominent among
which, this year, were those undertaken with more than
72,000 boys and girls through the Nutrition School
devoted to promoting a balanced diet and a healthy
lifestyle. In this endeavour we relied on the contributions
of the Scientific Committee of EROSKI Foundation and
other specialists participating in the 5th Nutrition School
encounter. This kind of contribution helps us to refine
diagnoses and set priorities.
Today the EROSKI Group boasts more than 7 million
Client Partners, holders of the EROSKI, CAPRABO,
IF and FORUM SPORT cards. We place them at the
epicentre of our strategy and, thanks to the possibilities
of technology and the new communication channels,
we are moving forward towards a more integral and
more segmented management based on client profiles,
always in a quest for their satisfaction and for greater
efficiency. There is no doubt that today’s technology is
opening up new avenues for advancing towards a more
individualised relationship.
Alliances to reinforce the procurement function to offer
consumers better prices. Alliances with local suppliers
to promote a more sustainable and highly diversified
agri-foods sector to enrich our gastronomic culture
and favour more varied and healthy nutrition. Alliances
for “Zero Waste” that have led to no food suitable for
consumption being discarded in our stores. They are
instead channelled towards needy collectives through
the Food Banks and more than a hundred local social
organisations
In 2016 we will set out on a new train of thought, looking
towards 2020 on the basis of a sound commercial
network, more focused on the markets where we are
widely recognised and with an ambitious expansion
plan through the franchise network, to which we will
steadily add new converted stores and new own stores.
Agustín Markaide
PRESIDENT
2015 was also a year in which we strengthened our
alliances, a constant feature of EROSKI’s trajectory.
EROSKI | 2015 Annual Report | 7
letter from the Governing Board
Letter from the
Governing Board
Promoting healthy eating forms part of EROSKI’s
mission. This is not a cosmetic undertaking or a
marketing campaign; rather, it stems from our mission
as a consumer cooperative and is a demonstration of
the significant advances made in this year 2015 that
has ended.
Today one of the most important problems we face
as consumers is the drastic change in our eating
habits, which is leading to a public health problem
associated with the rates of cardiovascular risk,
diabetes, high blood pressure and excess weight or
obesity. Balanced eating and a healthy lifestyle plays a
fundamental role today in the individual and collective
wellbeing of our society.
FROM LEFT TO RIGHT:
JAVIER CORTAJERENA,
M.JOSE MOLINA, CRISTINA
GAINZA, ENRIQUE MARTÍNEZ,
LEIRE MUGERZA, EDORTA
JUARISTI, LUIS IGNACIO RUIZ
DE ALEGRÍA, NEREA ESTURO,
JAIONE URIARTE, LOURDES
RODRÍGUEZ, LANDER BELOKI,
GEMMA OTADUY
Through the Scientific Committee of the EROSKI
Foundation we know that the trivialisation of what we
eat is a critical aspect that to a large extent explains
the situation. Social groups who give value to food,
practice eating as a social function and have a
broader gastronomic culture eat better, their health is
significantly better and they display greater vitality and
optimism in their attitude to life. Is that not wellbeing?
Diversity plays a crucial role here, because a varied
diet is a healthier diet.
Diversity is inherent to the cooperative movement.
EROSKI promotes a sustainable agri-foods sector
based on a highly diversified productive fabric. We are
committed to local products and work with more than
4,000 agri-foods suppliers, of which more than 50%
are small SMEs and cooperatives.
The new “with you” stores are escalating their
specialisation in fresh produce, offering a broader
range for the consumer’s greater freedom of choice;
they are stores open to selling food produced in the
local environment and place people at the epicentre
of their activity. To workers, through self-managed
teams which set targets for themselves and work
on action plans to adapt each store to the specific
expectations of their clients and to the competitive
context. To consumers, because they form part
of the cooperative management. We invest in their
education and information for practising healthier and
more sustainable consumption, and because they
set the expectations to which we must respond as an
organisation.
EROSKI is the sum of both collectives, the Consumer
Partners and the Worker Partners, who on a parity
basis undertake the corporate governance and
the management and representation of the parent
cooperative of the EROSKI Group. It is a collective
project, a model of cooperative organisation
that to start with does things differently and has
demonstrated a great deal of maturity and stability
throughout our history. A history based on the primacy
of the collective over individuality, combining the reality
of a market economy with cooperative values and
principles in a project devoted to the consumer and
to society. The high level of commitment of the Worker
Partners to this collective project is also born of and
fed by this unique conception, because they own the
company in which they work.
Social transformation through business activity is
one of the corporate goals. EROSKI is today more
prepared than ever to better contribute to a fairer, more
supportive, more sustainable society, one with higher
levels of health and wellbeing.
Leire Mugerza Garate
PRESIDENT OF THE
EROSKI GOVERNING BOARD
highlights 2015
highlights
2015
HIGHLIGHTS 2015
HIGHLIGHTS 2015
sales
6,058
million €
turnover
5,279
million €
net sales
(before VAT)
306
million till
checkouts
consumers
212
million €
transferred to
consumers
through offers
and promotions
>7
million Client
Partners, holders
of the EROSKI,
CAPRABO, IF and
FORUM SPORT
cards and
accounting for
76% of our sales
Best Customer
Service,
recognised
for the fourth
consecutive year
31,000
Client Partners
participated
with their ideas to
improve their
“with you” store
workers
of which
11,858 are partners
33,509
workers
2,864
franchised jobs in
the network of
franchised stores
67%
of women in
positions of
responsibility
7,935 partners of EROSKI S. Coop.
3,444 partners of Hipermercados S. Coop.
479 partners through Gespa FORUM
+30%
increase in training hours,
up to 178,000 for a more
“with you” service
HIGHLIGHTS 2015
HIGHLIGHTS 2015
stores
95 supermarkets
4 FORUM SPORT stores
1,896
establishments
99
new stores
27%
of food establishments are
new-generation stores
1,286 Supermarkets
90 Hypermarkets*
19 Cash & Carry
61 Service Stations*
23 Opticians
162 Travel agencies
46 FORUM SPORT sports
material stores
200 IF Cosmetics shops
9 Online stores
431 EROSKI/city
327 CAPRABO
188 EROSKI/center
166 ALIPROX
86 ONDA
80 FAMILIA
8 EROSKI/merca
*The sale of a lot of 36
hypermarkets in early 2016
should be taken into account
suppliers
10,335
suppliers,
of which 4,676
are commercial
vendors
>50%
of retail suppliers
are small local
producers
21,064
local products,
2,610
agreements
680 of them new
with SMEs and
cooperatives to
develop local
agri-food products
>6
72,087
million visitors
participants
per month to
consumer.es
in initiatives
for balanced
eating and a
healthy lifestyle
19
years
collaborating
with the
Food Bank
13,595
equivalent
annual meals
donateds,
nearly 9,000
tonnes of food
donated by
EROSKI and
its clients
We renew
the SA8000
Certification
and adherence
to the Global
Compact
HIGHLIGHTS 2015
HIGHLIGHTS 2015
recognitions
MAY
Innovation in
Automation:
The automation of
the Elorrio Logistics
Platform (Bizkaia) is
recognised as one
of the “Year’s 100
Best Ideas”.
APR
MAR
Shepherds’ School:
A tribute for
the years of
collaborating with
the Gomiztegi
Shepherds’ School
of Gipuzkoa.
Best packaging:
The design of
EROSKI products
wins first prize in
the American
“Vertex Awards”,
which recognise
creativity, sales
competency
and innovation
in distributor
packaging.
Citizens’ Award:
EROSKI Foundation
is honoured in the
16th Edition of the
Citizens’ Awards
in the category
of Health and
Quality of Life in
recognition of its
social commitment in regard to
a healthy lifestyle
and solidarity.
Idiazabal Cheese:
The annual Ordizia
Fair (Gipuzkoa)
pays tribute to
EROSKI for its
contribution in the
distribution and
dissemination of
Idiazabal D.O.
cheese inside and
outside the Basque
Country.
Healthy habits:
EROSKI’s female
team won the
8th Donosti
Companies Race
in record time.
Small producers:
AECOC, the
Spanish Mass
Consumption
Association,
recognises the
joint work undertaken by EROSKI
and Artzai Gazta
in the promotion
of Idiazabal
D.O. shepherd’s
cheese.
Own brand:
EROSKI won with its
Asian Sensations
by belle makeup
remover oil at the
“Salute to Excellence Awards”,
which recognise
the quality and
innovation of
distributor-brand
products.
OCT
Employment:
A prize to the
EROSKI franchises
for being the
franchising
company that
creates the most
jobs.
JUN
Zero Waste: The
Ministry of Agriculture, Food and
Environment distinguishes EROSKI’s
innovative and
sustainable work
in reducing food
waste through
its “Zero Waste”
programme.
JUL
Educating in
Healthy Eating:
The “Nutrition
School” of EROSKI
Foundation
received the
GOSASUN seal
promoted by
Innobasque for
encouraging
healthy
practices among
schoolchildren.
Social
commitment:
The EROSKI
team emerged
victorious in the
female category
of the 1st Solidarity
Race between
Cooperatives
organised by
Mundukide
SEP
Quality:
The “Golden Gold
Awards” which
recognise the
most exacting
greengrocers
in Spain chose
EROSKI Zarauz
as the best Mass
Distribution
greengrocer’s in
2015.
We listen to you:
EROSKI won the
prize to “the year’s
best customer
service” in the
Mass Distribution
category for the
fourth consecutive
year.
Food Bank:
CAPRABO won
the “Tango prize
to best solidarity
project” for its
programme of
micro-donations to
Food Banks
NOV
Social
Responsibility:
EROSKI’s recognition at the 1st
Edition of the
Vodafone Deia
Innovations Sariak
brings to light the
cooperative’s
contribution for
a more cohesive
society and one
with greater levels
of health and
wellbeing.
Equal opportunity:
“laCaixa”
Incorpora Award
for EROSKI’ active
commitment to
integrating people
at risk of social
exclusion into the
working world.
Social
employment:
The 4th edition of
the GUREAK Prizes
honours EROSKI
with the “Aurrera”
Prize for the jobs
generated for
disabled people.
DEC
Family tourism:
The Spanish
Large Families
Federation (FEFN)
has awarded
Viajes EROSKI the
Family Tourism Seal
in recognition of
this specialised
service.
Healthy habits:
EROSKI Foundation
wins the 6th
CCNIEC Prize
awarded by the
Catalan Nutrition
Centre and
Institute of Catalan
Studies for the
best initiative in
the food industry
to encourage
healthy habits.
“with you” commercial model
The “with you” commercial model
through which we are remodelling
our store network is escalating our
specialisation in fresh produce, is
opening stores to local products and
is establishing a more personalised
relationship with Client Partners,
from the service given in stores to
brand loyalty through EROSKI Club.
WITH YOU
WITH YOU
Consolidation
of the “with you”
commercial
model
To innovate is to reinvent oneself, and if there is one
thing that sums up EROSKI’s activity in recent times
it is transformation. Integral innovation committed to
optimising the value chain, the development of new store
models and a new way of relating to clients, steeped in
the “with you” spirit that inspires our day to day.
The stores converted to the “with you” model show 7%
sales growth. There is no doubt that clients’ positive
response to the new-generation stores is the best
validation of the new commercial model. An increase in
sales that we are seeing both in the higher client footfall
and in the higher profile of the fresh produce sections,
the growth of which is in double-digit figures.
31,000 Client
Partners have
participated in
the programmes
to evaluate
the conversion
of EROSKI
stores into the
“with you” model
We are different,
we are a cooperative
You can tell
we’re from here
This is your store,
we listen to you
We are concerned
with your health
and wellbeing
Here you
make savings
We offer you a
positive experience
“With you” stores offer consumers greater freedom of
choice because a varied diet is the basis for healthier
eating. The new “with you” commercial model is
escalating our specialisation in fresh produce, opening
the stores to local products produced in the closest
vicinity to each store, driving forward the diversity
of the productive fabric of the agri-foods sector and
establishing a more personalised relationship with the
client, from in-store customer service to customer loyalty
through the EROSKI Club card.
“With you” supermarkets are built through the
contributions, ideas, opinions and needs of the Client
Partners, who are placed at the epicentre of the
organisation in keeping with our identity as a consumer
cooperative.
31,000 Client Partners have participated in the
programmes to evaluate the conversion of EROSKI
stores to the “with you” model, most of them through
face-to-face surveys and group dynamics in which they
took part together with the worker teams of their regular
store.
The “with you” store is not just a physical transformation;
above all it is a major cultural change in our organisation
that entails placing the Client Partners at the centre of
gravity, directing the entire organisation towards the
stores as the prime relationship spaces and driving
forward the self-management of each store’s team. They,
as owners of the company in which they work, give their
all to adapting their store’s commercial proposal to the
competitive context and to the specific expectations of
their clients.
We are
concerned with
your health
and wellbeing
EROSKI’s commitment to healthy eating is one of its
major hallmarks and is present in its own-brand products,
in the breadth of its range, in the promotion of a balanced
diet, in its specialisation in fresh produce and in the work
of its Foundation.
• 2,075 own-brand products with Traffic-Light
Nutrition Labels, the most transparent labelling on
the nutritional quality of foodstuffs.
• We removed partially-hydrogenated vegetable
fats from own-brand products.
• We removed parabens and triclosan from ownbrand products in cosmetics and personal care.
• We eliminated 287 tonnes of salt, fats and sugars
from our own-brand products.
•In our own brand we offer 460 gluten-free products,
27 lactose-free products, 61 low-salt and 49 low-fat
products, 29 low-sugar and 40 fibre-rich products.
Here you
make savings
EROSKI Club enables new ways of saving that
were hitherto unthinkable, all without reducing
in the slightest the quality of the fresh produce,
the commitment to local products and the wide
assortment for greater freedom of choice.
• 212 million euros transferred to the consumer
through increasingly personalised offers and
promotions.
• More than 7 million Client Partners, holders of the
EROSKI, CAPRABO, IF and FORUM SPORT cards.
• 76% of sales are made to Client Partners.
• 18 incredible savings campaigns such as “We are
giving VAT away”, “We refund the amount of your
shopping” or 25% discount on meats or deli products.
•We simultaneously manage more than 30,000
different offers with each customer’s profile in mind.
• More than 3 billion Travel Club points redeemed for
more than 1,200,000 gifts and trips.
•Innovation: New EROSKI Sannia Bread, which
helps to reduce cholesterol, made from oat
beta-glucan.
•Innovation: New range of freshly-baked breads
and buns, free of preservatives and artificial
colorants.
• 72,087 participants in the initiatives promoted by
the EROSKI Nutrition School for balanced eating
and a healthy lifestyle, 44% more than the previous
year.
•EROSKI Foundation has published a new Study on
the Eating Habits and Nutritional Status of the
Spanish Population.
WITH YOU
You can tell
we’re from here
EROSKI contributes to articulating a sustainable agrifoods sector based on the diversity of its productive
fabric as a key element in its contribution to the
economy, culture, healthy eating and environmental
quality of our surroundings.
•We sell 21,064 local products produced in the
vicinity of each one of our stores, with 680 new ones
having been incorporated in 2015
• 2,610 agreements with SMEs and Cooperatives
for the development of local agri-foods, bringing
small producers to consumers, implementing
a flexible commercial management adapted to
micro-enterprises and collaborating in plans for their
professionalization and their business growth.
•We developed new ranges of EROSKI-branded
local milk in Galicia, Catalonia and the Balearics
with “Sustainable Dairy Assurance Scheme” (SDAS)
certification, offering consumers new options that
support the economy and employment in their
localities.
• Development of collaboration agreements with
sectoral organisations to promote local foods,
Designations of Origin (D.O.) and Protected
Geographical Indications (P.G.I.).
WITH YOU
This is your store,
we listen to you
We are on a drive for more personalised customer care
and all their opinions help us to improve. Thanks to
our cooperative culture we see diversity as enriching.
We apply extreme sensitivity to our clients’ linguistic
identity, we make an effort to attend to them in their
own language and take this policy to our own-brand
packaging.
• “The year’s best customer service” for the fourth
consecutive year.
• 423,000 queries answered by Customer Service.
• 48 h is the time limit to answer our clients.
• 31,000 Client Partners have participated through
their assessments, opinions and suggestions in
the conversion of EROSKI stores to the “with you”
model.
• 221,000 followers and fans on social media, 47%
more on Twitter and 7% more on Facebook.
• 21 Consumerist Committees comprising Client
Partners who debate, take up positions and define
guidelines for the cooperative.
We are different,
we are a
cooperative
Our cooperative culture means that things are different
at EROSKI. Our socio-business model is a pioneering
one and makes us unique. Since its incorporation, it is
the Consumer and Worker Partners who have formed
the cooperatives’ decision-making body.
• “One store, one self-managed unit” is the vision
that guides us for the greater satisfaction of the
Client Partners and for quality employment, through
participation and responsibility.
We offer you a
positive experience
We seek inspiration to surprise our clients through
values such as closeness, empathy and participation,
which are inherent to the cooperative culture. We know
that innovation is the route we must take to never cease
to surprise them.
• 178,000 training hours for the professional
coaching of the working teams, 30% more than last
year.
•We launched 436 new products with our own label,
to offer an assortment of 4,510 own-brand items.
• 11,858 Worker Partners, who own the company in
which they work.
• 60 corporate management sessions with Consumer
and Worker Partners.
• Governing Board comprising 6 Consumer
Partners and 6 Worker Partners, chosen by the
AGM for a four-year period. In the cooperative, these
positions are unpaid.
• AGM comprising 250 Consumer Partners
and 250 Worker Partners, unpaid positions in
the cooperative. The governance of the parent
cooperative is undertaken on a parity basis by the
two communities, Consumers and Workers, which
form EROSKI.
• 42 local campaigns undertaken to promote food
produced in the vicinity of our stores.
Have you already had the experience of a “with you” store?
More personalised customer service, a strong
commitment to local products, greater prominence of
fresh foods and the promotion of healthy eating are the
major hallmarks of the new-generation stores.
www.eroskicorporativo.es/memoria2015
consumers
consumers
WE TAKE CENTRE STAGE
Closer ties with Client Partners
makes us more efficient, allowing
us to achieve new levels of
transferred savings and to learn
to anticipate in helping them to
practice healthy eating.
CONSUMERS
CONSUMERS
More than 7 million
Client Partners
• More than 7 million Client Partners form
part of EROSKI, holding the EROSKI,
CAPRABO, IF and FORUM SPORT cards. In
2015 900,000 new holders joined.
• 76% of sales are made to Client Partners.
• More than 212 million euros in savings
transferred to the consumer, mostly
through personalised offers.
• •More than 287 tonnes of salt, fats and
sugars removed in 2015 to nutritionally
improve EROSKI-brand products.
• More than 13,700 interventions to
guarantee food quality and safety,
between audits, microbiological and
physicochemical analyses and checks of
technical product sheets.
• For the fourth consecutive year,
recognised as the mass-distribution
company with the best client service. In
2015 we answered almost 423,000 queries
through our Customer Service.
• 221,000 followers, 47% more on Twitter
and 7% more on Facebook. In 2015 we
had more than 1,643 interactions per day
on social media.
• 21 Consumerist Committees comprising
Client Partners who debate, take up
positions and define guidelines for the
cooperative, which boasts 1,002,778
Consumer Partners.
Establishing closer ties with Client Partners is one
of the pillars of the new “with you” commercial
model, one that also reinvents EROSKI’s identity as a
consumer cooperative. We have more than 7 million
Client Partners, holders of the EROSKI, CAPRABO,
IF and FORUM SPORT cards. Client Partners are at
the heart of the new strategy which, thanks to the
possibilities of technology and the new communication
channels, are giving way to a more integral kind of
commercial management under the banners of the
EROSKI Group, a more segmented one according to
client profiles and one that is gradually moving forward
to adapt to its areas of interest.
Consumers today shop in a more rational way, impose
greater expenditure control and demand a better
price-value equation, yet they have not changed the
deepest tendencies that mobilise their consumption
towards quality of life and caring for their health.
The weakening of disposable income in the Spanish
middle class has given primacy to price as a
variable of success in recent years. But at the same
time a consumer is emerging who is committed
to the economic and social development of their
surroundings and to environmental sustainability.
A consumer who advances towards more sensitive
consumption, also as an exercise in the collective
identity of belonging, one who sees food and daily
habits as the keys to proactively managing their health
and quality of life, their own and that of their familial
and social setting.
Client Partners are consolidating their position as
one of the fundamental linchpins of EROSKI as a
consumer cooperative.
First year of life of
EROSKI Club
The EROSKI Club programme launched barely a year
ago with the aim of reinvigorating the figure of the
cooperative’s Consumer Partners ended 2015 with
more than three million Client Partners. 76% of sales
made by EROSKI take place within its perimeter.
The Client Partners of EROSKI Club today enjoy clear
and direct benefits such as special prices in more
than 3,000 products, exclusive offers, discounts that
build up as credit available for future purchases, all
the benefits of the Travel Club programme and direct
access to the different participation channels in the
cooperative.
The profile of our Client Partners is mainly families with
children living in the home, who represent around 40%
of the community. They are also the ones who most
intensively use the card in all the Group’s businesses,
including the online supermarket, and also in
other establishments attached to the Travel Club
programme. They are followed by customers over the
age of 65, who constitute the second most numerous
group, accounting for 25% of the total. They are
characterised by using neighbourhood supermarkets
in preference and have a significantly lower buying
volume, but in contrast give a great deal of importance
to local products and to the nutritional quality of the
products, giving priority in their shopping to foods
with lower salt, sugar or fat content. In addition,
within EROSKI Club we find a wide disparity of small
population segments (very young and recently
emancipated clients, single-person households, etc.),
who will play an increasingly prominent role.
Client Partners account for 76% of the Group’s
sales.
CONSUMERS
CONSUMERS
We are making advances in more
personalised and efficient proposals
Participatory management to
improve our commercial proposal
EROSKI red:
bespoke benefits
EROSKI Club is something more than a card, it
is the key giving access to new concepts that
facilitate shopping and savings, providing each
Client Partner with exclusive offers, discounts
and promotions adapted to their needs and
interests.
EROSKI Club is a core element of the new “with
you” commercial model driving the cooperative
in the transformation of its commercial activity.
The participation of the Client Partners through
different channels placed at their disposal is a
fundamental element in the processes of active
listening and ongoing improvement. This is
directly associated with the self-management
of each store’s teams to adapt their commercial
proposal to the expectations of their clients and
their own competitive environment.
The EROSKI Red Visa card has expanded its
benefits in 2015. The card, which was launched
with the pledge to be free of charge, allows
clients to finance their purchases without
commission, without interest or costs, while
also benefiting from other advantages in clinics,
hotels, workshops, sports shops, hair removal
centres and others.
Our systems manage the information and draw
up promotional proposals specific to each client
Partner, always in a quest for their satisfaction,
the relevance of the generated savings
and greater efficiency derived from better
adapting to their expectations. This permits
considerably increasing the savings transferred
to consumers, up to 212 million euros. We are
able to simultaneously manage more than 30,000
commercial proposals, differentiated by client
profile.
We look for greater efficiency derived from
a better adjustment to client expectations
through simultaneously implementing
more than 30,000 different commercial
proposals.
It can also be used for obtaining cashback in
EROSKI stores. An increasingly valued service
that has boosted its use by 2.6% this year.
We have almost 214,000 Client Partners, regularly
interacting with EROSKI through a specifically
designed webspace (www.eroski.es/club) where
they can find out the credit available on the card,
obtain more personalised discounts and discover
the savings they have made to date. Furthermore,
through this webpage the Client Partners can
participate in programmes to evaluate ownbrand products and propose improvements,
and through the “Grade your Store” programme
they can assess the new stores converted to
the new “with you” commercial model while also
suggesting new innovations.
Best customer
service of the year
For the fourth consecutive time, EROSKI was
recognised as the mass-distribution company
with the best customer service. This award
is conferred by the Sotto Tempo Advertising
consultancy, which measures the degree of
satisfaction of clients in different sectors and
which recognises the differential values of
the “with you” service that EROSKI has been
implementing in its strategic plan. In 2015 we
attended to 345,000 client queries, 15% more than
in the previous financial year.
For the fourth consecutive year EROSKI
was recognised as the mass-distribution
company with the best customer service.
Open to conversation
The social networks offer new possibilities for
conversing, sharing information, answering
queries and taking good note of suggestions.
We ended the year with a community of 186,663
fans on Facebook (7% more) and exceeded
600,000 interactions with users on content
relating to our brand. On Twitter, we ended the
year with 34,461 followers, 47% more than at the
end of 2014.
EROSKI’s “Géminis”
Data Processing Centre
in Elorrio (Bizkaia)
CONSUMERS
CONSUMERS
We promote
healthy eating
Promoting a balanced diet and a healthy lifestyle is
today the principal function of EROSKI as a consumer
cooperative. EROSKI’s commitment to health is
present in its own brand, in its specialisation in fresh
foods, in the breadth of its range for a more varied diet,
in the promotion of more balanced eating and in the
work being done by the EROSKI Foundation.
EROSKI is constantly working on improving the
nutritional composition of its own-brand foodstuffs
and in 2015 eliminated more than 287 tonnes of salt,
sugars and fats. In fact, it has completely eradicated
partially hydrogenated vegetable fats from all its
own-brand products. Furthermore, EROSKI applies to
its own-brand products the “Nutritional Traffic Light”,
the most transparent nutritional labelling and the one
that is easiest to understand by consumers.
This commitment to health also extends to its cosmetic
products, where it has eliminated chemical additives
such as parabens and triclosan, which have been
questioned by the scientific community.
In addition, the new stores converted to the new “with
you” commercial model feature a comprehensive
section of diet and organic foods. They sell a broad
range of products that respond to the growing
diversity of nutritional profiles of consumers and
which include an own-brand range with more than
450 gluten-free products, 27 lactose-free products, 29
low-sugar and 40 fibre-rich products that we offer in
our stores today.
EROSKI Sannia,
the healthiest option
The EROSKI Sannia range offers a healthier alternative
in a great many food categories and is an outstanding
option for its lower content in salt, sugars or fats or its
higher source of fibre.
146 products already comprise the EROSKI Sannia
range and, as with all EROSKI own-brand products,
they contain no artificial colorants or transgenic
ingredients (GM), nor trans fats made from partially
hydrogenated vegetable oils. They always feature the
Nutritional Traffic Light on their packaging.
2015 CCNIEC Prize
EROSKI won the CCNIEC Prize to innovation in
the food industry for its contribution to improving
eating habits and collaboration in food education.
The recognition is awarded by the Catalan
Nutrition Centre and Catalan Studies Institute
and the Generalitat de Cataluña, the Catalan
Government.
Specialists in fresh produce
The “with you” store also prioritises the breadth of
range in the fundamental categories that underpin
the Mediterranean diet, because broader consumer
choice is crucial in facilitating a more varied diet.
New EROSKI Sannia Bread
In 2015 we eliminated more than 287 tonnes
of salt, sugars and fats from our own-brand
products.
Innovation for healthier eating is developed in
collaboration with suppliers and technology
centres. This is the case with the development of
a new EROSKI Sannia Bread launched in 2015,
which helps to reduce cholesterol thanks to a
new recipe which includes oat beta-glucan.
The stores converted to the “with you” commercial
model intensify their specialisation in fresh produce,
increasing up to 20,000 items on sale, many of them
seasonal food, especially fruit, vegetables and fish.
The fresh produce proposals of the “with you” store
changes in the course of the year in alignment with
local production seasons. These sections account for
more than 25% of sales in hypermarkets and more
than 40% in supermarkets, with notable two-digit
growth in sales thanks to the implementation of the
“with you” model.
The commercial proposal of the “with you” store
is very much in alignment with seasonal local
fresh-produce production.
Golden Gold Award
The “with you” greengrocer’s of EROSKI Zarauz,
the first store to be converted and the one which
served to define the model to be extended to
the remodelling of the commercial network, was
recognised as the best Spanish greengrocer’s
in 2015 in the category of Mass-Market Food
Retailers, a recognition awarded by the Valle
Venosta Association of Horticultural Producers
in Italy.
CONSUMERS
CONSUMERS
Gastronomic
culture
Foods of the
Mediterranean diet
New
foods
Consumption of
organic foods is growing
According to the Nutrition Survey of the Spanish
Population conducted by EROSKI Foundation,
practising healthy eating is greatly associated with,
among other factors, the level of gastronomic culture
of the population. The less value is given to nutrition,
the more food is trivialised and disengaged from the
social act of eating as a family or with friends, the
worse we eat and, over time, cases of deteriorating
health and obesity start to emerge. Furthermore,
variety in our diet is another driving factor of good
health.
The “with you” store prioritises the breadth of range
in the fundamental categories underpinning the
Mediterranean diet to give consumers greater choice
and thus facilitate more varied eating.
We are living in extraordinarily stimulating times. New
foods are gaining in popularity in our diet and have
come to enrich the variety of our nutrition.
The “with you” stores are giving greater prominence
to organically produced foods as a healthier and more
environmentally friendly option.
In 2015 we already included a total of 16 sushi corners
in our “with you” stores, a new, easy and enjoyable way
of practising healthy eating.
In 2015 we marketed more than 1,000 organic
products, from fruit and vegetables to dairy products,
oils, wines, etc.
In order to encourage a broad gastronomic culture
today that will help us to practice healthier eating,
we have built “Classrooms” in the stores where we
undertake numerous activities through the Nutrition
School of EROSKI Foundation.
CONSUMER.ES also offers more than 4,500 recipes
on its website and app, each one of them with its
nutritional value.
For example, in the new-generation stores the space
given over to special oils has been increased by 40%
and new varieties have been incorporated to offer up
to twenty select oils with a wide range of nuances that
also include all the Designations of Origin of Spanish
olive oil.
The new “with you” commercial model also expands
variety in other fundamental categories of the
Mediterranean diet, such as pulses (100 items on sale,
which include the 9 Spanish D.O.s), rice (60 items that
also include the 4 D.O.s) or pasta (with more than 300
items available).
Furthermore, foods found in the diet of other latitudes
with excellent nutritional properties are playing a
more prominent role in our stores: products such as
yucca, yam, ginger, avocado, mango… or the now very
familiar pineapple.
New foods such as seeds and pulses to be
discovered, pancakes and cereal bars, vegetable
smoothies… they are also enriching and improving our
diet. In 2015, the new diet and organic food section of
the “with you” store doubled the previous year’s sales.
Do you want to view EROSKI’s initiatives to promote
healthy eating?
The EROSKI brand is committed to the health of its clients.
This is why it helps you to stay in good health by offering a
comprehensive catalogue of healthy foods.
workers
workers
WE ARE OWNERS
OF THE COMPANY
We are making progress in
configuring high-performance
teams and are committed to the
development of our people. In 2015
we increased the hours devoted to
training by 30%.
WORKERS
WORKERS
Letter from
the Social
Managing
Director
We workers are the
owners of the company
• We are 33,509 workers, of which 11,858
are partners of the company in which
they work.
• In 2015 166 new Worker Partners joined
the cooperative.
• We devoted more than 178,000 hours to
the professional training of the working
teams, 30% more than last year.
• 67% of positions of responsibility are held
by women.
• Our internal rules governing working
conditions facilitates work-life balance,
with significant benefits for all the workers.
2015 was a year in which we gave a strong boost to the
development of the management model in the points
of sale, particularly in the supermarket business.
A model that builds teams with a high degree
of participation in the management of its centre
(self-management) and with excellent professional
qualifications to offer the client the best service and
attention. In this model, the self-managed teams set
themselves targets and draft action plans to adapt
each store to the specific expectations of their clients
and to the competitive context. The 18 KREA Prizes
awarded this year recognise the contribution of these
teams in the areas of Customer Service, Business
Efficiency and Involvement in the Surroundings.
The training of people and the professional coaching
of the teams constitute the fundamental lines in making
advances in the configuration of high-performance
teams with a cooperative self-management culture.
In 2015 we increased the hours devoted to training
by 30% and redefined the programmes of the “Fresh
Produce School” to develop talent in our teams. An
ambitious project that is still in the early stages and
which will take us to new advances in the “with you”
store model, maximising our specialisation in fresh
produce.
In a cooperative, as in any other type of enterprise,
the key is to properly manage commitments and
relinquishments. In an organisation where the
workers are also owners of the company in which
they work, it is not possible to set a distance between
decisions and their consequences. With cooperative
values, decisions can only be taken with complete
transparency. Once again we have realised that, at
EROSKI, today we have a solid internal cooperative
culture that is ready to take easy and not-so-easy
decisions with a high degree of consensus, prioritising
the common socio-business project.
We allocate a considerable amount of resources
and time to strengthening EROSKI’s internal culture
because all the efforts dedicated to this, on every
level, constitute the best guarantee for the future of a
collective project.
Social transformation also forms part of cooperative
targets and we will remember 2015 for having opened,
together with GUREAK, the first supermarket managed
entirely by disabled people, a pioneering initiative in
social innovation. The expansion of franchises opens
up new avenues for collaboration and alliances for
generating jobs.
• In 2015 718 workers joined our network of
franchised stores.
• The Spanish Franchisers’ Association (AIF)
recognised EROSKI as the franchise that
generates the most jobs.
EROSKI is a cooperative in which Consumer and
Worker Partners are the two major communities that
configure the organisation. The high level of internal
commitment to the collective project is one of the
major hallmarks of our corporate culture. We have
our own differentiating company model based on
being the owners of the company in which we work
according to a participative management model.
The parent cooperative EROSKI S. Coop. incorporated
166 new Worker Partners. 84% are women with an
average age of 36 years. The majority occupies jobs
created in the remodelled fresh produce sections of
the stores converted to the “with you” model, which are
committed to a more personalised customer service.
At EROSKI, following the cooperative principles of
MONDRAGON CORPORACION, we apply a fairer
wage scale, with a range that shortens the differences
between the more operative positions and the top
management ones with greater responsibilities.
EROSKI’s corporate governance is based on parity
between Worker Partners and Consumer Partners. This
means that both the AGM, with 250 representatives
from each community, and the Governing Board,
comprising 12 members also established on a parity
basis, are elected and occupy unpaid positions,
as do the members of the rest of the corporate
governance bodies such as the Consumerist Council,
the Social Council, the Resources Committee and the
Surveillance Committee.
At EROSKI the most far-reaching decisions are
debated and taken in the cooperative representation
forums, in some cases after also having conducted
a comprehensive referendum in which all the Worker
Partners have the right to participate.
We are a model of cooperative organisation that has
demonstrated a great deal of maturity and stability
throughout its history. A history based on the primacy
of the collective over individuality, combining the reality
of a market economy with cooperative values and
principles.
Emilio Cebrián
SOCIAL MANAGING DIRECTOR
WORKERS
WORKERS
Franchised
entrepreneurs
We are committed to the
development of people
Our cooperative self-management culture fits perfectly
with the philosophy of the entrepreneurs who are
committed to creating their own company and seek the
backing of distribution professionals and a trustworthy
brand such as EROSKI.
The training of people and the professional coaching
of the working teams constituted the fundamental
lines of 2015 in moving forward in the configuration of
high-performance teams and the cooperative selfmanagement culture. We devoted more than 178,000
hours to training in order to professionally qualify the
working teams, 30% more than the previous year.
2,864 professionals work in the EROSKI franchised
store network after 718 people joined in 2015. The
Spanish Franchisers’ Association (AEF) recognised
EROSKI as the franchise that creates the most jobs.
KREA Prizes
The year’s best initiatives undertaken in the sphere of
self-managed working teams in the EROSKI stores were
recognised with the KREA Prizes. In 2015, 208 good
practices were entered and a total of 18 recognitions
were awarded in the categories of Customer
Service, Business Efficiency and Involvement in the
Surroundings.
The successive editions of the KREA Prizes are turning
into an important tool to drive the “with you” conversion
of the stores towards a model that looks after every
detail to further a better shopping experience for the
client.
Internal communication
At EROSKI, internal communication acquires special
significance because in many cases the figure of
the workers and the owner is one and the same.
Specifically, EROSKI ownership is shared between
11,858 Worker Partners.
Internal communication is essential in the decisiontaking of a cooperative and in driving forward
changes and continuous improvement. In this task
we have numerous tools and different publications
available, which provide information for all levels of the
organisation, as well as our own corporate intranet,
through which any Worker Partner can access content
that is professionally useful and is of interest to the
company.
60 internal information sessions were held in 2015,
bringing together a collective of more than 5,500
Worker Partners to share the company’s situation and
the plans for the future of the cooperative in a direct,
close and participative way.
We practice internal communications
transparency, which is crucial in the decisiontaking of a cooperative and in driving forward
changes and continuous improvement.
Several programmes have been launched for
developing talent and providing professional coaching:
We invested more than 178,000 training hours for
providing professional qualification and driving
forward the development of self-managed highperformance teams.
Fresh Produce School
Permanent professional training is one of the pillars of intensifying our
differentiation as specialists in fresh produce. In 2015 we embarked on
a new training programme that lays the foundations for new advances in
the “with you” store model, with particular emphasis on specialising in
fresh produce. The new programme started out in incipient form in 2015
with 60 professionals in the Butcher’s and Fishmonger’s sections, and
the corresponding training modules have already been designed for the
Greengrocer’s, Deli and Bakery sections, with the aim of having more
than 500 professionals attend these classrooms each year.
New edition of the “with you”
Customer Service Programme
One of the conversions of the “with you” commercial model that won the
widest recognition and appreciation from clients is the way the EROSKI
stores listen and provide personalised customer care. In the 2015 edition,
more than 3,000 workers attended this programme, which trains them in key
skills for improving the attention and service given to clients in the stores.
ENFORMA e-learning platform
We support the training of workers throughout their working lives. Through
the ENFORMA platform, in which 45% more people participated, we
manage different training and learning programmes in order to make
them accessible in an autonomous and decentralised manner given the
geographical disparity of our establishments, offering each worker the
most appropriate training module for their progress in their competencies.
SUMMA management development programme
Implemented in collaboration with MONDRAGON UNIBERTSITATEA, its
goal is to develop executive and organisational management skills. This is
a renewed commitment to training as the driver of transformation and of
the construction of sustainable competitive advantages over time. The first
intake, around twenty Worker Partners, will complete their training course
in 2017.
WORKERS
WORKERS
A standard in
equal opportunities
Equality observatory
Social innovation
EROSKI has had an Equality Observatory in
place for more than a decade to ensure that this
principle is present throughout the organisation,
because we believe in the strength of people, in
the transforming ability of their work and in their
personal and professional development.
In 2015 EROSKI and GUREAK Group opened
the first supermarket entirely managed by
disabled persons. This is a pioneering initiative
in social innovation that opens up a new avenue
for generating social employment offering new
opportunities for the job inclusion of disabled
people while giving visibility in society to the
diversity of skills and capabilities in people.
In 2015 we implemented 58 specific measures
to further equality and established a protocol
to prevent possible cases of harassment in the
workplace, with a confidential advisory service to
channel any incident.
Gender equality
Gender equality is clearly reflected in our
founding charter as a cooperative. 80%
of EROSKI is comprised of women and we
practice this principle in all of the company’s
policies in all the processes and on all levels
of the organisation to ensure express, tacit
and manifest equal opportunities, both
in professional relations and in personal
dealings.
We are the Spanish distribution company with
the highest number of women in positions of
responsibility, 67%.
We have a confidential advisory service
in place to prevent possible cases of
workplace harassment and to channel any
incident.
Health and safety at work
Job integration
EROSKI’s commitment to health is one of the
brand’s hallmarks and is extended to the worker
collective.
At EROSKI we have pledged to integrate people
in disadvantaged situations and at risk of social
exclusion. Through Occupational Training
Agreements signed with different organisations
such as the Red Cross, we establish training
programmes and non-labour practices aimed
at improving the employability of young people
and unskilled workers as well as immigrants and
victims of gender-based violence.
In order to ensure occupational health and
safety, EROSKI has its own Occupational Risk
Prevention Service, established under the legal
modality of Joint Prevention Service, which
covers the specialities of Occupational Safety,
Industrial Hygiene and applied Ergonomics and
Psychosociology.
In 2015 more than 95,000 hours were devoted
to training courses on workplace risks and
emergencies. In addition, prevention plans
were audited in the Travel and Hypermarket
businesses, introducing new preventive
improvements, and internal audits and
scheduled inspections were conducted in all the
businesses that form part of the EROSKI Group
to guarantee the effectiveness of the preventive
policy.
In the past two years, more than 1,000 people
participated in this EROSKI programme, which
was followed by hirings amounting to 35%.
This project required a specific study of the
activities, timescales and complexity of tasks as
a prior step for adapting the working processes
and functions required by the management
of a supermarket to the profiles and skills
of the disabled people who form the team of
professionals.
This adapted job analysis and definition was
jointly undertaken by GUREAK and EROSKI and
represented the starting point for the specific
training plan that the entire team of professionals
followed in different EROSKI stores in the months
that preceded the opening.
We have pledged to integrate people in
disadvantaged situations and at risk of
social exclusion.
EROSKI, beyond complying with the regulations
in force, places at the disposal of its workers a
series of medical services aimed at detecting
illnesses with high prevalence in the population.
Do you want to view the first supermarket entirely
managed by disabled people?
This social innovation project opens up new opportunities
for job inclusion and the visibility of the diversity of skills
in people.
Incorpora Award
In 2015 EROSKI won the Incorpora Award
conferred by the Social Project of “la Caixa” for
its support to the job integration of people at risk
of social exclusion.
stores
stores
WE ARE SPEEDING
UP THEIR CONVERSION
TO NEW-GENERATION
COMMERCIAL MODELS
We are strengthening our own
commercial network on the
Cantabrian Coast and the northeast of the peninsula, from Galicia
to Catalonia and the Balearic
Islands, while driving forward
the expansion of the franchised
network in the peninsula’s eastern,
central and southern areas.
In order to offer a more updated
image, the data for the commercial
network included in this section take
into account the sale operation of a
lot of 36 hypermarkets, although the
signing took place in early 2016.
STORES
STORES
Letter from the
Commercial
Network
Managing
Director
In 2015 we fully completed the restructuring
operations of the commercial food network undertaken
in the Strategic Plan defined in 2012. We are where
we wanted to be. We have strengthened our own
commercial network in the areas where we have the
most relevant market share and have multiplied our
capabilities: throughout the Cantabrian Coast and the
northwest of the peninsula, from Galicia to Catalonia
and in the Balearic Islands. We should emphasise
the good performance demonstrated by the food
distribution activity in these areas, with steady surface
growth 1% above that of the market.
In the rest of the territories we consolidated our
network of hypermarkets and drove forward a strong
expansion plan for franchised stores. In 2015 we
opened 94, with an overall investment of 15 million
euros, which have generated 664 new jobs, with
Andalusia being the region with the most openings.
The expansion of the new store models is also
progressing at a good rate, with strong acceleration in
refurbishments in 2015. 27% of our food distribution
stores are now new-generation. The new “with you”
commercial model offers consumers greater freedom
of choice, intensifies our specialisation in fresh
produce, opens the stores to local products produced
in the closest vicinity to each store and establishes a
more personalised relationship with clients. The “with
We are speeding up the
extension of the “with you”
commercial model
you” commercial model is, above all, a strategy that
places Client Partners at the centre of gravity of our
organisation and focuses the entire organisation on the
stores.
During this financial year we also defined and
structured a plan for new own-store openings, to be
executed in upcoming years, and we have now signed
specific projects that will be inaugurated in early 2017.
2015 was also a year of strong progress in our
multichannel proposal. We ended the year having
opened six “Click&Drive” points for collecting the
online shopping without having to leave the car, and
three “Click&Collect” points for collecting readybagged shopping in urban supermarkets. ON-OFF
convergence is today already an interesting territory to
be explored.
And, in conclusion, I would like to recognise the work
of our teams in deploying our new commercial model.
They are veritable experts on their store, their setting
and their clients and the true drivers of EROSKI’s
transformation.
• EROSKI has a commercial network
of 1,829 establishments, 1,361 in
the foodstuffs business and 468 in
diversification businesses.
We continue to step up the conversion process of the
commercial network to the new “with you” commercial
model. In 2015 we achieved 387 new-generation
stores, 27% of our commercial food network.
• The remodelling of the store network
already covers 27% of the EROSKI Group
food establishments.
The refurbishments focused on the geographical
areas where we enjoy the most relevant market share
and where we multiply our capabilities with important
synergies. Here is where the greater part of our ownstore commercial network is concentrated: the entire
Cantabrian Coast and the northeast of the peninsula,
from Galicia to Catalonia and the Balearic Islands.
• We have a total of 387 new-generation
stores: 16 hypermarkets converted to the
new “with you” commercial model and a
total of 371 supermarkets, 166 under the
EROSKI banner, 159 under the CAPRABO
banner in Catalonia and 46 under the
FAMILIA banner in Galicia.
• The stores converted to the new
“with you” commercial model show
7% growth in sales.
In the rest of the territories we are instigating the
development of the franchised store network, with
priority given to expanding in the regions of Andalusia,
Madrid, Castile-La Mancha, Extremadura and the
East Coast. Specifically, Andalusia was the region
with the highest number of openings in 2015, 21 new
franchised supermarkets.
• In 2015 we opened 99 stores, most of them
franchised supermarkets, together with
a new FAMILIA store in Galicia and 4 new
FORUM SPORT stores.
• In Tarragona we opened the first
franchised supermarket.
• Sales in the franchised network grew
by 20% during the year, spurred on
by the new openings and the good
performance of the new “with you”
commercial model.
• Electronic commerce is making progress,
with 12% growth in sales and driven by the
new “Click&Drive” and “Click&Collect”
services.
Rosa Carabel
COMMERCIAL NETWORK MANAGING DIRECTOR
STORES
STORES
Consolidation
of the commercial network
The “with you” commercial model is based on our cooperative identity and defines
the framework for developing EROSKI’s commercial policies in order to move
forward towards a radically differentiated proposal. A differentiation characterised
by promoting balanced, more varied eating based on giving a renewed central role
to fresh produce and a better gastronomic culture, strengthening local products
and enhancing a more personalised customer service, both in-store and in the
relationship with the brand.
Basque Country
EROSKI has its origins in the Basque
Country, where it was founded in 1969.
Today, its commercial network covers the 456
establishments in this region: 256 supermarkets,
21 hypermarkets, 78 travel offices, 13 service
stations, 10 opticians, 17 FORUM SPORT sports
material stores and 61 IF cosmetics shops. In
addition, it offers the online shopping homedelivery service in 100% of the territory.
A collective of 680,000 Client Partners forms part
of EROSKI and, through EROSKI Club, accounts
for more than 85% of the sales made in the
region. In the Basque Country the cooperative
has more than 10,000 workers, of whom more
than 70% are Cooperativist Partners.
EROSKI also has 6 logistics platforms in the
region. Prominent among them is the Automated
Food Platform in Elorrio (Bizkaia). Going back
more than 40 years, today it is one of the most
cutting-edge logistics facilities in Europe and has
succeeded in automating 70% of the conveyed
weight.
EROSKI collaborates with more than 2,000
suppliers in the Basque Country. It markets more
than 9,000 products and purchases made from
Basque suppliers exceed 600 million euros per
year.
In 2015 EROSKI and its clients, through its “Zero
Waste” programme and the food collection
campaigns, donated 2,150 tonnes of food, the
equivalent of the annual food consumption of
3,247 people. As for the activities of the EROSKI
Nutrition School, more than 8,000 schoolchildren
participated in the Educational Healthy Food and
Habits Programme.
Navarre
In Navarre, EROSKI has a total of 130
establishments: 83 supermarkets, 2
hypermarkets, 17 travel offices, 4 service
stations, 1 optician’s, 2 FORUM SPORT stores
and 21 IF cosmetics shops as well as the online
supermarket, with a home-delivery service
covering 100% of the territory.
Aragón
148,000 Client Partners form part of the
cooperative. EROSKI in Navarre has 1,922
workers, of whom 1,077 are partners, giving
Navarre a very important weight within the
cooperative structure, with one in every eight
partners of the parent cooperative being from this
region.
The EROSKI Club programme has 150,000
Client Partners and 1,229 workers. There are 2
logistics platforms in the region, one of them the
Automated Fresh Produce Platform in Zaragoza,
with traffic of up to 14,000 boxes daily.
EROSKI maintains collaboration agreements
with 431 Navarre suppliers, of which 50 are
own-brand manufacturers. In the past 5 years, the
cooperative exceeded the 1-billion-euro figure in
purchases from Navarre suppliers, which makes
EROSKI a key partner for the sustainability of the
agri-foods sector in Navarre.
EROSKI collaborates with the Navarre Agri-Foods
Technologies and Infrastructures Institute (INTIA)
in the promotion of regional products from
Navarre under the Reyno Gourmet brand.
In 2015, EROSKI and its clients donated 663 tons
of food through its “Zero Waste” programme and
the food collection campaigns, equivalent to the
annual food consumption of 1,000 people.
1,641 boys and girls from this region participated
in the Educational Healthy Eating and Habits
Programme of the EROSKI Nutrition School in the
2014-2015 school year.
In Aragón, EROSKI has 98 establishments: 61
supermarkets, 1 service station, 5 travel offices,
2 FORUM SPORT stores, 28 IF cosmetics shops
and a delivery service for the online supermarket
in Zaragoza city and environs.
Thanks to our collaboration with 430 local
suppliers, EROSKI stores are stocked with up
to 4,000 regional product items, accounting for
annual purchases of 113 million euros.
Cantabria
La Rioja
EROSKI has 31 establishments in Cantabria,
of which 15 are supermarkets. It also has a
hypermarket in Castro Urdiales, 7 travel offices, 3
FORUM SPORT sports stores and 4 IF cosmetics
shops as well as the online supermarket service.
The presence of EROSKI in La Rioja extends
to 34 establishments: 14 supermarkets, 1
hypermarket, 2 service stations, 1 FORUM
SPORT store, 8 IF cosmetics shops and 7 travel
agencies as well as the online supermarket.
It has a base of 67,000 Client Partners, who are
members of EROSKI Club. In Cantabria EROSKI
has 463 workers, of whom 54% are partners of
the parent cooperative.
The region has 62,000 Client Partners and 395
workers, of whom 63% are partners of the parent
cooperative.
Our commitment to local suppliers translates
into the commercialisation of more than 1,200
Cantabrian products and collaboration with 217
companies, with annual purchases of 55 million
euros.
EROSKI markets more than 1,300 products
from La Rioja and collaborates with 208
suppliers, from which it makes annual purchases
amounting to 70 million euros. It also maintains
an agreement for the development of the ‘La
Rioja Foodstuffs. Guaranteed Quality’ brand.
STORES
STORES
Galicia
VEGALSA-EROSKI, which forms part of the EROSKI
Group since 1998, is the leading commercial
distribution company in Galicia. Currently it also
carries out its activities in the adjoining regions of
Asturias and Castile and León.
Asturias
In Asturias EROSKI Group has 523 workers, of
whom 129 are Cooperativist Partners.
EROSKI Group has 31 establishments in this
region: 11 supermarkets; 1 cash&carry, 1
service station, 4 travel offices, 4 FORUM SPORT
stores and 10 IF cosmetics shops. The EROSKI
Club programme has 45,000 Client Partners in
the region.
Purchases by EROSKI Group from its 205
Asturias suppliers amount to 61 million euros per
year.
VEGALSA has its origins in Galicia, where
it opened the first store in 1944. Its founder,
Ventura González Prieto, was awarded the
Gold Medal for Merit at Work by the Spanish
Government, among numerous other
recognitions.
VEGALSA and EROSKI signed an alliance in
1998 and incorporated a company on a 50/50
basis. Today the commercial network of EROSKI
Group in Galicia covers 320 establishments: 289
supermarkets, 4 hypermarkets, 6 travel offices
and 3 service stations as well as the online
supermarket.
CAPRABO was the first supermarket in Spain,
founded in 1959 in Barcelona, and operates today
under the EROSKI Group banner in Catalonia, where
it has 298 supermarkets, 2 travel agencies, 1 FORUM
SPORT sports store and 8 IF cosmetics shops as
well as the online supermarket. Today, more than 1.2
million people regularly use their CAPRABO Client
card. In Catalonia EROSKI Group has 6,840 workers
and operates from 4 logistics platforms located in
Barcelona and Abrera, both with cold storage facilities.
More than 5,451 workers form part of EROSKI
Group in Galicia. In this region it has 345,000
Client Partners of EROSKI Club.
EROSKI Group also has 3 logistics platforms in
the region: in A Coruña, Vigo and Sigüeiro, with
the first two equipped with cold-storage facilities.
We collaborate with 603 Galician suppliers,
of which 74% are in the agri-foods sector. We
market more than 3,000 products and purchase
from Galician suppliers to an amount of around
400 million euros annually.
Balearic Islands
The Balearics have reinforced their position as
a strategic region for the EROSKI Group. The
opening of the new Automated Fresh Produce
Platform inaugurated by the cooperative in
2014 in MercaPalma, with more than 40,000m2,
reaffirmed EROSKI’s commitment to the region.
In 2015, EROSKI opened 15 franchised
supermarkets in the Balearics. These
inaugurations, involving an investment of more
than 2.2 million euros, generated 90 jobs.
EROSKI Group collaborates with more than 1,400
Catalonia-based suppliers. Of these, 234 are small
agri-foods SMEs, from which EROSKI markets more
than 2,500 products in a clear commitment to diversity
and a varied diet.
CAPRABO has a micro-donations programme in
place to ensure “zero waste” in its stores and in 2015
donated an amount equivalent to the annual food
consumption of 1.611 people, which was managed
between 250 local social institutions.
More than 8,000 schoolchildren participated in its
“Choose Well, Choose Healthy” programme to train in
the practice of healthy eating.
2,733 people work in EROSKI in the Balearics.
EROSKI’s presence consists of 192
establishments in the Balearic Islands, as well
as the home-delivery service of the online
supermarket in the islands of Mallorca, Menorca
and Ibiza.
Castile and León
In Castile and León EROSKI Group has 768
workers, of whom 157 are Cooperativist
Partners.
EROSKI has 85 establishments: 42
supermarkets, 4 hypermarkets, 3 service
stations, 11 travel agencies, 8 FORUM SPORT
stores and 17 IF cosmetics shops. The EROSKI
Club programme has 135,000 Client Partners.
EROSKI Group collaborates with 588 local
suppliers. EROSKI stores stock up to 453
product items from the region, with annual
purchases of 143 million euros.
The cooperative’s commitment is also expressed
in the local producers, from which it markets
more than 2,200 foodstuffs produced on the
islands. We maintain collaboration agreements
with 622 local suppliers, from which we buy
products worth 96 million euros annually.
In 2015, EROSKI and its clients donated more
than 67 tons of food through its “Zero Waste”
programme and food collection campaigns,
equivalent to the annual food consumption of
100 people.
In 2015 EROSKI opened in Tarragona its first
franchised hypermarket. This is a prominent milestone
in the expansion plan for the franchised network, as
it transfers to the hypermarket channel the knowhow
built up as a supermarket franchiser.
370 Balearic boys and girls participated in the
Educational Programme on Healthy Eating and
Habits (PEAHS) of the EROSKI Nutrition School.
STORES
STORES
Castile-La Mancha
Madrid
EROSKI opened 4 franchised supermarkets in
Madrid in 2015 and is expected to end 2016
with a further 10 new openings. It also offers the
home delivery service of the online supermarket
and has a base of 90,000 client Partners of
EROSKI Club.
In Castile-La Mancha EROSKI opened 6 new
franchised supermarkets in 2015, which generated
36 jobs. The region is one of the priority areas for
expanding its network of franchised stores. It has
a commercial network of 20 establishments: 7
supermarkets, 4 hypermarkets, 3 service stations,
3 travel offices, 2 IF cosmetics shops and the online
supermarket for Guadalajara and Toledo.
Here the EROSKI Group programme has 110,000
Client Partners.
EROSKI collaborates with more than 375 local
suppliers, from which it markets 4,990 products,
with annual purchases of 65 million euros.
Expansion of
the franchised network
In 2015 we continued to accelerate the rate
of expansion of the franchised store network,
succeeding in opening 94 of them with an overall
investment of 15 million euros, which generated 664
new jobs.
Sales in the franchised network increased by 20%,
driven by the new joins and the good performance of
the new “with you” commercial model.
EROSKI expects to maintain this rate of expansion at
around 100 annual openings of franchises, focusing
this drive mainly on Andalusia, Madrid, Castile-La
Mancha, Extremadura and the East Coast.
Extremadura
Extremadura is a priority region for opening
franchises in the coming years. We are planning
to open the first 7 franchised supermarkets here
in 2016.
A prize for the franchise
that creates the most jobs
For the second consecutive year, and as part
of the staging of the Frankinorte Franchise
Trade Show, EROSKI was awarded the prize for
the franchise company that creates the most
jobs. An important recognition of the strong
expansion of its franchised supermarkets,
undertaken within the framework of its 20132016 Strategic Plan.
EROSKI Group currently has: 1 hypermarket,
1 travel office and 1 IF cosmetics shop. It has
109 workers, 70% of them partners of its
cooperative. EROSKI Club has 35,000 Client
Partners in Extremadura.
EROSKI works with 130 suppliers in this
region, from which it markets around 600 local
foodstuffs, with annual turnover of 18 million
euros.
A close relationship, the most highly
appreciated value by franchisees
Andalusia
EROSKI opened in Andalusia 21 franchised
supermarkets in 2015, the region where it
has opened the most establishments, with an
investment in excess of 3.1 million euros, which
generated 166 jobs. A high rate of openings
which will be maintained in 2016. EROSKI has
a total of 101 establishments in the region:
60 supermarkets, 9 hypermarkets, 5 service
stations, 2 travel offices, 24 IF cosmetics shops
and the online supermarket.
In the region, the EROSKI Club programme has
228,000 Client Partners.
EROSKI collaborates with more than 900
suppliers in Andalusia, marketing more than
5,000 products and making purchases from
Andalusian suppliers worth in excess of 234
million euros annually.
Valencian Region and Murcia
In 2015 EROSKI opened the first franchised
supermarket in the East Coast area and is
planning to open a further 10 in 2016, which
will join the commercial network comprising 7
hypermarkets. In the region the EROSKI Group
also has 4 service stations, 5 travel offices,
3 FORUM SPORT sports stores and 13 IF
cosmetics shops. In total it has 651 workers, 60%
of whom are partners of its cooperative. EROSKI
Club has 150,000 Client Partners in the region.
EROSKI works with 865 suppliers in the
Valencian Region and Murcia, from which it
markets around 9,550 products, with annual
turnover of 400 million euros.
The “with you en franquicia” (with you in a
franchise) programme is now one year old and
has created a community of 465 franchised
entrepreneurs. A pioneering initiative that
provides customised business training, services
and benefits, detailed information on products
as well as tools for optimising the management
of their stores. The programme’s goal is to
strengthen and improve the cooperative’s
relations with its franchisees, a key aspect in
the success of the expansion of the franchised
store network and which, together with the
profitability of the business, has become the
most highly appreciated value by the franchisees
and entrepreneurs who are now operating with
franchised EROSKI stores..
In 2015 we accelerated the growth of the
franchised store network to reach the figure
of 94 openings.
Innovation
Two projects stood out for their innovative
capacity in 2015, the opening of the first
franchised EROSKI hypermarket, an important
step within the expansion strategy of the
franchised network and entailing the transfer to
the hypermarket channel of the knowhow built
up by EROSKI in its supermarket franchise,
and the start-up at the end of the year, jointly
with GUREAK Group, of the first franchised
supermarket to be entirely managed by disabled
persons.
Likewise, In 2015 EROSKI repeated for the
second time the pioneering initiative of opening
a temporary franchised supermarket during
the BBK Live Music festival staged in Bilbao
(Bizkaia), a successful development that was
also extended to the Al rumbo Music Festival in
Chiclana (Cádiz).
These are emblematic projects in which we
defined new responses for meeting the needs of
today’s consumers.
STORES
STORES
Diversification
businesses
Progress in the
multichannel proposal
Online sales grew by more than 12% in 2015,
essentially owing to the development of the EROSKI
Club Client Partner base, the increase in offer,
which now exceeds 10,000 items available for
the consumer’s greater freedom of choice and
the experience accumulated over an online sales
trajectory that is already 17 years old.
75% of our online customers buy fresh produce on the
internet, a highly remarkable figure in the sector. Again
this year, the most highly valued aspects in the online
store, with more than 6 million users, are the Customer
Service and the quality of delivery within the agreed
timeframe.
75% of our online customers bought fresh
produce on the internet.
“Click&Drive” Service
EROSKI Travel
IF Cosmetics Shops
Forum Sport
In 2014 EROSKI opened its first service for
collecting online shopping easily and without
leaving the car, in rapid-delivery posts installed
in the parking areas of stores in close vicinity to
major roadways. In this first year of operation,
online sales in this pioneering centre have
doubled.
Viajes EROSKI has a network of
166 offices as well as its website.
It also has a 28-office division
specialising in business travel
and in organising congresses,
TRAVEL AIR.
Perfumerías IF has a network
of 200 establishments. It is
currently undergoing a process
of change in its business
model, with 54 shops already
remodelled. They offer a
specialist range of perfumes,
cosmetics and beauty and
personal care products,
supported by a specialised
advisory service.
FORUM SPORT has a
commercial network comprising
45 establishments, which are
present in 10 autonomous
regions, as well as its online
store, which serves the whole of
Spain.
In 2015 we advanced in our multichannel
proposal by extending this service to a total of
six points, four in Bizkaia, one in Galicia and a
CAPRABO point in Barcelona.
EROSKI’s online sales in 2015 grew by
more than 12%, driven by a renewed
multichannel proposal.
“Click&Collect” Service
In 2015, Viajes EROSKI won the
Prize awarded by the Spanish
Large Families Federation in
recognition of its specialisation
in family tourism, which accounts
for 40% of its turnover.
EROSKI Viajes is integrated
into the GEBTA network (Guild
of European Travel Agents),
an exclusive consortium with
more than 850 points of sale in
Europe.
Perfumerías IF has more than
1,700,000 client members in its
loyalty programme, who account
for more than 70% of sales.
In 2015 FORUM SPORT opened
4 new establishments in the
provinces of Gipuzkoa, Soria
and Valladolid.
It has a solid loyalty programme
that exceeds a million members
and accounts for 90% of its
sales.
In 2015 we launched a new online shopping
delivery service aimed squarely at urban clients,
whom we offer the possibility of coming to
collect their online shopping ready-bagged by
a centrally located store two hours after having
made the purchase on the internet, without
queues or waiting because a specific space for
collection has been fitted out for this purpose.
In addition to the collection point opened
by EROSKI in Bilbao, we have a further two
CAPRABO points in Barcelona.
Service Stations
EROSKI service stations
maintain a policy of permanent
price reduction, quickly
transferring to consumers the
drops in the price of fuel and
always maintaining a significant
differential with its principal
competitors.
value chain
value
chain
We are seeking to build the most
efficient value chain based on our
clients’ highest satisfaction.
VALUE CHAIN
VALUE CHAIN
Letter
from the
Resources
Managing
Director
VALUE CHAIN
We are advancing towards
a more efficient organisation
• We collaborate with 4,676 retail
suppliers, committed to the
sustainability of a diversified agri-foods
sector.
• We virtually reached the figure of
115,000 items marketed in 2015.
• We introduced 680 new local products
to reach the figure of 21,064 foodstuffs
marketed, all of them produced in the
nearest vicinity of our stores.
In 2015 we steadily consolidated a good number
of projects on which we had been working in recent
years. The challenges of improving business
competitiveness identified in the Strategic Plan are
being developed and extended and, thanks to this, we
are starting to perceive a new EROSKI that expresses
the strengths of the strategy we decided on, EROSKI
with you.
EROSKI’s value chain is geared towards bringing
more value, more variety and better prices to each
consumer. Conquering new heights of efficiency is
an ongoing exercise, and in 2015 we made highly
significant advances that will also have their reflection
in the near future.
Reconsidering the buying and supply model for
our fresh produce, the new capabilities in pricing
management and continuous improvements in
operative processes are some examples of the
numerous initiatives that are achieving important
efficiencies and cost savings in our value chain.
In 2015, extending the ALIDIS alliance to six European
operators also reinforces an important part of the
value chain with the aim of offering consumers a
broader range of products for greater freedom of
choice and better prices, while expanding business
opportunities for our suppliers. In parallel, within
the perimeter of the Spanish market, we have also
reached a collaboration agreement that has the goal of
seeking out new efficiencies that will be transferred to
consumers through better prices.
2015 was also a year of notable advances in our
commitment to local producers. With 114 new
incorporations, we reached 2,610 agreements with
SMEs and cooperatives. We introduced 680 new
local products, up to 21,064 foods marketed which
are produced in the closest vicinity to our stores,
promoting a highly diversified agri-foods productive
fabric as a crucial aspect for its sustainability.
I would lastly like to highlight the renewal, again this
year, of the SA8000 certificate in our Head Office and
Purchasing Centre, compliance with which extends to
all our suppliers. We are the only distribution company
in Spain with this certification, which promotes the
rights of workers on a worldwide scale. And that, too,
makes us different.
Javier Amezaga
RESOURCES MANAGING DIRECTOR
• We incorporated 114 new producers
into the “SME-EROSKI Pledges” to reach
a total of 2,610 local suppliers.
• We launched 436 new products under
our own brand, to offer an assortment
of 4,510 own-brand items.
• We have a total of 23 logistics
platforms, which cover a total of
360,000 m2 and which convey more
than 1 million boxes every day.
• Our logistics efficiency allows us to
reduce in-store stock, increase the
assortment and reduce operative costs
to reinvest in a promotional policy and
closer ties with our clients.
EROSKI is innovating throughout its value chain as
part of the 2013 - 2016 Strategic Plan, with projects
that range from collaboration with suppliers to a more
personalised relationship with our Client Partners to all
our business and logistical processes.
The “with you” commercial model is committed to
greater freedom of choice for the consumer, because
variety and a broad gastronomic culture are crucial
aspects in practicing healthy eating, thus defining a
value chain open to manufacturers’ brand, to local
products and to our own brand.
Consumers’ freedom of choice is embodied at EROSKI
in an own-brand range offering a competitive price
position without foregoing nutritional quality and its
contribution to health and a balanced diet. Furthermore,
our brand offers new responses to the growing diversity
of consumers’ nutritional profiles, with low-salt, lowfat, low-sugar, gluten-free or lactose-free ranges of
products.
Local producers are playing a renewed central role at
EROSKI, conceptualised in the “with you” store model
as a platform for the open marketing of locally-produced
foods. In 2015 we made 680 new incorporations to offer
a total of 21,064 foodstuffs produced in the nearest
vicinity of our stores.
In this regard, our value chain defines a business model,
shared with the agri-food sector, which promotes the
diversity of the productive fabric. In 2015 we added 114
new local suppliers, up to a total of 2,610, to the “SMEEROSKI Pledges”.
The EROSKI value chain also widely incorporates
manufacturers’ brands for the value they are able
to provide for the consumer and for constituting a
permanent driver of innovation. We collaborate closely
with all those that share our pledge to promote healthy
eating and we strongly support innovation in nutritional
improvements and the development of new and
healthier foods.
VALUE CHAIN
VALUE CHAIN
We are
committed to
creating
shared value
Efficiency Projects
During this Strategic Plan we are making important
achievements in the efficiency of the EROSKI Value
Chain, from the supplier to the client.
Our Value Chain is geared towards providing each
client with more value, greater freedom of choice and
greater savings in their shopping, in collaboration with
our manufacturer’s brand suppliers, local producers
and own-brand producers. We are seeking to build
the most efficient value chain based on our clients’
highest satisfaction. They are firm steps towards an
EROSKI that is more profitable and more focused on its
strengths.
In 2015, EROSKI Group continues to make strides
in its operative transformation plan overseen by the
Transformation Office, which ensures compliance with
the targets identified for the different projects of the
Strategic Plan, the last year for which is 2016.
In 2015 we achieved important improvements in the
project relating to expenditure items, which exceed
the savings target, and we have also materialised a
reduction in the cost of structures.
We also made progress in implementing a “lean”
methodology in several business processes,
achieving a relevant reduction in timescales and
a recurrent improvement of the key indicators in
the Range, Price and Promotion processes. In
the supermarket sphere, the “lean” programme
is based on previous experiences and this year’s
developments concentrated on planning aspects
at store and region level, precision in the indictors
and daily meetings of the self-managed teams. In
hypermarkets, this was the year the “lean” project
took off, localised in achieving greater efficiency
in the processes, with fewer errors and reducing
the required timescales, working on the basis of
indicators for ongoing improvement in the selfmanaged teams.
The implementation of the “lean” methodology
makes us move forward towards the configuration
of high-performance teams by standardising
and improving efficiency in the processes, by
implementing continuous improvement and
by empowering people through their active
participation in the improvement of results.
Projects relating to costs exceeded their
savings target and we also reduced the cost
of structures.
The EROSKI value chain
EROSKI
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Alianzas
Projects with Commercial Appeal
Growth Projects
2015 was the first full year of the EROSKI Club
programme, which has allowed us to evolve
the principal levers of the commercial mix with
a renewed proposal. We ended the year with 7
million Client Partners, loyalty sales of 76% and
transferred savings of 212 million euros through
offers and promotions. EROSKI Club and the rest
of the loyalty programmes in CAPRABO, IF and
FORUM SPORT have allowed clients to obtain
direct savings in their shopping, directly improving
our competitive price position in the market.
In 2015 we opened 99 stores, most of them
franchised supermarkets, together with a
FAMILIA store in Galicia and 4 new FORUM
SPORT sports material stores. In 2015 we
opened 94 franchised supermarkets in
accordance with the growth plan forecasted for
upcoming financial years, with the ambition of
opening 100 new stores per year.
Additionally, in 2015 we made very important
strides in remodelling the commercial network by
extending the new-generation commercial models
defined for Hypermarkets and Supermarkets.
In the sphere of foodstuffs, we ended the year
with 27% of new-generation stores, a total of 387
stores, 16 hypermarkets converted to the “with
you” model and a total of 371 supermarkets,
166 under the EROSKI banner, 159 under the
CAPRABO banner in Catalonia and 46 under
the FAMILIA banner in Galicia. All of them show
notable results in improving trading activity and
appeal.
As we progressed in the remodelling of stores,
we extended the improvements of the “different
assortment” plan tested in 2014, obtaining
good results both in contribution to sales and in
profitability, especially in the food sections. For
their part, local products continue to increase
their prominence in our stores and, in the own
brands, we continue to advance in the health and
nutritional quality programmes.
EROSKI Club has allowed clients to obtain
direct savings in their shopping, improving
our competitive price position in the
market.
Additionally, in 2015 we defined and structured a
plan for new own-store openings, to be executed
in the next few years, and we have signed
specific projects that will be inaugurated in early
2017.
Innovation Projects
In 2015 we approved a new commercial model
for the convenience format we call RAPID and we
defined an expansion plan to be implemented
through franchises.
In the progress made in the multichannel
proposal, we ended the year with six
“Click&Drive” points and three “Click&Collect”
points, new successful formats for delivering
online orders that combine ON and OFF aspects.
We defined and structured a plan for new
own-store openings, to be executed in
the next few years, which will start to be
opened in early 2017.
ALIDIS strengthens
Its strategic alliance
In 2015, extending the ALIDIS alliance to six
European operators is also reinforcing an
important part of the value chain with the aim of
offering consumers a broader range of products
for greater freedom of choice and better prices
while expanding business opportunities for our
suppliers.
CGS non-foods alliance
EROSKI and COOP ITALIA form part of the
COOP GLOBAL SOURCING (CGS) alliance
for the importation of non-food products into
Europe. The alliance maintains trade relations
with more than 300 suppliers and imports 5,000
items per year, all of them complying with the
social responsibility standards of the BSCI
(Business Social Compliance Initiative).
In 2015 COLRUYT (Belgium), CONAD (Italy)
and COOP (Switzerland) joined ALIDIS, the
International Distributors’ Alliance originally
comprised of LE GROUPEMENT DES
MOUSQUETAIRES (France), EROSKI (Spain)
and EDEKA (Germany). With this enlargement,
ALIDIS becomes the principal alliance in
European distribution through the values of
establishing independent companies with a
shared long-term strategic vision.
Through this alliance we share synergies in
different points of the value chain (quality,
packaging, logistics, etc.) through joint ranges
and common brands.
The members of the alliance carry out their
trading activity in 8 European countries
(Germany, Belgium, Spain, France, Italy,
Switzerland, Poland and Portugal), with overall
turnover of 140 billion euros.
Cooperation agreement with DIA
Group
The alliance is also constituted as a meeting
point for the members in a quest for synergies
through the exchange of knowledge in fields
such as sustainable consumption, management
of quality, store formats and collaboration
programmes with small local producers.
Within the perimeter of the Spanish market, the
cooperation agreement with DIA Group, also
signed during this year, has the goal of seeking
out new efficiencies that can be transferred to
consumers through better prices.
SA8000 Certification
We are the only Spanish company to have its Registered
Office and Purchasing Centre certified in Social
Accountability 8000 (SA8000), which promotes respect
for the rights of workers on a worldwide scale. We
undergo a rigorous quarterly monitoring audit that takes
into account ethical working conditions, labour rights,
corporate social responsibility and social dialogue.
prevent any kind of corrupt activity.
EROSKI is the only Spanish distribution company
with SA8000 certification, which promotes
respect for the rights of workers on a worldwide
scale and prevents any kind of corrupt activity.
Gaining accreditation in EROSKI’s compliance of
these measures involves implementing them in all our
suppliers, including those operating in other countries. Furthermore, the regulation, in the “Control of suppliers
and subcontractors” section, includes measures to
VALUE CHAIN
VALUE CHAIN
Efficient
logistics
Map of
the logistics platforms
EROSKI has 23 logistics platforms covering 360,000
m2 distributed over 12 fresh-produce platforms, 9 food
platforms and 1 non-foods platform, together with a
further 5 conveyor shuttles. Up to 1 million boxes per
day flow through this logistics network.
Automation in Elorrio
is continuing
In 2015 we completed the fine-tuning of the
Automated Food Platform in Elorrio (Bizkaia),
achieving a 60% improvement in productivity and
a 15% reduction in energy consumption.
EROSKI currently boasts highly automated processes
in its logistics platforms in Madrid, Elorrio (Bizkaia),
Mallorca and Zaragoza. The progress made in recent
years in the automation of the supply chain processes
has brought about an overall improvement of 27% in
logistical efficiency in these past few financial years.
Additionally, the automation of the fresh-produce
logistics plants are allowing EROSKI to achieve
greater specialisation in fresh produce, with shorter
timescales between harvesting and the consumer,
plus a broader range of seasonal foods that offer
consumers greater freedom of choice for practicing
more varied and healthier eating.
A more efficient supply chain, one that diversifies
the service model according to rotation, is one of
the keys to the new “with you” commercial model.
The reduction in operational expenditure in a tenser
logistical flow that reduces stock throughout the
supply chain is fed back to the qualification of the “with
you” commercial model, which offers greater breadth
of range, becomes more specialised in fresh produce,
gives renewed prominence to local products and
strengthens ties with Client Partners through a more
personalised relationship.
The flexibility and empowerment of the working teams
is a crucial aspect in the optimal adaptation of the
logistics operations to the commercial strategy and the
actual evolution of the commercial network.
In 2015 we also started up a project for the
vertical dispatching of shipments in this platform,
which will succeed in automating the processes
from a silo with orders prepared up to the point
of shipping pallets for loading them on the
transport, improving the overall efficiency of the
platform and the transport that has its starting
point here.
New transportation model
In 2015 we implemented a new transportation
model, both for the routes from the suppliers to
the platforms and for the local-level distribution
from the platforms to the stores. A TMS
(Transport Manager system) optimises the
planning and monitoring of routes, improving
the filling of goods, saving on journeys, driving
times, kilometres driven and fuel.
In the local-level distribution to stores, we are
making progress in our quest for agreements
to implement night-time unloading, utilise
multiuse lanes, dynamic reservation of unloading
places… for more efficient urban logistics with a
lower impact on the surroundings.
The greater efficiency in transportation achieved
since the start-up of the Strategic Plan has
allowed us to reduce CO2 emissions by 5,000
tonnes, the equivalent of planting a forest with
500,000 trees.
Learn more about how logistics at EROSKI allow us to
reduce operational costs
EROSKI’s logistics platforms improve efficiency: more
efficient assortments and lower prices thanks to greater
agility, flexibility and reduction in operational costs.
A Coruña
Kortederra
Elorrio
Gasteiz
Agurain
Imarcoain
Zubieta
Sigüeiro
Vigo
Zaragoza
The greater logistics efficiency achieved
in the Strategic Plan has led to a reduction
in CO2 emissions equivalent to planting a
forest with 500,000 trees.
Abrera
Ciencies
M50
Ciempozulelos
Menorca
Mallorca
Picasent
Ibiza
Bailén
FRESH PRODUCE
Murcia
FOODSTUFFS
NON-FOODS
CONVEYOR
SHUTTLES
Málaga
VALUE CHAIN
VALUE CHAIN
We promote
a highly diversified
agri-foods sector
Environmental
and social
safeguards
EROSKI has 10,335 suppliers, of which 4,676 are
retail suppliers. Of these, more than 50% are small
local producers with which we establish a buying
and procurement policy adapted to their size and the
specificities of their product.
EROSKI incorporates environmental safeguards in
its offer and collaborates with responsible suppliers
committed to the sustainability of natural resources.
WWF collaborates with EROSKI on different projects
relating to the sustainable exploitation of fishing
grounds, improvements in energy efficiency and the
promotion of more responsible consumption.
EROSKI drives forward an agri-foods sector that bases
its sustainability on the diversity of its productive fabric
as a key element in contributing to the economy, to
culture and to the environment. It is our cooperative
conviction which makes us commit to this diversity,
create collaborative environments and work with a
large number of suppliers.
This is the case with fish from sustainable fishing
grounds bearing the MSC (Marine Stewardship
Council) seal. In 2015 EROSKI marketed more than
495 tonnes of sustainable fish certified with the blue
MSC label, thus consolidating its commitment to
sustainable fishing.
We market up to 21,064 local products, 680 of them
incorporated in 2015. Each one of them has a story
to tell on exceptional raw materials, unique places or
particular ways of doing things.
In 2015 we launched up to 42 local campaigns to
strengthen appreciation of food through becoming
acquainted with locally-produced products,
presenting them in a renewed way as another option
in the daily shopping because they are foods that
support the local economy and are more sustainable
because they are produced nearer to where they are
consumed.
More than 50% of our 4,676 retail suppliers are
small local producers.
BCC-EROSKI Saria Award
In 2015 we staged the 4th edition of the “BCCEROSKI Saria Award” organised by EROSKI
and the Basque Culinary Center, which seeks
to recognise professional chefs whose culinary
creations bring to light and enhance a local
product, giving it a new gastronomic dimension
on their seasonal menus. In accordance with
its slogan, “Cooking Our Flavours”, only two
requirements are needed for competing: to be a
chef currently working in any restaurant in Spain
and to present recipes regularly used in their
menus and showcase local products with a strong
tradition in their region.
EROSKI also markets products made from wood
logged in sustainably managed forests and bearing
the FSC (Forest Stewardship Council) seal. The entire
range of home cellulose, a collection of garden
furniture and an own-brand stationery range all bear
this seal.
At EROSKI we collaborate with the FAIRTRADE
certification, an international system that certifies
products in the supply chain, from the producer to
the end consumer, guaranteeing compliance with the
social, economic and environmental Fair Trade criteria.
EROSKI was the first distribution company to market
Fairtrade products in Spain and today retails a range
comprised of coffee, cocoa, tea and sugar as well as
various own-brand textile products and balls.
The winner of the 2015 edition was the chef
Luis Salcedo from Remigio restaurant in Tudela
(Navarre) for his highly personal preparation of
the traditional Ajoarriero dish. In second place
were the chef Federico Guajardo of the Los
Ángeles Hotel restaurant in Denia (Alicante) and
the chef Pablo Valdearcos of the Olajauregui
Hotel restaurant in Durango (Bizkaia).
social
transformation
Contributing to a fairer, more
supportive and more sustainable
society, one with higher levels of
health and wellbeing, forms part
of EROSKI’s mission as a consumer
cooperative.
SOCIAL TRANSFORMATION
We are a collective project,
open to society
• The CONSUMER.ES consumer information
portal receives 90,000 visits per day and
has become one of the principal online
communication mediums in Spain.
• 7 million readers per month of our
publications on topics associated with
consumption.
• More than 72,087 participants in the
activities of the Nutrition School of EROSKI
Foundation.
• We have been collaborating with the
Food Bank for 19 years. We donate more
than 9,000 tonnes of food, equivalent to
the annual food consumption of 13,595
people, thanks to our “Zero Waste” pledge
and the food collection campaigns.
• In 2015 the “Eroski Circular Economy”
programme succeeded in recycling
14,827 tonnes of cardboard, plastics,
electrical and electronic devices,
batteries and storage batteries, lamps
and fluorescents.
• Together with our clients, we succeeded
in raising 512,000 euros in the solidarity
campaigns in favour of the victims of the
Nepal earthquake and of war refugees.
Social transformation through business activity is
one of the cooperative aims. EROSKI, as a consumer
cooperative, is a collective project dedicated to the
consumer and to society. This is why we carry out
our activity in four domains that define our social
commitment: informing the consumer, promoting
healthy eating, environmental sustainability and
solidarity actions for those who are most in need.
Today one of the most important problems we face as
consumers is the drastic change in our eating habits.
This is leading to a public health problem associated
with rates of cardiovascular risk, diabetes, high blood
pressure and excess weight or obesity. Balanced
eating and a healthy lifestyle play a crucial role today
in our society’s individual and collective wellbeing.
For this reason, and guided by the priority established
by the Consumer Partners through their participation
in the cooperative, the Nutrition School of EROSKI
Foundation seeks to provide consumers and the young
generations a set of clear and simple guidelines to put
into practice a balanced diet and a healthy lifestyle.
The transformation undertaken by EROSKI in recent
years also extends to its ability to contribute to
society. EROSKI today is readier than ever to make a
greater contribution to a fairer, more supportive, more
sustainable society, one with greater levels of health
and wellbeing.
Promoting information
for the consumer
This is also due to the importance and power
of consumers, who through their daily shopping
decisions are capable of conditioning the practices of
the productive sectors and their distribution channels.
In carrying out our training and information function
as a consumer cooperative, we are helped by several
publications that reach 7 million readers each month.
Our publications reach 7 million readers
each month.
alimentación
salud
Nuevo etiquetado
Claves dietéticas para
la salud cardiovascular
Vasculitis en niños
Enfrentarse
al dolor
la revista del
socio consumidor
la revista del
socio consumidor
Año XL - Época IV - Nº 194
FEBRERO 2015 • www.consumer.es
ABRIL 2015 • www.consumer.es
Las ventajas de
EROSKI club
Guía de frutas
actualizada
Influencia de la salud
en nuestra dieta
alimentación
salud
bienestar
Menos sal, más vida
Balanza energética
de las calorías
Ictus
Meditar: salud para
el cuerpo y la mente
Seguridad en los
desastres naturales
Huertos urbanos
¿Qué alimentos
incluimos en
nuestra dieta?
CONSUMER.ES
EROSKI CONSUMER Magazine
EROSKI Club Magazine
In 2015 the CONSUMER.ES consumer
information portal reached the figure of 6 million
visits per month and consolidated its position
as one of the principal online communication
mediums in Spain.
The EROSKI CONSUMER printed magazine has
been informing consumers for more than four
decades and maintains a circulation of 180,000
copies per month. Its studies and consumer
surveys, the practical nature of its reports and
the advice given on healthier eating and lifestyle
are its major attractions.
The EROSKI Club magazine is a new publication
exclusively for Client Partners. It comes out
monthly and features all the information and
cookery recipes for practicing healthy eating
based on seasonal foods. It also contains
exclusive offers and promotions for the Client
Partners.
The topics on CONSUMER.ES most often
consulted by consumers relate to balanced
eating, a healthy lifestyle, living with pets and
baby care.
It also offers more than 4,500 cookery recipes
with photos of the dishes, a search by
ingredients or nutritional characteristics and
cookery videos and includes a dietary rating for
each one of them. The EROSKI CONSUMER
recipe apps have broken the barrier of 700,000
downloads.
It has its own internal editorial team at EROSKI
Foundation that ensures the impartiality of
the medium and the value of its contribution
to consumer training and information. This
extends to a broad external network of expert
contributors in topics such as economy, health,
psychology or sociology.
The principal reports published in 2015 were:
la revista del
socio consumidor
la revista del
socio consumidor
DICIEMBRE 2015 • www.consumer.es
alimentación
salud
???
bienestar
Betaglucanos
Grasa o azúcar: ¿qué
es peor en exceso?
Fiebre: la importancia
de los grados
El cuidador también
necesita un respiro
Cómo explotar
el perfil de LinkedIn
Niñeras 2.0
alimentación
salud
Carnes rojas
y procesadas
Otra Navidad
es posible
Maquillaje infantil
Constante
sensación de frío
bienestar
???
Extraescolares
en el divorcio
Nacimientos
sin trámites
Natalidad en
el precipicio
www.eroski.es
www.eroski.es
ahorra
con eroski
ahorra
con eroski
Un menú rico
y económico
Grandes recetas
a precios mini
lo local
cordero
•APR’15: “Diet: a diary of the most commonly
eaten foods”
Origen
y sabor
Protagonistas
Queso EROSKI
SeleQtia DO
Idiazabal:
el doble
de bueno
Sugerencias deliciosas
con Ternasco de Aragón
Eroski NATUR. ¡Descúbrelas!
Nuevos yogures
EROSKI basic:
todo sabor y
cremosidad
fresas
Incluye
vales de
descuento
directo
Búscalos en
página 49
1
•MAY’15: “Childhood obesity: a retrospective of
a weighty problem”
¡A todas
horas!
Disfruta de las fresas Eroski
NATUR, perfectas para
platos dulces y salados
Incluye
vales de
descuento
directo
Búscalos en
página 49
#03
mayo’15
1 euro
•JUN’15: “More than one in four consumers
suffers one or several chronic illnesses”
www.eroski.es
ahorra
con eroski
Mucho gusto,
poco presupuesto
Protagonistas
Descubre
nuestra gama
de cervezas
Aurum
•SEP’15: “Family expenditure grows timidly for
the first time in six years”
La mar
de buena
anchoa
Propuestas exquisitas y muy
saludables con la anchoa
del Cantábrico de EROSKI
•OCT’15: “Birth rate in freefall”
•NOV’15: “One in every nine people on our
planet goes hungry”
•JAN’16: “Food labelling: novelties that go
unnoticed”
1 euro
1 euro
•MAR’15: “Financial, technological and mobility
abilities determine the consumption of the
elderly”
•DEC’15: “Consumers make more than 3,000
claims every day”
Consumidores
de derecho
abril’15
marzo’15
•JUL/AUG’15: “96% of consumers recognises
the importance of pictograms on packaging,
but 58% believes they are not easy to interpret”
OCTUBRE 2015 • www.consumer.es
#02
#01
•FEB’15: “Almost a third of the Spanish
population suffers chronic health problems
but only 12% changes its diet as part of the
treatment”
2200177101878
At EROSKI we are convinced of the value of informing
consumers as an essential element in the defence and
protection of their interests.
Incluye
vales de
descuento
directo
Búscalos en
página 47
1
Open to conversation
As well as EROSKI’s corporate profile on social
media, at the editorial department of EROSKI
CONSUMER we are also open to conversing with
our followers, 34,239 on Twitter and 40,695 on
Facebook.
Promoting a
healthier diet
The Nutrition School of EROSKI Foundation has now
been in place for four years and is the inheritor of
EROSKI’s trajectory in educating to promote a healthy
diet since its beginnings. Over these four years it has
become a standard in the educational sphere.
With the Educational Programme on Healthy Eating
and Habits (PEAHS), in collaboration with the
teaching community, it has taken to the classrooms
an awareness of the need for a balanced diet and a
healthy lifestyle and is educating attendees on the
criteria required for practicing them in our everyday
lives.
In carrying out its function according to objective
criteria, the EROSKI Nutrition School has a Scientific
Committee as its advisory body.
The Nutrition School of EROSKI Foundation also
conducts research activities and in 2015 presented
the conclusions of the Nutritional Survey of the
Spanish Population, the most comprehensive
assessment study on the eating habits and nutritional
status of the Spanish population.
Eat and look after your heart
One of the novelties promoted by the EROSKI
Nutrition School was the collaboration with the
Spanish Heart Foundation in developing the “Eat
and look after your heart” programme.
Study on the Eating Habits and
Nutritional Status of the Spanish
Population (ENPE)
Promoted by the EROSKI Nutrition School, the
ENPE Study, in which more than 6,800 people
from all Autonomous Regions participated,
shows an updated diagnosis of the eating habits
and state of health of the Spanish population.
Educational Programme on Healthy
Eating and Habits (PEAHS))
Particularly noteworthy is the increase in the
prevalence of obesity in all ages, with child and
youth obesity having increased by 9% in the past
15 years.
The Scientific Committee of EROSKI Foundation
comprises professors of Spanish universities,
members of different associations relating
to health, to food sciences and nutrition and
experts in gastronomy and the culinary arts.
It constitutes an advisory body for defining
the medium- and long-term strategy of the
commitment to healthy eating acquired by
EROSKI and EROSKI Foundation.
The PEAHS programme promoted by the EROSKI
Nutrition School seeks to raise awareness
among 9- to 12-year-old children and their
family environment of the importance of eating
a balanced diet and leading a healthy lifestyle
through Teaching Units offered free of charge to
all educational centres in Spain.
All educational content and graphic or audiovisual
tools contained in these Teaching Units were
drafted by a technical team of experts in nutrition,
educational psychologists and serving primary
school teachers, following the guidelines of the
Ministry of Education.
Decisions such as the introduction of the
nutritional traffic light, the elimination of partially
hydrogenated vegetable fats or the programme
to reduce fats, sugars and salts from own-brand
products are decisions taken by EROSKI
after having taken scientific advice from the
Committee.
This programme won the “Gosasun” recognition
promoted by the Basque Innovation Agency, a
distinction that joins others received previously,
such as the NAOS Award presented by the
Ministry of Health and Consumer Affairs and the
“El Chupete” (The Dummy) Prize for the creative
quality of the programme and the values it
transmits to a child audience.
5th Encounter of
the Nutrition School
In 2015 the 5th Encounter of the EROSKI
Nutrition School took place to analyse, in the
course of a full day, the challenges, opportunities
and perspectives in the nutrition of tomorrow
through the view of experts in the fields of health,
nutrition, gastronomy and the environment.
The products from my homeland
Local products also play a central role at the
EROSKI Nutrition School. This workshop offers
schoolchildren the possibility of learning firsthand about the facilities of agri-foods producers
in their immediate environment.
More than 72,000 participants
In the past 2014-2015 academic year, 72,087
schoolchildren from 930 schools took part in
the PEAHS programme. They attended 1,200
educational workshops in 180 EROSKI and
CAPRABO stores.
Scientific Committee
The obesity rate in Spain has increased by 9% in boys
and girls. Learn about the causes.
According to the ENPE ‘Study on Eating Habits and
Nutritional Status of the Spanish Population’ (ENPE) of the
EROSKI Foundation’s Nutrition School, the obesity rate in
Spain has increased by 9% in children and young people
and by 4% in adults in the past 15 years.
The overall satisfaction of the educators participating in the PEAHS programme was 91% and
nine out of ten educators who have participated
in the PEAHS Programme recommend it.
Promoting a
more cohesive society
International
Solidarity
“Zero Waste” pledge
We have been collaborating with the Food Bank
for 19 years and have been recognised with
the “Golden Wheat Ear”, the highest award
conferred by the Spanish Food Bank Federation
(FESBAL).
In 2015 EROSKI donated 8,957 tonnes of food,
the equivalent of 13,595 annual personal
meals, thanks to its “Zero Waste” pledge and
collaboration with its clients in the different food
collection campaigns.
The “Zero Waste” programme, which ensures
that no food suitable for consumption is
discarded in EROSKI stores, was a pioneering
endeavour in 2011 and was presented at the
EXPO MILAN 2015 as an initiative remarked
on by the Ministry of Agriculture, Food and
Environment (MAGRAMA).
Through this programme, in 2015 EROSKI
donated up to 5,830 tonnes of food, which were
channelled through the Food Bank and more
than a hundred small local social organisations.
Operation Kilo
Reusable Solidarity Bag
In its three years of life, the Reusable Solidarity
Bag has raised 630,000 euros, which have
been allocated to the different projects of
organisations such as Red Cross, Action Against
Hunger or Unicef.
Social integration
EROSKI has been collaborating for more than a
decade with organisations working for a more
inclusive society such as ONCE, DOWN ESPAÑA
and COCEMFE.A
In favour of
refugees
Aid
for Nepal
Corporate
volunteering
At Christmas 2015, EROSKI
and the Spanish Committee
of the UNHCR, the United
Nations High Commissioner
for Refugees, launched a joint
campaign in which 142,000
euros were raised and which
went to providing humanitarian
aid kits for 71,000 refugees and
people displaced by war.
In coordination with UNICEF,
EROSKI organised an
emergency campaign to help the
victims of the Nepal earthquake
which left more than 7,000
casualties behind. EROSKI and
its clients succeeded in raising
370,000 euros, which were
allocated to supporting the work
of UNICEF in the area.
Since 2011 EROSKI
collaborates with the
MUNDUKIDE NGO in the
sphere of international
collaboration. We make an
annual call to Worker Partners
to take up internal corporate
volunteering in order to
collaborate in inter-cooperation
projects. During these years,
4 volunteers have participated
in the projects MUNDUKIDE
undertakes in the centralwestern region of Brazil.
In addition, during the “Kilo Operation”
campaigns and in collaboration with the Food
Bank, EROSKI and its clients donated 3,128
tonnes, increasing last year’s donation by 45% in
a campaign that combines the efforts of workers,
volunteers and clients.
We have been collaborating with the
Food Bank for 19 years and reached the
figure of 8,957 tonnes of donated food,
the equivalent of 13,595 annual personal
meals.
Citizen’s Award
The EROSKI Foundation won the Ciudadano
(Citizen’s) 2015 Award in the category of Health
and Quality of Life for its contribution to creating
a better society for everyone and in recognition
of the activity of EROSKI Foundation in research,
development and innovation in consumption,
nutrition and healthy habits, solidarity and
welfare promotion.
Environmental
sustainability
Circular
economy
EcoDesign
Several actions stand out from among the
projects embarked on in 2015 in the sphere of
design:
4th-generation Eco-Store:
moving towards
self-sufficiency
In 2015 we completed the design of a
4th-generation Eco-Store, a pioneer in Europe.
After having succeeded in reducing by 60%
the energy consumption of the previous
“Zero Emissions” Eco-Store compared to a
conventional supermarket, the challenge now is
to move towards self-sufficiency. The goal is to
supply the cooling, heating and electricity needs
required by a supermarket through an innovative
system based on a biomass boiler to drastically
reduce consumption of energy taken from the
electricity grid.
The project’s definition began in 2013, and it
was in 2015 when we initiated the execution
works. It will bring about direct savings of 494
electrical MWh annually and a reduction of 178
tonnes of CO2 emissions per year. The project’s
transformative potential will not affect the
construction of new supermarkets only; above
all, it will impact the eco-reforms of existing
supermarkets in the same way that, in each
reform we undertake, we are now including
the innovations tested in 2012 in the previous
Eco-Store, which focused on four essential
aspects: sustainable construction, intelligent use
of energy, appropriate waste management and
use of renewable energy sources.
EROSKI collaborates in this project with the
National Renewable Energy Centre – CENER –
as the technology centre in charge of technical
coordination.
•We redesigned the packaging of 18 ownbrand cosmetics formats in order to use one
sole material, thus facilitating recycling. The
project will prevent the emission of 111 tons of
CO2 over three years.
•We redesigned the display boxes of several
personal care products from the belle® brand,
preventing more than a ton of CO2 over three
years.
•We redesigned two own-brand fabric conditioners, making them more concentrated and with
much lighter packaging. This will prevent the
emission of 11 tonnes of CO2 over three years.
At EROSKI we work according to the logic of the
Circular Economy, which has the goal of recycling and
reusing, closing the economic flows and the flows of
resources and reducing waste and the intake of raw
materials.
In doing this we develop inverse-logistics processes,
from the stores to our platforms and suppliers, aiming
to ensure their appropriate reuse and recycling to
minimise waste.
In 2015, through EROSKI’s Circular Economy
Programme, we recycled 20,211 tonnes of raw
materials and 2.042 tonnes of organic waste.
In addition, the EROSKI supply chain encompasses
the use, reclassification and reuse of 39.4 million items
of logistics packing in a circular system.
Furthermore, EROSKI stores are also collection points
for disused goods for recycling, such as electrical and
electronic devices, batteries and storage batteries and
lamps and fluorescents.
RAW
MATERIALS
ORGANIC
WASTE
LOGISTICS
PACKING
27,361
2,069
39,374,110
CARDBOARD
MEAT PRODUCTS
PALLETS
tonnes
tonnes
units
tonnes
recycled
25,180
tonnes
recycled
489
packages
reused
2,435,846
PLASTIC
SEAFOOD
PLASTIC BOXES
tonnes
tonnes
units
1,917
1,580
36,938,264
POREX
264
tonnes
ELECTRICAL &
ELECTRONIC
DEVICES*
BATTERIES &
STORAGE
BATTERIES
LAMPS &
FLUORESCENTS
tonnes
recycled
tonnes
recycled
tonnes
recycled
1,543
108
29
COLLABORATING
BODY
COLLABORATING
BODY
Life cycle of products
COLLABORATING
BODY
Through the Programme for Calculating a
Product’s Life Cycle, we analysed a hundred
own-brand products to reduce their CO2
emissions by 2,000 tonnes, with a 7% reduction
from the previous year.
In total, the EcoDesign and Product Life
Cycle initiatives will bring about savings of
2,123 tonnes of CO2 over 3 years, equivalent
to a forest of 212,300 trees.
*AIR CONDITIONING, ELECTRICAL APPLIANCES, TELEVISIONS,
SMALL APPLIANCES, ETC.
Earth Hour
EROSKI joined the “Earth Hour” campaign
promoted by WWF and endorsed by
United Nations to raise awareness of the
need to fight against climate change.
Ethical Management and Transparency
Ethics code
Our ethics code is the linchpin of our daily operations, which in
practice corresponds to the following lines of action:
1
2
3
4
5
INCLUDE ethical management in the Leadership’s
principal goals.
6
INFORM suppliers and subcontractors appropriately on the ethics code
adopted, creating mechanisms for the transfer of knowledge on Social
Responsibility.
7
ATTEND to external stakeholders (consumers, neighbourhood
communities, Administration, clients, suppliers, etc.) insofar as they take
an interest in our social behaviour.
8
COMMUNICATE to society in an open and effective manner its code, its
regulations and the fulfilment of its goals.
ASSUME and CONTRIBUTE to the ongoing improvement of the levels
of Social Responsibility stipulated by legislation.
VERIFY, through indicators, the ethical conduct of the organisation to
define the areas of activity requiring improvement.
SET TARGETS for improving Ethical Management and draft and adopt
plans to achieve them.
TRAIN AND INFORM appropriately all the persons involved in applying
the management system and promote the adoption of good Social
Responsibility practices.
A member of the Global
Compact
SA 8000 Certification
The only Spanish distribution
company to have its Registered
Office and Purchasing Centre
certified in Social Accountability
SA8000, which promotes
labour rights, corporate social
responsibility and social
dialogue as well as measures
to prevent any kind of corrupt
activity in dealings involving
suppliers and contractors.
This year we again reaffirmed
our membership of the Global
Compact, an international initiative
proposed by United Nations.
Its goal is to obtain a voluntary
pledge in social responsibility
from organisations through the
implementation of their principles
based on human, labour and
environmental rights. EROSKI is a
signatory of the compact since its
establishment in 2002.

annual report 2015

Transcription

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