Media Kit 2016
Transcription
Media Kit 2016
ISSN 1862-6386 magazine for international information management Media Kit 2016 Become part of tcworld magazine with our great package deals on advertisements ISSN 1862-6386 magazine for international information management November 2015 Fundamentals vs. innovation ighly targeted H global readership What do users really expect from our content? Faster than agile – live XML documents Technical communication: a wicked problem Letting go of the book paradigm to reap the full potential of XML content How Nemetics could help to solve our toughest challenges istributed at all major D industry events ver 17,000 online O subscribers tcworld magazine – the world of global information management What is tcworld magazine? tcworld magazine is tekom’s magazine for international information management. tcworld magazine focuses on how companies face the challenges of communicating with customers, partners and employees in an increasing number of international markets. Our magazine covers FOCUS · c omputer science such as ubiquitous computing and Augmented Reality · content strategy, including insights into customer experience and content marketing · t echnical writing from content creation techniques through to publishing and process management · t eam management, including methods of staff retention, motivation and stress management as well as team communication techniques io. Your Way. Your Stud · c ultures and markets, where we explore various regions and locales and illuminate lation ity legal requirements and cultural etiquettes. uctiv 1 · t ranslation and localization, including terminology management, 2 translation management and localization standards 16 5 ures in SDL cing Introdu y new feat e of man io 201 Trados Stud just thre Auto e more , translat st 2.0 Type less gge AutoSu with SDL Suggest Trans Prod of most out ion Get the slat dio tran your Stu with AnyTM memories 3 ion r translat Update directly from you memories with Retrofit s target file Bala again ncing sta st the n need dardizatio for cre n ativit y Structu red aut horing compan doesn’t have ies can to be balance the standard adversary of crea ization Pring and crea tive writ le ing. Thre tivity e case for opt stud It is a imal doc comm on stere ument ies reveal thori ng is how otyp ation. rigid By Alan e that tivity , unbe . In struc tured Creativity my experiencnding, and aufree of e, the is nece creaoppo ssary site is to deve lop struc true. tured work flows , and spec ific requ – if deve irements loped with work flows the in mind enab Busin – these ess requ le creat irements ive solut ions. often demand flexib ility in how tribu content ted. is deve Three short loped case Publishin and disstudi g’s colla es base trate d on bora how and stand companie tions with Scriptoriu m clien s can ts illus• Desig ardization balan . The ners ce creat case com tions to prog municatin studies are: ivity puts g layou ramm SOLU ers for t spec TIONS • Flexi automate ificable layou d outlicati ts for ons well• Evalu desig ned print ating effor pubts to custo mize procedur Design es <xsl :var <xsl iabl :var e name <xsl iabl :var e name = leve <xsl l-1iabl :var fami e name = leve <xsl l-1iabl ly >San :var size e name = leve sBol <xsl l-1iabl >14p d</x :var line e name = leve t</x sl:v <xsl l-1iabl -hei sl:v aria :var weig e name = leve ght ble> <xsl l-1iabl ht >nor >15p ariable> :var styl e name = leve mal< t</xsl:v <xsl l-1iabl e :var inde >normal< /xsl:var aria e name = leve l-1iabl nt >0pt ble> /xsl colo e name = leve :var iable> </xs iabl = leve l-1-spac r >#00 l:va l-1e-be 0000</xs riable> e> spac fore e-af >42p l:variab ter >4pt t</xsl:v le> </xs l:va ariable> riab le> In their <xml> <xml> <xml> <xml> <xml> <xml> <xml> </xml> <xml> </xml> </xml> </xml> <xml> </xml> <xml> <xml> <xml> </xml> </xml> </xml> <xml> <xml> <xml> </xml> <xml> </xml> </xml> </xml> <xml> </xml> <xml> <xml> <xml> </xml> </xml> </xml> <xml> <xml> <xml> </xml> <xml> </xml> </xml> </xml> <xml> <xml> </xml> <xml> <xml> </xml> </xml> </xml> PDF PDF PDF PDF <xml><xml> <xml> </xml></xml> <xml> </xml> </xml> </xml> </xml> </xml> </xml> early matio effor ts n, Scrip to extra torium’s gather form cted atting specificat styleshee styles, infort prog table styles, ions from ramm temp XML XML XML XML source source source source files files files files Figur XSL-FO XSL-FO XSL-FO XSL-FOstylesh transfo transfo e 1: Typic stylesh transfo transfo stylesh stylesh rm rmrm eets eets the the rmthe eets eets al XML XML the XML XML XML conten conten conten conten -to-P t tt t Flexible DF proce PDF PDF lates and so ers the PDF PDF output output output output parag ss on, in created of chan . 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Things neglect soft But don’t strategy own If I had kn ow now: at I kn ws TC erence then wh vice to aRefne ad words of Summa ry The pas XML or author structured ing? t, the future present and of DITA the The birt h of DIT A 31 NOVEMBER 2015 15 or m/studio20 studio2015 w.sdl.co om/ Visit ww nzone.c anslatio www.tr Who reads tcworld magazine? tcworld magazine is aimed at professionals from all corporate levels and work fields, who face the challenges of international information management. Our readers include specialists and opinion leaders from technical communication, translation, localization, content marketing, intercultural communication and other fields. Issue Total circulation Issue 1/ 2015 Issue 2/ 2015 Issue 3/ 2015 Issue 4/ 2015 3,000 2,000 2,000 4,000 Who reads tcworld magazine? 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Fundam expect rs really What Risiken von Übersetzunge erkennen n 34 do use Die Wartu ng vereinfachen Wartungsinf ormationen maschinen spezifisch aufbereiten 52 Wie Mensche : nication commu hnical m agie– ren Teca n proble wicked n agile Anw tics tha enderinte tsresse Neme Faster und n erforHow cumen the nges challe full sche L doumse n tzen to reap 14 live XM could help to solve our igm book parad go of the nt Letting of XML conte potential tough AnzeIge est Connectin Visions, Techng your and Custo ologies mers www.star-grou p.net ‚technische kommunikation‘ 10% 10% on ad in tcworld magazine German-language magazine for technical communicators · Appears 6 times a year · 10,000 copies per issue Sizes Rates and sizes 1/1 page ✂ Trim: 210 x 280 1/2 page ✂ Trim: 210 x 140 ✂ Live: 188 x 113 Trim: 105 x 280 Live: 188 x 93 Trim: 70 x 280 Live: 61 x 226 Live: 122 x 113 Live: 188 x 70 Live: 94 x 113 Live: 61 x 170 Live: 122 x 85 Live: 96 x 226 1/3 page ✂ Trim: 210 x 93 ✂ 1/4 page ✂ Trim: 210 x 70 For special formats please contact us. 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Package deal Booking options: Book a banner advertisement on www.tekom.de / www.tekom.eu and save Monthly banner advertisement. In addition, you can display 10% your banner in selected categories. on the banner advertisements on www.tcworld.info Reduction for repetitions Buy ads by the bundle 3 months > 5% > 6 months 10% 9 months > 15% > 12 months 20% Advertorial Promote your business with an advertorial in tcworld magazine Topics Technical requirements Exhibitors can choose from the following topics: • TBA • T ext - Header: 40 characters max., incl. spaces - Sub-header: 400 characters max., incl. spaces - Text: 1,600 characters with infographic or 2,000 characters without infographic, incl. spaces • Graphic material - Resolution: min. 300 dpi, size: 6 x 4 cm - Format: JPG or TIFF • Company logo (vector graphics) - Resolution: 1,200 dpi - Format: PDF/EPS/TIFF The advertorial presents exhibitors with a unique opportunity to reveal their know-how within the selected topics. It consists of a short text, company logo, web address, and booth number at the tekom fair. It is also possible to include a small infographic or image. Key benefits • Present your organization - Draw our readers’ attention to what you know best • Gain visibility - Your company logo will ensure that your company is recognized at a glance • Prove your excellence - Readers will realize your expertise and topic knowledge • Distinguish yourself - Our special advertorials stand out boldly from other magazine content • Reach out to your target audience - tcworld magazine’s circulation is over 4,000 What’s included • Publication of your half-page advertorial in tcworld magazine, Issue 4/2016 (publication 10/25/2016) • Publication in our online conference portal • Editing services, layout and print reviews Price and deadlines Half-page advertorial: 710 EUR + VAT Booking deadline: 09/06/2016 Submission deadline: 09/12/2016 News the ntifies ology er ide Gartn tegic techn 6 1 ra top st rends for 20 t busines Technica l co a wickedmmunication: problem ndass bou ity acro nce experie continu Asices technical serves ce. 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