New York - OUTFRONT Media

Transcription

New York
405 Lexington Avenue / New York, NY 10174 / 212.297.6400 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
New York
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 8/25/16
New York
405 Lexington Avenue
New York, NY 10174
(212) 297-6400 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
National In-Car Study
18 1/2 Hours per week on the road!
3:00
New York
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
From work to...
fast-food restaurant
2:52
2:11
Workers shop on their way home.**
a sit-down
restaurant
Most of
the Time
28%
22%
Sometimes
34%
53%
a drug store
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
58%
a convenience store
a dept. store
0
82%
a grocery store
1:00
Each Time
9%
Almost
Never
16%
44%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 8/25/16
New York
New York, NY 10174
100%
Out-of-Home Creates Awareness!
New York
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
Last Rev. 8/25/16
New York
New York, NY 10174
41%
Moving Consumers to Action!
New York
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
Last Rev. 8/25/16
New York
New York, NY 10174
33%
OOH: A Return On Your Investment
New York
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
Last Rev. 8/25/16
New York
New York, NY 10174
With OOH
Increase Your Reach!
New York
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 8/25/16
New York
New York, NY 10174
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
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Orlando-Kissimmee-Sanford, FL
1,859,297
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New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
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New York
Posters/
Jr. Posters
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Commuter Rail/
Subway
Buses
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Street
Furniture
Wrapped
Media
Lifestyle Centers/
CityLites
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indicates digital media available
New York
New York, NY 10174
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Airports
Last Rev. 8/25/16
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
New York
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
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San Jose-Sunnyvale, CA
1,525,784
••
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Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
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New Orleans-Metairie, LA
984,141
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Hartford-West Hartford, CT
962,897
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Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
•
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
CityLites
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Airports
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indicates digital media available
Source: Census Data (2016 Update)
New York
New York, NY 10174
Wrapped
Media
Last Rev. 8/25/16
New York Overview
New York
New York is the most ethnically diverse, economically prosperous and culturally saturated city in the United
States. OUTFRONT Media's diverse menu of billboards, urban panels, bus, commuter rail and subway media
provide an advertiser with inexhaustible ways to target consumers.
Impacting the total population, OUTFRONT Media’s platform catches the eye of consumers—from the Bronx
Zoo to the Brooklyn Botanical Gardens, and hundreds of neighborhoods in between. In addition to the millions
of people that make up the city's five boroughs, your message will impact 35 million annual visitors and daily
business commuters from the surrounding suburbs. OUTFRONT Media impacts this highly populated market
and leaves lasting impressions.
Market Demographics:
Available Products:
Population (18+):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
16,553,459
31.75%
36.10%
64.49%
16.08%
Race & Ethnicity:
White:
49.01%
AA/B:
15.28%
Hispanic:23.47%
Outdoor Media
• Bulletins, Tall Walls, Digital Bulletins
Asian: 9.75%
Other: 2.5%
Source: Census Data 2014
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
Walked 3+ miles town/city (wk):
Took the bus to any place (wk):
Took the subway to any place (wk):
71.5%
22.5%
25.8%
28.0%
29.6%
24.9%
Source: Scarborough Research 2013, New York CBSA, Release 1-12 month study
Bus Media
• Kong Size Bus Posters
• 30 x 215 Bus Posters
• King Size Bus Posters
• Super King Size Bus Posters
• Ultra Super King Bus Posters
• Queen Size Bus Posters
• L-Sides
• Headliners
• Window Extensions
• Taillight Displays
• Headlight Displays
• Brand Buses
• Interior Bus Cards
Subway Media
• Platform Posters
• Shelter-Sized Dioramas
• Clocks
• Escalator Squares
• Turnstiles
• TurnStyle At Columbus Circle
• Station Dominations
• Hudson Yards Digital Network
• Times Square Activation Zone
• On The Go Digital Kiosks
• Metrocard Vending Machine
• Digital Dioramas
• Interior Car Cards
• Brand Trains
• Wrapped Shuttle
Comm Rail Media
• Platform Kiosks
• Platform Posters
• Dioramas
• GC Barricade
• GC Digital Network
• Penn/LIRR Digital Network
• Atlantic Avenue Digital Screen
• Digital Platforms
• Station Dominations
• Interior Car Cards 33”H x 21”W
• Brand Trains - Full Cars
• Testles
• Timetables
Street Furniture Media
• Urban Panels
• Digital Urban Panels
• Metro Lights
• Phone Kiosks (Hoboken)
Lifestyle Centers
• Vitrines
• Digital Directories
• Great Room Banners
• Broadway Showcase
• Oversized Entrance Vitrine
• Entrance Transparency
• Exhibit Spaces 5A-D
Last Rev. 8/25/16
New York
New York, NY 10174
Points of Interest
Major Points of Interest:
Times Square
Broadway Theatres
Alvin Ailey
Carnegie Hall
NYC Opera
NYC Ballet
Metropolitan Museum of Art
Museum of Modern Art
Museum of Natural History
Guggenheim
Central Park
Botanical Gardens
Bronx Zoo
Cloisters
Rockefeller Center
New York
Ground Zero
Empire State Building
Chrysler Building
Statue of Liberty
Brooklyn Bridge
Chinatown
Greenwich Village
St. Patrick’s Cathedral
Ellis Island
Morgan Library & Museum
Chelsea Market
South Street Seaport
Wall Street
Coney Island
Lincoln Center
Radio City Music Hall
Local Events:
AIG
AmEx
Bloomberg
CBS
Citigroup
ConEd
Deloitte
HSBC
IBM
Macys
Time Warner
New York Yankees - MLB
New York Mets - MLB
New York Giants - NFL
New York Jets - NFL
New York Knicks - NBA
Brooklyn Nets - NBA
New York Rangers - NHL
New York Islanders - NHL
Colleges/Universities:
New York University
Columbia University
Pace University
Fordham University
Fashion Institute of Technology
Parsons, the New School
Baruch College
CUNY
SUNY
Hunter College
John Jay College of Criminal Justice
St. John’s University
Berkeley College
School of Visual Arts
Julliard
New York City Marathon
Macy's Thanksgiving Day Parade
Rockefeller Center Tree Lighting
New Year's Eve Times Square Ball Drop
Mercedes Benz Fashion Week
International Auto Show
Big Apple Barbecue Block Party
Macy's Fourth of July Fireworks Spectacular
U.S. Open Tennis Championship
New York Film Festival
Major Headquarters
Professional Sports Teams:
Shopping Centers/Nightlife:
McGraw-Hill
Morgan Stanley
NBC Universal
Philip Morris
JPMorgan Chase
Met Life
Merrill Lynch
NY Life
Sony
Pfizer
Verizon
Fifth Avenue
Herald Square
Garment District
SoHo
Meatpacking District
Times Square
West/East Village
Lower East Side
Chinatown
Williamsburg
Manhattan Mall
Columbus Circle
Convention Centers:
Jacob Javits Center
Madison Square Garden
Metropolitan Pavilion
Last Rev. 8/25/16
New York
New York, NY 10174
OUTFRONT Mobile Network
New York
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
New York
New York, NY 10174
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 08/29/16
Bulletins
New York
Coverage. Exposure. Impact.
What advertising opportunities are on Bulletins?
Located on key highways, intersections and integral choke points in NYC, bulletins offer unparalleled outdoor coverage and make
your message larger-than-life!
How can Bulletins connect with consumers?
Bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the
masses.
Product Information:
14 x 48
20 x 60
Odd Size
Coverage:
See next page for complete coverage
Why are Bulletins valuable to advertisers?
With over 290 bulletins located throughout the 5 boroughs, Nassau, and Westchester counties, your message reaches motorists
from all parts of the tri-state area. From upscale bedroom communities to rich cultural and urban areas, your message can be
targeted or delivered to a mass audience.
Last Rev. 8/25/16
New York
New York, NY 10174
Bulletins
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Tall Walls
New York
Drama. Visibility. Connections.
What advertising opportunities are on Tall Walls?
Tower above the competition and make your advertising campaign a city landmark! Affixed to buildings in heavily trafficked areas and
visible from a great distance, Walls provide maximum impact for creative messages.
Various Sizes
Coverage:
How can Tall Walls connect with consumers?
Great point-of-purchase exposure in major shopping districts keeps your message top of mind. Walls are perfect for penetrating
urban centers and vary in size, providing endless creative options.
See next page for complete coverage
Why are Tall Walls valuable to advertisers?
Walls provide the perfect canvas for creativity and drama that is sure to make a lasting impression. Achieve ultimate exposure for
your brand with rapid frequency and reach.
Last Rev. 8/25/16
New York
New York, NY 10174
Tall Walls
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Bulletin Network
New York
Dynamic. Relevant. Prominent.
What advertising opportunities are on the Digital Bulletins Network?
How can the Digital Bulletins Network connect with consumers?
10 Bulletins
Sizes: 14 x 48 LED screens/ 20 x 60 LED screens
Spot Length: :08
8 Advertisers
Hours: 24/7
34,384 Spots/4wks
Static
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 8-spot loop. With messages that
are easily changed, advertisers can make their campaign messages not only relevant but timely.
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital billboards.
Why is the Digital Bulletins Network valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
*The spot delivery is calculated using 91% of the total time available as the contract
guarantees. The remaining time is used for service (repair, replace) and short term
campaigns.
Note: Loop length is fixed, number of advertisers may vary.
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Bulletin Network
New York
Coverage
Long
Island
Sound
M
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Hollan
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Westchester
Creek
el
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Tu idto
nn wn
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Up
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Ne
wY
or k
Ba
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Ne
wa
rk B
ay
Ho lan
d Tunn
el
Jamaica
Bay
Sandy Hook Bay
Atlantic Ocean
Last Rev. 8/25/16
New York
New York, NY 10174
42nd St Digital Cube
New York
Colorful. Exciting. Vivid.
What advertising opportunities are on the 42nd St Digital Cube?
It’s iconic, cutting-edge and located along one of the world’s most famous thoroughfares! Located on 42nd Street and 8th Avenue,
the 42nd St Digital Cube can be seen by commuters pouring out of the Port Authority Bus Terminal every day. This digital also hits
traffic traveling through the Lincoln Tunnel and to Madison Sq. Garden.
How can the 42nd St Digital Cube connect with consumers?
1.5 Million people travel along 42nd Street between 7th and 8th, 500,000 riders travel to the 42nd Street – Times Square Subway
complex and 200,000 people commute through the Port Authority Bus Terminal (PABT) ensuring your message will be seen by
the masses.
Why is the 42nd St Digital Cube valuable to advertisers?
With (2) connected 45’ x 45’ LED screens, this multi-media canvas of creativity brings your brand to life on over 4,000 square feet
of state-of-the-art LED technology.
1 corner wrap
Size: 45' H x 90' W
Spot Length: :15
Loop Length: 2:00
Advertisers: 8
Hours: 24/7
Dominate up to 4 hours/day
18,340 spots/4wks
Static/Full Motion
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
1515 Broadway
New York
Unique. Spectacular. Engaging.
What advertising opportunities are on 1515 Broadway?
1515 Broadway offers 2 full-motion, high resolution digital displays located in the heart of Times Square (the “bowtie”), across from
the heavily trafficked Times Square Pedestrian Mall. Each screen is 48’ H X 38’ W, running 22 hours per day. Static or Full Motion ads
run on both faces consecutively.
How can 1515 Broadway connect with consumers?
Both units are strategically positioned next to the pedestrian plaza, giving advertisers the chance to dazzle millions of spectators
from around the world spending time in Times Square. Longer dwell times in the pedestrian plazas make 1515 Broadway a prime
location for engagement zones, social contests/live feeds and more!
Why is 1515 Broadway valuable to advertisers?
This double sided unit targets a multitude of consumers. From the huge crowds in the South End of Times Square (local workers,
tourists, Broadway theatergoers) to the New Year’s Eve Ball Drop at One Times Square, advertisers have the ability to impact them
all!
2 screens
Size: 48’ H x 38’ W
Spot Length: :15
Loop Length: 2 minutes
Advertisers: 8
Hours: 24/7
Dominate up to 4 hours/day
18,340 spots/4wks
Static/Full Motion
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Javits Digital
New York
Strategic. Impactful. Relevant.
What advertising opportunities are on Javits Digital?
How can Javits Digital connect with consumers?
2 Screens
22’1” H x 29’ W
Spot Length: :08
Loop Length: 2:00
Advertisers: 10
Hours: 24/7
18,340 Spots/4wks
Static
Located on 11th Avenue next to the main entrance of the Jacob K. Javits Convention Center, the Javits Digital provides advertisers
with a premium opportunity to impact pedestrian, commuter, and convention traffic.
The Javits Center hosts over 130 trade shows and conventions annually, with over 3.5 million attendees!1 Digital Billboards provide
advertisers with ultimate flexibility — day-parting, last-minute updates and promotional campaigns are all possible with endless
creative opportunities designed to reach targeted audiences.
1
Source – Javits Center General Factsheet 2012
Why is Javits Digital valuable to advertisers?
Prime location, low cost and state of the art technology allow advertisers to connect with consumers from diverse audience
segments. In addition, the Javits Digital is the only prominent, two sided digital OOH display to showcase advertiser messaging
front and center to the Lincoln Tunnel traffic from Manhattan.
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
MSG Corner Wrap Digital
New York
Vibrant. Memorable. Powerful.
What advertising opportunities are on the MSG Corner Wrap Digital?
This digital spectacular is located in Penn Center, an area that has become the hottest digital signage area in Manhattan. With
Madison Square Garden and Penn Station across the street as well as Macy's around the corner, advertisers can achieve the
ultimate exposure with this digital unit.
How can the MSG Corner Wrap Digital connect with consumers?
This outdoor eye candy is located right across from "The Most Famous Arena in the World," Madison Square Garden, home of
the Knicks, Rangers, Liberty, and over 300 concerts and events each year. In addition, right below Madison Square Garden is
Penn Station — one of the busiest passenger transportation facilities in the United States servicing 17,714,470 passengers every
4 weeks. Your message will surely be seen by the masses!
Why is the MSG Corner Wrap Digital valuable to advertisers?
With (2) connected LED displays, this unique unit will catch the eyes of millions of passersby, including locals, tourists and
commuters, every 4 weeks.
1 Corner Wrap
Size: 65’ H x 40’ W / 65’ H x 42’6” W
Spot Length: :08
Loop Length: :80
Advertisers: 10
Hours: 24/7
27,496 Spots/4wks
Static/Full Motion
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Helmsley Walkways Digitals
New York
Bright. Eye Catching. Captivating.
What advertising opportunities are on the Helmsley Walkways Digital?
Take advantage of this unprecedented branding opportunity on Park Avenue. The two full motion, high resolution advertising displays,
one in each of the two walkways, are head-on to pedestrians headed towards Grand Central Station.
How can the Helmsley Walkways Digital connect with consumers?
These displays in the iconic Helmsley Building deliver a captive audience for the length of an entire city block, from 46th Street to
45th Street, and represent a rare digital opportunity on Park Avenue.
Why is the Helmsley Walkways Digital valuable to advertisers?
The displays are sure to make an impact on some of New York City’s most valuable eyeballs headed from the financial institutions
of Park Avenue towards Westchester and Connecticut via the Metro North Commuter trains at Grand Central Station.
2 Screens
Size: 2’6” H x 11’6” W
Spot Length: :08
Loop Length: :80
Advertisers: 10
Hours: 24/7
27,496 Spots/4wks
Static/Full Motion
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Media
New York
Creative. Visible. Prominent.
What advertising opportunities are on Bus media?
Bus Ads are interwoven into the fabric of New York City — appearing on the streets and avenues of business & shopping districts,
neighborhoods and intra-borough roads.
How can Bus media connect with consumers?
From the Northern Bronx to the tip of Manhattan, from Brooklyn through Long Island, bus routes are demand responsive and follow
population flows. Buses go where the people go!
Why is Bus media valuable to advertisers?
Pedestrians, motorists and passengers are impacted by the big exterior ads that are highly visible at eye-level, in close proximity
to consumers. Interior bus ads benefit from ride times that afford time to read and absorb copy.
New York
New York, NY 10174
Kong Size Bus Posters
30 x 215 Bus Posters
King Size Bus Posters
Super King Size Bus Posters
Ultra Super King Bus Posters
Queen Size Bus Posters
L-Sides
30 X 215 with L-Sides
Headliners
Window Extensions
Taillight Displays
Headlight Displays
Brand Buses
Interior Bus Cards
Last Rev. 8/25/16
Bus Media
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Kongs
New York
Humongous. Pronounced. Expansive
What advertising opportunities are on Bus Kongs?
Bus routes pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Kongs are the
perfect medium to promote special events, promotional tie-ins or launch a new brand.
How can Bus Kongs connect with consumers?
These eye-catching ads attract consumers with high-quality artwork that cover more than 18 feet of exterior space of the bus from
wheel to wheel, allowing your message to make a lasting impression.
Various Sizes
Add a Headliner or Window Extension
Coverage:
See bus coverage map
Why are Bus Kongs valuable to advertisers?
These “rolling billboards” are an extension of the traditional Bus Kings, offering tremendous visibility on the street. Kongs establish
a major impact on vehicular and pedestrian traffic throughout vibrant NYC!
Last Rev. 8/25/16
New York
New York, NY 10174
Bus 30 x 215
New York
Colorful. Informative. Influential.
What advertising opportunities are on 30 x 215 bus displays?
This brand new format is 50% bigger than the current king size bus poster, allowing a tremendous amount of added space primed for
dynamic creative messaging. Stand alone presence on saturated city streets allows your message to resonate day after day.
How can 30 x 215 bus displays connect with consumers?
Take striking imagery to the next level with diverse creative options. Vibrant and colorful additions to the 30 x 215 include Headliners
extending across the top of the bus, L-Sides that vertically extended your message, and L-Sides with Headliners that go beyond
out of home borders.
30”H x 215”W
Add a headliner and/or L-Side for more impact!
Coverage:
Why are 30 x 215 bus displays valuable to advertisers?
Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from pedestrian
& vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active, mobile population.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Kings
New York
Bold. Direct. Vibrant.
What advertising opportunities are on Bus Kings?
Impact New York’s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign
to the masses with daily exposure in a stand-alone environment.
30”H x 144”W
Coverage:
How can Bus Kings connect with consumers?
Be king of the road! These vibrant, colorful and eye-level ads are impossible to miss and leave a lasting impression on pedestrians,
motorists and passengers. The creative possibilities are endless with extensions and window coverage.
Why are Bus Kings valuable to advertisers?
Bus Kings offer unique penetration into the heaviest business, entertainment and residential clusters where traditional Bulletins are
not available, establishing major impact on “hard-to-reach” consumers.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Super Kings
New York
Exciting. Undeniable. Striking.
What advertising opportunities are on Super Kings?
Bus routes pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Super Kings are the
perfect medium to promote special events, promotional tie-ins and launching a new brand.
30”H x 240”W
Coverage:
How can Super Kings connect with consumers?
Attract consumers with high-quality creative that covers 20 feet of exterior space of the bus from wheel to wheel, allowing your
message to make a lasting impression.
Manhattan
Why are Super Kings valuable to advertisers?
These “rolling billboards” offer unique penetration into the heaviest business, entertainment and residential clusters where
traditional Bulletins are not available, establishing major impact on “hard-to-reach” consumers.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Ultra Super Kings
New York
Enormous. Dramatic. Impressive.
What advertising opportunities are on Ultra Super Kings?
Also known as “rolling billboards,” these unique displays attract your target audience with high-quality creative at eye-level. Bring your
ad campaign to the masses with daily exposures in a stand-alone environment.
How can Ultra Super Kings connect with consumers?
These vibrant and colorful additions to your Ultra King ads extend your message beyond the borders of traditional media. Enhance
your imagery and recognition on the bustling streets of NYC.
102”H x 222”W
Coverage:
Manhattan
Why are Ultra Super Kings valuable to advertisers?
Extending up from the Ultra King, Ultra Super Kings make a major impact on vehicular and pedestrian traffic. Be on the streets and
create multiple impressions and excitement around NYC!
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Queens
New York
Outstanding. Classy. Brilliant.
What advertising opportunities are on Bus Queens?
The numerous bus routes throughout the city offer endless possibilities. Targeted messaging on Bus Queens deliver your message
deep into the market.
30”H x 88”W
Coverage:
How can Bus Queens connect with consumers?
Attract consumers with stunning creative that covers 7 feet of exterior space on the bus’ side.
Manhattan & Bronx
Why are Bus Queens valuable to advertisers?
Strategic placement of your ad on NYC buses gives your message unique mobility. Queens let your message resonate as they
reach diverse demographic clusters all over the city.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus L-Sides
New York
Unique. Captivating. Impressive.
What advertising opportunities are on L-Sides?
More creative space allows you more ways to declare your presence. Vertical extension of our powerful Bus Kings to L-Sides creates
a giant canvas for eye-catching visuals.
How can L-Sides connect with consumers?
L-Sides have standout visibility that demand attention throughout the NYC streets. They ensure maximum exposures at a low
CPM, giving you the best bang for your buck.
Upper Panel 56”W x 52.875”H
Lower Panel 30”W x 144”H
Coverage:
New York City
Why are L-Sides valuable to advertisers?
NYC buses give movement and life to a static campaign. En route through high traffic areas throughout the city, L-Sides reach out
to multiple neighborhoods and demographic groups, making sure your brand truly resonates.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus 30 X 215 with L-Sides
New York
Massive. Exciting. Impactful.
What advertising opportunities are on 30 X 215 with L-Sides?
Emphasize your brand's message on this massive canvas. Vertical extension of the L-Side combined with our powerful 30 x 215
creates a supersized format that's impossible to miss.
Upper Panel 56”W x 52.875”H
Lower Panel 30”H x 215”W
How can 30 X 215 with L-Sides connect with consumers?
Coverage:
30 x 215 with L-Sides provide unparalelled exposure throughout the busy streets of NYC. By expanding the creative space beyond
the normal 30 x 215, you can ensure maximum campaign visibility and cost efficiency.
New York City
Why are 30 X 215 with L-Sides valuable to advertisers?
Amplify your brand with this impactful media format. As 30 x 215 with L-Sides travel throughout the city, they make a bold impression
on a variety of neighborhoods.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Headliners
New York
Direct. Informative. Tactful.
What advertising opportunities come with Headliners?
Reinforce your message in Manhattan’s most densely populated areas with Bus Headliners. Bring your ad campaign to the masses
with daily exposures in a stand-alone environment.
These vibrant and colorful additions to your Bus ads extend your message beyond the borders of traditional media. Add a highly
visible call to action, website, text code or phone number to ad.
30 x 215
Kings
Kongs
L-Sides
L-Side w/ 30 x 215
Super King
Why are Headliners valuable to advertisers?
Coverage:
How can Headliners connect with consumers?
Extending across the top of the entire bus, Headliners impact your audience and reach them no matter which direction they are
going. Be on the streets and make multiple impressions directly in the heart of NYC.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Window Extensions
New York
Unorthodox. Creative. Outstanding.
What advertising opportunities come with Window Extensions?
Reinforce your message in New York’s most densely populated areas with Window Extensions. Bring your ad campaign to the
masses with daily exposure in a stand-alone environment.
How can Window Extensions connect with consumers?
These vibrant and colorful additions to your campaign extends your message beyond the borders of traditional media. Enhance
your imagery and recognition on the busiest streets in the country.
Kings
Super Kings
Coverage:
Why are Window Extensions valuable to advertisers?
Extending up from various bus formats, Window Extensions make a major impact on your audience regardless of which direction
consumers are going. Be on the streets and make multiple impressions directly in the heart of New York!
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Headlight Displays
New York
Captivating. Commanding. Prominent.
What advertising opportunities are on Headlight Displays?
Regardless of the neighborhood, buses follow the crowds! Strategic placement of your message on buses helps your brand achieve
an inevitable presence in your audience’s everyday lives!
How can Headlight Displays connect with consumers?
Headlights offer low CPM’s and allow advertisers to cost efficiently bring their ad campaign to the masses with daily exposures.
19.25”H x 44”W
Coverage:
Why are Headlight Displays valuable to advertisers?
Static media forms pin-point a target around a specific area. Giving your ad mobility to move around helps your message break
free from a single area and expands the horizon of opportunity.
Last Rev. 8/25/16
New York
New York, NY 10174
Bus Taillight Displays
New York
Eye-Level. Valuable. Visible.
What advertising opportunities are on Taillight Displays?
Continuous visibility to drivers and passengers behind buses generate lasting impressions! Dominate the city with frequent exposure
and high reach and frequency. As they’re in their cars or crossing the street, consumers cannot escape this ubiquitous media form.
How can Taillight Displays connect with consumers?
Taillights give you more bang for your buck by cost efficiently delivering your message in a stand-alone environment. Buses go
where the people go!
18”H X 68.5”W (NEW)
17.5”H X 50”W
Coverage:
Why are Taillight Displays valuable to advertisers?
Buses travel all throughout the city to reach your target and more. The unique mobility of these media forms penetrate the market
in places static media can’t reach.
Last Rev. 8/25/16
New York
New York, NY 10174
Interior Bus Cards
New York
Awareness. Branding. Impact.
What advertising opportunities are on Interior Bus Cards?
Motivate usage and create awareness by saturating the environment and captivating the bus audience with this eye-catching format.
How can Interior Bus Cards connect with consumers?
Your message resonates with bus riders two times a day and more than 20 times a month with the use of vibrant and detailed
Interior Bus Cards. The inclusion of social media elements on the creative allows passengers to interact with your brand throughout
their journey.
11”H x 28”W
11”H x 46”W
Coverage:
Why are Interior Bus Cards valuable to advertisers?
Interior bus ads benefit from ride times that afford time to read and absorb copy. Capture the attention of a completely captive
audience with vibrant, attention-grabbing messages and “take one” couponing options.
Last Rev. 8/25/16
New York
New York, NY 10174
Brand Buses
New York
Saturation. Resonation. Captivation.
What advertising opportunities are on Brand Buses?
A unique opportunity to own the entire interior space of a bus. Brand vehicles provide advertisers with extensive creative opportunities.
How can Brand Buses connect with consumers?
Storyboards, multi-products, multi-messages are just a few of the many creative possibilities. Owning every position means that
the entire riding population in each vehicle will take notice.
11”H x 28”W
11”H x 46”W
Coverage:
Why are Brand Buses valuable to advertisers?
Long ride times allow your message to resonate with riders. Capture the attention of a completely captive audience with vibrant,
attention-grabbing messages.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Media
New York
Unique. Head On. Enthralling
What advertising opportunities are on Commuter Rail media?
Commuter rail advertising provides a unique opportunity for marketers to spend time with a very affluent demographic of upscale
suburbanites commuting into New York business districts. Twice a day, 22 ‘work days’ a month, commuters spend approximately 10
plus hours riding, waiting & walking through stations while absorbing ads.
In an environment where connections are made, Commuter Rail advertising provides high frequency against a desirable audience.
Additional time spent on Commuter Rail during the weekend, and mid-week by suburban leisure seekers and theater goers only
adds more value to your campaign.
Platform Kiosks
1-Sheet Posters
2-Sheet Posters
3-Sheet Posters (Vertical)
Diorama Saturation
Jamaica LIRR Dioramas
GC Barricade
GC Digital Network
Why is Commuter Rail media valuable to advertisers?
Coverage:
How can Commuter Rail media connect with consumers?
Commuter Rail is a popular, reliable & convenient option for affluent suburbanites traveling into NYC, in addition to commuters
traveling in reverse to the suburbs, where many major corporations hold office.
Penn/LIRR Digital Network
Atlantic Avenue Digital Screen
Digital Platforms
Station Dominations
Interior Car Cards 33”H x 21”W
Brand Trains - Full Cars
Testles
Timetables
Metro-North: Westchester & CT
LIRR: Long Island
Last Rev. 8/25/16
New York
New York, NY 10174
LIRR & Metro-North Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Long Island Rail Road
New York
Powerful. Captivating. Extensive.
What advertising opportunities are on Long Island Rail Road media?
Long Island Railroad commuter rail advertising gives advertisers unique access to an upscale commuter audience. Commuters from
outside the city in all parts of the wealthy suburbs of Long Island use the LIRR to get to and from NY business districts.
How can Long Island Rail Road media connect with consumers?
By utilizing a variety of different Interior and Platform media, advertisers can spend time with this affluent demographic twice a day,
22 ‘work days’ a month while commuters are on the train, waiting for the train and walking through stations.
Why is Long Island Rail Road media valuable to advertisers?
Interior Car Cards are bold media formats that are directly in sight of commuters throughout their entire trip — additional viewing
time means commuters can ‘take in’ and identify with your brand, while hard-to-miss Platform Media puts your message front &
center in highly trafficked boarding & waiting areas.
1-Sheet Posters
2-Sheet Posters
Diorama Saturation
Jamaica LIRR Dioramas
Penn/LIRR Digital Network
Station Dominations
Interior Car Cards
Brand Trains, Full Car
Testles
Timetables
Last Rev. 8/25/16
New York
New York, NY 10174
LIRR Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Metro-North
New York
Target. Surround. Connect.
What advertising opportunities are on Metro-North media?
Metro-North commuter rail media displays your message out to an affluent demographic of commuters traveling from Westchester
and Connecticut suburbs to the NY business districts. Longer dwell times in between train arrivals & departures allow you to reach
this upscale audience.
How can Metro-North media connect with consumers?
In today’s ever changing marketplace, media self selection has made consumers even harder to reach. Metro-North Rail advertising
is always on and provides high frequency against this desirable audience. By utilizing a variety of different Interior and Platform
media, advertisers can spend time with this affluent demographic twice a day, 22 ‘work days’ a month.
Why is Metro-North media valuable to advertisers?
Surround your target with prominently displayed media along commuter walkways. Platform Posters are in direct view of busy
boarding and waiting areas, while Car Cards keep your message present for the duration of a long commute.
Platform Kiosks
1-Sheet Posters
2-Sheet Posters
GC Barricade
GC Digital Network
Digital Platforms
Station Dominations
Interior Car Cards
Brand Trains, Full Cars
Testles
Timetables
Last Rev. 8/25/16
New York
New York, NY 10174
Metro-North Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Platform Kiosks
New York
Eye-Level. Out Front. Relevant.
What advertising opportunities are on Platform Kiosks?
Your message resonates with commuter rail riders 2 times a day and over 20 times a month with the use of vibrant and eye-catching
Platform Kiosks.
How can Platform Kiosks connect with consumers?
These highly visible Platform Kiosks keep your message front & center in highly trafficked boarding & waiting areas. Platform
Kiosks demand attention in an otherwise hectic commuter environment.
26”H x 53”W
Coverage:
Why are Platform Kiosks valuable to advertisers?
Situated on recycling bins, Platform Kiosks target key demographics — educated and affluent audiences — traveling from the
Westchester and Connecticut suburbs into NY business districts.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Platform Posters
New York
Vibrant. Noticeable. Impactful.
What advertising opportunities are on Platform Posters?
Situated on the commuter rail platforms and walkways, vibrant and detailed Platform Posters target key demographics — educated
and affluent audiences.
How can Platform Posters connect with consumers?
Break riders away from their surroundings in the hectic commuter environment. Striking Posters stand prominently alongside the
boarding platform to ensure that your message is seen.
1-Sheet Posters
2-Sheet Posters
3-Sheet Posters
Coverage:
LIRR
Why are Platform Posters valuable to advertisers?
Forge new relationships with the millions of commuter rail riders on the LIRR and Metro North through thousands of rail Platform
Posters. Send multiple messages to commuters at all their stopping points!
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Diorama Saturation
New York
Bold. Captivating. Diverse.
What advertising opportunities are on the Diorama Saturation?
Atlantic Avenue Station in Brooklyn is a major commuting hub for passengers of varying demographics. The Dioramas in this station
give advertisers a chance to reach a diverse demographic from upscale to “hip and trendy” to ethnic.
How can the Diorama Saturation connect with consumers?
Backlit Dioramas draw attention with their impactful size and vivid display. Dioramas are ideal for increasing brand recognition with
high impact and frequency.
68.5”H x 47.5”W
64 units
Coverage:
Atlantic Ave (LIRR)
Why is the Diorama Saturation valuable to advertisers?
These vibrant and colorful ads are impossible to miss and leave a lasting impression on commuters. Command the attention of
riders with these backlit Dioramas.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Jamaica LIRR Dioramas
New York
Noticeable. Intriguing. Bright.
What advertising opportunities are on the Jamaica LIRR Dioramas?
Jamaica Station, located in Queens, NY, is the largest transit hub on the Long Island Rail Road and one of the busiest railroad
stations in the country with over 200,000 daily passengers. The dioramas at this station reach several different demographics,
traveling between the suburbs and various parts of the city.
How can the Jamaica LIRR Dioramas connect with consumers?
Dioramas draw attention with their impactful size and vivid display, forcing even the most hurried commuter to take a look. They are
ideal for increasing brand recognition with high impact and frequency.
68.5”H x 47.5”W
5 units
Coverage:
Jamaica Station (LIRR)
Why are the Jamaica LIRR Dioramas valuable to advertisers?
At this station where over 1,000 trains pass through each day, these vibrant and colorful ads are impossible to miss and leave a
lasting impression on commuters. Command the attention of riders with these Dioramas.
Last Rev. 8/25/16
New York
New York, NY 10174
Grand Central Barricade
New York
Front and Center. Attention-Grabbing.
What advertising opportunity does the Grand Central Barricade possess?
This unit is a highly visible banner located right inside the entrance of Grand Central Station on 42nd Street just west of the
Grand Hyatt Hotel entrance. The Grand Central Terminal is a world renowned Manhattan landmark. This iconic destination offers
transportation to more than 750,000 daily commuters.1 In addition, over 10,000 people visit Grand Central daily to tour the station
and dine!1
How can the Grand Central Barricade connect with consumers?
As the #6 Most-Visited Tourist Attraction in the world according to Travel & Leisure, Grand Central offers advertisers a chance to
make a resounding impact on both locals and tourists from around the globe. The Grand Central Barricade captures the attention
of affluent Metro North commuters, as well as consumers taking advantage of the Terminal's variety of dining options.
Why is the Grand Central Barricade valuable to advertisers?
Strategically placed at the entrance of Grand Central’s Subway line and 42nd Street exit, the barricade gives advertisers a unique
opportunity to maximize their reach to a wide and largely affluent demographic. This in turn allows your message to be seen from
all angles, with the added bonus of being the sole advertising presence in a heavy traffic location.
New York
New York, NY 10174
Panel A: 96"h x 72.5"w
Panel B: 110"h x 158"w
Panel C: 110"h x 28.75w
Panel D: 110"h x 248.5"w
Panel E: 110"h x 96"w
Coverage:
Located in Grand Central's lower level dining concourse
-Junior's Cheesecake
-Magnolia Bakery
-Shake Shack
-Multiple other dining options
Source: 1Carlson, Jen. "Everything You Never Knew You Wanted To Know
About Grand Central Terminal.“ 2015.
Last Rev. 8/25/16
Commuter Rail GC Digital Network
New York
Prominent. Exclusive. Beautiful.
What advertising opportunities are on the GC Digital Network?
Grand Central Terminal is a major historic landmark located in the center of Manhattan. Place your message front and center in one
of the most magnificent architectural sites and transportation mecca of NYC. It is the destination for Westchester and Connecticut
Metro North riders, upscale restaurants, high-end boutiques and home to the new Apple store.
How can the GC Digital Network connect with consumers?
Grand Central, the “upscale” Times Square, boasts an affluent demographic. Over 750,000 people pass through the main rotunda
daily!1 It is the #6 World’s Most-Visited Tourist Attractions according to Travel & Leisure, with more business traveler traffic passing
through than JFK Airport! This digital network draws attention with its impactful size and vivid display.
Why is the GC Digital Network valuable to advertisers?
These 4 (6’8-3/4”W x 5’5-3/4”H ) synchronized, rotating high definition digital displays are impossible to miss. In this uncluttered
environment, they leave a lasting impression sure to command the attention of commuters and tourists from around the world!
4 Screens
Spot Length: :15
Loop Length: 2:00
Hours: 5:30 am - 2:00 AM
15,680 spots/4-Weeks*
Static Only
1
Daily Circulation
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail GC Vanderbilt Hall Digital Screens
New York
Engaging. Bright. Visible.
What advertising opportunities are on the GC Vanderbilt Hall Digital Screens?
Vanderbilt Hall is the key entry way into Grand Central Terminal, a major historic landmark located in the center of Manhattan. As
consumers enter the Main Rotunda, they will be greeted by luminous vertical digital screens. Consumers leaving this tourist location
through Vanderbilt Hall will also be exposed to the vivid horizontal digital screen.
How can the GC Vanderbilt Hall Digital Screens connect with consumers?
Grand Central boasts an affluent demographic of Metro-North commuters. It is the #6 World’s Most-Visited Tourist Attraction
according to Travel & Leisure, with more business traveler traffic passing through than JFK Airport! These digital screens can keep
commuters engaged and informed of your messages as they seek track information and real-time train service changes in the
screens above.
Why are the GC Vanderbilt Hall Digital Screens valuable to advertisers?
As upscale commuters pass through this central location that has a 4-week circulation of 5,400,000, these digital displays are a
unique way to increase brand exposure as the units are strategically placed in a high traffic area.
2 Portrait 46" Screens
1 Landscape 32" Screen
Spot Length: :08
Loop Length: :64
Advertisers: 8
Hours: 5:30 am - 2:00 AM
32,284 Spots/4wks
Static Only
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Penn Station Digital Network
New York
Bright. Vibrant. Distinctive.
What advertising opportunities are on the Penn Station Digital Network?
Penn Station is the busiest passenger transportation facility in the United States servicing 17,714,470 passengers every 4 weeks (Grand
Central Terminal has more pass through traffic, but fewer passengers). Multiple networks flow through the terminal including the region’s
largest — the Long Island Railroad. In addition, Madison Square Garden sits on top of Penn Station, bringing in additional audiences from
all types of events ranging from the NY Knicks & NY Rangers games, music festivals, the circus, dog shows and even various charity events.
Make sure your message is seen by the masses!
How can the Penn Station Digital Network connect with consumers?
This 22 Screen Digital Advertising Network is strategically positioned near track information providing “built-in” audience. Demand attention
in an otherwise hectic commuter environment — keep commuters actively engaged and informed of your message as they are seeking
information on their scheduled trains. Full-motion and Static artwork accepted. Daypart and roadblock programs also available.
22 Screens
Spot Length: :15
Loop Length: 2:00
Hours: 24/7
18,340 spots/4wks*
Static/Full Motion
campaigns.
Why is the Penn Station Digital Network valuable to advertisers?
The Penn Station Digital Network delivers the LIRR concourse where 75% of the traffic in Penn Station occurs. LIRR Concourse Total
Potential Circulation:13,635,6321.
New York
New York, NY 10174
Last Rev. 8/25/16
New York
Flexible. Exciting. Cutting-Edge.
What advertising opportunities are on the Atlantic Avenue Digital Screen?
How can the Atlantic Avenue Digital Screen connect with consumers?
Sold:
-Individually
-As part of Penn Station/LIRR Digital Network
:15 spots
2 minute loop
The Atlantic Avenue Digital Screen is a prime opportunity to make an impact on commuters travelling to and from Brooklyn's Atlantic
Terminal. This station is a major transfer hub for Long Island Railroad commuters traveling to and from Brooklyn, and also provides
easy access to subway lines headed towards lower Manhattan’s financial district.
This vibrant digital display resonates with an upscale audience from Long Island. Atlantic Terminal is the primary terminal for the
Far Rockaway, Hempstead and West Hempstead Branches, and this screen has the ability to catch the eye of over half a million
of these commuters every month.
Why is the Atlantic Avenue Digital Screen valuable to advertisers?
campaigns.
This digital format allows advertisers to update their messaging instantaneously. It can be sold individually or as a part of the Penn
Station/LIRR Digital Network, which allows you to maximize coverage of LIRR commuters. The Atlantic Ave Screen has the ability
to connect with affluent business leaders that travel via the LIRR every day.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail MN Digital Platform Network
New York
Interconnected. Stands Out. Strategic.
What advertising opportunities are on the Metro-North Digital Platform Network?
How can the Metro-North Digital Platform Network connect with consumers?
61 units/29 Stations
Size: 42"
Loop Length: :64
:64 Loop Length
Advertisers: 8
Strategically located on select Metro-North platforms, the Digital Platform Network consists of an upper screen that provides track
information and real-time transit service changes and a lower screen that provides advertisers the chance to engage consumers
with their message.
Reach the highly educated and affluent consumers traveling to and from Westchester into NY business districts as these screens
are situated in heavily-trafficked boarding and waiting areas.
Why is the Atlantic Avenue Digital Screen valuable to advertisers?
With the utilization of the Digital Platform Network, advertisers will have opportunities to break riders away from their surroundings
in the hectic commuter environment and create impactful campaigns in an ‘always on,’ captive environment.
Hours: 24/7
34,384 Spots/4wks
Static
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
MN Digital Platform Network Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Domination
New York
Consuming. Experiential. Strong.
What advertising opportunities are on Rail Dominations?
Rail Dominations offer the unique opportunity to completely saturate a commuter rail station and make a major impact in the New
York market with special sites strategically located in high-traffic areas throughout the rail system.
How can Rail Dominations connect with consumers?
Storyboards, multi-products and multi-messages are just a few of the many creative possibilities. Owning every position means
that all commuters will take notice.
Traditional/Non-Traditional Media
Coverage:
7 Rail Dominations available
Why are Rail Dominations valuable to advertisers?
Rail Dominations allow advertisers to make a splash in NYC utilizing multiple creative options. Get unrivaled brand awareness by
creating a virtual exhibit that surrounds consumers with multiple messages throughout their commute.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Interior Car Cards
New York
Perfect Placement. Long Dwell.
What advertising opportunities are on Interior Car Cards?
Interior Car Cards showcase your brand to commuters as they enter the train, and stay in the forefront of their mind for their average
53 minute round-trip* — allowing the annual 165.2 million riders** to ‘take in’ and identify with your brand.
How can Interior Car Cards connect with consumers?
The average rail commuter rides the train 2 times a day and 20 days a month for over 40 opportunities for your message to be
seen. With hard-to-miss placement and high reach and frequency, Interior Car Cards help your ad standout year round.
33”H x 21”W
Coverage:
LIRR
Why are Interior Car Cards valuable to advertisers?
Spend time with a very affluent demographic of upscale suburbanites commuting into New York business districts. Interior Car
Card advertising provides high reach and frequency against a desirable audience.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Brand Trains
New York
Saturation. Exposure. Reach.
What advertising opportunities are on Brand Trains?
Saturating a train with your ad ensures your message is in view regardless of where a rider sits. Surrounded by the dominant
messaging of a Brand Train, your campaign is sure to make a lasting impression.
Full Cars
Coverage:
How can Brand Trains connect with consumers?
Tell your story, feature all of your products, or display multiple messages. Without any other brands present in the train, you
have the entire commute to captivate the audience without competition. Brand Trains are blank canvases for an array of creative
executions.
LIRR
Why are Brand Trains valuable to advertisers?
Long ride times allow your message to resonate with riders. Grab the attention of a completely captive audience with vibrant,
attention-grabbing messages.
Last Rev. 8/25/16
New York
New York, NY 10174
Commuter Rail Trestles
New York
Arresting. Impactful. Unexpected.
What advertising opportunities are on Trestles?
How can Trestles connect with consumers?
33 in Queens
1 in Brooklyn
108 in Long Island (83 in Nassau/25 in Suffolk)
7 in Fairfield County, CT
Trestles get your message out to the suburban areas, reaching the affluent targets. They also give an opportunity to place a message
where most forms of OOH advertising are not available.
Trestles are frequently located at major intersections allowing for additional viewing time when motorists are stuck at traffic lights
— giving them the opportunity to ‘take in’ and identify with your brand or message.
Coverage:
149 Trestles throughout the New York Railroad System
Why are Trestles valuable to advertisers?
Consumers are becoming harder to reach and are resistant to advertising efforts. Trestles’ placement on railroad overpasses are
hard to miss and has a natural approach for a non intrusive message.
Last Rev. 8/25/16
New York
New York, NY 10174
Trestles Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Media
New York
Surround. Inform. Capture.
What advertising opportunities are on Subway media?
Capture the attention of New York’s 5 million+ daily subway riders with over 6,000 Subway cars running throughout New York City.
How can Subway media connect with consumers?
Target the hard-to-reach commuter audience, including corporate decision makers and executives, with high impact ads. Frequency
of ridership means frequency of exposure to your ads during morning and evening rush hours.
Why is Subway media valuable to advertisers?
Subway ads also influence a completely captive audience of students, household decision makers and tourists as they complete
daily activities, run errands and go out on the town – ensuring that your ad is seen immediately before their activity or purchase.
1-Sheet Posters
2-Sheet Posters
Backlit 2-Sheet Posters
Shelter-Sized Dioramas
Digital Dioramas
Clocks
Escalator Squares
Turnstiles
Station Saturations
Station Dominations
Hudson Yards Digital Network
Times Square Activation Zone On The Go Digital Kiosks
Metrocard Vending Machine
Interior Car Cards
Brand Trains
Exterior Wrapped Trains
Wrapped Shuttle
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Posted Stations
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Platform Posters
New York
Connect. Resonate. Influence.
What advertising opportunities are on Platform Posters?
Situated on the subway platforms and walkways throughout New York City, vibrant and detailed Platform Posters target key
demographics — both multicultural and upscale audiences.
How can Platform Posters connect with consumers?
These highly visible, clean posters demand attention in an otherwise hectic commuter environment — giving riders the opportunity
to break away from their surroundings and to completely absorb your message.
Why are Platform Posters valuable to advertisers?
Forge new relationships with NYC’s 5 million+ daily riders through thousands of subway Platform Posters spread throughout the
entire subway system. Send multiple messages to the subway’s commuters at all their stopping points!
1-Sheet Posters
2-Sheet Posters
Coverage:
Citywide
By Borough
By Station
African American
Hispanic
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Shelter-Sized Dioramas
New York
Captivate. Impact. Inspire.
What advertising opportunities are on Shelter-Sized Dioramas?
Positioned in highly trafficked subway stations across Manhattan, Shelter-Sized Dioramas provide targeted exposure for your creative
message.
How can Shelter-Sized Dioramas connect with consumers?
24-hour illumination allows for attractive exhibition and round-the-clock visibility.
68.5”H x 47.5”W
Coverage:
Manhattan
Why are Shelter-Sized Dioramas valuable to advertisers?
With a glossy, vibrant finish, Dioramas are magazine pages brought to life. Increase your long-term product recognition and expand
your reach to NYC’s 5+ million subway riders with colorful Dioramas that are sure to catch the eye of commuters alike.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Clocks
New York
Front & Center. Top of Mind. Fresh.
What advertising opportunities are on Clocks?
With over 220 Subway Clocks strategically located throughout the entire subway system, advertisers can easily target key
demographics including ethnic and upscale audiences.
21.5”H x 46.5”W
Coverage:
How can Clocks connect with consumers?
Penetrate major retail and trade zones by effectively utilizing this commuter focal point to develop and strengthen your brand
awareness.
Citywide
Why are Clocks valuable to advertisers?
Subway Clocks are completely unobstructed and located in a clutter-free environment that attracts the eye — developing a
connection between your message and the passerby.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Escalator Squares
New York
Enthrall. Impact. Influence.
What advertising opportunities are on Escalator Squares?
Located at the highly trafficked 53rd Street and Fifth Avenue Station, these displays impact subway riders (E and M lines) on a daily
basis!
How can Escalator Squares connect with consumers?
Be the only advertiser at this major escalator site which transports over 169,800 riders every week. The extra long escalator rides
produce a captive audience for your message.
22”H x 21”W
Coverage:
53rd & 5th Ave Station
Why are Escalator Squares valuable to advertisers?
Captivate daily commuters and residents with multiple impressions. By utilizing each square, you will send in-depth and detailed
information directly to your audience.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Turnstiles
New York
Unavoidable. Strategic. Powerful.
What advertising opportunities are on Turnstiles?
Multiple points of exposure command the attention of New York’s 5 million+ daily subway riders as they enter and exit subway stations
during their daily travels.
How can Turnstiles connect with consumers?
Diversify your creative messaging with an array of formats — turnstile arms supplemented with upper and lower decals are prime
space for advertiser branding.
Packages*:
By Station
By Borough
Ability to purchase Turnstile Arms only, or Turnstile Arms with
Entrance & Exit Decals
*Includes non domination stations only
Why are Turnstiles valuable to advertisers?
Perfect for point of purchase opportunities, seasonal or promotional campaigns! Directional copy with address information leads
consumers straight to your store location.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Station Dominations
New York
Powerful. Engaging. Unavoidable.
What advertising opportunities are on Station Dominations?
Station Dominations offer the unique opportunity to completely saturate a NYC Subway Station and make a major impact in the New
York market with special sites strategically located in high-traffic areas throughout the subway system.
How can Station Dominations connect with consumers?
With over 20 stations throughout NYC (and growing!) and endless media formats to choose from, your message will capture and
dominate the attention of New York’s 5 million+ subway riders 2x a day over 20x a month!
Why are Station Dominations valuable to advertisers?
Station Dominations allow advertisers to immerse their audience in their brand by utilizing multiple creative options. Get unrivaled
brand awareness by creating a virtual exhibit that surrounds the consumer with multiple messages throughout their commute.
Coverage:
Yankee Stadium/161st Street
Yankee Stadium-Outside Fare Zone
59th & Lexington Avenue
125th & Lexington Avenue
Grand Central Subway
GC Subway Corridor to Lines 4, 5, & 6
GC Subway 7 Train Mini Dom
GC Subway Lower Level
42nd St. Corridor Underground Shelters
Meatpacking District 14th/8th Avenue
Jackson Heights/Roosevelt Avenue
Rockefeller Center 48th/49th Street
Broadway & Lafayette @ Houston
Spring Street
Herald Square/34th Street
Times Square/42nd Street
Bryant Park/5th Avenue
Bedford Avenue
Atlantic Avenue
Delancey & Essex
Main Street-Flushing
59th & 5th Avenue
Willets Pt./Citi Field
Union Square
Wall Street (4 & 5)
West 4th Street Station
Last Rev. 8/25/16
New York
New York, NY 10174
Hudson Yards Digital Network
New York
Innovative. Awe-Inspiring. Captivating.
What advertising opportunities are on the Hudson Yards Digital Network?
The Hudson Yards Digital Network is the single most cutting-edge OOH experience to date. The extension of the 7-line to Manhattan's
newest neighborhood has opened up the flood gates for new advertising innovations to flow through. Using our game changing "On
Smart" digital technology, brands will have the chance to engage consumers with their message like never before.
How can the Hudson Yards Digital Network connect with consumers?
Hudson Yards is scheduled to be completed in 2018 with new housing, office buildings, restaurants, entertainment and other
commercial establishments currently being developed. As consumers take in their exciting new surroundings, your OOH ad will
be the last message they receive before making a service or buying decision.
Why is the Hudson Yards Digital Network valuable to advertisers?
Hudson Yards is expected to host 65,000 visitors and 11,000 - 26,000 subway riders per day in its first year. With the ability for
advertisers to make instantaneous updates and customizations to these 24 vibrant digital displays, this network sets the out-ofhome standard for campaign efficiency and visibility.
• 24 screens
• Each Screen Size 65”
• Loop Length: 2:00
• Advertisers: 6
• Hours: 24/7
• 18,340 Spots/4wks
• Static Full Motion
330,400 4 Week Station Circulation
*The spot delivery is calculated using 91% of the total time available as the contract guarantees. The remaining time is used for service (repair, replace) and short
term campaigns.
Last Rev. 08/29/16
New York
New York, NY 10174
TurnStyle At Columbus Circle
Informing. Captivating. Engaging.
What advertising opportunity does TurnStyle possess?
Located in one of New York’s busiest subway hubs at the intersection of Central Park West and 59th Street, OUTFRONT’s TurnStyle
experience at Columbus Circle provides advertisers with a one of a kind opportunity to reach 80,000 commuters daily. This lively
neighborhood targets both affluent commuters and visitors on their way to and from upscale residential areas, shops, restaurants,
and fortune 500 companies.
How can TurnStyle digital advertising connect with consumers?
21 digital displays in three prime and coveted locations offer dynamic visual and interactive capabilities, while providing advertisers
with a unique and unrivaled competitive edge. OUTFRONT’s cutting-edge technological displays offer full motion opportunities that
will guarantee brand recognition to consumers passing by!
Why is TurnStyle valuable to advertisers?
Digital meets design as four of the interior structural columns of the TurnStyle will be wrapped with full motion displays offering both
touchscreen and sound. These bold, highly visible displays placed within the three high traffic locations at Columbus Circle are
hard to miss! TurnStyle advertising allows your message to be seen from all angles and increase long-term product recognition.
New York
Subway Entrance 1
Subway Entrance 2
Displays: 4 (2 per side)
Resolution: 1080w x 1920h
Loop: 75 seconds
Slots: 5 (4 slots, 1 ad)
Displays: 3 (side by side)
Loop: 75 seconds
Slots: 5 (4 slots, 1 ad)
Interior Columns
Displays: 16 (4 per column)
Rush hours: Four 15 second spots in a 2 minute loop.
Non-rush hours: Eight 15 minute spots in 2minute loops or;
Four 4 minute blocks of long form content.
campaigns.
Last Rev. 08/29/16
New York
New York, NY 10174
Times Square Activation Zone
New York
Engaging. Forward-Thinking. Unique.
What advertising opportunities are on the Times Square Interactive Digital Domination?
The Times Square Digital Interactive Domination allows advertisers to engage with consumers like never before. Located in the old
Wells Fargo Banking space by the Shuttle area, this special offer is a surefire way to connect with the masses daily.
How can the Times Square Interactive Digital Domination connect with consumers?
Times Square is an iconic tourist destination, with millions of consumers passing through this station every month. This thought
leader platform provides advertisers with the ability to pair new technologies and innovative ideas to our media assets and
environments. You can test new technologies in a controlled environment and/or utilize street teams to launch your brand.
Why is the Times Square Interactive Digital Domination valuable to advertisers?
Our clients are now enabled to create breakthrough campaigns and ignite connections between consumers and brands in
unexpected ways. Don't pass up on this golden opportunity to reach New York locals and tourists with innovative executions.
Hours: 24/7
Static/Full Motion
Utilize Street Teams
*Offer only available to those who purchase Times Square Station Domination. All
station domination purchases are non-cancellable.
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Interior Car Cards
New York
Attractive. Dwell Time. Convincing.
What advertising opportunities are on Interior Car Cards?
Your brand will travel throughout the city with Subway riders, maintaining the eyes of current riders while constantly attracting new
ones.
How can Interior Car Cards connect with consumers?
Riders absorb your message 2 times a day and over 20 times a month with strategically placed, vivid Car Cards.
11”H x 46”W
11”H x 70”W
22”H x 21”W
Coverage:
Citywide
Why are Interior Car Cards valuable to advertisers?
Motivate usage and create awareness by saturating the environment and captivate the subway audience with this eye-catching
and in-your-face format.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Brand Trains
New York
Saturation. Ownership. Immersion.
What advertising opportunities are on Brand Trains?
How can Brand Trains connect with consumers?
Includes all sizes:
11”H x 46”W
11”H x 70”W
22”H x 21”W
This hard to miss format in over 6,000 Subway cars allows your brand to be in the sole view for over 5 million daily subway riders
throughout NYC.
Brand Trains offer the unique opportunity to “own” the entire interior space of a subway car and serve as a virtual canvas with
extensive creative opportunities.
Why are Brand Trains valuable to advertisers?
Saturate the environment and create awareness among New York City’s completely captive subway audience — 2x a day and
over 20x a month!
Coverage:
Citywide Coverage
4 Car Shuttle*
3 Car Shuttle*
*Shuttle coverage between Grand Central Station & Times
Square
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Wrapped Shuttle
New York
Bold. Exciting. Dramatic.
What advertising opportunities are on the Wrapped Shuttle?
The Wrapped Shuttle offers an incredible opportunity to overtake the entire interior & exterior space of the most popular subway cars
in NYC. The wraps allow for unlimited artistic possibilities with the ability to spark interest and garner buzz.
How can the Wrapped Shuttle connect with consumers?
The Shuttle connects 100,000+ daily riders between Grand Central Station and Times Square, the two most highly trafficked and
highly visible stations in New York City, allowing advertisers to target and impact a largely upscale and corporate audience.
3-Car Shuttle
4-Car Shuttle, Track 3
Coverage:
Grand Central Station & Times Square
Why is the Wrapped Shuttle valuable to advertisers?
Send multiple messages to commuters at all stopping points along the 1, 2, 3, 4, 5, 6 & 7 lines. The 3-Car Shuttle Wrapped Interior
& Wrapped Exterior allows one advertiser to reach riders double-time. The Wrapped Interior & Exterior package has a 4-week
circulation of 33,600,000 and reaches the daily commuter 2x a day over 20x a month.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Staten Island Interior Car Cards
New York
Reach. Amplify. Connect.
What advertising opportunities are on Staten Island Interior Car Cards?
Amplify your message and stand out with over 100 highly visible SIR Interior Car Cards located in the 60 SIR cars that run throughout
Staten Island 24 hours a day!
How can Staten Island Interior Car Cards connect with consumers?
Motivate and create brand awareness by sending your message to the completely captivated audience riding the Staten Island
Railway.
11 x 46 Car Cards - 36 Units
Coverage:
Staten Island
Why are Staten Island Interior Car Cards to advertisers?
Make your mark in one of New York City’s hardest to reach boroughs by becoming part of the SIR. With the Staten Island Ferry
transporting over 19 million passengers annually, directly to the SIR (at St. George) from NYC, the possibilities are endless!
Last Rev. 8/25/16
New York
New York, NY 10174
Subway Staten Island Brand Trains
New York
Visible. Distinct. Dominant.
What advertising opportunities are on Staten Island Brand Trains?
Staten Island Railway (SIR) Brand Trains offer the unique opportunity to “own” the entire interior space of a rail car!
How can Staten Island Brand Trains connect with consumers?
Highlight your brand to a captive audience with SIR Brand Trains. Extend the exposure time of your message as the SIR delivers
passengers from one end of Staten Island to the other.
Half Brand Trains
24 Cars
Coverage:
Staten Island
Why are Staten Island Brand Trains to advertisers?
On the SIR, your message can make the leap to Staten Island and grab an otherwise difficult to reach audience. With the famous
Staten Island Ferry transporting over 19 million passengers annually from the southernmost tip of Manhattan directly to the SIT (at
St. George), it’s the perfect way to reach the unreachable.
Last Rev. 8/25/16
New York
New York, NY 10174
Subway On-The-Go Digital Navigation Network
New York
Engaging. Intuitive. Modern.
What advertising opportunities are on the On-The-Go Digital Navigation Network?
The OTG Digital Navigation Network combines the physical presence, location and immediacy advertisers need to connect with and
directly impact tourists, commuters, and locals in strategically placed, high traffic locations throughout NYC.
How can the On-The-Go Digital Navigation Network connect with consumers?
The OTG Digital Navigation Network targets an inquisitive tourist population, as well as local residents, to not only provide up-tothe-minute transit service changes and directions but also driving retail traffic to nearby ‘local finds’ such as entertainment, dining
and shopping options.
Why is the On-The-Go Digital Navigation Network valuable to advertisers?
With the utilization of the OTG Digital Navigation Network, advertisers will have multiple opportunities to create impactful OOH
campaigns in an ‘always on’, captive environment. After activating the touchscreen, tourists and commuters alike can be engaged
to participate in various activities such as peer to peer contests or downloading apps associated with nearby retailers.
65 screens
Spot Length :05, :10, :15, or :30
Loop Length: 2:00
Hours: 24/7
18,340 spots/4wks
Static/Full Motion
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
On-The-Go Digital Kiosks
New York
Coverage
M
Tu idto
nn w n
el
Holland
Tunnel
17 Stations / 65 Units
Last Rev. 8/25/16
New
opyri ht York
The
New York, NY 10174
MTA Metrocard Vending Machine
New York
Distinct. Engaging. Exclusive.
What advertising opportunities does the MTA Metrocard Vending Machine possess?
With an estimated annual ridership of 1.75 billion, New York’s MTA Metrocard Vending and Credit Card Machines have unbelievable
strategic potential for advertisers, not only increase brand recognition, but to also stand out among rival competitors.
How can the MTA Metrocard Vending Machine connect with consumers?
With approximately 1,649 Metrocard digital vending machines throughout New York’s 5 boroughs, this medium provides an
exclusive opportunity for advertisers to brand screens on MTA Metro Card and Credit Card Machines. Offering a exclusive 20
second ad spot with a one on one screen saver loop, your message will target commuters who access them during the estimated
15 million transactions a month!
Why is the MTA Metrocard Vending Machine valuable to advertisers?
Unlike many different media venues, MTA Metrocard Vending Machine Network provides a distinct opportunity for advertisers to
directly impact consumers on a massive scale! Impossible to miss in the world’s 7th busiest transit system, your message will
pierce through the highly competitive New York market like never before, leaving a lasting impression for millions of commuters!
1,649 MTA Vending Machines
Spots: 8
Spot Length : 20
Loop Length: 2:40
Hours: 24/7
4 weeks per spot
campaigns.
Source: Metropolitan Transit Authority
Last Rev. 8/25/16
New York
New York, NY 10174
Street Furniture Media
New York
Strategic. Eye-Catching. Effective.
How many people commute via public transit in New York City?
Why advertise on Street Furniture?
Street Furniture provides around the clock visibility to both vehicular and pedestrian traffic in this very densely populated city.
Our Metro Lights inventory is located in key areas visited by highly affluent, social groups. Advanced creative ideas utilizing print
technology and 3D components create impactful impressions on passersby.
Urban Panels
Digital Urban Panels
-Stairwell Facing
-Sidewalk Facing
-Brooklyn Network
Metro Lights
Phone Kiosks (Hoboken)
How has technology enhanced Street Furniture advertising?
Coverage:
Being the most populous city in the United States, New York City has one of the largest subway systems worldwide. Our Urban
Panels reach over 1.7 billion people who ride subways and 803 million who ride city buses, as well as vehicular and pedestrian traffic.
Street Furniture allow for social and interactive components utilizing mobile, which enhance consumer engagement. Digital ads
are both dynamic and bold with quick and easy copy changes for day parting, daily deals or evolving promotions.
City-wide
Hoboken
Last Rev. 8/25/16
New York
New York, NY 10174
Urban Panels
New York
Striking. Street Level. Direct.
What advertising opportunities are on Urban Panels?
Positioned on top of subway entrances, Urban Panels are the most dominant and vibrant street-level displays in New York City —
allowing an unrivaled connection between your message and multiple audiences.
30”H x 60”W
Coverage:
How can Urban Panels connect with consumers?
Over 1,680 Urban Panels located throughout NYC are “People Magnets” that attract attention directly to your message when and
where it is relevant — creating perfect point-of-purchase opportunities.
Manhattan
Brooklyn
Queens
Bronx
Why are Urban Panels valuable to advertisers?
Visible to subway riders, pedestrians and vehicular traffic, Urban Panels provide your message with great reach and frequency and
the opportunity to develop ultimate brand awareness. These units are raised and cannot be blocked by pedestrians or vehicular
traffic — leaving a clean line of sight for your message at all times.
Last Rev. 8/25/16
New York
New York, NY 10174
Urban Panels
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Urban Panels (Stairwell Facing)
New York
Picturesque. Prominent. Pronounced.
What advertising opportunities are on Digital Urban Panels?
Digital Urban Panels are situated in prime Manhattan locations and positioned over subway entryway stairs. Advertising sits atop of
an MTA information scroll, giving customers up to date information about subway service.
Impact pedestrians on their way to work, cyclists, tourists, and vehicular traffic. Digital Urban Panels give advertisers the opportunity
to bring vibrancy and excitement to the streets.
100 Screens
Size 55” LCD, MTA informational scroll
Spot Length :08
Loop Length :64
Hours: 24/7*
34,384 spots/4-Weeks
Static Only
Why are Digital Urban Panels valuable to advertisers?
Coverage:
How can Digital Urban Panels connect with consumers?
Various media programs are available, including daypart, roadblock and/or short term programs. Digital Urban Panels also allow
for creative flexibility with easily changeable copy for countdowns, game scores or social feeds.
Manhattan
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Urban Panels (Sidewalk Facing)
New York
Dynamic. Vivid. Unexpected.
Digital Urban Panels are situated in prime Manhattan locations and positioned over subway entryway stairs. These units are raised
and cannot be blocked by pedestrians or vehicular traffic — leaving a clean line of sight for your message at all times.
Impact pedestrians on their way to work, cyclists, tourists, and vehicular traffic. Full motion videos give advertisers the opportunity
100 Screens
Size 55” LCD
Spot Length :05, :10, or :15
Loop Length :90
Hours: 24/7*
Static/Full Motion
Coverage:
Manhattan
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Urban Panel Manhattan Network
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Urban Panels (Brooklyn Network)
New York
Dynamic. Street Smart. In Motion.
Size 55” LCD, 7 screens
MTA informational scroll on Stairwell Side
Spot Length:
Stairwell Facing :08 (:64 loop)
Sidewalk Facing :05, :10, or :15 (:90 loop)
24 hours/day*
Digital Urban Panels are situated in highly trafficked locations, including one of NYC’s busiest hubs, Atlantic Avenue, and positioned
over subway entryway stairs. Advertising sits atop of an MTA information scroll, giving customers up to date information about subway
service.
Impact pedestrians on their way to work, cyclists, tourists, and vehicular traffic. Full motion videos give advertisers the opportunity
Coverage:
Sidewalk Facing:
6,111 spots/Week
873 spots/Day
Stairwell Facing:
8,589 spots/Week
1,227 spots/Day
Brooklyn
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Digital Urban Panel Brooklyn Network
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Metro Lights
New York
Targeted. Key Placement. Smart.
What advertising opportunities are on Metro Lights?
Positioned in high traffic areas or entry/exit ways of key parking garages, Metro Lights are dominant and vibrantstreet-level displays
in NYC — allowing an unrivaled connection between your message and multiple audiences.
69”H x 48”W
Coverage:
How can Metro Lights connect with consumers?
These Metro Lights located throughout Manhattan are "People magnets" that attract attention directly to your message when and
where it is relevant — creating perfect point-of-purchase opportunities.
Why are Metro Lights valuable to advertisers?
Visible to commuters parking, pedestrians and vehicular traffic, Metro Lights provide your message with great reach and frequency
and the opportunity to develop ultimate brand awareness.
Meatpacking District
Fashion District
SoHo/NoHo
Theater District
TriBeCa
Times Square
Chelsea
Herald Square
Financial District
Gramercy Park
East Village
West Village
Union Square
Upper East Side
Upper West Side
Last Rev. 8/25/16
New York
New York, NY 10174
Metro Lights
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
Lifestyle Center Media: Time Warner Center
New York
Enthrall. Entice. Capture.
What is the Time Warner Center?
Time Warner Center is New York’s upscale lifestyle center located in the heart of Columbus Circle and is considered the gateway to
the Upper West Side. The building houses Time Warner’s Global Headquarters, The Shops at Columbus Circle, the Restaurant and
Bar Collection, Mandarin Oriental New York, Jazz at Lincoln Center, and One Central Park Residence. This iconic NYC attraction is
the 3rd largest mixed use venue in the world, with 16 million visitors every year.
The upscale lifestyle center attracts both residents and tourists with an abundance of disposable income. Strategically targeting
these consumers with your messaging is an opportunity for your brand to make lasting impressions on an affluent demographic.
Time Warner Center
-Great Room Banners
-Entrance Transparency
-Broadway Showcase
-Oversized Entrance Vitrines
-Interior Vitrines
-Digital Vitrines
-Exhibition Spaces
Why are lifestyle centers valuable to advertisers?
Coverage:
How can lifestyle centers connect with consumers?
Lifestyle center media opportunities allow advertisers to impact upscale shoppers, diners and visitors. Outdoor advertising is rare
north of 57th street so this space gives advertisers an opportunity to reach these consumers and their target audience.
Time Warner Center/The Shops at Columbus Circle
Last Rev. 8/25/16
New York
New York, NY 10174
Time Warner Center: Great Room Banners
New York
Eye-Popping. Visible. Gargantuan.
What are the Great Room Banners?
The Great Room Banners are 2 massive, vertical, double-sided displays that greet visitors as they approach/enter Time Warner
Center. They are visible from Central Park South and Columbus Circle through the Center’s striking glass façade. These displays are
a surefire way to make an impact on the upscale shoppers and diners enjoying this world class lifestyle center.
How can the Great Room Banners connect with consumers?
Time Warner Center is home to a number of corporate offices including Time Warner Global Headquarters, prestigious shops
and restaurants, the 5-Star Mandarin Oriental, luxury condos, Jazz at Lincoln Center, and more. The Great Room Banners are an
unparalleled opportunity to reach the affluent local residents and tourists from around the world.
Why are the Great Room Banners valuable to advertisers?
These gigantic illuminated banners are front and center to one of the busiest areas in NYC, providing your brand with an unmatched
presence. They are visible to 171,000 passersby/day, subway commuters, and 40,000 customers entering and exiting the subway
in addition to traffic travelling through both Columbus Circle and Central Park. Don't miss out on the chance to reach Time Warner
Center's 16 million annual visitors with your messaging!
New York
New York, NY 10174
TWC-2
2 vertical banners (double-sided)
Front entrance
Size: 50'x 12'
Coverage:
Time Warner Global Headquarters
Mandarin Oriental New York
Upper West Side
Columbus Circle
Central Park
Upscale Retail Locationas and Restaurants
Last Rev. 8/25/16
Time Warner Center: Entrance Transparency
New York
Bold. Massive. Memorable
What is the Entrance Transparency?
The Entrance Transparency is a vinyl adhesive positioned between the 2 turn-style entrances at Time Warner Center that leads into
The Shops at Columbus Circle. The Entrance Transparency provides your brand with a bold presence in this iconic New York location
as it literally cannot be missed by people and vehicles passing by Columbus Circle, entering the Subway, exiting Central Park, and
entering the Center.
How can the Entrance Transparancy connect with consumers?
Time Warner Center’s visitors consist of upscale locals and tourists. Time Warner Center boasts a dynamic mix of components:
prestigious shops and restaurants, the 5-Star Mandarin Oriental New York, luxury condos, Jazz at Lincoln Center, multiple
corporate office tenants, and more.
Why is the Entrance Transparency valuable to advertisers?
This opportunity allows advertisers to make their mark with striking visibility at the main entrance to Time Warner Center and on
Columbus Circle. The Entrance Transparency is visible to 171,000 passersby & 40,000 visitors each day. Take advantage of this
valuable opportunity to impact the affluent consumers that frequent this lifestyle center.
New York
New York, NY 10174
TWC-6
Vinyl Adhesive
Front entrance
Coverage:
Upper West Side
Columbus Circle
Central Park
Last Rev. 8/25/16
Time Warner Center: Broadway Showcase
New York
Captivating. Dynamic. Unique.
What is the Broadway Showcase?
How can the Broadway Showcase connect with consumers?
TWC-3
2 displays
600 sq ft
Entrance to Jazz at Lincoln Center
The Broadway Showcase is a signature pair of illuminated window displays located on the exterior of the Time Warner Center at
Columbus Circle and Broadway. The vibrant displays are 600 feet in size and can accommodate both 2D and 3D designs.
This world-class destination impacts upscale NYC residents and tourists alike. Time Warner Center boasts a variety of components:
prestigious shops and restaurants, the 5-Star Mandarin Oriental New York, luxury condos, Jazz at Lincoln Center, multiple
corporate offices, and more. The Broadway Showcase's prime location is the perfect platform for your brand to reach the masses.
Why is the Broadway Showcase valuable to advertisers?
The Showcase is located in the center of the action, offering excellent visibility to the 16 million people that visit the Center each
year. Large format displays in this area of Manhattan are rare, so you don't want to pass up on this golden opportunity to reach
more than 171,000 daily passersby
Coverage:
Upper West Side
Columbus Circle
Central Park
Last Rev. 8/25/16
New York
New York, NY 10174
Time Warner Center: Oversized Entrance Vitrine
New York
Striking. Visible. Vibrant
What is the oversized Entrance Vitrine?
The oversized Entrance Vitrine is a huge, vibrant backlit display positioned adjacent to the entrance of Time Warner Center. Standing
at nine feet tall, this gigantic south facing vitrine provides a striking backlit display and showcases your brand for a well to-do audience.
How can the oversized Entrance Vitrine connect with consumers?
Time Warner Center boasts a dynamic mix of components: prestigious shops and restaurants, the 5-Star Mandarin Oriental New
York, luxury condos, Jazz at Lincoln Center, multiple corporate offices, and more. This oversized vitrine reaches consumers as
they engage in shopping and dining at Time Warner Center, walking on Columbus Circle, or visiting the surrounding attractions.
Why is the oversized Entrance Vitrine valuable to advertisers?
The oversized entrance vitrine gives advertisers a bold presence in a high traffic area. Patrons of Time Warner Center will see this
display before entering and exiting The Shops at Columbus Circle, making this an unparalleled opportunity.
TWC-4
9'H x 6'W
Front entrance
Coverage:
Upper West Side
Columbus Circle
Central Park
Last Rev. 8/25/16
New York
New York, NY 10174
Time Warner Center: Interior Vitrines
New York
Impactful. Vibrant. Effective.
What are the Interior Vitrines?
Interior Vitrines are effective, vibrant displays located in prime locations throughout Time Warner Center’s first, second, third and
fourth floors. They are sold in packages of 10 panels, which are strategically placed to impact the 16 million people that visit Time
Warner Center every year.
How can Interior Vitrines connect with consumers?
This world-class tourist destination reaches an upscale audience from in and around New York. Time Warner Center boasts a
dynamic mix of components: prestigious shops and restaurants, the 5-Star Mandarin Oriental New York, luxury condos, Jazz at
Lincoln Center, multiple corporate offices, and more. Our vitrines are strategically positioned to impact affluent consumers.
Why are Interior Vitrines valuable to advertisers?
Our backlit vitrines provide high profile visibility throughout Time Warner Center and allow advertisers to dominate up to 23
displays throughout four floors of shops and restaurants. Their expansive presence is impossible to miss and represents a perfect
advertising opportunity for your brand.
Backlit
Located throughout 4 floors
Sold in packages of 10 units
Total # - 23
Size: Various
Coverage:
Upper West Side
Columbus Circle
Central Park
Last Rev. 8/25/16
New York
New York, NY 10174
Time Warner Center: Digital Vitrines
Connect. Engage. Communicate.
What are Digital Vitrines?
Our Digital Vitrines are engaging displays that dominate every entrance to The Shops at Columbus Circle. These are sold in packages
of 4 double-sided screens where the advertiser can display their full motion creative for all to see.
How can Digital Vitrines connect with consumers?
Digital Vitrines are front and center, greeting visitors as they enter this world-class destination. Time Warner Center's prestigious
shops and restaurants, the 5-Star Mandarin Oriental New York, luxury condos, Jazz at Lincoln Center, multiple corporate offices,
and more draw in 16 million people a year.
Why are Digital Vitrines valuable to advertisers?
Situated in strategic locations at the main entrances, Digital Vitrines are clearly visible to all consumers. As an added bonus, these
illuminated screens are visible to street traffic on Columbus Circle through Time Warner Center's striking glass façade. Don't miss
out on this golden opportunity to reach millions of upscale consumers!
New York
TWC-10
Located at ground floor entrances
Sold in packages of 4 directories
Size: 1024 x 1536 pixels
:20-:30 spots, Loop length varies
Full motion or static
Coverage:
Columbus Circle
Central Park
campaigns.
Last Rev. 8/25/16
New York
New York, NY 10174
Time Warner Center: Exhibition Space
New York
Engage. Create. Inspire.
What advertising opportunities are available inside the Exhibition Spaces?
Time Warner Center’s exquisite exhibit spaces provide an ideal location for a full spectrum of activities and events. There are four
spaces located throughout the first and second floor where the advertiser can showcase experiential marketing opportunities such
as taste testing, car displays, product exhibits, interactive media, and so much more. Take advantage of this valuable opportunity to
interact with Time Warner Center’s affluent guests.
How can the Exhibition Spaces connect with consumers?
This world-class destination reaches an upscale audience. Time Warner Center boasts a dynamic mix of components: prestigious
shops and restaurants, the 5-Star Mandarin Oriental New York, luxury condos, Jazz at Lincoln Center, multiple corporate offices,
and more. The exhibit spaces are an effective way to drive consumer engagement.
Why are the Exhibition Spaces valuable to advertisers?
Utilizing the Exhibition Spaces throughout Time Warner Center, advertisers have the opportunity to create customized brand
experiences that can enhance the overall guest experience while allowing guests to interact directly with a client's products and
services. Opportunities are endless when it comes to reaching Time Warner Center's 16 million annual visitors.
TWC-5
TWC-5A: Great Room Exhibit Space (1st Floor)
TWC-5B: North Gallery Exhibit Space (1st Floor)
TWC-5C: South Gallery Exhibit Space (1st Floor)
TWC-5D: 2nd Floor Exhibit Space
Coverage:
Upper West Side
Columbus Circle
Central Park
Last Rev. 8/25/16
New York
New York, NY 10174
East Hampton Airport
New York
Unavoidable. Influence. Strategic.
What advertising opportunity does the East Hampton Airport possess?
Recognized as one of the country’s most exclusive retreat for the rich and famous, the Hampton's with its large number of retail
shops, restaurants, thriving art community and beaches is simply the place to be during the summer! So what does this mean for
advertisers? East Hampton Airport, the aerial gateway of eastern long island, offers an exclusive chance for advertisers to make a
resounding impact on both locals and affluent vacationers from across the globe!
How can the East Hampton Airport connect with consumers?
Backlit Displays: "72x48"
Magazine Rack: " 25x55.25"
Posters: "33.5x72", " 58x34, "69x48", & "72x48"
Source: 1TransPlan. "Master Plan Update for East Hampton Airport.“ 2015.
With an average of 11,000 annual flights per year, East Hampton Airport’s bold and eye catching venues offers a fantastic
opportunity for advertisers to captures the attention of not only the very rich, but also executives, media moguls, and film stars!1
Why is the East Hampton Airport valuable to advertisers?
With backlit displays and posters strategically placed throughout the airport, your message will be impossible to miss! Leaving a
lasting impression for this very exclusive demographic, your advertisement will lead to increase brand recognition among the very
rich and famous!
Last Rev. 8/25/16
New York
New York, NY 10174
East Hampton Airport
New York
Coverage
Last Rev. 8/25/16
New York
New York, NY 10174
405 Lexington Avenue / New York, NY 10174 / 212.297.6400 / OUTFRONTmedia.com
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New York - OUTFRONT Media

Transcription

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