Course material

Transcription

Course material

BACHELOR OF BUSINESS MANAGEMENT
WITH A MAJOR IN MARKETING
2016-2017
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DESCRIPTION OF THE COURSE MODULES
Course title : Micro- and macro Economics
Number of credits : 4
ECTS-file completed by
Ingrid Claes
Language of Instruction
English
Status: compulsory
Number of contact
hours 36
Lecturer 1
Dr Mark Corner
Semester 1
Competencies and Key Objectives
Competency 1: from the perspective of his own area of specialization the graduate can support
the company policy efficiently
1.3 Interprets financial ratios, costing and the annual accounts and provides advice in order to
prepare short and long term management decisions. (intermediate)
Competency 3: can support and manage internal and external oral and written communications
in at least three languages
3.2 writes reports and messages, a personal opinion or point of view, integrating business
information and numerical data. (intermediate)
Competency 4: The graduate can work in an international/intercultural environment
4.1 assesses the impact of relevant international organizations on professional activities (starter)
Admission Requirements
General admission requirements and prerequisites : check the education and examination
regulations
Specific requirement and prerequisites : none
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Content
a) Microeconomics
 Lecture 1: What is economics and what are the basic principles underlying it?
Text to consult: Krugman and Wells Microeconomics Part 1: Chapters 1 and 2: ‘First
Principles’ and ‘Economic Models: Trade-offs and Trade’
 Lecture 2: Market Mechanisms: Supply and Demand, Consumer and Producer Surplus
Text to consult: Krugman and Wells Microeconomics Part 2: Chapters 3-4: ‘Supply and
Demand’ and ‘Consumer and Producer Surplus’
 Lecture 3 Elasticity
Text to consult: Krugman and Wells Microeconomics Part 2: Chapter 6: ‘Elasticity’
 Lecture 4 Decision-Making by Individuals and Firms
Text to consult: Krugman and Wells Microeconomics Part 4: Chapter 9: ‘Decision-Making by
Individuals and Firms’
 Lecture 5: Consumer Behaviour
Text to consult: Krugman and Wells Microeconomics Part 5: Chapter 10: ‘The Rational
Consumer’
 Lecture 6: Production and costs of companies
Text to consult: Krugman and Wells Microeconomics Part 6: Chapters 11-12:
‘Behind the Supply Curve: Inputs and Costs’ and ‘Perfect Competition and the Supply Curve’
 Lecture 7: Market structures and Competition
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Course rationale
This course module comes under the learning path ‘Business orientation’

Text to consult: Krugman and Wells Microeconomics Part 7: Chapters 13-15: ‘Monopoly’,
‘Oligopoly’ and ‘Monopolisitc Compeition and Product Differentiation’
Lecture 8: Market Imperfections and the impact of Government
Text to consult: Krugman and Wells Microeconomics Part 8: Chapters 16-18: ‘Externalities’,
‘Public Goods and Common Resources’, ‘The Economics of the Welfare State’
LECTURE 9: MID-TERM TEST MARCH 23rd.
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b) Macroeconomics
Lecture 10: Macroeconomics – the Big Picture
Text to consult: Krugman and Wells Macroeconomics Chapter 6: Macroeconomics – the Big
Picture
Lecture 11: GDP and CPI: Tracking the Macroeconomy
Text to consult: Krugman and Wells Macroeconomics Chapter 7: GDP and CPI: Tracking the
Macroeconomy
Lecture 12: Unemployment and Inflation
Text to consult: Krugman and Wells Macroeconomics Chapters 8, 16: ‘Unemployment and
Inflation’, ‘Inflation, Disinflation and Deflation’
Lecture 13: Economic Growth
Text to consult: Krugman and Wells Macroeconomics Chapter 9: ‘Long-run Economic Growth’
Lecture 14: Savings and Investment
Text to consult: Krugman and Wells Macroeconomics Chapter 10: ‘Savings, Investment
Spending and the Financial System’
Lecture 15: Aggregate Demand and Aggregate Supply
Text to consult: Krugman and Wells Macroeconomics Chapter 12: Aggregate Demand and
Aggregate Supply
Lecture 16: Fiscal Policy
Text to consult: Krugman and Wells Macroeconomics Chapter 13: Fiscal Policy
Lecture 17: Money and Monetary Policy
Text to consult: Krugman and Wells Macroeconomics Chapters 14-15: Money, Banking and the
Federal Reserve System, Monetary Policy
Course material
For Microeconomics you need a copy of PAUL KRUGMAN and ROBIN WELLS: MICROECONOMICS
(3rd edition)
For Macroeconomics you need a copy of PAUL KRUGMAN AND ROBIN WELLS: MACROECONOMICS
(3rd edition)
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Assessment
2nd exam period:
1. Modes of assessment :
formal written exam during the regular exam period
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Teaching methods and assignments
Formal lectures combined with practical exercises
2. Question format :
partly but not exclusively multiple choice questions
3. Additional learning materials that can be used :
none
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3rd exam period:
Partly but not exclusively multiple choice questions
none
Course title : Principles of Law
Language of Instruction:
English
Number of contact
hours : 48
Wouter Verheyen
Status: compulsory
Lecturer 1
Dr Stephanie
Gardner
Semester 1
Competency 1: From the perspective of his own area of specialization, the graduate can support
1.1 On the basis of an analysis of the business processes, can provide advice that takes into
account business functions, business strategy, corporate culture, and the environment in order to
optimize short and long term management decisions. (intermediate)
1.5 Identifies problems of a legal nature and contributes to a solutions. (intermediate)
regulations
Specific requirements and prerequisites : NONE
Course rationale
This course module comes under the learning path ‘Business orientation.’
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Content
This introductory course focuses on the principles of law, particularly within the international
business context. The course module is comprised of two sections: "Law and Society" and "Law
and the Enterprise".
In the first section, ‘Law and Society,’ students will become familiar with the basic concepts of law
and will focus on issues which are closely related to the students’ social environment. Topics will
include:
- What is Law?
- Scope and Sources of Law
- Public vs Private law
- Contracts Law
- Sale of Goods and Services
- Agency
- Torts
- Consumer Rights
Part II of the course, ‘Law and the Enterprise,’ is divided into three subdivisions:
entrepreneurship, corporate contracts and termination of the company. Topics will include:
- Forms of Business Organizations
- So You Want to be an Entrepreneur?
- Company Law: Nature and Formation of a company
- Employment: Duties of Employer and Employee
- Commercial Leases
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Through this introductory course, students will become increasingly aware of the influence and
importance of the law in their future business transactions and dealings, particularly in the
international context.
-
Intellectual Property
Winding up/Bankruptcy
Course material
 Compulsory course material
Textbook: MacIntyre, Ewan. Business Law Seventh Edition. (2014) , Pearson Education Ltd,
ISBN: 978-1-292-00402-0
 Toledo learning platform
 Recommended literature (available in the library): to be announced
Teaching methods include interactive lectures, class discussions, case studies, group exercises,
reading assignments and a Final Written Paper (+/- 800 words) discussing a current legal topic of
the student’s choice while integrating various concepts learned in class. Written feedback will be
provided prior to end-term.
Assessment
1st exam period
1) Mode of Assessment:
Assessment is based on a combination of the written Paper, a written Midterm test and Final
Exam during the regular exam period. Assessment weighting shall be as follows: Midterm test :
20%; Final written Paper 20%; Final exam 60%
2) Presentation of exam questions: multiple choice questions, short answer, open questions
3) Learning materials to be used: None
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3rd exam period
Assessment is based on a combination of a written Paper and a formal written Final Exam during
the regular exam period. Assessment weighting shall be as follows: Written Paper 30%; Final Exam
70%
2) Presentation of exam questions:
Multiple choice questions, short answer, open questions
3) Learning materials to be used:
None
Course title : Principles of accounting and Budgeting
Number of credits :4
Ingrid Claes
English
Status: compulsory
Number of contact
hours 36
Lecturer 1
Ingrid Claes
Semester 1
Competency 1: From the perspective of his own area of specialization, the graduate can support
prepare short and long term management decisions. (intermediate)
1.6 Can provide advice in order to prepare and conclude commercial transactions. (starter)
General admission requirements and prerequisites :
check the education and examination regulations
Specific requirements and prerequisites :
None
Course rationale
This course module comes under the learning path ‘Business orientation’
Content
Content:
1. The invoice, its parts and its derivatives. (calculation and preparation of incoming and
outgoing invoices and credit notes, including VAT)
2. Principles of bookkeeping
3. Analysis of the annual report.
4. Financial resources for companies
5. Financial management
6. Commercial arithmetic
Exercises on all items and synthesis exercise.
Course material
 Compulsory course material: cfr. Study material
Ingrid Claes, DIY Business Management - Financial Techniques for Entrepreneurs, Student
Edition 2015 - ISBN-NUMMER : 9789082268928
 Recommended literature (available in the library)
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Assessment
1st exam period
multiple choice questions
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Formal lectures combined with practical exercises
Calculator allowed
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3rd exam period:
multiple choice questions
Course title : English Communication Advanced
English
Number of contact
hours 48
Bruno Coessens
Status: elective
Lecturer 1
Mark Corner
Semester 2
Competency 3: Can support and manage internal and external oral and written communications
3.1 understands and interprets oral messages (advanced)
3.2 writes reports and words a message, a personal opinion or point of view, integrating business
information and numerical data. (advanced)
3.3 Speaks about general socio-economic as well as professional issues.. (advanced)
3.4 interprets and assesses business sources, messages or instructions correctly. (advanced)
3.5 writes informative and convincing texts adapting the style to the audience and combining
different media. (advanced)
3.6 writes internal and external professional correspondence in an appropriate way (advanced)
regulations
Specific requirements and prerequisites :
Starters’ level: All students need to pass an English proficiency test. Either they hold a Toefl or
IELTS certificate (IELTS 6.5 – Toefl 79/120), or they pass the E&EFAS test organized by
KULeuven. Native Dutch speakers have to register for an advisory orientation test.
Course rationale
This course module comes under the learning path ‘Business Communication Languages & ICT’
Content
Course material
 Timothy Byrne: Business English Writing Skills: A Writing Survival Kit (acco 2014)
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Assessment
1st exam period
Assessment is based on a combination of a written Paper and oral presentations, a written
Midterm test and Final Exam during the regular exam period. Assessment weighting shall be as
follows: Midterm test : 20%; Presentation 20%; Final exam 60%
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 Frequent tasks involving oral presentations and short written summaries and
interpretations
2) Presentation of exam questions: multiple choice questions, short answer, oral exam
3) Learning materials to be used: None
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3rd exam period
Assessment is based on a combination of oral presentations and a formal written Final Exam
during the regular exam period. Assessment weighting shall be as follows: Presentations 30%;
Final Exam 70%
2) Presentation of exam questions:
Multiple choice questions, short answer, oral exam
3) Learning materials to be used:
None
Course title : Intensive French
French
Number of contact
hours 48
Séline Van Helleputte
Status: elective
Lecturer 1
Séline Van
Helleputte
Semester 2
3.1 understands and interprets oral messages (starter)
information and numerical data. (starter)
3.3 Speaks about general socio-economic as well as professional issues.. (starter)
3.4 interprets and assesses business sources, messages or instructions correctly. (starter)
different media. (starter)
3.6 writes internal and external professional correspondence in an appropriate way (starter)
This course can be chosen by foreign students who have no prior communication skills at all in this
language.
Course rationale
It is designed as an alternative module for the modules ‘Advanced French’ or ‘Intensive Spanish’. It
can only be taken by students who have no prior knowledge of French.
Content
Français.com addresses all the linguistic and cultural aspects of professional life through the world
of work-related communication situations.
At the end of this course you will be able to talk about your work, your education, your work
experience, your workplace, your professional projects, etc.
You will be able to initiate a telephone conversation, write an email, make an appointment, etc.
You will be able to buy a train ticket, go to a hotel or restaurant, make a purchase in a store, deal
with many small problems of everyday life. In short, you will be able to get by in everyday life.
You will obtain level A1-A2 of the Common European Framework of Reference for Languages.
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Premiers contacts
1.1 Premiers mots : nommer des objets, s’adresser poliment à quelqu’un
1.2 Bonjour, je m’appelle : se présenter, présenter quelqu’un
1.3 Ça va, et vous ?: entrer en contact, dire tu ou vous, épeler
1.4 Vous travaillez où ?: dire où on travaille, ce qu’on fait
1.5 Adresse, téléphone, mail : communiquer ses coordonnées
Objets
2.1 Objets utiles : identifier des objets, expliquer leur usage
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Table of contents:
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2.2 Avoir ou ne pas avoir : dire ce qu’on possède, faire un achat, discuter le prix
2.3 Objets ici et là : montrer et situer des objets
2.4 Objets comme ça : décrire des objets
2.5 Qu’est-ce que vous préférez ?: comparer des objets, expliquer ses préférences
Emploi du temps
3.1 Quelle heure est-il ?: demander et donner l’heures, des horaires
3.2 Journée de travail : raconter sa journée
3.3 Habitudes : parler de ses habitudes au travail, de ses loisirs
3.4 Mois et saisons : dire la date, parler du temps qu’il fait
3.5 Rendez-vous : fixer rendez-vous (au téléphone, par mail), réserver une table au
restaurant
Voyage
4.1 A l’hôtel : réserver une chambre d’hôtel, demander la note
4.2 Itinéraire : expliquer un itinéraire
4.3 Déplacements professionnels : parler de ses déplacements, situer sur une carte
4.4 Conseils au voyageur : exprimer un conseil, une interdiction, une obligation
4.5 Prendre le train : acheter un billet de train, consulter un tableau d’horaires
Travail
5.1 Déjeuner d’affaires : manger au restaurant, comprendre un menu, commander
5.2 Appel téléphonique : engager une conversation téléphonique
5.3 Expérience professionnelle : parler de sa formation, de son expérience, de ses
compétences
5.4 Une année au travail : raconter des événements passés
5.5 Courrier électronique : consulter sa boîte mails, répondre aux messages
Problèmes
6.1 Qu’est-ce qui ne va pas ?: identifier un problème, demander des précisions
6.2 Contretemps : expliquer un contretemps, déplacer un rendez-vous
6.3 Problèmes informatiques : demander de l’aide (par téléphone ou par e-mail)
6.4 Bricolage : donner des instructions
6.5 Qu’est-ce que vous suggérez ?: expliquer un problème, suggérer une solution
Tranches de vie
7.1 Petits boulots : évoquer un souvenir
7.2 Faits divers : raconter une histoire
7.3 Une belle carrière : rapporter des événements manquants d’une vie professionnelle
7.4 Moments de stress : expliquer une situation de stress, donner son avis
7.5 Demain sera un autre jour : faires des projets
Each chapter includes the necessary grammar and vocabulary.
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 Formal lectures
 Group work
 Class discussion
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Course material
 Compulsory course material:
- Français.com - débutant Pro niveau A2, Jean-Luc Penfornis, CLE International,
February 2012.
- Explio : digital learning platform
 The students should regularly check the learning platform Toledo for all necessary
information (powerpointslides, exercises, dates of tests, etc)
Assessment
2nd exam period
Type:
knowledge test – integrated test
1. Mode of assessment:
permanent assessment, with an oral and written exam
- Permanent assessment: 30 points
- Exam: oral (20 points) and written (50 points)
2. Presentation of questions:
multiple choice – open questions – closed questions
3. Learning materials to be used:
none
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3rd exam period
Type: knowledge test – integrated test - presentation
1. Mode of assessment: oral and written exam
Exam: oral (30 points) and written (70 points)
none
Course title : Intensive Spanish
Spanish
Number of
contacthours 48
Hilde De Schryver
Status: elective
Lecturer 1
Hilde De Schryver
Semester 2
3.1 understands and interprets oral messages (starter)
information and numerical data. (starter)
3.3 Speaks about general socio-economic as well as professional issues.. (starter)
3.4 interprets and assesses business sources, messages or instructions correctly. (starter)
different media. (starter)
3.6 writes internal and external professional correspondence in an appropriate way (starter)
AdmissionRequirements
This course can be chosen by foreign students who have no prior communication skills at all in this
language.
Course rationale
It is designed as an alternative module for the modules‘Advanced Spanish’ or ‘Intensive French’.It
can only be taken by students who have no prior knowledge of Spanish.
Content
Meta profesional 1 , edición internacional, Libro del alumno y Meta profesional 1 , edición
internacional , Libro de ejercicios addresses all the linguistic and cultural aspects of professional
life through the world of work-related communication situations.
At the end of this course you will be able to talk about your work, your education, your work
experience, your workplace, your professional projects, etc.
You will be able to initiate a telephone conversation, write an email, make an appointment, etc.
You will be able to buy a train ticket, go to a hotel or restaurant, make a purchase in a store ,deal
with many small problems of everyday life ...
You will obtain level A1-A2 of the Common European Framework of Reference for Languages.
Mis metas
Saludarse y despedirse
Hablar del origen
Hablar de los motivos para estudiar español
Metas profesionales
Presentar a alguien, preguntar por el estado
Hablar de la profesión, de los estudios y del lugar de trabajo
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1.1
1.2
1.3
2
2.1
2.2
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Table of contents:
2.3 Hablar de datos personales
2.4 Describir la función de un puesto
3 Familia y compañía
3.1 Hablar de la familia
3.2 Describir el carácter y el aspecto
3.3 Hablar de gustos, decir la fecha
4 Comida de negocios
4.1 Hablar de preferencias de comida
4.2 Describir un restaurante, hacer una reserva
4.3 Pedir en un restaurante e informarse sobra la comida
5 Por la ciudad
5.1 Describir una ciudad
5.2 Moverse en el transporte público y explicar el camino
5.3 Dar instrucciones
6 Viajes de negocios
6.1 Hablar del tiempo libre
6.2 Acuerdo y diferencia
6.3 Informarse y reservar en un hotel
6.4 Presentar un problema
6.5 Hablar de experiencias
7 El día a día
7.1 Hablar de habilidades
7.2 Describir la rutina diaria y laboral
7.3 Situar en el tiempo
8 Mi agenda
8.1 Hablar de planes, concertar una cita
8.2 Aceptar y rechazar una invitación o propuesta
8.3 La ropa y los colores, dar consejos
8.4 Hablar del tiempo, la charla informal
9 Momento de cambios
9.1 Describir una casa y oficina
9.2 Hablar de hábitos en el pasado
9.3 Hablar de cantidades
9.4 Hablar de cambios en la vida laboral
10 Llegar a la meta
10.1 Dar datos biográficos
10.2 Hablar de habilidades profesionales
10.3 Escribir una carta de presentación
10.4 Hacer una entrevista de trabajo, escribir un currículum vitae, hablar de la experiencia
laboral
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Course material
- Meta porfesional 1 , edición internacional, Libro del alumno, Eva Díaz Gutiérrez ,
Intertaal, 2015.
- Meta porfesional 1 , edición internacional, Libro de ejercicios, Josefa Jimeno Patrón
, Intertaal, 2015.
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Each chapter includes the necessary grammar and vocabulary.

The students should regularly check the learning platform Toledo for all necessary
information (powerpointslides, exercises, dates of tests, etc)
 Formal lectures
 Group work
 Class discussion
Assessment
2nd exam period
Type:
knowledge test – integrated test
permanent assessment, with an oral and written exam
- Permanent assessment: 30 points
none
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3rd exam period
1. Type:
knowledge test – integrated test - presentation
oral and written exam
none
Course title : Academic Writing
Dutch/English
Number of contact
hours 24-24
Semester 1 - 2
Dr. David Zaruk
Status: elective
Lecturer 1
Dr. David Zaruk
Lecturer 2 (if any)
Lien Van Achter
Competency 3: the graduate handles internal and external oral and written communications
3.1 understands and interprets oral messages
information and numerical data.
3.3 holds a conversation about both general socio-economic as well as professional issues..
3.4 interprets and assesses business sources, messages or instructions correctly.
different media.
This course is open to students who have no Dutch communication skills in listening, speech, and
writing (level B1). Students who hold a certificate of secondary education from a Flemish school
can also register for this course but get a derogation from the regular ECTS-file indicating that they
do not have to follow the Dutch communication classes and that the full grade for the module
Dutch and academic writing is given on the part Academic writing.
Course rationale
Today the ability to conceptualize, develop and express a clear idea and captivate your reader is
essential for professional success. We are expected to get more information out of shorter texts
with reliable research. Well-conceived and properly written reports will help students succeed in
the workplace: with their management, teams, clients, stakeholders and potential investors.
This course will start with the basics of developing an idea into a report (paper, essay, document,
tweet…), how to research, find the right tools and methods to express findings and present
outcomes to different audiences.
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Lectures will include the following themes (spread over different lectures)
1. History of academic expression
2. Problem/issue identification
3. Theory of the written word
4. How to write effectively and for which audience (styles of writing)
5. How to research
6. How to identify credible sources
7. Developing and structuring your ideas (mind-mapping …)
8. Proper referencing and sourcing
9. Styles of writing (reports, analyses, papers, essays, blogs, reviews, web information, social
media …)
10. Proof-reading and revisions
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Content
11.
12.
13.
14.
15.
How to present your written work (layout)
How to transform your written work into presentations
Writing within other multi-media applications
Writing for the media, the public and the stakeholders
Writing for management, authorities, professors
Course material
Each module will contain a selection of on-line source materials. As writing styles vary both
geographically and according to the applications, the student will be taught how to assess
different styles and recommendations, and draw conclusion to develop his or her preferences.
Sessions will include a balance of lectures, discussions and working sessions. The students are
expected to apply the lessons through a series of assignments which will be corrected by and
discussed with the professor. In the second half of the course, the students will identify a personal
writing project (eg, create a hypothetical company) where they will conceive and realize a
collection of written documents.
A considerable amount of time will be dedicated to one-on-one discussions with the professor.
Assesment
Dutch communication counts to 20% of the overall grade for Dutch and Academic writing.
Academic writing counts to 85% of the overall grade.
1st exam period
Part academic writing
As a writing course, the students will work throughout the year (there will be no exams).
Permanent assessment is really essential in this course. Hence active participation during the
contact hours and willingness to perform a lot of autonomous work is a prerequisite to meet the
requirements of this course. Apart from the work you have to do during the contact hours you will
also work autonomously for at least 50 hours.
In the first half of the year, students will present five different written/research projects and will
be graded accordingly (5 X 8%). Participation and attendance will be worth 10% for each half of
the course.
Students must be in attendance on the day any assignments are due; if they are not in attendance
their work will not be graded without medical statement.
Tardiness is not acceptable practice, all students should hand in on time.
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2nd exam period
Part academic writing
The second half of the year will be a comprehensive case study where students create a company
and provide all of the types of written work, analysis and research learnt in the first half, plus
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Part Dutch Communication
Permanent assessment : formal written test during the last lesson.
Oral evaluation: group work: students produce a short film which is uploaded via the Odisee
learning platform. Guidelines will be provided in the lectures and via the learning platform
The oral evaluation counts to 40 % of the semester grade.
issues and problems that pop up– that is worth 40% as an overall semester grade of the entire
project.
Students must be in attendance on the day any assignments are due; if they are not in attendance
their work will not be graded without medical statement.
Tardiness is not acceptable practice, all students should hand in on time.
Part Dutch Communication
Formal written exam during the regular exam period
Learning materials to be used: dictionary
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3rd exam period
“Students unable to perform up to standard will have an opportunity to improve grade with
further assignments.”
Course title : ICT & Organization
English
Number of contact
hours 58
Semester 2
Ingeborg Maes
Status: Regular course
Lecturer 1
Ingeborg Maes
Muriel Kesteleyn
Competency 1: From the perspective of this own area of specialization, the graduate can support
optimize short and long term management decisions. (starter)
prepare short and long term management decisions (starter)
3.2 writes reports and words a message, a personal opinion or point of view, integrating
business information and numerical data. (starter)
regulations
Specific requirements and prerequisites : None
Page
Content
1. Word processing (MS Word): (16 hours) e.g.
-character and paragraph formatting,
- styles, text edits,
- sections,
- lists/reviews,
- inserting various kinds if content (tables, cross-references, header/footer, etc.),
-Mail merge
2. Data analysis and reporting (MS Excel): ( 28 hours)e.g.
- Excel basics
-cell references (absolute, relative, mixed),
- formulas and functions (logical, date/time, querry, rounding up/off, etc.),
- charts,
3. ICT Essentials (14 hours)
- Searching for information
-Organizing, Presenting and communicating (e.g. with MS Outlook, MS Powerpoint)
-ICT basics
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Course rationale
The ICT course will serve today’s students well—in entry-level work and beyond, in further study
and lifelong learning, and in their personal lives as inquisitive, reflective, discerning and caring
citizens. ICT is best learned within the context of applications, activities, projects and problems
that replicate real-life situations. are effective resources for learning technology. Students will
learn how to use and apply a variety of information and communication technologies to problem
solving, decision making, inquiring and researching in the context of other subject matter.
Course material
Beth Melton, Mark Dodge, Microsoft Office Professional 2013 Step by Step. E-book .- ISBN
/9200000014355421/
Formal teaching comprises lectures, workshops, practicals
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Assesment
1. Modes of assessment : Partial or permanent evaluation combined with a written exam during
the exam period (=60%)
Section ICT-skills (6SP)
 Word and Excel level test
 Exam (60 points) during the exam period in January on Word (18 points) and Excel (30
points)
 During the lectures for some parts students get assignments. Deadlines and assignments
are communicated via Toledo.
 ICT Essentials will be assessed by permanent evaluation (12 points)
 Estimated time contact hours, exercises before/after class, preparing assignments and the
exam): Word 37,5 hours, Excel 75 hours and ICT Essentials 32 hours.
2. Question formats : Permanent evaluation, Paper, open questions, assignments
3. Additional Learning materials: computer
4. 3rd exam period:
 Word and Excel: written exam (Word 35 points, Excel 55 points,
 ICT Essentials: Open questions and Multiple choice test (30 points)
Course title : Market Research Skills
Alea Fairchild
English
Status: compulsory
Number of contact
hours 34
Lecturer 1
Dr Alea Fairchild
Semester 2
Competency 17: The graduate can perform market research interpreting and advising on results
17.1 prepares and/or carries out (parts of) a market research (intermediate)
regulations
Specific requirements and prerequisites : none
Course rationale
This course module comes under the learning path ‘Marketing analysis’
Market research improves decision-making and reduces risk. It can provide a company with
insightful information about the market, product, audience, competition, and more. Market
research enables to make decisions with greater clarity and confidence. By having research to
backup marketing decisions, the management can optimize its brand strategy choices and
minimize risk for failure.
Content
"Better research leads to better marketing"
Marketing decisions are based on research and analysis of market researchers.
Improved knowledge of the market will lead to a better understanding of market processes and
better marketing decisions.
Investigation and analysis of the market are essential for large marketing decisions.
Market research is broader than "doing surveys".
Market Research data also come from other research:
Secondary research: desk research: analysis of existing data
Primary research:
Question method
Quantitative surveys fieldwork
Qualitative market research, based on psychological techniques
Observation
Experiment
Laboratory and field research
Page
The course is taught using a variety of techniques including lectures, case analysis, seminar, and
practical workshops. Seminars enable small group discussion of certain important aspects of
market research. Practical workshops offer detailed computer-based
22
Course material
- Compulsory course material – Course handbook (contents from instructor)
- Handouts via TOLEDO
instruction on the applications of market research techniques involving software. Case studies
place the student in the role of the market research professional to understand how to deal with
real, and difficult, situations.
Students must study and document two cases in a small group: two assignments, each of which
count for 20% of the final.
Assesment
2nd exam period x
Type: Formal exam
Mode of assessment : Written
Presentation of questions: Open questions and multiple choice questions.
Learning materials to be used: Textbook and course materials from digital learning site.
Conditions of evaluation
40% case work
60% written examination
3rd exam period x
Type: Exam
Page
23
Course title : Marketing
Ignace Dermaux
English
Status: compulsory
Number of contact
hours 36
Lecturer 1
Ignace Dermaux
Semester 1
Competency 1: 1. From the perspective of his own area of specialization, the graduate can
support the company policy efficiently
optimize short and long term management decisions.
(1.0 Basic)
Competency 2: From the perspective of his own area of specialization, the graduate develops
and maintains good relationships with stakeholders
2.1 Can undertake actions in order to make initial professional contacts with stakeholders
(2.0 Advanced)
18 The graduate is able to define objectives, product/service, pricing, distribution, and
communications strategies.
18.1 Determines segments, target groups and defines a position.
18.2 Takes decisions about products , services and assortment
18.3 Takes decisions about distribution channels.
18.4 Assesses communication tools and the communication mix
18.5 Can help to develop communication tool(s)
18.6 Drafts an integrated communication plan
18.7 Prepares decisions making relating to pricing policy.
Competency 19: The graduate can target prospects and manage his customers within the
context of the commercial strategy:
19.6 Understands the main keys to lead a sales team successfully (1.0 Basic)
regulations
Course rationale
This course module comes under the learning path ‘Marketing Management’
Page
Part 2: Understanding the marketplace and consumers
•Chapter 3 Analysing the marketing environment
•Chapter 4 Managing marketing information to gain customer insights
•Chapter 5 Consumer markets and consumer buyer behaviour
•Chapter 6 Business markets and business buyer behaviour
24
ontent
Part 1: Defining marketing and the marketing process
•Chapter 1 Marketing: creating and capturing customer value
•Chapter 2 Company and marketing strategy: partnering to build customer relationships
Part 3: Designing a customer-driven strategy and mix
•Chapter 7 Customer-driven Marketing strategy: creating value for target customers
•Chapter 8 Products, services and brands: building customer value
•Chapter 9 Developing new products and managing the product life cycle
•Chapter 10 Pricing strategies: understanding and capturing customer value
•Chapter 11 Additional pricing considerations
•Chapter 12 Marketing channels: delivering customer value
•Chapter 13 Retailing and wholesaling
•Chapter 14 Communicating customer value: integrated marketing communications strategy
•Chapter 15 Advertising and public relations
•Chapter 16 Personal selling and sales promotion
•Chapter 17 Direct and online marketing: building direct customer relationships
Part 4: Extending marketing
•Chapter 18 Creating competitive advantage
•Chapter 19 The global marketplace
•Chapter 20 Sustainable marketing: social responsibility and ethics
Course material
 Compulsory course material : Kotler, P., Armstrong, G., Harris, L., Piercy, N. (2013).
Principles of Marketing. 6th European Edition. Essex: Pearson Education Limited.
(ISBN: 978-0-273-74297-5)
 Handouts via TOLEDO
Page
Assesment
1st exam period (January)
 Type: combination of testing knowledge, insight & understanding (e.g. ability to use your
understanding of the theory and concepts on a case study)
 Mode of assessment: a partial evaluation (20% of the final marks) combined with a
written exam (80% of the final marks) during the regular exam period.
o Partial evaluation (20 % of the final marks): a written exam, scheduled around
week 46 or 47 (November 2015).
o Final written exam (80% of the final marks): a written exam during the regular
exam period (January 2016).
 Question formats:
o Multiple choice questions
o Open questions
o Closed question (e.g. putting the different steps of a process in the right, logic
order)
 Additional learning material:
o Closed-book exam
25
Formal lectures: it is important to take personal notes during the lectures in addition to the text
book.
Guided self-study: some of the themes covered during the lectures are explained in detail in the
text book.
During the lectures, the lecturer can organize exercises or simulations of an exam in preparation of
the final exam.
The theory will be illustrated with examples and case studies and there will be opportunities for
class discussions and/or Q&A sessions.
Page
26
o Only a non-programmable calculator can be used during the exam
3rd exam period (August-September)
 IMPORTANT: The second exam chance is slightly different from the first exam: where the
final mark of the first exam is the sum of the partial written exam (20%) and the final
written exam (80%), this is not the case for the second exam chance.
Students taking a second chance with an exam during the 3rd exam period will only have
one written exam counting for 100% of the final marks.
Type: combination of testing knowledge, insight & understanding (e.g. ability to use your
understanding of the theory and concepts on a case study)
 Mode of assessment: a written exam (100% of the final marks).
 Question formats:
o Multiple choice questions
o Open questions
o Closed question (e.g. putting the different steps of a process in the right, logic
order)
 Additional learning material:
o Closed-book exam
o Only a non-programmable calculator can be used during the exam
Course title : Sales
English
Number of contact
hours 24
Dirk Caignie
Status: compulsory
Lecturer 1
Rudy Vanheyghen
Semester 2
Competency 2 From the perspective of his own area of specialization, the graduate develops
(starter)
context of the commercial strategy
19.1 Prepares and/or delivers a sales pitch taking into account the specific customer profile
(starter)
19.3 Analyses a simple CRM database and draws conclusions.(starter)
19.5 Can contribute to an integrated commercial plan. (starter)
regulations
Course rationale
This course module comes under the learning path ‘Commercial Management/Supply Chain
Management
Page
Course material
- Compulsory course material: Syllabus Annick Peeters
- Book: Sales
27
Content
BBM Sales & Customer Behaviour
1st year:
- Sales positioning
o Historically
o In a macroeconomic environment: B2C & B2B
o In a micro economic environment: sales versus the company
- Sales styles and profiles
- The customers’ behaviour and needs
- Sales techniques: basics of a conversation
o Opening and needs identification, questioning techniques
o Reasoning and objection handling
o Closing techniques
- Selling your ideas
- group work: case + presentation
- taking notes during class
- consulting Toledo
- Education conversations during courses
Assesment
1st exam period + 2nd exam period
Permanent evaluation:
Group paper
Paper: case study
Presentation
Page
28
3rd exam period
Permanent evaluation: papers + presentation
Course title : Purchasing and Logistics
Number of contact
hours 24
Ria Van den Bossche
Status : compulsory
Lecturer 1
Alea Fairchild
Semester 1
Competency 2: From the perspective of his own area of specialization, the graduate develops
Can undertake actions in order to further develop professional contacts with stakeholders
(starter)
Competency 14: The graduate is able to analyze the logistics sector/function as well as to assess
the impact of the business environment on the logistics function, the supply chain and the
procurement function
14.1 Gathers and assesses information on the logistics sector/function as well as on the supplychain and the procurement function (intermediate)
14.2 Understands the logistics sector and processes, the supply-chain and the procurement
processes (intermediate)
context of the commercial strategy
19.1 Prepares and/or delivers a sales pitch taking into account the specific customer profile
19.3 Analyses a simple CRM-database and draws conclusions.(starter)
regulations:
Course rationale
This course module comes under the learning path ‘Commercial Management/Supply Chain
Management
Page
Course material
- Management and Logistic book
- Syllabus Purchasing
29
Content
Purchasing
- Understanding commercial profiles
- The purchasing behavior during the purchasing process.
- Negotiations with attention to specific purchasing techniques.
- Ethics and deontology in doing business
Logistics
- Management and logistics
- Productions
- Supply and supply chain
- Distribution and transport
- group work: case + presentation
- taking notes during class
- consulting Toledo
- Education conversations during courses
Assesment
1st exam period + 2de Exam period
Permanent evaluation + exam during the exam period
Purchasing
2 papers and presentation on purchasing and negotiations.
Logistics
Paper
Written exam: Open and closed questions
Learning materials to be used: none
Page
30
3rd exam period
Papers + written exam
Necessary to succeed on both parts with a combined score of 10/20. For both parts it is necessary
to have a minimum score of 8/20 on each part.
Course title : Foreign Trade
English
Number of contact
hours 24
ECTS-File completed by
Dr Alea Fairchild
Status: Compulsory
Lecturer 1
Dr Alea Fairchild
Semester 1
Competency 1: From the perspective of his own area of specialization, the graduate can
support the company policy efficiently
1.6 Can provide advice in order to prepare and conclude commercial transactions.(intermediate)
Competency 4: The graduate can work in an international/intercultural environment
4.2 Assesses the impact of regional, national, international and intercultural circumstances on
professional activities (intermediate)
Competency 14: The graduate is able to analyze the logistics sector/function, the supply chain
and the procurement function as well as to assess the impact of the business environment on
the logistics function, the supply chain and the procurement function.
14.1 Gathers and assesses information on the logistics sector/function as well as on the supply
chain and the procurement function. (starter)
14.2 Understands the logistics sector/function, the supply chain and the procurement processes
(starter)
14.3 Can determine the influence of trends pertaining to business economics on the logistics
sector/function, the supply chain and the procurement function. (starter)
Competency 15 The graduate can organize and manage the (international) flow of goods
together with the corresponding flow of information and documents efficiently and
effectively
15.4 Defines and adjusts the transport management systems (intermediate)
15.6 Exchanges relevant logistics data with all stakeholders using the required format and taking
into account the total information flow. (intermediate)
Competency 18: The graduate is able to define objectives, product/service, pricing, distribution,
and communications strategies
18.3 takes decisions about distribution channels. (starter)
regulations
Specific requirements and prerequisites : None
Page
Content
- International institutions and trade concepts
31
Course rationale
This course deals with the most important aspects of importing and exporting, including
approaches to flows of goods and documents, required documents, payment methods, financing
options, shipping, insurance, marketing, and legal and cultural considerations. Student will be able
to address the obligations of buyers and sellers when using International Commercial Terms
(INCOTERMS).
-
Trade Agreements
The European Community
Government and private institutions
Eeconomic geography of Belgium and Europe
Introduction to techniques of foreign trade
Distribution
Import/Export
Sales Agreements
Incoterms
Introduction to Customs formalities
Course material
Compulsory course material:
- Seyoum, Belay. Export-Import theory, practices, and procedures. Routledge, 2013.
- Handouts via TOLEDO.
During the academic year, two cases will be made by the students, and each case will be graded
on 10 percent each of the total course grade.
Assesment
1st exam period
2nd exam period x
Type: Exam
20% case work
3rd exam period x
Type: Exam
Page
32
Course title : Business Organisation
English
Number of contact
hours 34
Ria Van den Bossche
Status: compulsory
Lecturer 1: Dr. Frank
Billingsley
Semester 2
1. From the perspective of his own area of specialization, the graduate can support the
company policy efficiently
account business functions, business strategy, corporate culture, and the environment in
order to optimize short and long term management decisions. (intermediate)
3. Can support and manage internal and external oral and written communications in at
least three languages
3.6 Writes internal and external professional correspondence in an appropriate way (advanced)
4. The graduate can work in an international/intercultural environment
4.1 Assesses the impact of relevant international organizations on professional activities
(advanced)
4.2 Assesses the impact of regional, national, international and intercultural circumstances on
professional activities (advanced)
14. The graduate is able to analyze the logistics sector/function, the supply chain and the
procurement function as well as to assess the impact of the business environment on the
logistics function, the supply chain and the procurement function.
14.3 Can determine the influence of trends pertaining to business economics on the logistics
sector/function, the supply chain and the procurement function. (advanced)
16. The graduate can analyze and interpret market conditions
16.1 Delivers a customer analysis and/or a vendor rating and/or carries out and interprets a
competitor analysis. (starter)
16.2 Analyses and interprets the macro-environment (starter)
regulations
In-Depth Company Study: Procter and Gamble, Cincinnati, Ohio, U.S.A
Company Website: www.us.pg.com
Page
Content
33
Course rationale
This course module comes under the learning path ‘Learning in an active context and
entrepreneurship.
This course is intended to introduce you to the internal organization and to the legal, economic,
political and social environment in which they operate. It aims to show how accounting, finance,
marketing, operations, human resources, and innovation, all fields that you will study in more depth
in the coming semesters, contribute to realizing the objectives of the firm. You will also start to learn
how to find and analyze information about businesses.
1. Procter and Gamble
a. History of the Company (PowerPoint Presentation in Pointcarre)
b. Case Study: Promoting sustainable development:
http://businesscasestudies.co.uk/procter-gamble/promoting-sustainabledevelopment/introduction.html#axzz3vzGlk3KZ
c. Facebook: https://www.facebook.com/proctergamble/?fref=ts
d. Twitter: https://twitter.com/ProcterGamble
e. LinkedIn: www.linkedin.com/company/procter-&-gamble?trk=extra_biz_viewers_viewed
f. YouTube: https://www.youtube.com/user/ProcterGamble
g. P&G Careers: http://pgcareers.com
h. News:
i. Procter & Gamble, the World’s Biggest Advertiser, Switches Agencies:
http://www.theguardian.com/business/2014/oct/30/harrods-qatariowners-dividend-record-sales
ii. Procter & Gamble to Run Its Factories With Wind Power:
http://www.nytimes.com/2015/10/20/business/energyenvironment/procter-gamble-to-run-its-factories-with-windpower.html?ref=topics
Page
3. Coca Coca:
a. Case Study: Working with bottling franchisees around the world:
http://businesscasestudies.co.uk/coca-cola-great-britain/working-withbottling-franchisees-around-the-world/introduction.html#axzz3vzGlk3KZ
b. Homepage: http://us.coca-cola.com/home/
c. Facebook: https://www.facebook.com/cocacolabelgium/?fref=ts
d. Twitter: https://twitter.com/CocaCola
e. YouTube: https://www.youtube.com/user/cocacola
f. News:
i. Coca-Cola Plant In Yemen Destroyed By Airstrikes:
http://www.wsj.com/articles/coca-cola-plant-in-yemen-destroyedby-airstrikes-1451584148
ii. Is Coca-Cola misleading customers with its Mexican fizzy drink? –
video:
http://www.theguardian.com/business/video/2015/dec/19/cocacola-mexican-fizzy-drink-video
34
2. Johnson and Johnson
a. Case Study: The effectiveness of an advertising campaign
http://businesscasestudies.co.uk/johnsonjohnson/the-effectiveness-of-anadvertising-campaign/introduction.html#axzz3vzGlk3KZ
b. Homepage: http://www.jnj.com
c. Facebook: https://www.facebook.com/jnj/?fref=ts
d. Twitter: https://twitter.com/search?q=johnson%20and%20johnson&src=typd
e. YouTube: https://www.youtube.com/user/JNJhealth
f. News:
i. Kentucky reaches $39.5 million settlement with Purdue, Johnson &
Johnson: http://www.reuters.com/article/us-kentucky-settlementidUSKBN0U629120151223
ii. Why Johnson & Johnson Stock Is a Better Buy Than Pfizer:
http://money.usnews.com/money/personal-finance/mutualfunds/articles/2015/11/19/why-johnson-johnson-stock-is-a-better-buythan-pfizer
Course material
 Compulsory course material Contemporary Business Louis E. Boone (Author), David L.
Kurtz (Author) Publication Date: 4 Dec 2014 | ISBN-10: 1118291980 | ISBN-13: 9781118291986 | Edition: 15th Edition Amazon . Electronic Version
1. Acquisition of knowledge and understanding is achieved through extensive reading and lecturing
on indicated topics. Students will gain breadth and depth of the topics by reading, participating in
course discussions, analyzing assignments, and examination preparation.
2. Students will become accustomed to using the Internet for academic purposes, using periodicals,
and peer-reviewed journals.
3. Students will be expected to use good judgment in critical analysis and evaluation of current
research and case evaluation.
4. Communicate effectively on business topics and concepts.
5. Develop an effective attitude that will assist the student in their development academically,
ethically, analytical, and to become more internationally minded.
Assessment
2nd exam period 0
Type
Mode of assessment
Presentation of questions
Learning materials to be used




Project and Presentation (7% and 3%)…………………………………...………10%
Case Essays (3 worth 5% points each)……………………………………………15%
Midterm Test………….………………………………………………………………..15%
Final examination…………………………………………………………………..…60%
You must be in attendance on the day assignments are due; if you are not in attendance
your work will not be graded without medical statement.
Tardiness is not acceptable practice, be on time.
3rd exam period
Type
Mode of assessment
Presentation of questions
Learning materials to be used
Page
35
²
Course title : Exploring the World of Business
English
Number of contact
hours 30
Ignace Dermaux
Status: regular course
Lecturer 1
Dr. David Zaruk
Semester 2
2 From the perspective of his own area of specialization, the graduate develops and maintains
good relationships with stakeholders
2.2 Can undertake actions in order to further develop professional contacts with stakeholders
How to work in a team (leadership v followship)
How companies – entrepreneurs work (practical visit)
How to prepare a project – to fulfil objectives in a competitive setting
regulations
Course rationale
General philosophy at Odisee: Talent must be encouraged.
Students need to be able to act as entrepreneurs, solve problems, organise themselves and
create. The goal of project week is to instil leadership, learn to work in a team, develop a project
and have practical contacts with the business world. An important bi-objective is to inspire
students – create a hunger to pursue a profession in business/marketing. Timing in mid-March is
to re-energise students at a turning point in the year (those less interested will have dropped out,
others getting tired will need inspiration).
Content
Page
36
The main theme for this project week will be on digital marketing. The cooperating company
proposed will be ZN. ZN standing for zeitgeist Net has been the leading consultancy at the
cutting edge in digital marketing since the early 2000s, running successful social media
campaigns for EU political parties in three European elections, many large companies and trade
associations. It was founded by Philip Weiss, a leading advocate of online marketing within the
Brussels arena, proponent of an entrepreneurial concept called: hyper thinking and the founder
and manager of TEDx Brussels.
As many ad agencies and consultancies are catching up to ZN and crowding the social media
market, ZN is considering itself towards the future. Rather than working on a project with one of
their clients (which may not get full client buy-in) I the repositioning is what I propose to be the
challenge of Project week. It will bring together the elements of digital marketing, how agencies
function and the need to be entrepreneurial – how to keep an organization that has always been
outside of the box at the cutting edge of the digital arena
During this project week students work on their personal development and on their awareness of
their generic competencies. The week includes formal and informal activities that facilitate
employability:
 ability to learn,
 work as part of a team,
 sustainability,
 desire to engage in high-quality output.
The student learns to identify his areas for improvement and to set his personal goals in order to
reach his full potential. At the end of the week the student writes his own self-assessment report.
A number of expert coaches help to improve group dynamics and help to improve the students’
ability to work as part of a team.
The project week module is the kick off of your ‘learning in an active context’ learning path .
Through a set of business oriented exercises and simulations, company visit (s) and talks with
alumni you discover the ins and outs of your future professional environment. During the project
week in the second year of your Bachelor training and in specialist seminars we will expand on
this. In this way you prepare very well for your work placement of the sixth semester.
Course material

Content for Project Week (lessons/events over the week)
 Lesson on working in teams, group dynamics, decision-making – there needs to be some
reflection on how to form teams: team size; should they be self-forming or should we identify
team leaders; coaching roles

Lesson on entrepreneurial attitudes – how entrepreneurs think, the value of risk-taking and
learning from failure

Professional partner identification – need to enlist a company/individual willing to give a
lecture, invite students to tour the company and be present on the last day for the
pitches/evaluation. The case study (ideally a single topic) for project week should be designed
around the partner’s business theme – issue. Reflection point – should we have multiple
individuals / entrepreneurs / companies or a single one?

Pitch preparation – Presentation: In keeping with the marketing theme, the teams will learn
how RFPs, pitch preparations and presentations are done. The project week will culminate in a
pitch

Project management – Stages of projects needs to be elaborated (goal setting, project
fulfilment, time management, dealing with setbacks …)
How to manage setbacks, mistakes, failure. The project week can include a “curveball”
(something unexpected that could change their plans) thrown at them midweek to force them
to adapt their work.
37
Dealing with the unexpected – students will learn that not everything goes to expectation.
Page

Assessment
2nd exam period
There can be three elements for grading:
from the coaches/professors during the week;
self-evaluation from the team members;
pitch evaluation from the professional partner/professors.
Type:
1. Mode of assessment: Report writing and Presentation - Peer assessment - Selfassessment report - Case study work - group assignment
All assignments and assessment criteria will be communicated via the learning platform
A professional and deferential attitude is required throughout all activities and is an assessment
criterion. Unaccounted absence during any of the activities results in a no-score and a ‘fail’ for the
module. Papers that are handed in after the instructors deadline result in a no-score and a ‘fail’ for
the module.
2. Presentation of questions: open questions
3. Learning materials to be used: none
Page
38
3rd exam period
Type: no 3rd exam period for this subject
Study Material
Micro and Macro Economics
Principles of Law
.Paul Krugman & Robin Wells.- Microeconmics
(3rd edition)
Paul Krugman & Robin Wells.- Macroeconmics
(3rd edition)
.Textbook: MacIntyre, Ewan. Business Law
Seventh Edition. (2014) , Pearson Education Ltd,
ISBN: 978-1-292-00402-0
Principles of Accounting and Budgeting
Ingrid Claes, DIY Business Management
- Financial Techniques for Entrepreneurs,
Student Edition 2015 - ISBN-NUMMER :
9789082268928
English Communication advanced 1
Timothy Byrne.- Business English Writing Skills.
A Writing Survival Kit.-Leuven.- Acco, 2014
Baade , K & Duckwort.- Business Results
Advanced. Students’ book with DVD-Rom and
online workbook pack 9780194739412
ICT & Organization
French Communication advanced 1
Beth Melton, Mark Dodge, Microsoft Office
Professional 2013 Step by Step. E-book .- ISBN
/9200000014355421/
. De Spiegeleer, J .-Vocabulaire 2000 (incl. cdrm) ;_ Plantyn, 2013 ISBN: 789030140207
. Gregoire M., Thievenaz, O., Grammaire
progressive du français Intertaal 2013 ISBN
9789460307294
.Gregoire M., Thievenaz, O., Grammaire
progressive du français. Corrigés.- Intertaal
2013 ISBN/ 9789460307300
. Français.com - débutant Pro niveau A2, JeanLuc Penfornis, CLE International, February 2012.
. Explio : digital learning platform
Intensive Spanish
. Meta porfesional 1 , edición internacional,
Libro del alumno, Eva Díaz Gutiérrez , Intertaal,
2015.
. Meta porfesional 1 , edición internacional,
Libro de ejercicios, Josefa Jimeno Patrón ,
Intertaal, 2015.
Dutch and academic Writing
Toledo learning platform
Page
Intensive French
39
. Crois, E., Oelbrandt, C. & Van Tichelen, A. .Frans 1 voor Marketing.- Odisee, 2015
Market Research and -Analysis 1
Marketing
Kotler, P., Armstrong, G., Harris, L., Piercy, N.
(2013). Principles of Marketing. 6th European
Edition. Essex: Pearson Education Limited.
(ISBN/ 978-0-273-74297-5)
Foreign Trade
Business Organization
Project work 1
Rodrigue, JP (2013), THE GEOGRAPHY OF
TRANSPORT SYSTEMS, 3rd Edition, New York:
Routledge, 416 pages. ISBN 978-0-415-82254-1
Seyoum, Belay. Export-Import theory, practices,
and procedures. Routledge, 2013.
Text: Contemporary Business Louis E.
Boone (Author), David L.
Kurtz (Author) Publication Date: 4 Dec 2014 |
ISBN-10: 1118291980 | ISBN-13: 9781118291986 | Edition: 15th Edition Amazon
£181.99 or Electronic Version for £35.99
(Electronic version is recommended. Not the
paper version)
To be defined
40
Purchasing Management and Logistics
Transport
Page
Sales,

Course material

Transcription

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