Company Brochure - Coherent Design

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About Our Firm
Coherent Technology Consulting, Ltd. is privately owned and managed by its partners who have a strong belief that principal involvement in each
project is crucial to successful implementation, and sustainable design is of utmost importance. The partners have a combined experience of
over 38 years including a blend of management, consultation, and operations experience and are the vital link between clients and the firm. Coherent Design professionals help to integrate these principles into all projects.
Our Principals
Kevin Potts has more than 16 years of experience in the field of audio, video, acoustics, and theatrical lighting. Kevin founded Coherent
Technology to address the need for a firm that could provide a single-source solution to the highly detailed design and consulting needs of
today's complex venues. Kevin's experience and education give him a unique ability to find and deploy creative approaches that target the user experience. Kevin's
projects include the major hotel casinos: Wynn; Encore at Wynn; Caesars Palace; Flamingo Las Vegas; The Mirage; and Meadows in
Pittsburgh, PA. Other project experience includes major work for Northrop Grumman, General Growth Properties, Delloite, AT&T, The
University of Wisconsin, and The University of Nevada Las Vegas. Projects types run from hospitality, corporate, and education, to public
venues.
Before founding Coherent Technology Consulting Kevin spent 12 years with Ford Audio Video Systems and R2W in the design-build
contracting world of technology, audio, video, and lighting.
Oklahoma Baptist University – Telecommunications 1991
David Starck is not only the Principal and Director of Technology, but is a founding partner as well. He felt the need to start a firm that could
provide the highest level of engineering detail and project management solutions for the complex projects of today. David's passion for theater
and live performance has allowed him to be at the forefront of the industry for many years. David's projects include performance venues such as The Joint at Hard Rock Hotel & Casino, The Smith Performing Arts Center, and
Cottonwood. David has also designed the technology systems for many public venues including Fashion Show in Las Vegas, Qualcomm
Museum, and Wisconsin Institute for Discovery. Finally, projects like The Boyd School of Law at University of Nevada Las Vegas; Northrop
Grumman Command and Control Center; and The Meadows Casino in Pittsburgh, PA round out his vast experience.
Carnegie Mellon University – Theater Lighting and Sound Design - 1994
Paul Cullum, RCDD with over 20 years of experience as a technology systems engineer Paul is passionate about design and project
management. Paul completed an electrical and electronic engineering apprenticeship with the British Army and continued his diverse military
career in the British Armed Forces as a communications technician. Upon leaving the military Paul continued to design various transmission
networks including GSM, SDH, VHF, HF, ATM, WAN. In 2006 Paul and his wife emigrated to Hong Kong. Paul has been involved in the
design of some of the regions most highly integrated resort facilities including Wynn Macau, major projects for Crown MELCO, and MGM
International. Paul’s work includes structured cabling, CCTV, Active IT, audio, video, and control systems. Paul is managing partner and runs
the day to day operations of our Asian organization.
page 2 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
What Sets Us Apart
We Assume Full Responsibility
for the consulting and system design work we deliver. Our firm was founded on the
principle that no detail is too small to be left up to the contractor to interpret. We believe the responsibility lies within our firm to educate
ourselves with suitable methods of documenting our systems fully so that they are easily understood by all parties involved.
Consistent Guidance and Oversight.
We are 100% invested in the entire build phase and believe in not waiting for the
questions to reach us. We believe in maintaining a very strong on-site presence during the construction of your project so that questions
can be answered and any issues can be resolved immediately. Making ourselves readily available to the construction team results in a
fluid process to completion.
Verification of the Installation throughout the construction process at highly regular intervals allows us to anticipate problems
before they arise. We do not believe in just showing up at the end of the process and then reporting the issues. If the issues are caught
and corrected early, as they should be, the result is a project that is on schedule and on budget. This also allows us to adjust the design
to fit the as-built conditions.
Customer Training
is one of the most essential steps in the successful completion of a large scale construction project. Our
specifications include language with specifics on training. We do not stop there. Our firm is unique in that we develop and approve each
training session with the contractor and then stand side by side with them at each training session. A full understanding of each system
by the end-user is essential to maintaining the systems without down time over their expected life span.
Technology Should Be Part of a Building
,not an afterthought. The core of our philosophy is “aesthetically consistent
technology systems”. This means that guests should never notice that technology exists in a building. The technology should be a part
of the architecture just as a window or door. We believe in working closely with your Interior Design team and Architect to select
technology that enhances, rather than detracts from the environment. Simply specifying that a television should go on a wall is not our
job. Our job is to help make that television and wall a coherent piece of architecture.
Technology is in a Constant State of Flux
and the infrastructure upon which that technology sits must be engineered
to meet any foreseeable future need of the inevitable progression of that technology. We engineer our designs with a backbone that is
able to support future systems. We constantly educate ourselves with the latest information on data bandwidth requirements and the
methods necessary to support new devices well into the future.
page 3 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
Design Methodology
Our Design Methodology Is The Most Detailed In The Industry.
Our final drawings include every detail
down to the wire number and connectors and are ready to be stamped as construction drawings. Our specifications include detailed
equipment lists and this reflects in our ability to provide accurate bid budgeting. Typically we see very few RFI’s during the bid process to
the potential contractors and bids are returned with less than a 5% spread in the overall price.
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Single Line Drawings - Our single line drawings include every detail down to the connector and wire number. We do not leave these details up
to the contractor. This assures accountability from concept through final installation and insures consistency in the documentation.
page 4 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
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Hong Kong/Macau +852 3050 9099
Design Methodology
Floor Plans and Ceiling Plans – We try to put ourselves in the position of the installer and make as many notations and dimension callouts
as necessary. Conduit sizes as well as cable fills are noted for each field device.
page 5 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
Design Methodology
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Rack Elevation Drawings - Our rack elevation details include all equipment with identical equipment call outs as found on the single lines. We also include on the
same sheet the power and heat load calculations of each rack for use by the project Electrical Engineer. Internal rack power circuiting is called out as well.
page 6 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
Design Methodology
Mounting Details – We like to illustrate our mounting details in 3D whenever possible. This provides an easy to understand drawing for
most people as 3D is symbiotic with the world in which we all live and work. Details also include exact part number callouts.
page 7 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
HARD ROCK HOTEL & CASINO (LAS VEGAS, NV)
Coherent's principals have been
involved in the development of two
Hard Rock Hotel Casino properties: the famous Hard Rock in Las Vegas
and the new Hard Rock in Tulsa, OK. The HRH in Las Vegas recently
underwent a major remodel and
expansion where Coherent's David
Starck served as engineer for many
facets of the project. David
engineered the following portions of
the project: the casino background
music & page; digital signage &
wayfinding system; the sound and
audio for the famous "Center Bar";
and integrated audio, video & control
systems for 12 hotel suites & the
Reliquary Spa.
HARD ROCK HOTEL & CASINO (TULSA, OK)
The Hard Rock in Tulsa, OK is a new hotel casino
developed and owned by the Cherokee Indian
Tribe. The facility includes hotel space, casino,
entertainment & meeting facilities. David Starck
designed every aspect of the audio, video, control,
& theatrical lighting systems in this facility.
Services:
•
•
•
•
•
•
page 8 of 19
www.coherentdesign.net
|
Casino Background Music and Page
Digital Signage and Way-finding
Entertainment Lounge
Concert Venue "The Joint"
Convention ballrooms audio, video & control systems
Interface with Laser and special effects show
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
CAESARS PALACE LAS VEGAS HOTEL & CASINO
The multi level convention center at Caesars
Palace in Las Vegas, NV, is one of the largest
convention centers located in a hotel casino. The entire convention space is controlled via a
centralized AMX control system and a
centralized audio DSP controls all aspects of the
audio system from signal routing to level setting
as well as room combining features. The
property has a state-of-the-art video
infrastructure and communication to allow
broadcast quality video distribution throughout
the facility plus infrastructure to allow production
trucks to easily connect to the facility to
broadcast major events from boxing to keynote
addresses. Coherent's David Starck served as
the project engineer for all audio, video, control,
and communication systems.
The convention center is over 92,000 square meters
in size and offers dozens of options for meetings as
large as 5,000 people in one room to smaller state of
the art conference rooms for 4 to 8 people.
RIO LAS VEGAS HOTEL & CASINO
The Rio Convention Center at the All-Suite Rio Hotel and
Casino in Las Vegas is the home to the World Series of
Poker annual event as well as host to many conventions
and special events each year. The 75,000 square meter
facility is outfitted with state of the art audio, video,
control, and communication systems. Coherent
Design's David Starck served as engineer for the
technology systems in the facility.
page 9 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
WYNN LAS VEGAS & ENCORE RESORT
Wynn Resorts, one of Las Vegas’ most successful and respected gaming companies,
commissioned the design and build of Tryst Nightclub at Wynn Las Vegas. Wynn
Resorts turned to Kevin Potts and David Starck, then of Ford Audio Video, to develop,
design, and install the sound systems for this new nightclub. The club, with it’s indoor
and outdoor environments, was Wynn’s first venture into the already highly competitive
world of Las Vegas nightclubs. The design and implementation speak for themselves.
The club has been one of Las Vegas’ most successful nightlife projects. Even after five
years in operation the club was awarded “Nightclub of the Year” by Nightclub and Bar
Magazine. Tryst continues to be at the center of Las Vegas nightlife with little to no
changes in the original sound system designed by David Starck
Le Reve Theater (video projection and video production)
Le Reve Theater (underwater video camera systems)
Tryst Nightclub (design and integration of audio and control systems)
Stratta (design and integration of audio and control systems)
Rolex Boutique (design and integration of audio systems)
Encore Podium (design and integration of control systems)
Sinatra Restaurant (design and integration of audio upgrades and control systems)
Villa Suites (design and integration of audio, video, and control systems)
Executive Offices (design and integration of audio, video, and control systems)
Eastside Lounge (design and integration of audio system)
Wynn Resorts decided just two weeks before the opening of
Encore at Wynn Las Vegas to implement a control system for
all of the restaurants and venues located on the casino floor. Four Restaurants, four bars, and the casino floor are now
controlled by multiple strategically
located Crestron control panels
that control audio, video, and
lighting functions of these venues. The project, encompassing one of
Las Vegas’ largest casino and
entertainment floors, was
conceived, designed,
programmed, and installed in less
than three weeks providing
centralized Crestron control
throughout this facility.
page 10 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
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Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
THE MEADOWS
At 33,000 square meters, The Meadows Casino,
located just outside of Pittsburgh, PA, is one of the
largest casinos on the east coast of the U.S.
Completed in 2009, the casino boasts one of the
largest video and digital signage systems based
upon technology that allows for video switching,
routing, and distribution over category (computer
network) cabling. The property also includes many
entertainment venues including a bowling alley,
lounge, and a live performance venue. All sound,
video, and lighting systems were designed by
Coherent's David Starck.
Background music & page, digital signage & wayfinding, sound, video,
theatrical Lighting systems for two major entertainment venues as well
as convention & meeting room audio, video and control.
GALLERY NIGHTCLUB
One of the largest clubs on the famous Las Vegas Strip, the
club features a state of the art sound system utilizing the
latest in digital audio distribution technology. page 11 of 19
Block 16 Hospitality entered the Las Vegas
nightclub scene with the development of Gallery
Nightclub and Pussycat Dolls Lounge at Planet
Hollywood Hotel Casino in Las Vegas, NV. Billy
Richardson of Block 16 turned to David Starck
and Kevin Potts to design the sound, lighting, and
video systems in this Las Vegas mega-club. Two
key DJ locations allow the club to reformat itself
for special events and guest DJs. The lighting
system features over 100 automated fixtures with
computer control of both architectural and
performance lighting. The club is regularly filled to
capacity and has become one of Las Vegas
favorite night spots.
www.coherentdesign.net
|
Las Vegas 702-664-0008
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Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
FASHION SHOW
major fashion houses like Versace,
Gucci, Dolce & Gabbana, and Ralph
Lauren. A high power sound system
and performance lighting allow high
level event production in the Great
Hall, and finally one of the largest and
most sophisticated video distribution
and digital signage systems installed
in any retail and entertainment venue
rounds out this state-of-the-art
facility.
The project was awarded the 2004
ARCHI-TECH AV Award by
infoComm for Outstanding
Achievement in Technology
Integration.
One of the nation’s largest shopping
centers and Las Vegas’ premier retail
destination, Fashion Show
offers seven flagship department
stores, including Saks Fifth Avenue,
Dillard’s, Neiman Marcus, Macy’s,
Nevada’s only
page 12 of 19
Nordstrom, Bloomingdale’s Home,
and Forever 21 along with over 250
extraordinary shops and restaurants.
Fashion Show: At the Edge of
Fashion, In the Heart of Vegas.
Coherent Design’s David Starck
served as lead engineer for this luxury
retail and entertainment venue
located in the heart of Las Vegas’
famous “Strip”. Three moving high
definition LED marquee displays
tower over the entry of this futuristic
venue. The LED screens create one
of the largest promotional marketing
platforms in the country, rivaled only
by Times Square in NYC, for its ability
to allow organizations like Apple, GM,
Intel, and others to announce new
products to the world. Moving inside
Fashion Show to the Great Hall,
visitors are greeted by a fashion
runway and stage designed to allow
BOSTON CONVENTION CENTER
www.coherentdesign.net
|
Positioned within one of Boston’s vibrant Entertainment Districts,
the Boston Convention & Exhibition Center called upon Coherent’s
Jeff Grantz to help design and project manage the largest digital
media promotional platform in New England. Two large LED
installations including a towering 80’ tall, three-sided LED marquee
and 200’ wide interior LED wall
support the promotional needs of the
convention center, while also providing
a dynamic digital canvas for local
artists’ work.
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
3D PROJECTION MAPPING
Coherent’s Creative Technology Team is comprised of
some of the A/V industry’s most sought after experts in
the design of advanced visual display solutions,
interactive environments, and complex 3D projection
mapping.
Jeff Grantz, Coherent’s Director of Creative
Applications, has designed and directed the installation
of several acclaimed projection spectacles and
permanent 3D projection systems. Recent projects
include projection spectacles on the 20 story Hotel
Gansevoort, St. Patrick’s Old Cathedral, the façade of
New York’s modern New Museum building, and the
interior of the popular Cipriani Ballroom on Wall Street.
Coherent’s Creative Applications team worked with the
management of Wynn and Encore Resorts to design and engineer
a prototype 3D projection spectacle for the 100’ tall waterfall
behind Wynn’s Tryst Nightclub, Las Vegas.
page 13 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
ESTATE HOMES
Coherent Design has extensive experience in designing
technology systems for estate properties.
Understanding the experience desired in these special
homes is one of Coherent Design’s true specialties.
Coherent has designed these estate homes for some of
the most discerning clientele.
Home Theater
Home Automation
Surveillance Systems
Intrusion
Listening Rooms
page 14 of 19
Coherent Design has been involved in the design of technology
solutions and acoustics for estate homes across the country and
around the world.
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
WISCONSIN INSTITUTE OF DISCOVERY
Interactive Digital Video Walls
Wisconsin Institute of Discovery is an acclaimed scientific research facility located in the heart of the University of
Wisconsin’s Campus in Madison, WI. At the conception of the building, the architectural design team proposed
a number of large scale video walls that would help scientists and researchers to better present their findings to
visitors and colleagues in a more compelling way.
Working in collaboration with the project architects, environmental graphic designers, and general contracting
teams, Coherent Technology Consulting worked to engineer and manage the implementation of a
groundbreaking interactive media installation which has now set a new standard for dynamic video walls.
Onsite supervision by our highly trained engineers
ensures that display solutions are calibrated to
maintain optimal performance and image quality
page 15 of 19
Two large interactive video wall installations were deployed to engage guests and provide a virtual canvas for
researchers to present their scientific breakthroughs in the field of stem cell research. Using Christie Digital’s
newest high resolution display product known as Microtiles, we engineered a multi-sensory environment that
combines laser scanners, infrared cameras, and radio frequency identification to enable unique and specific
user experiences for each guest. The larger of the two video wall locations supports a nearly 20 million pixel
resolution in addition to gestural and multi-touch interactivity for up to 6 simultaneous users. Enhanced by RFID
readers at various locations within the wall, each user can be identified by way of their visitor passes or building
access cards and then presented with a user-specific navigation menu. This project was recently awarded the
prestigious APEX award by DSE as the Digital Signage Installation of 2012.
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Polar laser scanners enable multi-touch
interactivity for up to 6 users on the
display wall
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
THE STANDARD HOTEL
These custom designed video
towers support a 1.5 meter tall
vertical display and can be
moved anywhere within the
hotel's VIP lounge within the
popular 1920's themed, BoomBoom Room. Reconfigurable Video Installations
The Standard Hotel required a highly
portable video display solution that could
enable a wide array of formats and
configurations for various special events
and concerts at the hotel. Utilizing
Christie's Microtile display modules, we
designed a reconfigurable display system
with a number of custom designed
surrounds to fit to the many interior themes
of the hotel's clubs and lounges. FEDERAL REALTY INVESTMENT TRUST
Interactive Exhibits
This gesturally interactive video wall was created for Federal Realty
Investment Trust. The installation is intended to stop visitors in their
tracks by appearing at first glance to be a wood-paneled wall. It
then unsuspectingly transforms into a fully interactive canvas when
approached by visitors. The wall then delivers an interactive
presentation of one of the developer’s newest mixed-use retail
projects, “Assembly Row.” This installation is enabled by a
combination of Christie’s ultra-high-resolution Microtiles, and 3D
gestural cameras. It is powered by a robust RealMotion TM
interactive server. Visitors are able to navigate a map of the
development and look through a virtual window into an almost lifesized depiction of the development’s colorful, urban streetscapes.
page 16 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
Infrared cameras enable gestural interactivity
and are positioned to attract visitors as they
pass the exhibit booth. Content transitions are
triggered by people who pass in front of the
display area.
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
QUALCOMM CORPORATE MUSEUM
Coherent Design's David Starck provided engineering for the Qualcomm
Corporate Museum. The design included over 16 large format interactive video
kiosks and an integrated control system. The museum was designed to
celebrate the 25 years of technological advancements of the company. Guests
are invited to interactively explore the history as well as the future possibilities
of Qualcomm technology. The “Historical Timeline” display area contains what
the team referred to as “Wave Walls”. Each of the eight Wave Walls was
designed to house a combination of video tiles and Qualcomm historical
artifacts. The highlight of the “Future Area” contains a flush mounted, curved
video wall, thirteen feet wide by four feet high. David Starck, as Director of
Engineering for Las Vegas based systems integrator R2W, served as project
engineer for the project. David led the R2W team as they engineered,
programmed, and installed the technology systems for this award winning
project.
Digital Signage & Wayfinding, Interactive Video Walls, Control System, Sound
System Design and Background Music System
FRESH
Owned by the international luxury brand LVMH,
Fresh is a rising star in the high-end skincare
market. Working in collaboration with the architects
of Studio Mapos in New York, our creative
technology team designed a versatile digital signage
solution using an Apple based content management
system with ultra high-resolution video displays
called Microtiles, provided by Christie Digital. The
first prototypical installation was developed for their
New York flagship boutique in Union Square. This
signage platform was later extended to support a
roll-out of other store locations in Korea and then
Hong Kong. These installations are all centrally
controlled through a remote content delivery and
management system which allows Fresh's New
York based marketing team to upload and schedule
new content at any of its stores worldwide. page 17 of 19
Interactive Wall at Fresh
This interactive Microtiles video matrix allows customers to
view and individually listen to specific information related to
products being displayed on the surrounding shelves. www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
THE SMITH CENTER
The Smith Center, a world class
performing arts center located in Las
Vegas, NV, opened it’s doors in
March of 2012. Coherent
Technology Consulting’s David
Starck served as lead engineer for
the audio and video systems for this
magnificent project. The cornerstone
of the project is the 2,050 seat
Reynolds Hall. Reynolds Hall
includes a dramatic stage and a full
orchestra pit capable of seating up
to 100 musicians. Reynolds Hall has
a state-of-the-art sound system
capable of handling the performance
needs of Broadway shows,
headliners, and most special events. The Smith Center campus is
rounded out by the Cabaret Jazz
SERVICES INCLUDE SOUND SYSTEM DESIGN, RIGGING ENGINEERING OF SPEAKER SYSTEM, DIGITAL
SIGNAGE AND WAYFINDING, CONTROL SYSTEM, AND MEETING ROOMS & BANQUET FACILITIES
COTTONWOOD
Cottonwood, was built on the former
site of a Pete Dye designed golf course
in Los Alamitos, California. Cottonwood
is known for its dynamic music and high
production value. David Starck served
as designer and engineer for the audio,
video projection, and digital signage
systems for the 3,000 plus seat
auditorium and the facilities’ 1,500 seat
concert venue. The sound systems at
Cottonwood are truly innovative and
rival some of the country’s top concert
halls and performing arts theaters.
page 18 of 19
venue with commanding views of
Symphony Park. It is a wonderful
venue for jazz, cabaret, and other
performances best seen and heard
in an intimate setting. The 250-seat
Troesh Studio Theater was
developed for rehearsals, children’s
theater, and community events.
SERVICES:
• SOUND SYSTEM
DESIGN
• VIDEO SYSTEM
• LARGE FORMAT
VIDEO PROJECTION
• THEATRICAL
LIGHTING
Audio Prediction Modeling
• DIGITAL SIGNAGE
• CONVENTION &
BANQUET FACILITIES
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099
PROJECT EXPERIENCE
East Side Cannery Race & Sports Book
The East Side Cannery, located along the Boulder Strip in Las Vegas,
NV, serves the local casino market where a great environment for both
sports and race aficionados is a must. Each race carel at the East Side
Cannery provides the guest with individual control of their experience.
Guests can select from a variety of HD channel sources including
DirecTV, local cable, and racetracks from around the United States. A
large matrix audio and video switcher feeds the race and sports sources
to the large displays throughout the facility as well as individual displays
at each race carrel.
The Meadows Racino
Located just outside Pittsburgh, PA, The Meadows Racino features a 350,000 square foot casino floor,
one of the largest casino floors in the United States, as well as a large race and sports book. The
lounge atmosphere of the Meadows book features many large flat panel displays allowing guests to
experience a boutique race and sports book located in this huge facility. Video in this facility is
distributed via LAN cabling allowing the entire race and sports book to be centrally controlled and
giving the guests a great viewing experience.
page 19 of 19
www.coherentdesign.net
|
Las Vegas 702-664-0008
|
Hong Kong/Macau +852 3050 9099