Course Catalog

Transcription

Course Catalog
Course Catalog
AIRS Training
About AIRS & Training
For some perspective on our company, remember that AIRS is older than
Google®. And that we’re obsessed with adding value.
When we started out in 1997, there was no LinkedIn®, no Facebook®. For over a
decade, we have been leaders in innovating changes in the way people recruit,
develop, retain and transition talent. Every step of the way, we’ve responded by
innovating. That’s why over 70% of the Fortune 500 trust AIRS to deliver talent
results that drive the future success of their businesses.
Behind it all is a tight-knit and driven group of people. Our backgrounds are
long on recruiting and product development. At heart we’re a potent concoction
of passion, intensity and thrift. We love what we do and thrive on creating
inventive new ways to find the best within ourselves, our clients and the industry.
Testimonials
Certified Diversity
Recruiter
Identifying Top
Performers
“The course exceeded expectations. Very
relevant to diversity sourcing and other
aspects of my career. Thanks!”
“Great tools provided!”
“Very informative course. The search
techniques and new websites were very
helpful.”
“Lots of really good information that I can
utilize.”
Professional Recruiter
Certification
“Love AIRS!”
“Great class and interactive/group
involvement.”
SearchLab
“Great update to the class. After taking
the CSSR, PRC, and CDR classes all within
the last week, it was a good overview
culmination of all that I’ve learned. It
wasn’t as in depth in certain areas but
did get into some new ideas and search
strings. I especially liked Chapter 2 in that
it had more tips and info on all the sites.”
“Excellent. materials I will use immediately.
Thank you”
“I really enjoyed this class. I look forward to
using the techniques!.”
Performance-Based
Interviewing
“Great information and really like the
handouts definitely useful.”
“Performance-Based Interviewing is the
most structured and focused tool I have
seen for job interviewing so far. It will
make a huge difference in my ability to
evaluate candidates on sound judgment.”
AIRS Training
“The various courses that AIRS offers are
critical if you are looking to bring the
expertise of your recruiting team to the
next level. Each one of the courses has
been highly valuable. The instructors are
truly subject matter experts who lead by
making the learning experience personal
and most beneficial to you.”
“I have been using AIRS techniques since
1997, when the training originally started.
I can safely say that the AIRS training and
application of the knowledge has been
instrumental in my consistently exceeding
in performance as a recruiter.”
AIRS Course Catalog  3
Job Postings
Sourcer/Qualifier
Talent Acquisition Lead
Skill Seekers - California
Newell Rubbermaid - Atlanta, GA
Experience identifying potential candidates
through Internet sourcing. AIRS certified or
comparable expertise preferred Rapid data
entry and data management...
resume database, cold calling, and Advanced
Internet Recruitment Strategies (AIRS)
Manage the staffing process from sourcing and
selection through final offer...
Technical Recruiter
Plan B/Recruiting Project/4
months+/AIRS Tools
Indotronix International Corporation Poughkeepsie, NY
Kelly Services - Green Bay, WI
job descriptions. Evaluate candidates? skills.
Conduct IT recruitment using AIRS Search
Lab, Flip Search, Resume Search, Peer-to-Peer
Search, Community Search...
Plan A? Want to broaden your recruiting skills
with AIRS resources? Join our Kelly Services
contact team... recruiting resources with AIRS
tools and resources...
Recruiting Manager
Recruiting Researcher
Crowe Horwath LLP - Chicago, IL
Netflix - Los Gatos, CA
sources with mastery in one or more.
Proven understanding of Recruiting and
sourcing concepts, AIRS, Boolean etc.
Proven ability to handle multiple projects
years of recruiting/sourcing/search firm
experience. - Versed in Boolean logic,
AIRS training or similar is a plus. Applicant tracking system experience is…
Recruiter
Talent Strategist
Discover Financial Services - West Valley
City, UT
Children’s Hospital - Philadelphia, PA
recruitment technologies/methodologies
(Internet Recruiter Certification (AIRS)
a plus 10. Skill working with personal
computers and software applications
experience preferred. Industry
certifications and memberships (SHRM,
PHR, CPC, AIRS etc) are a plus. Analytical
ability combined with sound practical
judgment...
AIRS Course Catalog  4
Job Postings
Job Title: Physician Recruiter
State: Wisconsin City: Brookfield
Description: Pinstripe is seeking an experienced Physician Recruiter. Bring your expertise in healthcare to our
team and have fun in our fast paced, dynamic environment!
Our recruiters are responsible for recruiting, screening interviews, and referring the most qualified applicants to
hiring managers to fill job requisitions. This position partners with other client team members, client/line hiring
managers, and/or HR department to understand the company/department and positions. Recruiter will be
heavily involved with the creation and implementation of the recruiting strategy.
Recruiter is also responsible for the communication process.
Understands and uses sourcing to fill positions and create pipeline, leverages technology to find active and
passive candidates, and has a comfort level with cold calling.
Essential Functions and Time Allocation:
1.Phone Interviewing •Schedules and conducts structured phone interviews with appropriate candidates
•Uses proper phone interviewing scripts/procedures
•Ensures status updates are completed in timely fashion and all aspects of candidate interviewing and
comments are properly handled throughout the process
2.Process Improvement •Takes ownership of process improvements and troubleshoots processes as well as participates in group
continuous improvement activities
3.Recruitment •Evaluates candidate resumes against position requirements
•Identifies new strategies to improve the number of qualified and diverse candidates for the client
•Performs direct recruiting and sourcing activities for open positions; sources both active and passive
candidates
•Conducts job scoping with hiring leaders
•Presents qualified candidates and facilitates the offer process which includes making offers
•Coordinates interview scheduling; may include making travel arrangements, coordinating candidate and
client schedules, offer administration and job/personnel file compliance as needed
4.Customer Interaction •Maintains high-touch direct communication with candidates, client representatives and team members
during the job/candidate cycle
•Facilitates the offer process communication
5.Individual Development
•Maintains awareness of current trends in recruiting, client, employment market and legislation
•Participates in external meetings/conferences
6.Other Projects as assigned •Performs other duties and responsibilities as requested or required
Minimum Job Requirements
Education: High school diploma or GED required however, Bachelor’s degree in business, management, human
resources, communication or other related discipline OR equivalent experience in a related discipline is required.
Experience: Must have a minimum of 3 years of experience in recruiting or staffing. Candidates with experience
in retained or contingent physician recruitment are strongly preferred.
Specific Skills:
• Exceptional communication, organization, time management, and customer service skills.
• Must be proficient with Word, Excel, PowerPoint, Outlook, Internet and other related software.
• Must be able to effectively communicate with candidates solely via the phone.
SpecializedKnowledge,
Knowledge,Licenses,
Licenses,
etc.:
Specialized
etc.:
Certified Internet
Internet Recruiter
Recruiter (CIR),
(CIR), Certified
Certified Diversity
Diversity Recruiter
Recruiter (CDR)
(CDR) preferred.
preferred.
Certified
Pinstripe is an EOE.
AIRS Course Catalog  5
Job Postings
Recruiter - Sales / New Jersey-TAL00000P
Description: This position identifies, screens and presents qualified talent to CDW leaders. This is achieved through
the development of strategic recruiting plans and guiding hiring managers and candidates through the recruiting
process. This individual is responsible for the complete recruiting lifecycle and maintains excellent relationships with
all stakeholders while achieving team and individual hiring goals.
Key Areas of Responsibility
• Develop and execute sourcing plans from traditional and nontraditional sources.
• Network through industry contacts, associations, trade groups and coworkers for active and passive candidates.
• Review resumes and credentials for appropriateness of skills, experience and knowledge in relation to position
requirements.
• Prescreen candidates with consistent use of interview guides while providing complete, accurate information to
candidates about CDW and the position.
• Manage and coordinate all communications with candidates during the interview and hiring process.
• Build and maintain strong relationships with active and passive candidates, as well as hiring managers.
• Organize, lead and document post-interview debrief/feedback sessions with interview teams and candidates.
• Manage the recruiting lifecycle consisting of: presentation, selection, offer, negotiation, closing and
administrative components of the process consistent with CDW guidelines and policies.
• Maintain accurate documentation on all candidates, searches, hiring mangers interactions and other recruiting
activities to ensure a safe and thorough audit if required.
Responsibilities
• Use timely and effective communication approaches that include proactively keeping others informed,
appropriately expressing ideas and thoughts, verbally and in writing.
• Work cooperatively with the Talent Acquisition team to develop and implement recruiting solutions, support
recruiting projects and reporting initiatives, including but not limited to participation in job fairs, maintaining
relationships with universities, professional associations and staffing agencies.
• Maintain knowledge and focus on Diversity, and Equal Employment Opportunity guidelines and laws.
• Conduct candidate reference checking.
• Limited travel may be required.
Minimum Qualifications
• Three (3) years experience in full lifecycle recruiting.
Other Required Qualifications
• Thorough knowledge of recruiting components including, but not limited to, employment policies and practices,
legal constraints, sourcing, qualifying and interviewing techniques.
• Demonstrated ability to analyze and interpret applicant data, to develop criteria for candidate selection and
make hiring recommendations.
• Demonstrated experience recruiting for a broad range of positions.
• Proven record of successful recruiting on a national, multi-location level.
• Proficient in sourcing techniques, with internet savvy..
• Excellent verbal and written communication skills, with the ability to effectively interact with all stakeholders
including senior leadership.
• Strong ability to multitask and be adaptable to change.
• Ability to handle sensitive and confidential information appropriately.
• Demonstrated experience in taking initiative and making sound decisions.
• Strong attention to detail.
• Working knowledge of Microsoft Office Suite applications.
Preferred Qualifications
• Bachelors Degree
Certified Internet
(CIR)
• •Certified
InternetRecruiter
Recruiter
(CIR)
• Sales experience
• Experience with applicant tracking systems such as Taleo
AIRS Course Catalog  6
Table of Contents
About AIRS & Training����������������������� 2
AIRS Recruiter Academy™������������������� 8
AIRS High Impact Learning Series
Maximizing Time Management Through a
Successful Sourcing Plan�������������������� 10
Preparing and Conducting Great Intake Calls�� 10
AIRS Key Concepts Focused Review
AdvancedLab 2.0 Key Concepts Focused
Review������������������������������������ 11
Certified Diversity Recruiter 10.0 Key Concepts
Focused Review��������������������������� 11
Certified Social Media Recruiter 2.0 Key
Concepts Focused Review������������������ 11
Certified Social Sourcing Recruiter 5.0 Key
Concepts Focused Review������������������ 11
Professional Recruiter Certification 3.0 Key
Concepts Focused Review������������������ 12
SearchLab 12.0 Key Concepts Focused
Review������������������������������������ 12
SearchLab 13.0 Key Concepts Focused
Review������������������������������������ 12
Internet Sourcing
AIRS Elite Certified Recruitment Expert
Certification (ECRE) ������������������������ 13
SearchLab 13.0 (CIR)����������������������� 15
AdvancedLab 3.0 (ACIR)�������������������� 17
Certified Social Sourcing Recruiter 5.0 (CSSR)�� 19
Certified Social Media Recruiter 2.0 (CSMR)��� 21
A Strategic Approach to Healthcare Recruiting� 22
Discovering Candidate Contact Information��� 23
Engaging & Hiring Today’s College Graduates 24
Leveraging LinkedIn Inside Out�������������� 25
The Recruiter’s Ultimate Guide to Google����� 26
Diversity Recruiting
Certified Diversity Recruiter 10.0 (CDR) ������ 27
Core Recruiting Skills
Professional Recruiter Certification 3.0 (PRC)��� 29
Fearless Cold Calling and Contacting��������� 30
Harness Your Greatest Assets and Optimize Your
Referral Program��������������������������� 31
Hiring Heroes: A Field Guide to Veteran
Recruitment (CMVR)������������������������ 32
Identifying Top Performers������������������ 33
Mission Critical Elements for Successfully
Writing Job Postings����������������������� 35
Negotiating and Closing Strategies for
Recruiters��������������������������������� 36
Performance-Based Interviewing������������� 37
Technically Speaking - Understanding and
Recruiting Technical Talent������������������ 39
AIRS® Training Course Catalog
AIRS is a registered trademark of ADP, LLC. ADP and the ADP logo are registered trademarks of ADP, LLC. All other marks are the property of their respective owners. Copyright © 2016
ADP, LLC
AIRS 67 Etna Road, Suite 400, Lebanon, NH, 03766, All Rights Reserved.
No part of this book may be used or reproduced, duplicated, disclosed, published, transcribed, stored, translated, transmitted or reverse-engineered, in whole or in part without written
permission of the publisher. For permission contact AIRS, 67 Etna Rd., Suite 400, Lebanon, NH 03766.
All trademarks are the property of their respective owners. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Copyright of any screen captures in this book are the property of the software’s manufacturer.
Mention of any products in this book in no way constitutes an endorsement by AIRS.
Although every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions. Neither is any liability assumed for damages
resulting from the use of information herein.
DISCLAIMER: AIRS IS NOT PROVIDING LEGAL ADVICE OR DIRECTION REGARDING ANY TOPICS INCLUDED IN AIRS TRAINING COURSE BOOKS OR DELIVERED MATERIALS. ALL
ATTENDEES SHOULD CHECK WITH THEIR OWN LEGAL COUNSEL FOR ADVICE REGARDING ALL EMPLOYMENT RELATED MATTERS AND THE LEGALITY OF INTERNET SOURCING
TECHNIQUES IN RELEVANT JURISDICTIONS.
(Course_Catalog_012816rk)
AIRS Course Catalog  7
AIRS Recruiter Academy™
New Ideas. Next Practices. Outstanding Value
You’ll learn everything we know about recruiting and have the opportunity to earn career-advancing
certifications.
Top Reasons to Buy
• Broad course offerings allow you to select courses
to meet individual needs
• Unlimited access to the AIRS Academy portal
stocked with insight
• A full year of AIRS Training at a substantial discount
Recruiter Academy Benefits
• Unlimited access to over 30 training programs
taught in person or online by expert AIRS Trainers.
• Re-certification credit hours for industry recognized
certifications including PHR, SPHR, GPHR or NAPS.
• Unlimited access to the AIRS Academy portal,
where you manage courses, download training
materials, chat online with the AIRS learning
support team, and print transcripts.
• Access to the AIRS Academy Support Line for quick
and expert help with any training question.
• Access to AIRS High Impact Series – one hour,
interactive, online courses that provide the latest
techniques, trends and best practices for recruiters
on the go.
AIRS Course Catalog  8
What You Get With Recruiter Academy
Internet Sourcing
• SearchLab 13.0
• AdvancedLab 3.0
• Certified Social Sourcing Recruiter 5.0
• Performance-Based Interviewing
• Technically Speaking - Understanding
and Recruiting Technical Talent
High Impact Series
• Certified Social Media Recruiter 2.0
• Maximizing Time Management
Through a Successful Sourcing Plan
• A Strategic Approach to Healthcare
Recruiting
• Preparing and Conducting Great
Intake Calls
• Discovering Candidate Contact
Information
• Engaging & Hiring Today’s College
Graduates
• Leveraging LinkedIn Inside Out
• The Recruiters Ultimate Guide to
Google
Diversity Recruiting
• Certified Diversity Recruiter 10.0
Core Recruiting Skills
• Professional Recruiter Certification 3.0
• Fearless Cold Calling and Contacting
• Harness Your Greatest Assets and
Optimize Your Referral Program
• Hiring Heroes: A Field Guide to
Veteran Recruitment
Key Concepts Focused
Review
• AdvancedLab 2.0 Key Concepts
Focused Review
• Certified Diversity Recruiter 10.0 Key
Concepts Focused Review
• Certified Social Media Recruiter 2.0
Key Concepts Focused Review
• Certified Social Sourcing Recruiter 5.0
Key Concepts Focused Review
• Professional Recruiter Certification 3.0
Key Concepts Focused Review
• SearchLab 13.0 Key Concepts Focused
Review
Power Break Series
• Updated Bi-Monthly Topics
• Identifying Top Performers
• Mission Critical Elements for
Successfully Writing Job Postings
• Negotiating and Closing Strategies for
Recruiters
AIRS Course Catalog  9
AIRS High Impact Learning Series
AIRS is pleased to bring you its monthly High Impact
Series! For busy recruiters on the go, we offer highly
educational sessions packed with recruiting knowledge
into a one-hour, interactive, online format. These sessions
provide the latest techniques, newest trends, and best
practices in the areas that matter most.
“Excellent content,
Thank you!”
Maximizing Time Management
Through a Successful Sourcing Plan
Over the last 24 months we have been on a recruiting rollercoaster ride. Our recruiting departments have
shrunk and now our requisition loads are growing. It’s time to get a handle on how to develop a successful
sourcing plan for your multi-functional recruiting team. Having a method in place will help eliminate the
madness. Join us for a one hour webinar to see how to best manage your time by creating plans. Learn
the steps you need to follow to reach a broad spectrum of candidates; as your goal is ultimately to find and
attract the best talent available.
During this one hour session you will learn:
• The key components every recruiting department should be using with each search, and a suggested order to
ensure success.
• How to get organized to make better use of your time online. Much as your physical environment is structured,
so should your online environment.
• Learn which online resources are available for free that can help you accomplish your recruiting goals in a
timely manner.
• To use a sample position to create a successful sourcing plan, and at the same time, leverage the key
components to maximize your recruiting efforts
Preparing and Conducting Great Intake Calls
Sourcing and recruiting candidates that arent what a hiring manager is looking for can be time consuming
and extremely frustrating. In order to prevent wasting time and identifying candidates correctly the first time
around recruiters need to meet with hiring managers to identify the right path forward. Though interviewing
a hiring manager upfront is a great strategy for closing the gap on time to fill and sourcing more effectively
the first time around, preparing for the meeting with the hiring manager is half the battle. Join AIRS in this
one hour session to learn how to both prepare and conduct effective hiring manager intake calls that are both
efficient and successful for all future recruiting efforts by learning a step by step process for building the right
sourcing strategy.
AIRS Course Catalog  10
AIRS Key Concepts Focused Review
AdvancedLab 2.0 Key Concepts Focused Review
Included with the fee for the AdvancedLab 2.0 course, this course is for AdvancedLab 2.0 alumni only and
at no additional training fee. During this two hour focused review session, attendees who would like to
spend some extra time refreshing the key concepts covered in AdvancedLab 2.0 will have an opportunity
for additional trainer led practice. This session will give attendees an overview of the key concepts taught
in class, live instructor demonstrations and numerous hands-on practice activities. This session is a must for
AdvancedLab 2.0 alumni looking to review, refresh and refine their diversity recruiting skills.
Certified Diversity Recruiter 10.0 Key Concepts Focused Review
Included with the fee for the Certified Diversity Recruiter 10.0 course, this course is for Certified Diversity
Recruiter 10.0 alumni only and at no additional training fee. During this two hour focused review session,
attendees who would like to spend some extra time refreshing the key concepts covered in CDR 10.0 will
have an opportunity for additional trainer led practice. This session will give attendees an overview of the
key concepts taught in class, live instructor demonstrations and numerous hands-on practice activities. This
session is a must for CDR 9.0 alumni looking to review, refresh and refine their diversity recruiting skills.
Certified Social Media Recruiter 2.0 Key Concepts Focused Review
Included with the fee for the Certified Social Media Recruiter 2.0 course, this course is for Certified Social
Media Recruiter 2.0 alumni only and at no additional training fee. During this two hour focused review
session, attendees who would like to spend some extra time refreshing the key concepts covered in Certified
Social Media Recruiter 2.0 will have an opportunity for additional trainer led practice. This session will give
attendees an overview of the key concepts taught in class, live instructor demonstrations and numerous
hands-on practice activities. This session is a must for Certified Social Media Recruiter 2.0 alumni looking to
review, refresh and refine their sourcing skills.
Certified Social Sourcing Recruiter 5.0 Key Concepts Focused Review
Included with the fee for the Certified Social Sourcing Recruiter 5.0 course, this course is for Certified Social
Recruiter 5.0 alumni only and at no additional training fee. During this two hour focused review session,
attendees who would like to spend some extra time refreshing the key concepts covered in CSSR 5.0 will
have an opportunity for additional trainer led practice. This session will give attendees an overview of the
key concepts taught in class, live instructor demonstrations and numerous hands-on practice activities. This
session is a must for CSSR 5.0 alumni looking to review, refresh and refine their sourcing skills.
AIRS Course Catalog  11
AIRS Key Concepts Focused Review continued
Professional Recruiter Certification 3.0 Key Concepts Focused Review
Included with the fee for the Professional Recruiter Certification 3.0 course, this course is for Certified
Recruiter Certification 3.0 alumni only and at no additional training fee. During this two hour focused review
session, attendees who would like to spend some extra time refreshing the key concepts covered in PRC 3.0
will have an opportunity for additional trainer led practice. This session will give attendees an overview of the
key concepts taught in class, live instructor demonstrations and numerous hands-on practice activities.
SearchLab 12.0 Key Concepts Focused Review
Included with the fee for the SearchLab 12.0 course, this course is for SearchLab 12.0 alumni only and at no
additional training fee. During this two hour focused review session, attendees who would like to spend some
extra time refreshing the key concepts covered in SearchLab 12.0 will have an opportunity for additional
trainer led practice. This session will give attendees an overview of the key concepts taught in class, live
instructor demonstrations and numerous hands-on practice activities. This session is a must for SearchLab 12.0
alumni looking to review, refresh and refine their sourcing skills.
SearchLab 13.0 Key Concepts Focused Review
Included with the fee for the SearchLab 13.0 course, this course is for SearchLab 13.0 alumni only and at no
additional training fee. During this two hour focused review session, attendees who would like to spend some
extra time refreshing the key concepts covered in SearchLab 13.0 will have an opportunity for additional
trainer led practice. This session will give attendees an overview of the key concepts taught in class, live
instructor demonstrations and numerous hands-on practice activities. This session is a must for SearchLab 13.0
alumni looking to review, refresh and refine their sourcing skills.
AIRS Course Catalog  12
AIRS Elite Certified Recruitment Expert
Certification (ECRE)
AIRS, the industry leader and only organization to qualify and certify professional
recruiters, has raised the bar again by establishing the ultimate certification, the
Elite Certified Recruitment Expert Certification, ECRE. This Elite Certification
demonstrates a recruiters knowledge of and ability to apply advanced recruiting
concepts in; general recruiting principals, social networking, diversity, basic and
advanced internet recruiting.
GET CERTIFIED!
Who?
The AIRS Elite Certified Recruitment Expert
Certification (ECRE) exam is designed for the
accomplished individual recruiter, corporate
recruiter; recruiting manager or third party
recruiter who has already attained 4 out of the
5 prestigious AIRS certifications (CIR, ACIR,
CDR, PRC, and CSSR) and wants to keep their
credentials up-to-date and cutting edge.
Why?
As an individual recruiter, achieving the ECRE sets you apart from the competition in this tight marketplace
and demonstrates that you have not simply taken a class but that you are up-to-date with and have mastered
cutting edge concepts of recruiting. Most recruiting positions today require AIRS certification and having
the Elite Certified Recruitment Expert Certification (ECRE) will position you heads and shoulders above the
crowd.
As a manager, the ECRE allows you to evaluate your recruiting teams knowledge and proficiency of advanced
recruiting concepts, trends and practices and establishes a minimum skill level on the team. Having
your entire team Elite Certified helps brand your recruiting team with your internal customers. The Elite
certification assures them your team is among the elite within the recruiting industry - they have the best,
most qualified professionals recruiting talent for their organization.
As a third party recruiter, you can stand out from your competition by having all of your recruiters Elite
Certified. The Elite Certified Recruitment Expert Certification (ECRE) tells your potential customers that your
recruiting team is on the cutting edge and better equipped to quickly fill their difficult to fill positions with the
very best talent out there. Requiring all of your recruiters be Elite certified, tells your recruiters you are serious
AIRS Course Catalog  13
Elite Certified Recruitment Expert (ECRE) Certification continued
about hiring and retaining the best and willing to invest in their professional development. A factor that
will become increasingly more important as the market continues to recover and the competition for good
recruiters increases.
What?
The AIRS Elite Certified Recruitment Expert Certification (ECRE) is an on-line exam that contains 50 multiple
choice questions and 3 essay questions, graded by our team of expert researchers and trainers. The exam is
designed to evaluate a recruiters overall knowledge in the following areas; diversity, social sourcing, basic
and advanced internet sourcing techniques. After successfully passing the exam, you will attain the only
certification in the industry that measures your expertise in all of key areas of recruiting.
Now more than ever, it is important to set yourself apart from your competition and to establish yourself as an
expert in the recruiting field with cutting edge skills. The AIRS Elite Certified Recruitment Expert is the only
certification in the industry that evaluates your expertise in all of these areas of recruiting; general recruiting,
social networking, diversity, basic and advanced internet recruiting.
• Prior Certifications Required: You must have successfully passed 4 of the 5 AIRS Certification exams
• Exam Description: 50 multiple choice and 3 essay questions
All encompassing exam will challenge your knowledge of internet sourcing, diversity, social sourcing
and general recruiting
• Length of Certification: Valid for 2 years
AIRS Course Catalog  14
SearchLab 13.0 (CIR)
SearchLab 13.0 is the latest version of the groundbreaking course that AIRS
introduced to the recruiting industry almost 20 years ago. The concepts taught
in this class have helped create a segment of the recruiting profession that
hadn’t existed previously. SearchLab has launched the careers of countless
recruitment leaders, spawned numerous specialized conferences and been the
catalyst for new professional organizations.
GET CERTIFIED!
AIRS remains the global leader in teaching recruiting professionals how to
conduct successful web searches to find passive candidates, and SearchLab has
become an absolute must for recruiters in top companies around the world.
The Certified Internet Recruiter (CIR) designation is the gold standard for demonstrating Internet sourcing
knowledge and it is the preferred requirement by leading companies looking to hire skilled and innovative
recruiting professionals. SearchLab 13.0 contains the most progressive and relevant sourcing methods
available today. It encompasses best practices from previous versions of our cornerstone sourcing course
along with new information to help today’s recruitment and sourcing professionals be the best in the business!
Why Attend?
Transform How You Think About Sourcing – If you think candidate sourcing is about posting jobs and
searching resume databases, SearchLab will change your mind. The brightest talent is online and can be
found with a few simple key strokes... but you’ve got to know how to find them. Give us one day and we’ll
teach you everything you need to know to unearth the best passive candidates on the Internet.
Lower Your Sourcing Costs! – AIRS shows you how to find passive candidates using free online resources
and tools. After attending SearchLab 13.0, you will be able to find candidates...without spending money on
job postings, resume databases, or other paid recruiting technology.
“The instructor exceeded
my expectations. He taught
searches and introduced
us to sites that I had never
seen before. This will be
extremely helpful in finding
those hard to find passive
candidates.”
Get Certified! – AIRS Certification proves
that you have completed a rigorous course
of training and have acquired cutting edge
sourcing skills. The Certified Internet Recruiter
(CIR) designation is a powerful career tool for
recruiters. It is the most highly-regarded industry
certification that talent acquisition professionals
can earn to demonstrate their mastery of the
tactics and strategies required to source, recruit,
and hire top talent.
Quality You Can Trust! – AIRS is the world’s
largest recruitment training company and
SearchLab is the cornerstone class for any
recruitment professional that wants to be at
the top of their game. AIRS Training workshops
have helped thousands of recruiters from a majority of the Fortune 500 and every major staffing firm take their
internet recruiting skills to the next level. AIRS has a long history of excellence and quality, and that excellence
isn’t just a function of great research and technology. All AIRS trainers are experienced professionals with
AIRS Course Catalog  15
SearchLab 13.0 continued
extensive recruiting backgrounds and cutting-edge internet recruiting skills.
More Than Just A Seminar...A Solution – When you take an AIRS course, you aren’t just taking a class...you
are investing in a solution. All SearchLab Alumni have access to customer service and technical support from
8AM to 8PM, Eastern Time, Monday to Friday from the AIRS Certified Search Support Team.
What You’ll Know After SearchLab 13.0
• How to effectively utilize Boolean logic at search engines to find passive candidates online.
• How to choose the best search terms to locate candidates quickly and create relevant and efficient
searches.
• How to create effective PowerSearch strings to locate candidate profiles as well as lists of names.
• How to conduct powerful XRay and FlipSearch strings to locate exact information that will lead to
great candidates.
• How to employ advanced search commands and create far reaching multi-faceted searches when
necessary to find the right candidates.
“Flew by! Great info for
searching the web for
candidates.”
AIRS Course Catalog  16
AdvancedLab 3.0 (ACIR)
AdvancedLab 3.0 teaches Recruiting and Sourcing professionals the most leading
edge and innovative search tactics that will help locate the best candidates
on the web today. This class leaves behind the common hunting ground and
explores different tactics for creatively locating in-demand talent. The techniques
mastered in this class will help attendees to be more inventive and push their
sourcing abilities to extreme limits.
GET CERTIFIED!
Our most advanced sourcing class requires that attendees have previously
attended SearchLab (CIR) prior to venturing into this course. A good working
knowledge of Boolean and other AIRS sourcing methodologies will help
AdvancedLab attendees hit the ground running and take their sourcing abilities
to an advanced level that few professionals in this field can replicate.
After completing AdvancedLab 3.0, attendees will have the opportunity to earn their ACIR (Advanced
Certified Internet Recruiter) certification - proof they have mastered the most advanced sourcing techniques
available to recruiters today.
Why Attend?
Advanced Sourcing Tactics -AdvancedLab 3.0 is a high-level sourcing class that is offered exclusively to
recruiters and sourcing professionals who have previously attended SearchLab. The techniques taught in
this course will ensure that attendee’s sourcing abilities are enhanced so that top candidates, no matter how
specialized, can be easily located. This course will give attendees the tools that they need to think outside of
the normal sourcing box and to use creative techniques that will ensure their recruiting success.
New Tactics to Elevate Your Recruiting Abilities - To be a superstar recruiter, it’s imperative to be on the
cutting-edge of what’s happening on the web. The Internet is changing at an unprecedented speed today and
recruitment professionals need updated knowledge to better their skills and stay ahead of the competition.
AIRS AdvancedLab helps you gain this advantage by providing access to the tools and techniques that others
haven’t even heard of yet! After learning the radical techniques taught in AdvancedLab, attendees will be
equipped with the newest and most effective sourcing techniques for finding the best candidates.
Interactive Learning - AdvancedLab allows recruiters to come together in a highly interactive environment
for truly progressive learning and provides opportunities for sharing ideas among the best and brightest in the
industry. AdvancedLab delivers a comprehensive and advanced learning experience to ensure that attendees
leave class with new tools and ideas to take their recruiting game to the next level. AdvancedLab is taught
by AIRS highly experienced Trainers, but also provides the opportunity to interact and share ideas with other
attendees for a unique learning environment.
An Industry Standard in Recruiter Certification - AIRS Certification proves that you have completed a
rigorous course of training and have acquired cutting-edge sourcing skills. The Advanced Certified Internet
Recruiter (ACIR) designation is the highest-level of certification you can receive in the industry and a
professional standard in online sourcing. This is a powerful career tool for recruiters and it demonstrates that
you have attained elite status in your field. Everyone who attends AIRS AdvancedLab is allowed to sit for the
ACIR exam for free.
AIRS Course Catalog  17
AdvancedLab 3.0 (ACIR) continued
Quality You Can Trust - AIRS is the world’s largest recruitment training company and AdvancedLab most
challenging and innovative course being offered in our training lineup. AIRS Training workshops have helped
thousands of recruiters from a majority of the Fortune 500 and every major staffing firm take their Internet
recruiting skills to the next level. AIRS has a long history of excellence and quality, and that excellence isn’t
just a function of great research and technology. All AIRS trainers are experienced professionals with extensive
recruiting backgrounds and cutting-edge internet recruiting skills.
What you’ll know after AdvancedLab 3.0
• AIRS AdvancedLab will push internet sourcing further by expanding on the techniques learned in
SearchLab to enhance the attendee’s ability to find top passive talent.
• Learn advanced Boolean commands that can help recruiters and sourcers refine their searches and dig
deeper for the right results within a variety search engines
• New and specialized search engines will be introduced to help locate passive candidate information
faster.
• Create a custom search engine to personalize the search to produce quality leads.
• Strategies to uncover hidden documents on the Internet.
• Learn how and why search engines work in peculiar ways.
“Information overload...
but really good class.
Lots of really good
walkaways.”
AIRS Course Catalog  18
Certified Social Sourcing Recruiter 5.0
(CSSR)
Social Media is the medium for leading edge recruiters to locate and engage
with the top talent they need for their organizations. AIRS CSSR class is built
upon years of experience using a variety of social media sites for sourcing and
recruiting passive candidates. This class is like no other on the market today. It
offers not only an in-depth review of social media sites for recruitment purposes,
but also a lively discourse on how to implement and to use social media to your
best recruiting advantage.
GET CERTIFIED!
This full day session focuses on two key components of recruiting that are
critical to our success, the ability to attract and find talent. Attraction relies on
using social media as an employment branding initiative. This means that you need to thoroughly examine
popular sites such as LinkedIn®, Facebook®, Twitter®, Flickr® and YouTube® to see how they can impact your
goal of being recognized by your talent base. These sites offer the ability to create a first impression and to
engage your talent base by promoting your organization. We will review companies that are setting the bar
very high by engaging with their talent base on these and other sites. We have a multitude of employment
best practice examples that will demonstrate to you what works best for finding and attracting talent today.
And more importantly we’ll learn how easy it is to get started creating an employment branding social media
strategy, whether you have budget of thousands of dollars or just manpower hours.
“This class exceeded
my expectations. There
were sites I never
heard about that I
intend to use. I would
recommend this class
to my peers.”
Many recruiters and HR professionals avoid social media
sites as a source for candidates, but your competition
is thinking beyond job boards and reaching out to the
millions of people available within social media sites
today. All of the talent we will search for in this session
is available on the web, and their pages have been
indexed by search engines like Google® and YahooSM.
There’s no hacking, just creative thinking and correct
Boolean technique.
Social Media usage is not restricted by age, race, etc.
In fact, there are many diverse communities out there
waiting for you to find them. You can find sites focused
on professional and diversity interests. There are options
beyond Facebook and LinkedIn, and we’ll be happy to
introduce you to some of them!
The last thing you want to do as an HR or recruiting professional is spend hours entrenched in searching
or tweeting. We will close the day with a look at effective tools that will help you to manage your social
media sites as well as control the messages that you send. We will explore tools that will enable you to work
efficiently throughout your day as well as collaboratively within your recruiting team.
AIRS Course Catalog  19
Certified Social Sourcing Recruiter 5.0 continued
During This One Day Session You Will:
• Learn about the variety of social media sites you can use to impact your social recruiting initiative
• Study companies actively engaged in using social media as an employment branding tool and take
away best practices that you can use to craft your own strategy
• Reach into the talent pools online using tested search techniques. You will access profiles, lists, and
more
• Examine social media applications and how they can be used to share your employment brand
message, respond to your talent pool inquiries and create an overall engagement with your future
hires
“Integrating the x-ray search
with a lot of social sites, finding
out which sites would not
be able to accept x-ray, and
understanding the nuances of
the different search sites”
AIRS Course Catalog  20
Certified Social Media Recruiter 2.0 (CSMR)
Most recruiters realize that social media is a critical aspect of any sourcing strategy
GET CERTIFIED!
today, but some of these same recruiters never go beyond LinkedIn, Facebook
and Twitter. In order to stay ahead of the competition, its necessary to go beyond
the big three sites and learn to source candidates from any social community.
Certified Social Media Recruiter 2.0 goes beyond the obvious sites to identify
online communities that are not well traveled by recruiters, yet are full of potential
candidate profiles. In this cutting edge AIRS certification class, attendees will learn
how to leverage multimedia sites, crowdsourcing communities and more to locate
candidates using resources that other recruiters may never think to target. Using
highly trafficked sites, such as YouTube, Pandora, Pinterest and Amazon attendees
will learn how to quickly and effectively locate user profiles and gather competitive intelligence.
Why Attend?
Recruiters who solely rely on LinkedIn, Facebook and Twitter are missing some of the best opportunities
to find superstar candidates. In today’s online world there are endless sites that can easily be sourced to
find top talent from all industries, and with all skill levels. Multimedia sites can provide savvy recruiters with
a whole new frontier for locating talented individuals that may not be found anywhere else on the Web.
Currently, multimedia sites have some of the highest traffic rankings which should make them appealing sites
for recruiters to leverage. In this advanced AIRS class, attendees will learn the latest techniques for targeting
alternate multimedia sites to quickly identify candidates from a wide variety of industries. The course will
provide a step-by-step plan for choosing the best keywords to use in searches as well as the most relevant
techniques for sourcing highly sought after talent. This class will demonstrate a variety of strategies focused
on uncovering candidates through highly trafficked communities that most recruiters never think to leverage.
Join AIRS for this advanced social media training course and walk away with an entirely new set of tools to
uncover the best candidates available on the Web today.
What you’ll know after Certified Social Media Recruiter 2.0
Learn the latest search techniques to quickly identify candidates from a variety of online sites that most
talent acquisition professionals never think to use. Learn how to choose the most effective keywords for
searches and the most up to the minute technology for sourcing top performing passive talent. The course
will demonstrate how to use a wide variety of online communities outside of LinkedIn, Twitter and Facebook.
Attendees will learn specific tools and strategies to uncover top performing passive candidates. This course
will not only demonstrate specific search techniques but also when to implement them and guidelines for
progressing through each steps of a search. During this fun and interactive course, attendees will explore
the many options available for finding people on multimedia sites and the specific techniques for effectively
communicating with them. AIRS CSMR will take a recruiter’s skills to the next level and help boost sourcing
productivity.
AIRS Course Catalog  21
A Strategic Approach to Healthcare
Recruiting
A Strategic Approach to Healthcare Recruiting is designed with healthcare recruiters in mind. Discover
the best free resources online today for finding doctors, nurses, pharmacy staff and more. Learn to build a
sourcing strategy around the right keywords and certifications to access names, lists and profiles for the right
talent most efficiently. In addition, become a savvy internet sourcing recruiter who knows how to leverage the
right search tactics using the best search tools most effectively.
Why Attend?
• Walk away with a solid sourcing strategy for identifying keywords, certifications, target competitors
and resources for implementing a plan that can be used over and over again for healthcare recruiting.
• Become skilled at name generation techniques to uncover healthcare related professionals online
without spending a dime.
• Discover the best websites to target for finding medical professionals online with great ease.
• Learn the best Boolean search tactics and tools for sourcing healthcare industry professionals online
today.
• Fill job openings faster by contacting top talent that the competition won’t know how to uncover or
contact.
AIRS Course Catalog  22
Discovering Candidate Contact Information
The Internet is a vast resource full of places to find passive
talent, but knowing how to find their contact information is
a crucial skill for recruiters to have.
As the web evolves and new sites and tools are created,
AIRS is at the forefront of creating effective strategies
for recruiters to locate passive candidates. Discovering
Candidate Contact Information is a unique course
designed to help recruiters effortlessly find contact
information for top-tier talent.
Why Attend?
“After we find
someone on a site
and perhaps there
is no contact info knowing where to go
to reach someone is
really important.”
During this half day course you will:
• Discover how name generation experts find both
home and corporate phone numbers to contact passive candidates.
• Learn how to leverage free e-mail verification and social media sourcing tools to contact almost
anyone.
• Explore targeted Boolean search methodologies that quickly yield candidate contact information.
• Fill job openings faster by contacting top talent your competitor does not know how to reach.
What you will take away from Discovering Candidate Contact Information:
• An assortment of cutting-edge tools and methodologies for effectively finding candidate contact
information used by top sourcing experts.
• Exclusive AIRS discounts, alumni tools and access to community discussions.
• Alumni access to AIRS recruitment news, library, forums, directories and recruiting tools.
• Help desk support with one-click Live Help and unlimited toll-free phone support.
AIRS Course Catalog  23
Engaging & Hiring Today’s College
Graduates
College recruiting affects all talent acquisition professionals as most career paths in the corporate world
today require a college degree and in most cases one that is specific. Since not all college universities
provide that same areas of study, knowing which do is essential for recruiting the right people for any job
opening. Discover a core set of free tools that will pinpoint the right colleges and universities to leverage for
a long term pipelining plan. Then, learn to leverage some of AIRS core foundational search methodologies
to target students; faculty and alumni on both university websites and a subset of social networks that most
recruiters do not know even exist. Also, discover which larger social media sites are most highly trafficked for
Generation Z grads that most recruiters never use for sourcing; not Facebook® or LinkedIn®, so join AIRS to
find out.
Why Attend?
Learn the latest search techniques to quickly identify candidates from a variety of online sites that most talent
acquisition professionals never think to use. Learn how to choose the most effective keywords for searches
and the most up to the minute technology for sourcing top performing passive talent.
• Learn how to navigate top search tools that can be used for identifying school that yield grads with
specific types of degrees by geography as well as demographics.
• Discover how to leverage college recruiting resources to diversify both current and future talent pools.
• Walk through search techniques that yield the best information from specific college websites quickly
for finding resumes of current students as well as past grads.
• Practice search techniques that will deliver the right contacts at the right schools with target degree
programs quickly for networking with both current and future grads to create an ongoing pipeline for
future talent.
• Discover some of the hottest and most highly trafficked social sites for Generation Z grads today as well
as online networks that are geared specifically for current college students and are free to use.
AIRS Course Catalog  24
Leveraging LinkedIn Inside Out
LinkedIn is a valuable resource for recruiters. With an abundance of features geared toward recruiters, it has
become a top tool for sourcing candidate profiles and advertising job openings. In this course, AIRS explores
ways to leverage this resource with a focus on internal features and external websites.
What you’ll know after Leveraging LinkedIn Inside Out
• Dive into employer and personal branding best practices
• Learn how to effectively and efficiently navigate key features
• Learn to use Advanced Search and Natural Language Search
• Review Boolean best practices
• Competitor Sourcing
• Use search engines to source profiles
• And lots more!
“As always, AIRS has delivered
another excellent class with
extremely relevant sourcing
techniques I can take back and use
today!”
AIRS Course Catalog  25
The Recruiter’s Ultimate Guide to Google®
Google® is still king of the hill in the search engine world, but
there’s a lot more to this site than just a simple search box. In the
past few years Google has created numerous tools and added
new features that HR professionals and recruiters can utilize to
enhance their candidate recruitment strategies. This unique
course will show you how to leverage tools that were introduced
for general searching and organization, and use them to your
recruiting advantage.
“Great info on all
there is to Google.
So much to learn
and play around
with.”
Why Attend?
During this half day course you will:
• Discover how to create powerful and effective search strings to find passive candidates to fill your
hiring needs.
• Learn how to think outside the box to leverage the numerous creative search tools the site offers to
make your sourcing activities more effective and robus.
• Explore the many options Google offers and harness the power of News, Finance, Custom Search
Engines and more to ensure that no stone is left unturned in your sourcing and recruiting efforts.
• Save precious recruiting time leveraging Google Reader, Alerts and iGoogle Desktop.
“Very informative information that
I will apply to my current role.
Intrigued by the vast possibilities
with Google Chrome and will most
likely upload the application to
utilize more frequently.”
AIRS Course Catalog  26
Certified Diversity Recruiter 10.0 (CDR)
AIRS classes introduce students to a host of free sourcing tools and techniques
with the goal of boosting recruiter effectiveness. CDR 10.0 follows this tradition
by providing recruiters, sourcers and talent acquisition professionals with the
information, tools, resources and strategies to help them create or improve upon
diversity recruiting efforts . In this course, learn to tap into diverse candidate pools
with a variety of tools and resources that can be added to any sourcing strategy.
CDR 10.0 gives recruiters a step-by-step plan for discovering hard to find diverse
talent and, teaches them how to build pipelines of diverse talent Recruiters will
learn how to target and locate the right resources and how to use those resources
to implement a solid sourcing strategy to find and attract diverse candidates.
GET CERTIFIED!
Why Attend?
Participate in the ALL NEW AIRS Diversity Sourcing Lab! Come to class armed with open requisitions and
walk away filled with an all new sourcing strategy for diversifying the current talent pool. AIRS classes provide
a hands-on learning experience in which attendees have the opportunity to practice their new skills with
coaching and feedback from the instructor. Many times, attendees leave these training sessions with leads of
potential candidates they find while practicing in class.
AIRS Diversity Program Toolbox! CDR comes with access to our AIRS Diversity Portal which includes a
multitude of resources for locating diversity organizations, directories, social networking sites, publications,
discussion groups/forums and model companies. Also included are the CDR Desktop Reference and CDR
Search Guide, which has an array of examples to improve diversity recruitment efforts Also, attendees receive
access to AIRS custom built tools to help boost recruiting efforts.
Get CDR Certified! All AIRS Certifications are highly recognized in amongst both the Fortune 500 and
Fortune 100 organizations. Special to AIRS we teach our attendees both professional recruitment tactics as
well as how to source through collecting names, profiles, and online resumes in every one of our classes.
CDR is the perfect combination of learning how to apply strategic diversity recruitment initiations and actively
pursue diverse talent using mostly FREE tools on the internet. The (CDR) Designation is the most powerful
career tool for a diversity recruiter and the most highly regarded industry certification amongst the HR
Community to demonstrate mastery skills to be able to source, recruit and hire a diverse workforce.
Learn from our Experts – Every AIRS trainer is a well seasoned sourcing recruiter who has experienced many
waves in recruitment throughout their career. All are Certified Diversity Recruiters, and have cutting edge
recruiting skills and technical know-how as well as advanced sourcing capabilities, assessment and hiring skills
that far surpass industry standards.
AIRS Commitment - The Long Term Gain for You! When you attend and AIRS class, you are gaining realtime advanced recruitment knowledge for real-time application. All AIRS Diversity Recruiter Alumni get
unlimited search and technical support from 8AM to 8PM Eastern Time, Monday thru Friday from our AIRS
Certified Search Support Team.
AIRS Course Catalog  27
Certified Diversity Recruiter 10.0 (CDR) continued
What You’ll Know After Certified Diversity Recruiter 10.0
• What diversity means and how it impacts the bottom line of any business.
• The significant differences between workforce diversity and EEOC.
• How to understand changing demographics and how they affect diversity recruitment efforts.
• How to locate a multitude of free diverse recruiting resources online.
• How to build a sourcing strategy for targeting any type of diverse talent.
• How to actively source diverse candidates through organizations, universities, companies and social
networking.
“Great training on how to use
the internet to find people. The
interactive web examples really
helped me put it all together.”
AIRS Course Catalog  28
Professional Recruiter Certification 3.0 (PRC)
AIRS delivers a full recruiting life-cycle course to arm recruiters with a detailed
program attendees are able to implement immediately. AIRS Professional
Recruiter Certification program takes a recruiter step-by-step through every
aspect of recruiting including requisition evaluation, consulting with hiring
managers, implementing a Service Level Agreement, leveraging online tools
and sources for resourcing candidates, and then implementing and executing an
organized interview process. Recruiting is not just about filling requisitions; it is
about the entire hiring process from start to finish.
GET CERTIFIED!
Upon completion of the class you will be eligible to take the AIRS Professional
Recruiter Certification exam. You will receive an industry recognized certification attesting to your successful
completion and understanding of the course.
Why Attend?
AIRS Professional Recruiter Certification course is created for all levels of recruiting and HR professionals.
For those just beginning their recruiting career, this course is the perfect way to gain the aptitudes and tools
needed to become an industry expert quickly. For more experienced recruiters, AIRS Professional Recruiter
Certification provides ways to refine and execute their current processes more effectively to gain higher
caliber talent through polished process execution.
What you’ll know after Professional Recruiter Certification 3.0
• A solid methodology for name generation, cold-calling & networking.
• What candidates are looking for in an employer today and how to use that knowledge as a recruiting
advantage candidates online.
• A solid methodology for name generation, cold-calling & networking.
• A structured process for obtaining candid feedback from both candidates and hiring managers to help
improve your hiring practices.
• An organized plan for building your custom sourcing strategy for any requisition.
• An effective approach to working with both candidates and hiring managers.
• Techniques for managing your schedule and developing your industry expertise.
• Industry knowledge of recruiting metrics and how they can help any recruiter stay on track
• Leave class with the most cutting edge tools and techniques available for connecting with candidates
today
• Become a pipeline recruiter who stays up to date on the latest trends and news to identify the next
best resource for top talent
• Become experts who know how to effectively leverage networks both on and offline
AIRS Course Catalog  29
Fearless Cold Calling and Contacting
It’s a fact that cold calling and contacting candidates
has always been key to success in recruiting. But it
doesn’t have to be a chore. AIRS Fearless Cold Calling
and Contacting gives you the techniques, planning
tools and scripts that take the fear out of making cold
calls. This course is a best-of-the-best compilation of
the most highly regarded calling methods condensed
into proven techniques that turn cold calls into hot
candidates.
“Fearless Cold Calling
showed me how to
make a successful cold
call.”
Why Attend?
Cold Calling New Prospects is Key – Third party recruiters have historically been more experienced in the
skills of making unsolicited contact with candidates, building relationships and pitching opportunities. Today
many corporate recruiters are trained to work with applicants who’ve already applied for a job — not pick up the
phone to make pro-active calls to passive candidates.
Cold Calling Can Be Simple — Even Fun! – Cold calling is undoubtedly one of the most important skill sets
to possess in passive candidate recruiting — and it doesn’t have to be an unnerving, unpleasant task. In fact,
with the right mind-set, a plan and effective work-aids, you can quickly be making effective cold calls and
actually enjoying the process. Most prospective candidates will be happy to hear about new opportunities as
long as you have positioned yourself correctly at the start — and can move them efficiently through the sale.
Turn Cold Calls Into Warm Calls – “Fearless Cold-Calling and Contacting” is designed to get you up
and running making successful cold calls fast. It will give you the precise techniques, planning tools and
scripts that take the fear out of the call. This is a “best of the best” compilation of the most highly regarded
calling methods synthesized into powerful, proven techniques that turn cold calls into warm calls and close
candidates.
Learn from the Best – AIRS trainers are experienced professionals with first-hand experience recruiting
through a time of revolutionary change in the industry. All are Certified Internet Recruiters, and have cuttingedge e-recruiting skills and technical knowledge, as well as expert sourcing, contact, assessment and hiring
skills.
What You’ll Know After Fearless Cold Calling and Contacting
• Planning and preparation techniques that remove emotion from the process
• Influential hooks and scripts that get all levels of passive candidates to take your call
• Useful methods to get past gatekeepers ethically and effortlessly
• The voicemail message your prospects will actually return
• Conversation starters that build rapport and help you qualify candidates as you talk
• Strategies to get compensation information every time
AIRS Course Catalog  30
Harness Your Greatest Assets and Optimize
Your Referral Program
Talented sourcers and recruiters know that the secret to success is to work as efficiently as possible.
Unfortunately, there is no magic wand that recruiters can wave to generate candidates out of thin air.
However, there are great resources right under our noses that are often under-utilized. Employees and
candidates can be a great asset to generate a long-lasting pipeline of additional candidates. Whether you’re
looking to implement an employee referral program or revamp your current one, this class will introduce
best practices that will help your harness your current resources, engage your employees and optimize your
sourcing strategy.
Why Attend?
Recruiters are often challenged with finding top talent in their industry. In addition to that, recruiters are now
increasingly responsible for metrics like Turnover, Employee Engagement, Employee Performance and Cost
of Hire. There are multiple sourcing methods that recruiters can utilize to find top talent but these traditional
sourcing methods do not always help with managing these additional metric responsibilities. One option to
consider adding to your overall sourcing strategy is a referral program. Referral programs are a great way to
identify top talent in your industry.
Additionally, referral programs have shown the potential to decrease turnover, increase employee
engagement and performance ratings and even reduce your cost of hire. This two hour session will look at
how to implement an employee referral program or overhaul your current one by enabling you to harness
your current resources, actively engage your employees and candidates, and ultimately optimize your
sourcing strategy.
“Very good class...will be able to
use this right away. This was the
first course I have done with AIRS
and will definitely do more in the
future.”
AIRS Course Catalog  31
Hiring Heroes: A Field Guide to Veteran
Recruitment (CMVR)
Thousands of men and women transition out of the armed services every year and
these highly-skilled, dedicated and disciplined candidates are in great demand.
Leading companies are working towards becoming more military friendly in order
to hire transitioning Service Members, Veterans and Wounded Warriors. AIRS has
designed this class to help talent acquisition and HR professionals create a new
veteran recruiting program, or to improve upon an existing one. The course will
not only focus on hiring these remarkable candidates, but it will also demonstrate
how organizations can attract, engage and retain them as well.
GET CERTIFIED!
Why Attend?
This full day course will explore all facets of Veteran hiring including:
• Creating a military and Veteran friendly work environment to attract and engage candidates
• Understanding military culture and how that translates to civilian careers
• Positioning Veteran candidates with hiring decision makers
• Sourcing Veterans on social media sites
• Creative marketing ideas for getting in front of transitioning military candidates
• Writing enticing job descriptions Translating military experience into civilian job requirements
• Closing Veteran candidates and making effective offers that wont be turned down
• Best online practices for sourcing transitioning and Veteran candidates
• Resources for further improving Veteran hiring efforts
• The opportunity to take the AIRS Certified Military Veteran Recruiter (CMVR) exam and make it known
to the industry that you are an expert in military veteran recruitment best practices
AIRS Course Catalog  32
Identifying Top Performers
Performance Based Interviewing for Hiring Managers
Perceptive, focused interviewing skills are where the rubber meets
the road in hiring the best possible people. But few recruiters and
even fewer hiring managers have the time to claw through a stack
of manuals and interviewing programs to find the right handson techniques to hire the best. But now, AIRS Identifying Top
Performers – Performance Based Interviewing for Hiring Managers
provides a concise compilation of “best of the best” interviewing
strategies, based on original research and case studies from the
most successful hiring organizations.
“This course is a
perfect fit for our
hiring managers.”
Why Attend?
Cut to the Chase – Should you be using Behavioral Interviewing, Kinesic or Analytical techniques? Which
works best? Well, they’re all powerful — and they all represent important ideas that should be baseline
knowledge for recruiters and managers alike. But who has time and budget to wade through days (even
weeks) of training to get at the meat of each individual approach? AIRS researchers have invested the time for
you. We’ve collected, evaluated and integrated the most powerful, proven techniques along with the most
exciting new performance-based measures into a concise Web seminar.
Hire the Best – A bad hire wastes the original recruiting cost, as well as your organization’s time and training
investment. It also requires a replacement cost in cash, time and opportunity. It is critical that your recruiters
and managers learn to interview effectively and hire for all the right reasons. AIRS Identifying Top Performers –
Performance Based Interviewing for Hiring Managers provides the most reliable methodology and a complete
toolset for gathering information, assessing the candidate and determining the best hire for each position.
It Doesn’t Have to be Complicated – Thirty years ago, Behavioral Interviewing was introduced as a way
to map competencies to job requirements. Today, recruiters and market-leading employers realize that
competencies do not guarantee performance — and that skills may be less important than attitudes and
aptitudes. This class offers a paradigm shift that eliminates the bulky binders that hiring managers don’t have
time to study as well as the complicated, time-consuming forms that hiring managers and recruiters don’t
have time to fill out. AIRS Identifying Top Performers – Performance Based Interviewing for Hiring Managers
is based on a simple but powerful premise that reflects today’s values and requirements: Competencies are
important, but past performance is the best predictor of future success.
“Great class! I can put this
course into action immediately.
Thank you very much.”
AIRS Course Catalog  33
Identifying Top Performers continued
What You’ll Know After Identifying Top Performers – Performance
Based Interviewing for Hiring Managers
• The most successful principles of Behavior-Based Interviewing
• To go beyond behavior to proven performance models
• The best questions to get at the heart of experience, aptitudes and motivations
• How to get answers that consistently predict behavior and results
• How to integrate job descriptions, candidate profiles and performance metrics
• How to create rapport and guide the interview quickly to your key indicators
• How to recognize and avoid emotional hiring decisions
• To overcome objections and negotiate successfully
• A simple but comprehensive methodology for recognizing and closing the right candidates
• And lots more!
“Gave clear direction on how
to change your thinking as it
pertains to the questioning
during an interview.”
AIRS Course Catalog  34
Mission Critical Elements for Successfully
Writing Job Postings
An impactful description for any job opening is one of the most crucial elements for hiring the best
candidates. Today’s competitive job landscape requires companies and recruiters to create more imaginative,
yet targeted postings; they must to be clear, concise, engaging and relevant. With the continued growth
of social media sites and other less traditional advertising resources available today, recruiters must also be
expert marketers.
AIRS Mission Critical Elements for Successfully Writing Job Postings will shed light on how to bring job ads
out of the Dark Ages and into the present. Learn how to take traditional job descriptions and develop a
final product that will entice qualified candidates to apply for your jobs. This class will demonstrate effective
ways to write more creative and meaningful job descriptions that will attract top talent, and help dissuade
unqualified candidates.
Why Attend?
Writing accurate and engaging job descriptions is critical for attracting the right applicants in today’s
competitive job market. Unfortunately, many job descriptions are standardized, outdated and lack the pizazz
to entice qualified top talent. Job descriptions are a company’s main marketing tool for attracting candidates,
so it’s imperative that they be both accurate and appealing. This course will walk attendees step-by-step
through transforming a “cookie-cutter” job description into something fabulous.
What You’ll Know after Mission Critical Elements for Successfully
Writing Job Postings
• Discover the aspects of a job description that can make or break a candidate pipeline.
• Gain a better understanding of which job description elements are most crucial for both marketing and
hiring success.
• Learn about job families and how to leverage these for both hiring and succession planning.
• Find out about the various types of job ads available in today’s digital world and strategies for making
them more search engine friendly.
• Practice improving current job descriptions.
AIRS Course Catalog  35
Negotiating and Closing Strategies for
Recruiters
Finding the right candidate for a position can be a challenge
at times. So it’s absolutely essential for great recruiters
to ensure that they can seal the deal once the perfect
candidate is found. AIRS Negotiation and Closing Strategies
course is designed to provide recruiters with a strong
foundation and innovative strategies for communicating
with candidates persuasively, overcoming objections and
obtaining an agreement on the terms that best fit an
organization.
“AIRS showed me
how to negotiate
with candidates step
by step and how to
deliver information to
them throughout the
process.”
AIRS has taught thousands of recruiters best in class
sourcing and recruiting skills since 1997 and being able to
close candidates and negotiate with them is no exception.
Negotiating and Closing Strategies for Recruiters is a
unique course designed to teach recruiters how to close a
candidate from the very beginning of the recruiting process to the final offer stage and beyond. Knowing how
to effectively close and negotiate with candidates throughout the entire recruiting process leaves less room
for rejected offers.
Why Attend?
During the course you will:
• Learn what it means to continually close a candidate throughout the recruiting process.
• Explore ways to feed information to candidates to be set for final negotiation success.
• Learn how to inoculate candidates against counteroffers.
• Understand how to effectively negotiate and close candidates so that it’s a win-win scenario for all
parties involved.
“AIRS Negotiating and
Closing Strategies for
Recruiters has an easy to
follow process that has
significantly improved my
ability to close candidates
with ease.”
AIRS Course Catalog  36
Performance-Based Interviewing
The interview is everything. Many of us make it an
emotional decision, rather than an objective one. This
course teaches you that competencies are important, but
past performance is the best predictor of a candidate’s
future success. We cover the best of all interviewing
practices and detail the clearest path to more productive
hiring.
Why Attend?
“I will be able to take
what I learned and
immediately start
using it in my interview
process.”
Cut to the Chase – Should you be using behavioral
interviewing, kinesic or analytical techniques? Which
works best? Well, they’re all powerful — and they all represent important ideas that should be baseline
knowledge for recruiters and managers alike. But who has the time and budget to wade through days (even
weeks) of training to get at the meat of each individual approach? AIRS researchers have invested the time for
you. We’ve collected, evaluated and integrated the most powerful, proven techniques along with the most
exciting new performance-based measures into a concise four hour Web seminar.
Hire the Best – A bad hire wastes the original recruiting cost, as well as your organization’s time and training
investment. It also requires a replacement cost in cash, time and opportunity. It is critical that your recruiters
and managers learn to interview effectively and hire for all the right reasons. AIRS Performance-Based
Interviewing provides the most reliable methodology and a complete toolset for gathering information,
assessing the candidate and determining the best hire for each position.
“Performance-Based
Interviewing is the most
structured and focused
tool I have seen for job
interviewing so far. It will
make a huge difference
in my ability to evaluate
candidates on sound
judgment.”
It Doesn’t Have to be Complicated – Thirty years
ago, behavioral interviewing was introduced as a
way to map competencies to job requirements.
Today, recruiters and market-leading employers
realize that competencies do not guarantee
performance — and that skills may be less
important than attitudes and aptitudes. This class
offers a paradigm shift that eliminates the bulky
binders that hiring managers don’t have time to
study as well as the complicated, time-consuming
forms that hiring managers and recruiters
don’t have time to fill out. AIRS PerformanceBased Interviewing is based on a simple but
powerful premise that reflects today’s values and
requirements: Competencies are important, but
past performance is the best predictor of future
success.
AIRS Course Catalog  37
Performance-Based Interviewing continued
Learn from the Best – AIRS trainers are seasoned professionals with first-hand experience recruiting through
a time of revolutionary change in the industry. All are Certified Internet Recruiters, and have cutting-edge
e-recruiting skills and technical knowledge, as well as expert sourcing, contact, assessment and hiring skills
What You’ll Know After Performance-Based Interviewing
• How to direct an interview that is about the skills and abilities to do the job (performance) rather than
to get the job (qualifications)
• Guidelines for writing high-performance profile descriptions based on your business objectives
• Interview questions that demonstrate excellence, detail the actual activities performed in the job and
set expectations
• Techniques to assess behavioral, cultural and emotional intelligence competencies, as well as technical
competencies
• Measurable success criteria for objective hiring decisions that reduce compliance complaints
• Job performance appraisals and performance management systems that encourage consistency
“I found the tools to implement
this interviewing process to be
very useful. The information
provided was excellent and I am
excited to start introducing this
right away.”
AIRS Course Catalog  38
Technically Speaking - Understanding and
Recruiting Technical Talent
Why Attend?
Recruiters who have a solid understanding of what they’re recruiting for tend to be the most successful in
working smarter rather than harder but high-tech requisitions can end up being a true thorn in the side. IT and
Software Engineering requisitions are undoubtedly the most challenging for non-technical recruiters because
they do not understand the overall landscape of the high-tech industry let alone the up close technical details.
Join AIRS to take a deep dive into the world of technical recruiting to gain more knowledge and a better
understanding of all things high-tech. Discover the most cutting-edge tools available today to attract the
most talented software engineers and IT professionals today. Then, take a look at the overall big picture of the
high-tech industry landscape to learn to identify industry competitors fast. Learn how to identify transferable
skills that the hiring manager will never talk about either in an intake call or in the way they write their job
description.
“The syntax and handouts were
helpful. Shedding light on the
evolving role and what it is
going to take to thrive in the
present and future.”
AIRS Course Catalog  39