We`re more than just ice. We`re more than just ice.

We’re more than just ice.
We’re more than just ice.
2700 Brighton Henrietta Town Line Rd
|
Rochester, NY 14623
585.424.4625
billgraysiceplex.com
We offer a diverse portfolio of programs and events that not only drive substantial foot traffic but also grow participation
in the core sports we offer. Everything we offer is centered around promoting healthy lifestyle choices and affordable
family entertainment.
Ice sports are among the fastest growing participatory sports in the U.S.A. At Bill Gray’s Regional
lceplex there are a variety of entry level programs for ice hockey, in line hockey, broomball and figure
skating. Our ice sports introductory programs are designed to be low cost and at convenient times
for our new participants The ice sports programming team are continually focused on implementing
community based grass roots marketing programs with schools, parks and recreation departments,
child care organizations and other health and recreation facilities that promote trial, raise awareness
as well as ice sports education such as:
LEARN TO SKATE I OPEN HOUSES I TRY HOCKEY FOR FREE I FIELD TRIPS
GROUP EVENTS I AFTER SCHOOL PROGRAMS I LEARN TO SKATE I TOTS
HOCKEY 101/201 I ICE HOCKEY I FIRST STRIDES I DRIVE IN THEATRE I ROLLER SKATING
5K RACES I FUNDRAISING EVENTS I OUTDOOR FESTIVALS
Bill Grays Regional Iceplex is one of the premier sports facilities in Monroe
County. The facility is ideal for large scale tournaments, overnight hockey
player development camps and out of town visiting hockey teams.
According to a recent economic impact study completed by Camoin
Associates, the facility generates 86,000 out of town visitors, staying
in 35,200 hotel rooms that creates $18.5 million direct out of town
spending to the Rochester area each year.
Bill Gray’s Regional lceplex is a family entertainment venue, providing affordable programs/activities
that promote physical activity/healthy lifestyles and are just plain FUN!
You don’t have to be a hockey player or figure skater to PLAY and Bill Gray’s Regional lceplex,
there is something for everyone.
The Iceplex does not require any taxpayer participation to operate yet it
provides so much for our community. This venue is an enhancement to
our citizen’s quality of life, providing affordable family entertainment that
promotes healthy lifestyles serving over 1.5 million visitors annually.
BIRTHDAY PARTIES I FIELD TRIPS I OPEN HOUSES I PUBLIC SKATE I GROUP EVENTS
CORPORATE EVENTS I HOLIDAY THEME SKATES I FAMILY DAY SKATES
One of the Finger Lakes Region’s greatest economic and community assets, it attracts over 1.5 million in foot traffic
annually, which according to Visit Rochester, makes it the single largest venue in the region by attendance. The facility
is also an enhancement to the quality of life for area residents promoting healthy lifestyles and affordable family
entertainment. The facility is ideal for large-scale hockey tournaments, overnight hockey player development camps and
out of town hockey teams games that compete against the teams that call Bill Grays Regional Iceplex home including but
not limited to Rochester Youth Hockey, The Rochester Junior Americans and NCAA Division 3 Nazareth College and many
more. Bill G.rays Regional Iceplex attracts thousands of out of town visitors to the Rochester area each year because of
it’s unique combination of facility and community attributes including but not limited to:
Bill Gray’s Regional lceplex offers leagues, local teams and travel teams for all of our ice sports
offerings at all ages and levels. In addition, a wide range of recreational sports leagues (on and off
ice) are offered for children and adults with a desire to be active and have fun.
ICE HOCKEY I IN-LINE HOCKEY I BROOMHALL TEAMS & LEAGUES I FIGURE SKATING
ADULT LEAGUE I TIER1 YOUTH HOCKEY I TIER 2 YOUTH HOCKEY I JUNIOR HOCKEY
HIGH SCHOOL HOCKEY I COLLEGE HOCKEY I SPRING HOCKEY TRAVEL TEAMS I
SPRING LEAGUE I BROOMHALL LEAGUES
FAST FACTS
• 170,000 square foot multi-use facility
•4
NHL-sized ice surfaces - Solid State Arena seats 3,000+
people and has dry floor event capabilities for non-ice events
• Local, National and International events & visitors
•C
entral location in Rochester, located on Monroe
Community College campus
•C
entrally located in the Northeast United States,
six hours drive from numerous high population cities
in the US and Canada. An ideal location for large events
targeted towards attendees in both the US and Canada
•H
igh visibility location, alongside interstate 390,
just minutes from the New York State Thruway
2 | MARKETING & PARTNERSHIP OPPORTUNITIES
FACILITY AMENITIES
•F
ull service Bill Gray’s restaurant and Tap Room with
views of two of the four rinks.
• Coffee Etc. gourmet coffee and snack shop.
•V
isitor Center sponsored by Visit Rochester and
the Monroe County Sports Commission.
Bill Gray’s Regional Iceplex offers ongoing camps, clinics and private lessons for all of our ice sports
offerings at all ages and levels. From beginner to pro, our vast offering of training and development
is second to none and widely popular.
•M
ultiple meeting room spaces, capable of
accomodating groups up to 50 people.
• Fiber optic public WiFi
ICE HOCKEY I IN-LINE HOCKEY I SKATE & SHOOT I OPEN HOCKEY
• Live streaming camera system on all four rinks
FIGURE SKATING DEVELOPMENT CAMPS I HOCKEY CLINICS I PRIVATE LESSONS
• Welcoming
seating areas overlooking all four ice rinks
from our heated lobby.
BILLGRAYSICEPLEX.COM
PERFORMANCE TRAINING
BILLGRAYSICEPLEX.COM
MARKETING & PARTNERSHIP OPPORTUNITIES |
4
CONCERTS
CONCERTS
PRIVATE PARTIES
98PXY FUNDANGO
ROCHESTER TOY SHOW
CONCERTS
PRIVATE DRIVE IN EVENTS
SUMMERFEST
FLOUR CITY DRIVE IN
JIMMY BUFFETT LIVE DRIVE IN
SLED HOCKEY EVENTS
YUK PUCK EVENTS
CAR SHOW
CORPORATE TRAINING EVENTS
FIELD TRIPS
NCAA COLLEGIATE HOCKEY
FOOD TRUCK STOP
98PXY FUNDANGO
AMERKS STREET HOCKEYFEST
ROLLER DERBY
ADULT HOCKEY TOURNAMENTS
AMERKS STREET HOCKEYFEST
AMERKS PRESEASON GAME
ADULT BALL HOCKEY
TRY HOCKEY FOR FREE DAY
4 | MARKETING & PARTNERSHIP OPPORTUNITIES
YOUTH HOCKEY TOURNAMENTS
FLOOR BALL TOURNAMENTS
THEMED EVENTS
BILLGRAYSICEPLEX.COM
GIRLS TRY HOCKEY FOR FREE
BILLGRAYSICEPLEX.COM
POOL & HOT TUB SALE
SUMMER CAMPS
GV KENNEL CLUB DOG SHOW
ARENA FOOTBALL
CAR SHOW
MARKETING & PARTNERSHIP OPPORTUNITIES |
5
PACKAGES
RINK NAMING RIGHTS
5 YEAR MINIMUM
$20,000 ANNUAL
• Logo Location On Rink Entry Sign
WINE AT CENTER ICE
NHL DRAFT PARTY
NYE CELEBRATION
ICE RESURFACE MACHINE
NAMING RIGHTS
5 YEAR MINIMUM
$10,000 ANNUAL
]
2 AVAILABLE
• 1 In Ice Ad
•W
rapping of lce Resurface Machine in Sponsors Messaging
• 1 Rink Entrance Window Sign
• Rink Glass Ads In one rink
• 1 Score Clock Sign on Rink
•1
Wall Banner for Branded Sponsor Usage
•N
ame Present Wherever Rink is Mentioned
i.e. Online Schedule, Website Event Details Page etc.
•1
Locker room Hallway Sign for Branded Sponsor Usage
• 2 Exterior Building Signs
•1
0% discount for Learn to Skate for all Sponsor Employees
• 1 Wall Banner w/ Rink Name & Sponsor Logo
• Locker room Hallway Sign for Branded Sponsor Usage
•1
5% off Birthday Parties for all Sponsor Employees
• 50% discount for all sponsor employees for Public Skating
•5
0% discount for all sponsor employees for Public Skating
•2
free hours of ice with free rental
• 10% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for all Sponsor Employees
NHL DRAFT PARTY
PETPALOOZA PET EXPO
•2
free hours of ice with free rental skates (as available)
for Corporate Employee Event (annual use)
HOCKEY EXPO
SKATE RENTAL NAMING RIGHTS
5 YEAR MINIMUM
$7,500 ANNUAL
• Name Presence on Skate Rental Overhead Sign
•N
ame Present Wherever Skate Rental is Mentioned
i.e. Website Information, Brochure etc.
OFFICIATING CAMPS
DOG RESCUE AWARENESS
MMA EVENTS
REGISTRATION AREA
NAMING RIGHTS
5 YEAR MINIMUM
$10,000 ANNUAL
•N
ame Presence in Registration Area
• Name
Present Wherever Registration is Mentioned
i.e.Website Information etc.
•1
Locker room Hallway Sign for Branded Sponsor Usage
•5
0% discount for all sponsor employees for Public Skating
•1
0% discount for Learn to Skate for all Sponsor Employees
• Locker room Hallway Sign for Branded Sponsor Usage
•1
5% off Birthday Parties for all Sponsor Employees
• 50% discount for all sponsor employees for Public Skating
•2
free hours of ice with free rental skates (as available)
for Corpo­rate Employee Event (annual use)
• 10% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for all Sponsor Employees
•2
free hours of ice with free rental skates (as available)
for Corporate Employee Event (annual use)
MEETING ROOM
NAMING RIGHTS
RV SHOW
5 YEAR MINIMUM
$7,500 ANNUAL
SPORTOPIA
• Name Presence on Meeting Room Sign
•N
ame Present Wherever Meeting Room is Mentioned
i.e. Website Information, Brochure etc.
BROOMBALL
6 | MARKETING & PARTNERSHIP OPPORTUNITIES
SKATE WITH SANTA
BILLGRAYSICEPLEX.COM
5 YEAR MINIMUM
$15,000 ANNUAL
•T
wo Seating Areas around Fireplace (Sponsor Funds
Furnish­ings)
• Name
Present Wherever Upper Mezzanine is Mentioned
i.e. Website Information, Brochure etc.
•L
ower Lobby Sign for Branded Sponsor Usage
•5
0% discount for all sponsor employees for Public Skating
• Lower Lobby/Locker room Sign for Branded Sponsor Usage
•1
0% discount for Learn to Skate for all Sponsor Employees
• 50% discount for all sponsor employees for Public Skating
•1
5% off Birthday Parties for all Sponsor Employees
• 10% discount for Learn to Skate for all Sponsor Employees
•2
free hours of ice with free rental skates (as available) for
Cor­porate Employee Event (annual use)
• 15% off Birthday Parties for all Sponsor Employees
WINTERFEST
UPPER LOBBY
NAMING RIGHTS
•2
free hours of ice with free rental skates (as available)
for Corpo­rate Employee Event (annual use)
BILLGRAYSICEPLEX.COM
Production costs not included. Sponsor is responsible for all production
costs. Please refer to the production cost brochure from our
proprietary production resource.
MARKETING & PARTNERSHIP OPPORTUNITIES |
7
PACKAGES
RESTAURANT GUIDE PACKAGES
BIRTHDAY PARTY AREA
NAMING RIGHTS
3 YEAR MINIMUM
$2,500 ANNUAL
EVENTS NAMING RIGHTS
TIER 1 MARKETING PACKAGE
TIER 3 MARKETING PACKAGE
Ask about our growing line up of events! We will put a custom
branding package together for you to best achieve your goals.
3 YEAR MINIMUM
$2,500 ANNUAL
3 YEAR MINIMUM
$1,000 ANNUAL
Our events range from ...
• 1 Name Presence On Birthday Party Deck
CONCERTS
FIGURE SKATING SHOWS
• 1 Wall Sign
PUBLIC SKATE THEME
CARNIVALS
• Locker room Hallway Sign for Branded Sponsor Usage
CHARITABLE EVENTS
HOLIDAY THEME EVENTS
EXPO’S
AND MORE ...
• 50% discount for all sponsor employees for Public Skating
• 10% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for au Sponsor Employees
• 2 free hours ice skating for Corporate Employee Event
TOURNAMENTS
Production costs not included. Sponsor is responsible for all production
costs. Please refer to the production cost brochure from our
proprietary production resource.
•1
Backlit Ad Sign
•F
ull page on the front of the Bill Gray’s Regional lceplex
attendee coupon book Sponsor coupon(s) ads to include
a proprietary dis­count exclusive to all BGRI tournament
attendees.
•Q
uarter page in the end of the Bill Gray’s Regional lceplex
attendee coupon book Sponsor coupon(s) ads to include
a proprietary dis­count exclusive to all BGRI tournament
attendees.
• 50% discount for all sponsor employees for Public Skating
•5
0% discount for all sponsor employees for Public Skating
• 10% discount for Learn to Skate for all Sponsor Employees
•1
0% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for all Sponsor Employees
•1
5% off Birthday Parties for all Sponsor Employees
TIER 2 MARKETING PACKAGE
PROGRAM/LEAGUE/TEAM
NAMING RIGHTS
LEARN TO SKATE
$2,500 ANNUAL/3 YEAR DEAL
LEARN TO PLAY HOCKEY
$2,500 ANNUAL/3 YEAR DEAL
HOCKEY101
$2,500 ANNUAL/3 YEAR DEAL
ADULT LEAGUE
$5,000 ANNUAL/3 YEAR DEAL
SPRING LEAGUE
$2,500 ANNUAL/3 YEAR DEAL
• 2 Backlit Ad Signs
3 YEAR MINIMUM
$1,500 ANNUAL
SPRING TRAVEL TEAMS
$2,500 ANNUAL/3 YEAR DEAL
NEVER EVER LEAGUE
$2,500 ANNUAL/3 YEAR DEAL
BROOMBALL LEAGUE
$2,500 ANNUAL/3 YEAR DEAL
SPORTOPIA DAY CAMP
$7,500 ANNUAL/3 YEAR DEAL
FIRST STRIDES
$5,000 ANNUAL-3 YEAR DEAL
• 1 Backlit Ad Sign
•H
alf page in the middle of the Bill Gray’s Regional lceplex
attend­ee coupon book Sponsor coupon(s) ads to include
a proprietary discount exclusive to all BGRI tournament
attendees.
• 50% discount for all sponsor employees for Public Skating
• Logo on Apparel where applicable
• Locker room Ha.Uv,ay Sign for Branded Sponsor Usage
• 50% discount for all sponsor employees for Public Skating
• 10% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for aU Sponsor Employees
6 MONTH MINIMUM
$10,000 ANNUAL
• Interactive Kiosk Ad - 3 unique ads over each 6 month period
• Digital Monitor Ad - 3 unique ads over each 6 month period
• 15% off Birthday Parties for all Sponsor Employees
Production costs not included. Sponsor is responsible for all production
costs. Please refer to the production cost brochure from our
proprietary production resource.
GOLD BRANDING PACKAGE
BRONZE BRANDING PACKAGE
1 YEAR MINIMUM
$5,500 ANNUAL
1 YEAR MINIMUM
$3,000 ANNUAL
• 10% discount for Learn to Skate for all Sponsor Employees
•N
ame Present Wherever Program/League/Team is
Mentioned i.e. Website Description, Website Event Details
Page etc.
DIGITAL MARKETING PLUS
PACKAGE
• 2 Rink Banners (rink 2, 3 or 4)
•1
Backlit Ad Sign
• 1 Score Clock Ad in Solid State Arena)
•1
Railing Banner (rink 1)
• 1 Stair Ad
•1
Skate Rental Lobby Wall Ad
• 50% discount for all sponsor employees for Public Skating
•5
0% discount for all sponsor employees for Public Skating
• 10% discount for Learn to Skate for all Sponsor Employees
•1
0% discount for Learn to Skate for all Sponsor Employees
• 15% off Birthday Parties for all Sponsor Employees
•1
5% off Birthday Parties for all Sponsor Employees
•2
free hours of ice with free rental skates (as available) for
Corporate Employee Event (annual use)
DIGITAL MARKETING PACKAGE
SILVER BRANDING PACKAGE
1 YEAR MINIMUM
$4,500 ANNUAL
6 MONTH MINIMUM
$1,000 PER PACKAGE PERIOD
• Interactive Kiosk Ad - 3 unique ads over each 6 month period
• Digital Monitor Ad - 3 unique ads over each 6 month period
• 1 Rink Banner (rink 2, 3 or 4)
• 1 Railing Banner (rink 1)
• 1 Set of Rink Windows (rink 3 or 4)
• 50% discount for all sponsor employees for Public Skating
• 10% discount for Learn to Skate for all Sponsor Employees
NOT FOR PROFIT INITIATIVES/GRANT PROGRAMS
We have a 501(c)(3) with many opportunities that will embrace
health and wellness, healthy lifestyles, physical activity, ice sports
education and special causes. Let us customize a program for you
that is aligned with your corporate foundation mission.
• 15% off Birthday Parties for all Sponsor Employees
*signage production costs responsibility of partner
8 | MARKETING & PARTNERSHIP OPPORTUNITIES
BILLGRAYSICEPLEX.COM
BILLGRAYSICEPLEX.COM
MARKETING & PARTNERSHIP OPPORTUNITIES |
9
All options can be added to a customized partnership package. Check out our list of recommended packages, specifically
created to maximize customer reach and impressions.
Bill Gray’s Regional Iceplex ... One of the premier, regional
multi-use participatory sports facilities in North America.
The influence of the participatory sports consumer will
make a powerful impression on your brand.
RINK ADVERTISING
• 1.5 MILLION VISITORS ANNUALLY
• CENTRALLY LOCATED AT MCC, IN VIEW OF OVER
28 MILLION VEHICLES THAT PASS BY ANNUALLY
ON INTERSTATE 390 (77,000 PER DAY)
• CAPTIVE AUDIENCE
LOBBY ADVERTISING
• In-Ice Banners $custom
• Backlit Ad $1,000
• Rink Wall Banners $1,500
• Wall Ad $2,000
•R
ailing Banners $1,000-3,000 Player Bench & Glass
$1,500/bench Player Entrance & Exit $1,000/each Score
Clock Ad $2,000
• Pillars $custom
• Window Ads $2,000 - 1,000
• Floor Decals $custom
• Over Rink Window $2,500
• Stair Ads $1,500
• Rink Glass $1,000/set of six
2.5 hour average per visit
• Stair Ads $1,000
Multiple visits per week
Out-of-town customers average 4 nights in area
DIGITAL ADVERTISING
• THE RIGHT DEMOGRAPHICS
• Digital Monitor Ad $2,000
Family oriented facility, ages 25-49
•D
igital Concierge Kiosk $1,500 Drive-In Movie Ad
$250/per weekend
Affordable family entertainment
Median household income of $75,000
EVENT ADVERTISING
•W
e offer advertising options at any of our many special
events for the duration of the event. Ask your sales rep for
additional information.
Production costs not included. Sponsor is responsible for all production
costs. Please refer to the production cost brochure from our
proprietary production resource.
• NO DEPENDENCE ON FAN BASE VARIATIONS –
OUR CUSTOMERS ARE PARTICIPANTS
• WE PROVIDE PROGRAMS FOR TODAY’S CONSUMER
SEEKING HEALTHY LIFESTYLES YEAR ROUND
• OUR PROGRAMS PROVIDE RECREATION FOR
THE ENTIRE FAMILY
• OUR EVENTS & TOURNAMENTS ATTRACT
CUSTOMERS LOCALLY, REGIONALLY AND
THROUGHOUT NORTH AMERICA
• OUR EVENTS BRING MILLIONS OF DOLLARS
OF ECONOMIC IMPACT TO MONROE COUNTY
EACH YEAR
*Source - Monroe County Sports Commission Economic
Impact Analysis Report
Production costs not included. Sponsor is responsible for all production
costs. Please refer to the production cost brochure from our
proprietary production resource.
10 | MARKETING & PARTNERSHIP OPPORTUNITIES
BILLGRAYSICEPLEX.COM
BILLGRAYSICEPLEX.COM
MARKETING & PARTNERSHIP OPPORTUNITIES |
11