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Logo Usage Guide - Sacred Heart University
Logo Usage Guide OCTOBER 2012 Sacred Heart Shield and Crest Logos Using the Sacred Heart Logo Logo Variations There are several variations of the logomark and logotype: horizontal, vertical, horizontal with Subcategory names or taglines should appear in this font, capitalized, with the gray horizontal Dimensions and Spacing of the Sacred Heart Crest BLUE // INDICATES “CLEAR ZONE” - MUST BE KEPT FREE OF ALL EXTERNAL ELEMENTS HASH // INDICATES “SAFE ZONE” - EXTERNAL ELEMENTS MAY EXIST IN THE SPACE MAGENTA // INDICATES TYPE AND ELEMENT ALIGNMENT BOUNDARIES Y Y Y Y Y X Y X Y Y Y Z SACRED HEART X Y Y Z Z Y Y Z JOHN F. WELCH SCHOOL OF BUSINESS UNIVERSITY Y Z UNIVERSITY X Y Z Z Y SACRED HEART JOHN F. WELCH COLLEGE OF BUSINESS Y Z Z Y JOHN WELCH COLLEGE OF BUSINESS OFFICE OFF.THE PRESIDENT Y Y Y Y Y Y Y Y X Y Y X X Y Z SACRED HEART UNIVERSITY Y 2 Y Y Z Z Y Y Z Z Y Y X Y Z Y Y Y Sacred Heart Shield and Crest Logos Minimum Sizes The logo typography should never exceed JOHN F. WELCH COLLEGE OF BUSINESS 1.25” JOHN F. WELCH COLLEGE OF BUSINESS 1.25” 3 Web browser favicon 16x16 pixels Sacred Heart Shield and Crest Logos Logo Colors and Variations Pantone 187 C Pantone 877 C Pantone Black C CMYK 0-100-79-20 CMYK 0-0-0-40 CMYK 0-13-49-9840 RGB 172-26-47 RGB 167-169-172 RGB 0-0-0 HEX# ac1a2f HEX# a7a9ac HEX# 000000 JOHN F. WELCH COLLEGE OF BUSINESS JOHN F. WELCH COLLEGE OF BUSINESS 4 JOHN F. WELCH COLLEGE OF BUSINESS Sacred Heart Shield and Crest Logos Logos and Photos sake of readability, the solid white or black logo should be used, depending on the image in the JOHN F. WELCH COLLEGE OF BUSINESS JOHN F. WELCH COLLEGE OF BUSINESS JOHN F. WELCH COLLEGE OF BUSINESS JOHN F. WELCH COLLEGE OF BUSINESS When do I use the Crest and when do I use the Shield? Daily Use Admissions materials Media and Marketing Transient signage, posters, clothing 5 Permanent signage, such as buildings Sacred Heart Shield and Crest Logos Logo Fonts JOHN F. WELCH COLLEGE OF BUSINESS JOHN F. WELCH COLLEGE OF BUSINESS CENTERED LEFT ALIGNED (for vertical logo) (for horizontal logo) Adobe Garamond Pro 6 ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 THIS GUIDE IS A PRODUCT OF
