45% - Ediciones Condé Nast

M ed i a
i nformat i on
2 016
Brand
with history
1759
GENTLEMAN´S
MAGAZINE
1931
APPAREL
ARTS
QUARTERLY
MAGAZINE ABOUT
TRENDS FOR
WHOLESALERS AND
RETAILERS
1933
ESQUIRE
1957
AA/GQ
1979
GQ
QUARTERLY
SUPPLEMENT TO
APPAREL ARTS
GQ LOGO
APPEARS FOR THE
FIRST TIME
CONDÉ NAST
BUYS GQ FROM
ESQUIRE INC.
2016
GQ
CURRENTLY 19 LOCAL EDITIONS
AROUND THE WORLD
FASHION IN
GQ’S DNA
1.
2.
3.
4.
Fashion has been the foundation
of GQ from its very launch.
GQ is a style guide for a modern man.
GQ also sets the criteria for a unique
lifestyle.
The most elegant, intelligent and
interesting approach to fashion.
5.
The highest editorial and visual standards.
6.
GQ is a stylish brand.
gq in spain
GQ is a global brand which knows how to connect with the reader in the most intelligent
and distinct way on the market, across all the platforms and through highest quality content.
THE MAGAZINE
• Launched in Spain 22 years ago, GQ remains
the benchmark in fashion for the Spanish man.
• The most remarkable and innovative publication
in its category.
• Covers featuring the most iconic men of the
moment on the Spanish and international stage.
• A mixture of content in which fashion plays
the leading role but does not leave out the
news, beauty, cinema, music, leisure, technology,
gastronomy, automotive sector and all the subjects
that a contemporary man finds interesting.
voluntary
access
• The only magazine in the category
without a combined record by OJD.
• The highest % of paid distribution
in the whole category.
13.229
Regular paid distribution
7.927
4.933
Esquire
16.226
Gentleman
Total distribution free +
special payment
13.586
Gentleman
Esquire
OJD: January - december 2015
5.791
HIGHEST QUALITY
DIGITAL EXPERENCE
The website gq.com is a meeting point for men who share passion
for life and who highly appreciate the content and the approach.
Percentage of traffic that accesses sections
16%
other
45%
fashion
13%
news
1.775.616
Unique Users
26%
home
Source: Google Analytics
65% of the website traffic comes from mobile devices.
6.220.557
Page Views
NEW DIGITAL
EXPERIENCE
This year the GQ website has been
completely redesigned in order to offer:
• New design and visual resources.
• Responsive navigation.
• New editorial approach.
• New topics in detail.
• Experts in journalism.
• More fashion than ever.
• New advertising formats.
• Leading video.
THE MOST INFLUENTIAL READER
• The GQ man offers a unique sociodemographic profile for premium and luxury brands.
• A man whose outlook on life and lifestyle distinguish him from the rest of the readers of the category.
• His educational background, experience and world view make him a leader in his social, work and
family circle. He is an influencer and a trendsetter.
37 average age
64% management
70% without children
positions
73% with
higher education
Source: Reader survey/GQ (2015) Users
50% married/
in a relationship
CITY DWELLER,
COSMOPOLITAN
AND
OPEN-MINDED
• The GQ man can be defined as creative,
cosmopolitan, refined, and loyal to the brands that
guarantee quality and results.
• Cares about his image. Fashion, accessories and
men’s cosmetics are an integral part of his daily
routine.
• Accesses more content and through more channels
as well as buys more than the readers of other
magazines.
• His lifestyle encompasses a great number of indoor
and outdoor activities. He invests in technology,
automotive sector, gastronomy and leisure.
Source: Reader survey/GQ (2015) Users
GQ MAN AND
FASHION
• % of GQ readers who are passionate about fashion
reaches 50%, the highest in the category.
• He is an expert and a well-informed fashion lover
who consults various sources of information in order
to find inspiration and adapt the suggestions to his
own style. However, he doesn’t need his friends’
advice or recommendations from a salesperson to
make his choices.
• Enjoys fashion naturally and can be defined as a
sophisticated, elegant and refined man, related to
the world of premium goods.
• The role of GQ in the decision making and buying
process is crucial because through the magazine,
the website and social networks, it inspires and
accompanies the man throughout this journey,
which becomes a fulfilling experience.
Source: The GQ Man and Fashion (TCA and Condé Nast 2016)
SOURCES OF FASHION
INSPIRATION AND INFORMATION
I visit physical stores to
48%
see what’s fashionable
Men’s fashion magazines
and websites 45%
Websites of brands
and stores
38%
People from my circle
23%
Specialised blogs
22%
Celebrities,
famous people
21%
None 5%
Source: The GQ Man and Fashion (TCA and Condé Nast 2016)
GQ IS A PURCHASE
COMPANION
Inspiration
45%
Magazine
28%
Website
27%
sharing
Social
Networks
20%
Social
Networks
comparison
48%
Magazine
Source: The GQ Man and Fashion (TCA and Condé Nast 2016)
52%
Website
EDITORIAL
BRAND VALUED
FOR ITS CONTENT
Interesting
good
luxury
Trends
style
Modern
Class
Source: The GQ Man and Fashion (TCA and Condé Nast 2016)
SPECIALS
CALENDAR 2016
FASHION SPECIAL
GQ STYLE
FASHION SHOWS
PREVIEW
FITNESS AND
TECHNOLOGY
THE MOST ELEGANT
Sale
DATE
Closing
date
Sale
DATE
Closing
date
ON-SALE AND CLOSING
CALENDAR 2016
January
February
DECEMBER
3
JANUARY
22
22
JANUARY
FEBRUARY
July
August
6
JUNE
-
23
-
DECEMBER
JUNE
5
March
April
May
June
FEBRUARY
4
MARCH
3
APRIL
6
5
23
22
22
24
September
October
November
December
AUGUST
3
SEPTEMBER
5
OCTOBER
3
NOVEMBER
23
SEPTEMBER
23
OCTOBER
21
NOVEMBER
AUGUST
MARCH
Indicative dates, consult the advertising team.
APRIL
MAY
MAY
4
24
ContactS
MADRID
ADVERTISING MANAGERS
José Manuel Manrique
[email protected]
Olatz Arteche
[email protected]
COORDINATION
Marita Cortés
[email protected]
comercial DIRECTOR
Esther González
[email protected]
NORTH
DELEGATE
Ana López Cámara
[email protected]
BARCELONA
GROUP MANAGER
Alejandra Guimerá
[email protected]
COORDINATION
Mª Carmen Herrero
[email protected]
Pº de Gracia 8-10 . 08007 Barcelona
Tel.: 93 412 13 66 - Fax: 93 412 66 98
Pº Castellana 9-11 · 28046 Madrid
Telf.: 91 700 41 70 · Fax: 91 319 93 25
Barrio Gerra, 1. Los Llanos
(San Vicente de la Barquera)
39547 Cantabria Tel.: 619 603 776
ITALY
USA
FRANCE
DELEGATE
DELEGATE
DELEGATE
Elena Marseglia
[email protected]
Alessandro Cremona
[email protected]
Ana Marqués-Meyer
[email protected]
Brand 66
125 Park Ave.
Piso 25, Suite 2511
Nueva York, NY 10017
Telf: 212-380-8236
4, Place du Palais Bourbon.
75007 París.
Tel.: 00 33 144 117 890
Fax: 00 33 145 560 446
Chiara Locatelli
[email protected]
Piazza Castello, 27
20121 Milano
Telf: 00 39 0285614217
for more information about Condé Nast
www.cnworld.es
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