CMT`s 2015 Annual Report

Transcription

Community Media Trust
2015
ANNUAL REPORT
CMT ANNUAL REPORT 2015
Contents
2 Community Media Trust: Main Purpose of Business
3 CMT’s Board
4 CMT’s Co-Directors
5 Message from the Directors
7 Siyayinqoba! - The Health Brand
12 Outreach
15 Brand Development and Campaign Activation
17 TV Drama
19 GroundUp - The News Brand
20 Off the Ground Media for Sustainability
21 Financial Report
22 Partners and Funders
CMT Head Office:
Suite 08 South Block | Tannery Park | 23A Belmont Road | Rondebosch | 7700 | CAPE TOWN
Tel: +27 (0) 21 788 9163 | Fax: +27 (0) 21 788 3973 | [email protected] | www.cmt.org.za
1
Community Media Trust:
Main Purpose of Business
Community Media Trust
is a not-for-profit
company that
specialises in
communication in the
fields of health and
human rights.
Our media
production ranges from television
to radio, documentaries to print,
and includes outdoor, web-based
and social media, and IEC material
development.
CMT aims to always inform and
inspire. We believe in promoting
transparency, accountability and
democracy in all areas affecting
the quality of life of communities
in South Africa.
We are a Level 1, 100% BEE
compliant company and pride
ourselves in training and skills
development of young black
Journalists and Community
Health Workers.
In addition, CMT enjoys Section
18A Public Benefit Organisation
status which allows contributions
to the organisation to be tax
deductible.
034-718-NPO
PBO — 930019259
VAT— 4440193623
BEE LEVEL 1
2
CMT’s Board
CMT’s Board of Directors is comprised of respected, seasoned advisers with a wealth of experience.
They represent key areas of expertise such as health, finance and media production.
CMT is governed by its Board of Directors comprising of:
LUCILLA BLANKENBERG
Lucilla is the Executive Director
of Community Media Trust and
has served on the board since
2012. She is responsible for good
governance, strategic planning,
fundraising, day to day management and building of partnerships.
With media production as her field
of expertise, Lucilla is the director
and producer of most of the media
created and produced at CMT.
affiliate member of the Institute of
Infectious Diseases and Molecular
Medicine at the University of Cape
Town.
JILL POINTER
NOMBULELO
MADALA-WITBOOI
DEENA BOSCH
Deena was appointed Project
Manager at Black Sash in August
2014. Previously she worked as a
senior staff member at the
Treatment
Action
Campaign
(TAC). Deena has also served as a
Director of Ditikeni Investment
Company Limited since February,
2013. She on the Board of HWB
Communications and serves as a
Member of the Board of Social
Change Assistance.
DAVID COETZEE
David is an Associate Professor at
the School of Public Health and
Family Medicine of University of
Cape Town and is a Senior
Department of the Government
of the Western Cape. He is an
Nombulelo is a medical doctor
and HIV Clinician. She is presently
a registrar in Psychiatry training to
become a Psychiatrist. She is
based at the East London Mental
Health Unit of Cecilia Makiwane
Hospital in Mdantsane in the
Eastern Cape.
Jill is an accounting and taxation
specialist and a financial management consultant to NGOs and
community organisations. Jill is an
Associate of the Institute of
Chartered Secretaries and Administrators. She has carried out
audits and provides accounting,
financial management and taxation services and support.
NISHA NAIDOO
LIHLE MNTAMBO
(neé Dlamini)
Lihle (CHAIR) lives openly with HIV
and holds PLHIV and women
issues very close to her heart. She
joined TAC as a volunteer in 2002
and went through the ranks to
become the Deputy General
Secretary in 2010. In 2013 Lihle
joined the AIDS Foundation of
SA where she works as the
Programme Coordinator. Lihle
has a Diploma in Travel and
Tourism and a Certificate in
Intellectual Property and Access to
Medicines (UKZN). 2015 saw her
starting part time studies at the
Howard College to obtain her LLB.
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Nisha has more than 20 years’
experience in the local and
international film and television
industries. She has a MBA Degree
from Manchester Business School
in the UK, with a specialisation in
the Business of Entertainment
from the School of Cinematic Arts
and Marshall School of Business
at the University of Southern
California in Los Angeles. She
studied film financing, distribution,
marketing, new technologies and
agenting with Hollywood studio
and industry professionals. She
also has a Masters of Fine Arts
Degree in Film and Video
Production from York University in
Toronto, Canada.
CMT’s Co-Directors
CMT is managed by its two Directors – Lucilla Blankenberg and
Debbie Van Zyl.
LUCILLA BLANKENBERG
DEBBIE VAN ZYL
Lucilla received her BA in Communications in 1999 from UNISA and
has been working at CMT since
2001. She was appointed Director
in 2012. She is the director of the
award-winning A Country for My
Daughter and has developed and
worked on multiple health
educational media campaigns
about HIV and AIDS, TB, gender
based violence, NCD, MMC,
breastfeeding
and
teenage
pregnancy. She is the Co-Director
of Amaza, a drama series aired on
SABC 1 in 2014 and of JAB, a
drama series filmed in 2015.
Debbie holds a Master of Public
Health and a Bachelor of Science.
She joined CMT in 2008,
contributing her epidemiological
and public health skills to the
media and campaigns developed
and implemented by Community
Media Trust. Debbie heads up
CMT’s Outreach programmes and
was appointed Co-Director of CMT
in 2014.
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Message from the Directors
The past year has been filled with
challenges and excitement and
just as any other year at CMT, it
has never been boring! More than
one of our large grants came to an
end in 2013 and 2014, and we have
had to find new and innovative
ways to be sustainable. Even
during a time of reduced funding
and severe budget cuts, CMT has
managed to keep up production,
output and morale - this is due to
the commitment and drive of CMT
staff and we are proud to be part
of the CMT team. Thank you!
One of the most significant
changes in 2015 has been the
sharing of directorship with
Debbie Van Zyl, who was
previously in a deputy position.
Debbie is a pillar of strength to
CMT and we all thank her for her
hard work and dedication. CMT
also welcomes Jann Acutt, Jane
Dearman and Jonathan Cockburn
to our management team – they
have all added fresh ideas,
expertise, leadership and fun to
CMT!
The Siyayinqoba! television
series received the highest
audience ratings to date
in 2013 reaching
approximately 1.2 million
viewers a week. The SABC
also rated the show as the
second best educational
programme in the country.
Due to reduced funding in 2015,
Siyayinqoba! has changed format
and moved to EDTV and continues
to keep the brand alive to educate,
inform and inspire South African
audiences. It is amazing that after
5
so many years on television the
show still manages to attract
audiences and initiate discussion
around health issues.
Our targeted combination
of mass media and the
face-to-face communication
has strengthened the brand
and Siyayinqoba! is
trusted by many.
CMT’s outreach team continues
to work tirelessly in communities
on our social mobilisation and
community mobilisers and thank
them for their hard work and for
the difference they are making in
the communities they serve.
In 2014 CMT took on the challenge
of producing its first drama series,
Amaza, for SABC 1. This was the
first time CMT produced drama the entire production from writing
to broadcast was completed in 7
very busy months! Amaza reached
7.5 million viewers per week and,
having proven our ability to
produce high quality drama, we
have secured another contract
with SABC for a youth drama
series called JAB. JAB is a coming
of age drama set in the world of
women’s boxing on the Cape Flats.
JAB will be broadcast
on SABC1 on Friday’s
at 8:30pm from the
12th of February 2016.
A special thanks to Laddie Bosch
and Meesha Aboo who have put
their lives on hold while we
created, wrote, produced, edited
and delivered this project. A truly
dedicated team.
GroundUp, the community news
website which was launched in
April 2012, has been doing
exceptionally well and continues
to secure funding which has
enabled them to expand – both in
the numbers of journalists and
extending their reporting base
from the Western Cape to include
the Eastern Cape. The GroundUp
website reaches an average of
15,000 readers a week and is a
highly regarded online newspaper.
Congratulations to the GroundUp
team!
CMT’s years of experience in
media production and
accurate health messaging
has been harnessed to
expand our work base to
include brand development
and campaign rollout.
A highlight of 2015 has been brand
development for a human milk
campaign in KwaZulu-Natal called
Made by Mom. We have also
collaborated with the Western
Cape Government, PEPFAR and
CareWorks in developing iKapa
Cares – a public private partnership between the Western Cape
Department of Health and retail
to produce all forms of media advertising. OTGM is owned by
CMT and all proceeds from OTGM
are used to help sustain CMT.
A big thank you to all our current
funders for their support and input
to our work. We would also like to
take this opportunity to thank the
CMT Board of Directors and management team for their continued
support, listening and ideas! We
also welcome our newest board
member and media expert, Nisha
Naidoo.
An organisation like CMT could
not function without the daily hard
work and dedication of our HR,
Finance, IT and Admin teams. And
the Directors would not function
as well without the support and
hard work of our Executive
Assistant! To Carmelita, Jane,
Rechelle, Sindiswa, Richard and
Linelle – thank you for ensuring
CMT runs smoothly and efficiently
– we couldn’t do it without you!
And of course thank you to all CMT
staff; it takes each and every one
of us to make our work relevant,
memorable and powerful. CMT is
a dynamic, fast paced organisation
and we can all be proud of what
we’ve achieved in 2015.
Lucilla & Debbie
CMT Co-Directors
family planning services.
In a period of budget cuts and
reduced donor funding, CMT has
taken a bold step to becoming
sustainable through the formation
of a sister company, Off the
Ground Media PTY (OTGM).
OTGM is a commercial media
production company which is able
6
Siyayinqoba!
The Health Brand
Siyayinqoba! is a trusted
health brand that is
based on telling real
stories about real
people that inform and
empower.
Siyayinqoba! has touched millions
of South Africans for the past
seventeen years and continues to
find ways to demystify health
matters. From reaching 1,2 million
viewers a week through SABC1
broadcasts of our television series
to our community mobilisers going
from door-to-door in rural areas,
Siyayinqoba! has been on the side
of ordinary South Africans dealing
with health challenges every day.
With an audience share of
19.2% of all viewers
watching television at the
time of broadcast, SABC
rated Siyayinqoba! Series 8
the second best
educational series on air.
Our community journalists travel
to far flung areas of Mzansi to tell
real stories of real people using the
public health system. Siyayinqoba!
embraces every medium – from
a television series, to community
articles, community engagements,
social media and IEC materials.
We worked to raise funding for a
new season of Siyayinqoba!
during 2014. The original
proposal was for a 26 x 24 minute
episode series of Siyayinqoba! on
SABC 1. Despite obtaining
funding from Anglo American’s
Chairman Fund, the National
Lotteries Commission and the
Open Society Foundation, we did
not have sufficient resources to
make a full 26-episode season.
However, making use of the
Industry rebate scheme and a
format change enabled CMT to
7
produce 8 episodes. The reduced
number of episodes and the
format change resulted in CMT
having to move from our regular
broadcast slot on SABC 1. The
show will now broadcast on
EDTV (Channel 190).
EPISODE STRUCTURE
Each episode of Siyayinqoba!
consists of two 12 minute long
documentaries. The documentaries take the viewer to different
parts of the country - focusing
predominantly on rural, under
privileged and poor communities.
biographies of real people
dealing with issues of health,
poverty and gender based
violence in their community.
Each 12 minute documentary is
designed to take the viewer on a
journey with the protagonist engaging them in the real-life
drama that unfolds and taking
them to the same destination.
Viewers will feel that they have
sharing the experience of the
included in the documentaries to
ensure accurate information is
provided with their input being
interwoven with the story being
told.
THE EIGHT EPISODES ARE:
Episode 1
 Human Milk Banks in
KwaZulu-Natal
 Bone Marrow Donation
Episode 2
 The Impact of the Environment on People’s Health
 The Effects of Recreational
Alcohol Use
Episode 3
 Diabetes
 Obesity
Episode 4
 Surviving Sexual Assault
 Reformed Male Abusers
Episode 5
 Being Transgendered
 Cervical Cancer
Episode 6
 Access to Sanitary Towels
 Male Medical Circumcision
Episode 7
 Antenatal Care
 Autism
Episode 8
 Polycystic Ovarian
Syndrome
 Whoonga Addiction
An integral part of the creation of
the Siyayinqoba! series is the
training of selected young
people. CMT is accredited with
MICT SETA on 4 unit standards
for journalism, namely:
 Reporting for a variety of
journalistic purposes,
information for
journalistic use,
 Covering a specialist beat as
a journalist and
 interviewing for a variety of
journalistic purposes.
 Collecting
The Siyayinqoba! trainees are
trained and given on the job
training and mentorship as the
funding from the National Film
and Video Foundation, we were
able to provide this accredited
training and trainees will receive
8
recognised certification of their
National Qualifications Framework.
The training included a section
on writing for print media. One of
the trainees did very well and two
of her articles were picked up by
online media publications.
Siyayinqoba! was also on air on
radio with funding from PEPFAR
through the Centers for Disease
March. We had three Community
Journalists (CJs) who presented
shows on five radio stations in
the Eastern Cape and two
in KwaZulu-Natal. The CJs
researched topics; found and
produced relevant stories from
the target districts; booked and
liaised with expert guests from
the Department of Health and
other partners; wrote scripts for
the shows and presented the
shows .
RADIO SHOWS
The shows were on air for 26
weeks on 7 community radio
stations:
UCR FM
25 March 2015 at 17h30 and
every Wednesday thereafter
Inkonjane Radio
UMgungundlovu FM
Vukani Community Radio
every Thursday thereafter
Alfred Nzo Community Radio
every Thursday thereafter
Izwi Lomzansi FM
30 March at 10h05 and every
Monday thereafter.
The format of the live radio show
makes use of the documentary
insert researched and produced
by the CJs to introduce the topic.
discuss the topic further with a
“Content Expert” guest who is
usually from the Department of
Health. The telephone lines are
then opened for listeners to call
in and ask questions and have
them answered. The show lasts
for 30 minutes and listener
response remains excellent with
many people calling in. For this
season, CMT made use of
WhatsApp for listeners to ask
questions and comment on the
show.
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TOPICS COVERED
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TB (including drug-resistant
TB)
Basics of HIV
HCT
Condoms
Alcohol and Risky Behaviour
Multiple and concurrent
partners
Early and Effective Treatment
Adherence to treatment
Side effects of ARVs
Women & HIV
Medical Male Circumcision
Transactional Sex
Teenagers and Sexual
Reproductive Health
(including teen pregnancy)
Sexually Transmitted
Diseases
Rape and PEP
Nutrition and HIV
FDC
GBV
PMTCT
Best Nutrition for Babies
Beliefs around HIV
Disclosing your Status
Sexual Identity
Family Planning
Highlights - covering topics
with high audience demand
Public Service Announcements
(PSAs) were also created for radio.
These were recorded in English,
isiXhosa and isiZulu as follows:
HIV Counselling and Testing –
dealing with a male who doesn’t
want to go and test and thinks he
can use his partner’s result as a
proxy for his status. This PSA
debunked this.
HIV Counselling and Testing –
dealing with a male youth being
motivated to go and test for HIV
by his soccer coach.
Condom Use – dealing with the
new coloured / flavoured condoms
introduced by the Department of
Health.
Male Medical Circumcision –
dealing with a man’s decision to
take control of his future and make
the right decision to get circumcised.
The PSAs were flighted on the
same radio stations that broadcast
the shows.
RADIO LISTENERSHIP
The figures and coverage for
each of the stations
(as at September 2015)
that the radio shows and
PSAs flighted on are:
EASTERN CAPE
Alfred Nzo Community Radio
(Mount Ayliff)
267 000 listenership
Inkonjane FM
(Flagstaff)
87 000 listenership
Mdantsane FM
(East London)
Unitra Community Radio
(Mthatha)
Vukani Community Radio
(Cala)
CMT also made use of the media
developed to broadcast 23 shows
on Mdantsane FM. These shows
were hosted by CMT’s trainers
who are based in East London.
KWAZULU-NATAL
Izwi LoMzansi
(Durban)
UMgungundlovu FM
(Pietermaritzburg)
59 000 listenership
10
NEWSPAPER ARTICLES
Newspaper articles were
published in the following
newspapers:
EASTERN CAPE
Isolomzi Fever
19 872 copies
Coverage: Butterworth, Cala,
Centane, Cofimvaba, Elliot,
Idutywa, Ngcobo, Nqamakwe,
Tsomo and Willowvale areas
Uvo Lwethu Fever
19 912 copies
Coverage: Lusikisiki, Bizana,
Flagstaff, Mount Ayliff, Mount
Frere, Ntabankulu and
Port St Johns
Newspaper articles were written
by the Community Journalists
based
on
the
interviews
conducted with people for the
radio shows. The articles covered
the following topics:
In isiXhosa
 Basics of HIV
 Sexually Transmitted
Diseases
 Side Effects of ARVs
 Nutrition and HIV
In isiZulu
 Exclusive breastfeeding
 Side Effects of ARVs
 Nutrition and HIV
Mthatha Express
59 987 copies
Coverage: Mthatha,
Elliotdale, Libode, Mqanduli,
Ngqeleni, Port St Johns,
Qumbu, Tsolo
Ikwezi Kokstad
5 000 copies
Coverage: Kokstad and
surrounds
Ikwezi Lase Mthatha
2 500 copies
Coverage: Mthatha and
surrounds
KWAZULU-NATAL
Maritzburg Echo
34 699 copies
Coverage: Pietermaritzburg,
Camp's Drift, CBD, Dlaba,
Dorpspruit, Ezithandeni,
Foxhill, Happy Valley, Mason's
Mill Industrial, Imbali, Sweet
Waters & Willowfountain.
11
Outreach
The Siyayinqoba!
Outreach programme
recruits, trains and
deploys people to work
in communities to
improve health
outcomes through
social mobilisation
and training.
By providing scientific information in a way that is easily
understandable, CMT’s social
mobilisers and trainers work to
communities to take an active
part in managing & improving
their health.
CMT is a strong advocate for
the re-engineering of Primary
Health Care and supports the
role that community health
workers, social mobilisation
and community media can
play in improving health
outcomes in communities.
CMT’s Outreach team currently
work in KwaZulu-Natal, and the
Eastern and Western Cape
implementing social mobilisation
activities funded through the
Centers for Disease Control and
Prevention (CDC), and training
and community engagement on
exclusive breastfeeding and hand
washing funded through the
United Nations Children’s Fund
(UNICEF).
SOCIAL MOBILISATION
CMT’s
social
mobilisation
activities include door-to-door
campaigns and initiating and
hosting large awareness days in
communities to take health
information to individuals and to
encourage and support them to
take up health services. Community Mobilisers work with local
partners and stakeholders to plan
and host each event.
Edu-tainment as well as services
such as HIV Counselling and
Testing are available at all
12
events; and those who test HIV
positive are linked to treatment,
care and support. Partnerships
with SASSA, Home Affairs,
ensure a wide range of other
services are also on site. IEC
materials and condoms are
distributed and referrals for
medical
male
circumcision,
PMTCT, STI screening and
treatment and TB screening and
treatment are made. These
clinical services are provided by a
range of partners – from the
Department of Health through to
PEPFAR partners and local
community based organisations.
In particular, CMT would like to
acknowledge and thank TB/HIV
Care Association for their
ongoing support in the delivery
of health services in many and
varied settings.
These community-based activities are supported by mass media
activities at community level,
including live radio talk shows,
radio public service announcements and newspaper articles.
All activities focus on
providing health education
and promotion and are
intended to increase the
demand for and uptake of
HIV prevention services and
to promote behaviour change
in order to reduce the risk
of HIV infection.
Over the last funding period,
CMT has reached all targets and
exceeded on the numbers of
people taking up HIV Counselling
and Testing services at events
and for those referred for medial
male circumcision.
TRAINING
2015 has seen diversification of
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CMT’s training programme. At
the end of 2015 CMT, together
with TB/HIV Care Association
took on a contract to support
the rollout of Ward Based
Outreach Teams (WBOTs) which
make up one of the streams of
the National Department of
Health’s initiative to re-engineer
Primary Health Care. We trained
941 outreach team leaders on
three 5-day courses across 8
provinces.
We have also continued our
training on exclusive
breastfeeding and hand
washing with soap – 2 key
initiatives that have been
proven to have a significant
impact on improving child
health outcomes.
This training is targeted at frontline workers such as community
health workers, community
caregivers, home-based carers
etc. The interactive training
teaches proper techniques for
hand
washing with soap and
how to make a tippy tap, while
the
component on exclusive
breastfeeding provides detailed
information on the health
benefits of exclusive breastfeeding and discussion on the
challenges that can be faced and
how to overcome them. Since
starting this work in May 2014
with UNICEF, we have 5888
frontline workers and have also
trained 627 Nutrition Advisors
who work for the KwaZulu-Natal
Department of Health, across all
districts.
TB/HIV Care Association has subcontracted CMT to conduct training with inmates in Correctional
Centres on HIV and TB. These
inmates form part of the Department of Correctional Services
Peer Education Programme.
CMT trained 504 peers and 15
officials in 2015.
CMT’s long history as grassroots
activists for HIV has resulted in
NUMBER OF PEOPLE REACHED WITH MESSAGING BY TOPIC
Sexual Prevention & Gender
59 609
and training expertise on all
elements of HIV / AIDS. CMT has
developed the Health Literacy
Series — a set of DVDs, printed
flipcharts and manual that deals
with all aspects of HIV. While no
longer funded to provide this
training free of charge, CMT has
provided health literacy training
for several partner organisations
who have been able to pay for
facilitation fee.
HIV Counselling and Testing
97 059
PMTCT
46 529
Medical Male Circumcision
51 725
Treatment Literacy and Promotion
83 178
TB and HIV
38 615
Prevention with Positives
51 693
CMT is delighted to report that
we are to be a recipient of
women and adolescent girls who
are at a disproportionate risk of
HIV infection. CMT will be
implementing
and eThekwini in KwaZulu-Natal
and looks forward to contributing
to this exciting initiative to build
AIDS-free, Mentored and Safe
young women and girls in South
Africa.
NUMBER OF EVENTS HOSTED
# Open Days
77
# Door-to-door Awareness Events
197
# Community Dialogues
17
# MMC Demand Creation Activities
37
# Condoms Distributed
303 451
# ICT Materials Distributed
610 000
REFERRALS TO A HEALTH SERVICES
HCT Services
13 022
TB Screening
10 505
TB Treatment
2 856
PMTCT Services
3 588
Medical Male Circumcision Services
6 801
STI Screening & Treatment
4 938
ACCESSING SERVICES ON EVENT DAYS
# People Tested at Open Day Events - HIV
5 033
# People Screened at Open Day Events - TB
3 237
14
Brand Development and
Campaign Activation
CMT’s years of
experience in building
the Siyayinqoba!
brand, media
production, accurate
health messaging and
implementation of
outreach initiatives
has led to taking on
brand development
and campaign
activation work in
2014 and 2015.
We are very proud of being
involved in 3 exciting initiatives
where CMT has undertaken
name, tagline and logo development as well as creating TV and
radio media and IEC materials to
support campaign activation
through community events.
#TEENACTION
The #TeenAction campaign
formed part of a learning grant
under the RMCH programme
that CMT and TB/HIV Care
supported by video and radio
public service announcements, a
Facebook page, IEC materials
and on-the-ground events.
MADE BY MOM
CMT was awarded a contract
from UKZN in 2015 to develop a
brand and communications
Support (KIBS) to promote
breastfeeding in order to reduce
the high incidence of infant and
under-5 deaths. The initiative is
also supporting the set up a of
Human Milk Bank in each district
in KwaZulu-Natal for sick and
preterm babies whose mothers
15
are unable to breastfeed them.
The Made by Mom brand was
developed and launched in 2015,
with supporting media in the
service announcements and radio
dramas. IEC materials and
branded promotional goods were
developed for use at community
awareness events. A media
engagement workshop was held
to launch the brand and inform
the media about the initiative providing detailed information
on human milk banking and the
benefits of breastfeeding. CMT’s
outreach team in KZN worked
with the Nutrition Directorate at
the KZN Department of Health to
host 4 community awareness
events, with 7 more to be held in
2016.
iKAPA CARES
iKapa Cares is the brand
developed and piloted in 2015 to
support a public private partnership between the Western Cape
Department of Health and retail
pharmacies providing family
planning and HIV Counselling
and Testing services in the Cape
Town Metro. Together with
CareWorks and the Business
Cape Department of Health, CMT
developed the name, tagline and
logo for the campaign. The
launch of the campaign took
place around World AIDS Day in
2015, supported by fliers,
,
banners, radio public service
announcements
and
print
adverts in community newspapers. CareWorks mobilisers
conducted campaign activations.
CMT has been proud
to be part of these
exciting initiatives!
16
TV Drama
2013 saw Community
Media Trust go into
production with its first
ever drama series,
commissioned by
SABC 1.
AMAZA
Amaza was broadcast in early
2014. The series was broadcast
on SABC 1 with a weekly average
of 6.5 million viewers during the
months of February, March, April
and May 2014.
Episode 11
reached 7.6 million viewers and
had an audience rating of 17.5.
These ratings were second only
to Generations.
The series was set in a street in
Muizenberg, Cape Town and
featured a diverse group of
students who had to come to
terms with the cultural and
historical legacies that moulded
each of them. Amaza followed
the four main characters through
the 13 episodes as they had to
make life changing decisions and
faced the challenges that life
threw at them.
The story was first developed in
2006 by Jack Lewis and Lucilla
Blankenberg,
dealing
with
universal themes of growing up,
family responsibility, dreams and
facing reality.
Amaza was a development
project in many ways, with
people being trained and learning
on the job. Scholars and students
visited the set regularly. The
writing team were all first time
drama writers led by Gavin Sher.
“I’m in love with your drama …
besides, I’m starting to learn
something” (Sizwe Frashcrazy Maseko
its
capacity and competence with
larger scope productions. And
this was proven correct!
via Amaza Facebook page)
“I love this drama; it’s so
real” (Ntsako Rodney via Amaza
Facebook page)
17
JAB
In 2015 CMT again had the
opportunity to produce drama
and filmed JAB in July and
August at the Ottery Youth
Centre in Cape Town. JAB is a
gritty, uplifting coming-of-age
drama set in the world of
competitive boxing, experienced
through the eyes of a young
black woman from Langa. JAB
airs on SABC 1 on the 12th of
February 2016.
JAB was created by Lucilla
Blankenberg and Screenwriter
Paul Ian Johnson. Lucilla trained
as a kick-boxer for many years
and felt that there was a diverse
and interesting world to be
showcased. “I’ve wanted to tell
this story for years” says Lucilla,
“mainly because I found myself
training and competing with
kickboxers and boxers in a sport
dominated by men, dotted with a
few women here and there –
people who were interesting, rich
and full of character. It made for
good TV”.
The standard of women’s boxing
in South Africa has improved
dramatically since the sport was
first legalised in South Africa in
2001 but it still does not receive
the same amount of sponsorship
and publicity as its male
counterpart. By producing a
show with a strong female as the
lead, JAB hopes to help promote
this increasingly popular sport
and to help foster a sense of
inclusiveness in what is often a
very male dominated domain.
Newcomer Vanessa Ntlapo, who
portrays the lead character, Bee
Sondlo, underwent rigorous
training for the role; she is a
committed and talented actor.
On her character she says “Bee
Sondlo
is
strong
willed,
determined, fearless for the most
part and she’s loyal. In fact she is
loyal to a fault. The thing I love
most about her is that she has
such great belief in herself and
she absolutely adores her family
and would do anything for them
including fighting their battles for
them”.
Other cast members include Mzu
Ntantiso, as Bee’s disabled
brother Mandla, and Lemogang
Tsipa as local gangster Smiley
who has a particular interest in
Bee’s boxing career. Both are
well-known names on SABC 1 for
their roles in shows like Montana
and Forced Love. Acting veterans
Faniswa Yisa and Zingi Mtuzula
round off the cast as Bee’s
mother, Gladys, and her boxing
coach, Conference Johnson.
CMT continued to develop new
talent on JAB as they have
done on all their previous
projects. From actors to
writers to production crew,
there was on the job training
in every department.
In particular, two screenwriting
interns were mentored under the
guidance
of
well-respected
screenwriter Paul Ian Johnson.
JAB’s boxing choreographer
Rushda Mallick, a professional
boxing champion, so impressed
the stunt department on set that
she has now branched into doing
stunt work for inter-national
productions filming in the South
Africa.
The CMT production team is
immensely proud of this new
show and plans to continue
working towards improving the
quality and standard of television
produced while simultaneously
bringing to the forefront
important social and economic
issues through this very powerful
medium.
18
GroundUp,
The News Brand
GroundUp continues to grow,
and the quality of the work
published continues to improve.
In the second half of 2015, we
opened an office in East London
and began to report stories from
the Eastern Cape. We are also
in the early stages of hopefully
setting up in Grahamstown,
in collaboration with Rhodes
University's journalism department and are already occasionally reporting from Grahamstown.
Freelance reporters contribute
articles from Johannesburg and
Pietermartizburg too.
A highlight of the year was when
,
Masixole Feni, won the 2015
University of Cape Town Ernest
Masi!
WHO IS READING GROUNDUP?
Our stories are being published
every day or second day on Daily
Maverick. We are published
usually at least once a week on
News24. The Mail & Guardian
regularly publishes our material
too. Community newspapers in
Khayelitsha publish our material
occasionally, as do several other
minor publications.
WEBSITE
From 1 January to 8 December
2015, GroundUp – according to
Google Analytics – has 545,386
page views from 753,611 visits
from 552,076 visitors who viewed
different pages on the site
1,012,323 times. October 2015
was the best month to date with
70,080 unique visitors, followed
19
by November (69,170) and March
(65,393).
MARKETING
GroundUp promotes our articles
on Facebook and Twitter, including paid for advertisements.
This has generated good traffic
for the site and interaction with
GroundUp.
STAFF AND TRAINING
GroundUp has five full time
reporters and a photographer in
addition, we have several regular
freelancers in Cape Town and a
Walter Sisulu University intern in
East London. We have a full-time
editor, supported by two parttime co-editors.
On most Fridays, we conduct a
training workshop with the Cape
Town staff.
DONORS
We would like to thank all our
donors for the current financial
year:
 Bertha Foundation, 2015/16
 Claude Leon Foundation, 2015




(grant expected in 2016)
Indigo Trust, 2015/16
Millenium Foundation, 2015
Raith Foundation, 2015
(grants expected in 2016 and
2017 as well)
South Africa Development
Fund, 2015/16
We have also recently negotiated
a grant with OSF which has been
approved by the OSF board.
Off The Ground Media
for Sustainability
The current donor
environment and
funding opportunities
for educational
communication is
challenging. As such,
CMT has embarked on a
sustainability plan for
core organisational
costs by forming a
commercial PTY
Company.
Over the past couple of years
CMT has experienced severe
funding cuts and opportunities
for new long term grants have
addition, many donors and
funders cover little or no core
costs to support finance, human
resources and strategic planning
costs - prefer to spend on project
specific activity costs. This is
making it increasingly difficult to
retain core and support staff
responsible for the day to day
operations at CMT.
implications, CMT has started
a PTY company called Off
the Ground Media (OTGM).
OTGM is a commercial media
secure work in the commercial
media sector. OTGM will provide
services in television production,
radio and web based media.
OTGM will not secure work for
advertising alcohol, tobacco, junk
because this is in direct conflict
with CMT’s mandate and main
purpose of business.
CMT is the only shareholder
of OTGM, and any profit made
by OTGM will be returned
to CMT in the form of
dividends which will be used
to maintain and assist with
core cost expenditure.
We are officially taking OTGM off
the ground early in 2016 with
some exciting projects already in
the pipeline.
20
Financial Report
Summarised Annual Financial Statements 28 February 2015
STATEMENT OF COMPREHENSIVE INCOME
2015
Figures in Rand
Income
Other Income
Operating Expenses
Operating Surplus / (Deficit)
Interest Received
Finance Costs
Surplus / (Deficit) for the Year
2014
22 163 284
487 956
-22 914 106
26 903 172
257 842
-26 906 193
-262 866
254 821
55 477
-49 714
55 322
-59 298
-257 103
250 845
STATEMENT OF FINANCIAL POSITION
Figures in Rand
2015
2014
ASSETS
Non-Current Assets
Property, Plant and Equipment
Investments in Subsidiaries
1 034 766
1 034 546
220
1 148 941
1 148 841
100
Current Assets
Receivables
Cash and Cash Equivalents
3 550 826
467 920
3 082 906
6 164 210
519 550
5 644 660
TOTAL ASSETS
4 585 592
7 313 151
RESERVES
Accumulated Funds
1 833 161
2 090 264
LIABILITIES
Non-Current Liabilities
Finance Lease Obligation
310 379
310 379
492 692
492 692
Current liabilities
Finance Lease Obligation
Payables
Deferred Income
2 442 052
182 314
520 148
1 739 590
4 730 195
148 973
639 702
3 941 520
TOTAL LIABILITIES
2 752 431
5 222 887
TOTAL RESERVES AND LIABILITIES
4 585 592
7 313 151
21
Thank you
PARTNERS
FUNDERS
22
CMT Head Office:
Suite 08 South Block | Tannery Park | 23A Belmont Road | Rondebosch | 7700 | CAPE TOWN
Tel: +27 (0) 21 788 9163 | Fax: +27 (0) 21 788 3973 | [email protected] | www.cmt.org.za
22

CMT`s 2015 Annual Report

Transcription

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