French channels watched throughout the world

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Mezzo: the channel of reference for classical music, opera, ballet and jazz
A premium brand for your subscribers:
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Male (61%)
Upper socioeconomic group (42%)
Over age 35 (88%)
Strong positioning and a positive image:
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French channels watched throughout the world
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70% of those familiar with Mezzo agree that it is the channel of reference for classical music, jazz and
dance.
Mezzo is open to all: 63% of viewers agree that Mezzo is directed at classical, jazz and dance experts as
well as budding enthusiasts.
Mezzo’s subscribers stay loyal and maintain strong brand commitment: 60% of those who know
Mezzo watch it and 98% of these viewers intend to continue doing so.
* TNS Sofres Survey, April 2009
Exclusive partnerships and co-productions:
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One of Mezzo’s main commitments involves developing musicals partnerships around the world to enrich
its offering. For many years now, Mezzo has worked alongside those whose day-by-day efforts keep classical
music and jazz alive in Europe. As the exclusive TV partner of the greatest musical institutions and festivals,
Mezzo is the sole source for the most exciting co-productions – all filmed in native HD.
Every year, Mezzo partners up with more than 100 major events and institutions in France and the
rest of Europe, including the Salle Pleyel in Paris, the Granada Music and Dance Festival in Spain, the
Concertgebouw in the Netherlands, the International Festival of Lyric Art in France, the Verbier Festival &
Academy in Switzerland, the Hellenic Festival in Greece and so many more.
Emmanuelle Guilbart
Christophe Winckel
Rose-Hélène Ducassou
Réza Ackbaraly
Anne Chosson
Isabelle Pasquesoone
Guillaume Jouan, Jane Demangeon
Antoine Pecqueur
Pablo Galonce
Marie-Hélène Henriquès
Valérie Chebassier
Matthieu Dumant (France télévision publicité)
Imagine
Pierre Collet
William Chatrier
Lagardère TV Distribution
28 Rue François 1er
75008 Paris, France
+33 (0)1 56 36 55 94
[email protected]
Emmanuel Génin
+33 (0)6 60 45 80 18
[email protected]
Géraldine Delaporte
+33 (0)6 10 77 75 20
[email protected]
Art work: Eduardo Nestor Gomez
Photos: Davis : Hunstein/Sony Music, Gould: DR/Sony Music, Savall: David Ignaszewski, Callas: Pattelani/Emi, Bartoli : Fowler/Decca, Domingo: Acosta/DG, Lang Lang: DR/Sony Music, Christie: Szabo, Capuçon: DR/Emi, Jaroussky: Fowler, Chailly: DR, Alagna: Laveau/DG, Mutter: Frers/DG
Boulez: Hoffmann/DG, Karajan: Lauterwasser/DG, Jarett: DR, Fray: Rov, Farmer: DR, Capuçon: Tammaro, Haitink: DR, Bernstein: DR/Sony Music, Krall: Nig, Grimaud: Hennek, Harnoncourt: DR/Sony Music, Gergiev: DR/DG, Holyday: DR/Sony Music, Fleming: Eccles/DG, Le Concert des Nartions
Farnace-Vivaldi-Savall: Alcántara, Orfeo-Vivaldi-Savall: Alcántara, Int. Opéra: Hofmeester/Fotolia, Opéra Bastille: DR, Metropolitan Opera: DR, Opéra de Lyon: DR, Jazz à Vienne: Bug, Glyndebourne: Hoban, Images fonds intérieur: Flippo/Fotolia
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Since 1996, Mezzo has been the international reference for classical music, jazz and dance on television. Thanks to its 14 years of unique expertise, Mezzo is
a recognized brand and a trusted partner for everyone from the most exacting aficionados to budding enthusiasts.
Emerging talents, contemporary stars and legends from the black-and-white era: all perform on Mezzo!
Operas, symphonies, recitals, sacred and religious works, jazz, world music and dance: every genre appears on Mezzo!
Shows, documentaries, master classes and short films: all formats for experiencing and exploring music are featured!
> September: Lang Lang...> October: Claudio Abbado, René Jacobs, Jonas Kaufmann...> November: David Fray, Hélène Grimaud, Jordi Savall...
> December: Roberto Alagna, Philippe Jaroussky...> January: Renaud Capuçon, Natalie Dessay
Mezzo does not rest on its laurels, however: every year, it modernizes its offering to meet your subscribers’ expectations. In April 2010, the Mezzo brand introduced
Mezzo Live HD, a new, 100%-native HD channel dedicated to classical music and jazz.
Mezzo Live HD is the ultimate concert hall in your living room:
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a unique brand,
evolving with the times
Broadcasting around the clock in French and English, Mezzo Live HD’s content comprises onstage shows only, including opera, ballet and classical
and jazz concerts. It is the only native HD channel to offer live events. The top musical events and productions from the world’s most celebrated stages
are on Mezzo Live HD, which serves a new, broader audience attracted by the highest-quality images and sound.
Two independent, complementary schedules in perfect harmony:
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Every month, Mezzo and Mezzo Live HD subscribers will have access to two different programming schedules without a single duplicated program.
The two channels also converge for exceptional live simulcasts.
Mezzo’s standard-definition version retains its established identity by continuing to offer documentaries, master classes and short programs.
Mezzo on demand:
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The Mezzo brand offers viewers the chance to experience their favourite programs a la carte or via subscription. All the top classical and jazz talents
are available on Mezzo VOD in High Definition. Technical parameters: flexible and on demand.
Mezzo will also offer a new website where your subscribers can find full information on the two channels’ programming, have the chance to interact with music
lovers all over the world, and explore our experts’ discoveries and favorites. This new website will make Mezzo and Mezzo Live HD even more accessible.
The striking definition of Mezzo Live HD’s images results from the recording of all programs in full
native HD, which is the perfect fit for a performing arts channel. Mezzo Live HD highlights subtle
details – such as a violin’s radiant varnish, the elegance of a harp’s strings or a conductor’s wink at the
orchestra – that are not even seen by those attending the event in person.
For its new season, beginning in the fall of 2010, Mezzo Live HD will continue to tour
the world’s greatest stages.
Mezzo Voce: a new rendezvous with top artists
Mezzo offers an exclusive collection of mini-portraits featuring the most famous artists, with three questions and three minutes
devoted to exploring the musical preferences of the artists who dazzle us onstage.
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During the 2010-2011 season, which starts in September, viewers will get to meet such major names as:
Nikolaus Harnoncourt, Pierre Boulez, Danielle De Niese, John Eliot Gardiner, Henri Dutilleux, Laurence Equilbey, François-Xavier Roth, Zhu-Xiao Mei,
Philippe Herreweghe, William Christie, Fabio Biondi, Viviva Genaux, Trio Wanderer, Brigitte Engerer, Yuja Wang, Nikolaï Lugansky and Jean-Marc Luisada.
Wayne Shorter, Dee Dee Bridgewater, Brad Mehldau, Chucho Valdes, Monty Alexander, Michel Portal, Manu Katché, Bobby McFerrin and Tony Allen.
Abou Lagraa, Carolyn Carlson, Akram Khan, Kader Belarbi and José Montalvo.
An enhanced programming schedule features:
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An additional major classical event every day at 1:00 p.m., for a total of four long-form programs at 9:00 a.m.,
1:00 p.m., 5:00 p.m. and 8:30 p.m.
A second opera each week: two prime-time operas, on Tuesdays and Saturdays at 8:30 p.m.
Music of the World, a special new program every Sunday night at 10:30 p.m.
Special programs covering every type of jazz, including jazz from the archives (Thursdays at 8:30 p.m.),
jazz stars (Thursdays at 9:30 p.m.), jazz today (Saturdays at 5:00 p.m.), live jazz (Saturdays at 11:50 p.m.)
and jazz at night (starting at midnight).
Mezzo News, every evening at 8:00 p.m.: the best of upcoming programs and all the latest on leading artists.
The most celebrated opera houses:
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September: Teatro Real Madrid (Katya Kabanova, A Masked Ball, Luisa Fernanda, La Bohème)
October: Opéra de Paris (La Somnambula, Andrea Chénier, Werther, La Clemenza di Tito)
November: Amsterdam’s De Nederlandse Opera (La Fanciulla del West, Castor and Pollux, Dr. Atomic,
Ercole Amante)
December: Opéra de Lyon (La Traviata, Lucia de Lamermoor, La Vie Parisienne, Moscow Cheryomushki)
Grand concert halls and orchestras:
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Paris’ Salle Pleyel, Amsterdam’s Concertgebouw, Berlin’s Philharmonie, Zürich’s Tonhalle
Orchestre de Paris, Mariinsky Theatre Orchestra, Philharmonia Orchestra of London
Discover our major summer 2010 productions:
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Chopin Open - La Folle Journée in Warsaw: the complete works of Frederic Chopin for solo piano
to celebrate the Year of Chopin
Glyndebourne: Don Giovanni and Billy Budd
Festivals: Aix en Provence, Verbier, Fez, Beaune, Saintes, Colmar, La Roque d’Anthéron
Jazz: 30 years of Jazz à Vienne, Jazz in Marciac, 50 years in Antibes, Juan-les-Pins
100% of our programs are in native HD
Technical details: Satellite - HOT BIRD 8 - 13°E, encryption – Viaccess
Technical details: Satellite - EUROBIRD 9A - 9°E, encryption – Viaccess