New Multicolor® Line Available Introducing FiberMark Naturally

Volume 3 | Number 1 | June 2008
INSIDE THIS ISSUE
Introducing FiberMark
Naturally Creative™
New Multicolor® Line
Available
FSC Certification for FiberMark 2
Welcome to the new look of FiberMark. We are
very pleased to introduce you to our updated
corporate identity. After a thoughtful review in
late 2007, we realized that the depth and
breadth of products that we provide to a diverse
range of markets did not always portray FiberMark as a cohesive whole. So, we went back to
our roots as a company founded in the Green
Mountain state of Vermont, and we reflected not
only on where we have been, but where our
company is headed. What resonated with us in
speaking with you is that whether we are discussing innovative material solutions or reviewing our environmental responsibility as a
manufacturer, FiberMark is Naturally Creative™. That is, we rely on inspiration and
imagination when we design the finishes, textures, and color combinations that connote richness, style, and durability. And we can be
equally imaginative in ensuring that performance is built into any product that you specify.
Moreover, we apply our Yankee ingenuity to ensuring that we are stewards of our resources—
not because we have to, but because it is
inherently the right thing to do.
FiberMark is pleased to introduce a brand new
range of lightweight papers for the publishing
and packaging markets. The new Multicolor®
line combines the best colors and features of
our previous Permalin® Colors, Multicolor, and
Kivar® 6 product lines with new colors, embossings, and environmental aspects.
On the Environmental Subject 2
Sustainable Business Award 2
Introducing Pellaq® Boucla 3
15th Annual Specifier Award Winners 3
2008 Challenges 4
Call for 16th Annual Specifier Entries 4
Visit the FiberMark Booth
at these upcoming shows:
HBA
September 9-11, 2008
New York, NY
AMERICAN RECORDS
MANAGEMENT ASSOCIATION
October 20-23, 2008
Las Vegas, NV
PAPERWORLD SHANGHAI
November 27-29, 2008
Shanghai, China
Throughout this year, FiberMark is rolling out
an evolved and updated company identity designed to bring a more cohesive company look
and message to our many markets. You will notice a more simplified graphic “F” prominently
used in our logo, advertisements, sample cards,
and other collateral pieces. We have also updated our colors to a natural palette of soft
green and ink blue. Let us know what you think.
Multicolor is a colored kraft product line that is
available in both 70# and 80# basis weights.
With an incredible range of 90 colors— including eight inclusion papers and six parchment
looks— designers can create a virtual spectrum
of projects. All colors are acid free and are dyed
through for good fade resistance and superior
wear resistance. A select range of colors is offered with 30% Post Consumer Waste (PCW)
fiber. Soon, we will be making certain colors
available with the FSC label. Additionally, eight
embossing patterns are available to add texture
to your design.
Multicolor is stocked in large quantities for immediate shipment, and is stocked by many book
manufacturers for quick turnaround. Kivar 6
and Permalin Colors stock is still available
while supplies last.
The Dangerous Book for Boys and The Daring
Book for Girls were bound with Multicolor®
Raspberry and Turquoise leno embossed stock.
June 2008
FiberMark Achieves Forest Stewardship Council (FSC) Certification
Made from 100-percent recycled fiber, including 30-percent post-consumer waste,
Reprise papers are another example of
FiberMark’s dedication to environmental
responsibility.
FiberMark’s Forest Stewardship Council
(FSC) Chain-of-Custody certification (certificate code SW-COC-003054) is in accordance with FSC standards:
FSC-STD-40-007 (Version 1-0) “Sourcing
Reclaimed Materials,” FSC-STD-40-004
(Version 2-0) “Chain of Custody Certification” and FSC-STD-40-005 (Version 2-0)
“Company Evaluation of FSC Controlled
Wood."
On March 13, 2008, FiberMark announced
it had received Forest Stewardship Council
(FSC) Chain-of-Custody certification.
Chain-of-custody (CoC) certification is an
increasingly important issue in the graphic
arts, packaging, publishing and office
product industries, driven by customers
seeking to align their environmental
philosophies with their purchasing practices. FiberMark’s CoC and Controlled
Wood Certification verifies the flow of
FSC-certified forest products through its
supply chain and into its final products,
assuring FiberMark customers that the papers they are choosing are made from trees
harvested according to strict environmental
standards and forest management practices.
The majority of FiberMark’s papers are
made from renewable wood fiber, and all
are elemental and process chlorine free.
Many of FiberMark’s cover stocks also
have a high percentage of recycled and
PCW content. Recently, the company unveiled a line of high-quality environmentally friendly cover papers, branded
Reprise®, to provide designers with even
more choices for responsible design.
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The list of FiberMark products carrying the
FSC label is expected to grow over time.
“With this certification, we’re offering our
customers the assurance of the highest environmental organization,” said Steve
Pfistner, Vice President of Safety & Environmental Management at FiberMark.
“FiberMark’s commitment to sustainability
is reflected in everything we do, from manufacturing processes to environmental policies to product innovations.”
F I B E R MA R K R E C E I VE S
S U S TA I N A B L E B U S I N E S S AWA R D
On May 20, 2008, FiberMark received a
Sustainable Business Award from the town
of Brattleboro, VT for its efforts to increase
energy efficiency, use renewable sources of
energy, and reduce global warming emissions. FiberMark began burning up to 100
percent waste vegetable oil in its Brattleboro plant last year as an alternative to #6
fuel oil. "With this switch, FiberMark has
dramatically reduced its nitrogen, sulfur
and carbon emissions, improving Brattleboro's air quality and allowing the town to
achieve one of the goals in its Climate Action Plan, a reduction of at least 10 percent
in carbon emissions below 2000 levels,"
said Paul Cameron, Brattleboro town energy coordinator.
W H I L E W E A RE O N T H E SU B JE C T …
FiberMark has a longstanding record of environmental stewardship. Here are some
important facts:
• 1932 – South Hadley, Massachusetts
plant installs revolutionary new solvent
recovery system.
• 1965 – Recycled fibers incorporated into
color base papers.
• 1967 – Aqueous coatings replace solvent
coatings for our Graphic White product
lines.
• 1986 – Aqueous top coatings perfected
for color product lines.
• 1991 – All standard Skivertex® and
Kivar® 9 coatings reformulated lead and
heavy-metal free. Our Reading, Pennsylvania converting site installs a wastewater pre-treatment facility.
• 1992 – Brownville, New York installs
wastewater pre-treatment facility.
• 1994 – Barcel bonded leather material
introduced with aqueous base coating.
• 1995 – Construction of fish ladder and
canoe launch on the Westfield River at
the West Springfield, Massachusetts
paper mill.
• 2007 – Brattleboro, Vermont becomes
the first manufacturer in the paper industry, and in the nation, to use recycled
vegetable oil to supply process energy,
both to make and dry paper and to heat
the plant.
• 2007 – FiberMark launches Reprise®,
100% recycled content paperboard.
• 2008 – FiberMark receives FSC certification.
Introducing Pellaq®
Boucla
FiberMark recently introduced Pellaq®
Boucla, a unique covering material with
exclusive bouclé embossing and a shimmering pearl finish.
Boucla brings bold, organic texture into relief, in striking combinations of pearlescent colors that are enhanced by
FiberMark’s performance coatings.
Boucla’s dimensional expression of coloron-color expands and complements the
Pellaq line of luxury cover materials, which
highlight the rich visuals of high-fashion
leather. The unique high-gloss finish combines scratch resistance with strength and
durability to deliver maximum value and
performance to luxury brands.
Boucla offers a creative edge for designers,
15th Annual Specifier
Awards Winners
Design creativity was very evident in the
breadth of submissions received for the recently judged 2007 15th Annual Specifier
Awards. Entries came from a wide range of
industries and applications, as well as geographies as diverse as New Zealand and
South Africa.
Best of Show-Gold was Maquet, a healthcare package featuring Iridescents by Corvon® that was entered by Influence
Communications/Dorland Global Health
Communications/Marketing IV. The judges
were impressed not only by the use of
FiberMark materials, but by the quality of
the finishing and decorating details.
Best of Show-Silver went to Rolex’s Co-op
Advertising Portfolio 2007 which incorporated FiberMark’s Senzo by Corvon for its
cover, Metallics by Skivertex® for the endsheet, and Touché® Cover for tabbed dividers. Acknowledgement goes to Bassil
Bookbinding and Imtech Graphics for this
submission.
specifiers and converters looking for new
options in covering materials. Ideal for a
variety of upscale applications, Boucla
adds a singular flair to packaging for cosmetics, jewelry and confectioneries, to
book covers, menus, and bags, as well as
stationery items, presentation binders,
slipcases and portfolios.
For more information about Pellaq®
Boucla, or to order samples or a swatchbook, visit www.fibermark.com/boucla or
contact FiberMark customer service at
800-843-1243.
Boucla is available in 11 stylish colors,
spanning both traditional and contemporary
palettes, all with FiberMark’s unique pearly
finish. Custom colors are also available.
“Boucla is the perfect choice for designers
who have applications that demand the
very best in durability and tactile and
visual appeal,” said Susan Hurt, Vice
President of Marketing at FiberMark.
“Boucla offers designers an opportunity to
make a real impact with their luxury
brands.”
Best of Show-Bronze used Pellaq® Crispel
in three box wrap colors to launch Lisa
Hoffman’s new line of personal fragrance
oils called Variations. The rich use of textured materials and colors allowed the
Crispel products to perfectly underscore
the Lisa Hoffman brand image. Credit goes
to Vista Outsourcing & Consulting, LLC as
the packaging manufacturer. The complete
list of award winners will be posted on
FiberMark’s website shortly.
FiberMark is now
accepting entries
for the 16th Annual Specifier
Awards program.
Projects that incorporate FiberMark’s specialty
cover materials
and have been
produced in 2008
are eligible for
submission. Entries are judged
on design, decoration/printing
Sample notebooks and bags made with Pellaq®
Boucla.
quality, construction quality, and the relationship of the material to the project.
Deadline for entries for the 16th Annual
Specifiers Awards is December 31, 2008.
After judging by a distinguished peer review committee, the winning projects will
be displayed on FiberMark’s website Showcase and featured in the annual award winners brochure. Entry forms are available on
the company’s website, www.fibermark.com,
along with a collection of previous award
winners.
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June 2008
2008 Challenges
FiberMark continually seeks cost efficiencies in our business. However, key challenges that we face in
2008 are significant increases in the cost of raw materials, energy to drive our plants, and in transportation. For example, wood pulp is up 7% and latex is up 8% since January 2008, while natural gas has increased 57% and transportation costs are 10-12% higher, primarily driven by the increasing cost of diesel
fuel. While we constantly look for ways to contain these costs, it is important for us to share this essential
trend information with you. Our sales team will be working closely with you to keep you informed of these
trends. As a result of these cost pressures, it will be necessary to raise prices later this year.
Visit our website
www.fibermark.com
for updated product &
application information
FIBERMARK’S NATURALLY
CREATIVE AWARDS
Thank you for your 15th Annual
Specifier Award entries. Winners
will be announced shortly.
We are now accepting submissions for our
16th Annual Specifier Awards. Any project
designed and manufactured in 2008 using
Source: RISI
FiberMark specialty cover materials is
eligible. Please contact Customer Service
for more information, or visit the Awards
section of www.fibermark.com to
download an entry form or submit an
electronic entry form.
Project categories include:
• Publishing
• Packaging
• Office Products
• Presentation materials
• Graphic design collateral
Source: CMIA
AND MANY MORE!
FiberMark
70 Front Street,
West Springfield, MA 01089
TOLL FREE 800-843-1243
PHONE 413-533-0699
FAX 413-532-4810
Source: NYMEX
www.fibermark.com