Shreddies is a breakfast cereal sold in United

Shreddies is a breakfast cereal sold in United

International Business
Marketing
Product Decision-Point
Shreddies is a breakfast cereal sold in United Kingdom, Ireland,
New Zealand and Canada produced by Post Cereals, consisting of
malted squares of inter-woven whole grain wheat. Canadian
Shreddies began production in Niagara Falls, Ontario in 1939.
In January 2008. the company started a new ad campaign for
“Diamond Shreddies” which is just
a square Shreddie turned 45
degrees. Since the Shreddie hasnʼt changed in any
way, the campaign could be described as a brand
extension. The campaign has resulted in an increase
of sales. The campaign won the 2008 Diamond Clio
Award, one of the highest awards in the advertising
world.
New “Diamond” Shreddies Decision Point
“old” Shreddies
1.
Name three products and their
product extensions.
2.
Is the Ipod at a decision point or
still in its growth stage? Why?