sport.rbc.ru

sport.rbc.ru
PROJECT
RBC SPORT is the leading
sports publication for
business audience
▪▪
▪▪
▪▪
▪▪
▪▪
Over 3.5m users per month
Online broadcasts of main soccer matches
Exclusive interviews with famous Russian
sportsmen
Commentaries and interviews are quoted by
leading sports media outlets
Unique special projects about key sports
events across the world (Olympic Games,
FIFA World Cup, etc.)
Source: TNS Russia, Web Index project, meters, April 2014
sport.rbc.ru
READERSHIP
Breakdown by number of visitors and views
Number of
visitors
Number of
impressions
4,000,000
3,513,000
3,500,000
13,880,000
14,000,000
12,000,000
3,000,000
9,000,000
2,500,000
2,000,000
6,000,000
3,263,000
1,500,000
3,000,000
1,054,000
1,000,000
531,000
500,000
500,000
212,000
0
0
day (week day)
week
Source: TNS Russia, Web Index project, meters, April 2014
sport.rbc.ru
month
AUDIENCE PROFILE
Men – 57,6%
max
20
17%
Men
15
Women
13%
10%
10
12% 12%
8%
5
9%
7%
5%
4%
0
18-24
25-34
35-44
Source: TNS Russia, Web Index project, Russia 100 000+, April 2014
sport.rbc.ru
45-54
55-64
RATING OF WEBSITES
Visitors of sports websites in Russia, ‘000 people
3,135
Championat.com
2,667
Sport-express.ru
2,518
Sportbox.ru
2,401
Rbc.ru // Sport
1,993
Sports.ru
1,593
Sovsport.ru
Rsport.ru
1,177
Source: TNS Russia, Web Index project, Russia 100 000+, age 12-64, April 2014
sport.rbc.ru
AFFINITY INDEX
The project’s target audience: affluent men, executives
80
Women
12-17
34
affinity index
<100
affinity index
>100
62
18-24
89
25-34
141
131
35-44
45-54
Secondary education
Affinity Index (>100) – characterizes
a resource’s target audience 123
Men
45
148
Higher education
Executives
153
Specialists
Office worker
Worker
Students
Middle income
High income
47
47
94
100
126
Source: TNS Russia, Web Index project, Russia 100 000+, audience 12-64, April 2014
sport.rbc.ru
191
AFFINITY INDEX
RBC SPORТ is the leader among the most in-demand audience –
people aged 25-54 with high income
Affinity Index
142
Sport.rbc.ru
134
Sport-express.ru
132
Rsport.ru
Sovsport.ru
130
Sports.ru
130
119
Sportbox.ru
Championat.com
114
Source: TNS Russia, Web Index project, Russia 100 000+, April 2014
sport.rbc.ru
AFFINITY INDEX
RBC SPORT is a leader in the “Male Executives” category*
Affinity Index
192
Sport.rbc.ru
188
Sovsport.ru
174
Sport-express.ru
166
Rsport.ru
142
Sports.ru
Championat.com
Sportbox.ru
141
137
Source: TNS Russia, Web Index project, Russia 100,000+, audience aged 12-64, April 2014
*The metric is calculated for all male population
sport.rbc.ru
CPM
Optimal CPM for your target audience
Sports.ru
Banner
240x400
Sovsport.ru
Sport.rbc.ru
Sportbox.ru
Sport-express.ru
Pricelist CPM, RUB
Not include 18% VAT
sport.rbc.ru
0
50
100
150
200
250
300
350
400
450
ADVERTISING OPPORTUNITIES
Teaser in the header
Leaderboard 100%х90 / 100%х250
CPM 86
Cost: RUB 750,000 (per week)
Package with all RBC projects
without Travel.rbc.ru and Lf.rbc.ru
Static
CPM 340-400 / 520-600
Dynamic, in a package with RBC news,
Rbcdaily.ru, Quote.rbc.ru и Lf.rbc.ru
Banner 240x200
Banner 240х400 on the right
IMHO VI packages
CPM 250-360
Dynamic
Banner 240х400/600
CPM 590-690
Dynamic, in a package with RBC news
Banner strip 50%х300, 2nd screen
3-sided branding
CPM 300
Cost: RUB 1,200,000 (per week)
Static
Banner 240x200
CPM 450-480
Dynamic, in a package with RBC news
Special projects
Cost: from RUB 1,500,000
Prices are shown in rubles without any discounts, seasonal markups or 18% VAT
sport.rbc.ru
CPM 560-650
Dynamic, in a package with RBC news
Teaser on the right, 2nd screen
CPM 45
Cost: RUB 180,000 (per week)
Static
Banner 240x200
CPM 320
Dynamic
Banner strip 100%х300
CPM 300
Dynamic,
counted on scroll to page bottom
ADDITIONAL ADVERTISING OPPORTUNITIES
ADVERTORIALS
PRICE: RUB 150,000 VAT NOT INCLUDED
. Placement
Theme-based section – unlimited period
. Announcement:
Homepage – Red line placed under TV – one day
It’s possible to place the announcement on the RBC homepage for
RUB 200,000 excl. VAT (1.5m impressions; reach – 200,000)
NUMBER OF ANNOUNCEMENT IMPRESSIONS: 350,000
ANNOUNCEMENT REACH: 100,000
sport.rbc.ru
KEY SPORTS EVENTS IN 2014
2014
Australian Open Tennis
Championship
January 13-26
Ice Hockey World Championship
(Belarus)
May 9-25
FIFA World Cup (Brazil)
June 12 – July 13
sport.rbc.ru
Roland Garros (French Open)
May 25 – June 8
U.S. Open (tennis)
Championship
August 25 – September 7
XXII Winter Olympic Games
February 7-23
Wimbledon Championship
(England)
June 23 – July 6
Formula 1 World Championship
March - November
KEY SPORTS EVENTS IN 2015
2015
Ice Hockey World Championship
(Czech Republic)
May 1-17
World Athletics Championships
(China)
August 22-30
sport.rbc.ru
The XXVII Winter Universiade
(Spain)
Biathlon World Championships
(Finland)
January 22 – February 1
March 4-15
Wimbledon Championship
(England)
World Aquatics Championships
(Kazan, Russia)
June 29 – July 12
July 17 – August 2
UEFA Champions League
2015/2016
Formula One World Championship
August 2015 – May 2016
March - November
CONTACTS
78 Profsoyuznaya St., Moscow, Russia Tel.: (495) 363-11-11
sport.rbc.ru