Gulfshore Life

MEDIA
Planner
2014
Serving Southwest Florida
for 44 years
A GREAT REGION
deserves a great
Magazine
Gulfshore Life magazine outsells its closest competitor
four-to-one on Florida newsstands.
SUBSCRIBER SNAPSHOT
$546,000
AVERAGE ANNUAL INCOME
ISSUE
THE PEOPLE
ZINE
THE MAGA
OF SOUTHWES
T FLORI DA
A
STAR
IS
BORN
el of the Year
Meet our Mody and the two
Ashley Gerr g on p. 52
finalists, startin
WIN
ERDOGSTHE
ODDS
THE UND
WHO BEAT
4 LOCALS
RE GO
ADVENTU
COULD MR. OUT LYING?
A WEEK WITH
UP FOR
STEPPING IN CRISIS
CHILDREN
ICU
PEDIATRIC
INSIDE THE S HOSPITAL
AT CHILDREN’
Plus
ST
SCAM ARTI
THE NAPLES
MS
S HIS VICTI
WHO OWE
N
$77.3 MILLIO
&
’S PUT
CHIEF WHO
THE POLICE
S CRIMINALS
FORT MYER
ON NOTICE
$3.7
million
AVERAGE NET WORTH
$1.2
million
AVERAGE VALUE OF HOME
BREAKING
THE MAGA
ZINE
THROUGH:
TRIU
OF SOUTHWES
MPHS & CHA
LLENGES OF
WOMEN IN
THE WORKP
LACE
T FLORI DA
Paradise
FOUND
EXCLUSIVE
LOOK AT STU
IMAGES OF
NNING
SWFL
7
OF SOUTHW
FLORIDA’S EST
COOLEST
BACHELORS
Sources: COMAG Marketing Group | MMR
NO OTHER MEDIA OUTLET DELIVERS
Southwest Florida’s affluent, active adults like
TOTAL AUDIENCE 18+
MORE READERS
than any other Southwest Florida monthly
131,346
126,762
119,151
Total Per-Issue Readership: 94,000
Total Readership (Four - Issue Cumulative): 131,346
26,247
USA
Today
41,814
Naples
Illustrated
é Bella
37,704
42,892
131,346
68,978
24,143
Wall
Street
Journal
RSW Living
Gulfshore Life
WAVVFM
NBC
NDN Gulfshore
News Section 1
Life
2-3pm
If we want to be seen, by the right audience, we advertise with Gulfshore
Life. GSL is more than just an advertising venue. They are a partner.
— Dan Lubner, Clive Daniel Home
Source: Media Audit 2013
3
MAGAZINES
are the medium of
Engagement
“Magazine media deliver powerful relationships that influence,
inspire and endure. The magazine media brand experience is
based on trusted editorial, complemented by relevant advertising.
This dual immersion in edit and ads satisfies the interests and passions of millions of readers—when, where and how they choose.
The reader’s commitment to this unique brand experience results in
superior levels of ad receptivity, online search, purchase intent and
extraordinary engagement in and sharing of both edit and ads.”
Gulfshore Life and NCH have a lot in common. Both organizations have been
serving Southwest Florida for decades. NCH has been an advertiser since
the 1980s and we’ve been partners with Gulfshore Life on our NCH Naples
Health magazine for the past six years. Gulfshore Life—a professional, respected hometown team producing quality magazines for Southwest Florida.
— Debbie Curry, NCH H ealthcare System
4
Source: Media USP
Why Magazines Work
Engagement
MAGAZINES CONTINUE TO SCORE HIGHER THAN TV OR THE INTERNET
in “ad receptivity” and other engagement measures. Readers spend an
impressive 41 minutes with each issue. Among digital readers, 73 percent
read or tap on advertisements appearing in electronic magazines.
Trust
CONSUMERS TRUST AND BELIEVE MAGAZINES AND EMBRACE
advertising as a part of the brand experience. In fact, studies show that ads
in magazines rank higher in trust than ads on TV, radio or online.
Action
MAGAZINES ARE MOTIVATING. MORE THAN 60 PERCENT
of print magazine readers took action as a result of a magazine ad.
I continue to be amazed by the responses that we receive from all over
the United States regarding our advertising in Gulfshore Life and
Naples Health. Our sales increased over a measured time with the
help of Gulfshore Life’s innovative approach to our target market.
— Vicky Tracy, The A rlington
Source: magazine.org
5
PEOPLE ARE
most influenced & inspired by
Magazine Media
ad-supported
(index) magazines websites tv networks
I pay attention to or notice ads 145 85 90
Ads fit well with the content 139 96 86
It is a way to learn about new products 135 100 77
Inspires me in my own life 135 96 88
Gets me to try new things 131 100 81
I get valuable info from the ads 130 96 83
Ads help me make purchase decisions 130 100 85
I am more likely to buy products in ads 125 95 85
Inspires me to buy things 122 109 78
I trust it to tell the truth 113 107 84
It is an escape for me 111 77 114
Magazine readership
continues to grow
93%
96%
OF U.S. ADULTS
READ MAGAZINES
OF THOSE UNDER 35
READ MAGAZINES
Magazine readers are super influencers
Across 60 product categories, magazines rank #1 or #2 among super influentials—
more than any other medium. *Includes Internet magazine activity
42
INTERNET* 38
RADIO 30
OUTDOOR 6
TV 4
NEWSPAPER 2
PRINT MAGAZINES
6
Source: magazine.org
DISTRIBUTION
P R O V E N . V E R I F I E D. L O YA L .
Research from The Media Audit, a national independent market survey of local media,
shows that Gulfshore Life is one of Southwest Florida’s largest media outlets, reaching
more than 131,346 readers over a four-issue period. Year after year, Gulfshore Life’s subscription renewal rates are among the highest of all city and regional magazines in SWFL.
23,500
*AVERAGE MONTHLY COPIES PRINTED
SUBSCRIBERS • TARGE TED M AILINGS • NE WSS TANDS
HOTEL S • E VENT & PUBLIC PL ACE COPIES
Shannon Green Collection prides itself on offering beautifully crafted, oneof-a-kind artisanal jewelry pieces. A uniquely fused collection, Bohemian
to Elegant, Ethnic to Rock & Roll and beyond. I am as selective with our
marketing as I am in choosing my collection pieces. Gulfshore Life has,
without question, provided my boutique with both exceptional ad assistance as well as an avenue into the finest homes and businesses in Naples.
— Shannon, Shannon Green Collection
*Includes Discover Southwest Florida Hardcover Resort Distribution.
Average Net Circulation 20,680
7
DISCOVER
Southwest
Florida
Reach 1.5 million vistors who spend over
$800 million in Southwest Florida annually.
No one reaches tourists like Gulfshore Life Magazine.
n
n
n
E
very issue of Gulfshore Life is distributed in 57 hotels in Collier and
Lee County.
G
ulfshore Life magazine is sold on more than 200 newsstands in Florida,
including the following airports:
Southwest Florida International Airport in Fort Myers | Sarasota-Bradenton
International Airport | Tampa International Airport | St. Petersburg Airport
Fort Lauderdale-Hollywood International Airport | Miami International Airport
Gulfshore Life is also sold in important out-of-state tourism feeder markets.
DISCOVER
SOUTHWEST
FLORIDA
BES
T
VISI
MAG TORS
AZ ’
FLO
IN
RID
ASSOA MAGA E
CIA
TIO ZINE
N
The Ultimate
Guide to
BEACHES,
RESTAURAN
TS,
SHOPPING, HOM
ES,
GALLERIES,
ATTRACTION
S
and
more!
DISCOVER
RE LIFE
OF GULFSHO
A PUBLICATION
T
’
BESORS
E
VISIT
GUID
ze
Bron GAZIN
A MA
IATION
RID
FLO ASSOC
E
SOUTHWEST
FLORIDA
Guide to
The UltimateAURANTS,
BEACHES, REST
ES,
SHOPPING, HOM
ATTR ACTIONS
GALLERIES,
and more!
8
NOT REMOVE
• PLEASE DO
RESORT COPY
RESORT COPY
• PLEASE DO
NOT REMOVE
Discover Southwest Florida Visitors’ Annual
Gulfshore Life’s December issue is customized as a hardbound
publication with content geared to the visitor market and placed
in-room annually in more than 7,000 hotel rooms (over 26,000
annual distribution with hard-cover and soft-cover combined).
DIGITAL
Website
Available exposure includes
all pages not sold for exclusive
monthly category sponsorships.
Win This
Published monthly. An
exclusive online giveaway
on gulfshorelife.com.
Weekend Insider
Distributed every Thursday.
An insider’s guide to the coolest
goings-on in town that weekend.
E-Blasts
Distributed twice a month
on Mondays. An exclusive
advertiser promotion.
GSL APP
Concierge Insider
A monthly e-newsletter targeted to
Southwest Florida's Concierge and
Guest Services Association highlighting
events and promotions for their guests.
Gulfshore Life single issues
and subscriptions available.
FREE app in the App Store.
Flash
Distributed every Wednesday.
The latest pics from Southwest
Florida’s premier events.
Please see digital media kit for rates and specs or log on to gulfshorelife.com.
9
COMMUNITY
Partnerships and
Sponsorships
Gulfshore Life actively supports a variety of organizations
throughout Southwest Florida. Not only does each relationship
provide us with an amazing opportunity to give back to the community in which we live and work, but we’re also able to extend the
reach of your advertising message to a highly qualified audience.
Advertising with Gulfshore Life means you’ll have access to both subscribers and nonsubscribers through bonus distribution of Gulfshore
Life at carefully selected events. Additional community partnerships
and sponsorships also offer networking opportunities and valuable
exposure that strengthens your advertising program.
Gulfshore Life exemplifies the heart and soul of our vibrant
community through its interesting and beautifully written
editorial and its always fresh design. We are proud to present
our company and our associates to the public through its pages.
— Craig Jones, Premier Sotheby's International Realty
10
Featured EVENTS
M ARCH
Fashion Fever
APRIL
The White Party
JUNE
Top Doctors
JULY
Cover Model Contest
AUGUS T
Best of
O C TOBER
Bachelor Party
NOV EMBER
Men & Women
of the Year
Source: MMR, The Media Audit, March-April 2012, March-April 2013
Each year, Gulfshore
Life readers donate
more than
$4to8chmaritailbllieon
organizations!
11
2014 CALENDAR
JANUARY
APRIL
ADVERTISING SPECIAL SECTIONS
Wine Buying Guide
Who’s Who in Health Profiles
Ready-Set-Shop (4-issue buy Jan-April)
Best Lawyers
ADVERTISING SPECIAL SECTIONS
Architectural & Interior Design
Home & Garden Resource Guide
Who’s Who in Health Profiles
A sk a Realtor: Q&A
AD CLOSE: November 15, 2013
MATERIALS DUE: November 29, 2013
AD CLOSE: February 10, 2014
MATERIALS DUE: February 24, 2014
FEBRUARY
MAY
ADVERTISING SPECIAL SECTIONS
Wealth Management
Design Source
ACE Tournament
ADVERTISING SPECIAL SECTIONS
Best of the Gulfshore
Five Star Real Estate
Ready-Set-Shop (3-issue buy May-July)
AD CLOSE: December 13, 2013
MATERIALS DUE: December 21, 2013
AD CLOSE: March 17, 2014
MATERIALS DUE: March 31, 2014
MARCH
JUNE
ADVERTISING SPECIAL SECTIONS
Choices in Aging Care:
- Retirement Living
- Home Health Care Profiles
Women of Influence
Five Star Wealth
ADVERTISING SPECIAL SECTIONS
Travel Southwest Florida
Recreation Guide
SUPPLEMENT: Health Care Guide
- Southwest Florida's Top Doctors
Food and Wine
n
n
n
n
Good Living
n
n
n
The Fashion Issue
n
n
n
12
AD CLOSE: January 15, 2014
MATERIALS DUE: January 24, 2014
Where We Live
n
n
n
n
Best of the Gulfshore
n
n
n
Fun Issue
n
n
n
AD CLOSE: April 14, 2014
MATERIALS DUE: April 28, 2014
In Every Issue
ISING
SPECIAL ADVERT
SECTION
Dining, Fashion, Home, Real Estate, Shopping, Beauty & Fitness,
Arts & Social Events and Calendar
SHOPPING
JULY
NOVEMBER
ADVERTISING SPECIAL SECTIONS
Summer Savings
Health - Beauty - Wellness
ADVERTISING SPECIAL SECTIONS
Plastic Surgery Q&A
Holiday Guide
Home & Remodeling
Franklin Templeton Shootout
The People Issue
n
n
AD CLOSE: May 12, 2014
MATERIALS DUE: May 26, 2014
AUGUST
Gulfshore Masters
AD CLOSE: June 16, 2014
MATERIALS DUE: June 30, 2014
SEPTEMBER
September & Social Register
ADVERTISING SPECIAL SECTIONS
Giving Back
Event and Party Planning Guide
n
FA S H I O N
D E S T I N AT
URNISHIN
| HOME F
PHOTOGR APHY
Season Preview
BY NESTI MENDOZA
Readers’ Ch
Annual A
oice
wards
n
n
n
n
AD CLOSE: September 15, 2014
MATERIALS DUE: September 29, 2014
Honoring the Best
DECEMBER
ADVERTISEMEN
of the Gu
lfshore 20
13
T
Discover SWFL Visitors' Guide
ADVERTISING SPECIAL SECTIONS
Visitor Resource Guide
Gulfshore Dining
Food Lover’s Guide - Menus
n
n
n
AD CLOSE: October 13, 2014
MATERIALS DUE: October 27, 2014
ONE SEASON
ONE TITLE
n
AD CLOSE: July 14, 2014
MATERIALS DUE: July 28, 2014
IONS
& MORE
T Y | S PA S
GS | BEAU
24, 2013
November 18lders.com
65
pTitleho
CMEGrou
2013
RE LIFE • October
GULFSHO
OCTOBER
Bachelors
ADVERTISING SPECIAL SECTIONS
Women’s Health
LPGA Guide
Ready-Set-Shop (3-issue buy
Oct-Dec 2014)
n
n
n
AD CLOSE: August 18, 2014
MATERIALS DUE: September 1, 2014
Gulfshore Life has been our magazine of
choice for 10 years. Partnering with Gulfshore
Life has reached new clients and maintained
our existing clients from Sarasota to Naples.
— Rob Carvell, Brodeur Carvell Fine A pparel
13
RATE INFO
CLIENT-SUPPLIED ART AND
DIGITAL FILE SUBMISSIONS
MEDIA & FILE FORMATS
Preferred File Format: PDF/X-1a
Alternate File Formats Accepted:
Native Application Files (MAC
ONLY) Adobe CS (Illustrator,
InDesign, Photoshop)
PC USERS MUST PROVIDE HI RES
PDF/X-1a or a PRESS READY PDF.
PLEASE NOTE: PDF files must
contain only 4-color process
images (CMYK). Gulfshore Life
magazine can not be responsible
for PDF files prepared incorrectly.
Image Requirements: All images
for ads should be color corrected
and provided at or above our
minimum resolution requirement
of 300 dpi. Image files should be
CMYK and in .tif, .eps or .jpg file
format.
ACCEPTABLE PROOFS
Black & White Ads: A laser
print is requested.
Color Ads:
A SWOP Certified* contract
level proof is required for color
guidance on press. Color laser
& ink jet proofs will be used only
for content checking and will not
serve as color guidance on press.
If a SWOP certified proof is not
supplied, Gulfshore Life magazine cannot guarantee the color
reproduction of your ad.
For more
information on SWOP standards
and acceptable proofs, please
visit swop.org or idealliance.org.
14
SPOT COLORS
Pantone (PMS), Metallic and DayGlo inks are available at an extra
cost, but must be requested in
advance. Otherwise, Gulfshore
Life magazine will convert all spot
colors (ie. Pantone) to CMYK.
Please convert spot colors to 4/C
process on your own if you wish
to manage the color conversion.
Spot colors cannot be expected
to exactly match their CMYK
equivalent.
PRODUCTION REMINDERS
Spreads should be prepared
as separate full-page ads to
ensure proper bleed. (See fullpage bleed dimensions.) Please
convert all RGB images and spot
colors to CMYK.
Ads created in
an unacceptable format cannot
be accepted and will need to be
resubmitted or recreated.
All ads
submitted should be suitable
to print as is. Gulfshore Life
magazine cannot be responsible
for any errors in content.
If files
are prepared improperly and
mechanical requirements are not
met, Gulfshore Life magazine
cannot guarantee the reproduction of the ad.
SUBMITTING FINAL AD
MATERIALS
There are three ways to submit
your advertising materials to
Gulfshore Life magazine:
OPTION 1
WE ACCEPT DIGITAL FILES
THROUGH EMAIL.
Hi Res – PDF’s (Preferred) When
sending a PDF please make sure
any crop, bleed and registration
marks or color bars are not within
the live or bleed area of the ad.
Attn: Valerie Roop:
[email protected]
OPTION 2
SEND DISK WITH PROOF.
CD, DVD or flash drives accepted. Along with the disk please
provide contact info, issue date
or insertion order, advertiser
name, agency name, plus an
“acceptable“ proof. Please review the ACCEPTABLE PROOFS
section above. Disks will be
returned if requested. All final ad
materials should be shipped to
Valerie Roop in the Production
Department.
Attn: Valerie Roop
Gulfshore Life magazine
1421 Pine Ridge Road, Unit 100
Naples, FL 34109
OPTION 3
UPLOAD AD FILES
Files can be submitted electronically by upload to our FTP Site:
www.ftp.jax.trendoffset.com
FTP step-by-step instructions are
also available on this website,
or call your sales representative
to have a PDF sent to you.
Multiple files must be put into a
.zip or .sit archive.
APPROVAL PROCESS
Customers will be sent a proof of
their advertisement to approve
by email before we proceed with
printing. In order to do this we
must receive your information
and files by the material deadline
date. We feel this is the most
critical step in the entire process
by establishing responsibility and
ownership of the end product.
Agency and press ready ads will
not receive a proof unless otherwise requested.
DESIGN SERVICES
Our design staff can prepare your
ad for a nominal charge. Fees are
dependent on the size and complexity of the ad, but a general
price structure is as follows:
n 1/3-page or smaller ad design
$100
n 1/2-page or larger ad design
$175
n 4-color scan (per image) $75
LATE FEES
Materials submitted after deadline are subject to a $75 late fee.
CANCELLATIONS
Please refer to your contract for
cancellation terms.
RATE CARD
SPECIFICATIONS
Proudly displayed in hotel lobbies and in
more than 7,000 guest rooms, including ...
TRIM SIZE: 8.125” WIDE X 10.75” HIGH
2-Page Spread,
Bleed
16.5” x 11”
2-Page Spread,
Non-bleed
16.25” x 10.75”
Full Page,
Bleed
8.375” x 11”
2/3 Vertical
4.5” x 9.5625”
1/2 Vertical
4.5” x 7.125”
Full Page,
Non-bleed
8.125” x 10.75”
1/2 Horizontal
1/3 Vertical
6.815” x 4.6875” 2.1875” x 9.5625”
2-Page Spread
Safety
15.75” x 10.25”
Full Page
Safety
7.625” x 10.25”
1/3 Square
4.5” x 4.6875”
Frequency
12X
Spread
Page
Two Thirds
One Half
One Third
One Sixth
Inside Back Cover
Back Cover
First Spread
Second Spread
$7,140 $8,085 $8,568 $9,513
$4,767 $5,397 $5,723 $6,353
$3,528 $4,001 $4,232 $4,704
$2,961 $3,360 $3,549 $3,948
$2,016 $2,279 $2,415 $2,678
$1,134 $1,292 $1,365 $1,512
$6,426 $7,287 $7,718 $8,568
$7,140 $8,085 $8,568 $9,513
$8,106 $9,177 $9,723 $10,805
$7,623 $8,642 $9,146 $10,164
6X 3X
OPEN
1/6 Vertical
2.188” x 4.688”
1/6 Horizontal
4.5” x 2.3125”
Visitors' Annual
Spread
Page
Two Thirds
One Half
One Third
One Sixth
Inside Back Cover
Back Cover
First Spread
Second Spread
$10,200
$6,810
$5,050
$4,230
$2,870
$1,620
$9,190
$10,200
$11,580
$10,890
COLLIER COUNTY
Bellasera Hotel
Courtyard by Marriott
Naples
DoubleTree Suites
Hotel Naples
Edgewater Beach Hotel
Fairfield Inn & Suites
Naples
Fairways Inn of Naples
Hampton Inn Naples
Central Hotel
Hilton Marco Island
Beach Resort & Spa
Hilton Naples
Inn at Pelican Bay
Inn of Naples
LaPlaya Beach & Golf
Resort
Lemon Tree Inn
Marco Beach Ocean
Resort
Naples Bay Resort
The Naples Beach
Hotel & Golf Club
Naples Courtyard Inn
Waldorf Astoria Naples
Park Shore Resort
Port of the Islands
Everglades
Adventure Resort
Staybridge Suites
Naples-Gulf Coast
The Inn on Fifth
Trianon Old Naples
LEE COUNTY
Best Western Plus
Beach Resort Hotel
Casa Loma Motel on
the Waterfront
Casa Ybel Resort
Comfort Inn
Bonita Springs
Courtyard by Marriott
Fort Myers at Gulf
Coast Town Center
Crowne Plaza
Fort Myers at the
Bell Tower Shops
DiamondHead Beach
Resort & Spa
Embassy Suites
Fort Myers-Estero
GullWing Beach Resort
Hampton Inn
Bonita Springs
Harbour House at
The Inn
Hilton Garden Inn
Fort Myers
Holiday Inn
Fort Myers Beach
Homewood Suites by
Hilton Bonita Springs
Hotel Indigo
Hyatt Regency
Coconut Point Resort
and Spa Bonita
Springs
Hyatt Coconut
Plantation
Matanzas Inn Resort
Pointe Estero Beach
Resort
Residence Inn by
Marriott Fort Myers
Sanibel & Captiva
Accommodations
Sanibel Cottages
Resort
Sanibel Harbour
Marriott Resort & Spa
Sanibel Moorings
Shell Island Beach Club
SpringHill Suites by
Marriott Fort Myers
Airport
Tarpon Lodge
Trianon Bonita Bay
Tween Waters Inn
Island Resort
AFFILIATED
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Symphony Show House Trio,
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SLICE MAGAZINE
SAN ANTONIO MAGAZINE
1421 Pine Ridge Road, Suite 100, Naples, FL 34109
(239) 449-4111 | (800) 220-4853 | Fax (239) 431-8420 | gulfshorelife.com
AN OPEN SKY MEDIA PUBLICATION