Hot Scope Workshop

Unlock the value
within your existing
customers!
An Post Driving Success Roadshow
Leanne Papaioannou
VIP Model
VIP Model
Value
© Copyright
“doing the same thing
over and over again
and
expecting different
results”
VIP Model
Value
Insight
© Copyright
30 Years in
Business
Step Change
VIP Customer Communication
Gold Customer Communication
Rest of Customer Base eDM
VIP Model
Value
Personalise
© Copyright
Insight
Advocate Base
Affiliate Base
The Results
Gold - Best Low Budget, 2010
VIP Model Recap
Value
Personalise
© Copyright
Insight
VIP TO THE
POWER OF
WOW!
VIP to the Power of WOW
Value
Recognition
& Reward
Insight
Personalise
© Copyright
Recognition & Reward
Your Personal VIP Model
Value
Recognition
& Reward
Insight
Personalise
© Copyright
START
TODAY
Measurable Customer Retention Strategies
Chilli Pepper Marketing
t. 01 667 3145
www.chillipepper.ie