Shooting Sports Participation 2008 INDUSTRY
Transcription
Shooting Sports Participation 2008 INDUSTRY
National Shooting Sports Foundation 2008 INDUSTRY REFERENCE GUIDE Flintlock Ridge Office Center • 11 Mile Hill Road • Newtown, CT 06470-2359 Tel: (203) 426-1320 • Fax: (203) 426-1087 2008 Table of Contents: SECTION A: State of Our Marketplace — Industry Trends Hunting License Data (Pages 2-11) • Hunting License Sales — 20-Year Trends (1986-2006) • Paid Hunting License Holders by State (10-Years) • Paid Hunting License Holders as a Percentage of the U.S. Population • State-Level Data: Hunting License Holders • Certified Paid Hunting License Holders / Gross Cost: 1960-2006 • Hunting License Holders in Relation to U.S. Population Trends • Population Dynamics - Baby Boomer Effect • Resident / Non-resident Hunting License Trends by State (20-Years) • Hunting License Trends (% Residents versus % Non-Resident) • Hunter Mobility — Where Out-of-State Hunters Hunt • Which Hunter Number to Use? Firearm & Ammunition Excise Tax (FAET) Trends (Pages 12-19) • Sport Fish & Wildlife Restoration Cycle • 2007 Apportionment of Pittman-Robertson Wildlife Restoration Funds • FAET Reference Summary • FAET Collections by Quarter (2007-2006-2005-2004) • Excise Taxes as Projected Sales • Federal Excise and Fuel Receipts FY 2002- FY 2007 • Historical Excise Tax Trends (1982 - Present) National Instant Criminal Background Check System (NICS) (Pages 20-28) • NICS Fact Sheet • Total Checks by Year & Month (1999-2007) • Total Checks by State — 2007 • Reasons Why NICS Denies • NICS Delay Queue Forecast • NICS by Type 2007-2002 • 2007 Total State POC and Federal Checks (by State) • NICS Participation Map Federal Firearm License Trends (Pages 29-38) • FFLs by Type • Federal Firearm License Dealers 2008 Snapshot, by State by Type • 2008 vs. 2007 Dealer Trends (Type 1 & 2) • Historical FFL Trends: 1975-2008 • Number of Retailers Per 1,000 Population • Number of Retailers — 8-Year Trends (Type 1 & 2) Firearms Production Trends (Pages 39-45) • Annual Firearms Manufacturing and Export Report (AFMER) • U.S. Firearms Production (1998-2006) • Top-40 Firearm Manufacturers (2006) • Handgun Manufacturers by Caliber • Rifle and Shotgun Manufacturers by Total Production The 2008 Industry Reference Guide is a publication of the National Shooting Sports Foundation. For more information, contact: National Shooting Sports Foundation, Inc. 11 Mile Hill Road Newtown, Connecticut 06470-2359 203/426-1320 • Fax: 203/426-1087 www.nssf.org Import and Export Trends (Pages 47-54) • U.S. International Trade Commission Fact Sheet • U.S Imports for Consumption (1999-2007) • 2007 U.S. Imports / Exports by Country • Quarterly Consumption - Firearms and Ammunition Other Important Industry Indicators (Pages 55-62) • Trends in Firearm-related Fatalities • Industry Statistics: Small-Arms & Small-Arms-Ammunition Industry • 10-Year Manufacturing Trends • Boy Scouts Merit Badge Program — Trends SECTION B: Shooting Sports Participation (Pages 64-78) • The Importance of Syndicated Research Studies • Superstudy of Sports Participation — 1990-2008 • Selected Shooting Segments — 2007 Profile • 2007 Geographic Supplement: State-level Participation • Women as a Percentage of All Participants • Female Participation in the Shooting Sports (5-Year Trends) SECTION C: Demographics of Shooting Sports Participants (Pages 80-99) • Hunter & Avid Hunter Demographics (by Region) • Hunter Demographics (by Species Hunted) • Superstudy of Sports Participation — Profile by Segment • Average Age of Shooting Sports Participants SECTION D: Sales Analysis by Product Segment (Pages 101-115) • Consumer Purchases — 2006 Profile • Price Distribution by Product Segment • Consumer Purchases of Used Shooting Sports Equipment • Economic Contributions from All Hunting Activities (by State) • Expenditures — All Hunting in the United States • Average Annual Expenditure Per Hunter (by Game / Region) • HunterSurvey.com — Consumer Panel • HunterSurvey.com — 2007 Highlights SECTION E: Social Research Trends (Pages 117-126) • Gallup Poll Collection of Firearm-related Statistics 2008 NSSF Industry Research Directory (Pages 127-134) Steve Sanetti – President / CEO Bill Brassard – Managing Director, Communications, Safety & Education Chris Dolnack – Senior Vice President Randy Clark — Managing Director, Program Development Lawrence Keane – Senior VP / General Counsel Frank Briganti – Director, Industry Research & Analysis Nancy Coburn – Vice President & CFO Bettyjane Swann – Manager, Member Services Deb Moran – Manager, Graphics Section A: State Of Our Marketplace: Industry Trends 2008 INDUSTRY REFERENCE GUIDE National Shooting Sports Foundation • 2008 Industry Reference Guide 1 20-Year Trends (1986-2006) HUNTING LICENSE SALES The most recent numbers of paid-hunting license holders released from the U.S. Fish and Wildlife Service show an increase in the total quantity of hunting licenses, permits, tags and stamps over last year’s numbers; from 14,575,484 to 14,623,598. While the data shows that total number of certified paid-license holders has remained relatively stable over the last five years; hunters are contributing more dollars, in fact a total of $753.5 million was collected in 2006, 4% over the prior year and an historical high. Long-term trends This increase in gross dollars (the largest portion of the sportsmen’s contribution to conservation) is coming out of the wallets from fewer hunters meaning that today’s hunters are spending more per hunter than ever before. In fact, their contributions have considerably outpaced the rate of inflation. The next several pages of this report detail these trends and provide a more accurate picture of how important today’s hunters are socially and economically. YEAR Paid Hunting License Holders 1986 15,773,190 1987 15,812,528 39,338 0.2% $345,022,827 6.2% 1988 15,918,522 105,994 0.7% $380,747,726 9.4% 1989 15,960,808 42,286 0.3% $389,464,856 2.2% 1990 15,797,290 (163,518) -1.0% $422,074,445 7.7% 1991 15,718,845 (78,445) -0.5% $438,411,287 3.7% 1992 15,746,706 27,861 0.2% $481,043,950 8.9% 1993 15,627,763 (118,943) -0.8% $501,487,869 4.1% 1994 15,343,300 (284,463) -1.9% $502,453,491 0.2% 1995 15,232,793 (110,507) -0.7% $532,580,412 5.7% 1996 15,144,303 (88,490) -0.6% $542,752,199 1.9% 1997 14,906,826 (237,477) -1.6% $565,213,741 4.0% 1998 14,888,663 (18,163) -0.1% $561,844,286 -0.6% 1999 15,144,608 255,945 1.7% $688,018,976 18.3% 2000 15,044,324 (100,284) -0.7% $612,698,063 -12.3% 2001 14,990,570 (53,754) -0.4% $642,069,055 4.6% 2002 14,966,406 (24,164) -0.2% $658,993,797 2.6% 2003 14,740,188 (226,218) -1.5% $679,824,466 3.1% 2004 14,779,071 38,883 0.3% $703,794,135 3.4% 2005 14,575,484 (203,587) -1.4% $723,712,681 2.8% 2006 14,623,598 48,114 0.3% $753,569,299 4.0% 15,273,133 (57,480) -0.4% $545,208,221.71 4.0% 14,891,276 (55,381) -0.4% $648,408,245.27 2.9% 14,779,220 (70,121) -0.5% $693,660,572.17 3.4% 20-YR Average 10-YR Average 5-YR Average Increase / Decrease % Change Dollar Value % Change $323,595,095 License Holders Gross Dollars 15,200,000 $780,000,000 $760,000,000 15,000,000 $740,000,000 14,800,000 $720,000,000 $700,000,000 14,600,000 $680,000,000 14,400,000 Gross Dollar Contributions (A total of all licenses, tags, permits and stamps purchased) $660,000,000 $640,000,000 14,200,000 $620,000,000 14,000,000 $600,000,000 2000 2001 2002 2003 National Shooting Sports Foundation • 2008 Industry Reference Guide 2004 2005 2006 Paid Hunting License Holders (A paid license holder is one individual regardless of the number of licenses purchased) 2 PAID HUNTING LICENSE HOLDERS BY STATE (10-YEARS) (The table below provides a quick reference for state specific hunting license trends over the last decade). STATE 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 10-Year Average 2006 vs. 10-Yr Average AL 269,097 266,386 273,506 272,525 271,865 278,052 273,638 270,229 267,354 259,241 255,923 268,892 -4.8% AK 95,260 101,306 95,364 95,745 97,508 93,377 97,537 99,121 98,084 99,954 96,979 97,294 -0.3% AZ 179,731 180,733 190,037 198,025 196,659 191,653 183,478 181,467 182,044 196,706 202,976 189,410 7.2% AR 323,990 319,402 330,689 412,114 395,304 400,555 402,493 386,559 378,162 375,737 354,042 370,822 -4.5% CA 343,838 328,824 316,815 309,236 317,063 316,549 320,092 315,588 305,962 299,303 295,163 315,312 -6.4% CO 349,491 352,823 362,927 328,879 337,475 298,292 300,574 309,801 318,971 312,151 306,179 325,233 -5.9% CT 65,596 63,883 62,556 61,608 60,345 59,309 57,720 54,926 54,130 52,207 48,857 58,285 -16.2% DE 21,607 21,988 21,675 21,357 21,383 20,918 21,488 20,066 18,480 19,472 19,681 20,738 -5.1% FL 183,808 205,939 181,177 179,344 177,116 181,635 181,857 176,320 175,067 161,273 167,524 179,187 -6.5% GA 339,416 342,110 331,705 332,635 330,151 335,149 338,045 331,795 314,569 314,569 390,892 336,458 16.2% HI 10,534 10,074 9,613 9,346 9,255 8,867 9,032 8,388 8,211 7,775 8,741 9,076 -3.7% ID 234,905 234,401 227,984 250,243 249,188 246,844 246,284 245,358 250,648 254,678 255,077 245,055 4.1% IL 328,278 320,657 305,663 308,662 310,062 297,641 300,883 293,994 330,360 336,203 328,975 314,671 4.5% IN 297,330 287,443 300,755 300,732 292,694 282,781 285,573 232,819 303,217 282,261 265,709 284,665 -6.7% IA 266,855 271,695 273,628 275,780 266,880 259,898 257,899 269,014 286,607 280,398 291,424 272,734 6.9% KS 172,387 178,203 200,119 209,734 209,626 204,475 188,310 195,874 202,274 198,368 209,170 197,140 6.1% KY 281,746 271,364 278,635 280,991 346,970 355,134 349,951 347,379 350,544 343,456 347,848 323,093 7.7% LA 267,347 266,746 271,207 271,541 278,521 270,907 272,912 268,793 277,108 280,167 269,471 272,247 -1.0% ME 202,235 196,822 201,140 207,004 208,666 198,923 197,908 201,136 205,600 199,102 195,568 201,282 -2.8% MD 143,756 140,859 142,909 135,436 133,810 136,416 128,569 123,699 120,914 122,371 118,708 131,586 -9.8% MA 61,993 83,443 75,070 74,241 68,866 62,024 68,488 56,662 69,500 59,016 57,193 66,954 -14.6% MI 964,531 952,584 957,264 920,473 897,916 887,235 870,432 863,946 832,835 789,244 814,643 886,464 -8.1% MN 572,895 555,630 538,684 555,926 578,230 580,338 585,104 573,424 571,581 571,547 578,244 569,237 1.6% MS 241,393 242,854 247,285 250,035 252,039 249,706 249,591 235,447 234,797 236,067 225,150 242,215 -7.0% MO 456,132 515,379 500,128 505,662 503,609 518,923 539,062 542,477 492,500 479,959 487,442 503,752 -3.2% MT 290,775 284,697 277,711 280,382 283,815 279,727 227,365 232,276 232,869 231,936 240,613 260,197 -7.5% NE 191,006 189,364 180,684 186,452 184,903 177,757 174,927 176,502 165,952 170,785 171,419 179,068 -4.3% NV 55,832 55,380 57,563 59,501 60,345 61,341 61,455 60,805 58,722 60,385 64,031 59,578 7.5% NH 83,292 81,477 81,354 78,328 76,258 73,281 67,586 63,975 62,587 60,737 61,076 71,814 -15.0% NJ 108,315 105,931 105,202 89,460 86,685 86,156 82,814 81,501 86,588 82,566 80,246 90,497 -11.3% NM 97,766 106,909 115,557 103,990 109,168 111,896 111,188 109,948 103,968 105,966 96,160 106,592 -9.8% -8.7% NY 724,019 709,054 693,516 698,844 695,622 694,815 696,679 641,572 627,749 573,970 611,644 669,771 NC 367,722 353,606 384,273 399,043 404,562 425,830 433,135 433,542 438,172 427,608 440,896 409,854 7.6% ND 112,822 116,914 110,819 116,664 123,473 131,375 141,816 146,010 147,240 148,919 152,691 131,704 15.9% OH 538,623 528,703 535,033 519,996 448,950 422,180 426,856 425,992 442,214 431,815 420,621 467,362 -10.0% OK 272,961 275,424 286,117 296,548 306,185 327,120 330,336 331,672 341,260 341,213 345,020 313,987 9.9% OR 317,715 317,072 318,027 318,133 310,739 303,635 297,944 295,422 283,327 279,140 279,937 301,917 -7.3% PA 1,112,964 1,091,568 1,066,032 1,071,955 1,028,297 1,034,804 1,048,731 1,017,802 1,018,664 1,006,293 981,124 1,043,476 -6.0% RI 13,082 13,196 12,675 11,704 11,484 12,285 10,750 10,691 9,302 8,940 9,075 11,199 -19.0% SC 219,049 223,123 224,207 263,045 258,706 277,691 279,203 272,752 210,136 220,126 199,540 240,689 -17.1% SD 217,394 214,133 184,837 204,599 228,209 217,007 216,152 207,973 232,053 243,123 239,419 218,627 9.5% TN 585,304 600,117 595,605 613,654 631,580 626,978 725,110 727,525 730,495 775,511 780,053 671,994 16.1% TX 1,040,938 942,359 975,943 978,837 983,485 1,020,674 1,027,908 1,039,327 1,073,847 1,039,709 1,005,226 1,011,659 -0.6% UT 212,829 191,745 196,818 190,092 171,710 167,393 159,678 154,884 153,501 148,849 157,217 173,156 -9.2% VT 96,318 94,247 97,000 103,629 101,687 96,093 92,138 90,110 86,512 81,265 83,708 92,973 -10.0% -2.8% VA 340,397 331,559 323,459 317,939 315,070 315,402 314,748 304,605 317,484 317,239 309,942 318,895 WA 252,933 235,477 219,483 286,188 214,969 213,276 198,162 194,308 193,046 197,135 197,215 218,381 -9.7% WV 277,978 279,245 276,053 282,195 276,566 276,242 288,098 262,835 254,222 238,355 237,343 268,103 -11.5% WI 813,111 739,345 742,669 769,420 773,239 763,063 689,099 716,200 722,803 713,610 721,851 742,219 -2.7% WY 127,007 114,633 131,491 136,736 147,416 138,948 137,608 137,677 136,839 139,064 145,952 135,761 7.5% TOTAL 15,144,303 14,906,826 14,888,663 15,144,608 15,044,324 14,990,570 14,966,406 14,740,188 14,779,071 14,575,484 14,623,598 14,891,276 National Shooting Sports Foundation • 2008 Industry Reference Guide -1.8% 3 PAID HUNTING LICENSE HOLDERS AS A PERCENTAGE OF THE U.S. POPULATION State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming 2006 Total Population 4,599,030 670,053 6,166,318 2,810,872 36,457,549 4,753,377 3,504,809 853,476 18,089,888 9,363,941 1,285,498 1,466,465 12,831,970 6,313,520 2,982,085 2,764,075 4,206,074 4,287,768 1,321,574 5,615,727 6,437,193 10,095,643 5,167,101 2,910,540 5,842,713 944,632 1,768,331 2,495,529 1,314,895 8,724,560 1,954,599 19,306,183 8,856,505 635,867 11,478,006 3,579,212 3,700,758 12,440,621 1,067,610 4,321,249 781,919 6,038,803 23,507,783 2,550,063 623,908 7,642,884 6,395,798 1,818,470 5,556,506 515,004 298,816,954 2006 PaidHunting License License Holders as a % Holders of State Population 255,923 5.6% 96,979 14.5% 202,976 3.3% 354,042 12.6% 295,163 0.8% 306,179 6.4% 48,857 1.4% 19,681 2.3% 167,524 0.9% 390,892 4.2% 8,741 0.7% 255,077 17.4% 328,975 2.6% 265,709 4.2% 291,424 9.8% 209,170 7.6% 347,848 8.3% 269,471 6.3% 195,568 14.8% 118,708 2.1% 57,193 0.9% 814,643 8.1% 578,244 11.2% 225,150 7.7% 487,442 8.3% 240,613 25.5% 171,419 9.7% 64,031 2.6% 61,076 4.6% 80,246 0.9% 96,160 4.9% 611,644 3.2% 440,896 5.0% 152,691 24.0% 420,621 3.7% 345,020 9.6% 279,937 7.6% 981,124 7.9% 9,075 0.9% 199,540 4.6% 239,419 30.6% 780,053 12.9% 1,005,226 4.3% 157,217 6.2% 83,708 13.4% 309,942 4.1% 197,215 3.1% 237,343 13.1% 721,851 13.0% 145,952 28.3% 14,623,598 4.9% License Holders as a % of National Hunting License Holders 1.8% 0.7% 1.4% 2.4% 2.0% 2.1% 0.3% 0.1% 1.1% 2.7% 0.1% 1.7% 2.2% 1.8% 2.0% 1.4% 2.4% 1.8% 1.3% 0.8% 0.4% 5.6% 4.0% 1.5% 3.3% 1.6% 1.2% 0.4% 0.4% 0.5% 0.7% 4.2% 3.0% 1.0% 2.9% 2.4% 1.9% 6.7% 0.1% 1.4% 1.6% 5.3% 6.9% 1.1% 0.6% 2.1% 1.3% 1.6% 4.9% 1.0% 100.0% Source: 2006 Population: U.S. Census Bureau, U.S. Population as of July, 1, 2006. 2006 Hunting License Sales: U.S. Fish & Wildlife Service National Shooting Sports Foundation • 2008 Industry Reference Guide 4 State-Level Data: Hunting License Holders Forty-Year History 2006 1996 1986 1976 1966 14,623,598 15,144,303 15,773,190 16,313,757 14,506,790 Resident Licenses, Tags, Permits & Stamps 32,025,247 29,376,672 26,256,094 24,023,566 18,082,272 Non-Resident Licenses, Tags, Permits & Stamps Total Licenses, Tags, Permits & Stamps Gross Cost Contributed by Hunters (as reported) Cost in 2006 Dollars (adjusted for inflation) 3,155,952 2,042,983 1,654,464 1,280,570 83,803 35,181,199 31,419,655 27,910,558 25,304,136 18,166,075 $753,569,299 $542,752,199 $323,595,095 $163,598,875 $75,925,388 $696,679,499 $587,898,802 $594,625,215 $471,380,569 Certified Paid Hunting License Holders License Sales by State: 2008 Calculation Year (2006 data) State Alaska Alabama Arkansas Arizona California Colorado Connecticut Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming Paid License Holders* 96,979 255,923 354,042 202,976 295,163 306,179 48,857 19,681 167,524 390,892 8,741 291,424 255,077 328,975 265,709 209,170 347,848 269,471 57,193 118,708 195,568 814,643 578,244 487,442 225,150 240,613 440,896 152,691 171,419 61,076 80,246 96,160 64,031 611,644 420,621 345,020 279,937 981,124 9,075 199,540 239,419 780,053 1,005,226 157,217 309,942 83,708 197,215 721,851 237,343 145,952 Resident Licenses, Tags, Permits and Stamps 186,411 238,147 311,875 388,920 815,259 421,610 121,226 39,511 269,212 1,136,358 9,002 890,684 803,594 1,313,394 441,708 361,922 547,486 225,656 204,875 257,355 233,731 1,994,405 1,419,790 1,658,341 239,955 893,984 499,240 473,980 384,883 186,513 273,554 185,947 117,058 871,046 1,074,656 259,085 1,254,534 2,498,414 31,677 469,286 265,645 686,318 1,435,884 254,291 743,825 147,470 807,264 2,918,716 590,074 171,476 TOTAL 14,623,598 32,025,247 Non-Resident Licenses, Tags, Total License, Tags, Permits and Stamps Permits & Stamps** 41,177 227,588 45,752 283,899 76,823 388,698 39,749 428,669 15,441 830,700 144,688 566,298 6,520 127,746 5,445 44,956 11,431 280,643 98,756 1,235,114 370 9,372 118,680 1,009,364 109,413 913,007 117,739 1,431,133 19,092 460,800 119,555 481,477 68,346 615,832 11,962 237,618 15,140 220,015 46,424 303,779 45,044 278,775 35,631 2,030,036 36,985 1,456,775 77,963 1,736,304 74,268 314,223 150,788 1,044,772 23,534 522,774 162,983 636,963 64,780 449,663 35,651 222,164 158,161 431,715 26,240 212,187 18,081 135,139 51,809 922,855 47,265 1,121,921 18,515 277,600 67,735 1,322,269 123,913 2,622,327 2,951 34,628 48,487 517,773 132,134 397,779 38,920 725,238 76,699 1,512,583 13,221 267,512 51,002 794,827 18,113 165,583 30,474 837,738 153,720 3,072,436 163,375 753,449 95,007 266,483 3,155,952 35,181,199 Gross Cost $8,294,701.00 $9,142,414.00 $11,822,434.00 $12,305,962.00 $16,859,950.00 $60,506,720.62 $2,196,738.00 $678,313.00 $5,002,224.00 $13,343,118.00 $369,812.00 $20,357,714.00 $24,626,269.49 $25,541,550.00 $9,844,371.00 $15,484,151.00 $13,675,085.95 $4,766,408.00 $2,130,538.00 $5,832,018.00 $8,376,129.00 $28,102,574.00 $30,906,261.00 $18,620,774.00 $10,061,298.00 $29,960,368.00 $10,762,393.00 $11,934,556.00 $10,827,024.00 $3,916,718.00 $6,703,069.00 $11,501,009.57 $6,643,830.00 $18,524,524.00 $21,295,630.00 $7,190,647.75 $21,530,321.00 $38,282,675.00 $466,700.00 $7,517,908.00 $20,369,527.00 $16,367,643.00 $37,196,956.00 $11,614,989.85 $11,158,884.00 $3,805,123.00 $12,523,031.00 $39,893,420.00 $10,254,920.00 $24,479,904.00 $753,569,299 * A paid license holder is one individual regardless of the number of licenses purchased. ** Persons who hunted in more than one state are counted in each state where they hunted. Source: U.S. Fish & Wildlife Service - National Hunting License Report National Shooting Sports Foundation • 2008 Industry Reference Guide 5 CERTIFIED PAID HUNTING LICENSE HOLDERS - (1960-2006) 17,000,000 16,598,505 16,500,000 16,257,074 16,000,000 15,797,290 15,658,318 15,879,572 15,500,000 15,044,324 15,232,793 15,000,000 14,623,598 14,500,000 14,575,484 14,330,549 14,000,000 13,963,262 13,500,000 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2006 GROSS COST PAID BY HUNTERS - for Licenses, Tags, Permits & Stamps (1960-2006) $753,569,299 $723,712,681 $800,000,000 $700,000,000 $612,698,063 $600,000,000 $532,580,412 $500,000,000 $422,074,445 $400,000,000 $300,766,328 $300,000,000 $200,000,000 $222,131,551 $154,919,122 $101,608,875 $100,000,000 $0 $73,328,707 1965 1970 1975 1980 1985 1990 1995 2000 2005 2006 Source: U.S. Fish & Wildlife Service: National Hunting License Reports National Shooting Sports Foundation • 2008 Industry Reference Guide 6 HUNTING LICENSE HOLDERS IN RELATION TO U.S. POPULATION TRENDS Projected* 335,805,000 350,000,000 298,816,954 300,000,000 281,421,906 248,709,873 250,000,000 226,545,805 203,302,031 200,000,000 179,323,175 150,000,000 100,000,000 50,000,000 13.9 M 0 1960 16.3 M 15.6 M 1970 1980 15.7 M 1990 15.0 M 2000 14.6 M 2006 9.9 M 2025 179,323,175 203,302,031 226,545,805 248,709,873 281,421,906 298,816,954 335,805,000 Total U.S. Pop. 13,963,262 U.S. License Holders 15,658,318 16,257,074 15,797,290 15,044,324 14,623,598 9,900,000 HUNTING LICENSE HOLDERS AS A PERCENTAGE OF THE U.S. POPULATION 10.0 7.8% 7.7% 8.0 7.2% 6.4% 5.3% 6.0 % 4.9% Projected* 4.0 3.0% 2.0 0.0 1960 1970 1980 National Shooting Sports Foundation • 2008 Industry Reference Guide 1990 2000 2006 2025 7 RESIDENT / NON-RESIDENT HUNTING LICENSE TRENDS BY STATE (20-Years) (The table below provides a quick reference for state specific resident / non-resident license trends over the last two decades). The percentages below may be a cause of several factors such as reporting changes at the state-level, etc. the primary purpose is to illustrate the ratio between resident and non-resident activity. STATE 2006 Paid License Holders 20-YEAR Average (19862006) 2006 vs. 20Yr Average AL 255,923 273,038 -6.3% 283,899 238,147 83.9% 45,752 16.1% 2006 TOTAL 2006 RESIDENT 2006 NON1986 RESIDENT Licenses, Tags, Licenses, Tags, RESIDENT Licenses, Tags, Permits & Permits & % Licenses, Tags, % NONPermits & Stamps Stamps RESIDENT Permits & Stamps RESIDENT Stamps 302,646 20-YR Trend RESIDENT Lic, Tags, Permits & Stamps -21.3% 1986 NON20-YR Trend NONRESIDENT RESIDENT Lic, Licenses, Tags, Tags, Permits & Stamps Permits & Stamps 30,291 51.0% AK 96,979 93,780 3.4% 227,588 186,411 81.9% 41,177 18.1% 185,202 0.7% 26,471 55.6% AZ 202,976 183,412 10.7% 428,669 388,920 90.7% 39,749 9.3% 380,436 2.2% 19,794 100.8% AR 354,042 345,518 2.5% 388,698 311,875 80.2% 76,823 19.8% 465,793 -33.0% 24,406 214.8% CA 295,163 358,905 -17.8% 830,700 815,259 98.1% 15,441 1.9% 703,990 15.8% 4,436 248.1% CO 306,179 320,570 -4.5% 566,298 421,610 74.5% 144,688 25.5% 359,180 17.4% 101,467 42.6% CT 48,857 69,034 -29.2% 127,746 121,226 94.9% 6,520 5.1% 135,468 -10.5% 3,683 77.0% DE 19,681 22,661 -13.1% 44,956 39,511 87.9% 5,445 12.1% 34,576 14.3% 6,721 -19.0% FL 167,524 196,064 -14.6% 280,643 269,212 95.9% 11,431 4.1% 448,097 -39.9% 4,142 176.0% GA 390,892 355,886 9.8% 1,235,114 1,136,358 92.0% 98,756 8.0% 903,357 25.8% 32,458 204.3% HI 8,741 10,182 -14.2% 9,372 9,002 96.1% 370 3.9% 12,354 -27.1% 422 -12.3% ID 255,077 243,253 4.9% 913,007 803,594 88.0% 109,413 12.0% 512,167 56.9% 51,834 111.1% 1281.1% IL 328,975 320,460 2.7% 1,431,133 1,313,394 91.8% 117,739 8.2% 545,929 140.6% 8,525 IN 265,709 299,222 -11.2% 460,800 441,708 95.9% 19,092 4.1% 450,948 -2.0% 9,319 104.9% IA 291,424 264,553 10.2% 1,009,364 890,684 88.2% 118,680 11.8% 594,743 49.8% 46,683 154.2% KS 209,170 195,688 6.9% 481,477 361,922 75.2% 119,555 24.8% 236,676 52.9% 30,794 288.2% KY 347,848 317,894 9.4% 615,832 547,486 88.9% 68,346 11.1% 482,132 13.6% 14,962 356.8% 40.2% LA 269,471 282,156 -4.5% 237,618 225,656 95.0% 11,962 5.0% 518,627 -56.5% 8,535 ME 195,568 205,167 -4.7% 278,775 233,731 83.8% 45,044 16.2% 216,704 7.9% 35,479 27.0% MD 118,708 145,622 -18.5% 303,779 257,355 84.7% 46,424 15.3% 353,094 -27.1% 63,087 -26.4% 367.0% MA 57,193 86,806 -34.1% 220,015 204,875 93.1% 15,140 6.9% 189,478 8.1% 3,242 MI 814,643 958,701 -15.0% 2,030,036 1,994,405 98.2% 35,631 1.8% 1,310,027 52.2% 24,674 44.4% MN 578,244 554,642 4.3% 1,456,775 1,419,790 97.5% 36,985 2.5% 952,539 49.1% 9,242 300.2% MS 225,150 261,980 -14.1% 314,223 239,955 76.4% 74,268 23.6% 260,869 -8.0% 31,051 139.2% MO 487,442 506,863 -3.8% 1,736,304 1,658,341 95.5% 77,963 4.5% 899,406 84.4% 28,377 174.7% MT 240,613 262,344 -8.3% 1,044,772 893,984 85.6% 150,788 14.4% 802,712 11.4% 194,616 -22.5% NE 171,419 173,755 -1.3% 449,663 384,883 85.6% 64,780 14.4% 306,204 25.7% 33,214 95.0% NV 64,031 62,419 2.6% 135,139 117,058 86.6% 18,081 13.4% 106,561 9.9% 11,778 53.5% NH 61,076 80,473 -24.1% 222,164 186,513 84.0% 35,651 16.0% 113,955 63.7% 18,369 94.1% NJ 80,246 106,491 -24.6% 431,715 273,554 63.4% 158,161 36.6% 290,616 -5.9% 6,330 2398.6% NM 96,160 117,743 -18.3% 212,187 185,947 87.6% 26,240 12.4% 149,099 24.7% 16,654 57.6% NY 611,644 710,372 -13.9% 922,855 871,046 94.4% 51,809 5.6% 1,218,694 -28.5% 53,775 -3.7% NC 440,896 379,945 16.0% 522,774 499,240 95.5% 23,534 4.5% 422,079 18.3% 12,939 81.9% ND 152,691 116,279 31.3% 636,963 473,980 74.4% 162,983 25.6% 368,216 28.7% 30,487 434.6% OH 420,621 483,563 -13.0% 1,121,921 1,074,656 95.8% 47,265 4.2% 794,509 35.3% 9,598 392.4% OK 345,020 288,249 19.7% 277,600 259,085 93.3% 18,515 6.7% 351,681 -26.3% 6,707 176.1% 219.9% OR 279,937 316,311 -11.5% 1,322,269 1,254,534 94.9% 67,735 5.1% 980,370 28.0% 21,171 PA 981,124 1,102,122 -11.0% 2,622,327 2,498,414 95.3% 123,913 4.7% 2,067,213 20.9% 85,276 45.3% RI 9,075 12,224 -25.8% 34,628 31,677 91.5% 2,951 8.5% 18,028 75.7% 1,020 189.3% SC 199,540 221,077 -9.7% 517,773 469,286 90.6% 48,487 9.4% 228,097 105.7% 46,408 4.5% SD 239,419 193,623 23.7% 397,779 265,645 66.8% 132,134 33.2% 370,916 -28.4% 128,560 2.8% TN 780,053 634,044 23.0% 725,238 686,318 94.6% 38,920 5.4% 960,764 -28.6% 16,743 132.5% TX 1,005,226 1,064,229 -5.5% 1,512,583 1,435,884 94.9% 76,699 5.1% 1,336,583 7.4% 19,376 295.8% UT 157,217 192,742 -18.4% 267,512 254,291 95.1% 13,221 4.9% 293,880 -13.5% 24,049 -45.0% VT 83,708 100,879 -17.0% 165,583 147,470 89.1% 18,113 10.9% 96,592 52.7% 21,113 -14.2% VA 309,942 365,309 -15.2% 794,827 743,825 93.6% 51,002 6.4% 825,265 -9.9% 73,620 -30.7% WA 197,215 244,387 -19.3% 837,738 807,264 96.4% 30,474 3.6% 628,113 28.5% 4,336 602.8% WV 237,343 278,843 -14.9% 753,449 590,074 78.3% 163,375 21.7% 468,200 26.0% 79,540 105.4% WI 721,851 749,809 -3.7% 3,072,436 2,918,716 95.0% 153,720 5.0% 1,395,780 109.1% 31,662 385.5% WY 145,952 143,867 1.4% 266,483 171,476 64.3% 95,007 35.7% 207,529 -17.4% 87,028 9.2% 3,155,952 9.0% 26,256,094 22.0% 1,654,464 90.8% National Shooting Sports TOTAL 14,623,598 15,273,158 Foundation • 2008 Industry Reference91.0% Guide -4.3% 35,181,199 32,025,247 8 HUNTING LICENSE TRENDS (% RESIDENT / % NON-RESIDENT) Resident Licenses, Tags, Permits and Stamps 100.0% 80.0% 91.0% Non-Resident Licenses, Tags, Permits and Stamps 60.0% 40.0% 9.0% 20.0% In the past 30 years the number of non-resident hunting licenses, tags, permits and stamps as a percentage of total purchases has nearly doubled from 5.1% of total purchases in 1976 to 9.0% in 2006. This trend indicates a greater mobility of hunters across state lines. 0.0% 2006 100.0% 80.0% 93.5% 60.0% 40.0% 6.5% 20.0% 0.0% 1996 100.0% 80.0% 60.0% 40.0% 6.0% 0.0% 1986 100.0% 80.0% According to another data source, the 2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (released by the US. Fish & Wildlife Service every five years), 85% of active hunters hunted in their state of residence only; 10% hunted both in state of residence and in other states and 5% hunted only in other states. The distribution of resident and non-resident hunting remains constant across all types of hunting: 94.0% 20.0% Long-term Trends: All Hunters In-State Out-of-State BIG GAME 10.3 M 1.3M SMALL GAME 4.5 M 0.6 M MIG. BIRD 2.2 M 0.3 M OTHER 1.1 M 0.1 M 94.9% 60.0% 40.0% 5.1% 20.0% 0.0% 1976 National Shooting Sports Foundation • 2008 Industry Reference Guide 9 HUNTER MOBILITY The table below illustrates the degree of hunter mobility across the United States. The table is based on supplemental data available from the 2006 National Survey released by the U.S. Fish & Wildlife Service. The second column from the left shows the total number of resident hunters in each state (based on survey data, not paid-license sales). Hunters were asked if they hunted in their state of residence, out-ofstate or a combination of both. The columns that follow illustrate the percentage of activity by where hunters actually hunted. The last column to the right indicates the number of non-resident hunters hunting in each state. Over 2 million hunters hunted outside their home state in 2006. The National Shooting Sports Foundation’s 2008 Hunter Matrix Report provides hunter destination detail by state. For more information please contact the NSSF Research Department to order your copy. TOTAL RESIDENT RESIDENT STATE HUNTERS AK AL AR AZ CA CO CT DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY 54,700 312,118 307,461 128,814 317,176 132,366 39,706 21,392 325,308 356,356 19,172 210,317 123,195 272,343 253,630 192,420 260,636 275,486 66,186 150,950 145,743 721,106 535,571 559,629 244,279 145,475 304,101 86,283 104,886 52,230 84,416 71,537 60,327 502,362 476,789 231,709 219,191 932,813 13,146 166,372 90,040 283,942 995,734 154,229 360,029 57,000 187,408 651,859 199,659 51,994 % of Resident Residents % of Hunters Residents % of Hunters Residents Residents Residents Who Non-Residents Hunters That Who Hunted That Hunt Who Hunted That Hunt who hunted who hunted Hunted ONLY who Hunted in Hunt Only In- ONLY Out-of- Only Out-of- BOTH In and Both In and in-state out-of--state In-State the State State State State Out-of-State Out-of-State 53,198 8,349 46,352 84.7% 1,502 2.7% 6,846 12.5% 17,731 309,782 39,814 272,305 87.2% 2,337 0.7% 37,477 12.0% 81,078 301,193 40,355 267,106 86.9% 6,268 2.0% 34,087 11.1% 52,934 125,575 15,404 113,410 88.0% 3,239 2.5% 12,165 9.4% 33,353 274,298 97,085 220,091 69.4% 42,878 13.5% 54,207 17.1% 7,074 125,925 34,333 98,033 74.1% 6,442 4.9% 27,892 21.1% 133,556 36,329 13,643 26,063 65.6% 3,377 8.5% 10,266 25.9% 1,383 19,305 5,882 15,510 72.5% 2,087 9.8% 3,795 17.7% 23,055 214,024 183,136 142,172 43.7% 111,284 34.2% 71,853 22.1% 22,290 344,480 57,498 298,858 83.9% 11,876 3.3% 45,621 12.8% 136,127 18,155 1,710 17,462 91.1% 1,017 5.3% 692 3.6% 277 207,866 18,901 191,416 91.0% 2,451 1.2% 16,450 7.8% 43,519 121,927 9,256 113,938 92.5% 1,268 1.0% 7,989 6.5% 65,128 257,767 57,365 214,978 78.9% 14,576 5.4% 42,789 15.7% 58,197 236,974 41,804 211,826 83.5% 16,656 6.6% 25,148 9.9% 35,280 183,348 25,443 166,977 86.8% 9,072 4.7% 16,371 8.5% 87,827 241,022 36,170 224,466 86.1% 19,614 7.5% 16,556 6.4% 50,362 240,880 75,094 200,392 72.7% 34,606 12.6% 40,487 14.7% 29,607 57,454 25,944 40,242 60.8% 8,732 13.2% 17,212 26.0% 15,592 132,980 46,105 104,845 69.5% 17,969 11.9% 28,136 18.6% 27,660 145,743 4,801 140,943 96.7% 0 0.0% 4,801 3.3% 28,803 721,106 4,226 716,880 99.4% 0 0.0% 4,226 0.6% 31,789 509,220 79,001 456,571 85.2% 26,351 4.9% 52,649 9.8% 26,133 539,655 79,138 480,491 85.9% 19,974 3.6% 59,164 10.6% 68,555 237,550 36,890 207,389 84.9% 6,729 2.8% 30,161 12.3% 66,122 145,475 3,271 142,203 97.8% 0 0.0% 3,271 2.2% 51,856 277,357 84,710 219,390 72.1% 26,744 8.8% 57,966 19.1% 26,847 85,560 6,780 79,503 92.1% 723 0.8% 6,057 7.0% 42,224 101,863 10,623 94,262 89.9% 3,022 2.9% 7,601 7.2% 16,393 51,316 11,869 40,360 77.3% 914 1.7% 10,956 21.0% 9,203 72,078 34,329 50,086 59.3% 12,338 14.6% 21,991 26.1% 16,850 66,364 9,372 62,165 86.9% 5,174 7.2% 4,198 5.9% 32,489 16,600 43,726 72.5% 6,729 11.2% 9,871 16.4% 9,428 53,597 490,901 50,511 451,851 89.9% 11,461 2.3% 39,050 7.8% 74,727 466,959 47,466 429,323 90.0% 9,830 2.1% 37,636 7.9% 32,846 223,796 47,430 184,278 79.5% 7,913 3.4% 39,517 17.1% 26,794 217,930 12,152 207,040 94.5% 1,262 0.6% 10,890 5.0% 18,840 932,813 107,058 825,755 88.5% 0 0.0% 107,058 11.5% 111,434 11,627 3,965 9,181 69.8% 1,520 11.6% 2,446 18.6% 2,135 159,233 22,670 143,702 86.4% 7,139 4.3% 15,531 9.3% 48,835 89,464 2,714 87,326 97.0% 576 0.6% 2,139 2.4% 81,323 265,434 62,094 221,847 78.1% 18,508 6.5% 43,587 15.4% 63,503 978,697 70,137 925,596 93.0% 17,037 1.7% 53,100 5.3% 122,589 143,659 27,161 127,068 82.4% 10,570 6.9% 16,591 10.8% 22,714 353,210 45,028 315,001 87.5% 6,819 1.9% 38,209 10.6% 59,797 55,526 12,162 44,838 78.7% 1,474 2.6% 10,689 18.8% 17,436 179,311 38,244 149,164 79.6% 8,097 4.3% 30,147 16.1% 3,149 649,009 39,078 612,781 94.0% 2,850 0.4% 36,228 5.6% 48,207 194,079 17,054 182,605 91.5% 5,579 2.8% 11,475 5.7% 74,787 49,838 5,906 46,088 88.6% 2,156 4.1% 3,750 7.2% 52,451 12,509,592 11,970,852 1,825,733 10,683,859 National Shooting Sports Foundation • 2008 Industry Reference Guide 85.4% 538,740 4.3% 1,286,993 10.3% 2,210,290 10 WHICH HUNTER NUMBER TO USE? Depending on who and how you ask, you may receive several different responses to the question: “How many hunters are there in the U.S.?” The table below provides a number of popular data sources each using a different methodology and thus providing a different number of hunters. Number of Hunters Pros Large sample size National Survey 12.5 million High confidence (USFWS) Highly funded Annually released State-level Hunting 14.6 million Non-survey data (actual License Data sales) Source of Data Annually released National Sporting Includes youth Goods Association 20.9 million participation (7 years of (NSGA) age+ participating more than once per year) American Sports Data (SUPERSTUDY of 19.6 million Sports Participation) Annually released Includes youth participation (6 years of age+ participating at least once per year) Cons 16+ years of age and older Based soley on survey data 5-years between surveys does not include lifetime hunting holders, senior or junior hunters who may not smaller sample size (compared to Nat'l Survey) Year-to-year fluctuation in numbers smaller sample size (compared to Nat'l Survey) Year-to-year fluctuation in numbers NSSF Recommendation: It is important to understand the differences between the data sources listed above. Each source offers a different perspective of hunting participation and a very different way of collecting the information. Each source helps to verify the accuracy of the hunter population. Therefore, it is NSSF’s recommendation to take each source into account and weigh the pros and cons. The National Survey by far is the most popular tool in terms of survey data. License sales however are a better reflection of actual purchase trends year to year. Both data sources however concur the number of hunters in the United States. In 2006, the National Survey reported 12,510,000 adults (16+ years and older) PLUS an additional 1,773,000 youth hunters (6-15 years of age) for a total of 14.3 million. Youth hunters is supplemental data not available in the standard survey report. The license data reported 14.6 million licenses sold in 2006. However, not all hunters need to purchase a license, so by adding 1 million youth and 1.2 million senior hunters and by subtracting those who may have bought a license in more than one state (1.9 million) we have approximately 14.9 million active hunters in the U.S. The NSGA and ASD numbers are much higher perhaps because hunters still consider themselves “hunters” and would respond as such on a survey without actually purchasing a license that year. The NSSF has additional research on lapsed hunters. National Shooting Sports Foundation • 2008 Industry Reference Guide 11 National Shooting Sports Foundation • 2008 Industry Reference Guide 12 U.S. FISH AND WILDLIFE SERVICE FINAL APPORTIONMENT OF PITTMAN - ROBERTSON WILDLIFE RESTORATION FUNDS (INCLUDING SECTIONS 4(C) (CFDA #15.611) AND 10 HUNTER EDUCATION (CFDA# 15.626)) FOR FISCAL YEAR 2007 Hunter Education Wildlife* STATE ALABAMA ALASKA ARIZONA ARKANSAS CALIFORNIA COLORADO CONNECTICUT DELAWARE FLORIDA GEORGIA HAWAII IDAHO ILLINOIS INDIANA IOWA KANSAS KENTUCKY LOUISIANA MAINE MARYLAND MASSACHUSETTS MICHIGAN MINNESOTA MISSISSIPPI MISSOURI MONTANA NEBRASKA NEVADA NEW HAMPSHIRE NEW JERSEY NEW MEXICO NEW YORK NORTH CAROLINA NORTH DAKOTA OHIO OKLAHOMA OREGON PENNSYLVANIA RHODE ISLAND SOUTH CAROLINA SOUTH DAKOTA TENNESSEE TEXAS UTAH VERMONT VIRGINIA WASHINGTON WEST VIRGINIA WISCONSIN WYOMING AMERICAN SAMOA GUAM N. MARIANA ISLANDS PUERTO RICO VIRGIN ISLANDS TOTAL FY 2006 Sect 10 Restoration Reverted Funds $3,549,796 10,755,779 15,363 5,210,670 15,363 4,412,670 15,363 7,429,257 5,682,871 1,075,578 1,075,578 1,537 3,098,246 4,179,126 1,075,578 1,537 4,590,894 15,363 4,243,195 3,188,294 15,363 3,851,352 15,363 4,154,308 3,757,479 15,363 3,561,787 15,363 2,504,745 1,206,030 1,075,578 7,474,859 15,363 6,830,150 3,253,172 15,363 5,696,381 15,363 6,568,889 3,861,638 15,363 4,143,407 15,363 1,075,578 1,075,578 4,832,828 15,363 5,659,012 15,363 4,757,599 15,363 3,419,471 4,405,040 4,734,590 5,215,249 8,548,612 1,075,578 2,583,968 15,363 4,293,010 6,831,663 15,363 10,755,779 3,896,918 1,075,578 3,580,961 3,668,381 2,479,221 6,870,553 15,363 4,263,435 358,525 358,525 358,525 1,075,577 358,525 $215,115,586 $294,971 TOTAL $3,549,796 10,771,142 5,226,033 4,428,033 7,429,257 5,682,871 1,075,578 1,077,115 3,098,246 4,179,126 1,077,115 4,606,257 4,243,195 3,203,657 3,866,715 4,154,308 3,772,842 3,577,150 2,504,745 1,206,030 1,075,578 7,490,222 6,830,150 3,268,535 5,711,744 6,568,889 3,877,001 4,158,770 1,075,578 1,075,578 4,848,191 5,674,375 4,772,962 3,419,471 4,405,040 4,734,590 5,215,249 8,548,612 1,075,578 2,599,331 4,293,010 6,847,026 10,755,779 3,896,918 1,075,578 3,580,961 3,668,381 2,479,221 6,885,916 4,263,435 358,525 358,525 358,525 1,075,577 358,525 $215,410,557 Section 4 TOTAL Wildlife + Section 10 $180,544 80,000 208,294 80,000 240,000 174,624 138,260 80,000 240,000 240,000 80,000 80,000 240,000 240,000 118,804 80,000 164,089 181,432 80,000 215,028 240,000 240,000 199,722 115,488 227,156 80,000 80,000 80,000 80,000 240,000 80,000 240,000 240,000 80,000 240,000 140,090 138,903 240,000 80,000 162,881 80,000 230,974 240,000 80,000 80,000 240,000 239,290 80,000 217,756 80,000 13,333 13,333 13,333 13,333 13,333 Hunter Ed $4,704,878 11,282,965 6,558,655 4,939,856 8,964,724 6,800,074 1,960,134 1,588,938 4,633,713 5,714,593 1,588,938 5,118,080 5,778,662 4,739,124 4,626,794 4,666,131 4,822,645 4,737,914 3,016,568 2,581,731 2,611,045 9,025,689 8,107,927 4,007,402 7,165,036 7,080,712 4,388,824 4,670,593 1,587,401 2,611,045 5,360,014 7,209,842 6,308,429 3,931,294 5,940,507 5,630,857 6,103,918 10,084,079 1,587,401 3,641,405 4,804,833 8,324,750 12,291,246 4,408,741 1,587,401 5,116,428 5,199,310 2,991,044 8,279,069 4,775,258 443,828 443,828 443,828 1,160,880 443,828 $43,182,252 $8,000,000 $266,592,809 $974,538 431,823 1,124,328 431,823 1,295,467 942,579 746,296 431,823 1,295,467 1,295,467 431,823 431,823 1,295,467 1,295,467 641,275 431,823 885,714 979,332 431,823 1,160,673 1,295,467 1,295,467 1,078,055 623,379 1,226,136 431,823 431,823 431,823 431,823 1,295,467 431,823 1,295,467 1,295,467 431,823 1,295,467 756,177 749,766 1,295,467 431,823 879,193 431,823 1,246,750 1,295,467 431,823 431,823 1,295,467 1,291,639 431,823 1,175,397 431,823 71,970 71,970 71,970 71,970 71,970 *The Wildlife apportionment includes adjustments for revised Nebraska license certification. National Shooting Sports Foundation • 2008 Industry Reference Guide 13 FIREARM & AMMUNITION EXCISE TAX (FAET) History FAET is one of the manufacturers excise taxes imposed under Chapter 32 of the Internal Revenue Code (IRC). The tax is imposed on the manufacture, production, importation and sale of firearms, shells or cartridges. FAET was first imposed in 1919. The Pitmann-Robertson Act of 1937 mandated that all revenue from FAET and related excise taxes be earmarked for hunting related activities. The United States Fish and Wildlife Commission places revenue that is collected in a trust fund that is administered on behalf of the states. The Internal Revenue Service (IRS) administered FAET until 1/1/91. The Bureau of Alcohol, Tobacco and Firearms (ATF) administered the tax from 1/1/91 until 1/23/03. As part of the Homeland Security Law of 2002, administration of the tax was transferred to the Alcohol and Tobacco Tax and Trade Bureau (TTB) on 1/23/03. Basis of the Tax • The tax rates are 10% of the sale price of pistols and revolvers; 11% of the sale price of firearms other than pistols and revolvers, shells and cartridges. • Factors that determine the existence of FAET liability include: Occurrence of act of manufacture or importation. Identification of manufacturer or importer who performed such act. Taxable article was manufactured or imported. Taxable article sold or put to a taxable use. • Definition of Taxable Articles. Firearm. Any portable weapon, such as rifles, carbines, machine guns, shotguns, or fowling pieces from which a shot, bullet or projectile may be discharged by an explosive. (Note — Black powder firearms are taxable firearms). Pistols. Any small projectile firearm which has a short one-hand stock or butt to an angle to the line of the bore and a short barrel or barrels, and which is designed, made, and intended to be aimed and fired from one hand. Revolvers. Any small projectile firearm of the pistol type, having a breech-loading chambered cylinder so arranged that the cocking of the hammer or movement of the trigger rotates it and brings the next cartridge in line with the barrel for firing. Shells and cartridges. Any article consisting of a projectile, explosive, primer, and container that is designed, assembled, and ready for use without further manufacture in firearms, pistols and revolvers. (Note — The definition of shells and cartridges also deals with the tax liability of ammunition reloaders.) • Components of Taxable Articles Modern firearms firing fixed ammunition. (Action, Stock, Barrel) Antique firearms not able to use fixed ammunition (Lock, Stock, Barrel) Shells and cartridges (Bullet or projectile, Shell, casing or cartridge, Propellant, Primer) Firearms Kits. A manufacturer, importer or producer is liable for FAET for all taxable articles that are complete as to all component parts even if the taxable article is sold in kit form (i.e. knockdown condition). Parts and Accessories. Taxpayers are not liable for FAET on the manufacture, importation and sale of spare parts and accessories for taxable articles when sold separately or together with a complete firearm. (Note — As will be discussed, the value of component parts are to be included in computing the taxable sale price of the taxable article, whereas, the value of the non-taxable (i.e. spare) part or accessory does not have to be included in calculating the taxable sale price). For a full version of the FAET Reference Guide: http://www.ttb.gov/firearms/reference_guide.shtml#3 National Shooting Sports Foundation • 2008 Industry Reference Guide 14 Firearms and Ammunition Excise Tax Collections (numbers are displayed in thousands) add $000 Calendar Year 2007 Calendar Year 2005 1st Quarter: (January 1 - March 31, 2007) Handguns Long Guns Ammunition Total: $19,004 $28,467 $22,562 $70,033 1st Quarter: (January 1 - March 31, 2005) Handguns Long Guns Ammunition Total: $13,936 $26,259 $15,214 $55,409 2nd Quarter: (April 1 - June 30, 2007) Handguns Long Guns Ammunition Total: $21,300 $29,622 $25,655 $76,577 2nd Quarter: (April 1 - June 30, 2005) Handguns Long Guns Ammunition Total: $13,130 $25,464 $14,977 $53,571 3rd Quarter: (July 1 - September 30, 2007) Handguns Long Guns Ammunition Total: $16,092 $31,947 $33,810 $81,849 3rd Quarter: (July 1 - September 30, 2005) Handguns Long Guns Ammunition Total: $10,461 $26,770 $23,089 $60,320 4th Quarter: (October 1 - December 31, 2007) Handguns Long Guns Ammunition Total: $16,257 $31,449 $27,078 $74,784 4th Quarter: (October 1 - December 31, 2005) Handguns Long Guns Ammunition Total: $9,813 $27,144 $18,032 $54,989 Total 2007: $303,243 Total 2005: Calendar Year 2006 $224,289 Calendar Year 2004 1st Quarter: (January 1 - March 31, 2006) Handguns Long Guns Ammunition Total: $14,474 $26,763 $20,088 $61,325 1st Quarter: (January 1 - March 31, 2004) Handguns Long Guns Ammunition Total: $12,874 $24,631 $14,773 $52,278 2nd Quarter: (April 1 - June 30, 2006) Handguns Long Guns Ammunition Total: $14,745 $21,621 $19,881 $56,247 2nd Quarter: (April 1 - June 30, 2004) Handguns Long Guns Ammunition Total: $11,657 $24,482 $14,683 $50,822 3rd Quarter: (July 1 - September 30, 2006) Handguns Long Guns Ammunition Total: $13,155 $25,201 $26,716 $65,072 3rd Quarter: (July 1 - September 30, 2004) Handguns Long Guns Ammunition Total: $10,192 $27,219 $22,619 $60,030 4th Quarter: (October 1 - December 31, 2006) Handguns Long Guns Ammunition Total: $15,356 $30,228 $21,909 $67,493 4th Quarter: (October 1 - December 31, 2004) Handguns Long Guns Ammunition Total: $11,260 $27,438 $16,815 $55,513 Total 2006: $250,137 National Shooting Sports Foundation • 2008 Industry Reference Guide Total 2004: $218,643 15 EXCISE TAXES (Quarterly Comparison) 1st Quarter: (January 1 - March 31, 2007) Handguns $19,004,400.42 Long Guns $28,467,262.71 Ammunition $22,562,173.44 Total: $70,033,836.57 3rd Quarter: (July 1 - September 30, 2007) Handguns $16,091,596.80 Long Guns $31,946,979.20 Ammunition $33,810,546.80 Total: $81,849,122.80 2nd Quarter: (April 1 - June 30, 2007) Handguns Long Guns Ammunition Total: $21,300,436.59 $29,621,916.24 $25,654,956.97 $76,577,309.80 4th Quarter: (October 1 - December 31, 2007) Handguns $16,256,847.51 Long Guns $31,449,434.07 Ammunition $27,077,711.69 Total: $74,783,993.27 2007 2006 2005 2004 in millions First Quarter Calendar Year Second Quarter Calendar Year $90 $90 $76.5 $70.0 $61.3 $55.4 $52.3 $60 $30 $21.3 $20.1 $19.0 $14.4 $13.9 $53.6 $50.8 $29.6 $28.5 $26.7 $26.2 $24.6 $22.6 $30 $56.2 $60 $15.2$14.7 $12.8 $21.6 $14.7 $13.1 $0 $25.5 $24.5 $25.6 $19.9 $14.9 $14.7 $11.7 $0 Handguns Long Guns Ammo Total Handguns Long Guns Ammo Total Fourth Quarter Calendar Year Third Quarter Calendar Year $90 $90 $81.8 $74.7 $67.5 $65.1 $60.3 $60.0 $60 $60 $54.9 $55.5 $33.8 $31.4 $30.2 $27.1 $27.4 $27.1 $21.9 $18.0 $16.8 $31.9 $27.2 $25.2 $26.8 $30 $16.1 $13.2 $30 $26.7 $23.1 $22.6 $16.1 $15.4 $9.8 $10.5 $10.2 $11.2 $0 $0 Handguns Long Guns Ammo Total National Shooting Sports Foundation • 2008 Industry Reference Guide Handguns Long Guns Ammo Total 16 EXCISE TAXES / PROJECTED SALES Excise Taxes Reported Year 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 Long Guns $121,485 $103,813 $105,637 $103,770 $93,478 $95,305 $82,464 $84,955 $74,480 $67,014 $65,483 $71,181 $78,558 $73,031 $58,555 $48,087 $41,693 $50,889 $54,227 $51,717 $44,877 $39,305 $46,977 $41,970 $36,078 $41,982 in thousands ($000) Handguns Ammo $72,653 $109,105 $57,730 $88,594 $47,340 $71,312 $45,983 $68,890 $43,257 $66,793 $41,257 $67,298 $37,748 $67,689 $37,023 $67,730 $36,939 $75,450 $35,528 $59,606 $37,610 $48,035 $35,029 $52,369 $39,679 $54,179 $66,452 $69,226 $52,737 $52,009 $42,575 $48,730 $35,938 $42,315 $38,664 $40,614 $41,733 $40,979 $32,338 $36,671 $27,006 $36,792 $24,380 $29,692 $25,632 $36,766 $22,356 $28,168 $21,634 $32,121 $29,008 $33,808 Projected Sales* Total $303,243 $250,137 $224,289 $218,643 $203,528 $203,860 $187,901 $189,708 $186,869 $162,148 $151,128 $158,579 $172,416 $208,709 $163,301 $139,392 $119,946 $130,167 $136,939 $120,726 $108,675 $93,377 $109,375 $92,494 $89,833 $104,798 Long guns $1,104,409 $943,755 $960,336 $943,364 $849,800 $866,409 $749,673 $772,318 $677,091 $609,218 $595,300 $647,100 $714,164 $663,918 $532,318 $437,155 $379,027 $462,627 $492,973 $470,155 $407,973 $357,318 $427,064 $381,545 $327,982 $381,655 Rate: 11% Source: Excise tax reports released by the ATF. Numbers are not adjusted for inflation. National Shooting Sports Foundation • 2008 Industry Reference Guide in thousands ($000) Handguns Ammo $726,530 $991,864 $577,300 $805,400 $473,400 $648,291 $459,830 $626,273 $432,570 $607,209 $412,570 $611,800 $377,480 $615,355 $370,230 $615,727 $369,390 $685,909 $355,280 $541,873 $376,100 $436,682 $350,290 $476,082 $396,790 $492,536 $664,520 $629,327 $527,370 $472,809 $425,750 $443,000 $359,380 $384,682 $386,640 $369,218 $417,330 $372,536 $323,380 $333,373 $270,060 $334,473 $243,800 $269,927 $256,320 $334,236 $223,560 $256,073 $216,340 $292,009 $290,080 $307,345 Rate: 10% Total $2,822,803 $2,326,455 $2,082,027 $2,029,466 $1,889,579 $1,890,779 $1,742,507 $1,758,275 $1,732,390 $1,506,371 $1,408,082 $1,473,472 $1,603,490 $1,957,765 $1,532,497 $1,305,905 $1,123,089 $1,218,485 $1,282,839 $1,126,907 $1,012,505 $871,045 $1,017,620 $861,178 $836,331 $979,080 Rate: 11% *Note: the calculations do not take into account the retail mark-up on related equipment. They are simply based on what the mfr paid in taxes. 17 WILDLIFE AND SPORT FISH RESTORATION PROGRAM FEDERAL EXCISE AND FUEL RECEIPTS FY 2002 THROUGH FY 2007 As of December 2007 Pistols and Revolvers Firearms (Long Guns) Shells and Cartridges Bows & Arrows* Subtotal - Wildlife 2002 2003 2004 2005 $43,090,536.52 $39,508,496.24 $47,173,976.07 $48,883,050.00 $90,117,625.37 $90,478,987.24 $100,057,684.09 $107,064,151.00 $71,427,293.08 $63,102,146.61 $68,773,653.49 $69,855,083.00 $20,030,131.00 $20,825,355.00 $24,789,458.00 $24,646,173.00 $224,667,587.97 $213,916,988.09 $240,796,775.65 $250,450,462.00 2006 $57,697,230.00 $107,618,823.00 $84,260,849.00 $30,122,760.00 $279,701,668.00 2007 $73,571,141.89 $115,959,574.75 $98,235,071.05 $36,527,669.00 $324,295,463.69 Fishing Equip. (Rods & Poles) Electric Trolling Sonar Fishing Tackle Boxes Outboard Motors Subtotal - Hard Goods Equipment $99,118,000.00 $99,546,000.00 $100,699,000.00 $103,335,000.00 $1,264,000.00 $2,436,000.00 $3,304,000.00 $3,137,000.00 $0.00 $638,000.00 $0.00 $1,535,000.00 $100,382,000.00 $101,982,000.00 $104,003,000.00 $108,645,000.00 $89,259,000.00 $109,036,000.00 $1,704,000.00 $1,291,000.00 $92,254,000.00 $1,149,000.00 $3,562,000.00 $113,747,000.00 $40,812,373.38 $40,346,207.07 $46,885,841.87 Small Engine Gas Gas Motorboat Interest Subtotal Angling $70,002,000.00 $70,000,000.00 $73,003,000.00 $73,999,000.00 $212,744,000.00 $219,682,000.00 $238,636,000.00 $246,128,000.00 $32,835,388.46 $42,061,470.20 $4,924,303.13 $30,578,301.38 $448,508,504.46 $468,437,547.20 $460,752,412.27 $500,162,674.76 $95,665,000.00 $330,630,000.00 $44,493,297.00 $603,388,504.07 $102,002,000.00 $365,001,000.00 $67,773,618.94 $695,409,460.81 GRAND TOTALS $673,176,092.43 $682,354,535.29 $701,549,187.92 $750,613,136.76 $883,090,172.07 $1,019,704,924.50 Customs Duties $32,545,116.00 $34,712,077.00 $40,186,109.14 * Archery 2007 collections include back taxes collected on prior obligations. The increase noted above reflects changes in reporting and improved compliance from archery manufacturers. The true growth in the archery market is relatively modest during this period. National Shooting Sports Foundation • 2008 Industry Reference Guide 18 HISTORICAL EXCISE TAX TRENDS (1982-Present) Tax Collections on Firearms & Ammunition (2007 Calendar Year) • $121.5 million colleted on long guns • $72.6 million collected on handguns • $109.1 million collected on ammunition TOTAL = $303.2 million Long Gun & Ammunition Excise Tax Collections (in thousands of dollars) $240,000 $220,000 $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 82 83 84 85 86 87 88 89 90 91 92 93 Total 94 95 96 97 Long Guns 98 99 00 01 02 03 04 05 06 07 01 02 03 04 05 06 07 Ammunition Handgun Excise Tax Collections (in thousands of dollars) $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 Handgun National Shooting Sports Foundation • 2008 Industry Reference Guide 19 NICS: National Instant Criminal Background Check System FACT SHEET Mandated by the Brady Handgun Violence Prevention Act (Brady Act) of 1993, Public Law 103-159, the National Instant Criminal Background Check System (NICS) was established for Federal Firearms Licensees (FFLs) to contact by telephone, or other electronic means, for information to be supplied immediately on whether the transfer of a firearm would be in violation of Section 922 (g) or (n) of Title 18, United States Code, or state law. The NICS is a national system that checks available records on persons who may be disqualified from receiving firearms. The FBI developed the system through a cooperative effort with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and local and state law enforcement agencies. The NICS is a computerized background check system designed to respond within 30 seconds on most background check inquiries so the FFLs receive an almost immediate response. Depending on the willingness of state governments to act as a liaison for the NICS, the FFLs contact either the FBI or a designated state point-of-contact (POC) to initiate background checks on individuals purchasing or redeeming firearms, and in certain instances, firearm-related permits. The background check process, as performed by the FBI and by state POCs, is described below. The NICS Section Located at the FBI's Criminal Justice Information Services (CJIS) Division in Clarksburg, West Virginia, the NICS Section processes background checks for the FFLs in those states that have declined to serve as POCs for the NICS. The FFLs conducting business in these states will contact the NICS either by telephone, via one of two contracted call centers, or electronically by the NICS E-Check System via the Internet. The FFLwill provide the descriptive information provided on the ATF Form 4473, which is required by law to be completed and signed by every prospective firearm transferee. If no matching records are returned by any of the databases, the transaction is automatically proceeded. If the NICS returns a match of the prospective firearm transferee's descriptive information to that of record information located in any of the databases, the FFL is advised that the transaction is delayed. While the FFL is still on the telephone, the call is placed on hold and transferred to the NICS Section for a quick review and evaluation by an FBI NICS Legal Instruments Examiner (NICS Examiner). If the record information returned by the NICS presents a valid match to the descriptive information of the prospective firearm transferee, the NICS Examiners, who have access to protected information (as opposed to Call Center personnel who do not have such access) reviews the information if state and federal firearm prohibitive criteria exists. If the information matched by the NICS is not a valid match or no prohibitive criteria exists, the FBI NICS Examiner will advise the FFL to PROCEED with the firearm transaction. The FFL must record the NICS Transaction Number (NTN) on the ATF Form 4473 and retain the form for auditing purposes. If it is determined that prohibitive criteria exists, the FBI NICS Examiner will advise the FFL to DENY the firearm transaction. If potentially prohibitive criteria exists and more information is required in order to make the determination, the NICS Examiner will advise the FFL to DELAY the firearm transaction and the call is concluded. The FFL must record the NTN on the ATF Form 4473 and retain the form for auditing purposes. When a transaction is DELAYED, the FBI NICS Examiner begins extensive research on the potential prohibitor. When the research is complete, the FBI NICS Examiner calls the FFL and gives a PROCEED or DENY decision on the firearm transaction. National Shooting Sports Foundation • 2008 Industry Reference Guide 20 NICS: National Instant Criminal Background Check System FACT SHEET (continued) On the third business day of a DELAYED transaction, the NICS Examiner is required to call the FFL and advise him/her of their rights under the Brady Act to transfer the firearm. If the delayed transaction cannot be resolved within the allowed three business days, it is at the discretion of the FFL whether to allow the firearm transfer. However, the NICS Section continues to research the case in an effort to obtain complete disposition information. Business days do not include the day the check was initiated Saturdays, Sundays, and any day state offices in the state of purchase are closed. POC States In states that agree to serve as POCs for the NICS, the functions performed by the NICS Section are performed by a local or state law enforcement agency which services the FFLs. The FFLs call these local or state agencies, which perform the check, make the decision whether the check indicates an individual is disqualified or not from possessing firearm, and notify the FFL of the results of the results of the check. NICS Background Checks The FFLs have the following three methods of performing background checks depending upon the state in which the FFL is conducting business: 1.In states where the state government has agreed to serve as the POC for the system, the FFLs contact the NICS through the state POC for all firearm transfers. The state POC conducts the NICS check and determines whether or not the transfer would violate state or federal law. 2. In states where the state government has declined to serve as a POC, the FFLs initiate a NICS background check by contacting the NICS Section for all firearm transfers. The FBI conducts the NICS check and determines whether or not the transfer would violate state or federal law. 3. Finally, in states where the state government has agreed to serve as a POC for handgun purchases but not for long gun purchases, the FFLs contact the NICS through the designated state POC for handgun transfers and the NICS Section for long gun transfers. Each state decides whether the FFLs in its state call a state POC or the FBI to initiate firearm background checks. National Shooting Sports Foundation • 2008 Industry Reference Guide 21 NICS 2007 National Instant Criminal Background Check System Total Checks by Year & Month 11,500,000 11,177,335 10,500,000 9,500,000 +22.3% 10,036,933 9,138,123 8,952,945 8,910,191 8,543,037 8,454,322 8,481,588 8,687,671 8,500,000 7,500,000 1999 1,300,000 2000 2001 2002 2003 2004 2005 2006 2007 2007 2006 2005 2004 1,200,000 1,100,000 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 Jan Year 1999 2000 2001 2002 2003 2004 2005 2006 2007 January 591,355 639,972 640,528 665,803 653,751 695,000 685,811 775,518 894,608 February 696,323 707,070 675,156 694,668 708,281 723,654 743,070 820,679 914,954 Feb March 753,083 736,543 729,532 714,665 736,864 738,298 768,290 845,219 975,806 Mar April 646,712 617,689 594,723 627,745 622,832 642,589 658,954 700,373 840,271 Apr May May 576,272 538,648 543,501 569,247 567,436 542,456 557,058 626,270 803,051 June June 569,493 550,561 540,491 518,351 529,334 546,847 555,560 616,097 792,943 July July 589,476 542,520 539,498 535,594 533,289 561,773 561,358 631,156 757,884 Aug Sept August 703,394 682,501 707,288 693,139 683,517 666,598 687,012 833,070 917,358 September 808,627 782,087 864,038 724,123 738,371 740,260 791,353 919,487 944,889 Oct October 945,701 845,886 1,029,691 849,281 856,863 865,741 852,478 970,030 1,025,123 Nov Dec November 1,004,333 898,598 983,186 887,647 842,932 890,754 927,419 1,045,194 1,079,923 December 1,253,354 1,000,962 1,062,559 974,059 1,008,118 1,073,701 1,164,582 1,253,840 1,230,525 Source: ATF / NICS – data is released monthly, please contact NSSF Research Department for updates. NOTE: The totals above indicate the number of firearm background checks requested. The totals do NOT indicate firearm transfers. National Shooting Sports Foundation • 2008 Industry Reference Guide 22 NICS Firearm Background Checks Year 2007 January 1, 2007 - December 31, 2007 STATE Alaska Alabama Arkansas Arizona California Colorado Connecticut DC Delaware Florida Georgia Guam Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Mariana Islands Minnesota Missouri Mississippi Montana Nebraska North Carolina North Dakota New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Virgin Islands Vermont Washington Wisconsin West Virginia Wyoming JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2,904 3,534 4,048 4,285 3,939 3,770 3,825 4,683 3,770 4,943 4,149 5,754 22,107 21,897 19,220 15,061 14,412 15,362 14,290 18,554 19,270 20,122 27,561 37,499 14,767 14,628 12,308 10,470 9,679 10,362 10,567 12,448 13,749 16,174 21,238 23,434 16,196 18,457 17,666 15,898 13,642 15,672 13,783 15,971 14,668 14,628 15,299 20,191 62,459 62,560 75,306 67,801 86,930 83,523 71,837 69,084 80,429 69,809 63,910 62,295 17,007 18,301 20,070 16,769 17,002 15,466 15,460 18,573 17,525 19,661 20,057 25,846 9,512 8,647 10,704 9,443 8,611 8,568 8,092 9,379 8,539 11,697 11,433 11,487 72 1 4 2 45 4 2 1 1 3 0 1 1,381 1,302 1,417 1,200 1,058 988 949 1,164 1,203 1,407 1,711 2,132 35,013 36,440 37,115 32,101 32,487 32,629 29,624 33,844 32,416 35,495 38,887 50,129 22,775 24,453 22,363 17,162 16,682 17,431 16,930 20,973 19,840 24,282 27,974 39,603 35 29 39 40 38 30 33 38 29 51 43 36 579 449 591 557 517 478 555 537 545 605 564 544 10,282 8,314 9,600 7,337 5,238 4,670 4,742 6,441 7,516 10,303 11,723 12,722 6,575 8,013 8,474 7,423 6,860 6,624 5,947 7,816 8,633 8,479 8,189 10,864 48,593 43,080 51,379 40,643 40,710 36,530 36,100 46,053 45,681 49,990 51,699 46,517 15,975 15,211 17,992 13,262 11,144 12,081 11,365 15,086 13,835 16,123 21,950 22,840 8,995 9,938 10,918 7,868 6,411 6,544 6,167 9,111 9,027 10,621 12,434 13,468 125,604 127,538 127,759 124,816 125,970 128,745 121,163 134,729 134,456 141,264 144,176 151,630 16,371 15,442 14,807 11,666 11,245 12,485 13,055 17,062 17,399 22,007 23,972 32,690 15,028 13,668 15,587 13,968 14,890 13,681 13,792 14,955 13,517 14,084 12,353 9,923 6,505 7,355 7,439 6,449 5,346 5,140 5,093 6,193 5,907 7,421 8,603 8,798 3,535 3,333 4,241 3,809 3,111 3,058 3,264 4,143 5,754 7,652 4,867 4,512 26,569 26,009 30,605 25,082 20,746 18,603 19,681 23,941 26,740 30,573 32,264 31,038 0 9 2 0 0 0 0 0 0 0 0 0 20,147 17,475 23,521 20,894 16,077 15,117 15,254 22,098 27,033 29,453 19,561 21,456 18,806 22,320 23,960 20,783 18,594 17,502 15,675 22,546 24,671 28,608 27,415 33,205 14,657 15,023 12,448 9,443 9,182 9,847 10,305 13,747 12,883 16,126 23,488 28,149 5,808 6,563 7,617 7,350 6,747 6,535 5,735 7,989 9,249 10,328 7,067 9,367 4,225 4,133 4,390 3,524 2,944 2,726 2,808 4,202 4,420 5,767 5,909 6,994 26,262 26,192 23,536 18,434 18,741 18,412 17,804 23,387 21,688 25,975 30,995 37,789 3,028 2,871 3,335 3,190 2,627 2,304 2,425 3,360 4,725 6,112 4,245 4,089 5,357 4,960 5,626 5,642 5,013 4,515 4,654 5,159 6,454 6,671 5,870 5,189 2,901 2,914 3,371 2,714 2,655 2,833 2,535 2,898 2,822 3,317 3,788 3,664 7,431 8,578 8,115 7,153 6,704 7,087 6,283 7,608 7,324 8,080 8,137 10,804 5,517 5,915 6,704 5,603 5,583 5,613 4,783 5,900 5,308 5,193 5,943 8,214 17,343 15,750 18,217 17,377 14,925 13,268 14,011 16,020 20,361 21,928 21,903 21,071 27,085 27,058 31,297 25,827 21,922 21,873 21,109 22,367 24,682 27,937 36,449 38,508 14,180 17,968 17,015 14,058 12,662 12,576 11,804 15,754 14,220 17,206 18,591 23,047 12,099 13,573 15,445 13,626 11,473 12,120 10,238 12,185 15,174 12,715 13,988 19,993 45,570 43,391 55,043 45,337 38,977 40,403 38,988 47,292 45,849 52,339 55,819 53,595 704 577 781 529 607 788 652 806 709 745 608 719 885 896 1,024 901 795 717 668 765 796 911 917 947 12,338 13,575 12,667 9,983 9,971 9,537 9,492 12,145 11,348 13,199 14,989 20,889 3,628 3,737 4,246 3,547 2,942 2,920 2,901 4,538 5,961 7,768 5,738 6,087 20,523 22,518 19,720 15,480 14,140 15,879 15,507 19,077 17,923 20,691 25,157 35,126 59,667 66,035 62,956 55,648 54,111 51,525 54,030 71,566 66,240 66,672 72,670 102,476 8,448 8,982 10,094 8,845 8,632 9,135 6,093 10,260 13,289 12,726 14,503 16,044 19,338 18,803 21,075 16,807 14,956 14,428 15,949 21,691 22,282 20,575 24,828 30,806 169 140 195 134 117 94 138 76 144 133 76 45 1,290 1,771 1,933 1,742 1,342 1,137 1,272 1,475 1,999 2,253 1,956 1,781 21,114 23,241 25,271 23,256 21,372 20,378 18,898 22,167 22,670 25,799 23,766 28,224 12,821 15,219 19,964 15,198 10,065 8,977 9,246 14,391 18,080 20,366 19,774 16,506 10,363 11,339 11,331 9,170 7,754 8,040 8,144 10,169 10,916 13,245 16,175 15,750 3,032 3,422 3,542 3,335 3,166 3,262 2,867 3,680 3,993 3,667 3,681 5,123 TOTALS 49,604 245,355 169,824 192,071 855,943 221,737 116,112 136 15,912 426,180 270,468 441 6,521 98,888 93,897 536,975 186,864 111,502 1,587,850 208,201 165,446 80,249 51,279 311,851 11 248,086 274,085 175,298 90,355 52,042 289,215 42,311 65,110 36,412 93,304 70,276 212,174 326,114 189,081 162,629 562,603 8,225 10,222 150,133 54,013 241,741 783,596 127,051 241,538 1,461 19,951 276,156 180,607 132,396 42,770 NOTE: The totals above indicate the number of firearm background checks requested. The totals do not indicate firearm transfers. National Shooting Sports Foundation • 2008 Industry Reference Guide 23 Project to Date Reasons Why NICS Denies UPDATED: As of March 31, 2008 Criminal Criminal History History (A) (A) Fugitive Fugitive from from Justice Justice (B) (B) 540,709 540,709 28,396 28,396 Mental Mental Defective Defective (D) (D) Illegal/Unlawful Illegal/Unlawful Aliens Aliens (E) (E) 2,994 2,994 8,290 8,290 Dishonorable Dishonorable Discharges Discharges (F) (F) Citizenship Citizenship Renounced Renounced (G) (G) 337 337 34 34 Domestic Domestic Violence Violence Restraining Restraining Order Order (H) (H) Denied Denied Persons Persons File File (I) (I) Denial Denial Based Based on on Other Other Reasons(N) Reasons(N) Total Total Denials Denials 27,787 27,787 11,674 11,674 8,247 8,247 628,468 628,468 Criminal History Domestic Violence 73,804 Other 130,199 Drug Abuse 45,787 290,919 Felony National Shooting Sports Foundation • 2008 Industry Reference Guide 24 Mon 24% 14.34% Mon Tue National Shooting Sports Foundation • 2008 Industry Reference Guide Tue 13.72% Wed Wed Thu 12.93% 15.22% Thu Fri 19.52% 16% Sat Fri Sat 12:30-1:00 12:00-12:30 11:30-12:00 11:00-11:30 10:30-11:00 10:00-10:30 9:30-10:00 9:00-9:30 8:30-9:00 8:00-8:30 7:30-8:00 7:00-7:30 6:30-7:00 6:00-6:30 5:30-6:00 5:00-5:30 4:30-5:00 4:00-4:30 3:30-4:00 3:00-3:30 2:30-3:00 2:00-2:30 1:30-2:00 1:00-1:30 12:30-1:00 12:00-12:30 11:30-12:00 11:00-11:30 10:30-11:00 10:00-10:30 9:30-10:00 9:00-9:30 8:30-9:00 8:00 - 8:30 NICS Delay Queue Forecast April 2008 100 75 50 25 0 Sun Percentage of Work Received by Day of Week Call Center & FBI 19.02% 5.25% 8% 0% Sun 25 NICS Background Checks January 1, 2002 - December 31, 2007 COLLATERAL Hand Long Permit Long Gun Hand Gun Both Both Jan-02 Feb-02 Mar-02 Apr-02 May-02 Jun-02 Jul-02 Aug-02 Sep-02 Oct-02 Nov-02 Dec-02 2002 Totals 129,406 116,507 120,134 123,263 116,290 97,541 105,221 110,328 106,735 120,468 110,405 106,913 1,363,211 305,416 317,992 349,184 292,305 245,579 230,211 244,456 364,061 410,605 493,416 541,256 614,830 4,409,311 158,581 174,298 176,673 151,668 142,899 130,645 129,710 149,252 137,842 152,979 151,047 189,518 1,845,112 5,894 6,138 6,336 5,467 4,932 4,715 4,527 5,790 5,458 5,967 5,890 6,259 67,373 76 58 70 52 95 80 38 64 72 64 44 64 777 487 453 416 435 380 348 379 390 431 546 388 429 5,082 1,249 1,076 950 879 848 730 833 897 805 948 915 950 11,080 2,281 3,134 2,171 1,775 1,749 1,605 1,726 2,079 2,048 2,356 2,271 1,724 24,919 14,818 18,413 13,648 12,153 13,391 12,377 12,859 15,467 14,161 15,487 15,278 12,999 171,051 31,581 41,047 29,988 26,333 26,330 24,219 25,836 35,191 34,393 43,755 46,856 26,848 392,377 Jan-03 Feb-03 Mar-03 Apr-03 May-03 Jun-03 Jul-03 Aug-03 Sep-03 Oct-03 Nov-03 Dec-03 2003 Totals 121,650 119,080 134,018 126,734 115,137 110,216 104,631 114,785 120,726 122,349 99,574 114,596 1,403,496 303,134 324,944 352,898 286,881 247,814 230,756 235,195 350,413 404,668 489,615 519,922 636,817 4,383,057 153,534 180,043 183,979 147,437 142,009 131,164 130,002 144,300 141,785 156,170 146,487 194,168 1,851,078 6,135 6,654 6,596 5,485 5,319 4,719 4,714 5,902 5,808 6,378 6,179 7,212 71,101 62 64 68 46 46 65 61 39 60 52 48 47 658 454 468 456 454 458 385 476 393 484 396 352 370 5,146 888 831 767 726 658 660 700 715 660 769 604 678 8,656 2,770 3,439 2,222 1,954 2,001 1,845 2,080 2,437 2,130 2,570 2,173 1,856 27,477 17,078 19,299 14,178 13,386 15,033 13,524 14,547 16,492 14,168 16,477 13,659 14,086 181,927 35,345 42,256 28,853 27,514 27,666 25,361 27,669 36,035 34,602 45,944 40,431 28,026 399,702 Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 2004 Totals 124,654 115,765 132,525 114,782 98,314 108,864 95,975 112,037 103,985 108,865 110,354 119,552 1,345,672 321,354 332,001 346,529 294,009 237,955 236,499 255,930 343,533 415,941 509,424 541,301 672,371 4,506,847 174,752 196,896 194,779 166,168 146,116 142,160 144,660 146,361 147,063 163,925 158,866 208,714 1,990,460 6,204 6,830 6,572 6,005 5,169 5,086 5,272 5,706 5,739 6,728 6,581 7,981 73,873 67 61 55 35 34 41 41 26 44 35 30 32 501 465 302 413 279 350 323 306 321 352 323 243 266 3,943 717 568 584 504 499 465 469 486 460 500 576 631 6,459 2,777 3,310 2,268 2,153 1,775 1,978 2,159 2,135 2,257 2,604 2,156 2,039 27,611 17,806 18,749 14,495 14,542 13,061 14,049 15,663 14,151 15,367 16,053 14,249 14,354 182,539 35,044 39,622 29,079 28,190 23,737 25,684 28,902 30,531 35,774 42,081 42,674 29,109 390,427 Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 2005 Totals 121,426 112,938 135,724 103,275 98,958 104,308 100,008 117,623 117,774 106,614 109,157 122,388 1,350,193 313,992 341,314 359,349 310,605 245,440 240,123 248,387 339,496 411,804 484,668 559,050 730,234 4,584,462 177,309 208,959 211,151 183,521 159,487 156,864 157,055 167,497 191,379 189,530 186,764 252,224 2,241,740 6,337 7,198 7,011 6,233 5,406 5,937 5,989 5,987 7,113 7,333 7,209 9,481 81,234 45 52 49 35 27 28 33 38 38 51 32 36 464 263 279 274 272 270 236 279 282 260 234 228 274 3,151 597 513 508 442 413 442 486 491 454 453 462 521 5,782 2,771 3,539 2,218 2,122 1,781 1,924 1,946 2,238 2,585 2,444 2,399 2,085 28,052 16,607 18,958 14,080 13,805 12,677 13,864 14,704 15,211 17,264 15,651 14,841 15,454 183,116 32,439 39,414 26,932 26,634 22,050 24,382 26,421 30,163 37,201 40,410 41,300 28,357 375,703 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 2006 Totals 126,476 130,490 137,252 123,094 127,413 122,498 127,885 231,477 224,287 233,146 221,675 231,760 2,037,453 364,810 379,843 404,031 320,053 264,356 258,085 256,212 356,681 441,633 480,968 561,746 701,173 4,789,591 215,041 236,129 241,027 199,106 180,830 181,314 170,649 187,628 184,836 192,838 193,491 258,436 2,441,325 7,417 7,824 8,038 7,542 6,329 6,383 6,139 7,185 10,428 7,549 9,862 17,130 101,826 45 37 40 28 22 18 23 25 31 31 43 42 385 269 257 240 220 243 250 238 280 288 321 274 266 3,146 539 419 398 350 397 481 445 455 542 696 630 565 5,917 2,895 3,555 2,366 1,862 1,947 2,041 1,951 2,240 2,481 2,277 2,306 1,985 27,906 17,667 19,374 15,765 13,164 14,211 16,070 14,235 15,153 16,636 14,777 14,582 14,751 186,385 32,213 37,144 27,707 22,630 22,848 25,554 23,526 28,770 35,494 36,049 38,584 26,331 356,850 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 2007 Totals 257,584 240,640 264,740 250,924 256,378 240,913 233,186 268,519 276,323 279,686 262,896 247,013 3,078,802 344,123 346,770 378,185 302,122 255,251 261,797 262,350 372,925 409,590 466,026 533,696 637,862 4,570,697 220,351 243,489 252,355 217,941 203,352 200,776 185,607 209,962 198,349 207,713 209,034 286,700 2,635,629 21,324 26,633 34,872 31,065 48,039 46,058 36,811 14,222 8,291 9,065 9,125 11,650 297,155 46 32 46 28 28 24 39 29 31 33 22 19 377 293 245 240 230 274 323 214 238 201 215 211 217 2,901 573 510 471 434 488 514 402 423 371 450 443 425 5,504 2,732 3,233 2,295 1,742 1,924 1,970 1,832 2,407 2,149 2,387 2,308 1,890 26,869 16,387 18,006 14,831 12,498 13,803 15,435 13,610 16,541 14,283 15,428 15,836 14,132 180,790 29,762 33,751 25,723 21,318 21,647 23,838 22,143 30,355 28,537 35,878 39,000 24,278 336,230 Source: NICS National Shooting Sports Foundation • 2008 Industry Reference Guide Both REDEMPTION Hand Month Long 26 NICS Background Checks by State Type 2007 State POC and Federal Checks 2007 Totals - State POC & Federal Checks State Alaska Alabama Arkansas Arizona California Colorado Connecticut DC Delaware Florida Georgia Guam Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Mariana Islands Minnesota Missouri Mississippi Montana Nebraska North Carolina North Dakota New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Virgin Islands Vermont Washington Wisconsin West Virginia Wyoming AK AL AR AZ CA CO CT DC DE FL GA GM HI IA ID IL IN KS KY LA MA MD ME MI MK MN MO MS MT NB NC ND NH NJ NM NV NY OH OK OR PA PR RI SC SD TN TX UT VA VI VT WA WI WV WY Permit 0 0 21,203 33,595 277,806 3,079 52,769 0 0 0 46,333 0 6,511 54,471 16,496 375,313 0 0 1,360,388 0 125,399 11,076 0 139,924 0 73,309 31,449 7,458 5,524 21,499 112,868 3,320 20,713 0 3,398 9,100 39,927 0 0 566 2,646 0 0 24,486 0 0 75,324 40,685 0 1,147 0 77,723 0 1 3,296 3,078,802 COLLATERAL Long Gun Hand Gun Both Both Hand Long 26,540 18,339 826 9 74 115 114,695 91,446 2,842 28 391 611 78,154 40,060 1,443 20 128 327 68,907 73,717 2,319 7 50 39 191,063 195,941 191,133 0 0 0 112,173 84,766 21,715 0 0 0 28,627 29,991 664 0 0 0 108 26 2 0 0 0 9,316 6,300 296 0 0 0 169,954 236,772 8,174 5 71 46 109,975 82,899 2,460 16 200 352 291 147 3 0 0 0 0 0 0 0 0 0 42,732 231 24 1 3 11 46,097 20,366 711 8 30 73 93,588 64,374 3,700 0 0 0 104,199 74,545 3,020 0 1 39 60,477 40,613 1,788 5 19 22 108,671 77,636 3,437 21 163 346 109,624 76,147 2,071 3 55 76 16,963 22,247 727 0 0 0 45,294 22,237 36 0 7 8 33,139 14,846 817 45 97 367 143,218 24,619 740 0 0 22 11 0 0 0 0 0 122,205 44,506 1,640 1 2 61 139,515 81,328 2,471 0 30 151 92,708 47,222 1,490 28 461 641 49,577 19,125 832 4 17 57 29,388 11 1 0 0 10 138,244 2,610 173 12 109 237 30,272 6,471 218 0 3 19 25,413 18,784 96 0 0 2 19,322 16,505 536 0 0 0 42,206 33,745 1,374 6 28 93 26,412 29,632 1,126 0 0 0 131,364 40,064 579 41 0 12 178,028 124,805 4,977 31 194 660 87,593 66,041 3,000 24 165 217 98,202 60,535 3,326 0 0 0 558,582 1 1,371 0 0 0 1,485 6,542 198 0 0 0 4,734 4,535 949 0 0 0 61,141 50,001 1,216 6 61 103 39,901 10,178 528 0 3 21 121,906 114,808 5,027 0 0 0 343,467 240,007 8,718 33 449 569 55,928 29,154 1,284 0 0 0 124,081 114,206 3,228 0 0 0 32 275 7 0 0 0 12,991 6,673 287 0 0 0 96,921 79,340 1,796 19 43 43 134,686 43,550 2 0 1 9 66,749 35,393 1,302 3 33 110 23,828 11,317 455 1 13 35 4,570,697 2,635,629 297,155 377 2,901 5,504 REDEMPTION Both Hand Long 289 1,463 1,949 1,383 14,987 18,972 1,327 6,750 20,393 910 7,291 5,236 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 560 5,964 4,611 1,200 10,455 16,578 0 0 0 0 0 0 10 30 1,375 580 2,433 7,102 0 0 0 4 11 5,045 623 3,260 4,695 2,053 12,692 22,443 888 7,799 11,538 0 0 0 51 430 1,109 155 458 1,355 1 4 3,323 0 0 0 159 877 5,326 627 2,697 15,817 897 9,018 15,375 843 3,288 11,088 4 17 1,110 1,076 12,007 21,879 83 293 1,621 0 0 62 0 0 0 491 3,595 8,368 384 2,017 1,604 1 0 91 1,125 6,206 10,088 2,032 10,414 19,595 0 0 0 0 0 0 0 0 0 0 0 4 520 5,165 7,428 179 703 2,500 0 0 0 5,277 35,287 51,860 0 0 0 0 0 0 0 0 0 0 0 0 1,647 7,576 10,923 23 64 2,272 1,230 6,711 20,860 237 828 2,635 26,869 180,790 336,230 Source: NICS National Shooting Sports Foundation • 2008 Industry Reference Guide 27 NICS PARTICIPATION MAP AK WA MT OR ID ND NH VT ME MN WI SD NV CA HI AZ N. Mariana Islands CO NM PA IA NE UT NY MI WY IL KS OK MO KY NC SC MS TX WV VA TN AR LA IN OH AL MA RI CT NJ DE MD DC GA Puerto Rico Guam American Samoa FL Virgin Islands 13 Full POC – Contact State/Territory for All Firearm Background Checks including permits 4 Partial-POC – Contact State for Handgun & FBI for Long Gun Background Checks 4 Partial-POC – Contact State for Handgun Permit & FBI for Long Gun Background Checks 35 Non-POC – Contact FBI for All Firearm Background Checks 19 This texture denotes that the State has at least one ATF-Qualified Alternate Permit. These permits are issued by local or state agencies. Please refer to the latest Permanent Brady Permit Chart for specific permit details. 03/2007 1 Denotes the state has an ATF-Qualified Alternate Permit, but has discontinued issuing new permits. National Shooting Sports Foundation • 2008 Industry Reference Guide 28 Types of Federal Firearm Licenses Type 01 - DEALER IN FIREARMS Type 02 - PAWNBROKER Type 03 - COLLECTOR OF CURIOS AND RELICS Type 06 - MANUFACTURER OF AMMUNITION FOR FIREARMS Type 07 - MANUFACTURER OF FIREARMS Type 08 - IMPORTER OF FIREARMS / AMMUNITION Type 09 - DEALER IN DESTRUCTIVE DEVICES Type 10 - MANUFACTURER OF DESTRUCTIVE DEVICES Type 11 - IMPORTER OF DESTRUCTIVE DEVICES Type 01 - DEALER in firearms other than destructive devices. (includes: rifles, shotguns, pistols, revolvers, gunsmith activities, and National Firearms Act (NFA) weapons.) 18 U.S.C 923(a)(3)(B) Fee: $ 200.00 for the first three (3) years. $ 90.00 on renewal. Application: ATF Form 7 (5310.12) Type 02 - PAWNBROKER in firearms other than destructive devices. (includes: rifles, shotguns, pistols, revolvers, gunsmith activities, and National Firearms Act (NFA) weapons.) 18 U.S.C 923(a)(3)(B) Fee: $ 200.00 for the first three (3) years. $ 90.00 on renewal. Application: ATF Form 7 (5310.12) National Shooting Sports Foundation • 2008 Industry Reference Guide 29 Type 03 - COLLECTOR OF CURIOS AND RELICS. (pertains exclusively to firearms classified as curios and relics, and it's purpose is to facilitate a personal collection. It is NOT a license to buy and sell curios and relics. 18 U.S.C 923(b) Fee: $ 30.00 for three (3) years. Application: ATF Form 7 CR (5310.16) Type 06 - MANUFACTURER OF AMMUNITION FOR FIREARMS other than ammunition for destructive devices or armor piercing ammunition. 18 U.S.C 923(a)(1)(C) Fee: $ 30.00 for three (3) years. Application: ATF Form 7 (5310.12) Type 07 - MANUFACTURER OF FIREARMS other than destructive devices. 18 U.S.C 923(a)(1)(B) Fee: $ 150 for three (3) years. Application: ATF Form 7 (5310.12) Type 08 - IMPORTER OF FIREARMS other than destructive devices or AMMUNITION FOR FIREARMS other than destructive devices, or ammunition other than armor piercing ammunition. 18 U.S.C 923(a)(2)(B) Fee: $ 150.00 for three (3) years. Application: ATF Form 7 (5310.12) National Shooting Sports Foundation • 2008 Industry Reference Guide 30 Type 09 - DEALER IN DESTRUCTIVE DEVICES. 18 U.S.C 923(a)(3)(A) Fee: $ 3,000.00 for three (3) years. Application: ATF Form 7 (5310.12) Type 10 - MANUFACTURER OF DESTRUCTIVE DEVICES, AMMUNITION FOR DESTRUCTIVE DEVICES OR ARMOR PIERCING AMMUNITION. 18 U.S.C 923(a)(1)(A) Fee: $ 3,000.00 for three (3) years. Application: ATF Form 7 (5310.12) Type 11 - IMPORTER OF DESTRUCTIVE DEVICES, AMMUNITION FOR DESTRUCTIVE DEVICES OR ARMOR PIERCING AMMUNITION. 18 U.S.C 923(a)(2)(A) Fee: $ 3,000.00 for three (3) years. Application: ATF Form 7 (5310.12) National Shooting Sports Foundation • 2008 Industry Reference Guide 31 FEDERAL FIREARMS LICENSE DEALERS Bureau of Alcohol, Tobacco and Firearms By Type / By State (Snapshot as of May 5, 2008) The totals below reflect a snapshot in time and will vary throughout the year. Types of Federal Firearm Licenses 01 02 06 07 08 Dealer in Firearms Pawnbroker Manufacturer of Ammunition for Firearms Manufacturer of Firearms Importer of Firearms / Ammunition State Type 01 Type 02 Type 06 AK 744 41 23 AL 689 277 19 AR 716 346 22 AZ 1,054 117 47 CA 2,015 84 50 CO 1,073 165 26 CT 416 5 10 DC 6 0 0 DE 106 0 1 FL 1,232 402 44 GA 1,030 495 30 HI 99 0 2 IA 1,112 70 32 ID 661 129 39 IL 1,728 49 42 IN 1,163 84 32 KS 863 96 34 KY 938 299 11 LA 892 182 21 MA 440 0 16 MD 450 39 9 ME 465 37 13 MI 2,236 49 40 MN 1,414 97 39 MO 1,819 293 51 MS 662 205 15 MT 959 128 43 NC 1,285 336 37 ND 409 29 8 NE 624 45 18 NH 407 3 13 NJ 277 0 12 NM 527 84 14 NV 434 75 18 NY 1,723 14 29 OH 1,945 111 53 OK 876 267 32 OR 1,350 53 55 PA 2,364 4 75 RI 92 0 5 SC 522 165 5 SD 405 44 15 TN 1,031 244 17 TX 3,687 974 111 UT 499 103 13 VA 1,315 124 39 VT 329 2 7 WA 837 150 23 WI 1,423 46 46 WV 704 192 18 WY 501 49 17 TOTALS 48,548 6,803 1,391 Other Areas AS 0 1 0 GU 11 0 4 MP 2 0 1 PR 29 0 2 VI 10 0 0 GRAND TOTAL 48,600 6,804 1,398 Source: U.S. Department of Justice, ATF, Disclosure Unit. National Shooting Sports Foundation • 2008 Industry Reference Guide 09 10 11 03 Dealer in Destructive Devices Manufacturer of Destructive Devices Importer of Dectructive Devices Collector of Curious and Relics (NOT SHOWN) Type 07 17 38 42 172 69 58 86 0 0 135 68 2 20 85 59 67 28 36 27 67 33 25 71 92 92 13 37 79 3 25 56 10 25 53 45 107 66 86 119 5 37 21 79 197 50 77 22 63 58 24 25 2,771 Type 08 6 9 5 27 59 12 26 0 1 37 22 1 6 9 19 7 7 7 5 13 15 7 14 25 16 3 15 9 0 4 16 12 5 12 27 13 8 11 27 3 6 5 18 54 7 25 8 15 4 5 5 672 Type 09 0 0 1 2 1 0 0 0 1 2 0 0 0 0 2 0 0 1 1 0 0 0 0 0 0 1 0 2 0 0 0 0 0 1 0 0 0 0 1 0 0 0 1 3 0 3 0 0 1 0 0 24 Type 10 1 2 9 8 16 0 3 0 0 17 4 0 1 3 9 1 1 3 1 5 3 3 3 4 6 3 1 5 0 0 3 1 3 5 3 4 0 1 20 0 2 0 6 6 2 13 1 0 1 2 1 186 Type 11 0 4 2 7 6 1 2 0 0 10 2 0 0 0 3 1 1 2 2 1 4 1 3 5 4 1 0 2 0 0 5 0 2 1 0 1 0 1 9 0 1 0 2 5 1 16 3 1 0 1 1 114 Total 832 1,038 1,143 1,434 2,300 1,335 548 6 109 1,879 1,651 104 1,241 926 1,911 1,355 1,030 1,297 1,131 542 553 551 2,416 1,676 2,281 903 1,183 1,755 449 716 503 312 660 599 1,841 2,234 1,249 1,557 2,619 105 738 490 1,398 5,037 675 1,612 372 1,089 1,579 946 599 60,509 0 0 0 0 0 2,771 0 1 1 5 2 681 0 0 0 0 0 24 0 0 0 0 0 186 0 0 0 0 0 114 1 16 4 36 12 60,578 32 FEDERAL FIREARMS LICENSE DEALERS: 2007 / 2008 Trends: Type 1 & Type 2 Bureau of Alcohol, Tobacco and Firearms By Type / By State (2008 Snapshot = May 2008 / 2007 Snapshot = Jan. 2007) The totals below reflect a snapshot in time and will vary throughout the year. Types of Federal Firearm Licenses 01 02 Dealer in Firearms Pawnbroker 2008 State Type 01 Type 02 Total Type 01 AK 744 41 785 778 AL 689 277 966 724 AR 716 346 1,062 735 AZ 1,054 117 1,171 1,068 CA 2,015 84 2,099 2,125 CO 1,073 165 1,238 1,116 CT 416 5 421 434 DC 6 0 6 7 DE 106 0 106 111 FL 1,232 402 1,634 1,297 GA 1,030 495 1,525 1,076 HI 99 0 99 100 IA 1,112 70 1,182 1,142 ID 661 129 790 671 IL 1,728 49 1,777 1,817 IN 1,163 84 1,247 1,261 KS 863 96 959 894 KY 938 299 1,237 1,000 LA 892 182 1,074 873 MA 440 0 440 464 MD 450 39 489 473 ME 465 37 502 473 MI 2,236 49 2,285 2,381 MN 1,414 97 1,511 1,490 MO 1,819 293 2,112 1,867 MS 662 205 867 693 MT 959 128 1,087 968 NC 1,285 336 1,621 1,325 ND 409 29 438 427 NE 624 45 669 627 NH 407 3 410 429 NJ 277 0 277 304 NM 527 84 611 549 NV 434 75 509 448 NY 1,723 14 1,737 1,857 OH 1,945 111 2,056 2,140 OK 876 267 1,143 958 OR 1,350 53 1,403 1,374 PA 2,364 4 2,368 2,522 RI 92 0 92 91 SC 522 165 687 537 SD 405 44 449 411 TN 1,031 244 1,275 1,049 TX 3,687 974 4,661 3,974 UT 499 103 602 537 VA 1,315 124 1,439 1,355 VT 329 2 331 342 WA 837 150 987 857 WI 1,423 46 1,469 1,473 WV 704 192 896 730 WY 501 49 550 525 TOTALS 48,548 6,803 55,351 50,879 Source: U.S. Department of Justice, ATF, Disclosure Unit. National Shooting Sports Foundation • 2008 Industry Reference Guide 2007 Type 02 41 301 359 129 91 175 7 0 0 423 519 0 74 141 61 94 106 322 200 1 39 41 52 106 300 240 142 344 34 42 6 0 98 78 16 118 285 43 13 1 180 53 262 1,018 111 127 2 157 43 208 54 7,257 Total 819 1,025 1,094 1,197 2,216 1,291 441 7 111 1,720 1,595 100 1,216 812 1,878 1,355 1,000 1,322 1,073 465 512 514 2,433 1,596 2,167 933 1,110 1,669 461 669 435 304 647 526 1,873 2,258 1,243 1,417 2,535 92 717 464 1,311 4,992 648 1,482 344 1,014 1,516 938 579 58,136 Var. Type 2 Var. Type 1 (2008 vs. 2007) (2008 vs. 2007) -4.4% 0.0% -4.8% -8.0% -2.6% -3.6% -1.3% -9.3% -5.2% -7.7% -3.9% -5.7% -4.1% -28.6% -14.3% * -4.5% * -5.0% -5.0% -4.3% -4.6% -1.0% * -2.6% -5.4% -1.5% -8.5% -4.9% -19.7% -7.8% -10.6% -3.5% -9.4% -6.2% -7.1% 2.2% -9.0% -5.2% -100.0% -4.9% 0.0% -1.7% -9.8% -6.1% -5.8% -5.1% -8.5% -2.6% -2.3% -4.5% -14.6% -0.9% -9.9% -3.0% -2.3% -4.2% -14.7% -0.5% 7.1% -5.1% -50.0% -8.9% * -4.0% -14.3% -3.1% -3.8% -7.2% -12.5% -9.1% -5.9% -8.6% -6.3% -1.7% 23.3% -6.3% -69.2% 1.1% -100.0% -2.8% -8.3% -1.5% -17.0% -1.7% -6.9% -7.2% -4.3% -7.1% -7.2% -3.0% -2.4% -3.8% 0.0% -2.3% -4.5% -3.4% 7.0% -3.6% -7.7% -4.6% -9.3% -4.6% -6.3% Var. Type 1 & 2 (2008 vs. 2007) -4.2% -5.8% -2.9% -2.2% -5.3% -4.1% -4.5% -14.3% -4.5% -5.0% -4.4% -1.0% -2.8% -2.7% -5.4% -8.0% -4.1% -6.4% 0.1% -5.4% -4.5% -2.3% -6.1% -5.3% -2.5% -7.1% -2.1% -2.9% -5.0% 0.0% -5.7% -8.9% -5.6% -3.2% -7.3% -8.9% -8.0% -1.0% -6.6% 0.0% -4.2% -3.2% -2.7% -6.6% -7.1% -2.9% -3.8% -2.7% -3.1% -4.5% -5.0% -4.8% 33 Federal Firearm Licensees (1975-2008) – Total & Type 1 (Dealer) 300,000 283,925 276,116 272,953 262,022 248,155 250,000 250,833 248,794 235,393 230,613 239,637 235,684 211,918 219,366 213,734 200,000 190,296 195,847 173484 191,495 184,840 169,052 161,927 168,301 158,240 155,690 150,000 150,767 152,681 146,429 135,794 105,536 103,157 105,398 100,000 107,187 109,075 112,013 79,285 67,479 54,458 50,937 48,600 50,000 Total Source: 2008 2007 2006 2005 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 0 Dealer (Type 1) (1975-2001) – Firearms Commerce In the United States // 2002-2008 ATF Disclosure Unit (via snapshots provided to NSSF) 2008:ATF Disclosure Unit (Snapshot as of May 2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 34 Federal Firearm Licensees (1975-2008) – Type 2 through 7 60,000 51,435 50,000 46,000 43,408 40,000 40,079 30,000 25,145 21,100 20,000 15,143 13,536 9,859 10,000 5,211 17,763 14,875 13,512 10,958 9,029 9,599 4,975 17,690 9,974 10,176 9,737 7,895 7,258 7,316 6,207 6,803 5,140 3,608 2,813 Pawnbroker - Type 2 Source: Collector Type 3 Ammo Mfr Type 6 2008 2007 2006 2005 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 0 Firearm Mfr Type 7 (1975-2001) – Firearms Commerce In the United States // 2002-2008 ATF Disclosure Unit (via snapshots provided to NSSF) 2008:ATF Disclosure Unit (Snapshot as of May 2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 35 Federal Firearm Licensees (1975-2008) – Type 8 - 11 1,200 1,123 1,084 1,035 1,000 989 963 946 901 881 800 924 894 842 795 755 786 748 730 704 678 733 741 692 694 672 681 600 417 1979 419 403 403 1978 519 426 430 400 200 Importer Type 8 Source: Dealer Des Dev Type 9 Mfr Des Dev Type 10 2008 2007 2006 2005 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1977 1976 1975 0 Imp Des Dev Type 11 (1975-2001) – Firearms Commerce In the United States // 2002-2008 ATF Disclosure Unit (via snapshots provided to NSSF) 2008:ATF Disclosure Unit (Snapshot as of May 2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 36 Number of Firearm Retailers Per 1,000 Persons as of May 2008 Source: Bureau of Alcohol, Tobacco and Firearms / U.S. Census Bureau The totals below reflect a snapshot in time and will vary throughout the year. Types of Federal Firearm Licenses 01 02 Dealer in Firearms Pawnbroker 2008 State AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY TOTALS Type 01 744 689 716 1,054 2,015 1,073 416 6 106 1,232 1,030 99 1,112 661 1,728 1,163 863 938 892 440 450 465 2,236 1,414 1,819 662 959 1,285 409 624 407 277 527 434 1,723 1,945 876 1,350 2,364 92 522 405 1,031 3,687 499 1,315 329 837 1,423 704 501 48,548 Type 02 41 277 346 117 84 165 5 0 0 402 495 0 70 129 49 84 96 299 182 0 39 37 49 97 293 205 128 336 29 45 3 0 84 75 14 111 267 53 4 0 165 44 244 974 103 124 2 150 46 192 49 6,803 Total 785 966 1,062 1,171 2,099 1,238 421 6 106 1,634 1,525 99 1,182 790 1,777 1,247 959 1,237 1,074 440 489 502 2,285 1,511 2,112 867 1,087 1,621 438 669 410 277 611 509 1,737 2,056 1,143 1,403 2,368 92 687 449 1,275 4,661 602 1,439 331 987 1,469 896 550 55,351 State Population 683,478 4,627,851 2,834,797 6,338,755 36,553,215 4,861,515 3,502,309 588,292 864,764 18,251,243 9,544,750 1,283,388 2,988,046 1,499,402 12,852,548 6,345,289 2,775,997 4,241,474 4,293,204 6,449,755 5,618,344 1,317,207 10,071,822 5,197,621 5,878,415 2,918,785 957,861 9,061,032 639,715 1,774,571 1,315,828 8,685,920 1,969,915 2,565,382 19,297,729 11,466,917 3,617,316 3,747,455 12,432,792 1,057,832 4,407,709 796,214 6,156,719 23,904,380 2,645,330 7,712,091 621,254 6,468,424 5,601,640 1,812,035 522,830 301,621,157 Other Areas AS 0 1 1 57,291 GU 11 0 11 173,456 MP 2 0 2 84,546 PR 29 0 29 3,941,459 VI 10 0 10 108,448 National Shooting Sports Foundation • 2008 Industry Reference Guide State Population in (000) / 2007 683 4,628 2,835 6,339 36,553 4,862 3,502 588 865 18,251 9,545 1,283 2,988 1,499 12,853 6,345 2,776 4,241 4,293 6,450 5,618 1,317 10,072 5,198 5,878 2,919 958 9,061 640 1,775 1,316 8,686 1,970 2,565 19,298 11,467 3,617 3,747 12,433 1,058 4,408 796 6,157 23,904 2,645 7,712 621 6,468 5,602 1,812 523 301,621 # of Retailers (Type 1 & 2) per 1,000 Pop 1.15 0.21 0.37 0.18 0.06 0.25 0.12 0.01 0.12 0.09 0.16 0.08 0.40 0.53 0.14 0.20 0.35 0.29 0.25 0.07 0.09 0.38 0.23 0.29 0.36 0.30 1.13 0.18 0.68 0.38 0.31 0.03 0.31 0.20 0.09 0.18 0.32 0.37 0.19 0.09 0.16 0.56 0.21 0.19 0.23 0.19 0.53 0.15 0.26 0.49 1.05 0.18 57 173 85 3,941 108 0.02 0.06 0.02 0.01 0.09 37 FFL 8-YEAR TRENDS: Type 1 (Dealers) & Type 2 (Pawnbrokers): 2000 to 2008 Source: Bureau of Alcohol, Tobacco and Firearms The totals below reflect a snapshot in time. State AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY TOTALS Dealers (Type 1) & Pawnbrokers (Type 2) May 2008 785 966 1,062 1,171 2,099 1,238 421 6 106 1,634 1,525 99 1,182 790 1,777 1,247 959 1,237 1,074 440 489 502 2,285 1,511 2,112 867 1,087 1,621 438 669 410 277 611 509 1,737 2,056 1,143 1,403 2,368 92 687 449 1,275 4,661 602 1,439 331 987 1,469 896 550 55,351 Percentage of National Total 1.4% 1.7% 1.9% 2.1% 3.8% 2.2% 0.8% 0.0% 0.2% 3.0% 2.8% 0.2% 2.1% 1.4% 3.2% 2.3% 1.7% 2.2% 1.9% 0.8% 0.9% 0.9% 4.1% 2.7% 3.8% 1.6% 2.0% 2.9% 0.8% 1.2% 0.7% 0.5% 1.1% 0.9% 3.1% 3.7% 2.1% 2.5% 4.3% 0.2% 1.2% 0.8% 2.3% 8.4% 1.1% 2.6% 0.6% 1.8% 2.7% 1.6% 1.0% 100.0% Dealers (Type 1) & Pawnbrokers (Type 2) May 2000 1,159 1,499 1,355 1,561 4,372 1,576 756 6 133 3,243 2,356 144 1,498 1,056 2,663 2,119 1,292 1,709 1,477 962 806 659 3,401 2,165 2,742 1,353 1,433 2,341 603 910 582 524 841 676 2,748 3,275 1,717 1,998 3,730 132 963 600 1,942 6,565 805 2,115 506 1,600 2,008 1,289 719 82,684 National Shooting Sports Foundation • 2008 Industry Reference Guide Percentage of National Total 1.4% 1.8% 1.6% 1.9% 5.3% 1.9% 0.9% 0.0% 0.2% 3.9% 2.8% 0.2% 1.8% 1.3% 3.2% 2.6% 1.6% 2.1% 1.8% 1.2% 1.0% 0.8% 4.1% 2.6% 3.3% 1.6% 1.7% 2.8% 0.7% 1.1% 0.7% 0.6% 1.0% 0.8% 3.3% 4.0% 2.1% 2.4% 4.5% 0.2% 1.2% 0.7% 2.3% 7.9% 1.0% 2.6% 0.6% 1.9% 2.4% 1.6% 0.9% 100.0% # FFL Change 2000 to 2008 -374 -533 -293 -390 -2,273 -338 -335 0 -27 -1,609 -831 -45 -316 -266 -886 -872 -333 -472 -403 -522 -317 -157 -1,116 -654 -630 -486 -346 -720 -165 -241 -172 -247 -230 -167 -1,011 -1,219 -574 -595 -1,362 -40 -276 -151 -667 -1,904 -203 -676 -175 -613 -539 -393 -169 -27,333 % of Change from 2000 to 2008 -32.27% -35.56% -21.62% -24.98% -51.99% -21.45% -44.31% 0.00% -20.30% -49.61% -35.27% -31.25% -21.09% -25.19% -33.27% -41.15% -25.77% -27.62% -27.29% -54.26% -39.33% -23.82% -32.81% -30.21% -22.98% -35.92% -24.15% -30.76% -27.36% -26.48% -29.55% -47.14% -27.35% -24.70% -36.79% -37.22% -33.43% -29.78% -36.51% -30.30% -28.66% -25.17% -34.35% -29.00% -25.22% -31.96% -34.58% -38.31% -26.84% -30.49% -23.50% -33.06% 38 ATF Bureau of Alcohol, Tobacco, Firearms and Explosives Annual Firearms Manufacturers and Export Report (AFMER) http://www.atf.treas.gov/firearms/stats/index.htm Background: A 1977 Freedom of Information request by an anti-gun organization ultimately resulted in a U.S. Court ordering the BATFE to release, for public viewing, the firearms production and exportation information it compiles on data received from each Federally Licensed firearms manufacturer. The Court directed BATFE to embargo the figures in the annual AFMER (Annual Firearm Manufacturing and Exportation Report) for one year. For example, the production and exportation figures for the year 2006 were not publicly released until the early weeks of 2008. The AFMER, as displayed on the ATF website (URL above), shows the Licensee’s FFL number, corporate or individuals name, local address, state and the number of pistols, revolvers, rifles, shotguns (includes combination guns) manufactured in the reporting year. The number of units of each of six BATFE designated calibers in both pistols and revolvers are also revealed. The Licensee’s production and exportation figures for machine guns, any other weapon (NRA defined), and miscellaneous, must also be reported. The production data contained in the AFMER is defined as firearms, including separate frames or receivers, actions or barreled actions, manufactured and disposed of in commerce during the calendar year. Note: The BATFE may re-release the AFMER report for a production year when changes are made. National Shooting Sports Foundation • 2008 Industry Reference Guide 39 U.S. Firearms Production, Exports and Imports (1998-2006) Year of Production 2006 2005* 2004 2003 2002 2001 2000 1999 1998 PISTOL / Caliber to: .22 .25 .32 .380 9mm .50 Total Pistol 141,651 9,625 39,197 126,939 352,383 351,465 1,021,260 139,178 10,455 29,024 107,386 299,681 217,701 803,425 211,473 10,140 32,435 68,291 182,493 223,679 728,511 189,785 10,987 43,471 79,788 219,668 267,961 811,660 144,722 10,009 53,999 59,476 205,197 268,111 741,514 123,374 5,697 57,823 41,634 213,378 181,164 623,070 184,577 23,198 60,527 108,523 277,176 308,900 962,901 229,852 24,393 52,632 81,881 270,298 336,390 995,446 184,836 50,936 62,338 98,266 284,374 279,615 960,365 84,452 2,242 99,562 85,321 54,308 56,184 382,069 63,333 2,297 68,476 68,785 25,802 45,512 274,205 88,570 3,446 62,640 54,842 35,097 49,504 294,099 108,518 3,928 59,591 57,078 46,533 33,716 309,364 86,806 17,599 95,570 51,472 46,080 49,543 347,070 77,433 5,003 85,628 50,120 39,515 62,444 320,143 79,472 1,598 59,339 81,017 46,931 50,603 318,960 80,140 5,844 86,356 68,174 55,957 39,313 335,784 68,108 2,602 77,289 73,905 64,236 38,250 324,390 1,496,505 714,618 2,211,123 1,403,329 3,614,452 1,431,372 709,313 2,140,685 1,077,630 3,218,315 1,325,138 731,769 2,056,907 1,022,610 3,079,517 1,430,324 726,078 2,156,402 1,121,024 3,277,426 1,515,286 741,325 2,256,611 1,088,584 3,345,195 1,284,554 679,813 1,964,367 943,213 2,907,580 1,583,042 898,442 2,481,484 1,281,861 3,763,345 1,569,685 1,106,995 2,676,680 1,331,230 4,007,910 1,345,899 1,036,520 2,382,419 1,284,755 3,667,174 29,652 28,120 104,187 53,965 215,924 19,196 29,271 92,098 46,129 186,694 14,959 24,122 62,403 31,025 132,509 16,340 26,524 62,522 29,537 134,923 22,555 34,187 60,644 31,897 149,283 32,151 32,662 50,685 46,174 161,672 28,636 48,130 49,642 35,087 161,495 34,663 48,616 65,669 67,342 216,290 29,537 15,788 65,807 89,699 200,831 IMPORTS Handguns Rifles Shotguns & Comb. Guns Total Imports 1,164,973 533,073 607,894 2,305,940 878,172 468,411 546,261 1,892,844 838,856 499,460 507,050 1,845,366 762,764 540,935 498,677 1,802,376 971,135 487,208 498,535 1,956,878 710,958 322,206 428,308 1,461,472 712,661 321,457 332,704 1,366,822 677,757 314,622 335,489 1,327,868 590,661 229,242 163,663 983,566 COMPARISONS Hand Exp. % Hand Prod. Long Exp. % Long Prod. Exp. % All Production Hand Imp. % Hand Prod. Long Imp. % Long Prod. All Imp. % All Prod. All Exp. % All Imp. 4.1% 7.2% 6.0% 83.0% 51.6% 63.8% 9.4% 4.5% 6.5% 5.8% 81.5% 47.4% 58.8% 9.9% 3.8% 4.5% 4.3% 82.0% 48.9% 59.9% 7.2% 3.8% 4.3% 4.1% 68.0% 48.2% 55.0% 7.5% 5.2% 4.1% 4.5% 89.2% 43.7% 58.5% 7.6% 6.9% 4.9% 5.6% 75.4% 38.2% 50.3% 11.1% 6.0% 3.4% 4.3% 55.6% 26.4% 36.3% 11.8% 6.3% 5.0% 5.4% 50.9% 24.3% 33.1% 16.3% 3.5% 6.5% 5.5% 46.0% 16.5% 26.8% 20.4% REVOLVER / Caliber to: .22 .32 .357 MAG .38 SPEC .44 MAG .50 Total Revolver Total RIFLE Total SHOTGUN & COMB. Total LONG GUNS Total HANDGUNS Total PRODUCTION EXPORTS Pistol Revolver Rifle Shotgun & Comb. Guns Total Exports Source: Production and Exports Data from BATF / Imports Data from U.S. Census Bureau National Shooting Sports Foundation • 2008 Industry Reference Guide 40 2006 Top-40 Firearm Manufacturers (Based on Total Production) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 LICENSE NAME REMINGTON ARMS CO INC SMITH & WESSON CORP STURM, RUGER & COMPANY, INC O F MOSSBERG & SONS INC MARLIN FIREARMS COMPANY, THE H&R 1871, LLC SAVAGE ARMS, INC ARGUS PUBLICATIONS INC KEL TEC CNC INDUSTRIES INC SIG SAUER INC BEEMILLER INC MAVERICK ARMS, INC BERETTA U S A CORPORATION THOMPSON CENTER ARMS CO KIMBER MFG INC BUSHMASTER FIREARMS BFI/QUALITY PARTS CO DEFENSE PROCUREMENT MFG SERVICES INC COBRA ENTERPRISES OF UTAH, INC. KEYSTONE SPORTING ARMS INC HERITAGE MFG INC NORTH AMERICAN ARMS INC LEGACY SPORTS INTERNATIONAL LLC SAEILO, INC COLT'S MANUFACTURING CO GLOCK INC JIMENEZ, PAUL J / JIMENEZ ARMS INC STAG ARMS LLC SPRINGFIELD INC ARMS TECHNOLOGY INC HASKELL MANUFACTURING IBERIA FIREARMS INC ROCK RIVER ARMS INC CENTURY ARMS INC FN MANUFACTURING, LLC ARMALITE INC TAURUS INTERNATIONAL CHARCO 2000 OLYMPIC ARMS INC BOND ARMS INC VULCAN ARMS INC TOTAL (TOP-40 ONLY) TOP-40 as a % of TOTAL PRODUCTION PISTOLS REVOLVERS 260,662 100,976 185,078 115,293 82,727 90,107 73,270 RIFLES 304,721 4,650 196,472 26,912 226,761 67,869 122,438 106,243 7,542 SHOTGUNS 294,167 5,202 225,909 87,268 1,118 15,400 82,744 74,791 11,919 60,618 59,566 9,653 60,838 47,466 42,551 42,212 837 23,696 15,613 26,542 26,496 34,298 31,065 3,256 21,522 5,593 8,480 8,831 22,120 13,675 7,153 19,686 19,500 18,850 17,554 16,273 11,628 10,758 10,487 9,857 7,334 6,927 985,036 96.5% 378,847 99.2% 5,941 1,427,993 95.4% 705,239 98.7% TOTAL 598,888 450,390 417,943 252,821 226,761 155,137 123,556 106,243 90,269 90,107 88,670 82,744 74,791 71,485 70,271 60,838 47,466 42,551 42,212 34,298 31,902 30,353 29,289 27,349 26,542 26,496 22,120 20,828 19,686 19,500 18,850 17,554 16,273 11,628 10,758 10,487 9,857 7,334 6,927 5,941 3,497,115 96.8% Source: 2006 Annual Firearms Manufacturing and Export Report (AFMER) National Shooting Sports Foundation • 2008 Industry Reference Guide 41 Pistol Manufacturers (By Caliber) 2006 LICENSE NAME SMITH & WESSON CORP STURM, RUGER & COMPANY, INC KEL TEC CNC INDUSTRIES INC SIGARMS INC BERETTA U S A CORPORATION BEEMILLER INC KIMBER MFG INC COBRA ENTERPRISES OF SMITH & WESSON CORP GLOCK INC SAEILO, INC ARMS TECHNOLOGY INC JIMENEZ, PAUL J HASKELL MANUFACTURING IBERIA FIREARMS INC COLT'S MANUFACTURING CO SIG SAUER INC THOMPSON CENTER ARMS CO FN MANUFACTURING, LLC TAURUS INTERNATIONAL SPRINGFIELD INC BOND ARMS INC JIMENEZ ARMS INC STI INTERNATIONAL, INC MASTERPIECE ARMS INC LEINAD INC SKYY INDUSTRIES LLC WILSONS GUN SHOP INC TACTICAL SOLUTIONS LLC LES BAER CUSTOM INC L W SEECAMP CO INC CASPIAN ARMS LTD CZ-USA INC VULCAN ARMS INC NIGHTHAWK CUSTOM LLC BUSHMASTER FIREARMS INC BUSHMASTER FIREARMS CENTURY ARMS INC ED BROWN PRODUCTS, INC NORTH AMERICAN ARMS INC OLYMPIC ARMS INC A.P.I FOSTER INDUSTRIES INC EXCEL INDUSTRIES INC STRAYER VOIGT INC DOUBLE STAR CORP ROCK RIVER ARMS INC MAGNUM RESEARCH, INC DETONICS USA LLC WISE LITE ARMS INC BOBCAT WEAPONS INC IVER JOHNSON ARMS INC MUNITIONS INTERNATIONAL FATS INC AMERICAN DERRINGER CORP VECTOR ARMS INC EWBANK MANUFACTURING INC WILDEY F A, INC ROGUE RIV RIFLEWORKS CMMG INC EXCELL MANUFACTURING INC CALICO LIGHT WEAPON BAR-STO PRECISION MACHINE MICHENER, DAVID BENJAMIN GUNCRAFTER INDUSTRIES, LLC PRECISION SMALL ARMS INC ROGUE RIFLE COMPANY, INC RED JACKET FIREARMS, INC. BRENGMAN, RICHARD LEE HIGH STANDARD DOUBLE DEUCE INC LAUER, STEVEN MICHAEL ARSENAL USA I, LLC BLACK BEARD RESEARCH & DAWSON PRECISION INC SPIKE'S TACTICAL LLC PISTOL 22 0 52,157 5,236 176 16,146 0 911 7,314 21,792 0 0 19,686 4,688 0 0 0 35 3,189 0 7,647 0 8 0 0 0 0 0 3 1,665 0 0 0 0 2 0 0 0 0 0 0 0 0 0 265 0 0 0 220 0 0 0 138 0 0 3 0 0 0 0 90 87 0 0 0 0 0 60 0 0 50 49 0 0 0 0 0 PISTOL 25 0 0 0 0 1,143 0 0 298 0 0 0 0 1,675 0 0 0 0 1,152 0 2,840 0 0 484 0 0 0 0 0 0 0 0 0 0 0 0 585 797 0 0 6 513 0 0 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 61 0 0 0 0 0 0 0 0 0 0 National Shooting Sports Foundation • 2008 Industry Reference Guide PISTOL 32 0 0 14,985 0 10,459 0 0 6,330 892 0 0 0 0 0 0 0 0 4,544 0 0 0 9 0 0 0 0 0 0 0 0 1,267 0 0 0 0 0 0 0 0 134 0 0 0 0 0 0 0 0 0 193 0 0 0 0 3 0 94 0 0 0 0 0 0 72 0 0 0 0 52 0 0 0 46 0 0 0 PISTOL 380 0 0 52,912 10,139 0 16,300 0 16,267 14,961 0 0 0 4,978 0 0 4,079 2,028 380 0 0 0 913 2,830 0 0 0 0 0 0 0 272 0 0 0 0 0 0 0 0 697 0 0 0 132 0 0 0 0 0 0 0 0 0 0 32 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 PISTOL 9MM 124,019 22,213 9,594 15,111 47,043 56,970 1,856 12,199 0 19,083 12,870 0 8,326 0 0 0 3,022 0 6,186 0 1,474 18 3,515 919 2,267 400 2,154 240 0 72 0 0 0 498 24 530 283 0 0 0 29 699 0 0 129 0 2 0 0 0 161 0 0 126 5 105 0 0 0 0 0 83 10 0 0 0 0 0 0 0 0 0 0 45 12 27 PISTOL 50 98,998 26,606 0 49,663 0 0 57,851 143 0 7,459 10,826 0 0 19,500 18,850 11,534 9,933 2,654 5,442 0 5,679 5,979 0 4,237 1,109 2,150 0 1,800 0 1,583 0 1,408 1,383 809 1,214 0 0 1,058 845 0 272 0 487 0 248 361 250 0 211 0 0 0 134 0 69 0 0 92 90 0 0 0 65 0 64 0 0 57 0 0 0 48 0 0 24 5 PISTOL TOTAL 223,017 100,976 82,727 75,089 74,791 73,270 60,618 42,551 37,645 26,542 23,696 19,686 19,667 19,500 18,850 15,613 15,018 11,919 11,628 10,487 7,153 6,927 6,829 5,156 3,376 2,550 2,154 2,043 1,665 1,655 1,539 1,408 1,383 1,309 1,238 1,115 1,080 1,058 845 837 814 699 487 397 377 361 252 220 211 193 161 138 134 126 119 105 94 92 90 90 87 83 75 72 64 61 60 57 52 50 49 48 46 45 36 32 42 LICENSE NAME SUPERIOR ARMS, INC RT MANUFACTURING CO INC FIREARMS INTERNATIONAL INC SYLVESTER, DEAN EARL BUSHMASTER FIREARMS CYLINDER & SLIDE INC BRILEY MANUFACTURING INC H S PRECISION INC BUSHMASTER FIREARMS DISCREET ORDNANCE LLC M2I CUSTOM TACTICAL LTD CLARK CUSTOM GUNS INC UNITED STATES SHOOTING POWELL, JAMES B SUTTON, JOHN T JONES, JOHNDAVID WILD WEST GUNS, LLC RODGERS, JIMMY E & ROGERS, TERESE B OAKES, JACK RAY BOBS PAWN ALLIED ARMAMENT, INC. CRAWFORD, JOHN K RUIZ, JIMMY JOE ANDY'S CUSTOM GUNS INC OZIMEK, GREGORY G E ARTHUR BROWN CO INC APPALACHIAN GUNSMITHING POULIOTTE, GEORGE R & POULIOTTE, BETTY F RALEIGH, DARIN EUGENE LOCKETT, DANIEL ERIC GARDNER, CHARLES A GREELEY, KEVIN P FALLICK, GORDON JOSEPH HORN, CHRISTOPHER & KIM R & R SPORTING ARMS INC KRAUSE, MICHAEL A MERRIMAN STEEL & GEMINI CUSTOMS LLC HALO MANUFACTURING LLC REEDER, GARY NELSON GLENCO SECURITY COMPETITOR CORP INC FRIEND, MICHAEL L MARTIN, KEITH JAMES THOMPSON, RICHARD N GATEWAY HOSE & COUPLING CHANDLER, NORMAN A TULSA FIREARMS TRAINING ODIN ARMS MANUFACTURING, USELTON ARMS INC AK-USA MANUFACTURING INC BOYER, RANDALL L MERSDORF, ROY EDWARD KRONE, ROBERT MITCHELL COPELAND, GREG ACCURIZER, INC THE DEFENSE PROCUREMENT MFG WALLER, ROBERT A JR BALOGH JAMES A+LOAN SERVICE, LLC SHAW, ROBERT WAYNE SHOLLEY, BRUCE A LESNET, GREGORY SCOTT JB CUSTOM INC CRAIG, FREDERICK E III GREER, JAMES T HUELKE, DAVID RICHARD FRERKING, TRAVIS AARON HOLLAND, DENNIS N 762, LLC VERONESI, ANTHONY P & GEORGE R SOUTH TEXAS ARMORY LLC MITCHELL, DAVID H PISTOL 22 0 0 0 0 0 0 0 3 0 0 0 0 0 0 3 4 0 0 0 0 0 0 0 0 0 1 3 6 0 0 0 2 0 0 3 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 1 0 0 0 0 0 0 0 0 0 0 141,651 PISTOL 25 32 0 0 0 15 0 0 5 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9,625 PISTOL 32 0 29 0 0 0 0 0 13 0 0 0 0 0 0 11 7 0 11 0 0 8 0 0 0 0 5 0 0 0 0 0 0 0 5 1 2 0 0 0 0 0 1 4 0 3 3 0 0 3 0 2 0 2 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0 0 1 1 1 0 39,197 PISTOL 380 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 10 0 0 0 0 0 0 1 0 0 0 6 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 126,939 PISTOL 9MM 0 0 0 0 12 10 0 0 10 0 0 2 0 0 0 0 0 0 0 0 0 1 2 1 7 0 1 0 6 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 3 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 352,383 PISTOL 50 0 0 28 27 0 15 23 0 0 20 18 15 16 14 0 1 11 0 0 8 0 7 6 6 0 0 2 0 0 0 6 0 5 0 0 3 0 5 5 4 4 2 0 4 0 0 3 1 0 0 0 2 0 2 0 2 2 2 0 0 0 0 0 1 1 1 0 1 1 0 0 0 1 351,465 PISTOL TOTAL 32 29 28 27 27 25 23 21 20 20 18 17 16 14 14 13 11 11 10 8 8 8 8 7 7 7 7 6 6 6 6 6 5 5 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1,021,260 Source: 2006 Annual Firearms Manufacturing and Export Report (AFMER) National Shooting Sports Foundation • 2008 Industry Reference Guide 43 Revolver Manufacturers (By Caliber) 2006 LICENSE NAME RVLR 22 RVLR 32 RVLR 357 RVLR 38 RVLR 44 RVLR 50 RVLR TOTAL SMITH & WESSON CORP 6,265 13,133 32,842 31,065 1,084 0 0 32 24 0 0 0 0 6 0 0 1 0 0 0 0 0 84,452 1,238 571 0 0 230 0 174 19 7 0 0 0 0 1 0 0 1 0 0 0 0 1 2,242 52,325 45,947 466 0 591 0 161 0 63 0 5 0 0 0 0 0 1 1 0 2 0 0 99,562 78,792 13 0 0 5,840 0 158 513 0 0 0 2 0 3 0 0 0 0 0 0 0 0 85,321 22,391 18,721 990 0 2,112 9,463 152 268 84 0 85 19 12 0 6 3 0 2 0 0 0 0 54,308 24,067 27,445 0 0 0 0 2,611 1,331 331 352 0 38 5 0 0 1 0 0 2 0 1 0 56,184 185,078 105,830 34,298 31,065 9,857 9,463 3,256 2,163 509 352 90 59 17 10 6 4 3 3 2 2 1 1 382,069 STURM, RUGER & COMPANY, INC HERITAGE MFG INC NORTH AMERICAN ARMS INC CHARCO 2000 STURM, RUGER & COMPANY, INC COLT'S MANUFACTURING CO US FIREARMS MFG CO FREEDOM ARMS INC MAGNUM RESEARCH, INC CZ-USA INC VALLEY TOOL & MFG INC REEDER, GARY NELSON APPALACHIAN GUNSMITHING INC WHEELER TOPPING LLC CLEMENTS, CHARLES DAVID CYLINDER & SLIDE INC GREELEY, KEVIN P HARTFORD ARMORY INC FATS INC NEW CENTURY DEHART, T KEITH Source: 2006 Annual Firearms Manufacturing and Export Report (AFMER) National Shooting Sports Foundation • 2008 Industry Reference Guide 44 Rifle and Shotgun Manufacturers - 2006 LICENSE NAME REMINGTON ARMS CO INC O F MOSSBERG & SONS INC MARLIN FIREARMS COMPANY, THE STURM, RUGER & COMPANY, INC H&R 1871, LLC SAVAGE ARMS, INC ARGUS PUBLICATIONS INC RIFLES 304,721 26,912 226,761 196,472 67,869 122,438 106,243 SHOTGUNS 294,167 225,909 82,744 MAVERICK ARMS, INC BUSHMASTER FIREARMS BFI/QUALITY PARTS CO THOMPSON CENTER ARMS CO INC DEFENSE PROCUREMENT MFG SERVICES INC KEYSTONE SPORTING ARMS INC LEGACY SPORTS INTERNATIONAL LLC STAG ARMS LLC ROCK RIVER ARMS INC CENTURY ARMS INC BEEMILLER INC SPRINGFIELD INC ARMALITE INC KIMBER MFG INC COLT DEFENSE LLC KEL TEC CNC INDUSTRIES INC OLYMPIC ARMS INC VULCAN ARMS INC ATEK MANUFACTURING LLC SAEILO, INC SMITH & WESSON CORP AERO PRECISION INC ROGUE RIFLE COMPANY, INC 60,838 59,566 47,466 42,212 21,522 22,120 17,554 16,273 15,400 13,675 10,758 9,653 8,480 7,542 7,334 5,941 5,628 5,593 4,650 4,356 4,139 BARRETT FIREARMS MFG INC DOUBLE STAR CORP D C INDUSTRIES INC 8,831 4,019 BERETTA U S A CORPORATION ARSENAL USA I, LLC 5,202 87,268 1,118 3,754 3,606 3,534 3,372 VERNEY-CARRON USA INC 2,803 SUPERIOR ARMS, INC 2,558 LAUER, STEVEN MICHAEL 2,394 CMMG INC 2,161 J L D ENTERPRISES INC 2,115 GROVE, TODD ANDREW 1,807 AMEETEC ARMS LLC 1,707 ARSENAL INC 1,584 DS ARMS INC 1,292 SABRE DEFENCE INDUSTRIES LLC 1,268 DOUBLE DEUCE INC 1,029 MAGNUM RESEARCH, INC 1,004 H S PRECISION INC 997 WILSONS GUN SHOP INC 333 ARMS TECHNOLOGY INC 679 DAKOTA ARMS, INC 530 POWDER RIVER RIFLE CO INC 634 LEINAD INC 300 HIGH STANDARD MANUFACTURING CO INC 557 COBB MANUFACTURING INC 538 ZDF IMPORT/EXPORT, LLC 515 MONTANA RIFLE CO 506 BAT MACHINE CO INC 501 TOTAL LONG GUN PRODUCTION (2006)** 1,496,505 **Production of 500 or more units displayed. For total list see AFMER 3,185 COOPER FIREARMS OF MONTANA INC 464 109 300 714,618 LONG GUN TOTAL 598,888 252,821 226,761 201,674 155,137 123,556 106,243 82,744 60,838 59,566 47,466 42,212 30,353 22,120 17,554 16,273 15,400 13,675 10,758 9,653 8,480 7,542 7,334 5,941 5,628 5,593 4,650 4,356 4,139 4,019 3,754 3,606 3,534 3,372 3,185 2,803 2,558 2,394 2,161 2,115 1,807 1,707 1,584 1,292 1,268 1,029 1,004 997 797 679 639 634 600 557 538 515 506 501 2,211,123 Source: 2006 Annual Firearms Manufacturing and Export Report (AFMER) National Shooting Sports Foundation • 2008 Industry Reference Guide 45 The USITC Interactive Tariff and Trade DataWeb provides international trade statistics and U.S. tariff data to the public full-time and free of charge. U.S. import statistics, U.S. export statistics, U.S. tariffs, U.S. future tariffs and U.S. tariff preference information are available on a self-service, interactive basis. The USITC DataWeb responds to user-defined queries integrating international trade statistics with complex tariff and customs treatment, and allows users to create and save customized country and product lists. To run your own query log on to: http://dataweb.usitc.gov/scripts/user_set.asp The USITC (Office of Tariff Affairs and Trade Agreements) is responsible for publishing the Harmonized Tariff Schedule of the United States Annotated (HTSA). The HTSA provides the applicable tariff rates and statistical categories for all merchandise imported into the United States; it is based on the international Harmonized System, the global system of nomenclature that is used to describe most world trade in goods. Although the USITC publishes and maintains the HTSA in its various forms, Customs and Border Protection is the only agency that can provide legally binding advice or rulings on classification of imports. International trade data are available for years 1989- present on a monthly, quarterly, annual, or year-to-date basis and can be retrieved in a number of classification systems, including the Harmonized Tariff Schedule (HTS), the Standard International Trade Classification (SITC), or the North American Industry Classification System (NAICS). Pre-defined reports on international trade statistics are also available by geographic region and partner country. Current U.S. tariffs, which are maintained and published by the USITC as a statutory responsibility, can be accessed via the USITC DataWeb, and retrieved with relevant international trade data. National Shooting Sports Foundation • 2008 Industry Reference Guide 46 Firearms: U.S. Imports for Consumption: (1999 - 2007) 1999 2000 2001 2002 677,757 335,489 314,622 155,764 1,483,632 712,661 332,704 321,457 259,315 1,626,137 710,958 428,308 322,206 345,534 1,807,006 1999 2000 2001 $125,738,932 $90,708,556 $60,105,902 $13,963,275 $290,516,665 $130,864,421 $113,547,501 $64,748,473 $19,232,892 $328,393,287 $119,567,934 $132,040,621 $55,772,215 $22,743,907 $330,124,677 2003 2004 Percent Change 2006-2007 19.1% 19.4% 18.5% 6.8% 18.0% Avg. 19992007 vs. 2007 54.1% 45.8% 38.1% -21.5% 38.7% Percent Change 2006-2007 20.9% 16.8% 21.8% 17.1% 19.4% Avg. 19992007 vs. 2007 67.5% 49.5% 46.0% 0.0% 53.2% Percent Change 2006-2007 47.1% 20.9% 46.6% 40.9% 37.8% Avg. 19992007 vs. 2007 48.0% 37.9% 68.9% -3.4% 50.5% Percent Change 2006-2007 $43,230,081 44.3% $31,714,166 29.6% $56,527,846 37.5% $2,876,994 56.5% $134,349,087 38.0% Avg. 19992007 vs. 2007 38.3% 34.7% 49.5% 34.0% 42.1% 2005 2006 2007 878,172 546,261 468,441 244,564 2,137,438 1,164,973 607,894 533,073 208,279 2,514,219 1,387,428 725,752 631,903 222,404 2,967,487 2005 2006 2007 $187,904,840 $177,525,687 $86,181,164 $23,447,034 $475,058,725 $240,913,738 $200,463,933 $95,658,804 $21,454,795 $558,491,270 $291,284,266 $234,127,752 $116,515,400 $25,115,595 $667,043,013 2005 2006 2007 80,882 115,083 142,252 12,587 350,804 90,944 130,310 150,493 9,536 381,283 133,774 157,536 220,593 13,439 525,342 2005 2006 $26,907,449 $20,431,785 $35,862,234 $2,775,962 $85,977,430 $29,967,987 $24,461,641 $41,119,191 $1,837,906 $97,386,725 Description Pistols / Revolvers Shotguns Rifles Muzzleloaders TOTAL In Actual Units of Quantity 838,856 971,135 762,764 507,050 498,535 498,677 499,460 487,208 540,935 379,883 380,499 353,673 2,337,377 2,156,049 2,225,249 2002 2003 2004 Description Pistol / Revolvers Shotguns Rifles Muzzleloaders TOTAL In Actual Dollars $149,650,004 $148,108,813 $171,039,793 $142,890,838 $151,554,719 $166,754,807 $64,518,243 $79,827,285 $95,012,322 $29,187,834 $31,946,718 $38,938,667 $386,246,919 $411,437,535 $471,745,589 Firearms: U.S. Exports for Consumption: (1999 - 2007) 1999 2000 2001 2002 116,467 82,046 69,389 7,680 275,582 80,249 95,782 67,188 6,063 249,282 86,041 123,430 83,671 19,361 312,503 1999 2000 2001 $28,988,469 $15,372,145 $13,467,988 $1,251,455 $59,080,057 $20,854,990 $16,948,240 $14,766,650 $1,031,597 $53,601,477 $24,153,044 $20,370,304 $17,229,809 $2,546,469 $64,299,626 2003 2004 Description Pistols / Revolvers Shotguns Rifles Muzzleloaders TOTAL In Actual Units of Quantity 69,316 82,338 73,337 94,854 133,559 95,299 236,525 102,588 102,429 10,035 39,253 7,294 357,738 278,359 410,730 2002 2003 2004 Description Pistol / Revolvers Shotguns Rifles Muzzleloaders TOTAL Source: United States International Trade Commission In Actual Dollars $23,296,048 $21,398,964 $21,071,784 $21,647,440 $17,119,830 $18,248,091 $22,370,649 $25,262,638 $30,266,835 $1,791,895 $1,468,847 $1,508,938 $68,782,984 $65,290,370 $71,378,605 2007 http://dataweb.usitc.gov/scripts/user_set.asp The analysis above uses HTS-6 codes, including: 930200 Pistols & Revolvers 930320 Shotguns 930330 Rifles 930310 Muzzleloaders 2007 Exports (Units) 2007 Imports (Units) 250,000 1,600,000 220,593 1,387,428 1,400,000 200,000 1,200,000 157,536 1,000,000 150,000 133,774 725,752 800,000 631,903 100,000 600,000 400,000 222,404 50,000 200,000 13,439 0 0 Pistols / Revolvers Shotguns Rifles Muzzleloaders Pistols / Revolvers Shotguns Rifles Muzzleloaders National Shooting Sports Foundation • 2008 Industry Reference Guide Pistols / Revolvers Shotguns Rifles Muzzleloaders Pistols / Revolvers Shotguns Rifles Muzzleloaders 47 Firearms: Annual Import Trends (in actual units of quantity) 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 1996 1997 1998 1999 2000 Pistols / Revolvers 2001 2002 Shotguns 2003 Rifles 2004 2005 2006 2007 2006 2007 Muzzleloaders Firearms: Annual Export Trends (in actual units of quantity) 250,000 200,000 150,000 100,000 50,000 0 1996 1997 1998 1999 2000 Pistols / Revolvers 2001 2002 Shotguns 2003 Rifles 2004 2005 Muzzleloaders Source: United States International Trade Commission HTS-6 commodity codes National Shooting Sports Foundation • 2008 Industry Reference Guide 48 2007 U.S. Imports by Country (in actual units of quantity) 2007 IMPORTS 930200: HANDGUNS Country Brazil Austria Croatia Germany Italy Argentina Czech Republic Philippines Israel Belgium Canada Hungary Russia Turkey Romania Switzerland Poland Spain Ukraine Serbia Slovak Republic United Kingdom Norway Sweden Subtotal 2007 In Actual Units of Quantity 2007 IMPORTS 397,917 930330: RIFLES 347,188 204,379 173,899 68,415 67,632 21,610 19,139 16,786 14,497 13,673 12,962 12,060 7,272 4,491 3,030 968 524 480 200 157 123 14 12 1,387,428 Subtotal National Shooting Sports Foundation • 2008 Industry Reference Guide Country Canada Brazil Japan Romania Belgium Czech Republic Italy Serbia Finland Germany Russia United Kingdom Ukraine Bulgaria Austria Switzerland India Philippines Denmark Australia Slovak Republic Spain Sweden France South Africa Netherlands New Zealand 2007 In Actual Units of 2007 IMPORTS Country Quantity 210,126 930320: SHOTGUNS Italy 164,308 Turkey 52,148 Brazil 37,383 Russia 30,425 China 25,952 United Kingdom 20,361 Portugal 18,312 Japan 18,133 Spain 11,757 Tokelau Is 11,680 Czech Republic 11,361 Germany 6,500 Serbia 6,017 Belgium 1,765 Pakistan 1,512 Sweden 1,401 France 1,030 Austria 534 Canada 353 Greece 304 Australia 221 Subtotal 182 122 10 4 2 631,903 2007 In Actual Units of 2007 IMPORTS Country Quantity 210,813 930310: MUZZLELOADERS Spain 180,704 Italy 151,419 Germany 91,631 Brazil 52,878 Canada 13,511 Norway 7,607 Belgium 5,548 Subtotal 3,565 2,527 2,000 1,672 1,215 467 92 50 29 18 4 1 1 725,752 2007 In Actual Units of Quantity 182,153 35,966 2,965 835 412 65 8 222,404 49 2007 U.S. Exports by Country (in actual units of quantity) 2007 EXPORTS 930200: HANDGUNS Country Canada Thailand Belgium Japan Italy Germany Mexico Philippines Korea Spain Australia Costa Rica France Sweden Indonesia Chile Switzerland Colombia Finland Kuwait Iraq Denmark Czech Republic Lebanon Oman Bahamas Brazil Norway Jamaica Uganda United Arab Em Malaysia Singapore Guatemala Nicaragua Israel Argentina Paraguay New Zealand Peru Netherlands Malta Bolivia Subtotal Only quantities of 200+ shown for handguns 2007 HTS Number In Actual 25,253 930330: RIFLES 22,489 20,891 9,019 8,532 8,282 3,546 3,115 2,963 2,319 2,234 2,123 1,751 1,720 1,567 1,452 1,378 975 836 825 797 781 769 739 600 546 533 532 518 500 470 398 368 347 301 298 298 276 226 224 217 208 204 133,774 2007 2007 HTS Number Country HTS Number Country In Actual In Actual 76,279 930320: SHOTGUNS Canada 42,943 930310: MUZZLELOADERS Canada 22,723 United Kingdom 34,615 South Africa 18,574 Italy 10,396 United Kingdom 10,919 Belgium 6,685 Italy 10,013 Thailand 6,367 Korea 8,803 Ghana 4,500 Brazil 7,945 Guatemala 4,047 Taiwan 7,470 Mexico 3,619 Mexico 6,016 Lebanon 3,447 Venezuela 4,220 Australia 3,190 Israel 3,934 Spain 2,815 Netherlands 3,655 New Zealand 2,444 Colombia 3,486 Afghanistan 2,027 Australia 3,214 France 1,870 Romania 2,575 Japan 1,860 Iraq 2,515 Venezuela 1,710 Subtotal 1,925 El Salvador 1,565 1,822 Pakistan 1,556 1,653 Ecuador 1,363 1,472 Turkey 1,320 1,399 Kuwait 1,155 1,140 Greece 1,105 1,138 Germany 980 1,119 Ukraine 861 1,015 Dominican Rep 855 876 Chile 833 876 Finland 671 736 Denmark 653 716 Korea 552 704 Saudi Arabia 537 674 Egypt 500 651 Russia 495 648 Austria 482 633 Philippines 476 629 Switzerland 476 621 Estonia 458 573 Argentina 449 564 Paraguay 435 561 New Caledonia 427 506 Jordan 412 497 157,536 Subtotal 485 Only quantities of 400+ shown for shotguns 466 449 328 220,593 Subtotal Only quantities of 300+ shown for rifles National Shooting Sports Foundation • 2008 Industry Reference Guide Country Canada Colombia Australia United Kingdom Germany New Zealand France Italy Korea Thailand Belgium Jordan Norway Spain Finland China Argentina Guatemala Denmark Ireland Ukraine Austria Sweden Japan South Africa Paraguay Netherlands Costa Rica Taiwan Poland Bulgaria United Arab Em Philippines Mexico Russia New Caledonia Hungary Venezuela Ecuador Lithuania Chile Bolivia Lebanon Turkey Uruguay 2007 In Actual 10,195 1,250 547 420 290 258 160 91 80 73 30 19 13 12 1 13,439 50 Handgun Millions U.S. Imports for Consumption- Quarterly Data $100 $80 Same quarter, previous year Current quarters +16.1% +42.1% +40.6% -5.9% Top 5 Importing Countries Handguns Oct-Dec 2006 Oct-Dec 2007 Austria $25,196,898 Brazil $18,991,013 Brazil $13,666,857 Austria $14,905,375 Germany $11,059,094 Germany $10,051,376 Croatia $8,205,180 Croatia $9,792,117 Italy $3,932,238 Italy $4,344,079 $60 $40 $20 $0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * Handgun: listed as HTS code 930200 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. Top 5 Importing Countries Muzzleloaders Oct-Dec 2006 Oct-Dec 2007 Spain $3,351,527 Spain $4,496,820 Italy $1,546,425 Italy $1,411,487 Germany $208,036 Germany $232,648 Brazil $28,382 Canada $23,600 United Kingdom $6,741 Brazil $5,971 Muzzleloader U.S. Imports for Consumption - Quarterly Data $12 Millions $10 Same quarter, previous year Current quarters +32.4% $8 +5.7% +19.9% $6 +9.8% $4 $2 $0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * Muzzleloader listed as HTS code 930310 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. National Shooting Sports Foundation • 2008 Industry Reference Guide 51 Shotgun Millions U.S. Imports for Consumption - Quarterly Data $80.0 $70.0 $60.0 Same quarter, previous year Current quarters +19.1% +14.3% +25.1% +10.4% Top 5 Importing Countries Shotguns Oct-Dec 2006 Oct-Dec 2007 Italy Italy $31,542,619 $34,609,823 Turkey Turkey $10,509,182 $10,102,910 Brazil Brazil $4,097,695 $5,482,951 $3,141,688 United Kingdom $3,094,446 United Kingdom Germany $2,448,505 Russia $2,942,968 $50.0 $40.0 $30.0 $20.0 $10.0 $0.0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. * Shotgun: listed as HTS code 930320 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics Rifle Millions U.S. Imports for Consumption - Quarterly Data $50 $45 $40 Same quarter, previous year Current quarters +26.7% $35 $30 +31.7% +24.1% +7.4% $25 Top 5 Importing Countries Rifles Oct-Dec 2006 Oct-Dec 2007 Japan $3,821,500 Japan $6,315,370 Canada $3,744,967 Canada $5,737,688 Belgium $3,377,252 Belgium $5,230,729 Germany $2,794,921 Brazil $3,448,211 Finland Italy $2,517,516 $2,603,151 $20 $15 $10 $5 $0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. * Rifle: listed as HTS code 930330 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics Ammunition National Shooting Sports Foundation • 2008 Industry Reference Guide 52 Ammunition Millions U.S. Imports for Consumption - Quarterly Data $100.0 Same quarter, previous year Current quarters +90.7% $80.0 +156.0% +117.3% +105.6% $60.0 Top 5 Importing Countries Ammunition Oct-Dec 2006 Oct-Dec 2007 Russia Korea $8,931,726 $12,746,309 Canada Spain $6,102,264 $12,040,184 $4,423,275 $10,222,251 Brazil Canada Israel Russia $3,016,064 $7,211,292 Taiwan $5,457,083 Taiwan $2,828,311 $40.0 $20.0 $0.0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. * Ammunition: listed as HTS code 930630 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics Shotshells Millions U.S. Imports for Consumption - Quarterly Data $8.0 $7.0 Same quarter, previous year Current quarters $6.0 +10.9% +3.8% +82.2% $5.0 $4.0 Top 5 Importing Countries Shotshells Oct-Dec 2006 Oct-Dec 2007 Spain Spain $2,850,725 $1,415,324 Italy Italy $670,565 $565,124 United Kingdom United Kingdom $419,402 $299,539 Hungary Hungary $228,231 $127,822 France $185,817 France $81,856 -6.4% $3.0 $2.0 $1.0 $0.0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec This chart compares the percentage change in imports over the previous year. Notes: * General Customs Value is the value of general imports, excluding U.S. import duties, freight, insurance, and other charges. * Shotshell: listed as HTS code 930621 * Imports defined by U.S.Census Bureau - Foreign Trade Statistics National Shooting Sports Foundation • 2008 Industry Reference Guide 53 Firearm-related Fatalities Down 40% Over the last decade, the number of fatalities involving firearms (excluding homicide and suicide) has dropped by 40 percent. This decline is attributed to a number of factors including free firearm locking devices shipped with new firearms, industry-supported firearm safety education programs like Project ChildSafe,® and educational efforts by groups like the National Shooting Sports Foundation and the National Rifle Association and state-affiliated hunter education programs as well as technological advances in firearm designs and manufacturing processes. 1,200 1,134 981 866 824 800 776 802 649 680* 630 400 0 Firearm-accident Fatalities See Largest Decline Compared to other principle types of unintentional fatalities in the United States, firearms has had the largest percentage decrease in the past decade. 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 ry) TYPE Firearms Fires, Flames, Smoke Motor Vehicles Ingestion of Food/Object 1996 1,134 3,741 43,649 3,206 2006* 680 2,800 44,700 4,100 % CHANGE down 40% down 25% up 2% up 28% ALL TYPES** 94,948 120,000 UP 26% **Note: Total includes types of injury not listed in the grid above. Other injury-type comparisons are not available because of changes in year-to-year classifications. Accidental Fatality Rates FATALITIES PER 100,000 POPULATION ❖ Accidental fatality rates involving firearms are at the lowest levels in history – 0.2 per 100,000 population. 16.5 16.2 16.1 ❖ Over the past 10 years, the rate per 100,000 population has declined by 50 percent; and since the beginning of record keeping in 1903, this rate has declined by 94 percent! 15.5 15.7 15.4 15.8 ❖ The rate of firearm accidents is substantially lower when compared to the rate of motor vehicle accidents – the leading cause of unintentional fatalities. 15.4 15.3 15.3 ** 14.9 * ✝ * ry) National Shooting Sports Foundation • 2008 Industry Reference Guide 54 FACTS & FIGURES Firearms are Involved in Less Than 1.2 Percent of Accidental Fatalities Among Children Firearms Involved in Fewer Than 1 Percent of All Accidental Fatalities: For children and youth 14 years of age and under, unintentional injuries are the leading cause of fatality. Firearms are involved in less than 1.2 percent. TOTAL U.S. POPULATION 293,638,000 Unintentional Fatalities Motor Vehicle 44,933 40.1% 6,000 Poisoning 20,950 18.7% Falls 18,807 16.7% Unintentional Fatalities: 5,359 100% (14 years of age and under) 5,000 4,000 63 1.2% 2,431 45.3% 3,000 2,000 804 761 15.0% 14.2% 1,000 0 ical ng cle ehi echan t i o n rowni V r M ffoca D to o M Su al Tot 504 9.4% s Fire Ch 159 2.9% 107 2.0% ng oki ls Fal 444 8.3% 86 1.6% ms her son Poi Firear All Ot From 2003 to 2004 accidental firearm-related fatalities among children declined 7 percent! 112,012* % Choking 4,470 4.0% Drowning 3,308 3.0% Fires, Flames & Smoke 3,229 2.9% Mechanical Suffocation 1,421 1.4% Natural Heat/Cold 902 .8% Struck By/Against Object 833 .7% Machinery 795 .7% Air Transport 679 .6% Firearms 649 .6% Water Transport 574 .5% Rail Transport 457 .4% Electric Current 382 .3% 9,623 8.6% All Other Accidents *2004 figures Nearly 60% Percent Decrease in Firearm-related Injuries Among Youth Historical Flashback Over the last decade the number of unintentional firearm-related fatalities for individuals 14 years of age and under has decreased by 58.5 percent. Today, the annual number of firearmrelated accidents is down 79 percent from a high of 3,200 in 1930. 3,500 3,200 3,000 200 2,375 181 2,500 150 138 DOWN DOWN 58.5% 88 2,000 1,416 1,500 86 75 72 60 56 762 680* 1,000 63 500 50 0 0 2,334 2,406 1,955 142 121 100 2,174 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 National Shooting Sports Foundation • 2008 Industry Reference Guide 1930 1940 1950 1960 1970 1980 1990 2000 2006 (* Preliminary) 55 One of the Safest Forms of Recreation in America The National Sporting Goods Association (NSGA) estimates that there are 20.9 million active hunters in the United States. An active hunter is defined as having hunted more than once in the past year (age 7 and older). † Activity (A-Z) † TOTAL INCIDENTS Non-fatal Fatal 915 817 98 # Shotgun 353 Unknown 2 # % 140 15.3 Shooter swinging on game 116 12.7 Careless handling of firearm 104 11.4 Victim out of sight of shooter 77 8.4 Fall while climbing into/out of position 69 75 Failure to identify target % 503 560 Self inflicted incidents FACTOR Equipment Involved Type Two-party incidents 55.0% Injuries Rifle 269 29.4% Archery 6,800,000 3,180 Bow 38 4.2% Baseball 14,600,000 163,834 Unknown 38 4.2% Victim moved into line of fire 53 5.8 Handgun 34 3.7% Softball 12,400,000 111,094 Shooter stumbled and fell 50 5.5 Other 16 1.7% Failure to check beyond target 33 3.6 Basketball 26,700,000 529,837 N/A 10 1.1% Unknown factor 28 3.1 Bicycle riding 35,600,000 480,299 Crossbow 5 0.5% Trigger caught on object 24 2.6 Billiards, pool 31,800,000 4,722 Air/Gas gun 2 0.2% Ricochet 22 2.4 Failure to use a safety belt 16 1.7 Bowling 44,800,000 18,553 Unloading firearm 16 1.7 Boxing 700,000 13,118 Firearm fell from insecure rest 15 1.6 Game Involved Type # % Deer 435 47.5% Loading a firearm 14 1.5 1.4 Cheerleading 3,800,000 25,966 Turkey (total) 95 10.4% Remove/place firearm in vehicle 13 Fishing 40,600,000 73,206 Pheasant 63 6.9% Run/walk with loaded firearm 10 1.1 Football 17,800,000 460,210 Cottontail 51 5.6% Faulty equipment 9 1.0 Golf 24,400,000 37,891 Squirrel 47 5.1% Improper crossing of obstacle 9 1.0 Dove/Pigeon 38 4.2% Discharge firearm in/on vehicle 8 0.9 Duck/Geese 38 4.2% Obstruction in barrel 4 0.4 Other 38 4.2% Dropped firearm 4 0.4 Quail 27 3.0% Failure to use haul line 2 0.2 Unknown 25 2.7% Mixed ammo/incorrect substitution 2 0.2 Coyote 15 1.6% Improper powder substitution 1 0.1 1.1% Shooting across roadway 1 0.1 Other 75 8.2 Total: 915 100 HUNTING STATISTICS* Ice hockey 2,600,000 21,825 Martial arts 4,700,000 24,835 Mountain biking 3,300,000 3,875 Grouse 10 Mountain climbing 12,000,000 112,544 Skateboarding 9,700,000 125,713 Raccoon/ Opossum 9 1.0% Snowboarding 5,200,000 50,660 Non-game birds 8 0.9% Soccer 14,000,000 186,544 Wild Boar 8 0.9% Elk 7 0.8% Swimming 56,500,000 178,412 Bear 1 0.1% Tennis 10,400,000 22,425 Volleyball 11,100,000 57,387 Water Skiing 6,300,000 9,928 Weight Lifting 32,900,000 73,425 1,500,000 36,943 Wrestling For illustrative purposes only, the chart above shows estimations of injuries in various forms of recreation sorted alphabetically. The statistics to the right illustrate hunting-related injuries. C O N T R I B U T I N G FAC T O R S Participants Classifications TYPE A: A hunting incident involving a shooting by gun or bow 760 TYPE B: A hunting incident other than shooting (tree stand fall, heart attack, etc.) 133 TYPE C: A shooting incident other than hunting (target range, cleaning a gun, etc) 22 10-YEAR TRENDS 1,000 900 Fatal/ Non-Fatal Hunting Incidents Non-Fatal 894 835 800 700 600 661 817 Fatal Δ Base year for data IHEA/Silvertip Productions 721 † Revised 613 572 * Premliminary 503 500 400 380 355 300 200 † Source: Participants - National Sporting Goods Association, 2006. 98 93 91 79 67 Injuries - Consumer Product Safety Commission. Injuries treated in hospital 63 61 60 100 emergency departments. 0 Note: The National Safety Council warns against using participation figures Δ † † 1998 1999 2000 2001 2002 2003 2004 2005† to calculate injury comparisons as frequency and number of participants will vary in each activity. *Hunting Injuries: International Hunter Education Association, Hunting Incident Summaries, 1998-2007 (base year 2002).For more information visit www.ihea.com/silvertipproductions. 44 43 2006* 2007* Hunting injuries are not included in the Consumer Product Safety Commissions database. See 2002 Sports Injury Study by American Sports Data for ratio comparisons. National Shooting Sports Foundation • 2008 Industry Reference Guide 56 INDUSTRY STATISTICS (2006 SNAPSHOT) The data listed to the right is sourced from the 2006 Annual Survey of Manufacturers (ASM) issued in December 2006. The report is produced by the U.S. Department of Commerce. NAICS (North American Industry Classification System) 332994 represents “Small-Arms,” 332992 represents “Small-Arms Ammunition” and NAICS 332 represents “Fabricated-MetalProduct Manufacturing.” DEFINITION OF TERMS Employees: includes all full-time and part-time employees on the payroll of operating manufacturing establishments. Production workers: includes workers (up through the line-supervisor level) actively engaged in the manufacturing process. Payroll: includes the gross earnings of all employees paid in a calendar year. Value added: measure of manufacturing activity derived by subtracting the cost of materials and supplies from the value of shipments (finished products and services rendered). Capital expenditures: represents the total new and used expenditures reported by establishments in operation and any known plants under construction. Inventories: includes products and materials held outside of the establishment, such as in warehouses (private or public). INDUSTRY STATISTIC (332) Fabricated Metal Product Manufacturing (2006) (332992) Small-Arms Ammunition Manufacturing (2006) Small-Arms & Ammo % of Total Fabricated Metal Product Manufacturing 9,758 9,074 1.3% 1.4% (332994) Small-Arms Manufacturing (2006) EMPLOYMENT & LABOR COSTS All employees (number) 1,492,611 Total compensation $78,709,905,000 $537,125,000 $582,651,000 Total annual payroll $63,203,840,000 $419,146,000 $410,100,000 1.3% Total fringe benefits $15,506,065,000 $117,979,000 $172,551,000 1.9% Production workers - number Production workers - hours 1,111,435 7,224 7,383 1.3% 2,322,541,000 14,611,000 17,143,000 1.4% 1.4% Production workers - wages $40,261,722,000 $251,540,000 $298,246,000 Value added $169,380,664,000 $1,280,093,000 $1,245,635,000 1.5% Total cost of materials $150,736,375,000 $695,871,000 $760,241,000 1.0% Total value of shipments $317,223,120,000 $1,973,408,000 $1,970,061,000 1.2% PURCHASED FUELS AND ELECTRIC ENERGY USED FOR HEAT AND POWER Cost of purchased fuels and electric energy $5,216,361,000 $27,772,000 $31,045,000 1.1% Electric energy (quantity of kWh) 52,551,120,000 228,203,000 308,249,000 1.0% Cost of electric energy $3,258,502,000 $20,839,000 $14,686,000 1.1% Cost of purchased fuels $1,957,859,000 $6,932,000 $16,359,000 1.2% CAPITAL EXPENDITURES FOR PLANT AND EQUIPMENT Total (new and used) $8,341,461,000 $82,123,000 $24,575,000 1.3% Buildings and other structures $888,805,000 $18,185,000 n/a 2.0% Machinery and equipment $7,452,655,000 $63,938,000 n/a 0.9% Automobiles, trucks, etc. (highway use) $375,529,000 $812,000 n/a 0.2% Computers, peripheral data processing equipment $554,506,000 $19,250,000 $1,328,000 3.7% $6,522,620,000 $43,877,000 $19,989,000 1.0 % Total All other expenditures VALUE OF MANUFACTURERS’ INVENTORIES BY STAGE OF FABRICATION End of Year Total $40,445,138,000 $468,587,000 $311,356,000 2.6% 1.9% Finished products $13,556,032,000 $213,830,000 $135,279,000 Work-in-process $11,306,440,000 $135,551,000 $87,840,000 2.0% Materials, supplies, fuels, etc. $15,582,666,000 $119,206,000 $88,236,000 1.3% Total $36,078,192,000 $510,610,000 $255,719,000 2.1% Finished products $12,317,094,000 $195,146,000 $118,171,000 2.5% Work-in-process $9,795,786,000 $147,048,000 $68,077,000 2.2% Materials, supplies, fuels, etc $13,965,313,000 $168,417,000 $69,471,000 1.7% Beginning of Year National Shooting Sports Foundation • 2008 Industry Reference Guide 57 Manufacturing Trends 10YEARS Small-Arms Manufacturing (NAICS 332994) Small-Arms Ammunition (NAICS 332992) ALL EMPLOYEES (NUMBER) 14,000 10-Year Average 12,735 12,000 10,900 9,841 10,000 Small-Arms Manufacturing: 10,400 Small-Arms Ammunition: 7,363 11,402 11,064 9,826 9,616 9,815 10,020 9,413 9,758 8,242 8,000 7,135 6,900 7,235 7,145 7,222 6,947 7,304 6,740 9,074 7,266 6,000 4,000 2,000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 TOTAL COMPENSATION ($ IN MILLIONS) $800 10-Year Average Small-Arms Manufacturing: $448.6M Small-Arms Ammunition: $364.7M 648 615 558 $600 505 431 $400 415 325 416 413 334 325 418 357 411 359 495 $583 443 407 362 348 $537 $200 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 VALUE ADDED ($ IN MILLIONS) $1,500 10-Year Average $900 Small-Arms Ammunition: $786.5M $300 920 $600 0 1,356 1,134 $1,200 Small-Arms Manufacturing: $1,100.5M 1,425 1,415 861 527 1996 926 855 631 610 1997 1998 673 1999 1,082 976 958 $1,280 $1,246 946 881 756 698 603 2000 2001 2002 2003 2004 2005 2006 COST OF MATERIALS ($ IN MILLIONS) $760 $800 $696 10-Year Average Small-Arms Manufacturing: $495.2M Small-Arms Ammunition: $460.7M $400 644 596 $600 356 333 370 375 396 371 466 457 423 438 440 422 425 641 597 492 388 432 $200 0 1996 1997 1998 National Shooting Sports Foundation • 2008 Industry Reference Guide 1999 2000 2001 2002 2003 2004 2005 2006 58 Merit Badge Program F A C T S H E E T Background and As chartered by the Congress of the United States, the Boy Scouts of America is a movement dedicated to supplementing and enlarging the Purposes education of youth. The merit badge program, which provides opportunities for youth to explore more than 120 fields of skill and knowledge, plays a key role in the fulfillment of this educational commitment. A vital part of the BSA’s advancement plan, the merit badge program is one of Scouting’s basic character-building tools. Through participation in the program (which may begin immediately upon registration in a troop or team), a Scout acquires the kind of self-confidence that comes only from overcoming obstacles to achieve a goal. Instruction is offered in everything from animal science and public speaking to swimming and communications, providing a young man with invaluable career, physical, and interpersonal skills. Merit Badge Pamphlets Each merit badge subject is outlined and explained in a pamphlet that contains short introductory information written for Boy Scouts/Varsity Scouts by recognized authorities. More than a million pamphlets are sold yearly, and many are used as approved reference texts in libraries and school curricula. Counselors People who are knowledgeable about the various merit badge subjects are selected, approved, and trained by council and district advancement committees to serve as merit badge counselors. For example, a dentist might be asked to serve as a counselor for the Dentistry merit badge. A counselor must not only possess the necessary technical knowledge but also have a solid understanding of the needs, interests, and abilities of Scouts. A counselor must also be a registered adult with the BSA. Procedure When a Scout has an interest in earning a particular merit badge, he obtains his Scoutmaster’s/Varsity Scout Coach’s approval and identifies another Scout with similar interests to become his partner. They are then directed to the appropriate merit badge counselor. The counselor reviews the badge requirements with the young men and decides with them what projects should be undertaken and when they should be completed. After the counselor has certified that the Scouts have qualified for the merit badge, it is presented to them at a troop/team meeting and can be applied toward rank advancement. Badges for Eagle To qualify for the Eagle Scout Award, Scouting’s highest advancement rank, a Scout must—along with meeting five other requirements—earn a total of 21 merit badges, including First Aid, Citizenship in the Community, Citizenship in the Nation, Citizenship in the World, Communications, Personal Fitness, Emergency Preparedness OR Lifesaving, Environmental Science, Personal Management, Camping, Hiking OR Cycling OR Swimming and Family Life. BOY SCOUTS OF AMERICA MARKETING & COMMUNICATIONS DIVISION 1325 WEST WALNUT HILL LANE P.O. BOX 152079 IRVING, TX 75015-2079 New Badges To meet the changing interests of boys, new merit badges are added from time to time. In addition, all merit badges are reviewed and revised periodically. The most recent is Composite Materials in 2006. 02-500F Guide National Shooting Sports Foundation • 2008 Industry Reference 2006 Printing 59 Boy Scouts of America: Merit Badge Program Trends Rifle Shooting 60,000 50,000 Shotgun Shooting 54,054 49,458 45,881 50,337 48,417 24,404 24,926 25,000 55,018 55,512 47,996 20,000 22,553 23,562 23,062 19,544 20,105 18,192 40,000 15,000 30,000 10,000 20,000 5,000 10,000 0 0 1999 2000 2001 2002 2003 2004 2005 2006 1999 2000 2001 2002 2003 2004 2005 2006 Total Merit Badges Awarded (1911-2006) 321,049 935,617 Of the 131 different types of merit badges awarded by the Boy Scouts of America; Rifle Shooting ranked 12th in 2006 while Shotgun Shooting ranked 27th in terms of participation. Rifle Shooting and Shotgun Shooting badges are NOT required to achieve Eagle Scout rank yet both activities continue to make the Top-30 merit badge categories. *Required for Eagle Scout rank ** / *** Requirement for Eagle 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MERIT BADGE TOTAL First Aid* Swimming** Environmental Science* Camping* Citizenship in the World* Personal Fitness* Citizenship in the Nation* Leatherwork Communications* Family Life* Personal Management* Rifle Shooting Emergency Preparedness*** Archery Citizenship in the Community* Wilderness Survival Wood Carving Canoeing Fingerprinting Art Indian Lore Basketry Mammal Study Lifesaving*** Fishing Cooking Shotgun Shooting Pioneering Climbing Space Exploration National Shooting Sports Foundation • 2008 Industry Reference Guide 2006 1,930,058 84,792 76,692 74,583 61,469 58,097 55,088 54,993 54,654 53,558 52,671 51,334 47,996 47,362 47,297 47,001 46,912 46,407 42,604 42,348 32,856 30,800 30,454 29,729 29,119 26,496 24,151 23,062 23,025 22,628 21,256 TOTAL 1911 THROUGH 2006 111,759,475 6,279,205 5,702,696 2,122,253 4,184,577 1,752,991 2,054,196 2,716,441 2,053,869 1,594,030 722,770 1,389,202 935,617 1,448,221 1,240,056 3,020,492 1,289,755 1,932,105 2,713,234 1,311,905 1,079,078 976,432 2,250,924 969,373 2,816,965 1,755,781 4,050,029 321,049 2,244,250 226,910 381,511 60 Boy Scouts of America: Merit Badge Program Trends MERIT BADGE TOTAL 1 First Aid* 2 Swimming** 3 Environmental Science* 4 Camping* 5 Citizenship in the World* 6 Personal Fitness* 7 Citizenship in the Nation* 8 Leatherwork 9 Communications* 10 Family Life* 11 Personal Management* 12 Rifle Shooting 13 Emergency Preparedness*** 14 Archery 15 Citizenship in the Community* 16 Wilderness Survival 17 Wood Carving 18 Canoeing 19 Fingerprinting 20 Art 21 Indian Lore 22 Basketry 23 Mammal Study 24 Lifesaving*** 25 Fishing 26 Cooking 27 Shotgun Shooting 28 Pioneering 29 Climbing 30 Space Exploration 1999 2,128,466 95,619 95,448 58,442 75,179 63,744 73,339 67,461 62,372 57,246 53,070 46,258 45,981 48,053 40,390 66,279 44,815 48,221 48,594 40,879 25,571 28,600 51,850 28,739 37,497 32,725 42,985 19,544 28,892 22,622 20,447 2006 1,930,058 84,792 76,692 74,583 61,469 58,097 55,088 54,993 54,654 53,558 52,671 51,334 47,996 47,362 47,297 47,001 46,912 46,407 42,604 42,348 32,856 30,800 30,454 29,729 29,119 26,496 24,151 23,062 23,025 22,628 21,256 %Change -9.3% -11.3% -19.7% 27.6% -18.2% -8.9% -24.9% -18.5% -12.4% -6.4% -0.8% 11.0% 4.4% -1.4% 17.1% -29.1% 4.7% -3.8% -12.3% 3.6% 28.5% 7.7% -41.3% 3.4% -22.3% -19.0% -43.8% 18.0% -20.3% 0.0% 4.0% Over the last seven years the number of Boy Scouts that have earned a merit badge for Rifle Shooting has increased by 4.4%; and 18.0% for Shotgun Shooting. *Required for Eagle Scout rank ** / *** Requirement for Eagle Up 17.1% Up 4.4% 50,000 40,000 Up 18.0% 30,000 20,000 10,000 0 RIFLE National Shooting Sports Foundation • 2008 Industry Reference Guide Archery SHOTGUN 61 Section B: Shooting Sports Participation 2008 INDUSTRY REFERENCE GUIDE National Shooting Sports Foundation • 2008 Industry Reference Guide 62 The Importance of Syndicated Research Studies There are two ways to measure industry variables. Section A presented quantifiable measurements that are tracked for the most part, annually. These include license sales, excise taxes, production figures, background checks, imports and exports etc. In most cases there is an agency or an organization responsible for gathering, tabulating and verifying the data. These variables tell us a lot about how our industry is performing. But at the same time they also leave gaps in identifying who is actually behind the numbers. Sections B and C present another way of measuring the industry. Through research studies and national surveys. Just as there are agencies measuring quantity there are a number of reliable research firms serving our industry that help us determine who is participating in the shooting sports in terms of demographics, how frequently they are participating and how much they are spending in pursuit of their sport. This information when used together with the data presented in Section A will give you a complete picture of the industry. The following participation and demographic statistics presented are based on annual, random sample surveys. Because the population is often too large for researchers to survey all of its members, in this case everyone who participates in the shooting sports, a small but carefully chosen sample is used to represent the population. The sample reflects the characteristics of the population from which it is drawn. Sampling error is the degree to which a sample might differ from the population. When inferring to the population, results are reported plus or minus the sampling error. A word of caution when using survey data. Year-to-year changes in the number of participants may be due more to survey fluctuation than actual trends. It is best to use the participation and demographic studies for long-term comparisons, such as every five years or as a general barometer. National Shooting Sports Foundation • 2008 Industry Reference Guide 63 THE SUPERSTUDY OF SPORTS PARTICIPATION U.S. Population - 6 Years and Older * at least once in the last 12 months (numbers are in thousands of people) OUTDOORS SPORTS/ACTIVITIES SHOOTING SPORTS Archery Hunting (Rifle) Hunting (Shotgun) Hunting (Handgun) Hunting (Net Firearm) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap/Skeet) Shooting (Net Shotgun) Target Shooting (Rifle) Target Shooting (Handgun)* Target Shooting (Rifle/Handgun) Airgun Shooting (BBs) Airgun Shooting (Soft Air) 1990 9,252 n.a. n.a. n.a. 23,220 n.a. 2,932 n.a. n.a. n.a. n.a. 21,840 n.a. n.a. 1993 8,648 n.a. n.a. n.a. 23,189 n.a. 3,100 n.a. n.a. n.a. n.a. 23,498 n.a. n.a. 1998 7,109 n.a. n.a. n.a. 16,684 4,719 2,734 3,800 5,110 14,042 n.a. 18,330 n.a. n.a. 2000 6,047 n.a. n.a. n.a. 16,481 4,120 2,843 3,827 5,217 12,984 n.a. 16,293 n.a. n.a. 2003 7,111 n.a. n.a. n.a. 15,232 4,155 3,867 4,496 6,228 15,176 13,836 19,788 n.a. n.a. 2004 6,756 n.a. n.a. n.a. 15,196 3,661 3,222 4,059 5,788 14,057 11,932 18,037 n.a. n.a. 2005 6,633 14,168 11,387 2,167 17,972* 3,802 2,964 4,046 5,535 13,795 10,650 16,900 n.a. n.a. 2006 7,632 15,764 12,436 1,751 19,677 3,686 3,971 5,053 7,149 14,865 11,446 18,975 n.a. n.a. 2007 5,852 16,111 11,623 1,636 18,988 2,189 3,735 5,541 7,143 15,379 14,266 20,192 9,310 7,189 1-Year Change (2006-2007) -23.3% 2.2% -6.5% -6.6% -3.5% -40.6% -5.9% 9.7% 0.0% 3.5% 24.6% 6.4% n.a n.a t t t t t t t t 9-Year Change 17-Year Change (1998-2007) (1990-2007) -17.7% -36.7% n.a. n.a. n.a. n.a. n.a. n.a. 13.8% -18.3% -53.6% n.a. 36.6% 27.4% 45.8% n.a. 39.8% n.a. 9.5% n.a. 3.1% t,1 n.a. 10.2% -7.5% n.a n.a n.a n.a Source: American Sports Data, Inc. SUPERSTUDY of Sports Participation, 2007. n.a. = newly added category / trend data not possible. (1) 4-Year Change (*) = 2005 measurement onward elevated due to addition of "Hunting - Handgun" category. (t) = Statistically Insignificant change at 95% Confidence Level SUPERSTUDY Methodology: Self-administered questionnaires were mailed to a nationwide sample of 30,000 households from the consumer mail panel of TNS-NFO Research. One individual over the age of 6 in each household was pre-selected to complete the questionnaire. No incentives were offered. Data above is based on a sample size of 15,084 questionnaire booklets completed, for a response rate of 52%. The sample was balanced and weighted based on the most recent Census update. National Shooting Sports Foundation • 2008 Industry Reference Guide 64 Selected Shooting Segments (2007) Days of Participation in the Last Year Target Shooting (Rifle) 5,966 Target Shooting (Handgun) 5,815 Archery 2,224 717 5,113 3,815 1,023 366 512 1,421 1,802 804 309 325 519 1,376 1,251 728 148 177 80 132 802 803 605 329 79 185 110 273 473 565 379 64 79 46 34 27 54 229 214 89 11,623 16,111 1,636 2,189 3,735 5,541 15,379 14,266 5,852 11.0 10.7 12.8 13.2 7.6 8.8 9.1 10.3 13.6 126,665 172,080 20,282 28,547 28,022 48,268 138,246 144,687 78,395 Hunting (Shotgun) 2,580 Hunting (Rifle) 3,259 Hunting (Handgun) 751 4 to 6 3,869 3,347 152 324 1,348 7 to 11 2,376 5,968 250 382 12 to 24 1,565 2,094 208 25 to 49 841 1,036 50 or more days 260 Not Reported # of Days 1 to 3 TOTAL PARTICIPANTS (000) AVERAGE # of DAYS AGGREGATE DAYS (000) Hunting (Bow) Sporting Clays Trap & Skeet 776 1,479 3,334 Source: American Sports Data, Inc., SUPERSTUDY of Sports Participation, 2007 National Shooting Sports Foundation • 2008 Industry Reference Guide 65 2005-2007 Geographic Supplement (SUPERSTUDY) Total US Participants (in thousands) Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants Region State Shooting Sport NEW ENGLAND Connecticut Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 66 56 5 12 59 61 118 149 174 2.1 1.8 0.2 0.4 1.9 1.9 3.7 4.7 5.4 82 25 13 29 102 77 67 103 78 1.0% 0.3% 0.2% 0.3% 1.2% 0.9% 0.8% 1.2% 0.9% Maine Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 83 290 16 39 25 50 142 105 161 6.5 22.7 1.2 3.0 1.9 3.9 11.1 8.2 12.6 258 323 101 227 106 157 202 182 181 1.2% 1.5% 0.5% 1.1% 0.5% 0.8% 1.0% 0.9% 0.9% Massachusetts Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 75 67 22 8 12 15 112 175 203 1.7 1.5 0.5 0.2 0.3 0.3 2.6 4.0 4.6 69 22 42 14 16 14 47 89 66 1.1% 0.4% 0.7% 0.2% 0.2% 0.2% 0.8% 1.4% 1.1% New Hampshire Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 44 44 13 * * * 37 26 41 3.4 3.4 1.1 * * * 2.9 2.0 3.2 137 49 88 * * * 53 45 46 0.7% 0.2% 0.4% * * * 0.3% 0.2% 0.2% Rhode Island Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 41 3 * * * * 10 14 19 6.2 0.4 * * * * 1.6 2.2 2.9 247 6 * * * * 29 48 41 0.6% 0.0% * * * * 0.1% 0.1% 0.1% Vermont Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 27 71 * 11 10 16 59 21 59 4.8 12.4 * 1.9 1.7 2.8 10.2 3.6 10.2 190 176 * 143 91 114 186 80 146 0.4% 0.4% * 0.3% 0.2% 0.2% 0.4% 0.2% 0.3% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 336 530 56 70 106 142 477 490 656 3.0 4.7 0.5 0.6 0.9 1.2 4.2 4.3 5.8 118 67 41 46 51 51 77 95 83 5.0% 2.8% 1.7% 2.0% 2.2% 2.1% 3.2% 4.0% 3.5% TOTALS NEW ENGLAND NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 66 2005-2007 Geographic Supplement (SUPERSTUDY) Region MID ATLANTIC TOTALS EAST NORTH CENTRAL State New Jersey Shooting Sport Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) Total US Participants (in thousands) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 New York Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 449 812 294 42 319 334 741 333 878 2.9 5.2 1.9 0.3 2.1 2.2 4.8 2.1 5.7 116 75 157 20 113 87 87 47 81 6.7% 4.3% 9.1% 1.2% 6.5% 5.1% 5.0% 2.7% 4.7% Pennsylvania Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 614 1,635 270 210 203 324 1,326 741 1,559 3.9 10.5 1.7 1.3 1.3 2.1 8.5 4.8 10.0 157 150 144 101 71 84 155 105 143 9.2% 8.7% 8.4% 5.9% 4.2% 4.9% 9.0% 6.1% 8.3% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 1,173 2,575 572 297 594 739 2,210 1,243 2,653 3.0 6.6 1.5 0.8 1.5 1.9 5.7 3.2 6.8 120 94 122 57 84 77 104 71 98 17.5% 13.7% 17.7% 8.3% 12.2% 11.2% 15.1% 10.3% 14.2% Illinois Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 302 375 64 76 140 152 395 337 551 2.8 3.4 0.6 0.7 1.3 1.4 3.6 3.1 5.0 110 49 49 52 70 56 66 68 72 4.5% 2.0% 2.0% 2.1% 2.9% 2.3% 2.7% 2.8% 2.9% Indiana Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 152 262 54 71 63 87 453 193 484 2.9 5.0 1.0 1.3 1.2 1.6 8.6 3.7 9.2 115 71 85 101 66 67 157 81 132 2.3% 1.4% 1.7% 2.0% 1.3% 1.3% 3.1% 1.6% 2.6% Michigan Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 359 794 317 249 151 333 650 283 735 4.0 8.8 3.5 2.8 1.7 3.7 7.2 3.1 8.2 159 126 292 208 92 150 132 69 117 5.4% 4.2% 9.8% 7.0% 3.1% 5.0% 4.4% 2.3% 3.9% MID ATLANTIC Participants per 100 people 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 State Participants (in thousands) 110 128 9 45 72 81 143 169 216 Participants State as per 100 a % of people Index U.S. Participants 1.4 56 1.6% 1.6 23 0.7% 0.1 9 0.3% 0.6 44 1.3% 0.9 51 1.5% 1.0 42 1.2% 1.8 33 1.0% 2.2 48 1.4% 2.8 40 1.2% NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 67 2005-2007 Geographic Supplement (SUPERSTUDY) Region Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Ohio Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 256 619 138 199 168 276 535 497 683 2.4 5.7 1.3 1.8 1.5 2.5 4.9 4.6 6.3 94 81 105 137 84 102 89 101 90 3.8% 3.3% 4.3% 5.6% 3.4% 4.2% 3.6% 4.1% 3.7% Wisconsin Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 390 1,358 245 180 396 466 356 266 435 6.0 21.0 3.8 2.8 6.1 7.2 5.5 4.1 6.7 241 299 314 209 336 291 100 91 96 5.8% 7.2% 7.6% 5.1% 8.1% 7.1% 2.4% 2.2% 2.3% 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 1,460 3,409 818 774 919 1,313 2,389 1,575 2,888 3.4 8.0 1.9 1.8 2.2 3.1 5.6 3.7 6.8 137 114 159 137 118 125 102 82 97 21.8% 18.2% 25.4% 21.8% 18.8% 19.9% 16.3% 13.0% 15.5% TOTALS EAST NORTH CENTRAL Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) WEST NORTH CENTRAL Total US Participants (in thousands) Iowa Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 69 350 34 40 34 70 89 74 106 2.8 14.2 1.4 1.6 1.4 2.8 3.6 3.0 4.3 113 203 117 122 76 115 66 66 62 1.0% 1.9% 1.1% 1.1% 0.7% 1.1% 0.6% 0.6% 0.6% Kansas Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 31 171 17 66 37 82 92 164 193 1.4 7.7 0.8 2.9 1.7 3.7 4.1 7.3 8.7 56 109 64 221 91 148 75 162 124 0.5% 0.9% 0.5% 1.9% 0.8% 1.2% 0.6% 1.4% 1.0% Minnesota Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 142 659 104 110 144 189 341 180 357 3.5 16.1 2.5 2.7 3.5 4.6 8.3 4.4 8.7 138 230 211 202 193 187 152 97 125 2.1% 3.5% 3.2% 3.1% 3.0% 2.9% 2.3% 1.5% 1.9% Missouri Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 231 740 153 86 82 125 571 455 672 4.0 12.9 2.7 1.5 1.4 2.2 9.9 7.9 11.7 161 184 221 113 78 88 181 175 168 3.4% 3.9% 4.7% 2.4% 1.7% 1.9% 3.9% 3.8% 3.6% NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 68 2005-2007 Geographic Supplement (SUPERSTUDY) Region Total US Participants (in thousands) Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Nebraska Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 44 99 6 16 40 46 70 56 86 3.0 6.9 0.4 1.1 2.8 3.2 4.8 3.9 5.9 121 98 36 82 153 130 88 86 85 0.7% 0.5% 0.2% 0.4% 0.8% 0.7% 0.5% 0.5% 0.5% North Dakota Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 16 166 15 6 6 12 22 17 22 22.0 23.5 2.1 0.8 0.9 1.7 3.1 2.3 3.1 88 335 177 62 48 69 57 52 45 0.2% 0.9% 0.5% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% South Dakota Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 * 72 * 90 11 90 114 30 114 * 12.3 * 15.2 1.8 15.2 19.3 5.1 19.3 * 175 * 1142 99 615 351 112 276 * 0.4% * 2.5% 0.2% 1.4% 0.8% 0.2% 0.6% 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 534 2,258 330 413 354 613 1,298 976 1,551 3.1 13.1 1.9 2.4 2.1 3.6 7.5 5.6 9.0 123 187 159 180 113 144 137 125 129 8.0% 12.0% 10.2% 11.6% 7.3% 9.3% 8.8% 8.1% 8.3% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 5 46 3 10 14 14 17 10 20 0.6 4.9 0.4 1.1 1.5 1.5 1.8 1.0 2.1 23 70 29 81 82 61 34 23 30 0.1% 0.2% 0.1% 0.3% 0.3% 0.2% 0.1% 0.1% 0.1% District of Columbia Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 2 * * * * * 2 * 2 0.3 * * * * * 0.3 * 0.3 11 * * * * * 5 * 4 0.0% * * * * * 0.0% * 0.0% Florida Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 138 346 85 63 114 142 382 566 691 0.9 2.3 0.6 0.4 0.8 0.9 2.5 3.8 4.6 37 33 47 32 42 38 46 83 66 2.1% 1.8% 2.6% 1.8% 2.3% 2.1% 2.6% 4.7% 3.7% TOTALS WEST NORTH CENTRAL Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) SOUTH ATLANTIC Delaware NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 69 2005-2007 Geographic Supplement (SUPERSTUDY) Region TOTALS Total US Participants (in thousands) Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Georgia Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 82 408 76 59 69 108 368 403 538 1.1 5.3 1.0 0.8 0.9 1.4 4.8 5.3 7.0 43 76 83 58 50 57 88 116 101 1.2% 2.2% 2.4% 1.7% 1.4% 1.6% 2.5% 3.3% 2.9% Maryland Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 80 254 16 48 192 207 256 240 383 1.2 3.7 0.2 0.7 2.8 3.0 3.8 3.5 5.6 47 53 19 53 154 123 69 78 81 1.2% 1.4% 0.5% 1.3% 3.9% 3.1% 1.7% 2.0% 2.0% North Carolina Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 132 383 98 61 121 135 319 309 452 1.7 4.9 1.2 0.8 1.5 1.7 4.1 3.9 5.8 67 69 104 59 84 70 74 87 82 2.0% 2.0% 3.0% 1.7% 2.5% 2.0% 2.2% 2.5% 2.4% South Carolina Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 70 217 10 47 69 87 96 97 123 1.9 6.0 0.3 1.3 1.9 2.4 2.7 2.7 3.4 77 86 23 98 105 97 48 60 49 1.0% 1.2% 0.3% 1.3% 1.4% 1.3% 0.7% 0.8% 0.7% Virginia Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 97 308 99 28 74 93 250 346 412 1.4 4.4 1.4 0.4 1.0 1.3 3.6 4.9 5.9 55 63 117 30 57 54 65 109 84 1.4% 1.6% 3.1% 0.8% 1.5% 1.4% 1.7% 2.9% 2.2% West Virginia Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 110 525 88 45 52 76 189 120 208 4.8 23.2 3.9 2.0 2.3 3.4 8.4 5.3 9.2 193 331 324 151 125 136 153 117 131 1.6% 2.8% 2.7% 1.3% 1.1% 1.1% 1.3% 1.0% 1.1% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 718 2,486 476 363 704 862 1,881 2,090 2,830 1.4 4.8 0.9 0.7 1.4 1.7 3.6 4.0 5.4 55 68 76 53 74 67 66 89 78 10.7% 13.3% 14.8% 10.2% 14.4% 13.0% 12.8% 17.2% 15.1% SOUTH ATLANTIC NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 70 2005-2007 Geographic Supplement (SUPERSTUDY) Region EAST SOUTH CENTRAL Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Alabama Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 54 569 189 26 16 42 337 217 427 1.4 14.3 4.8 0.7 0.4 1.1 8.5 5.5 10.8 54 205 396 49 23 43 155 121 154 0.8% 3.0% 5.9% 0.7% 0.3% 0.6% 2.3% 1.8% 2.3% Kentucky Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 152 691 60 35 72 102 539 448 603 3.7 16.7 1.5 0.9 1.7 2.5 13.0 10.8 14.6 147 238 121 64 95 99 238 239 209 2.3% 3.7% 1.9% 1.0% 1.5% 1.5% 3.7% 3.7% 3.2% Mississippi Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 34 472 35 5 240 245 303 69 314 1.3 18.1 1.3 0.2 9.2 9.4 11.6 2.7 12.0 52 258 111 14 504 379 211 59 172 0.5% 2.5% 1.1% 0.1% 4.9% 3.7% 2.1% 0.6% 1.7% Tennessee Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 127 397 66 55 57 97 197 220 335 2.6 8.1 1.4 1.1 1.2 2.0 4.0 4.5 6.8 104 116 112 85 63 80 73 99 98 1.9% 2.1% 2.0% 1.5% 1.2% 1.5% 1.3% 1.8% 1.8% 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 367 2,128 351 121 384 486 1,376 954 1,680 2.3 13.6 2.2 0.8 2.5 3.1 8.8 6.1 10.8 94 195 186 58 135 126 161 135 154 5.5% 11.3% 10.9% 3.4% 7.9% 7.4% 9.4% 7.9% 9.0% TOTALS EAST SOUTH CENTRAL Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) WEST SOUTH CENTRAL Total US Participants (in thousands) Arkansas Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 74 517 94 73 69 129 326 158 350 2.7 19.0 3.5 2.7 2.5 4.7 12.0 5.8 12.9 109 271 286 203 139 192 219 128 184 1.1% 2.8% 2.9% 2.1% 1.4% 2.0% 2.2% 1.3% 1.9% Louisiana Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 34 377 16 37 115 118 169 207 283 0.9 10.1 0.4 1.0 3.1 3.2 4.5 5.6 7.6 36 144 36 76 169 129 83 123 109 0.5% 2.0% 0.5% 1.0% 2.4% 1.8% 1.2% 1.7% 1.5% NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 71 2005-2007 Geographic Supplement (SUPERSTUDY) Region Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Oklahoma Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 130 464 65 64 53 96 244 233 346 3.5 12.4 1.7 1.7 1.4 2.6 6.5 6.2 9.2 139 176 144 129 77 104 119 137 132 1.9% 2.5% 2.0% 1.8% 1.1% 1.5% 1.7% 1.9% 1.9% Texas Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 420 1,062 49 209 192 342 1,003 1,027 1,314 2.2 5.6 0.3 1.1 1.0 1.8 5.3 5.4 6.9 88 80 21 83 55 73 96 119 99 6.3% 5.7% 1.5% 5.9% 3.9% 5.2% 6.8% 8.5% 7.0% 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 658 2,420 224 384 429 686 1,743 1,624 2,294 2.3 8.3 0.8 1.3 1.5 2.3 6.0 5.6 7.9 90 118 64 99 80 95 109 123 112 9.8% 12.9% 6.9% 10.8% 8.8% 10.4% 11.9% 13.4% 12.3% TOTALS WEST SOUTH CENTRAL Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) MOUNTAIN Total US Participants (in thousands) Arizona Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 133 179 75 16 61 70 156 206 244 3.4 4.6 1.9 0.4 1.6 1.8 4.0 5.3 6.3 137 66 161 31 86 73 73 117 90 2.0% 1.0% 2.3% 0.4% 1.3% 1.1% 1.1% 1.7% 1.3% Colorado Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 79 114 8 60 68 96 217 207 272 1.9 2.7 0.2 1.4 1.6 2.3 5.1 4.9 6.4 74 38 16 107 88 92 93 108 92 1.2% 0.6% 0.2% 1.7% 1.4% 1.5% 1.5% 1.7% 1.5% Idaho Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 49 193 38 32 78 95 230 138 255 3.5 13.8 2.7 2.3 5.6 6.8 16.4 9.9 18.3 139 197 227 174 306 276 300 218 262 0.7% 1.0% 1.2% 0.9% 1.6% 1.4% 1.6% 1.1% 1.4% Montana Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 35 231 42 32 18 50 111 84 122 4.1 26.9 4.9 3.7 2.1 5.8 12.9 9.7 14.2 164 383 409 279 113 233 236 215 204 0.5% 1.2% 1.3% 0.9% 0.4% 0.8% 0.8% 0.7% 0.7% NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 72 2005-2007 Geographic Supplement (SUPERSTUDY) Region TOTALS PACIFIC Total US Participants (in thousands) Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Nevada Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 24 198 * 28 24 36 92 77 105 1.5 12.3 * 1.7 1.5 2.2 5.7 4.8 6.6 59 176 * 131 82 90 105 106 94 0.4% 1.1% * 0.8% 0.5% 0.5% 0.6% 0.6% 0.6% New Mexico Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 42 73 5 7 9 11 56 60 68 2.1 3.6 0.2 0.4 0.4 0.5 2.8 3.0 3.4 83 52 20 27 25 22 51 66 48 0.6% 0.4% 0.2% 0.2% 0.2% 0.2% 0.4% 0.5% 0.4% Utah Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 199 287 21 203 211 243 331 254 343 11.4 16.4 1.2 11.6 12.0 13.9 18.9 14.5 19.6 454 234 98 873 660 562 345 321 281 3.0% 1.5% 0.7% 5.7% 4.3% 3.7% 2.3% 2.1% 1.8% Wyoming Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 23 81 * 61 25 76 108 117 125 3.7 12.7 * 9.5 3.9 11.9 16.8 18.3 19.5 146 181 * 717 215 483 306 404 279 0.3% 0.4% * 1.7% 0.5% 1.1% 0.7% 1.0% 0.7% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 584 1,356 189 440 493 677 1,301 1,144 1,535 3.6 8.3 1.2 2.7 3.0 4.1 7.9 7.0 9.4 142 118 96 202 165 167 145 154 134 8.7% 7.2% 5.9% 12.4% 10.1% 10.2% 8.9% 9.4% 8.2% California Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 565 729 76 491 686 817 1,302 1,481 1,803 1.6 2.1 0.2 1.4 2.0 2.4 3.8 4.3 5.2 65 30 18 107 109 96 69 95 75 8.4% 3.9% 2.4% 13.8% 14.1% 12.4% 8.9% 12.2% 9.6% Oregon Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 54 507 50 145 168 185 287 279 356 1.4 12.9 1.3 3.7 4.3 4.7 7.3 7.1 9.1 55 184 106 278 234 191 133 157 130 0.8% 2.7% 1.5% 4.1% 3.4% 2.8% 2.0% 2.3% 1.9% MOUNTAIN NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 73 2005-2007 Geographic Supplement (SUPERSTUDY) Region TOTALS Total US Participants (in thousands) Participants per 100 people State Participants (in thousands) Participants State as per 100 a % of people Index U.S. Participants State Shooting Sport Washington Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 259 358 83 59 44 89 416 264 444 4.3 6.0 1.4 1.0 0.7 1.5 7.0 4.4 7.4 173 85 115 75 40 61 127 98 106 3.9% 1.9% 2.6% 1.7% 0.9% 1.3% 2.8% 2.2% 2.4% Archery Hunting (Shotgun/Rifle) Hunting (Bow) Shooting (Sporting Clays) Shooting (Trap / Skeet) Shotgun (Net) Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Net) 6,706 18,755 3,226 3,557 4,880 6,609 14,680 12,121 18,689 0.8 2.3 0.4 0.4 0.6 0.8 1.8 1.5 2.3 878 1,593 209 696 897 1,092 2,005 2,024 2,603 2.0 3.6 0.5 1.6 2.0 2.5 4.5 4.6 5.9 79 51 39 118 111 100 82 101 84 13.1% 8.5% 6.5% 19.6% 18.4% 16.5% 13.7% 16.7% 13.9% PACIFIC NOTE: The state numbers above AVERAGE participation data from 2005-2007.Therefore the total number of participants per discipline will not match Source: American Sports Data, Inc. annual data on prior pages. National Shooting Sports Foundation • 2008 Industry Reference Guide 74 U.S. SPORTS PARTICIPATION (SELECTED ACTIVITIES) WOMEN AS A % OF ALL PARTICIPANTS 2007 (%) 2005 (%) 1993 (%) 1990 (%) 1987 (%) 81.3 89.0 83.4 63.4 58.5 61.5 51.2 59.0 56.3 56.6 47.1 44.5 44.6 30.4 45.8 45.7 42.4 41.8 43.3 52.1 48.8 32.6 30.7 18.3 25.2 20.6 15.0 31.7 11.0 0.4 76.5 86.0 85.5 65.5 61.3 62.1 60.0 62.8 60.0 61.4 55.5 49.9 46.3 46.2 44.2 48.3 46.0 51.1 42.2 41.1 46.4 34.6 31.2 27.7 24.0 26.0 18.5 21.8 10.5 3.1 n.a. n.a. 88.9 65.7 n.a. 60.1 58.2 58.1 54.8 51.1 50.0 45.2 43.8 43.7 43.4 43.3 43.1 41.4 40.7 38.7 36.0 31.1 29.9 24.4 22.2 21.4 11.2 9.1 n.a. n.a. n.a. n.a. n.a. 67.0 n.a. 51.5 54.8 53.7 56.5 49.5 48.1 45.0 42.7 41.5 44.2 42.7 43.9 40.7 35.9 42.5 31.2 32.0 31.6 25.9 20.9 21.3 9.5 5.7 n.a. n.a. n.a. n.a. n.a. 66.5 n.a. 42.9 50.7 55.8 n.a. n.a. n.a. 46.6 42.6 n.a. 44.6 43.2 45.3 40.9 39.3 40.7 30.1 32.9 30.8 27.5 24.3 22.7 11.1 8.7 n.a. n.a. Health Club Membership 54.2 Total Frequent Fitness Participation 52.0 (100+ days in any one fitness activity) 57.0 53.7 53.1 54.7 50.2 54.8 52.3 54.5 Yoga/Tai Chi Pilates Step Aerobics Fitness Walking Elliptical Trainers Stair-Climbers Treadmills Swimming (Laps/Fitness) Nordic Ski Machines Volleyball (Court) In-Line Skating Tennis Resistance Machines Volleyball (Sand/Beach) Running Hiking Camping (Tent) Softball Soccer Skiing (Downhill) Free Weights Fishing (Freshwater) Basketball Golf Touch Football Shooting (Target) Hunting Ice Hockey Wrestling Tackle Football n.a. = not available Source: American Sports Data, Inc. -- SUPERSTUDY® of Sports Participation National Shooting Sports Foundation • 2008 Industry Reference Guide 75 Female Participation in the Shooting Sports (5-Year Trends) Source: National Sporting Goods Association - Sports Participation Reports Hunting (Net) 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 20,964,000 20,986,000 20,611,000 18,518,000 18,441,000 Female Participants 3,335,000 3,378,000 2,679,000 2,332,000 2,551,000 % Female 15.9% 16.1% 13.0% 12.6% 13.8% 5-Yr Average 19,904,000 2,855,000 14.3% 5Yr Avg vs. 2006 5.3% 16.8% 10.9% Hunting (with Bow & Arrow) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 155,000 566,000 775,000 502,000 530,000 381,000 167,000 259,000 3,335,000 4.6% 17.0% 23.2% 15.1% 15.9% 11.4% 5.0% 7.8% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 5,853,000 6,623,000 5,818,000 4,953,000 4,639,000 Female Participants 745,000 786,000 499,000 431,000 446,000 % Female 12.7% 11.9% 8.6% 8.7% 9.6% 5-Yr Average 5,577,200 581,400 10.4% 5Yr Avg vs. 2006 4.9% 28.1% 22.1% Hunting (with Firearms) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 74,000 104,000 86,000 130,000 152,000 162,000 30,000 7,000 745,000 9.9% 14.0% 11.5% 17.4% 20.4% 21.7% 4.0% 0.9% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 19,897,000 19,639,000 19,542,000 17,652,000 17,766,000 Female Participants 3,007,000 3,053,000 2,426,000 2,148,000 2,372,000 % Female 15.1% 15.5% 12.4% 12.2% 13.4% 5-Yr Average 18,899,200 2,601,200 13.8% 5Yr Avg vs. 2006 5.3% 15.6% 9.8% Target Shooting (Net) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 98,000 545,000 667,000 475,000 415,000 381,000 167,000 259,000 3,007,000 3.3% 18.1% 22.2% 15.8% 13.8% 12.7% 5.6% 8.6% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 17,090,000 21,867,000 19,154,000 17,006,000 18,906,000 Female Participants 3,497,000 5,036,000 4,312,000 3,851,000 4,600,000 % Female 20.5% 23.0% 22.5% 22.6% 24.3% 5-Yr Average 18,804,600 4,259,200 22.6% 5Yr Avg vs. 2006 -9.1% -17.9% -9.7% Target Shooting (Airgun) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 163,000 383,000 521,000 741,000 593,000 690,000 271,000 135,000 3,497,000 4.7% 11.0% 14.9% 21.2% 17.0% 19.7% 7.7% 3.9% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 5,610,000 6,656,000 5,095,000 3,776,000 4,094,000 Female Participants 1,063,000 866,000 1,292,000 596,000 877,000 % Female 18.9% 13.0% 25.4% 15.8% 21.4% 5-Yr Average 5,046,200 938,800 18.6% 5Yr Avg vs. 2006 11.2% 13.2% 1.9% National Shooting Sports Foundation • 2008 Industry Reference Guide 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 133,000 327,000 100,000 170,000 115,000 94,000 103,000 21,000 1,063,000 12.5% 30.8% 9.4% 16.0% 10.8% 8.8% 9.7% 2.0% 100.0% 76 Target Shooting (Handgun) 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 10,025,000 12,690,000 11,168,000 10,722,000 10,754,000 Female Participants 2,224,000 3,038,000 2,678,000 2,593,000 2,608,000 % Female 22.2% 23.9% 24.0% 24.2% 24.3% 5-Yr Average 11,071,800 2,628,200 23.7% 5Yr Avg vs. 2006 -9.5% -15.4% -6.5% Target Shooting (Shotgun) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 36,000 232,000 289,000 524,000 392,000 502,000 164,000 85,000 2,224,000 1.6% 10.4% 13.0% 23.6% 17.6% 22.6% 7.4% 3.8% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 9,225,000 9,024,000 8,579,000 7,487,000 7,834,000 Female Participants 1,390,000 1,403,000 1,309,000 1,520,000 1,572,000 % Female 15.1% 15.5% 15.3% 20.3% 20.1% 5-Yr Average 8,429,800 1,438,800 17.1% 5Yr Avg vs. 2006 9.4% -3.4% -11.7% Target Shooting (Rifle) 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 53,000 49,000 362,000 278,000 264,000 198,000 140,000 46,000 1,390,000 3.8% 3.5% 26.0% 20.0% 19.0% 14.2% 10.1% 3.3% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 11,454,000 13,770,000 11,305,000 9,784,000 11,930,000 Female Participants 2,112,000 2,716,000 2,355,000 1,951,000 2,598,000 % Female 18.4% 19.7% 20.8% 19.9% 21.8% 5-Yr Average 11,648,600 2,346,400 20.1% 5Yr Avg vs. 2006 -1.7% -10.0% -8.5% Year 2006 2005 2004 2003 2002 Total Participants 3,742,000 4,099,000 3,810,000 3,057,000 3,552,000 Female Participants 234,000 326,000 414,000 296,000 270,000 % Female 6.3% 8.0% 10.9% 9.7% 7.6% 5-Yr Average 3,652,000 308,000 8.4% 5Yr Avg vs. 2006 2.5% -24.0% -25.9% Muzzleloading 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 147,000 272,000 417,000 438,000 276,000 338,000 152,000 71,000 2,111,000 7.0% 12.9% 19.8% 20.7% 13.1% 16.0% 7.2% 3.4% 100.0% 2006 Female by Age Group Paintball 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 16,000 16,000 55,000 48,000 87,000 13,000 0 0 235,000 6.8% 6.8% 23.4% 20.4% 37.0% 5.5% 0.0% 0.0% 100.0% 2006 Female by Age Group Year 2006 2005 2004 2003 2002 Total Participants 8,002,000 8,022,000 9,448,000 7,379,000 6,910,000 Female Participants 1,706,000 985,000 1,847,000 1,599,000 1,430,000 % Female 21.3% 12.3% 19.5% 21.7% 20.7% 5-Yr Average 7,952,200 1,513,400 19.0% 5Yr Avg vs. 2006 0.6% 12.7% 12.0% National Shooting Sports Foundation • 2008 Industry Reference Guide 7 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 133,000 672,000 463,000 152,000 205,000 43,000 10,000 28,000 1,706,000 7.8% 39.4% 27.1% 8.9% 12.0% 2.5% 0.6% 1.6% 100.0% 77 Section C: Demographics of Shooting Sports Participation 2008 INDUSTRY REFERENCE GUIDE National Shooting Sports Foundation • 2008 Industry Reference Guide 78 HUNTER & AVID HUNTER DEMOGRAPHICS (BY REGION)/UNITED STATES (Avid hunters are defined as the most active hunters in terms of days hunted annually. The top-10 percent of participants in terms of days hunted per year.) AVERAGE AGE West South Central Great Lakes Southeast Northeast Northern Plains Alaska U.S. Hunter Avg All Hunters Big Game 44.0 43.2 43.5 43.3 45.2 43.2 43.3 43.7 44.1 42.5 43.3 42.4 44.9 42.8 44.4 43.3 Small Migratory Other Game Birds Game 43.5 42.0 42.0 43.8 45.8 43.9 51.2 43.3 42.1 43.4 38.6 41.9 45.2 41.6 32.9 42.4 Avid Hunters Big Game Small Migratory Game Birds 39.6 40.1 38.9 43.3 43.5 40.7 41.1 41.4 41.5 44.4 42.8 43.1 47.5 44.3 43.0 44.3 41.1 44.4 44.0 40.9 46.5 43.7 42.8 44.4 All Hunters Big Game Small Migratory Other Game Birds Game 89.3% 89.7% 89.9% 91.4% 92.5% 93.0% 85.2% 90.7% 89.6% 88.2% 89.6% 92.1% 92.4% 92.5% 85.7% 90.5% 91.0% 94.5% 94.9% 92.7% 95.9% 94.3% 92.4% 94.2% 41.8 42.7 39.2 48.4 50.3 48.2 54.0 45.0 42.1 43.0 37.2 39.8 42.9 45.8 ** 41.5 Other Game 25.6 41.5 50.0 43.2 40.9 44.6 50.7 42.7 ** = Sample size is too small to report results. GENDER (% male) West South Central Great Lakes Southeast Northeast Northern Plains Alaska U.S. Hunter Avg 84.4% 95.0% 96.8% 88.2% 97.2% 96.1% 71.2% 93.8% Big Game Small Migratory Game Birds Other Game 97.9% 92.9% 98.8% 98.3% 99.2% 97.5% 85.4% 96.6% 98.7% 94.8% 98.7% 98.1% 99.3% 95.6% 83.2% 97.1% 96.7% ** 88.7% ** 99.3% 98.2% ** 97.2% ** 89.4% ** 77.3% 91.4% 93.6% ** 88.6% 96.1% 93.4% 89.8% 95.1% 98.3% 95.8% ** 95.2% ** = Sample size is too small to report results. Photo courtesy of Ohio DNR/Painet. HIGHER EDUCATION West South Central Great Lakes Southeast Northeast Northern Plains Alaska U.S. Hunter Avg 93.1% 94.1% 96.1% 92.8% 95.5% 95.2% 75.8% 94.4% Avid Hunters (% with 4 or more years of college) All Hunters Big Game Small Migratory Other Game Birds Game 26.0% 26.5% 18.5% 17.2% 18.8% 27.7% 40.1% 21.2% 23.0% 24.0% 16.1% 14.8% 17.2% 25.0% 37.9% 18.9% 25.4% 25.7% 23.2% 18.8% 21.9% 33.0% ** 24.2% 31.9% 35.7% 28.6% 22.8% 32.3% 37.6% ** 31.2% 32.1% 17.9% 11.2% 8.6% 9.7% 20.9% ** 14.7% Avid Hunters Big Game Small Migratory Game Birds Other Game 13.3% 30.8% 7.0% 3.6% 17.4% 21.0% 26.8% 16.0% 19.1% 24.5% 6.3% 4.1% 14.8% 20.6% ** 12.8% 11.7% 26.5% 9.5% 4.1% 29.9% 42.9% ** 20.1% ** ** ** ** ** ** ** 11.9% ** 42.1% ** ** 63.3% 30.1% ** 35.5% ©iStockphoto.com/Diane Diederich ** = Sample size is too small to report results. RACE West South Central Great Lakes Southeast Northeast Northern Plains Alaska U.S. Hunter Avg (% Non-caucasian) All Hunters Big Game Small Migratory Other Game Birds Game 3.6% 6.0% 1.9% 6.6% 1.6% 3.4% 9.5% 3.7% 3.4% 6.3% 2.0% 6.0% 1.3% 4.1% 10.5% 3.6% 3.4% 9.8% 2.3% 7.1% 2.5% 1.2% ** 4.6% 4.0% 1.0% ** 2.0% 1.8% 4.7% ** 2.0% 2.0% 13.9% ** 5.0% 1.3% 0.6% ** 4.7% Avid Hunters Big Game Small Migratory Game Birds Other Game 4.4% 1.8% 8.0% 3.6% ** 3.9% ** 2.9% 5.3% 1.3% 9.0% 1.9% ** 4.4% ** 3.4% 4.0% 9.3% 3.6% 14.1% ** 4.2% ** 6.1% ** ** ** ** ** ** ** 1.9% ** ** ** ** ** 9.0% ** 2.0% ** = Sample size is too small to report results. AVERAGE HOUSEHOLD INCOME All Hunters Big Game West $68,222 $66,176 South Central $62,422 $61,536 Great Lakes $62,620 $61,509 Southeast $59,161 $57,259 Northeast $58,982 $58,128 Northern Plains $65,855 $64,501 Alaska $67,961 $71,223 U.S. Hunter Avg $61,381 $60,214 Small Game $73,426 $59,204 $64,908 $60,854 $59,893 $68,207 ** $62,987 Migratory Other Birds Game $77,120 $70,591 $63,430 $67,411 $70,764 $63,685 ** $68,898 $71,791 $61,731 $54,395 $45,655 $61,274 $67,075 ** $59,812 ** = Sample size is too small to report results. National Shooting Sports Foundation • 2008 Industry Reference Guide Avid Hunters Big Game $71,932 $64,092 $56,842 $58,644 $62,270 $62,752 $67,898 $59,832 $79,219 $66,844 $54,511 $54,324 $61,970 $64,287 ** $60,471 Small Game Migratory Other Birds Game $73,157 ** ** $55,514 $76,705 ** $64,327 ** ** $54,617 ** ** $60,231 $77,621 ** $59,983 $53,318 ** ** ** ** $57,696 $68,951 $57,211 ©iStockphoto.com/Christine Balderas 79 BIG GAME HUNTER DEMOGRAPHICS (BY SPECIES)/UNITED STATES # of Observations (n value) Total # of Hunters Total Days Average Days Average age Average household income Gender (% male) Marital Status (% married) Race (% non-white) Education (%) 8 years or less 9-11 years 12 years 1-3 years college 4 years college or more All Big Game Deer Elk Bear Turkey Moose Wild Pig* Other Big Game 4,140 10,668,041 164,647,262 15.4 43.3 $60,214 90.5% 72.8% 3.6% 3,782 10,039,896 131,703,049 13.1 43.2 $59,796 90.6% 72.5% 3.5% 484 794,602 6,674,545 8.4 45.3 $68,053 92.4% 73.2% 3.0% 165 395,923 3,470,616 8.8 45.1 $55,124 97.8% 71.7% 0.3% 919 2,565,841 25,772,270 10.0 44.1 $61,882 93.9% 74.3% 3.2% 69 44,995 335,525 7.5 45.7 $71,728 83.9% 73.6% 6.1% 21 28,527 624,410 21.9 41.4 $85,752 97.1% 10.1% 31.7% 212 476,470 4,817,834 10.1 44.0 $73,404 88.1% 75.5% 4.2% 3.0% 11.5% 40.6% 26.1% 18.9% 2.9% 12.0% 41.3% 25.4% 18.5% 0.7% 7.4% 34.6% 30.4% 26.9% 0.6% 11.7% 46.5% 26.6% 14.7% 2.6% 8.2% 39.5% 27.9% 21.9% 13.7% 5.5% 35.4% 24.5% 20.9% 3.7% 20.0% 14.3% 62.0% 1.0% 6.6% 30.7% 41.3% 20.4% OTHER ANIMALS MIGRATORY BIRDS SMALL GAME * Sample size is small. Use with caution. # of Observations (n value) Total # of Hunters Total Days Average Days Average age Average household income Gender (% male) Marital Status (% married) Race (% non-white) Education (%) 8 years or less 9-11 years 12 years 1-3 years college 4 years college or more # of Observations (n value) Total # of Hunters Total Days Average Days Average age Average household income Gender (% male) Marital Status (% married) Race (% non-white) Education (%) 8 years or less 9-11 years 12 years 1-3 years college 4 years college or more # of Observations (n value) Total # of Hunters Total Days Average Days Average age Average household income Gender (% male) Marital Status (% married) Race (% non-white) Education (%) 8 years or less 9-11 years 12 years 1-3 years college 4 years college or more All Small Game Rabbit Quail Grouse Squirrel Pheasant 2,029 4,786,446 52,650,820 11.0 43.3 $62,987 94.2% 70.7% 4.6% 667 1,920,986 20,512,709 10.7 42.8 $56,478 96.2% 68.8% 6.3% 460 1,045,574 7,687,835 7.4 44.6 $75,520 93.0% 73.2% 2.5% 334 797,901 6,960,365 8.7 44.7 $63,314 94.1% 70.4% 1.3% 611 1,840,340 18,533,606 10.1 42.1 $54,681 95.5% 67.6% 4.9% 863 1,614,644 11,939,619 7.4 43.6 $69,221 94.6% 71.4% 0.7% Other Small Game 109 289,714 4,425,228 15.3 46.0 $56,549 95.7% 68.9% 9.5% 2.0% 10.6% 37.3% 26.0% 24.2% 3.8% 14.5% 42.0% 22.6% 17.2% 1.4% 5.0% 28.1% 31.8% 33.7% 2.1% 9.8% 32.1% 29.8% 26.3% 2.1% 14.1% 45.8% 22.6% 15.4% 0.6% 5.9% 35.1% 27.1% 31.3% 9.7% 38.5% 28.9% 23.0% All Migratory Birds Geese Ducks Dove Other Mig. Birds 932 2,279,576 19,869,718 8.7 42.4 $68,898 94.4% 73.0% 2.0% 359 696,938 6,008,498 8.6 41.8 $71,379 94.9% 76.9% 2.4% 536 1,141,990 12,173,277 10.7 41.3 $73,004 95.0% 75.8% 2.0% 407 1,231,746 5,871,340 4.8 42.8 $67,631 93.9% 70.1% 1.5% 77 140,647 1,052,367 7.5 46.2 $71,550 95.3% 80.7% 0.8% 1.4% 7.3% 32.1% 28.1% 31.2% 1.7% 3.8% 32.2% 27.0% 35.4% 0.5% 5.1% 29.7% 27.4% 37.3% 1.2% 7.2% 33.4% 32.3% 26.0% 0.9% 13.6% 20.1% 20.9% 44.5% All Other Animals Woodchuck Raccoon Fox Coyote Other 444 1,110,495 15,253,085 13.7 41.4 $59,812 93.8% 67.8% 4.7% 74 247,841 45.3 $57,446 97.6% 72.6% 2.5% 102 305,319 40.3 $51,685 92.2% 63.5% 10.2% 56 194,218 37.5 $59,224 92.8% 56.0% 11.5% 271 665,221 40.5 $63,880 95.8% 63.0% 0.6% 76 152,959 42.5 $63,588 94.1% 68.8% 4.9% 3.2% 11.3% 40.1% 30.6% 14.7% 1.0% 13.6% 37.0% 39.4% 9.0% 4.9% 20.3% 34.8% 30.6% 9.4% 1.2% 13.9% 40.8% 34.8% 9.2% 2.6% 10.8% 39.9% 33.2% 13.5% 3.4% 2.1% 52.0% 19.3% 23.2% - Sample size is too small to report results. National Shooting Sports Foundation • 2008 Industry Reference Guide 80 2008 Superstudy of Sports Participation Archery (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 5,852 100.0% 2.2 100 GENDER Male Female 4,156 1,696 71.0% 29.0% 3.1 1.2 145 57 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 1,754 1,576 455 727 740 320 239 40 30.0% 26.9% 7.8% 12.4% 12.6% 5.5% 4.1% 0.7% 7.4 6.2 1.6 1.8 1.7 .7 .7 .1 343 284 75 85 81 34 35 5 Average Age 22.6 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 332 462 422 634 1,522 787 1,693 5.7% 7.9% 7.2% 10.8% 26.0% 13.4% 28.9% 1.3 1.9 1.5 1.7 3. 2.1 2.6 59 88 68 78 138 96 120 Average Income ($000) $76.5 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 5,852 100.0% 2.2 100 REGION Northeast North Central South West 1,141 1,838 1,670 1,203 19.5% 31.4% 28.5% 20.6% 2.3 3.1 1.7 2.0 105 141 78 91 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,295 819 1,408 2,330 22.1% 14.0% 24.1% 39.8% 3.9 2.1 2.5 1.6 182 98 113 76 1,250 118 400 564 176 2,508 49.8% 4.7% 15.9% 22.5% 7.0% 100.0% 1.3 1.1 1.1 1.2 0.6 62 51 49 54 29 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 81 2008 Superstudy of Sports Participation Hunting - Shotgun (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 11,623 100.0% 4.3 100 GENDER Male Female 10,116 1,507 87.0% 13.0% 7.7 1.1 178 25 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 267 1,152 1,041 1,700 2,141 2,963 1,530 830 2.3% 9.9% 9.0% 14.6% 18.4% 25.5% 13.2% 7.1% 1.1 4.5 3.7 4.3 5. 6.9 4.8 2.3 26 105 86 100 117 160 111 54 Average Age 40.8 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 630 734 681 1,571 3,075 1,414 3,517 5.4% 6.3% 5.9% 13.5% 26.5% 12.2% 30.3% 2.4 3.0 2.4 4.2 6.0 3.7 5.4 57 70 55 98 140 87 125 Average Income ($000) $78.8 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 11,623 100.0% 4.3 100 REGION Northeast North Central South West 1,534 2,963 5,305 1,821 13.2% 25.5% 45.6% 15.7% 3.1 4.9 5.4 3.0 71 115 125 69 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 3,045 2,381 2,504 3,693 26.2% 20.5% 21.5% 31.8% 9.3 6.2 4.4 2.6 215 143 101 61 4,189 305 2,133 2,080 1,416 10,123 41.4% 3.0% 21.1% 20.5% 14.0% 100.0% 4.5 2.8 5.7 4.3 5.0 105 66 132 100 117 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 82 2008 Superstudy of Sports Participation Hunting - Rifle (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 16,111 100.0% 6.0 100 GENDER Male Female 13,587 2,524 84.3% 15.7% 10.3 1.8 172 31 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 626 1,880 1,434 2,322 3,038 3,625 1,822 1,365 3.9% 11.7% 8.9% 14.4% 18.9% 22.5% 11.3% 8.5% 2.7 7.3 5.1 5.9 7.2 8.4 5.7 3.8 44 123 85 99 120 141 96 64 Average Age 39.6 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 912 1,056 935 2,331 4,460 1,774 4,642 5.7% 6.6% 5.8% 14.5% 27.7% 11.0% 28.8% 3.5 4.3 3.3 6.3 8.7 4.7 7.1 59 73 55 105 147 78 119 Average Income ($000) $78.6 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 16,111 100.0% 6.0 100 REGION Northeast North Central South West 2,001 4,238 6,556 3,317 12.4% 26.3% 40.7% 20.6% 4.0 7.1 6.6 5.4 67 118 111 91 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 4,786 3,412 3,403 4,511 29.7% 21.2% 21.1% 28.0% 14.5 8.8 5.9 3.2 244 148 99 54 6,583 486 2,774 2,458 1,223 13,524 48.7% 3.6% 20.5% 18.2% 9.0% 100.0% 7.1 4.5 7.4 5.1 4.3 119 76 124 85 73 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 83 2008 Superstudy of Sports Participation Hunting - Shotgun / Rifle (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 18,907 100.0% 7.0 100 GENDER Male Female 16,078 2,829 85.0% 15.0% 12.2 2.0 174 29 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 786 2,165 1,716 2,810 3,351 4,500 2,088 1,491 4.2% 11.4% 9.1% 14.9% 17.7% 23.8% 11.0% 7.9% 3.3 8.5 6.1 7.1 7.9 10.4 6.5 4.2 48 121 87 102 113 149 93 60 Average Age 39.4 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 971 1,208 1,101 2,778 5,139 2,124 5,585 5.1% 6.4% 5.8% 14.7% 27.2% 11.2% 29.5% 3.7 5.0 3.9 7.4 10.1 5.6 8.6 54 71 55 107 144 80 122 Average Income ($000) $79.1 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 18,907 100.0% 7.0 100 REGION Northeast North Central South West 2,411 5,478 7,469 3,550 12.8% 29.0% 39.5% 18.8% 4.8 9.1 7.6 5.8 69 131 108 83 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 5,319 3,949 3,829 5,811 28.1% 20.9% 20.2% 30.7% 16.2 10.2 6.7 4.1 231 146 95 59 7,740 591 2,946 2,866 1,732 15,875 48.8% 3.7% 18.6% 18.1% 10.9% 100.0% 8.3 5.5 7.8 5.9 6.1 119 76 112 85 88 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 84 2008 Superstudy of Sports Participation Hunting - Handgun (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 1,636 100.0% 0.6 100 GENDER Male Female 1,405 231 85.9% 14.1% 1.1 0.2 176 28 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 191 257 229 329 267 299 64 11.7% 15.7% 14.0% 20.1% 16.3% 18.3% 3.9% .7 .9 .6 .8 .6 .9 .2 123 151 96 128 102 155 30 Average Age 38.9 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 251 34 178 289 372 160 351 15.3% 2.1% 10.9% 17.7% 22.8% 9.8% 21.4% 1.0 0.1 0.6 0.8 0.7 0.4 0.5 160 23 103 128 121 70 89 Average Income ($000) $64.5 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 1,636 100.0% 0.6 100 REGION Northeast North Central South West 276 494 537 329 16.9% 30.2% 32.8% 20.1% 0.5 0.8 0.5 0.5 91 136 90 88 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 541 139 455 502 33.0% 8.5% 27.8% 30.7% 1.6 0.4 0.8 0.4 271 59 131 59 655 64 335 246 112 1,412 46.4% 4.5% 23.7% 17.4% 7.9% 100.0% 0.7 0.6 0.9 0.5 0.4 116 99 147 84 65 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 85 2008 Superstudy of Sports Participation Hunting - All Firearms - NET (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 18,988 100.0% 7.0 100 GENDER Male Female 16,145 2,843 85.0% 15.0% 12.2 2.1 174 29 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 786 2,176 1,723 2,841 3,367 4,500 2,105 1,491 4.1% 11.5% 9.1% 15.0% 17.7% 23.7% 11.1% 7.9% 3.3 8.5 6.1 7.2 7.9 10.4 6.6 4.2 47 121 87 102 113 148 94 59 Average Age 39.4 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 976 1,208 1,102 2,803 5,173 2,124 5,602 5.1% 6.4% 5.8% 14.8% 27.2% 11.2% 29.5% 3.8 5.0 3.9 7.5 10.1 5.6 8.6 54 71 55 107 144 80 122 Average Income ($000) $79.1 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 18,988 100.0% 7.0 100 REGION Northeast North Central South West 2,447 5,506 7,481 3,554 12.9% 29.0% 32.8% 20.1% 4.9 9.2 7.6 5.8 69 131 108 82 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 5,338 3,949 3,842 5,858 28.1% 20.8% 20.2% 30.9% 16.2 10.2 6.7 4.1 231 146 95 59 7,787 591 2,946 2,873 1,748 15,945 48.8% 3.7% 18.5% 18.0% 11.0% 100.0% 8.4 5.5 7.8 5.9 6.2 119 78 112 84 88 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 86 2008 Superstudy of Sports Participation Hunting - Bow (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 2,189 100.0% 0.8 100 GENDER Male Female 1,977 212 90.3% 9.7% 1.5 0.2 185 19 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 157 158 223 592 626 150 137 146 7.2% 7.2% 10.2% 27.0% 28.6% 6.9% 6.3% 6.7% .7 .6 .8 1.5 1.5 .3 .4 .4 82 76 97 185 182 43 53 51 Average Age 35.3 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 210 191 89 438 759 166 335 9.6% 8.7% 4.1% 20.0% 34.7% 7.6% 15.3% 0.8 0.8 0.3 1.2 1.5 0.4 0.5 100 97 38 145 184 54 64 Average Income ($000) $61.4 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 2,189 100.0% 0.8 100 REGION Northeast North Central South West 210 1,063 774 141 9.6% 48.6% 35.4% 6.4% 0.4 1.8 0.8 0.2 52 219 97 28 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,090 501 231 366 49.8% 22.9% 10.6% 16.7% 3.3 1.3 0.4 0.3 409 160 50 32 1,253 36 299 221 39 1,848 67.8% 1.9% 16.2% 12.0% 2.1% 100.0% 1.3 0.3 0.8 0.5 0.1 166 42 99 56 17 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 87 2008 Superstudy of Sports Participation Sporting Clays (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 3,735 100.0% 1.4 100 GENDER Male Female 2,669 1,066 71.5% 28.5% 2.0 0.8 146 56 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 153 720 549 596 605 389 703 22 4.1% 19.3% 14.7% 15.9% 16.2% 10.4% 18.8% 0.6% .6 2.8 1.9 1.5 1.4 .9 2.2 .1 47 203 141 109 103 65 159 4 Average Age 34.2 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 255 48 363 328 744 615 1,382 6.8% 1.3% 9.7% 8.8% 19.9% 16.5% 37.0% 1.0 0.2 1.3 0.9 1.5 1.6 2.1 71 14 92 64 106 117 153 Average Income ($000) $90.6 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 3,735 100.0% 1.4 100 REGION Northeast North Central South West 419 1,207 893 1,217 11.2% 32.3% 23.9% 32.6% 0.8 2.0 0.9 2.0 60 146 65 144 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 830 742 620 1,543 22.2% 19.9% 16.6% 41.3% 2.5 1.9 1.1 1.1 183 139 78 79 1,167 245 345 346 760 2,863 40.8% 8.6% 12.1% 12.1% 26.5% 100.0% 1.3 2.3 0.9 0.7 2.7 91 165 67 52 195 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 88 2008 Superstudy of Sports Participation Trap / Skeet (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 5,541 100.0% 2.0 100 GENDER Male Female 4,345 1,196 78.4% 21.6% 3.3 0.9 160 42 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 70 737 415 824 1,349 713 1,283 150 1.3% 13.3% 7.5% 14.9% 24.3% 12.9% 23.1% 2.7% .3 2.9 1.5 2.1 3.2 1.7 4. .4 15 140 72 102 155 81 196 20 Average Age 40.2 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 137 267 275 383 1,059 1,045 2,376 2.5% 4.8% 5.0% 6.9% 19.1% 18.9% 42.9% 0.5 1.1 1.0 1.0 2.1 2.7 3.6 26 54 47 50 101 134 178 Average Income ($000) $101.6 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 5,541 100.0% 2.0 100 REGION Northeast North Central South West 826 1,033 1,776 1,905 14.9% 18.7% 32.0% 34.4% 1.6 1.7 1.8 3.1 80 84 88 151 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,012 1,060 756 2,713 18.3% 19.1% 13.6% 49.0% 3.1 2.7 1.3 1.9 150 134 64 94 1,469 67 879 852 1,418 4,685 31.4% 1.4% 18.8% 18.2% 30.3% 100.0% 1.6 0.6 2.3 1.8 5.0 77 30 114 86 245 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 89 2008 Superstudy of Sports Participation Shotgun NET (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 7,143 100.0% 2.6 100 GENDER Male Female 5,582 1,561 78.1% 21.9% 4.2 1.1 160 43 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 208 1,078 827 1,031 1,697 833 1,308 160 2.9% 15.1% 11.6% 14.4% 23.8% 11.7% 18.3% 2.2% .9 4.2 2.9 2.6 4. 1.9 4.1 .4 33 159 111 99 151 73 155 17 Average Age 37.1 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 295 296 533 583 1,386 1,170 2,881 4.1% 4.1% 7.5% 8.2% 19.4% 16.4% 40.3% 1.1 1.2 1.9 1.6 2.7 3.1 4.4 43 46 71 59 103 117 167 Average Income ($000) $95.1 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 7,143 100.0% 2.6 100 REGION Northeast North Central South West 1,083 1,634 2,294 2,131 15.2% 22.9% 32.1% 29.8% 2.2 2.7 2.3 3.5 82 103 88 131 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,400 1,461 1,165 3,117 19.6% 20.5% 16.3% 43.6% 4.3 3.8 2.0 2.2 161 143 77 83 2,097 290 945 1,009 1,466 5,807 36.1% 5.0% 16.3% 17.4% 25.2% 100.0% 2.3 2.7 2.5 2.1 5.2 85 102 95 79 196 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 90 2008 Superstudy of Sports Participation Target Shooting - Rifle (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 15,379 100.0% 5.7 100 GENDER Male Female 13,160 2,220 85.6% 14.4% 10.0 1.6 175 28 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 1,208 2,027 1,956 2,643 2,206 3,120 1,725 495 7.9% 13.2% 12.7% 17.2% 14.3% 20.3% 11.2% 3.2% 5.1 7.9 6.9 6.7 5.2 7.2 5.4 1.4 90 139 122 117 91 127 95 24 Average Age 35.1 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 807 895 1,711 2,281 3,891 2,184 3,610 5.2% 5.8% 11.1% 14.8% 25.3% 14.2% 23.5% 3.1 3.7 6.0 6.1 7.6 5.7 5.5 55 65 105 108 134 101 97 Average Income ($000) $73.2 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 15,379 100.0% 5.7 100 REGION Northeast North Central South West 2,440 3,788 6,217 2,935 15.9% 24.6% 40.4% 19.1% 4.9 6.3 6.3 4.8 85 111 111 84 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 2,476 4,271 3,434 5,197 16.1% 27.8% 22.3% 33.8% 7.5 11.1 6.0 3.7 132 195 105 65 3,607 702 3,862 2,210 1,703 12,084 29.8% 5.8% 32.0% 18.3% 14.1% 100.0% 3.9 6.5 10.3 4.6 6.0 68 115 181 80 106 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 91 2008 Superstudy of Sports Participation Target Shooting - Handgun (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 14,266 100.0% 5.3 100 GENDER Male Female 10,837 3,429 76.0% 24.0% 8.2 2.5 155 47 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 309 1,212 1,426 3,109 2,131 3,169 2,047 863 2.2% 8.5% 10.0% 21.8% 14.9% 22.2% 14.3% 6.1% 1.3 4.7 5.1 7.9 5. 7.3 6.4 2.4 25 90 96 149 95 139 121 46 Average Age 40.1 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 964 742 1,335 1,951 3,914 1,772 3,588 6.8% 5.2% 9.4% 13.7% 27.4% 12.4% 25.1% 3.7 3.0 4.7 5.2 7.7 4.7 5.5 71 58 88 99 146 88 104 Average Income ($000) $74.3 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 14,266 100.0% 5.3 100 REGION Northeast North Central South West 1,732 2,865 6,199 3,471 12.1% 20.1% 43.5% 24.3% 3.4 4.8 6.3 5.7 65 90 119 107 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 2,570 2,167 3,767 5,762 18.0% 15.2% 26.4% 40.4% 7.8 5.6 6.6 4.1 148 106 124 77 3,081 623 4,391 2,511 2,100 12,706 24.2% 4.9% 34.6% 19.8% 16.5% 100.0% 3.3 5.8 11.7 5.2 7.4 63 110 222 98 141 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 92 2008 Superstudy of Sports Participation Target Shooting NET (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 20,192 100.0% 7.5 100 GENDER Male Female 16,022 4,169 79.4% 20.6% 12.1 3.0 162 40 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 1,252 2,294 2,430 3,593 3,251 3,704 2,724 944 6.2% 11.4% 12.0% 17.8% 16.1% 18.3% 13.5% 4.7% 5.3 9.0 8.6 9.1 7.7 8.6 8.5 2.6 71 120 115 122 103 115 114 35 Average Age 37.0 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 1,143 1,032 1,961 3,184 5,154 2,564 5,153 5.7% 5.1% 9.7% 15.8% 25.5% 12.7% 25.5% 4.4 4.2 6.9 8.5 10.1 6.7 7.9 59 57 92 114 135 90 106 Average Income ($000) $74.9 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 20,192 100.0% 7.5 100 REGION Northeast North Central South West 2,991 4,639 8,346 4,216 14.8% 23.0% 41.3% 20.9% 5.9 7.7 8.5 6.9 80 103 113 92 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 3,336 4,733 4,427 7,696 16.5% 23.4% 21.9% 38.1% 10.1 12.3 7.7 5.4 136 164 103 73 4,507 957 4,982 3,389 2,727 16,562 27.2% 5.8% 30.1% 20.5% 16.5% 100.0% 4.8 8.9 13.3 7.0 9.7 65 119 178 94 129 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 93 2008 Superstudy of Sports Participation Air Gun Shooting (BB's) (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 9,310 100.0% 3.4 100 GENDER Male Female 7,549 1,761 81.1% 18.9% 5.7 1.3 166 37 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 2,087 2,345 1,022 1,393 1,189 500 424 351 22.4% 25.2% 11.0% 15.0% 12.8% 5.4% 4.6% 3.8% 8.8 9.2 3.6 3.5 2.8 1.2 1.3 1.0 257 266 105 102 81 34 39 28 Average Age 25.5 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 574 979 1,466 1,764 1,800 1,045 1,682 6.2% 10.5% 15.7% 18.9% 19.3% 11.2% 18.1% 2.2 4.0 5.1 4.7 3.5 2.7 2.6 64 117 149 137 103 80 75 Average Income ($000) $61.1 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 9,310 100.0% 3.4 100 REGION Northeast North Central South West 950 2,724 3,729 1,908 10.2% 29.3% 40.1% 20.5% 1.9 4.5 3.8 3.1 55 132 110 90 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,513 3,221 2,201 2,376 16.2% 34.6% 23.6% 25.5% 4.6 8.3 3.8 1.7 134 242 111 49 2,079 324 1,601 683 181 4,868 42.7% 6.7% 32.9% 14.0% 3.7% 100.0% 2.2 3.0 4.3 1.4 0.6 65 88 124 41 19 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 94 2008 Superstudy of Sports Participation Air Gun Shooting (Soft Air) (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 7,189 100.0% 2.7 100 GENDER Male Female 5,383 1,807 74.9% 25.1% 4.1 1.3 153 49 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 1,174 2,749 871 488 423 415 791 279 16.3% 38.2% 12.1% 6.8% 5.9% 5.8% 11.0% 3.9% 5.0 10.7 3.1 1.2 1.0 1.0 2.5 0.8 187 404 116 46 37 36 93 29 Average Age 25.8 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 787 360 894 617 940 758 2,833 10.9% 5.0% 12.4% 8.6% 13.1% 10.5% 39.4% 3.0 1.5 3.1 1.7 1.8 2.0 4.3 114 56 117 62 69 75 163 Average Income ($000) $83.0 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 7,189 100.0% 2.7 100 REGION Northeast North Central South West 1,137 1,547 2,533 1,972 15.8% 21.5% 35.2% 27.4% 2.3 2.6 2.6 3.2 85 97 97 121 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 1,555 1,212 1,236 3,187 21.6% 16.9% 17.2% 44.3% 4.7 3.1 2.2 2.3 178 118 81 85 1,093 356 462 640 714 3,265 33.5% 10.9% 14.2% 19.6% 21.9% 100.0% 1.2 3.3 1.2 1.3 2.5 44 124 46 50 95 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 95 2008 Superstudy of Sports Participation Shooting (ALL TYPES) (2007 Demographics) - Total Participants Participants (000) Segment (%) Participants Per 100 People Index TOTAL (000) 30,186 100.0% 11.2 100 GENDER Male Female 23,616 6,570 78.2% 21.8% 17.9 4.8 160 43 AGE 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 3,171 5,376 3,334 4,518 4,639 4,610 2,980 1,559 10.5% 17.8% 11.0% 15.0% 15.4% 15.3% 9.9% 5.2% 13.4 21.0 11.8 11.4 10.9 10.7 9.3 4.4 120 188 106 102 98 96 83 39 Average Age 33.6 HOUSEHOLD INCOME Under $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 plus 2,260 1,970 2,891 4,250 6,789 3,933 8,093 7.5% 6.5% 9.6% 14.1% 22.5% 13.0% 26.8% 8.7 8.1 10.1 11.4 13.3 10.4 12.4 78 72 90 102 119 93 111 Average Income ($000) $73.8 National Shooting Sports Foundation • 2008 Industry Reference Guide Participants (000) Segment Participants Per (%) 100 People Index TOTAL (000) 30,186 100.0% 11.2 100 REGION Northeast North Central South West 4,588 6,973 12,078 6,546 15.2% 23.1% 40.0% 21.7% 9.1 11.6 12.2 10.7 82 104 110 96 MARKET SIZE Non-Metro 100,000 - 499,999 500,000 - 1,999,999 2,000,000 plus 5,273 6,621 6,708 11,585 17.5% 21.9% 22.2% 38.4% 16.0 17.2 11.7 8.2 144 154 105 73 7,184 1,296 5,758 4,258 3,044 21,540 33.4% 6.0% 26.7% 19.8% 14.1% 100.0% 7.7 12.0 15.3 8.8 10.8 69 108 137 79 97 EDUCATION (18+ Yrs Old) H.S. / Less Full Time Student 1 - 3 Years College College Grad Advanced Student 96 Average Age of Shooting Sports Participants 8-Year Average / 2007 vs. 8-Yr Average Age Average Discipline 2000 2001 2002 2003 2004 2005 2006 2007 Hunting w/ Firearm (Net) Hunting (Bow) Sporting Clays Trap / Skeet Target Shooting (Rifle) Target Shooting (Net) 35.8 33.5 33.9 36.4 33.4 34.6 34.0 31.7 29.9 31.7 30.5 32.0 35.6 32.8 31.8 34.3 31.6 32.6 35.6 34.5 34.2 37.5 32.7 33.7 34.6 32.9 32.2 35.7 32.6 34.3 35.7 35.9 34.3 32.9 31.2 32.2 34.4 35.3 36.0 36.1 34.7 35.3 39.4 35.3 34.2 40.2 35.1 37.0 Hunting w/ Firearm (Net) 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 2000 4.9% 11.9% 13.7% 16.6% 22.9% 16.5% 8.2% 5.3% 2001 6.1% 12.8% 14.8% 20.1% 20.9% 14.7% 6.8% 3.8% 2002 3.1% 14.0% 12.7% 22.6% 18.3% 15.7% 7.9% 5.8% 2003 4.3% 17.0% 14.3% 15.4% 17.1% 14.7% 9.9% 7.3% 2004 5.1% 15.3% 18.2% 15.4% 18.0% 12.8% 9.3% 5.7% 2005 4.8% 14.2% 13.3% 17.7% 18.5% 16.9% 9.9% 4.7% 2006 2.5% 14.9% 17.9% 18.3% 17.1% 16.2% 9.4% 3.7% 2007 4.1% 11.5% 9.1% 15.0% 17.7% 23.7% 11.1% 7.9% 8-Year Average / 2007 vs. 8-Yr Average Age Average 4.4% -6.0% 14.0% -17.6% 14.3% -36.1% 17.6% -15.0% 18.8% -5.9% 16.4% 44.5% 9.1% 22.5% 5.5% 43.0% Hunting (Bow) 2000 5.7% 13.8% 12.8% 20.1% 24.4% 13.7% 4.4% 5.0% 2001 6.9% 9.8% 15.7% 30.8% 17.5% 13.8% 4.0% 1.6% 2002 3.7% 12.4% 13.2% 30.7% 19.3% 12.5% 6.6% 1.6% 2003 5.5% 15.6% 15.3% 15.2% 18.3% 18.1% 8.3% 3.8% 2004 8.4% 11.0% 21.0% 15.8% 20.0% 13.9% 7.0% 2.9% 2005 3.2% 10.6% 8.6% 26.9% 21.6% 19.3% 7.2% 2.6% 2006 1.5% 19.5% 9.0% 19.5% 20.0% 15.9% 12.6% 1.9% 2007 7.2% 7.2% 10.2% 27.0% 28.6% 6.9% 6.3% 6.7% 8-Year Average / 2007 vs. 8-Yr Average Age Average 5.3% 36.8% 12.5% -42.3% 13.2% -22.9% 23.3% 16.1% 21.2% 34.8% 14.3% -51.6% 7.1% -10.6% 3.3% 105.4% 2007 4.1% 19.3% 14.7% 15.9% 16.2% 10.4% 18.8% 0.6% 8-Year Average / 2007 vs. 8-Yr Average Age Average 4.6% -11.1% 18.1% 6.5% 15.3% -4.2% 17.8% -10.7% 15.8% 2.5% 15.4% -32.5% 10.1% 85.5% 2.8% -78.5% 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus Sporting Clays 2000 2001 6 to 11 3.5% 5.6% 12 to 17 27.0% 17.6% 18 to 24 10.4% 18.5% 25 to 34 12.2% 23.0% 35 to 44 13.9% 20.1% 45 to 54 16.4% 12.0% 55 to 64 11.3% 1.9% 65 plus 5.3% 1.4% National Shooting Sports Foundation • 2008 Industry Reference Guide 2002 2.6% 20.2% 18.3% 19.6% 18.6% 10.3% 6.9% 3.4% 2003 4.7% 14.0% 16.0% 19.3% 18.3% 15.3% 6.4% 6.1% 2004 4.0% 19.9% 16.2% 19.9% 17.5% 10.2% 10.2% 2.1% 2005 4.8% 15.5% 17.2% 16.0% 14.5% 20.3% 9.5% 2.2% 2006 7.6% 11.5% 11.4% 16.6% 7.4% 28.4% 16.1% 1.2% 35.6 34.0 33.3 35.6 32.7 34.0 10.6% 3.9% 2.7% 12.9% 7.3% 8.9% 97 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 2000 1.2% 16.8% 11.6% 17.9% 23.0% 10.7% 13.9% 4.8% 2001 5.1% 11.7% 24.2% 19.0% 20.2% 14.2% 2.7% 2.9% 2002 1.9% 14.0% 19.0% 18.0% 21.0% 16.9% 4.1% 5.1% 2003 3.4% 10.6% 12.8% 18.2% 19.0% 21.1% 8.2% 6.7% 2004 2.2% 15.1% 13.6% 19.8% 19.8% 15.2% 10.0% 4.4% 2005 2.6% 19.4% 20.7% 14.4% 14.5% 16.0% 9.6% 2.8% 2006 5.1% 16.5% 9.2% 15.3% 17.0% 18.6% 15.1% 3.1% 2007 1.3% 13.3% 7.5% 14.9% 24.3% 12.9% 23.1% 2.7% 8-Year Average / 2007 vs. 8-Yr Average Age Average 2.9% -54.4% 14.7% -9.4% 14.8% -49.4% 17.2% -13.3% 19.9% 22.4% 15.7% -17.8% 10.8% 113.1% 4.1% -33.5% Target Shooting (Rifle) 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 2000 8.3% 15.8% 13.1% 17.8% 19.2% 12.7% 7.7% 5.3% 2001 10.3% 16.1% 18.9% 16.1% 17.3% 13.1% 4.9% 3.3% 2002 9.2% 15.2% 14.0% 23.4% 15.6% 13.4% 5.1% 4.1% 2003 8.6% 18.7% 13.7% 15.3% 16.4% 14.5% 9.3% 3.6% 2004 8.5% 17.2% 14.8% 16.8% 17.8% 12.6% 7.3% 4.9% 2005 13.8% 17.4% 12.2% 15.9% 15.7% 14.8% 7.8% 2.4% 2006 7.1% 15.0% 14.4% 16.6% 15.1% 17.2% 8.1% 6.5% 2007 7.9% 13.2% 12.7% 17.2% 14.3% 20.3% 11.2% 3.2% 8-Year Average / 2007 vs. 8-Yr Average Age Average 9.2% -14.2% 16.1% -17.9% 14.2% -10.7% 17.4% -1.1% 16.4% -12.9% 14.8% 36.9% 7.7% 45.9% 4.2% -23.1% 2007 6.2% 11.4% 12.0% 17.8% 16.1% 18.3% 13.5% 4.7% 8-Year Average / 2007 vs. 8-Yr Average Age Average 8.2% -24.7% 14.0% -18.7% 13.5% -11.3% 18.4% -3.3% 17.4% -7.7% 14.9% 22.6% 8.7% 55.8% 4.8% -1.6% Trap / Skeet Target Shooting (Net) 6 to 11 12 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus 2000 7.7% 14.7% 11.8% 19.0% 18.7% 12.8% 9.5% 5.9% 2001 9.7% 13.9% 17.3% 16.6% 19.2% 14.0% 5.2% 4.1% National Shooting Sports Foundation • 2008 Industry Reference Guide 2002 8.5% 13.5% 13.6% 23.1% 16.5% 14.3% 5.7% 4.7% 2003 7.7% 15.1% 13.2% 18.2% 18.1% 15.0% 8.9% 3.9% 2004 7.3% 14.4% 14.3% 18.1% 18.0% 13.9% 8.2% 5.8% 2005 12.0% 15.0% 12.6% 17.4% 17.0% 15.1% 8.1% 2.8% 2006 6.8% 14.2% 13.4% 17.1% 15.9% 16.0% 10.2% 6.3% 98 Section D: Sales Analysis by Product Segment 2008 INDUSTRY REFERENCE GUIDE National Shooting Sports Foundation • 2008 Industry Reference Guide 99 Firearms: 2006 Consumer Purchases Source: NSGA – The Sporting Goods Market, 2007 HANDGUNS %of %of UNITS DOLLARS Place of Purchase Sporting Goods Store Speciality Sports Shop Pro Shops Discount Stores Warehouse Stores Department Stores Mail Order On-line / Internet Gun Shows Other Outlets 31.1 38.2 8.7 32.4 35.7 10.8 AVERAGE PRICE % of UNITS 9.4% 31.1% 11.9% $469.91 $504.33 0.7% 8.7% 0.7 0.6 11.9 9.4 100.0 10.0 10.5 100.0 38.2% Sport $485.67 Spec Pro Mail Gun Other UNITS (in millions) YEAR 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 UNITS Dollars (in millions) (in millions) 2.1 $667.8 1.7 $618.4 1.5 $454.5 1.5 $531.6 1.4 $495.8 1.0 $358.7 1.3 $461.3 1.2 $474.5 1.3 $581.0 1.4 $630.7 1.5 $729.5 2.5 2.1 2 1.7 1.5 1.5 1.4 1.5 1.3 1.2 1.3 1.4 1.5 1 1 0.5 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 SHOTGUNS Place of Purchase Sporting Goods Store Speciality Sports Shop Pro Shops Discount Stores Warehouse Stores Department Stores Mail Order On-line / Internet Gun Shows Other Outlets %of DOLLARS AVERAGE PRICE % of UNITS %of UNITS 43.9 22.3 4.1 20.6 44.1 29.8 3.2 13.0 $442.86 $575.19 21% 4% 5% 44% 4% 22% 4.1 5.0 100.0 0.9 9.0 100.0 Sport $469.13 Spec Pro Dis Gun Other UNITS (in millions) YEAR 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 UNITS Dollars (in millions) (in millions) 1.4 $429.1 1.5 $488.9 1.5 $413.9 1.5 $475.8 1.2 $367.7 1.2 $381.9 1.3 $435.6 1.4 $524.1 1.4 $603.9 1.4 $667.9 1.4 $650.8 1.6 1.5 1.5 1.5 1.4 1.4 1.4 1.4 1.4 1.4 1.3 1.2 1.2 1.2 1 0.8 0.6 0.4 0.2 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 National Shooting Sports Foundation • 2008 Industry Reference Guide 100 Firearms: 2006 Consumer Purchases Source: NSGA – The Sporting Goods Market, 2007 RIFLES Place of Purchase Sporting Goods Store Speciality Sports Shop Pro Shops Discount Stores Warehouse Stores Department Stores Mail Order On-line / Internet Gun Shows Other Outlets 44.6 20.0 5.3 21.8 46.7 27.3 3.5 10.7 % of UNITS $429.98 $541.83 3.1% 4.3% 0.9% $346.13 21.8% 44.6% 0.9 0.4 3.1 4.3 100.0 6.6 4.8 100.0 UNITS (in millions) 1.7 1.8 1.7 1.4 1.2 1.4 1.6 1.7 2.0 1.9 1.8 Dollars (in millions) $545.3 $562.3 $456.9 $447.9 $395.4 $444.3 $505.9 $620.6 $826.5 $849.2 $802.5 5.3% 20.0% $439.19 Sport YEAR 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Spec Pro Dis Dept. Gun Other UNITS (in millions) 2 2 1.7 1.8 1.8 1.7 1.6 1.6 1.7 1.8 1.4 1.4 1.4 1.9 1.2 1.2 1 0.8 0.6 0.4 0.2 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2006 Consumer Purchases Product Segment Ammunition Rifles Handguns Shotguns Airguns (Air/CO2, pistols/rifles)* Paintball Guns / Packages Reloading Equipment Units (000) n/a 1,827 1,502 1,387 3,137 1,364 n/a Average Price n/a $439.19 $485.67 $469.13 $68.68 $161.99 n/a Dollars ($000) $977,100 $802,468 $729,545 $650,753 $224,073 $220,949 $52,000 $3,656,888 * 2005 data Percentage of Purchases (by Gender) Shotguns Handguns Rifles Paintball Markers / Packages National Shooting Sports Foundation • 2008 Industry Reference Guide 89% 89% 84% 88% 11% 11% 16% 12% 101 HANDGUNS: Price Distribution 38.2 40 35 30.9 30 27.2 25 % 20 24.3 24.3 21.1 17.9 16.4 15 10 5 0 Under $300 $300-$499 2006 $500-$599 $600 and over 2007 Source: National Sporting Goods Association: Brand Share Reports (2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 102 SHOTGUNS: Price Distribution 34.3 35 30 26.7 25 25 20.1 % 20 15 15 21.3 19.3 16.1 11.310.9 10 5 0 Under $200 $200-$299 $300-$499 2006 $500-$999 $1,000 over 2007 Source: National Sporting Goods Association: Brand Share Reports (2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 103 RIFLES: Price Distribution 42.6 45 40 35 29.9 27.3 30 % 25 23.3 21.5 21.1 19.5 20 14.8 15 10 5 0 Under $200 $200-$399 2006 $400-$599 $600 over 2007 Source: National Sporting Goods Association: Brand Share Reports (2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 104 AIR/CO2 Pistols/Rifles: Price Distribution 35 29.9 28.3 30 22.8 25 % 20 19 15 10 5 0 Under $25 $25 to $49 $50 to $99 $100 over 2007 Source: National Sporting Goods Association: Brand Share Reports (2008) National Shooting Sports Foundation • 2008 Industry Reference Guide 105 Consumer Purchases of USED Shooting Sports Equipment Source: NSGA – Purchases of Used Sporting Goods Equipment (2006) HANDGUNS Place of Purchase Sporting Goods Store Specialty Sports Shops Pro Shops Discount Stores On-line / Internet Private Individual Gun Shows Other Outlets Total SHOTGUNS Place of Purchase Sporting Goods Store Specialty Sports Shops Pro Shops Discount Stores On-line / Internet Private Individual Gun Shows Other Outlets Total ARCHERY BOWS Place of Purchase Sporting Goods Store Specialty Sports Shops Pro Shops Discount Stores On-line / Internet Private Individual Other Outlets Total RIFLES % of % of Units Dollars 10.0% 6.9% 13.3% 19.7% 7.0% 2.3% 52.6% 5.7% 11.4% Average Price 53.2% 8.3% 9.6% $263.94 100.0% 100.0% $238.87 % of Units 4.1% 7.6% % of Dollars 2.8% 14.6% 66.7% 9.8% 11.8% 63.3% 8.8% 10.5% $184.39 100.0% 100.0% $193.84 Average Price % of Units % of Dollars 8.6% 15.2% 5.3% 86.1% 5.9% 78.9% $52.67 100.0% 100.0% $53.25 Average Price National Shooting Sports Foundation • 2008 Industry Reference Guide Place of Purchase Sporting Goods Store Specialty Sports Shops Pro Shops Discount Stores On-line / Internet Private Individual Gun Shows Other Outlets % of % of Average Price Units Dollars 9.3% 5.8% 14.9% 17.5% 1.7% 0.2% 48.3% 7.1% 18.7% 46.8% 8.0% 21.7% $234.86 Total 100.0% 100.0% $239.55 PAINTBALL MARKERS % of % of Average Price Units Dollars Place of Purchase Sporting Goods Store Specialty Sports Shops Pro Shops Discount Stores On-line / Internet 16.1% 7.7% Private Individual 74.2% 89.1% $77.13 Other Outlets 9.7% 3.2% Total 100.0% 100.0% $64.22 USED SPORTING GOODS - TOTALS Units Dollars Average Price (000) ($000) Item Handguns Rifles Shotguns Paintball Markers Archery Bows Air/CO2 pistols/rifles 768 804 721 205 364 n/a 2,862 183,454 $238.87 192,599 $239.55 139,759 $193.84 13,165 $64.22 19,382 $53.25 7,624 n/a 555,983 106 Economic Contributions from All Hunting Activities (2006) State Alaska Alabama Arkansas Arizona California Colorado Connecticut Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming United States www.fishwildlife.org Retail Sales $132,314,335 $846,607,925 $877,430,173 $325,858,039 $926,577,638 $464,044,078 $70,104,010 $63,837,799 $402,478,561 $679,541,843 $29,533,971 $299,398,609 $284,030,006 $388,881,335 $265,048,066 $270,981,258 $439,471,631 $594,435,590 $71,125,154 $257,316,836 $280,831,620 $1,334,000,075 $637,270,173 $1,227,087,240 $562,674,243 $405,817,077 $511,546,347 $132,694,072 $259,231,163 $82,889,961 $193,411,974 $183,607,572 $145,208,313 $788,091,714 $859,321,607 $492,065,447 $505,874,654 $1,734,082,321 $10,232,988 $288,011,510 $196,063,154 $588,423,673 $2,334,329,825 $293,808,223 $528,578,198 $190,714,942 $394,021,171 $1,394,050,097 $302,413,973 146,801,378 $24,692,171,564 Total Multipler Effect $188,610,428 $1,388,634,035 $1,376,253,610 $554,551,807 $1,645,120,235 $817,261,886 $114,601,486 $87,026,594 $702,684,027 $1,128,226,211 $39,676,045 $469,829,900 $441,053,831 $693,475,942 $436,644,153 $464,436,938 $694,427,486 $975,249,784 $121,140,373 $424,917,873 $367,315,113 $2,296,402,842 $1,099,730,694 $2,085,985,187 $863,586,448 $608,276,252 $856,474,235 $211,087,266 $417,304,662 $132,378,626 $325,384,572 $300,648,082 $223,547,853 $1,340,205,905 $1,488,555,466 $843,349,642 $827,488,316 $3,029,151,411 $12,765,911 $440,130,049 $303,570,715 $1,076,653,687 $4,117,303,334 $523,147,903 $880,166,592 $269,390,116 $628,263,974 $2,197,983,821 $453,467,141 225,131,920 $66,013,310,496 Salaries, Wages and Business Owners Income (Eco. Output) $59,643,699 $426,934,839 $391,642,245 $173,497,561 $533,749,531 $297,081,040 $39,177,572 $29,855,196 $251,851,225 $367,110,061 $13,539,833 $150,787,736 $159,210,324 $236,920,109 $138,573,361 $142,771,519 $205,826,351 $306,067,276 $45,196,577 $153,019,503 $113,845,092 $690,135,969 $353,609,923 $628,068,032 $238,776,899 $161,217,991 $251,130,695 $61,290,560 $139,695,653 $47,988,010 $109,864,454 $97,056,936 $65,886,230 $448,518,078 $437,681,782 $251,611,907 $259,238,784 $932,666,740 $4,333,917 $151,444,817 $99,907,412 $308,755,396 $1,339,454,869 $163,059,713 $287,465,157 $81,347,118 $195,712,308 $604,107,185 $133,145,185 77,061,651 $20,939,838,614 Jobs 2,020 17,487 17,823 4,788 13,774 9,258 1,144 880 10,313 14,714 517 6,231 5,713 8,421 5,132 5,864 8,400 13,084 1,284 4,450 4,509 19,560 11,911 24,505 12,094 7,005 8,851 2,996 5,163 1,546 2,746 3,740 1,854 11,438 13,762 9,871 8,913 28,041 187 7,238 4,514 10,126 46,917 6,487 9,376 2,414 5,595 25,298 6,337 3,071 592,944 State and Local Tax Revenues $13,593,169 $82,708,487 $99,246,297 $30,995,547 $123,535,170 $51,568,940 $8,049,224 $5,775,237 $43,599,095 $82,118,364 $2,548,882 $32,376,135 $33,442,787 $49,093,240 $30,248,922 $29,695,037 $52,596,675 $62,248,488 $8,148,282 $32,890,971 $30,418,808 $153,506,053 $75,882,194 $147,006,353 $65,771,581 $31,547,133 $48,743,257 $11,581,923 $31,515,062 $8,600,731 $19,568,592 $20,259,416 $11,717,320 $112,542,656 $90,731,302 $49,499,185 $54,601,132 $214,118,683 $937,197 $32,239,827 $19,981,361 $49,034,965 $262,226,970 $31,107,631 $53,304,750 $14,225,738 $35,202,901 $197,141,707 $29,666,372 13,361,942 $4,178,957,748 Federal Tax Revenues $12,635,474 $95,576,324 $99,550,595 $37,692,546 $124,988,347 $68,404,422 $10,980,062 $6,556,529 $58,193,793 $86,762,722 $2,792,950 $33,847,420 $32,319,322 $57,675,177 $32,601,862 $32,210,464 $48,438,294 $62,343,675 $11,336,689 $35,324,190 $26,408,402 $161,443,647 $86,158,974 $149,834,435 $52,887,207 $37,975,030 $58,037,991 $13,411,694 $29,706,444 $12,114,358 $28,099,285 $19,692,331 $15,183,041 $111,636,896 $94,813,442 $53,637,675 $61,151,103 $228,704,030 $1,070,504 $32,934,599 $21,773,429 $66,784,875 $310,097,641 $34,094,522 $67,988,705 $18,111,667 $46,410,817 $153,773,668 $31,616,573 17,403,175 $4,951,442,274 Source: Hunting in America: An Economic Engine and Conservation Powerhouse Association of Fish & Wildlife Agencies / Southwick Associates National Shooting Sports Foundation • 2008 Industry Reference Guide 107 EXPENDITURES: ALL HUNTING UNITED STATES All Hunters Total Hunters Total Days Hunted Average Days Hunted # of Observations SPENDING Food Lodging Airfare Public trans Private trans Guide Public land Private land Equip rent Boat fuel Boat launch Mooring Heat Rifle Shotgun Muzzle loader Pistol Bow Scope Decoy Ammo Handloading Dogs Other equip Camping gear Binoculars Gear Taxidermy Books Dues Other fish/hunt equip Bass boat Boat Canoe Outboard Van, truck, camper Cabin Off road Other special equip License & Fees Land Lease Total 12,477,288 221,351,933 17.7 5,008 Total Spending $2,177,229,447 $614,015,621 $159,592,842 $54,794,000 $2,482,537,455 $416,529,306 $47,268,114 $396,810,317 $80,729,349 $56,941,232 $7,815,356 $37,497,943 $146,853,019 $1,181,536,663 $842,386,767 $197,982,271 $419,122,592 $728,696,622 $425,050,272 $197,073,949 $724,508,090 $149,711,258 $531,806,158 $334,241,329 $153,106,857 $216,254,112 $489,828,838 $497,990,895 $93,077,259 $305,270,552 $43,558,870 $22,941,806 $6,752,124 $9,250,335 $2,239,049,175 $520,068,032 $1,382,067,231 $77,320,161 $673,114,414 $4,125,185,700 $850,473,141 $24,116,039,476 All Avid Hunters 1,401,458 94,914,408 67.7 529 All Hunters Total Average Spending $174.50 $628,633,481 $49.21 $178,343,489 $12.79 $37,900,758 $4.39 $18,408,670 $198.96 $822,501,341 $33.38 $106,017,751 $3.79 $22,263,379 $31.80 $187,313,539 $6.47 $25,518,821 $4.56 $25,250,122 $0.63 $2,365,945 $3.01 $11,804,302 $11.77 $44,400,072 $94.69 $245,685,110 $67.51 $228,123,365 $15.87 $59,750,300 $33.59 $51,727,178 $58.40 $211,810,348 $34.07 $89,995,078 $15.79 $68,630,512 $58.07 $164,906,962 $12.00 $34,026,211 $42.62 $210,238,540 $26.79 $93,162,188 $12.27 $34,325,823 $17.33 $33,886,962 $39.26 $128,357,154 $39.91 $163,174,332 $7.46 $23,341,068 $24.47 $70,982,251 $3.49 $13,611,660 $1.84 $9,564,903 $0.54 $2,254,457 $0.74 $3,865,854 $179.45 $349,402,277 $41.68 $514,100,308 $110.77 $387,248,364 $6.20 $3,990,499 $53.95 $140,128,528 $330.62 $1,048,386,597 $68.16 $272,925,492 $1,932.79 $6,768,323,994 All Hunters Average $448.56 $127.26 $27.04 $13.14 $586.89 $75.65 $15.89 $133.66 $18.21 $18.02 $1.69 $8.42 $31.68 $175.31 $162.78 $42.63 $36.91 $151.14 $64.22 $48.97 $117.67 $24.28 $150.01 $66.48 $24.49 $24.18 $91.59 $116.43 $16.65 $50.65 $9.71 $6.82 $1.61 $2.76 $249.31 $366.83 $276.32 $2.85 $99.99 $748.07 $194.74 $4,829.49 SOURCE: 2008 TODAY'S HUNTER. Contact the NSSF Research Department for a full copy of expenditure data by region and by species hunted. "Other equipment” includes items like cases, knives, storage items, etc. Any primary equipment not listed elsewhere on the page. “Gear” includes “special hunting apparel” National Shooting Sports Foundation • 2008 Industry Reference Guide 108 AVERAGE ANNUAL EXPENDITURES PER HUNTER (BY GAME/REGION) BIG GAME HUNTING $2,500 Average Annual Expenditure Per Hunter, by Region All Big Game Hunting $2,000 $1,872 Average Annual Expenditure Per Spender, by Region - All Big Game Hunting $2,061 $2,000 $1,847 $1,821 $1,580 $1,500 $1,489 $1,499 $1,359 $1,241 $1,537 $1,500 $1,366 $1,213 $1,324 $1,304 $1,161 $980 $1,000 $1,000 $500 $500 0 US West South Central Great Lakes Southeast Northeast Northern Plains Alaska 0 US West South Central Great Lakes Southeast Northeast Northern Plains Alaska SMALL GAME HUNTING Average Annual Expenditure Per Spender, by Region - All Small Game Hunting Average Annual Expenditure Per Hunter, by Region All Small Game Hunting $2,000 $2,000 $1,775 $1,571 $1,500 $1,500 $1,000 $822 $645 $700 $555 $1,000 $813 $683 $621 $554 $504 South Central Great Lakes $619 $710 $512 $500 $500 ** 0 US West South Central Great Lakes Southeast Northeast Northern Plains Alaska ** 0 US West Southeast Northeast Northern Plains Alaska MIGRATORY BIRD HUNTING Average Annual Expenditure Per Hunter, by Region All Migratory Bird Hunting $1,500 $1,306 $1,286 $1,200 $1,160 $1,035 $981 $885 $900 Average Annual Expenditure Per Spender, by Region - All Migratory Bird Hunting $1,200 $1,061 $1,000 $900 $948 $800 $897 $700 $742 $741 $607 $600 $600 $400 300 $200 ** ** 0 US West South Central Great Lakes Southeast Northeast Northern Plains Alaska TODAY’S HUNTER 0 US West South Central Great Lakes Southeast Northeast Northern Plains Alaska Source: Today’s Hunter – A Statistical Profile of America’s Hunter Hunting equipment above is comprised of rifles, shotguns, muzzleloaders, pistols, archery equipment, scopes, decoys, dogs and other equipment. **Sample size too small for reliable results. TODAY’S HUNTER 2008 EDITION – the most comprehensive overview of hunting in America. Order your full copy for itemized expenditures and the complete data set of hunting expenditures by region and species. Also included are full demographic profiles of hunters (typical and avid) by region and species hunted. Only $45 for NSSF members, $195 for non-members. National Shooting Sports Foundation • 2008 Industry Reference Guide 109 A service of: Southwick Associates, Inc. Officially launched in 2006, www.HunterSurvey.com helps manufacturers, retailers and conservation organizations: • • • Understand market trends and health; Identify the best markets for new and existing products; and Pinpoint trends affecting sales and creating new opportunities. Using a panel of thousands of hunters and target shooters, this survey collects information about all types of hunting and shooting activities. The results are scientifically analyzed and weighted to reflect all U.S. hunters and shooters. Annual and monthly industry information are available, including: 9 Activity: o How often do hunters get outdoors; o Which species are targeted by hunters o Which species are growing in popularity and which ones are shrinking? o Preferred activities & equipment (trap or clays? rimfire or centerfire? etc.) o Differences in activity levels and preferences based on demographics (age, income, education levels, etc.) 9 Expenditures: o Preferred brands, plus customized analyses to identify preferences based on sportsmen’s location, preferences, purchases, and more o Types of retail outlets preferred (mass merchandisers, independents, online, etc.), o Which brands and equipment items are popular by: type of retail outlet type of game pursued, and much more! Annual subscriptions to the monthly results are available. Reports are also available for specific product categories such as: o Firearms (rifles, shotguns, muzzleloaders, handguns) o Scopes and Accessories o Ammunition (rifle, shotgun, handgun) o Blackpowder (propellant, balls, bullets, shot, solvent, cleaning supplies, measure, plug wrenches, primers, flints) National Shooting Sports Foundation • 2008 Industry Reference Guide 110 o Bowhunting or Archery Equipment ( bows, arrows, fletching, broadheads, releases, tabs, peepsites, silencers, stabilizers, arm guards, quivers, rests, targets, strings, bow cases) o Decoys and Game Calls o Hand Loading Equipment (presses, dies, tools, components, brass shell cases, bullets, primers, powder, shotshell wads) o Optics (binoculars, spotting scopes, range finders, sighting devices) o Hunting Apparel (blaze orange, camouflage, shooting vests, boots, headgear, thermal underwear, gloves, coveralls, chest waders, hunting socks, chaps) o Other Hunting Equipment (tree stands, belts, knives, gun cleaning, gun cases, sleeves, gun safe, scents, bipods, electronics, lighting) o Shooting Accessories (benches and rests, targets, clays, traps, rifle slings, cleaning supplies, lens cleaning kits, recoil pads, safety equipment) o All categories combined Contact Southwick Associates for pricing and questions: Southwick Associates, Inc P.O. Box 6435 Fernandina Beach, Florida 32035 904 277 9765 (phone) 904 261 1145 (fax) [email protected] National Shooting Sports Foundation • 2008 Industry Reference Guide 111 HunterSurvey.com Highlights from December 2007 The December 2007 survey was based on usable responses from nearly 2,000 hunters and target shooters across the U.S. Below are brief summaries of the highlights within the survey. Extensive details are provided in the pages that follow. Please note that while a static picture of the results for a given month provides decent insights, comparing results from one month to another provides a better picture of industry trends and changes. Purchases, top brands and where people shop vary from month to month. Do not use these results as an indicator of annual activity: (Excerpts from December 2007 results) Hunting and Shooting Activities: • Of December hunters: o 79% sought deer when hunting o 20% sought upland game birds • 33% respondents reported target shooting. o 58% of those reported target shooting with rifle o 33% of those reported target shooting with handgun o 33% reported target rifle shooting using bench rest o 42% reported target pistol shooting using bulls eye o 13% of target shooting was competitive All Purchases: • 60% of those surveyed made purchases in December. • Most respondents purchased ammunition (27%), hunting apparel (24%), and hunting accessories (22%) Firearms: • Most firearms purchased - scopes for guns (35%) and shotguns (32%) • Preferred rifle type - bolt-action (35%) • Top brand of rifle - Remington (14%) • Average spent on rifle - $418.85 • Most rifle purchases from - local shops (30%). • Preferred type of shotgun - pump-action (46%) • Top brand of shotgun - Remington (29%) • Average spent on shotgun - $434.79 • Most shotgun purchases from - local shops (35%) • Top brand of muzzleloader - CVA (68%) • Top brand of handgun - Smith & Wesson (39%) • Average spent on handgun - $401.08 CONFIDENTIAL: Do not make any copies of this report or share any of the contents with anyone outside of your organization without written permission from Southwick Associates, Inc. National Shooting Sports Foundation • 2008 Industry Reference Guide 112 Scopes: • • • • • Preferred type of scope - rifle (87%) Top brand of scope - Simmons (25%) Most scope purchases from – local shops (34%) Preferred scope accessory - rifle scopes (90%) Top brand of scope accessory - Weaver (27%) Ammunition: • Top brand of rifle ammunition - Winchester (27%) • Most rifle ammunition purchases from – outdoor specialty stores (31%) • Preferred type of shotgun ammunition - Lead shot (53%) • Top brand of shotgun ammunition – Federal (34%) • Preferred type of shotgun ammunition caliber - 12 gauge (73%) • Top brand of handgun ammunition - Winchester (32%) • Most handgun ammunition purchases from – mass merchant (35%) Blackpowder Supplies • Top brand of propellant - Pyrodex (49%) • Average spent on a propellant - $22.50 • Most propellant purchases from –mass merchants (29%) • Top brand of bullets, balls, shot - Powerbelt (55%) Game calls or decoys: • Top brand of decoy - Flambeau (42%) • Average spent on decoys - $38.23 • Most decoys purchased from - outdoor specialty store (63%) • Top brand of call – HS Strut (14%) • Average spent on calls - $29.33 Hand loading equipment • Top brand of presses and dies - RCBS (43%) • Average spent on presses and dies - $61.40 • Top brand of reloading brass - Starline (69%) • Average spent on reloading brass - $39.04 • Most reloading brass purchased from - website (50%) • Top brand of primer - CCI (56%) • Average spent on primers - $25.35 • Most primers were purchased - local shops (65%) • Top brand of reloading powder - IMR (40%) Optics (not including scopes for mounting on firearms): • Preferred optics - binoculars (56%) • Top brand of binocular - Bushnell (48%) • Average spent on binoculars - $150.79 CONFIDENTIAL: 2 Do not make any copies of this report or share any of the contents with anyone outside of your organization without written permission from Southwick Associates, Inc. National Shooting Sports Foundation • 2008 Industry Reference Guide 113 Hunting apparel: • Preferred hunting apparel – camouflage shirts (26%) and boots (24%) • Preferred blaze orange - hats (46%) • Top brand of camouflage pants - Mossy Oak (43%) • Average spent on a camouflage pants - $51.34 • Most camouflage pants purchased from - outdoor specialty stores (52%) • Top brand of camouflage shirts - Mossy Oak (55%) • Average spent on a camouflage shirts - $26.59 • Most camouflage jackets purchased from - outdoor specialty stores (56%) • Top brand of shooting vest - Cabelas (25%) • Average spent on a shooting vest - $63.72 • Most hunting socks were purchased from – outdoor specialty stores (56%) Hunting equipment (cases, knife, scents): • Top brand of tree stand – API Grand Slam (18%) • Average spent on tree stands - $108.37 • Top brand of holster – Uncle Mike (8%) • Average spent on holsters- $30.42 • Top brand of knives - Buck (15%) • Average spent on knives - $36.78 • Most knives purchased from – outdoor specialty stores (40%) • Top brand of gun cleaning supplies - Hoppes (33%) • The top brand of gun case - Plano (19%) • Average spent on gun cases - $27.82 • Top brand of scents- Scent-A-Way (18%) • Average spent on scents - $11.10 Shooting accessories (benches, cleaning, ear/eye protection, targets, clays): • Top brand of shooting targets - Shoot-N-C (28%) • Most targets purchased from - mass merchants (36%) • Top brand of shooting clays – White Flyer (44%) • Most shooting clays purchased from – mass merchants (29%) • Average spent on cleaning supplies - $12.90 • The most purchased safety equipment was ear protection (60%) • Top brand of safety equipment - Remington (40%) CONFIDENTIAL: 3 Do not make any copies of this report or share any of the contents with anyone outside of your organization without written permission from Southwick Associates, Inc. National Shooting Sports Foundation • 2008 Industry Reference Guide 114 Section E: Social Research Trends 2008 INDUSTRY REFERENCE GUIDE National Shooting Sports Foundation • 2008 Industry Reference Guide 115 Guns Page 1 of 11 My Account Sign Out Guns Gallup's Pulse of Democracy Gun Laws Guidance for There is little evidence that gun control is, at the moment, a high priority for Lawmakers Americans. It does not appear in Americans' specifications of the most important problem facing the country, nor as a priority for Congress and the president to deal with at this time. Just about 4 in 10 Americans are dissatisfied with gun laws in the country, while half are satisfied. The pressure to make gun laws stricter appears to be mitigated. Just slightly more than half of Americans support making laws covering firearms sales more strict, at its lowest point since 2002. More than two in three Americans oppose the government completely outlawing the right to possess a handgun. Nearly 6 in 10 of Americans now say the government should enforce current gun laws more strictly rather than passing new laws. This percentage is up this year, similar to levels previously measured in 2002. The public has grown slightly more likely to say that having a gun in the home makes it a safer, rather than a less safe, place to be. The opposite was true previously from 2000 to 2004. Nonetheless, Americans strongly agree that the government should require background checks for people purchasing guns. Fifty percent of Americans support and 46% oppose making it illegal to manufacture, sell, or possess semi-automatic guns known as assault rifles. Despite highly publicized shootings in courtrooms, half of Americans say courtrooms would be more dangerous if judges were armed with guns, and an even higher percentage say schools would be more dangerous if school officials were armed. Americans do, however, say that air travel would be safer if pilots were armed. Fine Print Attitudes toward gun control are complex, and support for new laws depends on the precise way in which the legislation would control guns. Compared with other policy issues, there has been relatively little measurement of public opinion in this area in recent years. Context Gun control issues typically arise in the context of real-world events, most recently involving incidents of school shootings or following the 9/11 terrorist attacks. While Americans' concerns about crime more generally have been lower than at times in National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 116 6/4/2008 Guns Page 2 of 11 the past decade or so, over the past two years, Gallup has found more Americans expressing concern about crime. If this trend continues, this may create an environment in which views on gun control change. About 4 in 10 Americans report having a gun in their home. Nearly 7 in 10 Americans report firing a gun at some point in their lifetimes. Gun owners are more against new gun control legislation than those who do not own guns. Urgency: The issue of guns and gun control does not appear to be highly salient in the minds Overall of Americans at this time. There has been little recent polling that has asked Importance as Americans to rate the importance of gun control against other issues facing the Political Issue country. Few, if any, Americans spontaneously mention guns or gun control as the most important problem facing the country, or as the top priority for the president and Congress to deal with right now. Mentions of guns or gun control as the nation's top problem was highest after the Columbine school shooting in 1999, but even then, only 10% mentioned it. The increasing concern about crime may have an effect on the issue's salience. Impact on At the present time, the issues of guns and gun control seem to have little effect on Politics political attitudes in the country. It is currently not a salient issue in the minds of Americans, and there has been little recent discussion about guns or gun control in the media. The issue does not appear to be one that will affect the 2008 presidential election, at least at this point in the race. So far in the campaign, leading candidates in both parties have yet to bring this up as a top issue for the next president's agenda. Key Subgroup There is a major partisan difference in views on guns and gun control. Differences Two in three Republicans say they are satisfied with the nation's laws or policies on guns. This percentage is much lower among Democrats, at 37%. The strong majority of Democrats feel that gun laws in the United States should be stricter, while only about 4 in 10 Republicans feel this way. Forty-eight percent of Republicans feel gun laws should remain as they are at the present time. Democrats are more likely than Republicans to support banning the possession of handguns, though a majority of both groups tend to oppose this. More than half of Republicans report having a gun in their homes, while only about a third of Democrats report this. Republicans are more likely than Democrats to report ever firing a gun. There are also considerable differences between men and women on this issue. Men are more satisfied with the nation's gun laws, more likely to report owning a gun, but are less likely to say that gun laws should be stricter and also to favor banning guns. The Bottom Gallup Polls in 2007 show Americans' views toward guns and gun control easing. Line Americans are generally satisfied with the current state of gun laws in the United States, and fewer Americans are saying they would like gun laws in the country to be National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 117 6/4/2008 Guns Page 3 of 11 stricter. As a result, it is fair to say that gun control laws are not an important issue to the American public at the present time; Americans are much more concerned with the war in Iraq, healthcare issues, and terrorism. Gun control, at the present time, does not appear to be an issue that is having much effect on Americans' ratings of the president or Congress, nor one that -- at least at this point -- will be a major factor in the 2008 presidential campaign season. Would you like to see gun laws in this country made more strict, less strict, or remain as they are? More Less Remain Other No National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 118 6/4/2008 Guns Page 4 of 11 strict strict same (vol.) opinion % % % % % 2008 Feb 8-10 49 11 38 * 2 2008 Jan 4-6 47 13 36 * 3 2007 Jan 15-18 49 14 35 * 2 2006 Jan 9-12 51 14 32 * 2 2005 Jan 3-5 52 12 35 * 1 2004 Jan 12-15 53 12 34 * 1 2003 Jan 13-16 51 15 33 * 1 2002 Jan 7-9 53 14 32 * 1 2001 Jan 10-14 54 14 31 * 1 Do you believe the Second Amendment to the U.S. constitution guarantees therights of Americans to own guns, or do you believe it only guarantees members of state militias such as National Guard units the right to own guns? Guarantees Americans right to own guns Only guarantees members of state militias No opinion % % % 2008 Feb 8-10 73 20 7 Gun owners ^ 91 6 3 Gun non-owners ^ 63 28 9 ^ Based on 373 gun owners; ±6 PCT PTS; Based on 630 gun non-owners; ±4 PCT PTS In general, do you feel that the laws covering the sale of firearms should be made more strict, less strict, or kept as they are now? More strict Less strict Kept as now No opinion % % % % 2007 Oct 4-7 51 8 39 2 2006 Oct 9-12 56 9 33 2 2005 Oct 13-16 57 7 35 1 2004 Oct 11-14 54 11 34 1 2004 Jan 9-11 60 6 34 * 2003 Oct 6-8 55 9 36 * 2002 Oct 14-17 51 11 36 2 2001 Oct 11-14 53 8 38 1 2000 May 5-7 62 5 31 2 2000 Apr 7-9 61 7 30 2 1999 Dec 9-12 60 10 29 1 National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 119 6/4/2008 Guns Page 5 of 11 1999 Aug 3-4 66 6 27 1 1999 Jun 25-27 62 6 31 1 1999 May 23-24 65 5 28 2 1999 Apr 26-27 66 7 25 2 1999 Feb 8-9 60 9 29 2 1995 Apr 23-24 ^ 62 12 24 2 1993 Dec 17-19 67 7 25 1 1993 Mar 12-14 70 4 24 2 1991 Mar 21-24 68 5 25 2 1990 Sep 10-11 78 2 17 3 ^ Asked of half sample. Do you think there should or should not be a law that would ban the possession of handguns, except by the police and other authorized persons? Should Should not No opinion % % % 2007 Oct 4-7 30 68 2 2006 Oct 9-12 32 66 2 2005 Oct 13-16 35 64 1 2004 Oct 11-14 36 63 1 2003 Oct 6-8 32 67 1 2002 Oct 14-17 32 65 3 2000 Aug 29-Sep 5 36 62 2 1999 Apr 26-27 38 59 3 1999 Feb 8-9 34 64 2 1993 Dec 17-19 39 60 1 1993 Mar 12-14 42 54 4 1991 Mar 21-24 43 53 4 1990 Sep 10-11 41 55 4 1988 Jul 1-7 37 59 4 1987 Oct 42 50 8 1981 Jun 41 54 5 1981 Apr 39 58 3 1980 Dec 38 51 11 1980 Jan 31 65 4 1975 41 55 4 1965 49 44 7 National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 120 6/4/2008 Guns Page 6 of 11 1959 60 36 4 In terms of gun laws in the United States, which of the following would you prefer to see happen -[ROTATE: enforce the current gun laws more strictly and NOT pass new gun laws (or) pass new gun laws in addition to enforcing the current laws more strictly]? Enforce current laws more strictly Pass new laws in addition No opinion % % % 2007 Oct 4-7 58 38 4 2006 Oct 9-12 53 43 4 2002 Feb 8-10 60 38 2 2000 Aug 29-Sep 5 53 45 2 2000 Apr 28-30 ^ 51 44 5 ^ Asked of half sample. Do you have a gun in your home? Yes No No opinion % % % 2007 Oct 4-7 42 57 1 2006 Oct 9-12 43 54 3 2005 Oct 13-16 40 59 1 2004 Oct 11-14 38 61 1 2003 Oct 6-8 43 56 1 2002 Oct 14-17 41 58 1 2001 Oct 11-14 40 59 1 2000 Aug 29-Sep 5 39 60 1 2000 Apr 7-9 42 57 1 1999 Apr 26-27 34 64 2 1999 Feb 8-9 36 62 2 1997 Aug 22-25 42 57 1 1996 Nov 21-24 44 54 2 1996 Jul 25-28 38 60 2 1993 Dec 17-21 49 50 * 1993 Oct 13-18 51 48 1 1993 Mar 12-14 48 51 1 National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 121 6/4/2008 Guns Page 7 of 11 1991 May 16-19 46 53 1 1991 Mar 21-24 48 51 1 1990 Sep 10-11 47 52 1 1989 Feb 28-Mar 2 47 51 2 1985 Apr 12-15 44 55 1 1983 May 13-16 40 58 2 1980 Jan 2 45 53 2 1975 Oct 3-6 44 54 2 1972 May 23 43 55 2 1968 50 50 -- 1965 Jan 7-12 48 52 -- 1959 Jul 23-28 49 51 -- Do you have a gun in your home? Do you have a gun anywhere else on your property such as in your garage, barn, shed or in your car or truck? [ COMBINED RESPONSES] Gun in home Gun elsewhere No gun No opinion % % % % 2007 Oct 4-7 42 2 55 1 2005 Oct 13-16 40 2 57 1 2004 Oct 11-14 38 2 59 1 2003 Oct 6-8 43 2 54 1 2002 Oct 14-17 41 3 55 1 2000 Aug 29-Sep 5 39 2 58 1 1999 Feb 8-9 36 6 56 2 1996 Nov 21-24 44 1 53 2 1996 Jul 25-28 38 2 58 2 1993 Dec 17-21 49 5 45 * 1991 May 16-19 46 4 49 1 Do you personally own a gun, or do the gun or guns in your household belong to another household member? 2007 Oct 4-7 Personally own Other household member owns No gun owned No opinion 28% 16 55 1 National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 122 6/4/2008 Guns Page 8 of 11 2005 Oct 13-16 30% 12 57 1 2000 Aug 29-Sep 5 27% 14 58 1 Have you, personally, ever fired a gun, or not? 2007 Oct 4-7 Yes, have No, have not No opinion 69% 31 * Do you personally own a handgun, rifle, shotgun or any other kind of firearm? Yes No No opinion % % % 2007 May 10-13 30 69 1 2007 May 4-6 32 65 2 2004 Nov 19-21 31 66 3 2004 Oct 29-31 ^ 32 66 2 2000 May 5-7 33 64 2 ^ Asked of a half sample. Do you think having a gun in the house makes it -- [ROTATED: a safer place to be (or) a more dangerous place to be]? Safer More dangerous Depends (vol.) No opinion 2006 Oct 9-12 47% 43 7 3 2004 Oct 11-14 42% 46 10 2 2000 Aug 29-Sep 5 35% 51 11 3 Next, please tell me whether you own a gun for each of the following reasons. How about -[RANDOM ORDER]? [BASED ON ADULTS WHO PERSONALLY OWN A GUN] A. For hunting Yes No No opinion 2005 Oct 13-16 58% 41 1 2000 Aug 29-Sep 5 59% 41 -- Yes No No opinion B. For target shooting National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 123 6/4/2008 Guns Page 9 of 11 2005 Oct 13-16 66% 34 -- 2000 Aug 29-Sep 5 67% 33 -- Yes No No opinion 2005 Oct 13-16 67% 33 -- 2000 Aug 29-Sep 5 65% 35 -- C. For protection against crime Do you think courtrooms would be safer places or more dangerous places if judges were armed with guns? 2005 Apr 4-7 Safer More dangerous Depends (vol.) No opinion 43% 50 2 5 Do you think schools would be safer places or more dangerous places if school officials were armed with guns? 2005 Apr 4-7 Safer More dangerous Depends (vol.) No opinion 22% 73 2 3 Do you think airplanes would be safer places or more dangerous places if pilots were armed with guns? 2005 Apr 4-7 Safer More dangerous Depends (vol.) No opinion 62% 33 2 3 What is your overall opinion of the National Rifle Association, also known as the NRA -- is it very favorable, mostly favorable, mostly unfavorable, or very unfavorable? Very favorable Mostly favorable Mostly unfavorable Very unfavorable No opinion % % % % % 2005 Apr 4-7 18 42 19 15 6 2000 May 23-24 19 33 21 18 9 2000 Apr 7-9 15 36 20 19 10 1999 Apr 26-27 14 37 22 18 9 1995 Jun 5-6 14 28 25 26 7 National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 124 6/4/2008 Guns Page 10 of 11 1993 Mar 12-14 22 33 18 14 13 Which of the following do you think should be allowed to carry a concealed firearm in a public place, such as a restaurant or movie theater - only government safety officials, such as police officers, only government officials or private citizens who have a clear need for a weapon, such as those who transport large amounts of cash, or any private citizen, except those who would be a potential threat to public safety, such as convicted criminals? 2004 Nov 19-21 Only safety officials Only those who have clear need Any private citizen Any one (vol.) No one (vol.) No opinion 44% 26 27 * 2 1 If you were in a public place such as a restaurant or movie theater, would you feel more safe - or less safe - if you knew concealed firearms were allowed? 2004 Nov 19-21 More safe Less safe No difference (vol.) No opinion 25% 65 8 2 Do you personally own a handgun, rifle, shotgun or any other kind of firearm? Yes No No opinion 31 66 3 2004 Nov 19-21 Are you for or against a law which would make it illegal to manufacture, sell, or possess semiautomatic guns known as assault rifles? For Against No opinion 2004 Oct 11-14 50% 46 4 2000 Oct 25-28 ^ 59% 39 2 1996 Apr 25-28 ^ 57% 42 1 ^WORDING: Now, I am going to read several propositions that would prohibit and make illegal certain activities. First, would you vote - for or against a law which would make it illegal to manufacture, sell, or possess semi-automatic guns known as assault rifles? Copyright © 2008 Gallup, Inc. All rights reserved. National Shooting Sports Foundation • 2008 Industry Reference Guide http://www.gallup.com/poll/1645/Guns.aspx?version=print 125 6/4/2008 National Shooting Sports Foundation ® INDUSTRY RESEARCH DIRECTORY 2008 Industry Research Directory The National Shooting Sports Foundation recognizes the opportunity to deliver even greater value to our members by providing reliable industry research services. This directory highlights several new and exciting research tools available through the NSSF. These tools are designed to help industry professionals stay informed and to provide our members with a one-stop information resource. These resources will be reliable, cost efficient and they will add immediate value to your membership in NSSF. It is our hope that by providing detailed research services and analysis, our members can make better management decisions resulting in greater success for their organizations. National Shooting Sports Foundation, Inc. • 11 Mile Hill Road National Shooting Sports Foundation • 2008 Industry Reference Guide • Newtown, CT 06470-2359 • T: 203.426.1320 • F: 203.426.1087 • www.nssf.org 126 2008 INDUSTRY REFERENCE GUIDE WHAT YOU WILL FIND INSIDE: Finally a report that encompasses the entire shooting sports industry into one, easy-to-reference CD-ROM! Includes industry trends on hunting license sales, excise taxes, NICS, FFL dealers, manufacturing reports, economic data, demographics of shooting sports participants, equipment expenditures by segment state-by-state participation, state-ofthe-industry survey results and much, much more. ATEDY! UPDU ALL ANN A timely and efficient source of information available to NSSF members and industry partners at a significantly reduced rate. Member price............$20.00 Non-member price ..$145.00 [ Section B: Profile of 9 Shooting Disciplines Participation by State Section C: Full Demographic Profiles Section D: Consumer Purchase Trends 2007 Retail Summary [ Available on CD-ROM and PDF Section A: Hunting License Sales Trends Excise Tax Trends Projected Retail Sales by Year NICS Background Checks FFL Trends by Type and State Firearms Production by Year U.S. Imports/Exports by Country Firearm-related Accident Trends Hunting & Conservation Statistics Economic Impact of Hunting Full-color detailed information with the latest industry statistics! TODAY’S HUNTER REPORT: 2008 EDITION WHAT YOU WILL FIND INSIDE: SECTION I: Demographics & Numbers of Hunters - By Region / Type of Game / Targeted Species - Typical Hunters vs. Avid Hunters - Detailed Demographics SECTION II: Targeted Species by Region - Big Game / Small Game / Migratory Birds - Number of Hunters / Days of Hunting Effort / Average # Days - Typical vs. Avid Hunters by Type of Game SECTION III: Itemized Expenditures by Hunters - Itemized Expenditures by Region and by Game Hunted - Average Annual Expenditure per Hunter - Expenditures by Species - Typical vs. Avid Hunter Expenditures Over 470 pages of detail! This report offers a complete set of data and statistics compiled in a comprehensive and easy-to-follow format. It is the only publication available that details expenditures by region and by game hunted. [ ] The most comprehensive profile of America’s hunters National Shooting Sports Foundation • 2008 Industry Reference Guide Member price ...........$45.00 Non-member price..$195.00 Available only on CD-ROM 127 LIFETIME RETAIL SALES VALUE FROM NEWLY RECRUITED HUNTERS AND TARGET SHOOTERS: 2008 EDITION What is a hunter or target shooter worth to the nation’s economy over the course of his or her lifetime? (2008 Edition) This report examines how much a typical hunter and target shooter is expected to spend on their sport, including travel and related items, as well as on equipment throughout their lifetime. The numbers speak volumes not only to the outdoor industry, but also to politicians and decision-makers at all levels. WHAT YOU WILL FIND INSIDE: DATA ELEMENTS - Participation rates - Annual expenditures SOURCE DATA - Estimated number of hunters by age cohort - Estimated hunter expenditures by age cohort - Estimated target shooter expenditures PRESENT VALUE Member price ...........$20.00 This report along with a Customized Market Report will help you determine your market’s retail potential. Non-member price....$45.00 Includes the present value of hunters and target shooters ] [ AMERICANS AND THE SHOOTING SPORTS A Survey of Americans’ Attitudes Toward & Participation in Recreational Shooting Sports WHAT YOU WILL FIND INSIDE: Based on a nationwide survey, “Americans and the Shooting Sports” takes the pulse of public opinion regarding recreational shooting sports. Conducted at the end of 2006, the report includes what Americans think about today’s hottest political issues related to firearms, including their stance on important legislation and the influence of media messages on forming their opinion. PERHAPS THE SINGLE MOST IMPORTANT PIECE OF SOCIAL RESEARCH ON OUR INDUSTRY TODAY Member price............$35.00 Non-member price ....$75.00 It also provides a current look at how often the general public participates in the shooting sports and what amenities may help attract them to and keep them coming back to shooting ranges. Participation in the Shooting Sports Frequency/reasons for participating Constraints and Motivations to Participate Including latent interest Shooting Range Use A ranking of amenities and features that increase range usage Opinions of and Attitudes Toward the Shooting Sports America’s view of the shooting sports Sources of information about the Shooting Sports Recollection of media messages, primary sources of information about the shooting sports Attitudes Toward Firearms Current status of the country’s stance on firearms and gun issues Voting Behavior Frequency and political affiliation of recreational shooters Demographics of Shooting Sport Participants Available on CD-ROM, PDF and print National Shooting Sports Foundation • 2008 Industry Reference Guide 128 CUSTOMIZED MARKET REPORTS Tailored-designed market reports prepared specifically for your trade area! Are you looking to build a new range or retail store? Or possibly expand the one you operate now? Often the first step in the process is to write a business plan. This blueprint will help you fully understand your trade area and chart your course. WHAT DOES C.M.R INCLUDE? ✓ Knowing Your Customer Potential ✓ Knowing Your Competition ✓ Detailed Demographic Report ✓ Thematic Maps of Your Trade Area That is where a Customized Market Report comes into play. It is the first step of the business plan writing process. Studies show that ranges and retailers who have a better understanding of their trade area are more likely to succeed. The Customized Market Report starts with a map of your location with a drive time analysis around it (in minutes or miles). Within that “trade area” we identify the number of recreational shooters by type, the number of existing businesses related to Member price............$65.00 Non-member price ..$195.00 the industry and provide a very detailed demographic profile of the area. Receive detailed maps showing potential competitors in your trade area. [ ] Need a demographic? Now you can order a demographic report (without a full C.M.R.) for your trade area. This includes a “Demographic Detail” report within a 1-5-15 mile radius of your location. Only $25.00 per location. RANGE CONSUMPTION REPORTS Like any other business, ranges need information that will help them gauge their performance against the industry. Range Consumption Reports will help them do just that. They are quarterly reports measuring key consumption variables based on surveys of ranges nationwide. THE REPORTS MEASURE VARIABLES SUCH AS: ✓ Average public price charged per round ✓ Number of rounds sold per quarter ✓ Number of targets thrown ✓ Overall performance (rounds sold increasing, decreasing) ✓ Number of indoor/outdoor shooting positions available ✓ Average price charged per hour ✓ Frequency of customers/visitors ✓ Number and types of programs available at the range ✓ Maximum shooting distances “Consumption” refers to end-user services. Every range could benefit by this type of information. The information is 100% free to all ranges that participate in the quarterly surveys. ✓ Number of frequency of competitions ...AND MORE! This means that a range simply fills out a quick survey each quarter. The results are aggregated with hundreds of other ranges across the country. The information supplied by the range remains absolutely confidential. In exchange for participating, the range is sent the report each quarter. From there they can compare their response to the industry. Business data like this does not exist anywhere else. It is an exclusive service of the NSSF/NASR for all Participating Ranges/Shooting Facilities ...FREE range types: indoor, outdoor, public and private. (only available to participating ranges) ] National Shooting Sports Foundation • 2008 Industry Reference Guide ] 129 INDUSTRY INTELLIGENCE REPORTS NEW ISSU ES! Industry Intelligence Reports are publications produced by the NSSF on a variety of topics. They are designed to provide the latest research in a quick and easy-to-reference format to help members keep abreast of important topics in the industry. The topics for the reports are based on surveys conducted in-house as well as by using existing data sources with input provided by key member-companies. Industry Intelligence Reports are timely, relevant, costefficient research exclusively prepared for industry professionals. ] [ Members automatically receive printed issues! For a complete library of reports, click on the research Web pages at www.nssf.org. ANNUAL RESEARCH PUBLICATIONS American Sports Data SUPERSTUDY® An annual syndicated tracking study conducted by American Sports Data, Inc. presents a comprehensive overview of sports participation in the U.S. including participation in archery, hunting, bow-hunting and target shooting. 120 pages Member price Non-member price UPDAT ANNUALELD Y! SUPERSTUDY® Geographic Supplement NSGA Shooting Sports Participation The geographic supplement to the SUPERSTUDY® Detailed maps display state participation and index against the U.S. as a whole. 43 pages Print CD Print CD Item #306 Item #307 Item #312 Item #313 $45 $295 $45 $295 $25 $85 $25 $85 Member price Non-member price SEGMENT REPORTS Now you can order a full demographic and participatory report on any shooting discipline. Order only what you need. This comprehensive report on all hunting and shooting disciplines includes paintball, fishing and airgun statistics. Number of participants, frequency of participation, total days of participation and average days are all included. 190 pages Member price Non-member price Print CD Item #309 Item #310 $35 $195 $35 $195 REPORT NAME Hunting (Firearms) Bow-Hunting Paintball Muzzleloading Our new segment reports are ideal if you are interested in a specific discipline or trying to target a niche audience. Eight segments in all. [ ] Each report costs $20.00 National Shooting Sports Foundation • 2008 Industry Reference Guide Target Shooting (Rifle) Target Shooting (Handgun) Target Shooting (Shotgun) Target Shooting (Airgun) 130 NSSF SURVEY TRACKER & MARKET INDICATOR Monthly research reports designed to provide timely market intelligence, benchmarks and trend data packaged in a ‘snapshot’ format. The NSSF Survey Tracker is a monitoring service utilizing an online panel of active hunters and target shooters sourced by HunterSurvey.com. EACH REPORT FEATURES: Market Snapshot Purchases made in the past month along with topselling brands. Market Leaders The NSSF Market Indicator is a The top brands purchased point-of-sale report indicating top in different retail categories. selling items in six major equipment categories: shooting sports, Question of the Month hunting, archery, paintball/airsoft, Insight into the opinions optics and cutlery sourced by and attitudes of today’s SportscanINFO. For each category recreational shooters. the top-sellers are provided including brand, item description and average price. TED! UPDA HLY T MON HUNTERSURVEY.COM Category specific reports include: An Online Consumer Tool for the Hunting/ Shooting Industry Firearms HunterSurvey.com utilizes an online panel of active hunters and target shooters by tracking their participation, expenditures and brand preferences. Operated by Southwick Associates, results from this monthly survey are available to industry via subscription and include: • Species hunted and target shooting activities engaged • Percentage of sales by brand per product category • Demographic information on customers • Percentage of sales by retail segment • Purchase price points….and more Scopes & Accessories Ammunition Blackpowder Bow Hunting/Archery Equipment Decoys Game Calls Optics Hunting Apparel Footwear Results are statistically weighed to reflect all U.S. hunters and target shooters. Monthly as well as year-end reports are available. Electronics Hunting Equipment Customized research for specific products and brands may be performed by request. [ ] An ideal report for anyone selling or marketing industry-related equipment Shooting Accessories OVER 100 CATEGORIES IN ALL! NSSF members receive a 15% discount off the reports. For more information contact Southwick Associates at (904) 277-9765. ©iStockphoto.com/Tom England National Shooting Sports Foundation • 2008 Industry Reference Guide 131 RESEARCH ORDER FORM Check which statement applies: ❏ ❏ I am a member of the National Shooting Sports Foundation, Inc. I am not a member of the National Shooting Sports Foundation, Inc. Title Quantity Format (circle) Price Print CD PDF Print CD PDF Print CD PDF Print CD PDF Print CD PDF Connecticut residents add 6% sales tax TOTAL If you are ordering a Customized Market Report, please fill out the additional information below. Enter the center point from where you want the analysis generated. (Example: A 45-mile radius from the address.) Address ________________________________________________________________________________________ ________________________________________________________________________________________________ City __________________________________________________ State ________________ Zip ______________ How far from this address? (drive time in minutes or miles) __________minutes OR __________miles Note: If you do not have an address use the closest address or zip code to the destination. PLEASE PRINT Name __________________________________________________________________________________ Organization ____________________________________________________________________________ Address ________________________________________________________________________________ ________________________________________________________________________________________ Suite/Floor ______________________________________________________________________________ City __________________________________________ State__________________ Zip ______________ Phone ____________________________________ Fax __________________________________________ E-mail __________________________________________________________________________________ PAYMENT OPTIONS ❏ Check or Money Order Enclosed Card # ____________________________________________ (Make payable to NSSF) ✂ ❏ Charge my Credit Card ❏ Visa ❏ Mastercard ❏ American Express Expiration Date Month __________ Year____________ Signature ________________________________________ ❏ Check here to receive NSSF membership information National Shooting Sports Foundation • 2008 Industry Reference Guide 132 Research Homepage Check Us Out On the Web… Participation Statistics Consumer Demographics Frequently Asked Questions Industry Intelligence Reports Looking for the latest research? Check out the National Shooting Sport Foundation’s Web pages. With a simple navigation system you will Industry Reference Guide find the information you’re looking Today’s Hunter participation, demographics and Research Publications for quickly. Everything from expenditures to the latest industry statistics and customizable reports. NSSF Market Indicator Customized Market Reports Import/Export Data Range Consumption Reports Contact Research www. nssf. org 3 EASY WAYS TO ORDER (use the order form provided on reverse side) FA X MAIL PHONE order form to (203) 426-1087 order form to NSSF, Research Department 11 Mile Hill Road Newtown, CT 06470 Research Department (203) 426-1320 Extension 234 Cover photo: ©iStockphoto.com/blackred National Shooting Sports Foundation • 2008 Industry Reference Guide 133