TIP 1 - OneCommand

OneCommand is excited to offer turn-key, multi-channel campaign resources to support our
seasonal recommendations. The content provided is designed specifically to help you deliver
consistent messaging across all marketing channels. Using a multi-channel approach, you’ll not
only increase your reach, but also your response. Don’t forget to take advantage of the added
social and PR resources that OneCommand provides. To request a press template and view
release guidelines, go to www.onecommand.com/campaignpr.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
JUNE
CAMPAIGN TOOL KIT
JUN
Take Advantage of a
OneCommand Seasonal
Campaigns this Month!
June 2013 Tool Kit
Father’s Day
All in the Family
National Drive Safe Month
SUNsational Event
Did You Know? Summer Travel
Your customers and prospects are
overwhelmed with special offers and savings
coupons, so why not deliver something
different? Something that offers creative,
compelling, and relevant messaging?
Seasonal campaigns are a great way to attract and entice your customers
and prospects. No matter what your goal is, you can drive traffic in sales or
service, raise community awareness and participation, or simply keep your
dealership’s brand top-of-mind.
Each month OneCommand delivers a collection of campaign resources
to help you do just that. This month offers a variety of opportunities to
get involved in your community and leverage seasonal activities to drive
additional traffic and revenue. Consider which campaigns best fit your
dealership’s unique goals and start delivering content that helps you build
strong, lasting, and rewarding customer relationships today!
Planning Ahead
Look for these campaigns:
July
4th of July
Ice Cream Social
Sizzlin’ Summer
Splish and Splash Safety
DYK Fuel Economy
Return On Investment
NJ Dealer Educated Customers with Summer Travel Tips: 2020 ROs for
August
Back to School Vehicle Tips
Dog Days of Summer
Back to School Supply Drive
Did You Know? Labor Day Facts
$386K in Service Revenue and 61 Vehicle Sales.
GA Dealer Wished Dads Happy Father’s Day: 774 ROs
for $165K in Service Revenue and 14 Vehicle Sales.
September
End of Summer Sales Event
Get Ready for Fall
Did You Know? Filters
Sports Equipment Drive
CA Dealer Hosted a SUNsational Event: 1713 ROs for
$337K in Service Revenue and 7 Vehicle Sales.
VOICE
EMAIL
TEXT
MAIL
SOCIAL
PR
NEWSLETTER
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
NEWSLETTER CONNECT
Not Simply a Newsletter... A Better
Way to Connect and Drive Traffic
It’s time for you to stop using simple, old
technology newsletters and move to OneCommand’s
innovative Newsletter Connect. This cutting-edge
solution is much more than merely a newsletter
product... it’s a better way to interact with your
customers while also driving website traffic and
leads.
With Newsletter Connect you can communicate
with customers using vibrant graphics, engaging
content, and strong promotional offers. In addition,
all content is optimized to give your dealership
strong search results on Google, Bing, and Yahoo
that will drive potential prospects to your website.
Benefits of Newsletter Connect:
• Turn-key Solution
Engaging content, rich graphics, and the
assistance of a professional makes monthly
newsletters a snap.
• Connect with Customers
Customers want to hear from you. Provide
them with relevant information to keep your
dealership top-of-mind.
• Increase Web Traffic and Leads
Current technology provides greater web
exposure and drives more leads to your
website.
Contact your OneCommand representative to learn
how you can start utilizing Newsletter Connect
today!
Newsletter Connect is an add-on
TrafficAccelerator™ solution and an additional cost.
[email protected] | 877.99.COMMAND
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
FATHER’S DAY
Hi, this is [Name], the [Title] with [Dealership]. From the entire team at [Dealership], we
would like to wish all the dads a Happy Father’s Day! Also, we would like to express our
thanks and appreciation to all of the dads, father figures, and mentors who contribute to
the lives of our youth. Again, this is [Name] with [Dealership] and we can be reached at
[Phone]. Have a great Father’s Day!
Subject Line: Happy Father’s Day
from %%Dealer_Name%%
Direct Mail is an additional cost.
Get started today by contacting
[email protected].
The team at [Insert Dealership Name] would like to say Happy Fathers Day to all of
the dads. ?s [Insert Phone Number]. To opt out reply STOP.
Character Count: 141
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
FATHER’S DAY
TIP 1
Share Information
and Details About
Your Campaign
TIP 2
Provide
Details About
Father’s Day
TIP 3
Leverage
Online
Content
TIP 4
Ask Customers
to Engage in
Conversation
TIP 5
Post Interesting
Facts, Figures &
Stats
Celebrate the father figure in your life this Father’s Day, like making sure his vehicle
is running in tip-top shape. Learn more at, [Link to Specials Web Page].
Celebrate the father figure in your life this Father’s Day, like making sure his vehicle
is running in tip-top shape. Learn more at, [Link to Specials Web Page].
Father’s Day was made a nationwide holiday in 1972. [Link to Father’s Day Video,
such as: http://www.history.com/topics/fathers-day]
In 1972, Father’s Day was made a nationwide holiday. [Link to Father’s Day Video,
such as: http://www.history.com/topics/fathers-day]
Sit back and reflect on some of the funniest Father’s Day quotes ever made. [Link
to Father’s Day Article, such as: http://ow.ly/jCIdB]
Reflect on some of the funniest Father’s Day quotes ever made. [Link to Father’s
Day Article, such as: http://ow.ly/jCIdB]
What is the best Father’s Day present you’ve ever given? [Post Poll Options and Let
Customers Add Their Own]
What is the best Father’s Day gift you’ve ever given? [Include a Hashtag, such as:
#BESTDADGIFT]
Father’s Day was founded in Spokane, Washington, at the YMCA in 1910.
The first Father’s Day was celebrated at the YMCA in Spokane, Washington, in
1910.
Post a video featuring your dealership’s Voice of Authority, such as the Service Manager. The content of
the video should send well wishes to dads for Father’s Day with specifics about service offers.
Promote your Father’s Day campaign through individual and company profiles, and utilize groups you are
associated with to help communicate.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
ALL IN THE FAMILY
Hello this is [Name], the [Title] at [Dealership]. It is my pleasure to personally thank you
for your continued business, to let you know we value your trust in [Dealership], and to do
our best to meet your expectations. That’s why we are inviting our loyal customers to an
All in the Family Meet and Greet. That’s right, on [Date], we will have our entire staff here
to meet our wonderful customers and we’d like you to join us. For more information about
our All in the Family Meet and Greet, please contact me at [Phone]. We hope to see you
here.
Subject Line: Meet and greet
with us at %%Dealer_Name%%
Direct Mail is an additional cost.
Get started today by contacting
[email protected].
[Insert Dealership Name] thanks you for your continued loyalty. If you have any
questions about your vehicle, call [Insert Phone Number]. To opt out reply STOP.
Character Count: 160
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
ALL IN THE FAMILY
TIP 1
Share Information
and Details About
Your Campaign
TIP 2
Share
In-Store
Sales Offers
TIP 3
Ask Customers
to Engage in
Conversation
TIP 4
Leverage
Additional
Online Content
TIP 5
Post Interesting
Facts, Figures &
Stats
[Dealership] wants to thank you for your continued business by inviting you to our
All in the Family Meet and Greet on [Date]. [Link to Contact Us Web Page]
[Dealer Handle] wants to thank you for your continued business by inviting you to
our All in the Family Meet and Greet on [Date]. [Link to Contact Us Web Page]
[Dealership] considers you a part of our family. That’s why we’re extending employee
pricing to you during our All in the Family Pricing. [Link to Specials Web Page]
[Dealer Handle] is extending employee pricing to you during our All in the Family
Pricing. [Link to Specials Web Page]
What is your favorite vehicle in our new 2013 lineup? [Post Poll Options and Let
Customers Add Their Own]
Name your favorite vehicle in our 2013 lineup. [Include a Hashtag, such as:
#FAVEMODEL]
Don’t know what your trade-in is worth? Visit Kelley Blue Book for a quote. [Link to
Car Value Website, such as: http://www.kbb.com/]
Visit Kelley Blue Book to find out the value of your trade-in. [Link to Car Value
Website, such as: http://www.kbb.com/]
A new car loses 11% of its value the moment you leave the lot.
A new car loses 11% of its value the moment you leave the lot.
Post a video featuring your dealership’s Voice of Authority, such as the General Manager. The content of
the video should promote your All in the Family Meet and Greet with details about your event.
Be sure to promote your All in the Family Meet and Greet through individual and company profiles, along
with any groups you are associated with.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
NATIONAL
DRIVE SAFE MONTH
Hi, this is [Name], the [Title] at [Dealership]. Each June, the National Safety Council
encourages organizations to get involved and participate in National Safety Month. In
honor of the National Safety Council’s mission, the team at [Dealership] would like to
remind you to always wear your seat belt, never drive while intoxicated, keep focused on
the road at all times, and consistently use defensive driving techniques. These safe driving
tips were brought to you by [Dealership] and we can be reached at [Phone]. Drive safe.
Subject Line: %%Dealer_Name%%
Reminds You to Drive Safe this Month
Direct Mail is an additional cost.
Get started today by contacting
[email protected].
R u reading this while driving? Stop! Its National Safety Month - [Insert Dealership
Name] wants u 2 drive safe! [Insert Phone Number]. To opt out reply STOP.
Character Count: 158
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
NATIONAL
DRIVE SAFE MONTH
TIP 1
Share Information
and Details About
Your Campaign
TIP 2
Ask Customers
to Engage in
Conversation
TIP 3
Share
Additional
Content
TIP 4
Leverage
Online
Content
TIP 5
Post Interesting
Facts, Figures &
Stats
June is National Safety Month and the team at [Dealership] is here to make sure
your vehicle is in top-performing status. [Link to Scheduler Web Page]
June is National Safety Month and the team at [Dealer Handle] is here to make
sure your vehicle is in tip-top shape. [Link to Scheduler Web Page]
What is the most important safety feature on your vehicle? [Post Poll Options and
Let Customers Add Their Own]
What is the best safety feature on your vehicle? [Include a Hashtag, such as:
#SAFEFEATURE]
AAA suggests knowing these five rules of the road before you slide behind the
wheel. [Link to Road Rules Video, such as: http://ow.ly/jCJbC]
Do you know these five rules of the road? Check them out before you slide behind
the wheel. [Link to Road Rules Video, such as: http://ow.ly/jCJbC]
Use June to teach and learn the rules of the road. [Link to Drive Safe Article, such
as: http://ow.ly/jCJkT]
Teach and learn the rules of the road this June. [Link to Drive Safe Article, such as:
http://ow.ly/jCJkT]
Seat belts reduce the risk of fatal injury to front-seat occupants by 45%.
Seat belts reduce the risk of moderate-to-critical injury by 50%.
Post a video featuring your Voice of Authority, such as the General Manager. The content should promote
National Drive Safe Month with specifics about tips for safe driving.
Raise awareness about National Drive Safe Month by utilizing your individual and company profiles. You
can even use groups you are associated with to help communicate your campaign.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
SUNSATIONAL EVENT
Hello, this is [Name], the [Title] at [Dealership Name]. With the summer sun upon us,
[Dealership Name] wants to make sure you are prepared for the sun’s rays. The American
Melanoma Foundation recommends staying out of the sun between 10 a.m. and 3 p.m.,
when the sun’s rays are at their strongest. The foundation also recommends wearing a
sunscreen with a minimum of 15 SPF, even on cloudy days. These helpful summer sun tips
are brought to you by [Dealership] and we can be reached at [Phone]. Have a great day!
Subject Line: Celebrate SUNsational
at %%Dealer_Name%%
Direct Mail is an additional cost.
Get started today by contacting
[email protected].
Did you know you should wear a minimum 15SPF sunscreen to combat the summer
sun, even on cloudy days. ?s [Insert Phone Number]. To opt out reply STOP.
Character Count: 150
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
SUNSATIONAL EVENT
TIP 1
Share Information
and Details About
Your Campaign
TIP 2
Ask Customers
to Engage in
Conversation
TIP 3
Share
In-Store
Service Offers
TIP 4
Leverage
Additional
Content
TIP 5
Post Interesting
Facts, Figures &
Stats
[Dealership] is hosting a SUNsational Customer Appreciation Event on [Date]. Stop
by for picnic foods and refreshing drinks. [Link to Contact Us Web Page]
[Dealer Handle] is hosting a SUNsational Customer Appreciation Event on [Date].
Stop by for some summer snacks. [Link to Contact Us Web Page]
What is your favorite thing to do on a sunny day? [Post Poll Options and Let
Customers Add Their Own]
What is your favorite activity to do on a sunny day? [Include a Hashtag, such as:
#FAVESUNNYDAY]
Make sure your vehicle is ready for those sunny days of summer with our
SUNsational Service Savings. [Link to Specials Web Page]
Check out our SUNsational Service Savings. [Link to Specials Web Page]
Keep summer fun and lively with these fun tips for summer activities. [Link to
Summer Fun Article, such as: http://ow.ly/jCKKz]
Check out these fun tips for summer activities. [Link to Summer Fun Article, such
as: http://ow.ly/jCKKz]
The summer solstice for the Northern Hemisphere is June 21st.
The summer solstice for the Northern Hemisphere is June 21st.
Post a video featuring your dealership’s Voice of Authority, such as General Manager. The content of the
video should promote your SUNsational Event, with specific focus on in-store savings.
Promote your SUNsational Event by utilizing your individual and company profiles. You can even use the
groups you are associated with to help communicate your event.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
DID YOU KNOW?
SUMMER TRAVEL
Hello, this is [Name], the [Title] at [Dealership], with a helpful automotive tip. Did you
know hot weather can shorten the life of a vehicle’s battery? AAA suggests having your
vehicle’s battery tested by a qualified automotive technician before hitting the road for
a summer trip. This automotive tip was brought to you by [Dealership] and we can be
reached at [Phone]. Have a great day!
Subject Line: Vehicle Education Tips
from %%Dealer_Name%%
Direct Mail is an additional cost.
Get started today by contacting
[email protected].
DYK hot weather shortens battery life? AAA recommends testing them b4 travel. ?s
call [Insert Dealership Name] at [Insert Phone Number]. To opt out reply STOP.
Character Count: 159
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand
DID YOU KNOW?
SUMMER TRAVEL
TIP 1
Share Information
and Details About
Your Campaign
TIP 2
Ask Customers
to Engage in
Conversation
TIP 3
Share
In-Store
Service Offers
TIP 4
Leverage
Additional
Content
TIP 5
Post Interesting
Facts, Figures &
Stats
[Dealership] advises during summer travel to watch ur gas level, put an emergency
kit in ur vehicle, and check ur battery life before hitting the road.
[Dealer Handle] advises: Don’t forget to watch your gas level, put an emergency
kit in your vehicle, and check your battery life before hitting the road this summer.
Make sure to avoid these wallet-draining, bad driving habits this summer travel
season. [Link to Bad Driving Article, such as: http://ow.ly/jCL4J]
Avoid these bad driving habits this summer travel season. [Link to Bad Driving
Article, such as: http://ow.ly/jCL4J]
Make sure your vehicle is ready for summer travel by bringing it to [Dealership].
We will make sure it is in top-running order. [Link to Specials Web Page]
Stop by [Dealer Handle] to ensure your vehicle is ready for summer travel. [Link to
Specials Web Page]
Sun can damage your vehicle. Here are five ways the heat affects your car, and
what to do about it. [Link to Sun Damage Article, such as: http://ow.ly/jCLjT]
Check out these five ways the heat affects your car, and what to do about it. [Link
to Sun Damage Article, such as: http://ow.ly/jCLjT]
According to Orbitz, Las Vegas was the most popular summer destination in 2012.
Las Vegas was the most popular summer destination in 2012, according to Orbitz.
Post a video featuring your dealership’s Voice of Authority, such as the Service Manager. The content of the
video should promote your Summer Travel Tips with specifics about in-store service savings.
Promote your DYK Tips for Summer Travel campaign by utilizing your individual and company profiles. You
can even use groups you are associated with to help communicate your campaign.
www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]
©2013 OneCommand