2015-2016 El Nuevo Heraldo Rates

EL NUEVO HERALDO
el periódico hispano #1 condaldo
Cameron
El Nuevo Heraldo was the pioneer of the Spanish publication in the Rio Grande Valley, and today remains a credible and
dynamic source of Spanish language information for Cameron County and surrounding areas. The Spanish language
newspaper, originally circulated only in the Brownsville area, now has expanded regional distribution in surrounding
cities including Harlingen, San Benito, Weslaco, McAllen and Rio Grande City.
Unlike the rapidly shifting demographics of our nation, the Rio Grande
Valley has been a multi-cultural region for years. Matching El Nuevo Heraldo
demographics and developing a total market strategy means integrating
Hispanics into every step of your planning process.
El Nuevo Heraldo and elnuevoheraldo.com integrated newspaper audience
reach a desirable audience of almost 52,000 adults. About 90% of the
target market reads El Nuevo Heraldo five days a week and 58%
over four Sundays.
The demographic profile of El Nuevo Heraldo remains strong
in reaching adults of all ages (54% age 30-54), Hispanic
ethnicity (83%), home owners (59%), and 66% of
households with children.
Market
Research
El Nuevo Heraldo Audience Profile
87% - Five weekday print issues
41% - One Sunday print issue
58% - Four Sunday print issues
Reach by Demographics
51% - Male
49% - Female
89% - Hispanic
54% - Age 30-54
30% - Age 18-34
39% - Age 35-49
31% - Age 50 or older
60% - Married
78% - High school graduate or less
22% - Any college
59% - Own Home
82% - HH Adults (3+)
66% - Children in HH
76% - HHI Less than $35,000
24% - HHI $35,000 +
Target Population: 51,975 Cameron County Trade Area
Source: Scarborough 2013, R2
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040
El Nuevo Heraldo
DISTRIBUTION BY ZIP CODES
/ HOME DELIVERY AND SINGLE COPY
Daily
StateCode
Zip
78501
78503
78504
78516
78520
78521
78526
78537
78539
78541
78543
78548
78550
78557
78566
78570
78572
78574
78575
78576
78577
78578
78579
78582
78584
78586
78589
78596
78597
Sunday
e
Homvery
Deli
City
McAllen
30
McAllen
13
McAllen
8
Alamo
14
Brownsville
295
Brownsville
698
Brownsville
246
Donna
13
Edinburg
62
Edinburg
1
Elsa
2
La Grulla
2
Harlingen
91
Hidalgo
0
Los Fresnos
20
Mercedes
2
Mission
57
Mission
0
Olmito
43
Penitas
0
Pharr
26
Port Isabel
4
Progresso
5
Rio Grande City
3
Roma
11
San Benito
0
San Juan
7
Weslaco
7
S. Padre Island
0
Totals
1660
Total Combined
Net National
Insert Rates
le
Sing y
Cop
l
Tota
StateCode
Zip
73
64
48
74
281
421
81
72
134
12
53
0
59
59
8
29
257
5
21
7
101
0
0
74
0
25
25
144
40
2165
103
77
56
88
576
1,119
327
85
196
13
55
2
150
59
28
31
314
5
64
7
127
4
5
77
11
25
32
151
40
78501
78503
78504
78516
78520
78521
78526
78537
78539
78541
78543
78548
78550
78557
78566
78570
78572
78574
78575
78576
78577
78578
78579
78582
78584
78586
78589
78596
78597
3825
Up to
Net 4 pgs
Open
Rate $34.00
e
Homvery
Deli
City
McAllen
30
McAllen
13
McAllen
8
Alamo
14
Brownsville
295
Brownsville
698
Brownsville
246
Donna
13
Edingburg
62
Edingburg
1
Elsa
2
La Grulla
2
Harlingen
91
Hidalgo
0
Los Fresnos
20
Mercedes
2
Mission
57
Mission
0
Olmito
43
Penitas
0
Pharr
26
Port Isabel
4
Progresso
5
Rio Grande City
3
Roma
11
San Benito
0
San Juan
7
Weslaco
7
S. Padre Island
0
Totals
1660
Total Combined
le
Sing y
Cop
l
Tota
52
46
34
52
199
298
57
51
95
8
38
0
42
42
5
20
182
4
16
4
72
0
0
53
0
18
18
103
29
1534
82
59
42
66
494
996
303
64
157
9
40
2
133
42
25
22
239
4
59
4
98
4
5
56
11
18
25
110
29
3194
6pgs
8pgs
12pgs
14pgs
16pgs
20pgs
24pgs
28pgs
$35.00
$36.00
$38.00
$39.00
$40.00
$42.00
$44.00 $46.00
*$5cpm zoning charge ** Sunday add $1M
El Nuevo Heraldo
National ROP Net Rates
Retail
Classified
Daily
Open Rate $9.20
Sunday
Open Rate $11.50
1 Spot Color
Full Color
Daily
Open Rate $9.20
Sunday
Open Rate $11.50
add 10% to ad cost
add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
All color ad placements are subject to the mechanical capabilities of the press.
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040