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2012 Invent Your Future Webinar Series
Charlotte Beers
in conversation with Deborah Collins Stephens
Note: this webinar is being recorded and will be
available for playback from the IYF website.
GoToWebinar technical support 1-800-263-6317
© 2012 Invent Your Future Enterprises www.inventyourfuture.com
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The Invent Your Future Solution
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Thank you to our Corporate Partners
Thank you to our Community Partners
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GoToWebinar Attendee Interface
1. Viewer Window
2. Control Panel
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Moderator: Deborah Collins Stephens
• Co-Founder and Managing Partner,
The Center for Innovative
Leadership
• Best-selling author of five business
books
• Co-Chair, Midwest Invent Your
Future Conference
• www.deborahstephens.com
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Charlotte Beers
• The many ‘firsts’
• Breaks glass ceiling
•
CEO of Ogilvy & Mather
•
1997: Fortune put Charlotte on
its cover
First issue on the most
powerful women in America
What Happened When Charlotte Was
in Charge?
• Creates the
concept of a
“brand”
• Re-organizes a
multinational
corporation
• Increases revenue
by 2 billion dollars
in 5 years
• Answers the call of
her country
October 2, 2001: Becomes
Undersecretary of State for Public
Diplomacy in charge of America’s
brand post-9/11.
Charlotte Beers
• Former Chairman/CEO, Ogilvy & Mather
• Former Undersecretary of State
• Author, I’d Rather Be in Charge: A
Legendary Business Leader’s Roadmap for
Achieving Pride, Power, and Joy at Work
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Leadership Lessons with
Charlotte Beers
• Enter the fray
Charlotte Beers
• Become ‘Leaderly’
Leadership Lessons With
Charlotte Beers
• The business case for women
Leadership Lessons With
Charlotte Beers
• Deliver it!
Charlotte Beers
• Manage the paradox
Charlotte Beers
• Remember the power of
relationships
Charlotte Beers
• Develop your own scorecard
Charlotte Beers
• Make failure work for you
• Decide between competition
and camaraderie
Charlotte Beers
• Enter the fray
• Become ‘leaderly’
• The business case for women
• Deliver it!
• Manage the paradox
• Remember the power of
relationships
• Develop your own scorecard
• Make failure work for you
• Decide between competition
and camaraderie
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All Access Passes are now available to the
IYF Listening Lounge:
Bringing The Experts Directly to Your Desks
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Upcoming Events – Mark
Your Calendars
•
January 16, 2013 - webinar with Nilofer
Merchant on “The New How: Creating Business
Solutions Through Collaborative Strategy”
•
February 9, 2013 – 4th Annual Dare 2B Digital
Conference at Oracle
•
April 24, 2013 - 7th Annual Silicon Valley
Invent Your Future Conference at Santa Clara
Convention Center
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Continue the Conversation
Go to the “I’d Rather Be In
Charge” webinar page on
www.inventyourfuture.com
for:
• Slide presentation
• Questions for further
discussion
• Additional resources
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Discussion Questions
•
Why is it important for women to be their own change agents instead of waiting for
corporations or men to change?
•
Why is a “great mess” an opportunity to showcase your talents and skills as a leader?
How are you positioning yourself to “enter the fray?”
•
Describe how you are perceived today. How do you wish to be perceived tomorrow?
What steps will you take to bridge the gap?
•
Stereotypes and roles often harm women leaders. How will you ‘manage this
paradox’? What is your strategy? Your tactics?
•
Define the ingredients (hard and soft assets) that contribute to your own leadership
brand.
•
How will you ‘deliver it’ with everyone you touch?
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Additional Resources
Additional Resources:
www.charlottebeers.com
Harvard Business Case on Charlotte Beers:
http://hbr.org/product/charlotte-beers-at-ogilvy-mather-worldwide-a/an/495031PDF-ENG
I’d Rather Be In Charge By Charlotte Beers
http://www.amazon.com/Id-Rather-Charge-LegendaryAchieving/dp/1593157266/ref=sr_1_1?ie=UTF8&qid=1352768642&sr=81&keywords=charlotte+beers
On Becoming Leaderly: www.deborahstephens.com
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Questions For Charlotte
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how to grow your career.
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Questions? 650.592.9227
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Please Complete the Survey
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conclusion of this webinar.
The webinar recording will be available
for playback from the Invent Your
Future website . All attendees will
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The webinar series is produced by Invent Your Future Enterprises, a
professional development company that specializes in the retention,
development and acceleration of women leaders.
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