2016 Media Kit - Keefe Real Estate

Published by Keefe Real Estate
2016 Media Kit
©2015 Keefe Real Estate. All Rights Reserved.
Make Yourself At Home.
Lake & Country believes in the importance of the home. Since 1943,
Keefe Real Estate has made itself intimately acquainted with the lakes
area’s homes, businesses, and lifestyles. With Lake & Country, we look
to share our knowledge and access to this incredible part of the world
through captivating editorial, page turning photography and exclusive
real estate listings.
About Us
Lake & Country invites primary & secondary homeowners, locals and
visitors alike to experience the refined history and lifestyles of the lakes
area from an insider’s point of view. Our purpose is to inspire our
readers to venture beyond the compelling pages of our publication and
into the community to make this place their home.
Through advertising with Lake & Country, you create an opportunity
to establish yourself as one of the lakes area’s highest recommended
choices of reference in your industry, and you are placing notice of your
business in the hands of people who make it their business to know you.
Inside Lake & Country
Home Design Tips from Philip Sassano, The Design Coach
Ways to Maximize your
Kitchen Makeover!
1
4
Realize that a custom look does not always mean paying a custom
price. When replacing your Kitchen cabinetry, try to stay within
the standard box construction, drawer and door sizes offered by the
manufacturer. In addition, upgrading to a custom finish package will
give your cabinetry a higher-end appearance.
Coordinate your horizontal surfaces. Look to visually connect
two of the most important and prevalent canvas’ in your Kitchen.
Coordinating your countertops and flooring will act as a “style anchor”
and will set the stage for all of the elements to sing out loud.
Designer Resource: www.fourseasonsflooringinc.com
Designer Resource: www.genevacabinet.com
5
2
Think of your lighting as the ultimate accessory. Believe it or not,
there is life beyond the pendant light. Choose fixtures that give you
both ambient and directional lighting at the same
time – you don’t have to sacrifice style to get a
good look at what you’re preparing at the island.
Be brave in your lighting design!
Window treatments and fabrics are essential. The right fabric
package, in both upholstered elements and window treatments,
adds much needed softness to the cleaner lines
typically found in most Kitchens.
Designer Resource: www.kravet.com
Designer Resource: www.curreyandcompany.com
3
Listen to Philip every Sunday at 7am on
Lake 96.1 in Lake Geneva, or anytime at
www.lake961.com
Embrace the backsplash! Installing a dynamic
accent tile between the cabinetry and
countertop is one of the best ways to achieve a
magazine quality look in your Kitchen. Subtle or
dramatic, try to select a tile that gives a triple visual
threat…texture, pattern and color.
www.thedesigncoach.com
Designer Resource: www.bellatileandstone.com
14 FALL 2014
www.keeferealestate.com
1-800-690-2292
LAKE BEULAH
$489,000
Contemporary 3BR home on Lake Beulah.
Dbl sided FP in kitchen/great room, floor to
ceiling windows lakeside. Finished LL,paver
brick patios and decks.
MLS#1347013
Mark Larkin
LAUDERDALE LAKES
$475,000
Spectacular lake views with 154’ of frontage.
4BR’s with master suite on main flr, natural FP,
walk out deck on every level, wet bar, cathedral
ceilings & an attached garage. MLS#1345810
Tracy Sallee
LAKE MICHIGAN
$475,000
Historic Victorian with private pier on Lake
Michigan. 112 ft. of frontage. 4BR, parlor,
formal dining, decks, between Chicago and
Milwaukee.
MLS#1385624
Laura Rodriguez
LAUDERDALE LAKES
$459,900
Charming 3+BR, 1.5BA w/expansive lake views
on 50’ of prime frontage. Open concept w/updated
kitchen. Office & TV room w/lake views. Private
backyard w/ample parking.
MLS#1389195
Jerry Kroupa
FONTANA
$459,000
Tucked in the woods at the end of a quiet
street is this 4 bedroom 2.5 bath Country Club
Estates ranch. Amenities include swim, golf &
tennis.
MLS#1378356
Tricia Forbeck
DELAVAN LAKE
$450,000
3BR, 1.5BA cottage has 50’ of frontage on Delavan
Lake. Galley style kitchen w/dinette, sunroom,
1 car detached garage to keep all the lake toys.
Large pier and swim deck.
MLS#1360330
Mark Larkin
LAUDERDALE LAKES
$449,900
Spacious well maintained 4BR, 2BA lake home
with sweeping lawns and level frontage on Mill
Lake. 2 FP’s kitchen island, gazebo, 2 sunrooms
and new roof.
MLS#1310529
Karen Ostermeier
FONTANA
$434,900
Wonderful ranch home in Country Club
Estates. Open floor plan for entertaining with
cathedral ceilings and fireplace. 3 bed, 2 bath,
full finished basement.
MLS#1357347
Jay Hicks
Lakefront/Lake Access - Homes
Don’t miss our
Biggest Event of the Year!
©Kaemingk
Holiday Open House
November 8-9 and Nov. 15-16
Two weekends of holiday festivities!
GENEVA
$535,000
3Br bungalow steps away from lakefront
park with lake views, lower level family room
with views, sun porch, 2 kitchens, fireplace, 2
patios, many updates.
MLS#1313784
Julie Sarton
LINN
$529,500
Charming 3 bedroom home located less
than a block from the lake in desirable Shore
Haven association. Fireplace, deck, patio, and
transferable boat slip.
MLS#1362457
Bob Webster
WHITEWATER LAKE
$425,000
Classic Whitewater lakefront hillside ranch (3BR,
2BA, 2 car) priced $125K under assd value w/85’
frntg, postcard views of Whitewater Islands, FP,
hot tub & screen gazebo.
MLS#1361529
Mick Balestrieri
LAKE GENEVA
$529,000
Lake rights. 3BR ranch on double lot, great
condition, 1/2 block to lake w/boat slip. South
shore of Lake Geneva. Beautiful sunsets, near
yacht club.
MLS#1282914
Barb Philipps
LAUDERDALE LAKES
$499,900
4BR, 3BA brick home with 115 ft. of level Mill
Lake Frontage. Updated kitchen with deck
access. LR w/ brick fireplace and slider to
deck. Great swimming.
MLS#1346669
Jerry Kroupa
LAUDERDALE LAKES
$499,900
4BR, 3.5BA executive home on over an acre
share access to 40ft. of Lauderdale frontage.
Hardwood floors, huge master suite, wet bar,
sauna/hot tub room.
MLS#1360344
Dan Oleston
UPPER PHANTOM LAKE
$499,900
Waterfront residence on 250+ft level frontage,
1.1 acre, western sunsets with Conditional
Use to operate restaurant/bar on main level.
Business not for sale.
MLS#1382480
Mick Balestrieri
TWIN LAKES
$499,000
Adorable chalet on Lake Elizabeth with 60’ of
frontage. Knotty pine interior, hardwood flrs, 1st flr
master suite, lakeside sunroom that leads out to the
deck & bonus rm over the garage. MLS#1362860
LuAnn Smith
LAKE ELIZABETH
$499,000
Stop waiting to find the perfect lake retreat,
its here and waiting. 3BR, 2BA 2 car garage,
boathouse. Bathrooms and kitchens are both
newly renovated.
MLS#1356752
Thomas Pullen & Mary Brennan
DELAVAN LAKE
$499,000
Enjoy your personal paradise with this 3BR,
3BA furnished North Woods style lake home
on 120 feet of Delavan Outlet frontage with
private dock and boat slip.
MLS#1377716
Ryan Simons
LAUDERDALE LAKES
$489,900
Looking for a lake front get-a-way with 100’ of
frontage? 3BR, 2BA rustic ranch w/LL walkout
to screened porch. Southern exposure. Great
swimming.
MLS#1353738
Jerry Kroupa
LAFAYETTE
$489,900
4BR, 3.5BA retreat on 6.65ac overlooking Sugar
Creek Valley from a soaring great rm with ftc
windows, 3 season rm, BR/BA suites, 2FP’s, fin LL
W/O,30’x45’pole barn w/htd shop. MLS#1374937
Mick Balestrieri
10/16/14 10:58 PM
L&C Exclusive
History By
Design
An inside look at the Carriage House
& Stables of the Maxwell Mansion
26 FALL/WINTER | LAKE & COUNTRY
L&C Fall 2014_BODY.indd 26
Visit our website for details
and other upcoming events.
www.cornerstoneshoppe.com
Open 7 Days a Week • (262) 248-6988
214 Broad St., Lake Geneva
www.cornerstoneshoppe.com
www.facebook.com/CornerstoneShop
FALL/WINTER | LAKE & COUNTRY 27
L&C Fall 2014_BODY.indd 27
TWIN LAKES
$499,900
Amazing 5BR 2BA lakefront home w/brand
new kitchen and stainless steel appliances, FP
and huge master BR, Eat in kitchen, laundry
rm, first floor bedroom.
MLS#1364308
Mary Brennan & Thomas Pullen
TWIN LAKES
$419,900
Remodeled home on 70 feet of Lake Mary
frontage is a must see. Enjoy the picturesque
view of Lake Mary from the wrap around deck
and screened porch.3BR 2BA. MLS#1386070
Mary Brennan & Thomas Pullen
10/16/14 10:58 PM
by Sophia Erzumiah | Photography by Peter Harasty
Adventure Enthusiast
Y
ou can almost imagine Lake Geneva hoteliers, Bethany Souza and Andrew Fritz,
lounging in the drawing room of the Maxwell Mansion and dreaming up their next
venture. With two visually lush hotels to their name, Souza & Fritz have recently expanded
“The Maxwell Mansion” hotel experience by adding The Carriage House & Stables.
Dr. Philip Maxwell, namesake of The Maxwell Mansion, is an important historical figure in our
area, known to some as “The Father of Lake Geneva”. Though his story is well documented,
Souza and Fritz discovered a lesser known chapter in his story to draw inspiration from as
they came up with their concept for the expansion of his historical home. The Carriage House
& Stables are the product of thorough historical research and meticulous design and reflect Dr.
Maxwell’s equestrian interests. As you walk through the grounds and rooms of the new facility,
you find yourself becoming more and more acquainted with the history of this important site.
Take a Stand on Geneva Lake
by Clear Water Outdoor’s Kelly Lofy
| Photography by Jake Schnake & Brook
Cervenka
Aloha SUP Board, Aloha fiberglass/carbon adjustable paddle,
flexible 10” fin, 10’ leash. COMPLETE PACKAGE $795
Available: www.clearwateroutdoor.com
What’s SUP, Lake Geneva? No really, a lot of people have
been asking me “What’s SUP?” In case you’re among the group
that are wondering I am proud to tell you it is one of the fastest
growing water sports around. “SUP” is the rapidly popular water
activity of “Stand Up Paddle Boarding.”
Why is it such a big hit among locals and visitors? Stand up
paddle boarding is a rare activity that combines the fun and
amazement of standing up on the water while also allowing you
a full body work out (without even realizing it).
The combination of balancing and paddling provides your
body with muscle strengthening in your legs, butt, back, core,
shoulders and arms with very little stress and impact.
How to Get Started
Believe it or not paddle boarding is not only easier
than it looks, it’s accessible to every one of all
different skill levels and age groups.
The equipment needed to paddleboard is
usually a onetime purchase. When starting
the sport you need to buy a paddle, a
board, a leash, and a life jacket. There are many different types
and styles of boards and paddles. And it really depends on
where you are going to paddle, your experience, body type,
and how you will be using your board. I recommend going to
a specialty outdoor store so that they can help you pick the right
board and gear for you!
Rentals & Lessons
Before going out to buy all the equipment, learn how to
paddleboard from an expert! Clear Water is one of the most
qualified places to help you start. In the front of the store they
have functional and stylish outdoor clothing. The back of the store
is where they rent, instruct, and sell paddleboards and all the
accessories needed to get out on the water!
When you rent from Clear Water
Outdoor, their trained staff will assist
you in this process. It is always best to
call the store ahead of time to guarantee
a board for you. First, they will fit you
for your life jacket and paddle. Second,
they will pick out the right paddleboard
for you depending on
your experience. Wider
boards are more stable,
making it the perfect
board for those just
starting out. As one gains
experience the board
gets narrower, making
it unstable but also
faster. Then they will
walk you down to the
lake and give you a lesson on the basics
you need to start paddle boarding on the
beautiful Geneva Lake.
Adventures Beware
You will definitely fall in love with the
sport but you might actually “fall in love”.
I started paddle boarding three years
ago and introduced my girlfriend to the
sport. As we fell in love with paddle
boarding we also fell in love with each
68 | SPRING 2015 |
other. Eventually I popped the question last July on Lake Geneva.
And yes we got engaged on our paddle boards!
That’s us!
Stand up paddle boarding is a great way to experience the
beautiful scenery around the lake! It is easy to learn and it offers
adventure seekers a great workout, great time and some one on
one time with the lake! Adventure is out there! Take a STAND and
enjoy it!
10’ leash, Flexible 10” fin
16 | SUMMER 2015 |
KEEFEREALESTATE.COM
| SUMMER 2015 | 17
3
Spring
Space Deadline: January 7, 2016
Materials Due: January 21, 2016
Publication date: March 7, 2016
FEATURES
Make Yourself at | HOME |: Featuring an inside look at a local home and the people who bring it to life
Person of Interest: TBD
In the know: TBD
Get Real. |Estate|: Tips & pointers section about home buying, selling, & ownership.
Editorial Calendar
Design & Interior Decorating Column
4
SPECIAL ADVERTISING OPPORTUNITIES
Cover Shoot
Tear out Insert or Postcard
MAGAZINE RELEASE PARTY: TBD
Summer
Space Deadline: April 14, 2016
Materials Due: April 28, 2016
Publication date: June 13, 2016
FEATURES
Make Yourself at | HOME |: Featuring an inside look at a local home and the people who bring it to life
Person of Interest: TBD
In the know: TBD
Get Real. |Estate|: Tips & pointers section about home buying, selling, & ownership.
Design & Interior Decorating Column
SPECIAL ADVERTISING OPPORTUNITIES
Cover Shoot
Tear out Insert or Postcard
MAGAZINE RELEASE PARTY: TBD
Fall | Winter
Space Deadline: September 15, 2016
Materials Due: September 29, 2016
Publication date: October 14, 2016
FEATURES
Make Yourself at | HOME |: Featuring an inside look at a local home and the people who bring it to life
Person of Interest: TBD
In the know: TBD
Get Real. |Estate|: Tips & pointers section about home buying, selling, & ownership.
Design & Interior Decorating Column
SPECIAL ADVERTISING OPPORTUNITIES
Cover Shoot
Tear out Insert or Postcard
MAGAZINE RELEASE PARTY: TBD
*All dates & editorial are subject to change without notice.
Print Distribution
27,000+ Copies Printed
3x per year
12,000+ Copies mailed directly
15,000+ copies
Distributed in Walworth County to
over 150 locations
to homeowners
OUR GOAL is every
Annual
Numbers
36,000
lakefront in Walworth County
copies mailed directly to
subscribers
6700+
90,000**
copies mailed directly from
Keefe agents to their customers
combined households
reached
Exclusive
Rack
Location
Hotels &
key tourist
info centers
Restaurants,
Boutiques, Grocery
Stores, & more
45,000
copies distributed via
local rack delivery
4,000 copies to subscribers
in Chicago and the suburbs
* combined households plus local rack delivery
**estimated by multiplying direct mail copies x an average of 2.5 readers per household
135,000*
reader impressions
FINAL
In the hands of the Readers
5
Digital &
Social Media
Lake & Country is published on www.keeferealestate.com
330,000+ PAGE VIEWS PER MONTH & GROWING
3,123+ followers
4,045+ likes
on Twitter!
on facebook!
WE WILL
PROMOTE YOUR
BUSINESS ON
ALL OF OUR
SOCIAL MEDIA
PLATFORMS
6
Lake & Country
Magazine Release Parties!
An exclusive opportunity to network with Keefe agents and customers in exciting venues around the area. We host a
party after every magazine we publish.
Interested in sponsor opportunities at an upcoming Lake & Country magazine release party?
Contact Tom Keefe to discuss: [email protected]
7
General Rates
Rates & Calendar
Ad Size
|
1/6 Page 1/3 Page
1/2 Page
2/3 Page
Full Page
8
1-issue
|
$800
$1,050 $1,250
$1,650
$1,900 3-issue (annual)
$600
$800
$950
$1,225
$1,420
Premium Positions
Ad Size
|
Pages 3-8 (Full Page)
Inside Back
Inside Front
Specialty Spread (2 Page)
Tear out Insert
Postcard Insert
Back Cover
1-issue
|
$2,100
$2,250
$2,250
$3,500 Contact us for details
Contact us for details
$2,500
3-issue (annual)
$1,700
$1,800
$1,800
$2,500
$2,000
NOTE: Advertorials also available.
Add-On Opportunity:
THE KEEFE GUIDE
The Keefe Guide is a full color real estate listing guide printed 4x a year. 5,000
copies (20,000 annually) are printed and distributed locally. All rates are annual.
For more info, see the last page of the media kit.
Full Page
½ Page
$1,000*
$500*
*This is only available as an add-on for Lake & Country advertisers. Cannot be purchased separately.
Contact Katrina for pricing information:
Katrina Lubinski, Advertising Sales Executive: 262.749.6512
PUBLICATION
SCHEDULE*
Reserve Space
Materials Due
Publication
JAN 7
JAN 21
MARCH 7
SUMMER
APRIL 14
APRIL 28
JUNE 13
FALL/WINTER
SEPT 15
SEPT 29
OCT 14
SPRING
*All dates are subject to change without notice.
Ad Requirements
Ads submitted incorrectly, including incorrect size, may incur production charges.
Lake & Country is not responsible for accuracy in ads submitted without a proof.
Standard web offset printing variations apply.
PREFERRED FILES: PDF [high resolution]
n All ads/spreads must be supplied with .125” bleeds (no crop marks)
nAll ads must be supplied with .25” Live Area or Safety.
n300 dpi, CMYK (no spot/Pantone colors)
nAll fonts embedded or outlined
MAGAZINE TRIM SIZE: 8.375” x 10.875”
n BINDING METHOD: Perfect Bind w/hinge score
n PRINTING PROCESS: Web Offset
n Body Ink: 4/4 Process
n Body Stock: 70# Soft Gloss Text
DIGITAL AD/ARTWORK QUESTIONS:
Katrina Lubinski, Advertising Sales Executive: 262.749.6512
1. Full-Page*
Trim:
8.375”W X 10.875”H
Bleed:
8.625”W X 11.125”H
3. 1/3 page* [Trim size]
Square:
4.9375”w x 4.8125”H
Vertical: 2.375”w x 9.875”H
2. Half-page* [Trim sizes]
Horizontal: 7.375”W x 4.8125”H
Vertical:
3.5625”W x 9.875”H
4. 1/6 page* [Trim sizes]
Horizontal: 4.9375”W x 2.375”H
Vertical: 2.375”W x 4.9375”H
5. 2/3 page* [Trim sizes]
Vertical: 4.875”W x 9.875”H
Reminder: Please include .25” margin for
live area and .25” bleed, no crop marks.
5.
1.
2.
3.
4.
*Sizes are subject to change.
9
The Keefe Guide
The Keefe Guide is a quarterly publication exclusively
filled with real estate listings. 5,000 copies of the
Guide are printed and distributed locally. With
20,000 copies printed annually, the Keefe Guide
is an excellent opportunity to further expose your
company’s services to buyers and sellers of real
estate in our area.
Real Estate
KEEFE
gu id e
MLS #135 4893
PAGE 3
GENE VA LAKE
$6,49 5,000
MLS #135 4175
PAGE 17
Keefe Guide
Fall 201
4
10
GENE VA LAKE
$3,69 0,000
n
keeferea
lestate.c
MLS #138 6182
PAGE 9
om
Annual Rates
The Keefe Guide is a full color real estate listing guide printed 4x a year. 5,000
copies (20,000 annually) are printed and distributed locally. All rates are annual.
For more info, see the last page of the media kit.
Full Page
½ Page
$1,000*
$500*
*This is only available as an add-on for Lake & Country advertisers. Cannot be purchased separately.
Contact Katrina for pricing information:
Katrina Lubinski, Advertising Sales Executive: 262.749.6512
PUBLICATION
SCHEDULE*
Reserve Space
Materials Due
Publication
SPRING
FEB 4
FEB 25
APRIL 1
SUMMER
MAY 5
MAY 26
JULY 1
FALL
AUG 11
SEPT 1
OCT 7
WINTER
NOV 17
DEC 1
JAN 6
*All dates are subject to change without notice.
n
LAKE BEULA
H
$1,79 9,000
1.800.69
0.2292
Lake & Country Advertising Contract
ADVERTISER INFORMATION
Business Name:
Phone:
Contact Name:
Business Address:
Email:
City:
State:
Zip:
ADVERTISEMENT DETAILS (Circle all that apply)
ISSUE(S):
SPRING ‘16
| SUMMER ’16
|
FALL/WINTER ‘16/’17
Ad Size:
Price Per Issue:
Total Contract:
Check One:
o Please contact me for help with ad design* o I will provide high res printing ad
o Please rerun my existing ad
*Lake & Country offers 1 hour of free ad design for all new accounts.
CONFIRMATION [please print]
Advertiser agrees to all Terms & Conditions as set forth on the Terms & Conditions section of this contract.
ADVERTISER
KEEFE REAL ESTATE
NAME:
NAME:
TITLE:
TITLE:
DATE:
DATE:
SIGNATURE:
SIGNATURE:
11
Terms & Conditions
Advertiser wishes to insert advertising in Lake & Country (“Magazine”) published by Keefe &
or any part of the Magazine because of strikes, work stoppages, accidents, fires, acts of God
Associates, Inc. (“Lake & Country,”).
or any other circumstances not within the control of Lake & Country.
All orders for advertising space must be confirmed in writing by Lake & Country. All notices
This Agreement shall be binding upon the successors and assigns of Lake & Country and may
to be provided to L&C hereunder shall be addressed to Lake & Country Attention: Marketing
be amended only by a written agreement signed by L&C and Advertiser.
Department, 751 Geneva Parkway P.O. Box 460 Lake Geneva, WI 53147.
IN NO EVENT SHALL LAKE & COUNTRY BE LIABLE FOR ANY SPECIAL INDIRECT, INCIDENTAL,
If Advertiser fails to provide copy or materials to L&C in time to meet the space-closing date
CONSEQUENTIAL OR EXEMPLARY DAMAGES WITH RESPECT TO ANY SUBJECT MATTER OF THIS
of an issue in which Advertiser has ordered space, Advertiser will remain able to Lake &
AGREEMENT. Lake & Country, LIABILITY HEREUNDER IS LIMITED THE CHARGE FOR THE
Country, for payment at the rate set forth herein for the space reserved.
ADVERTISEMENT IN QUESTION.
Lake & Country has the right to insert the advertising anywhere in the Magazine at its
Advertiser is responsible for any and all expense incurred by L& C in the process of collecting
discretion, and any condition on contracts, orders or copy instructions involving the placement
unpaid balances.
of advertising within the Magazine (such as page location, competitive separation or
placement facing editorial copy) will be treated as a positioning request only and cannot
The person signing this Agreement on behalf of Advertiser certifies that he or she has been
be guaranteed. Inability or failure to comply with any such condition shall not relieve
duly authorized to do so by Advertiser.
Advertiser of the obligation to pay for the advertising.
Lake & Country is not responsible for errors or omissions in any advertising materials
provided by Advertiser or for changes made after the closing date for publication. Lake
& Country, failure to insert an advertisement in the requested issue invalidates the order
for insertion in that particular issue, but shall not constitute a breach of contract. The
advertisement is accepted for publication entirely upon the representation by Advertiser that
Advertiser is authorized to publish the contents thereof. In consideration of the publication
of such advertising.
Advertiser will fully indemnify and hold Lake & Country and its officers, directors, employees,
agents and affiliated entities harmless from and against any expenses or loss by reason
of any claims or actions against L&C arising out of the publication or creation of the
advertisement.
Lake & Country, reserves the right, in its sole discretion, to refuse or cancel any advertising or
to limit the advertising content of any issue of the Magazine.
L&C shall not be subject to any liability whatsoever for any failure to publish or circulate all
12
Advertiser Signature
Date