Buenos Aires, September 2-4, 2015

Buenos Aires,
September 2-4, 2015
WELCOME!
Fundación TyPA - Teoría y Práctica de las Artes in Argentina
and the American Alliance of Museums (AAM) in the US,
have joined forces to develop and present Reimagining
the Museum – Conference of the Americas, which will
explore successful museum transformations by discussing
challenges, sharing examples of innovation and cross-cultural
collaboration and learning how to initiate change. We are
excited to facilitate the development of this network of
professionals from the Americas, which will be an important
tool for continuing to promote positive transformation in the
museum field.
More than 400 museum professionals primarily from the
Americas are gathered this week to share experiences
and initiate an important dialogue for positive change in
museums. Over the next few days, we will reimagine together
our museums.
Follow
the conversation
online
#elmuseoreimaginado
Américo Castilla
Fundación TyPA - President
Laura Lott
AAM - President & CEO
All the information in
www.elmuseoreimaginado.com
The “Reimagining the Museum” logo
was created by Jorge Codicimo
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ORGANIZED BY
TEAM
FOR FUNDACIÓN TyPA TEORÍA Y PRÁCTICA DE
LAS ARTES
Director:
Américo Castilla
FUNDACIÓN TyPA - TEORÍA
Y PRÁCTICA DE LAS ARTES
AAM - AMERICAN ALLIANCE
OF MUSEUMS
Fundación TyPA – Teoría y Práctica de las
Artes, based in Buenos Aires, provides
training and advocacy in the fields of
literature, museums, film and the arts
throughout Latin America. It organizes
workshops and conferences, conducts
and publishes research, offers advice
and organizes collaborative networks to
support cultural production and foster
communication around the world. Over
the past 10 years, TyPA has brought
experts from leading institutions across
the world to Latin America to lead
trainings, serving nearly 500 museum
professionals through its professional
development initiatives. Recent programs
have focused on art and social integration,
creative management, the role of visitors,
communications and marketing, and
designing innovative experiences. The
TyPA Lab for Museum Management,
created to train a new generation of
museum leaders in Latin America, was
initiated in 2013 and is reputed to be one
of the most original and effective training
institutes in the field.
The world’s largest museum service
organization, the American Alliance
of Museums strengthens museums
through leadership, advocacy and
collaboration. AAM has been bringing
museums together since 1906, helping
to develop standards and best practices,
offering essential resources and career
development, and providing advocacy
on issues of concern to the entire
museum community. AAM represents a
membership of over 29,000 institutions
and individuals from all 50 US states and
nearly 60 countries. Its Annual Meeting
and MuseumExpo attracts over 5,000
museum professionals in the US and
globally and features educational sessions
addressing issues and challenges common
to the museum field. AAM has provided
professional development programs in
other countries and administers Museums
Connect, a US Department of State
grant program that partners museums
and communities in the US and abroad
to address social issues and cultural
diplomacy.
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General Coordination:
Juana Torino
Programming:
Ana van Tuyll
Networking:
Violeta Bronstein
Communication:
Tatiana Becco
Communication Advisor:
Guadalupe Requena
Production:
Maia Persico
Expo:
Mónica Pérez
Volunteers:
Florencia González de Langarica
Agustina Lipovich
Graphic Design:
Pablo Sara
Administration:
María del Mar Espinosa
FOR AAM - AMERICAN
ALLIANCE OF MUSEUMS
Dean Phelus
Senior Director, Leadership Programs
Madeline Vadkerty
Senior Manager, International Programs
ADVISORY COMMITTEE
Leslie Bedford
Museum Consultant, USA
Kathy Dwyer Southern
Faculty, George Washington University
USA, & ICOM-US Co-Chair
Ticio Escobar
Director, Museo de Arte Indígena, Centro
de Artes Visuales, Paraguay
Claudio Gómez Papic
Director, Museo Nacional de Historia
Natural, Chile
María Mercedes González
Director, Museo de Arte Moderno de
Medellín, Colombia
Elaine Heumann Gurian
Museum Consultant, USA
María Eugenia Salcedo Repolês
Education Manager, Instituto Inhotim,
Brazil
Silvia Singer
Director, MIDE, Mexico, & AAM Board
Member
Carlos Tortolero
President, National Museum of Mexican
Art, USA, & AAM Board Member
James Volkert
Principal Exhibition Associates, USA
Deborah Ziska
Director, Press & Public Information,
National Gallery of Art, USA, & ICOM-US
Board Member
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BUENOS AIRES
In the milongas of Buenos Aires, dancing
usually begins after 11 PM. This is a city
that never sleeps! It would be difficult to
absorb all the pleasures of Buenos Aires
in one day: joining the lively tango scene,
visiting bookstores, previewing the latest
films or chatting leisurely with friends at a
café. Visitors find that they quickly make
an emotional connection to Buenos Aires.
Buenos Aires was established twice, in
1536 and 1580, by Spaniards Pedro de
Mendoza and Juan de Garay, not far from
what is now Plaza de Mayo. This main
city square is just steps from the NH City
Hotel, the conference headquarters hotel.
Nearby is the pathway to the Mothers of
Plaza de Mayo, just in front of Casa Rosada
(Pink House)—the official headquarters of
the national government—the Cathedral,
the National Bank and the historic City
Hall. The square is centrally located and
connects major quadrants north, south,
east and west of the city.
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To the east, along the Spanish Avenida
de Mayo, you can see the National
Legislature. To the north you will find
green spaces and parks, museums and
elegant neighborhoods. The south, also
called “La Boca,” is the oldest part of the
city and still home to an Italian community.
It now houses the city’s famous soccer
field and the conference center Usina de
Arte, where you will share experiences
with colleagues from all over the
continent.
Buenos Aires is a multifaceted city that
boasts many attractions. To make the
most of your visit, we hope you will
explore not only its museums but other
landmarks steeped in rich history.
HOTEL AND TRANSPORTATION
The NH City Hotel (Bolívar 160) is the official conference hotel for speakers and
attendees and the bus departure location for our transfer to the conference center,
Usina del Arte.
Buses depart the NH City Hotel for Usina del Arte on September 2,3, & 4 at 8:30 AM and
return from Usina del Arte to the hotel and host museums at 5:30 PM.
For security reasons, we strongly recommend that you travel to Usina del Arte via the
conference bus. To make transportation arrangements at other times, we recommend
calling a radio taxi (do not hail a taxi on the street) or request a car provided by the
hotel. Disembark at the exact location of your destination.
Taxi Premium: (+5411) 5238-0000 / 4374-6666
Taxi Pídalo: (+5411) 4956-1200 / 4932-2222
CityTax: (+5411) 4585-5544
We also recommend the cellphone app: Easy Taxi.
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USINA DEL ARTE
PROGRAM
Agustín Caffarena 1, Corner of Av. Pedro de Mendoza
La Boca, Buenos Aires, Argentina
We invite you to participate in three days of workshops and sessions.
Translation will be provided in English, Spanish and Portuguese.
1st floor
AUD. 1
2nd floor
TyPA CAFÉ
CONFERENCE FEATURES
KEYNOTES
WORKSHOPS
Influential cultural thought leaders
will share insights on reimagining the
museums of the 21st century.
Nine workshops for small group
interaction on specific topics, in order to
move from reflection to action. In addition,
a plenary workshop, for all participants
to collectively imagine the future of
museums, will be held on September 4.
DIALOGUE PANELS
One moderator and up to four subject
matter experts from around the world will
discuss timely issues in the museum field.
There will be more than 50 presenters
from Argentina, Chile, Peru, Brazil,
Colombia, Paraguay, Guatemala, Panama,
Uruguay, Mexico, USA, the UK and more!
ON TRIAL
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AUD. 3
ENTRANCE
ON STAGE
Lower level
3rd floor
AUD. 2
Lower level
MUSEO DEL CINE
1st floor
EXPO
In a trial-like session format, hear
opposing points of view on whether
the use of mobile devices detracts from
or enhances the visitor experience in
museums. Colleagues will assume the
role of magistrate, prosecutor, attorney
and witnesses to debate the issue. The
audience will decide the verdict.
NETWORKING
Different professional exchange proposals
and informal activities, designed to get
to know each other better, to share
experiences and plan future collaborations
with those who seek to reimagine the
museums of the Americas.
EXPO
A showcase to learn about the products
and services of cultural organizations
and museum suppliers. Visit the booths
of exhibitors from Argentina, Canada,
Mexico, United Kingdom and Puerto Rico
and return to your museum with new
contacts and ideas.
Rapid-fire sessions delivered in six
minutes featuring 16 innovative case
studies selected by an open call. Case
studies will include:frustrations that
turned into the best possible learning
experience, the adventurous life of a
museum professional, a creative solution
that makes you feel proud — and other
fascinating experiences!
THE CROWNING EVENT
A competition of five visionary projects
presented before a jury who will
deliberate and select the winner. The best
plan will be crowned by Reimagining the
Museum and will receive a grant to initiate
the project.
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TUESDAY
3:00 - 5:00 PM
NETWORKING
FROM VILLAGE TO
METROPOLIS: HISTORICAL
CASCO / WALKING TOUR
Organized by Eternautas
Advance registration required:
[email protected]
7:00 - 9:00 PM
NETWORKING
OPENING RECEPTION
Museo de Arte Moderno de Buenos Aires
Join us for a toast as we kick off the
Reimagining the Museum conference, meet
new colleagues and tour the museum.
+ info on page 26
WEDNESDAY
8:30 AM - 5:30 PM
REGISTRATION
& EXPO OPENING
9:00 - 9:50 AM f TyPA Café
NETWORKING
OPENING COFFEE
10:00 - 10:30 AM f Aud. 1
OPENING SESSION AND
ORIENTATION
WELCOME!
Américo Castilla (Fundación TyPA,
Argentina) + Kaywin Feldman (American
Alliance of Museums, US)
Welcome remarks and general orientation
for all attendees who have come from
around the world and who are meeting
today in Buenos Aires to reimagine
museums together.
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10:30 - 11:15 AM f Aud. 1
KEYNOTE
JOSÉ NUN (ARGENTINA)
President of Fundación de Altos Estudios
Sociales. Specialist in sociology and
political sciences, former secretary of
culture of the presidency of the Nation
of Argentina and founder of the Instituto
de Altos Estudios Sociales at the National
University of San Martin
“There are two remarkable facts: the fact
that an interpretation can be seen; and the
fact that without interpretations it would
not be possible to live in society. There
are probably few places such as museums
where this is most evident.”
11:15 - 11:45 AM
BREAK
11:15 - 11:45 AM f TyPA Café
NETWORKING
MUSEUM POP-UP OPENING
Share your story about how museums feed
the imagination. Together we will build this
living and inspiring museum that will grow
in unpredictable ways in the coming days.
+ info on page 23
Aud. 2
ATROCITY AND MUSEUMS /
EXPLORING EXAMPLES OF
VIOLENCE AND MEMORY
Martha Nubia Bello (Museo Nacional de
la Memoria, Colombia) + Florencia Battiti
(Parque de la Memoria, Argentina) +
Roberto Fuertes (Parque por la Paz Villa
Grimaldi, Chile) + Alice M. Greenwald
(National September 11 Memorial &
Museum, US) + Denise Ledgard (Pontificia
Universidad Católica del Perú, Perú)
Recent history in the Americas is tainted
by dictatorship, armed conflict, racial
strife and violence. As wounds remain
open and history is being written, new
museums and documentation centers
emerge everywhere. How do we support
both victims and survivors with respect
and sensitivity? How can we contribute
to building more democratic societies?
Should we aspire to reconciliation?
1:00 - 2:30 PM
LUNCH BREAK
1:15 - 2:15 PM f TyPA Café
NETWORKING
LUNCHTIME CONVERSATIONS
DIALOGUE PANELS
Check the Menu of the Day and decide
the topic and with whom you would like to
continue the conversation.
Aud. 1
1:40 - 2:10 PM f Aud. 2
11:45 AM - 1:00 PM
MUSEUMS CAN CHANGE
LIVES / A NEW VISION FOR
COMMUNITY MUSEUMS
Carlos Tortolero (National Museum
of Mexican Art, US) + Antônio Carlos
Vieira Pinto (Museu da Maré, Brazil) +
Nicolás Testoni (Ferrowhite museo taller,
Argentina) + Carlomagno Pedro Martínez
(Museo Estatal de Arte Popular Oaxaca,
México) + David Anderson (National
Museum of Wales, United Kingdom)
Museums can and should improve
the quality of life for individuals and
communities. Communities can serve and
nourish museums in the most unexpected
ways. Find out how community museums
can actively and thoughtfully build futures.
NETWORKING
WHAT’S ON NÉSTOR GARCÍA
CANCLINI’S MIND?
A journey to the core of his mind, an
intimate conversation to explore those
ideas that keep him awake at night and
future challenges.
García Canclini is one of the most
important theoreticians in Latin America,
and author of essential books about
culture.
2:30 - 3:45 PM f Aud. 1
EXPERIENCES
ON TRIAL / ELECTRONIC
DEVICES ON TRIAL
Does the use of mobile devices in
museums enhance or detract from the
visitor experience? The issues will be
examined in a mock trial. The audience will
decide the final verdict!
Américo Castilla (Fundación TyPA,
Argentina) + Seb Chan (Australian Centre
for the Moving Image, Australia) + Rob
Stein (Dallas Museum of Art, USA) + Maria
Soledad Villagrán Muñoz (Museo Nacional
de Historia Natural, Chile) + Carlos Ortiz
(Department of Culture of the Municipality
of Montevideo, Uruguay) + Ricardo Pinal
(Museo de la Ciudad de Buenos Aires,
Argentina) + Nicolás Testoni (Ferrowhite
museo taller, Argentina)
3:45 - 4:15 PM
BREAK
4:15 - 5:30 PM f Aud. 1
EXPERIENCES
ON STAGE
Eight case studies will be presented in sixminute rapid-fire sessions. Participants:
Pía Landro (Museo de Arte
Contemporáneo de Buenos Aires,
Argentina) + María Gabriela Doña (General
Office of Cultural Heritage of Salta,
Argentina) + Juliane Serres (Museu das
Coisas Banais, Brazil) + Alesha Mercado
(Museo Nacional de Arte, México) +
María Laura Donati (Fundación Navarro
Viola, Argentina) + Juan Manuel Peña
(Fundación Chasquis, Colombia) + Ulla
Holmquist (Museo Larco, Perú) + Kerry
Doyle (Rubin Center for the Visual Arts,
US) + Host: Mariana del Val (Centro
Cultural Córdoba, Argentina)
+ info on page 20
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2:30 - 5:30 PM
WORKSHOPS
Advance registration was required.
+ info on page 24
Aud. 2
DEVELOPING AUDIENCES
AND MUSEUM ADVOCATES
Ana Rosas Mantecón (Universidad
Autónoma Metropolitana, México) + José
Samuel Morales Escalante (Researcher and
museum consultant, México)
Aud. 3
THE ART OF TINKERING – A
CONSTRUCTIONIST APPROACH
Mike Petrich (Exploratorium, US) +
Karen Wilkinson (Exploratorium, US)
Museo del Cine
PROTOTYPES AS A DESIGNING
METHOD
James Volkert (Exhibition Associates, US)
+ Tam Muro (Exhibit Designer, Argentina)
Museo del Cine
LAYERING – CUSTOMIZING
DESIGN FOR PREEXISTING
EXHIBITS
Elaine Heumann Gurian (The Museum
Group, US) + Florencia González de
Langarica (Museo de Arte Moderno de
Buenos Aires, Argentina) + Florencia
Diment (Red MUS, Argentina)
6:30 - 8:30 PM
NETWORKING
MUSEUM VISITS
Museo Nacional de Bellas Artes (MNBA)
Museo de Arte Latinoamericano de
Buenos Aires (MALBA)
At the end of the day buses will depart
for the Museo de Bellas Artes and Museo
de Arte Latinoamericano de Buenos Aires
(MALBA). Choose your first stop and time
permitting, you can walk a few blocks to
the second destination.
+ info on page 26
THURSDAY
9:00 - 9:50 AM f Aud. 1
KEYNOTE
MARCELO MATTOS ARAUJO
(BRAZIL)
Current secretary of culture of the State
of São Paulo and former director at the
Pinacoteca do Estado de São Paulo
“For me, the ideal museum would be so
vital that people would have an essential
and everyday relationship with it…a space
where experiences shape lives.”
10:00 - 11:15 AM
DIALOGUE PANELS
Aud. 1
GOVERNANCE AND
SUSTAINABILITY IN MUSEUMS
/ HYBRID PUBLIC-PRIVATE
MODELS
Claudio Gómez Papic (Museo Nacional
de Historia Natural, Chile) + Sofía Weil
de Speroni (World Federation of Friends
of Museums, Argentina) + Ernesto Gore
(Universidad de San Andrés, Argentina) +
Paulo Vicelli (Pinacoteca do Estado de São
Paulo, Brazil)
What are the most desirable forms of
governance for Latin American museums?
After many years of rigid, traditional
government models, some institutions are
experimenting with flexible hybrid models
that maintain governmental commitment
to equal access to and protection of
collections. What are the implications for
all museums?
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Aud. 2
THE BLACK AMERICAS /
VISIBILITY, REPRESENTATION
AND THE CULTURAL
DYNAMICS OF AFRICANDESCENDED COMMUNITIES
Deborah L. Mack (Smithsonian National
Museum of African American History
and Culture, US) + Marcelo Nascimento
Bernardo da Cunha (Universidade Federal
de Bahía, Brazil) + Sonia Arteaga Muñoz
(Museo Afroperuano Zaña, Perú) + Eveline
Pierre (Haitian Heritage Museum, US)
Why are so many Latin American
national, historical and art museums in
the Caribbean and Latin America silent
about their African-descended histories,
communities and cultures? How do
museums with black communities develop
a professional practice that engages
both the historical past and their living
communities of today? Focusing on
visibility, sustainability and networking
issues, the panel invites participation
in this discussion and seeks to launch a
network among those addressing these
issues throughout the Americas.
11:15 - 11:45 AM
BREAK
11:15 - 11:45 AM f TyPA Café
NETWORKING
TyPA LAB 2016
Fundación TyPA invites you to share
coffee with graduates of the TyPA Lab
on Museum Management. Soon the 2016
edition of this vocational training program
will begin. This is an excellent opportunity
to assess whether you would like to be
part of the 2016 group.
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11:45 AM - 1:00 PM
1:00 - 2:30 PM
3:45 - 4:15 PM
2:30 - 5:30 PM
DIALOGUE PANELS
LUNCH BREAK
BREAK
WORKSHOPS
Aud. 1
1:15 - 2:15 PM f TyPA Café
4:15 - 5:30 PM f Aud. 1
Advance registration was required.
+ info on page 24
NETWORKING
LUNCHTIME CONVERSATIONS
EXPERIENCES
ON STAGE
Check the Menu of the Day and decide
the topic and with whom you would like to
continue the conversation.
Eight case studies will be presented in sixminute rapid-fire sessions. Participants:
Felicitas Asbert (Museo Superior de
Bellas Artes Evita Palacio Ferreyra,
Argentina) + Agueda Caro Petersen
(Museo de Ciencias Naturales de la
Municipalidad de Necochea, Argentina)
+ Arturo Charria (Museos Escolares de
la Memoria, Colombia) + Clara Gabriela
Castillo Domínguez (Antiguo Colegio de
San Ildefonso, México) + Isabela Ribeiro de
Arruda (Museu Paulista da Universidade
de Sao Paulo, Brazil) + Milene Chiovatto
(Pinacoteca do Estado de São Paulo,
Brazil) + Eva Carolina Gómez Mannheim
(Museo para la Identidad Nacional,
Honduras) + Kathryn Potts (The Whitney
Museum of American Art, US) + Host:
Mariana del Val (Centro Cultural Córdoba,
Argentina)
+ info on page 20
MUSEUMS 2035 /
TRENDS, CHALLENGES AND
OPPORTUNITIES FOR THE
FUTURE
Américo Castilla (Fundación TyPA,
Argentina) + Néstor García Canclini
(Universidad Autónoma Metropolitana
de México) + Seb Chan (Australian Centre
for the Moving Image, Australia) + Silvia
Singer (Museo Interactivo de Economía,
México) + David Fleming (Museum
Association, United Kingdom)
Analyzing social and technological
trends that will impact museums, this
conversation will propose a new vision
for museums in the Americas and explore
why it is important to strive for these
ideals in the future.
TyPA Café
ANTICONFERENCE / YOU
PROPOSE THE TOPIC
Mar Dixon (Audience Development and
Social Media Specialist, United Kingdom)
In the spirit of spontaneity, attendees will
propose provocative topics for rapidpaced debate and discussion.
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1:40 - 2:10 PM f Aud. 2
NETWORKING
WHAT’S ON ALICE
GREENWALD’S MIND?
A journey to the core of her mind, an
intimate conversation to explore those
ideas that keep her awake at night and her
future challenges.
Alice Greenwald is director of the National
September 11 Memorial & Museum (US)
and played a central role in the design and
implementation of this museum.
2:30 - 3:45 PM f Aud. 1
EXPERIENCES
THE CROWNING EVENT
A competition among five visionary
projects. Participants:
Arturo Martín Mac Kay Fulle (Universidad
de Lima, Perú) + Paula Caballería Aguilera
(Museo de Artes Visuales, Chile) +
Marcela Giorla (Museo del Juguete de San
Isidro, Argentina) and Analía Bernardi
(Ferrowhite museo taller, Argentina)
+ Paulina Guarnieri (Fundación Proa y
REMCAA, Argentina) + Yazmín Guerrero
Reyes (researcher, México)
A panel of judges composed of María
Eugenia Salcedo Repolês (Museum
Education Specialist, Brazil), Deborah L.
Mack (Smithsonian National Museum of
African American History, US) and Andrés
Roldán (Parque Explora, Colombia) will
evaluate the proposals and select the
winner. The best plan will be crowned by
Reimagining the Museum and receive a
grant to initiate the project.
+ info on page 22
Aud. 3
THE ART OF TINKERING – A
CONSTRUCTIONIST APPROACH
Mike Petrich (Exploratorium, US) +
Karen Wilkinson (Exploratorium, US)
Museo del Cine
PROTOTYPES AS A DESIGNING
METHOD
James Volkert (Exhibition Associates, US)
+ Tam Muro (Exhibit Designer, Argentina)
Museo del Cine
LAYERING
Elaine Heumann Gurian (The Museum
Group, US) + Florencia González de
Langarica (Museo de Arte Moderno de
Buenos Aires, Argentina) + Florencia
Diment (Red MUS, Argentina)
Aud. 2
MINIMUM MUSEUM
STANDARDS
Claudio Gómez Papic (Museo Nacional de
Historia Natural de Chile, Chile) + Américo
Castilla (Fundación TyPA, Argentina) +
William Eiland (Georgia Museum of Art,
US) + David Fleming (Museum Association,
United Kingdom)
TyPA Café
HOW TO INITIATE CHANGE IN
SMALL AND MEDIUM MUSEUMS
Barbara Henry (Barbara Henry &
Associates, US) + Violeta Bronstein
(Fundación TyPA, Argentina)
6:15 - 9:00 PM
NETWORKING
VISIT + SHOW
Centro Cultural Kirchner
At the end of the day buses will depart
from Usina del Arte to the Centro Cultural
Kirchner.
+ info on page 26
15
FRIDAY
9:00 - 9:50 AM f Aud. 1
KEYNOTE
DEBORAH L. MACK (US)
Associate director for constituent and
community services, National Museum
of African American History and Culture,
Smithsonian Institution.
“We must have the collective confidence
to grapple with issues that are messy,
with the unknown, with that which is
unresolved. And it is equally important
that we do this work while sharing our
information and our authority with each
other and with the communities we serve.”
10:00 - 11:15 AM
DIALOGUE PANELS
Aud. 1
MUSEUM COMMUNICATION /
TIPS FOR A COMPREHENSIVE
COMMUNICATION STRATEGY
IN MUSEUMS
Mar Dixon (Audience Development and
Social Media Specialist, United Kingdom)
+ Margot López (Biomuseo, Panamá)
+ Guadalupe Requena (Museo de Arte
Latinoamericano de Buenos Aires,
Argentina) + Robert Stein (Dallas Museum
of Art, US)
Communication in museums involves
much more than announcing the latest
news. Today there are many ways in
which museums communicate, including
exhibition and object labels, marketing,
publications, websites and social media,
museum architecture and even through
the uniforms of security staff.
Is it possible to achieve comprehensive,
strategic communication in both the
virtual and physical environment? How do
we design it?
16
Aud. 2
SMALL IS BIG / VIRTUAL,
TRAVELING AND SMALL
MUSEUMS THAT HAVE A
SIGNIFICANT IMPACT
Gustavo Buntinx (Micromuseo, Perú) +
Irene Cabrera (Museo de las Migraciones,
Uruguay) + Vivian Salazar Monzón
(Instituto Internacional de Aprendizaje
para la Reconciliación Social, Guatemala)
+ Daniela Pelegrinelli (Museo del Juguete
de San Isidro, Argentina)
Many small museums in Latin America
have significant impact and relevance
in their community, despite their limited
size and resources. What can we learn
from these examples? How can virtual
technology extend the impact and reach
of small museums beyond their physical
walls? This dialogue explores case studies
that have employed creative solutions to
common challenges, affirming that small
can still be powerful.
11:45 AM - 1:00 PM
1:00 - 2:30 PM
DIALOGUE PANELS
LUNCH BREAK
Aud. 1
1:15 - 2:15 PM f TyPA Café
ALL FOR ONE AND ONE FOR
ALL / INTERDISCIPLINARY
ENHANCEMENT OF THE
MUSEUM EXPERIENCE
11:15 - 11:45 AM
María Eugenia Salcedo Repolês
(Museum Education Specialist, Brazil)
+ Karen Bernedo Morales (Asociación
Cultural Museo itinerante Arte por la
Memoria, Perú) + Andrés Roldán (Parque
Explora, Colombia) + Karen Wilkinson
(Exploratorium, US)
An interdisciplinary approach to museum
interpretation combining art, science
and history can enrich the narrative
and enhance the visitor experience.
Learn about recent successful museum
collaborations and partnerships that have
employed an interdisciplinary approach in
the interpretation of their collections, and
the benefits of this approach.
BREAK
Aud. 2
NETWORKING
LUNCHTIME CONVERSATIONS
Check the Menu of the Day and decide
the topic and with whom you would like to
continue the conversation.
1:40 - 2:10 PM f Aud. 2
NETWORKING
WHAT’S ON DAVID
ANDERSON’S MIND?
A journey to the core of his mind, an
intimate conversation to explore those
ideas that keep him awake at night and his
future challenges.
David Anderson is director at National
Museum Wales, United Kingdom, and as
the president of the Museums Association
in the UK led the “Museums Change Lives”
campaign focused on the support of
disadvantaged communities.
WE ARE ALIVE! / VOICES OF
INDIGENOUS AND BLENDED
CULTURES IN MUSEUMS
Ticio Escobar (Centro de de Artes
Visuales/Museo del Barro, Paraguay) +
Lia Colombino (Museo de Arte Indígena,
Paraguay) + Sven Haakanson, Jr. (Burke
Museum, US) + J’net AyAy Qwa Yak
Sheelth (Royal Ontario Museum, Canada)
Museums generally focus on objects and
collections to better understand the past
and different cultures. In some regions of
Latin America, indigenous and blended
cultures are majority populations that
form active and vibrant communities.
Learn how museums can encourage
dialogue with this audience to keep their
past and present alive, and ensure an
authentic, inclusive interpretation of their
sacred objects and history.
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2:30 - 4:30 PM f Aud. 1
7:00 - 10:00 PM
PLENARY WORKSHOP
REIMAGINING MUSEUMS / A
VISION OF THE FUTURE
NETWORKING
CLOSING PARTY
Mar Dixon (Audience Development and
Social Media Specialist, United Kingdom)
A plenary session at the end of the
conference invites all attendees to reflect
on the issues that were discussed during
the conference to help inform a position
paper on a shared vision for the future and
the action steps needed to achieve it.
4:30 - 4:45 PM
BREAK
4:45 - 5:30 PM f Aud. 1
CLOSING REMARKS
ELAINE HEUMANN GURIAN
(US)
Museo de la Ciudad, Casa Altos de
Elorriaga
A moment to gather together to celebrate
the convening and all that happened
and toast to the future of museums with
colleagues.
At the end of the conference buses will
depart for the NH City Hotel. The Museo
de la Ciudad is withing walking distance of
the hotel.
Address: Defensa 185-187
+ info on page 26
SATURDAY
10:00 AM - 2:00 PM
NETWORKING
IMAGES OF BUENOS AIRES /
CITY BUS TOUR
Organized by Eternautas. For reservations
and payments, contact:
[email protected]
+ info at www.elmuseoreimaginado.com
10:30 AM - 3:30 PM
NETWORKING
VISIT TO MAT /
MUSEO DE ARTE TIGRE
Organized by Agencia de Cultura de Tigre
and MAT. Advance registration required.
(Attendance is limited).
+ info on page 26
11:00 AM - 7:00 PM
NETWORKING
VISIT FUNDACIÓN PROA
+ info on page 26
2:00 - 6:00 PM
NETWORKING
IMAGES OF BUENOS AIRES /
CITY BUS TOUR
Organized by Eternautas. For reservations
and payments, contact:
[email protected]
+ info at www.elmuseoreimaginado.com
2:00 - 8:30 PM
NETWORKING
VISIT ESPACIO FUNDACIÓN
TELEFÓNICA
+ info on page 26
While the most important conclusions of
the conference will be personal, Elaine
Heumann Gurian will provide observations
and insight on some of the issues that
emerged and offer suggestions for
potential next steps for the museum
community in Latin and North America.
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19
ON STAGE
Descriptions for the On Stage presentations. Case studies were selected
through an open call to the museum field.
Wednesday
4.15 - 5:30 PM f Aud. 1
Pía Landro
(Museo de Arte Contemporáneo de
Buenos Aires, Argentina)
Learn about the advantages and
disadvantages of thinking under pressure
and a new approach to successfully
dealing with stressful workplace
situations.
María Gabriela Doña
(Dirección General de Patrimonio
Cultural de Salta, Argentina)
What does heritage mean in an ancient
desert village? Learn how the towns of
Iruya and Tastil in Argentina engaged their
communities in defining their heritage
and collective identity through the
preservation and interpretation of their
day-to-day objects and traditions.
Juliane Serres
(Museu das Coisas Banais, Brazil)
Gain insight on a research project
developed with students at the Federal
University of Pelotas that created a
virtual museum highlighting and inviting
discussion on the significance of everyday
objects that have sentimental value.
Alesha Mercado
(Museo Nacional de Arte, Mexico)
Who is teaching whom? This case study
explores the relationship and exciting
synergy between two museums, one
located in an impoverished area near
Mexico City, and the other an iconic
museum belonging to the National
University.
20
María Laura Donati
(Fundación Navarro Viola, Argentina)
Some museums in the Province of Buenos
Aires engage adults over the age of 65 to
serve as cultural facilitators. Gain insight
on the benefits and risks of engagement
with this audience in this role.
Juan Manuel Peña
(Fundación Chasquis, Colombia)
A museum multimedia program entitled
“I Am Going to Tell You the Story”
addresses the problem of land ownership
in Colombia by focusing on the rural
community of Las Pavas. Find out about
this interactive installation that tells a
compelling story through the songs of
peasants.
Ulla Holmquist
(Museo Larco, Peru)
How are professional networks created
and sustained despite physical and
conceptual distances? Gain insight on the
formation of the Network of Pedagogical
Latin American Museums, a group of
museum professionals that is diverse
but unified in ideology, and lessons
learned that can be applied in creating
professional practice networks.
Kerry Doyle
(Rubin Center for the Visual Arts, USA)
The Rubin Center is located on the USMexico border in the world’s largest
binational metropolitan area. Understand
how this border context guides the
museum’s practice in visitor engagement
by eliminating physical divisions through
cross-border exhibitions, installations and
performances.
Thursday
4.15 - 5:30 PM f Aud. 1
Felicitas Asbert
(Museo Superior de Bellas Artes Evita
Palacio Ferreyra, Argentina)
What does an art museum do with
its “beasts”? Gain insight on how this
museum found a practical yet imaginative
solution to insect problems that has
become an accepted museum practice.
Agueda Caro Petersen
(Museo de Ciencias Naturales de la
Municipalidad de Necochea, Argentina)
Learn about a project in which teenage
students interested in science built
an unprecedented atlas of wildlife in
Necochea, a small town in the Province of
Buenos Aires.
Arturo Charria
(Director de los Museos Escolares de la
Memoria, Colombia)
Learn about a museum program in
which students from high schools in
disadvantaged neighborhoods envisioned
a museum to reconstruct historical
memory through objects and stories.
Clara Gabriela Castillo Domínguez
(Antiguo Colegio de San Ildefonso,
Mexico)
Investigate the challenges of negotiating
terms and conditions on contracts for
temporary exhibitions between national
and international institutions, which often
include the interests and participation of
stakeholders such as curators, donors,
artists and sponsors.
Isabela Ribeiro de Arruda
(Museu Paulista da Universidade de São
Paulo, Brazil)
How does a museum remain active when
it is closed to the public for renovation?
Gain insight on innovative ways to remain
active during museum renovation or
reconstruction by offering workshops,
games and educational activities.
Milene Chiovatto
(Pinacoteca do Estado de São Paulo,
Brazil)
Let’s play! This presentation will engage
the audience in a game that enhances
learning about the museum’s art collection
and fosters, through play, connections
among visitors of all ages.
Eva Carolina Gómez Mannheim
(Museo para la Identidad Nacional,
Honduras)
As Einstein said, “In times of crisis, only
imagination is more important than
knowledge.” Find out what happened
when The Museo para la Identidad
Nacional used its own imagination
and creativity to install a roof made of
multicolored umbrellas across the street.
Kathryn Potts
(The Whitney Museum of American Art,
USA)
Learn how the recently reopened Whitney
Museum is envisioning a new way of
integrating itself into New York City
by removing both physical and social
barriers.
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THE CROWNING
EVENT
Get to know details of each of the five visionary projects that will compete
to be crowned by Reimagining the Museum. A jury composed of María
Eugenia Salcedo Repolês (Museum Education Specialist, Brazil), Deborah
L. Mack (Smithsonian National Museum of African American History, USA)
and Andrés Roldán (Parque Explora, Colombia) will deliberate, evaluate the
proposals and select a winner that will receive a grant to initiate the project.
Thursday
2.30 - 3:45 PM f Aud. 1
Arturo Martín Mac Kay Fulle
(Universidad de Lima, Peru)
This presentation envisions a new
interpretation center on immigration to
be called IDEM – Inga and Mandinga. Its
name refers to historiographer Ricardo
Palma’s famous phrase about the origins
of the Peruvian population and social
equality in Peru. The IDEM Center would
champion the blended Peruvian culture
as an example of advocating for a society
without prejudice.
Paula Caballería Aguilera
(Museo de Artes Visuales, Chile)
Often museums are competitors rather
than allies in attracting audiences. Based
on principles applied in games, scientific
thinking and social networking, this
presentation advances a new approach
among art museums that promotes
sharing audiences as a means of offering
interconnected, recreational, social and
memorable learning opportunities in a
multimuseum experience.
Marcela Giorla
(Museo del Juguete de San Isidro,
Argentina) and Analía Bernardi
(Ferrowhite museo taller, Argentina)
This presentation proposes mounting a
collaborative exhibition about toy trains
on a real train that travels between
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Buenos Aires and Bahia Blanca, where
the Museo del Juguete de San Isidro and
Ferrowhite museo taller are respectively
located. The exhibition would engage
visitors in play and impart knowledge on
how rail transportation fueled Argentina’s
progress and development.
Paulina Guarnieri
(Fundación Proa y REMCAA, Argentina)
This presentation proposes a Platform
for Latin American Projects—an online
tool used to visualize, contextualize
and research museum practices in Latin
America. The tool would offer information
on past and current projects, proposed or
visionary proposals and a resource library
to foster continuous learning and museum
exchange.
A POP-UP MUSEUM
MUSEUMS, PLACES FOR
IMAGINATION
To imagine is to see the world and oneself anew. And museums help us do
that in millions of ways. (Leslie Bedford, The Museum Group, US)
What is a pop-up museum?
A pop-up museum is a temporary participatory exhibit. Its goal is to generate
conversation around a particular topic.
Why a pop-up museum about imagination?
“Reimagining the museum” means embracing the power of the imagination in our work.
We invite you to share a story about how a museum visit inspired your imagination and
curiosity, opened you to other realities, or transported you to a different time or place.
How can I participate?
Please write a short text, poem or song, make a drawing or bring an image to add
to the pop-up museum. And then spend some time reading and commenting on the
contributions others have made.
Imagine the possibilities!
Every day, at TyPA Cafe
Yazmín Guerrero Reyes
(Investigadora independiente, Mexico)
According to UNESCO, 50 percent of
the languages spoken in the world are
in danger of disappearing. While Mexico
is one of the eight nations that account
for half of the world’s languages, many
languages spoken there are vanishing due
to ignorance and prejudice. A traveling
exhibition on languages as a vital link to
our understanding of cultural identities is
proposed.
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WORKSHOPS
Learn more about workshops.
THE ART OF TINKERING – A
CONSTRUCTIONIST APPROACH
Mike Petrich (Exploratorium, USA) + Karen
Wilkinson (Exploratorium, USA)
This active workshop session invites you
to explore the intersection of science, art
and technology. We’ll make circuit-based
projects together exploring “The Art
of Tinkering” for the first half, and then
work as educators and designers of such
experiences for the second half, looking
closely at the dimensions of learning for
this approach. The session leaders, from
the Exploratorium, have worked together
to design, prototype and facilitate creative
making and tinkering experiences for all
ages in both formal and informal learning
environments. Prior experience with
circuits or tinkering is welcomed but not
required.
Wednesday, September 2 and Thursday,
September 3, 2:30 - 5:30 PM / Aud. 3
PROTOTYPES AS A DESIGNING
METHOD
James Volkert (Exhibition Associates,
USA) + Tam Muro (Exhibit Designer,
Argentina)
This hands-on workshop will present
design methodology to promote visitor
engagement by updating preexisting
exhibitions and using prototypes as a
method to test ideas by installing them
directly in the gallery. The Museo del Cine
Pablo Ducrós Hicken will serve as the
site of the workshop, and participants
will work with the current exhibition.
The work will partially overlap with the
workshop “Layering – Customizing Design
for Preexisting Exhibits,” and we will
work together with participants of that
workshop for some of the time.
Wednesday, September 2 and Thursday,
September 3, 2:30 - 5:30 PM / Museo del
Cine
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LAYERING – CUSTOMIZING
DESIGN FOR PREEXISTING
EXHIBITS
Elaine Heumann Gurian (The Museum
Group, USA) + Florencia González de
Langarica (Museo de Arte Moderno de
Buenos Aires, Argentina) + Florencia
Diment (Red MUS, Argentina)
This hands-on workshop will explore many
different exhibition techniques that can be
applied to an already existing exhibition.
We will concentrate on maximizing
experiences for specific audiences and will
explore how to help both one-time and
repeat visitors enjoy the same exhibition
simultaneously. The workshop will be
held onsite at the permanent exhibition
of Museo del Cine Pablo Ducrós Hicken.
The work will partially overlap with the
workshop Prototypes as a Designing
Method, and we will work together with
participants of that workshop for some of
the time.
Wednesday, September 2 and Thursday,
September 3, 2:30 - 5:30 PM / Museo del
cine
DEVELOPING AUDIENCES AND
MUSEUM ADVOCATES
HOW TO INITIATE CHANGE IN
SMALL AND MEDIUM MUSEUMS
Ana Rosas Mantecón (Universidad
Autónoma Metropolitana, Mexico) + José
Samuel Morales Escalante (Researcher and
museum consultant, Mexico)
This workshop will offer attendees
theoretical and practical tools for
engaging audiences and cultural allies.
It will focus on the “why” and “what for”
regarding audience development and
engagement, going beyond marketing
and examining inclusion policies and
encouraging creativity more broadly.
The workshop invites participants to
explore the changing and varied roles
of audiences, exclusion mechanisms as
well as active agents in museums and in
the cultural field. Using specific museum
examples, we will explore how building a
relationship with the public is important
for the strength and sustainability of an
institution.
Wednesday, September 2, 2:30 - 5:30 PM
/ Aud. 2
Barbara Henry (Barbara Henry &
Associates, USA) + Violeta Bronstein
(Fundación TyPA, Argentina)
In this workshop attendees will work with
colleagues on innovative approaches
to promote the institutional change you
are seeking for your museum. Different
transformation processes for small and
medium museums will be discussed
with participants, adapting them to
their unique situations, challenges and
resources. Attendees will create strategies
that inspire a vision for change (why
change?), build internal and external
allies and teamwork (change for and
with whom?), explore the possibilities
(what is changed), and overcome barriers
(changing how we work). Also, there
will be a more personal approach to
understanding your role as a change
agent and how you and your team stay
motivated and committed.
Thursday, September 3, 2:30 - 5:30 PM /
TyPA Café
MINIMUM MUSEUM
STANDARDS
Claudio Gómez Papic (Museo Nacional de
Historia Natural de Chile, Chile) + Américo
Castilla (Fundación TyPA, Argentina)
+ William Eiland (Georgia Museum of
Art, USA) + David Fleming (Museum
Association, UK).
This workshop will offer a shared
understanding of the standards
considered most important for museums
in Latin America, potential processes and
procedures to achieve them and insight
on international museum standards
programs.
Thursday, September 3, 2:30 - 5:30 PM /
Aud. 2
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FRIENDS OF REIMAGINING
THE MUSEUM
NETWORKING
Gain deeper insight of some outstanding cultural organizations in Buenos
Aires and its surroundings. Visit them before, during and after the
conference.
MAMBA / Museo de Arte Moderno de
Buenos Aires
Av. San Juan 350, San Telmo
www.museodeartemoderno.buenosaires.
gob.ar
Mamba is a museum for modern and
contemporary Argentine art that offers
exhibitions, public programs and has a
major publishing project.
Mamba welcomes all participants to
the opening reception and a visit to the
museum and its temporary exhibitions,
to include “Rhythms of Materiality in
Argentine Art of the Sixties. ”Reimagining
the Museum Opening Reception.
Tuesday, September 1, 7:00 -9:00 PM
MNBA / Museo Nacional de Bellas Artes
Av. del Libertador 1473, Recoleta
www.mnba.gob.ar
The MNBA, founded in 1896, houses one
of the most important art collections in
Latin America. Its collections of 19thcentury European and Argentine art are
notable. The MNBA invites you to visit
the temporary exhibition “Tekoporã,
Indigenous and Popular Art from
Paraguay. Museo del Barro Collection,”
curated by Ticio Escobar, one of the
conference speakers (who will attend
the event) and the recently reopened
exhibition galleries of the permanent
collection. A reception will be held at the
museum terraces.
Visit and reception. Wednesday,
September 2, 6:30 - 8:30 PM
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MALBA / Museo de Arte Latinoamericano
de Buenos Aires
Av Pres. Figueroa Alcorta 3415, Palermo
www.malba.org.ar
MALBA preserves and exhibits a collection
of modern and contemporary artists
from Latin America from 20th century
till nowadays. It combines a dynamic
calendar of temporary exhibitions and
display of the permanent collection, and
offers different public programs.
MALBA invites you to visit its permanent
collection and the temporary exhibition
“Young Polesello 1958-1974,” dedicated
to this prestigious Argentine artist. A
reception will be held at the museum.
Visit and reception. Wednesday,
September 2, 6:30 - 8:30 PM
CCK / Centro Cultural Kirchner
Sarmiento 151, Centro
www.culturalkirchner.gob.ar
The CCK is located in a historic and
iconic building –the National Post Office–
restored by the State to become a major
cultural center, opened in May 2015.
The CCK invites attendees to visit the
building and its exhibitions, and the MICA/
Argentine Cultural Industries Market. At
8:00 PM attendees will have the chance to
view an interdisciplinary show at The Blue
Whale, its impressive auditorium, about
200 years of Argentine history and culture
(300 tickets available).
Visit & show. Thursday, September 3,
6:30 - 9:00 PM
Museo del Cine Pablo Ducrós Hicken
Agustín R. Caffarena 51, La Boca
www.museodelcine.buenosaires.gob.ar
The museum was created in 1971 based
on the private collection of Ducros
Hicken, an Argentine researcher. In 2011
it reopened in its permanent location, a
historic building in the neighborhood of La
Boca. The museum –a pioneer of its type
in Argentina and Latin America– owns
the country’s largest archive of films,
photographs and costumes.
Venue for some of Reimagining the
Museum workshops.
Museo de la Ciudad de Buenos Aires
Alsina 417, Downtown
www.museodelaciudad.buenosaires.gob.ar
The museum was founded in 1968 with the
mission of reflecting on the memory of
the “porteños” (natives of Buenos Aires)
through everyday life objects. It comprises
four buildings (two under restoration)
that represent one of the few examples of
housing in Buenos Aires from the mid-18th
to the beginning of the 19th centuries.
Reimagining the Museum Closing
Party. Altos de Elorriaga House. Friday,
September 4, 7:00-10:00 PM
MAT / Museo de Arte Tigre
Paseo Victorica 972, Tigre, Pcia. de
Buenos Aires.
www.mat.gov.ar
Conceived as a house museum, it operates
as a historic building on the Delta and
is a magnificent example of Beaux Arts
architecture. MAT features an important
collection of Argentinian art from the
19th and 20th centuries and also presents
temporary exhibitions.
The Culture Agency from Tigre invites
attendees to a boat tour through the
Delta rivers, with stunning views of the
natural landscape and a short stop at the
Sarmiento Museum. Afterwards the MAT
will host a visit around the museum and an
informal lunch.
The event will begin at 10:30 AM at the
Estación Fluvial Tigre (Gral. Bartolomé
Mitre 305, Tigre). You can get there by
train from Retiro Train Station (schedule:
www.trenmitre.com.ar) or hire a car
recommended by the hotel.
Boat tour around Delta & visit to MAT.
Saturday, September 5, 10:30 AM-3:30 PM
To join this activity, please write to
[email protected] (Attendance is
limited).
Fundación Proa
Av. Pedro de Mendoza 1929, La Boca
www.proa.org
Proa is a cultural institution located in La
Boca neighborhood beneath the South
Art District, and a significant reference
for contemporary visual arts in Buenos
Aires. Proa offers temporary exhibitions
and organizes seminars, conferences,
concerts, film festivals and theater
performances. Its programs are based on
the diffusion of main artistic movements
from the 20th and 21st centuries, and
the development of education projects,
with the permanent support of Techint
company. You can visit the temporary
exhibition “Daros Latinoamérica,” and the
bookstore, and enjoy an incredible view of
La Boca from the Café Proa.
Visits, Tuesday to Sunday,
11:00 AM to 7:00 PM
Espacio Fundación Telefónica
Arenales 1540, Recoleta
www.fundaciontelefonica.com.ar
Espacio Fundación Telefónica offers
different initiatives that accompany
the Digital Culture movement to
include semipermanent and temporary
exhibitions, workshops for families and
schools, and a series of conferences.
Visit the exhibitions “Communication
Ecosystem” and “Big Bang Data.”
Visits Monday to Saturday,
2:00 - 8:30 PM
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EXPO
The Expo is a showcase to learn about the products and services of
museum suppliers and cultural organizations. Come by during the three
days to visit EXPO and connect with exhibitors from Argentina, Canada,
Mexico, Puerto Rico and the UK. Learn about their products and services
and return to your museum with new contacts and ideas.
CONSERVARTE
Buenos Aires, Argentina
Company dedicated to artistic,
photographic and documentary
conservation and preservation. It offers
preventive and corrective services for the
preservation and handling of historical,
artistic, personal and patrimonial valuable
goods.
Contact: Olga Arean (Executive Director)
[email protected]
www.conservarteonline.com.ar
EMBAJADA BRITANICA
Buenos Aires, Argentina
The UK is a world leader in the field of
museums and attractions. It features a wide
variety of companies that offer specialized
and innovative products and services, as
well as traveling exhibitions of the most
renowned museums in the UK.
Contact: Fabiana Cabral (Trade and
Investment Advisory, UKTI-Experience
Economy)
[email protected]
Website/twitter/facebook:
www.experienceuk.org
@ukinargentina
www.facebook.com/ukinargentina
ESTUDIO CAVALLERO
Buenos Aires, Argentina
Design studio offering editorial, graphic and
industrial design as well as photography.
The studio specializes in editorial design,
artwork photographs, artist’s catalogues
and art book collections.
Contact: Juan Cavallero (Director)
[email protected]
www.estudiocavallero.com
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FUNDACIONES GRUPO PETERSEN
Fundación Banco San Juan, Fundación
Banco Santa Fe, Fundación Nuevo Banco
de Entre Ríos y Fundación Banco Santa
Cruz.
Petersen Group Foundations express
the spirit of a group of people with the
mutual interest of constructing a better
country through the development of
educational and cultural programs. Their
areas of interest are corporate volunteering,
education, culture and tax credit.
Contact: Dr. Cecilia Hancevic (General
Coordinator GP Foundations)
[email protected]
www.fundacionbsj.org.ar
www.fundacionbsf.org.ar
www.fundacionbersa.org.ar
www.fundacionbsc.org.ar
EDITORIAL MARCO POLO
México D.F., México
Marco Polo offers solutions for specific
requirements for conservation, restoration,
book assembly, documents, and graphic
and museum materials. The company
designs, provides and distributes a wide
variety of materials and accessories
contributing to the preservation of graphic
memory.
Contact: Alejandra Ávila de Garay (Public
Relations Director)
[email protected]
Website/twitter:
www.edmarcopolo.com
@edmarcopolo
MUSEO PROVINCIAL DE BELLAS ARTES
FRANKLIN RAWSON
San Juan, Argentina
The museum was inaugurated in 1936 and in
2011, it opened the doors to its permanent
venue, an avant-garde building. Its
collection of Argentinean art is one of the
most important in the country. Its pillars are
education, investigation and reintegration
into the community.
Contact: Virginia Agote (Director)
[email protected]
[email protected]
PATAGONIATEC
Buenos Aires, Argentina
Patagoniatec imports and distributes
technology hardware and software,
specializing in electronic components
that can be used by anyone. In addition, it
offers training services for the use of the
components before and after acquiring
them.
Contact: Omar Iván Fardjoume (Founder)
[email protected]
www.patagoniatec.com
TAREA / Instituto de investigaciones sobre
el patrimonio cultural
Buenos Aires, Argentina
The institute brings together specialists in
restoration, chemistry and art history to
address the greatest preservation needs
of cultural heritage in museums, public
institutions, libraries, archives, private
institutions and churches across the
country. Since 2007 it has offered a master’s
degree program and career specialization
on conservation of cultural heritage.
Contact: Damasia Gallegos (Director)
[email protected]
Website/facebook:
www.unsam.edu.ar/institutos/tarea
www.facebook.com/IIPCTallerTarea
TRIARSA
Buenos Aires, Argentina
More than 15 years of experience providing
services to software development and
technological solutions for cultural venues
and collections. Software for collection
management: The Museum System /
Multimedia Apps / Environmental controls
for heritage preservation.
Contact: María Gabriela Serkin (Partner)
[email protected]
www.triarsa.com.ar
WLG INNOVATIONS
Caguas, Puerto Rico
Development of innovative user experiences
for mobile platforms. uDiscover is a platform
that delivers direct mobile content with
valuable information and entertainment
to people visiting recreational, tourist and
cultural venues. It is aimed at enhancing the
visitor experience at low costs.
Contact: Jessica Oppenheimer (Content
Creator)
[email protected]
Website/twitter/facebook:
www.udiscoverapp.com
@WLGInnovations
www.facebook.com/udiscoverapp?fref=ts
ZONE DISPLAY CASES
Quebec, Canadá
Museum display cases built with high-end
technology and innovative engineering
for unsurpassed quality and performance.
Product lines include modular assembly
display case systems, and standardsized and custom-built cases of all types,
delivered and installed worldwide.
Contact: Pierre Giguère (Business
Development)
[email protected]
www.zonedisplaycases.com
The cardboard furniture from TyPA
Cafe and Pop-Up Museum are from:
GRINCRAFT
Buenos Aires, Argentina
Contact: Mariano Sallorenzo (Founder)
[email protected]
Website/twitter:
www.grincraft.com.ar
@GrinCraft
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SPONSORS
Organized by
Main Support
Partners
Colombia
Reino Unido
Estados Unidos
Chile
México
Fellowships
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