SMCHS Graphic Identity Manual_10_30_13

Santa Margarita
catholic high school
GRAPHIC IDENTITY MANUAL
OCTOBER 30, 2013
TABLE OF CONTENTS
THE SMCHS BRAND
Introduction ................................................................................................... 1
SMCHS LOGO STANDARDS
Primary Logo................................................................................................. 2
Eagle Logo.................................................................................................... 3
SMCHS Seal History and Usage .................................................................. 3
SCHOOL WORDMARK .......................................................................... 4
OFFICIAL SCHOOL COLORS ............................................................. 5
CUSTOM PROGRAM LOGOS
Custom Program Logos ............................................................................... 6
APPAREL
Definitions:
Team/Group Uniforms.................................................................................. 9
Uniform Approved Apparel ........................................................................... 10
Sweatshirts................................................................................................... 12
Practice Wear............................................................................................... 11
Spirit Wear.................................................................................................... 13
Costumes..................................................................................................... 13
Text In Place of Logo.................................................................................... 15
Color.............................................................................................................. 16
Custom Apparel Logos................................................................................17
CAR STICKERS ....................................................................................... 18
PROMOTIONAL/SPECIALTY
MERCHANDISE
Logo Usage................................................................................................... 21
OFFICE COMMUNICATION
Stationary and Business Cards ....................................................................23
Email Signature ............................................................................................24
Powerpoint Templates................................................................................... TBD
FAQ .................................................................................................... 29
APPENDIX
Examples Correct and Incorrect Logo Usage ..............................................30
PREFERRED VENDOR LIST...........................................................
TBD
INTRODUCTION
The logos in the manual were formally adopted by the Branding Committee in January 2008 and
introduced to the campus in Spring 2008.
SMCHS has two approved logos – the SM Logo and the Eagle Head – as well as the SMCHS Seal. The
SMCHS Graphic Identity Manual is a set of standards composed of a system of the two logos and seal,
as well as the official colors. When consistently applied in line with these guidelines, these elements will
work together to give all SMCHS communications a unified look.
Anytime a SMCHS logo is used in conjunction with an event, activity, team, group or organization, that
activity and its participants are representing Santa Margarita Catholic High School. It is important that all
members of the Santa Margarita family adhere to common graphic standards when producing any
materials – including print, digital, apparel and promotional products. This ensures production quality and
brand identity is always represented.
The following standards must be followed at all times when using a Santa Margarita logo and colors.
Students are not authorized to use any logo without belonging to an officially- sanctioned campus group,
team or club.
Permitted groups, faculty, staff, and teams should use the approved logos in accordance with the
standards that follow. All logo usage requests or questions should be sent to the Office of Communications
at [email protected] or 949-766-6000, ext 1077.
OFFICIAL PRIMARY LOGO _ SM LOGO
PRIMARY LOGO - SM Logo
The SM Logo is the primary identifier for Santa Margarita Catholic High School. This logo must be used
with all graphic elements in place, which includes the white cross in the “M.” The following standards
must be followed at all times when using a SMCHS logo. High resolution logos can be downloaded
at use: http://myportal.smhs.org/logos Logos are available in the following fomats: JPEG, TIFF, EPS,
and PDF. Please contact the Office of Communications if you need assistance at [email protected]
or 949-766-6000, ext 1077.
The double outline is a unique feature of the logo
designed to contrast as much as possible.
The logo may not be altered to
only one outline.
You may not have any text or
art running through or touching
the SM Logo. Custom sport/club
logo or apparel designs must be
approved prior to manufacturing
or sales of the items.
The Cross may never be white on a gold SM
or gold on a white SM.
This is an early version of the SM block letters. This logo
is NOT APPROVED and must be replaced with the current
logo on all materials. You can tell the difference on a few
key areas indicated.
Page 2
EAGLE LOGO
EAGLE LOGO
The Eagle Logo is primarily used for athletic purposes but is also acceptable for informal apparel
and communiation. It is not considered appropriate for use on academic materials.
THE SEAL
SMCHS SEAL
The Seal is a replica of the coat of arms of Bishop William R. Johnson, the first Bishop of Orange. It was
his official seal and represented his ecclesiastical rank and the Diocese of Orange. The seal is not to
be used with any identifying text above or below it; the seal must stand alone. Use of the Seal must be
reserved for significant academic endeavors. The Seal is not to be used with any identifying text above or
below it; the Seal must stand alone. Use of the seal is reserved for academic use only. The seal logo must
be requested as needed by emailing [email protected].
PAGE 3
SCHOOL WORDMARK
APPROVED USAGE AND FORMAT:
Santa Margarita
catholic high school
A Diocese of Orange School
949-766-6000
Font: Trajon Bold, Upper and Lower Case
Font: Trajon Bold, Lower Case
www.smhs.org
Caritas Christi
Font: Arial
Font: Vladimir Script regular
Stacked with SM logo, address, phone number and website
Caritas Christi
Santa Margarita
catholic high school
A Diocese of Orange School
949-766-6000
www.smhs.org
Santa Margarita
Santa Margarita
catholic high school
catholic high school
Logo and name only, horizontal
Santa Margarita
catholic high school
Logo and name only, vertical
Full name, stacked without logo
Santa Margarita Catholic High School
Full Name, horizontal
Font: Trajon Pro Bold, upper and lower case
FULL ADDRESS BLOCK:
PAGE 4
OFFICIAL SCHOOL COLORS
COLOR USAGE
The Official Colors of Santa Margarita Catholic High School are Royal Blue and Vegas Gold. The colors
are important graphic elements in identifying the school. Therefore, matching of the SMCHS colors is
essential in all color applications.
Royal Blue
PMS: 287
CMYK: 100 70 2 15
RGB: 0 60 150
Vegas Gold
PMS: 4515 (flat ink)
CMYK: 0 9 50 24
RGB: 190 165 90
PMS: 871 (gold metallic ink)
Black & White Usage
The Office of Communications has a black and white logo for your use.
Please use the black & white logo that has been designed for black & white use.
UNAPPROVED COLORS
The following ink colors are
not approved when printing on
SMCHS apparel and promo
items.
PMS 2728
PMS 118
PAGE 5
Navy Blue
Yellow
Black
CUSTOM PROGRAM LOGO _ SM LOGO
SCALING/PROPORTION – SM Logo
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo
should not be larger than 15% of whatever
size the SM logo is.
IDENTIFYING TEXT – SM Logo
Below are examples of correct usage of the Primary SM logo with a sport, club or activity name.
You may include your sport, club or activity name beneath the SM Logo, NOT above.
•
Text or art must not be running through or touching the SM Logo.
•
Must use Tahoma Bold or Georgia Bold font for indentifying text (see example below)
•
Custom sport logo or apparel designs must be approved prior to manufacturing or sales of the items.
BASEBALL
TALON THEATRE
Tahoma Bold font
Georgia Bold font
PAGE 6
CUSTOM PROGRAM LOGO _ Eagle Logo
Eagle Logo
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo
should not be larger than 15% of whatever
size the SM logo is.
IDENTIFYING TEXT – Eagle Logo
Below are examples of correct usage of the Eagle logo with a sport, club or activity name.
•
You may include your sport, club or activity name beneath the Eagle logo, NOT above.
•
Text or art must not be running through or touching the Eagle Logo.
•
Must use Tahoma Bold or Georgia Bold font for indentifying text (see example below)
•
Custom sport logo or apparel designs must be approved prior to manufacturing or sales of the items.
PROGRAM NAME
PROGRAM NAME
Georgia Bold font
Tahoma Bold font
PAGE 7
APPAREL
SMCHS LOGO APPAREL GUIDELINES
Apparel Definitions
Team/Group Uniforms.................................................................................. 9
Uniform Approved Apparel ........................................................................... 10
Sweatshirts................................................................................................... 11
Practice Wear............................................................................................... 12
Spirit Wear.................................................................................................... 13
Costumes..................................................................................................... 13
Approved Text...............................................................................................14
Apparel Color Usage.................................................................................... 15
Custom Apparel Logos................................................................................16
PAGE 8
team/group uniforms
†† TEAM/GROUP UNIFORMS include team bags, warm-ups, jerseys, sweatshirts and all apparel worn
when officially representing SMCHS in competition. Note: See COSTUMES page 13 for Performing Arts
apparel requirements.
†† The SM Primary Logo and/or Eagle logo must be visible on at least one piece of the
TEAM/GROUP UNIFORM. †† See page 14 for approved text for TEAM/GROUP UNIFORMS.
†† TEAM/GROUP UNIFORMS may not have altered school logos; placing an image in front of or
behind a school logo is not allowed.
†† When using Custom Program Logos see page 17 and 18 for guidelines
†† TEAM/GROUP UNIFORMS
†† White
†† Royal Blue
†† Vegas Gold
(Baseball away uniforms are the only gray uniform currently permitted).
†† All new TEAM/GROUP UNIFORMS must receive approval prior to ordering.
INCORRECT USAGE:
Do not put text above SM
or Eagle logo
Do not alter the SM logo;
use Tahoma or Georgia
font for the program name
CORRECT USAGE:
SM logo is present on one
piece of the uniform
PAGE 9
SM logo is incorrectly
outlined
APPROVED APPAREL WORN IN
PLACE OF THE SCHOOL UNIFORM
approved apparel worn in place of the school uniform refers to
TEAM/GROUP collared shirts, for example Peer Ministry, MUN shirts and game day attire.
†† The SM logo and/or Eagle logo must be visible on all APPROVED APPAREL IN PLACE OF THE
SCHOOL UNIFORM.
†† APPROVED APPAREL WORN IN PLACE OF THE SCHOOL UNIFORM may not have altered school logos. Placing an image or text in front of or behind a school logo is not allowed.
†† When using Custom Program Logos see page 17 and 18 for guidelines
†† APPROVED APPAREL WORN IN PLACE OF THE SCHOOL UNIFORM must
†† White
†† Royal Blue
†† Vegas Gold
†† Navy*
*If using navy apparel, the official school colors of Royal Blue and/or Vegas Gold must be
incorporated into the design.
†† APPROVED APPAREL WORN IN PLACE OF THE SCHOOL UNIFORM must receive
approval prior to ordering.
INCORRECT USAGE:
Do not put text above SM
or Eagle logo
Do not alter the SM logo;
use Tahoma or Georgia
font for the program name
PAGE 10
sweatshirts
†† SWEATSHIRTS include all SMCHS branded hoodies, pull-overs and fleeces. SWEATSHIRTS must uphold the following:
†† Must include the SM logo and/or the Eagle logo or APPROVED STAND ALONE TEXT IN PLACE OF LOGO FOR PRACTICE WEAR AND SWEATSHIRTS is permitted (see page14 under
approved text in place of the logo for practice wear).
†† If the sweatshirt includes the SM or Eagle logo, see page 14 for APPROVED TEXT FOR SWEAT
SHIRTS IN CONJUNCTION WITH THE LOGO.
†† SWEATSHIRTS must be the following colors:
†† Light/dark gray*
†† White
†† Royal Blue
†† Vegas Gold
†† Navy*
*If using navy or light/dark gray sweatshirts, the official school colors of Royal Blue and Vegas Gold
must be present.
†† Altered school logos are not permitted.
†† Team/Group Sweatshirts worn when officially representing SMCHS in competition must follow
Team/Group Uniform guidelines. See page 9 for standards.
†† All new SWEATSHIRTS must receive approval prior to ordering.
CORRECT USAGE:
INCORRECT USAGE:
Wrong use of color:
- School color, blue or gold, is not present.
PAGE 11
practice wear
†† PRACTICE WEAR refers to the clothing worn for team practice.
†† PRACTICE WEAR may not be worn as GAME UNIFORMS (including traveling to or from competition).
†† PRACTICE WEAR must be the following colors:
†† Light/dark gray
†† White
†† Royal Blue
†† Vegas Gold
†† Must use the SM or Eagle logo or one of the approved text marks*
(see page 14 under APPROVED TEXT IN PLACE OF THE LOGO FOR PRACTICE WEAR).
†† Black shorts are permitted.
†† Altered school logos are not permitted.
†† All new PRACTICE WEAR must receive approval prior to ordering.
Example of PRACTICE WEAR CORRECT usage.
Because of the informal nature of Practice Wear, fonts other than Tahoma and Geogia are permitted
in conjunction with the logo. Text can be place above the logo on Practice Wear.
SM logo
Black shorts are permitted
Approved text mark
Example of PRACTICE WEAR INCORRECT usage:
Wrong color:
- Use approved practice wear colors only
- Do not use a black SM logo
PAGE 12
Approved text mark
spirit wear and costumes
SPIRIT WEAR is defined as Santa Margarita branded apparel worn by parents, students and fans.
SPIRIT WEAR can not be worn on campus as APPROVED APPAREL WORN IN PLACE OF THE S CHOOL UNIFORM.
†† SPIRIT WEAR should be the following colors:
†† Light/dark gray
†† White
†† Royal Blue
†† Vegas Gold
†† SPIRIT WEAR can be sold by booster clubs.
†† Any SPIRIT WEAR must receive approval prior to ordering.
Examples of Spirit Wear INCORRECT usage:
Wrong SM logo usage:
- Old SM logo
- Cross can not be gold color
Wrong use of color:
- Should be gold, not yellow.
Example of Spirit Wear CORRECT usage. Because of the informal nature of Spirit Wear fonts
other than Tahoma and Geogia are permitted in conjunction with the logo. Text can be place above the
logo on Spirit Wear.
COSTUMES
When performing at a school function – a rally, football game, etc. – attire must be in the school colors,
Royal Blue and/or Vegas Gold.
PAGE 13
APPAREL GUIDELINES _ APPROVED TEXT
approved stand alone text in place of the logo
for practice wear and sweatshirts:
•
•
•
•
SMCHS
Santa Margarita Catholic High School
Santa Margarita
SMCHS (group/sport name here), ex. SMCHS Football
approved for sweatshirts in conjunction with the logo:
• SMCHS
• Santa Margarita Catholic High School
• Santa Margarita
• SM
• Caritas Christi
• Eagle (sport name here), ex. Eagle Football
• Eagles
• Santa Margarita Eagles
• Lady Eagles
• Sport or Program name in conjunction with the SM and/or Eagle logo
(see page 17-18 for Custom Program logos)
• Text not listed above will be considered on a case-by-case basis
approved text for team/group uniforms
• SMCHS
• SMCHS (sport/group name here)
• Santa Margarita Catholic High School
• Santa Margarita
• Lady Eagles
• Eagles
• Santa Margarita Eagles
• Sport or Program name in conjunction with the SM and/or Eagle logo
(see page 17-18 for Custom Program logos)
NOT Approved:
- SMHS
- Santa Margarita High School
- Rancho Santa Margarita High School
PAGE 14
APPAREL GUIDELINES – COLOR
SM Logo Color Usage — Apparel
Use the terms Royal Blue or Vegas Gold when selecting apparel fabric, embroidery thread or tackle twill
applique. White is approved as an accent color on a garment, or for home uniforms. Ensure that screen
printing uses the ink colors PMS 287 or PMS 4515. Black is never an approved apparel color. Apparel
logos are all saved in a vector EPS format. Apparel has 10 logo options depending on the garment
color. These logo color variations are APPROVED FOR APPAREL ONLY, not printed materials. These
are the only approved color combinations that may be used. Light Gray and White apparel use the same
logos. Black is never allowed.
1
Blue Apparel
3 Color: Blue, Gold/White
2
Blue Apparel
2 Color: White, Gold
6
White / Gray Apparel
1 Color: Blue
3
4
Blue Apparel
1 Color: Gold
Blue Apparel
2 Color: Gold, White
7
White / Gray Apparel
2 Color: Blue, Gold
The double outline is a unique feature of the
logo and must contrast as much as possible.
The logo may not be altered to only one outline.
8
Gold Apparel
1 Color: Blue
5
Blue Apparel
1 Color: White
9
Gold Apparel
2 Color: Blue, White
10
Gold Apparel
2 Color: White, Blue
The Cross must contrast as much as possible so
the cross stands out. The Cross may never be
white on a gold SM or gold on a white SM.
Black – Black is NOT a school color. The use of black is NOT permitted for any apparel,
logos or text on apparel*. * Exception - coaches and students are allowed to order black shorts
for practice only. All clothing must be approved by the Office of Communications prior to ordering.
UNAPPROVED COLORS
The following ink colors are
not approved when printing on
SMCHS apparel, promo items,
or printed materials.
PMS 2728
PMS 118
PAGE 15
Navy Blue
Yellow
Black
APPAREL GUIDELINES – COLOR
Eagle Logo Color Usage — Apparel
These logo color variations are approved for apparel only, not printed materials. These are the only
approved color combinations that may be used. The Eagle logo has variations with and without the white
outline depending on how it looks best on each apparel color. Note that all 2 color logos must include the
white outline. Previous versions of the Eagle logo without the outline are not to be used.
1
Blue Apparel
3 Color: Blue, Gold/White
2
White / Gray Apparel
3 Color: Blue, Gold/White
5
6
White Apparel
1 Color: Gold
White / Gray Apparel
1 Color: Blue
7
Gold Apparel
3 Color: Blue, Gold/White
Blue Apparel
1 Color: White
Blue Apparel
1 Color: Gold
4
3
8
Gold Apparel
1 Color: Blue
PAGE 16
9
Gold Apparel
1 Color: White
CUSTOM APPAREL LOGO – SM Logo
Primary Logo On Apparel
This logo can be used by all groups on campus on all apparel. Color combinations are restricted to the logos
on page 15.
•
When using a Custom Program Logo on TEAM/GROUP UNIFORMS and approved apparel worn
in place of the school uniform you must include your sport/club or activity name beneath the
Eagle logo (NOT above). The identifying text should be set in Tahoma Bold or Georgia Bold font and
be royal blue, white or vegas gold.
•
When used on the left chest location for polo shirts, the logo should be be no smaller than 2 inches wide,
and no larger than 3 inches wide. The larger size logo should be saved for larger sized apparel.
•
You may not have any text or art running through or touching the SM Logo. Custom sport/club logo or
apparel designs must be approved prior to manufacturing or sales of the items.
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo should not
be larger than 15% of whatever size the SM logo is.
PROGRAM NAME
PROGRAM NAME
Tahoma Bold font
Georgia Bold font
PAGE 17
CUSTOM APPAREL LOGO – Eagle Logo
Eagle Logo On Apparel
This logo can be used by athletic teams on polo shirts, sweatshirts, t-shirts, team apparel, uniforms,
practice wear and spirit wear. Color combinations are restricted to the logos on page 16.
•
When using a Custom Program Logo on TEAM/GROUP UNIFORMS and approved apparel worn
in place of the school uniform you must include your sport/club or activity name beneath the
Eagle logo (NOT above). The identifying text should be set in Tahoma Bold or Georgia Bold font and
be royal blue, white or vegas gold. •
When used on the left chest location for polo shirts, the logo should be be no smaller than 2 inches wide,
and no larger than 3 inches wide. The larger size logo should be saved for larger sized apparel.
•
You may not have any text or art running through or touching the SM Logo. Custom sport/club logo or
apparel designs must be approved prior to manufacturing or sales of the items.
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo
should not be larger than 15% of whatever
size the Eagle Logo is.
PROGRAM NAME
PROGRAM NAME
Georgia Bold font
Tahoma Bold font
PAGE 18
CAR STICKERS – SM Logo
White outline
PMS 287 Blue
PMS 871 Gold (preferred)
or PMS 4515
White Cross
SM Logo:
4.00” wide
4.64” tall
.25” clear space
ICE HOCKEY
Sport/Activity Name Font: 50 point Tahoma Bold
Color: White
Example of car sticker
with incorrect usage.
Example of car sticker
with correct usage.
PAGE 19
CAR STICKERS – Eagle Logo
White outline
PMS 871 Metallic Gold (preferred)
or PMS 4515
PMS 287 Blue
Eagle Logo Size:
4.25” wide
3” tall
.25” clear space
ICE HOCKEY
T
r
t.
It ‘
r t
ow
ho
type pri ts
te, not black)
Sport/Activity Name Font: 50 point Tahoma Bold
Color: White
PAGE 20
PROMOTIONAL/SPECIALITY ITEMS
Promotional Items
There are times when promotional or specialty items are ordered to be printed with the SM logo or Eagle
logo. Send the PMS EPS versions of the logo to the vendor and follow all custom program logo guidelines
on page 5-6.
1
2
Blue Background
3 Color: Blue, Gold/White
Blue Background
2 Color: White, Gold
6
3
White Background
1 Color: Blue
White Background
2 Color: Blue, Gold
8
Gold Background
1 Color: Blue
1
Blue Background
3 Color: Blue, Gold/White
4
Gold Background
3 Color: Blue, Gold/White
9
Gold Background
2 Color: Blue, White
6
White Background
1 Color: Gold
8
PAGE 21
Gold Background
2 Color: White, Blue
Blue Background
1 Color: White
White / Gray Background
1 Color: Blue
Gold Background
1 Color: Blue
10
3
5
7
5
Blue Background
Color: White
2
Blue Background
1 Color: Gold
White / Gray Background
3 Color: Blue, Gold/White
Blue Background
1 Color: Gold
Blue Background
2 Color: Gold, White
7
4
9
Gold Background
1 Color: White
PROMOTIONAL/SPECIALITY ITEMS
Use of SM and Eagle Logo on Promotional Items
When using the SM or Eagle logo on promotional items, including pens, mugs, golf balls, etc., please follow
the logo standards for custom program logos.
100%
{
clear space
PROGRAM NAME
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo should not
be larger than 15% of whatever size the SM logo is.
PROGRAM NAME
PROGRAM NAME
Tahoma Bold font
Georgia Bold font
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo
should not be larger than 15% of whatever
size the Eagle Logo is.
PROGRAM NAME
Georgia Bold font
PROGRAM NAME
Tahoma Bold font
PAGE 22
PRINTED MATERIALS
Whenever using a SMCHS logo or producing SMCHS branded printed materials, the approved school
colors must be adhered to during the production process.
MS Office
Special RGB color combinations have been created for using the logo in MS Office applications
such as Word, PowerPoint and Publisher as well as on a website. The logos for these programs
are in either the PNG or JPEG format. They are only the right color and resolution for use on
documents to be printed on a laser or inkjet printer, in presentations or on a website. DO NOT
SEND JPEG OR PNG logos when you have something commercially printed. To create
additional elements in your document such as borders, backgrounds or fonts that match the
official SM colors, type the RGB values (see page 5) for each color in the color palette of your program.
Black logos are only approved when the entire document is a single color black and white
printed document. Please see page 6 for the approved logo.
Printed Material
For commercially printed materials such as brochures, presentation folders, or other
collateral, please provide your vendor with an approved CMYK logo in the vector EPS format.
DO NOT SEND PNG OR JPEG logos to commercial printers.
One and Two-Color Usage
When a SMCHS logo is used on printed materials using one-color process, black or royal blue ink must
be used. These are examples of approved reverse color, one-color and two-color combinations that
may be used in printing.
On a light background:
On a dark background:
2 COLOR:
PMS 287 (blue)
PMS 4515 (gold)
1 COLOR:
PMS 4515 (gold)
2 COLOR:
PMS 4515 (gold)
PMS 287 (blue)
Reversed
1 COLOR:
PMS 287 (blue)
1 COLOR:
PMS 287 (blue)
Please use the black & white logo that has been designed for black & white use.
The Office of Communications has a black and white logo for your use.
PAGE 23
2 COLOR:
PMS 287 (blue)
PMS 4515 (gold)
OFFICE COMMUNICATIONS
TYPOGRAPHY FOR BUSINESS CORRESPONDENCE
The preferred serif font is Times New Roman:
Times New Roman - Regular
Times New Roman - Italic
Times New Roman - Bold
Times New Roman - Bold Italic
NOTE: The preferred font for all typewritten materials, e.g. letters and memos,
should be set in Times New Roman. See 27-28 for samples.
The preferred sans serif font is Arial:
Arial - Regular
Arial - Italic
Arial- Light Italic
Arial - Bold
Arial- Bold Italic
EMAIL SIGNATURE
Follow the example below for the official school email signature in MS Outlook. Please contact
the Communications Department for instructions on how to set up your email signature in Outlook.
PAGE 24
OFFICE COMMUNICATIONS
SMCHS LETTERHEAD AND BUSINESS CARDS
It is expected that school business will be conducted on the official SMCHS letterhead. Do not create
individual stationary apart from the official SMCHS letterhead. Letterhead is available to order in the
standard 8 1/2” x 11” size. Please order the SMCHS letterhead thru the Campus Bookstore, ext. 1075.
SMCHS business cards are ordered thru the Business Office.
Santa Margarita Catholic High School
Caritas Christi
Accredited by Western Association of Schools and Colleges and Western Catholic Education Association
International Baccalaureate World School • National Catholic Education Association
22062 Antonio Parkway, Rancho Santa Margarita, CA 92688 • (949) 766-6000 • www.smhs.org
PAGE 25
OFFICE COMMUNICATIONS
OTHER STATIONARY
When using the SM or Eagle logo on other office stationary,
including memo pads, thank you notes, cover fax sheets,
etc., please follow the logo standards for custom program
logos.
TALON THEATRE
100%
{
clear space
PROGRAM NAME
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo should not
be larger than 15% of whatever size the SM logo is.
PROGRAM NAME
PROGRAM NAME
Tahoma Bold font
Georgia Bold font
100%
clear space
PROGRAM NAME
{
Clear space. Keep this area clear
of any text bumping up against
the logo. At least 3/16” or .1875 inches.
The size of the text underneath the logo
should not be larger than 15% of whatever
size the Eagle Logo is.
PROGRAM NAME
Georgia Bold font
PAGE 26
Santa Margarita Catholic High School
Caritas Christi
Dear name here
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Salutation,
Name Here
Sample letter typed in
Arial font
Accredited by Western Catholic Education Association and Western Association of Schools and Colleges
International Baccalaureate World School • National Catholic Education Association
PAGE CA
27 92688 • (949) 766-6000 • www.smhs.org
22062 Antonio Parkway, Rancho Santa Margarita,
Santa Margarita Catholic High School
Caritas Christi
Dear name here
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volumus officiis ex. Vel sanctus tacimates delicatissimi ei, cum ex integre vivendum elaboraret.
Tation appareat est et, primis lucilius delicatissimi mel at. Ius ne discere eruditi repudiandae.
Copiosae voluptaria eos ut. Vim augue ponderum ne. Pri id causae delenit veritus, pri no quis
hendrerit, per eu case imperdiet intellegebat. Laudem apeirian eum ea.
Sed id aeque sapientem, alia simul sea et. Ius in cibo reprimique, nulla tritani no nam, ne nam
simul semper. Ei possit detracto eam. Ut munere minimum usu, ius lobortis vituperatoribus ex,
viris omnes ad mel.
Ad vel quot inimicus dissentiunt, quo et option conclusionemque. Et nulla ubique appareat vis.
Iusto volutpat temporibus eos an, tale nullam adolescens cu pri, duo ne nobis assentior honestatis.
Vix agam gubergren cu, ne sea propriae philosophia. Te nonumes hendrerit abhorreant sit, per an
autem velit. Ex est partiendo necessitatibus, nec qualisque expetendis ex, usu ut rebum.
Salutation,
Name Here
Sample letter typed in
Times New Roman font
Accredited by Western Catholic Education Association and Western Association of Schools and Colleges
International Baccalaureate World School • National Catholic Education Association
PAGE 28 CA 92688 • (949) 766-6000 • www.smhs.org
22062 Antonio Parkway, Rancho Santa Margarita,
Frequently Asked Questions
Q. If I am ordering new apparel, do I have to use a logo?
A. Please refer to page 8 of this manual to learn when you must use the logos and when you
do not have to use the logos.
Q. Where can I find the school logos?
A. All logos are available for download at http://myportal.smhs.org/logos If you are on
campus you may access the S:drive from any school computer and download the
logos. When downloading, please note that there are many different types of files. When working with a printer you will most likely need to send them the EPS format - you will find
this type of file on the S:drive. Contact the Office of Communications at [email protected] or 949-766-6000 ext. 1077 if you need assistance.
Q. The printer who I am working with has a question regarding the logo and the use of
colors, who can they talk to?
A. Any questions regarding the use of logos or the school colors should be directed to the Office of Communications at [email protected] or 949-766-6000 ext. 1077.
Q. I would like to create a game day shirt that my student-athletes can wear to school on the day of competition. Does the game day apparel need to be approved?
A. Yes, all apparel that is worn during school hours in place of the SMCHS school uniform must be approved by the Office of Communications in conjunction with the Dean’s Office. All game day apparel must be in compliance with the guidelines on page 8 of this manual, Approved Apparel In Place of School Uniform. Please note that you must complete a SMCHS Apparel Approval Form for each new piece of apparel - a copy of the form is provided at the end of this manual.
Q. I am a team parent and would like to create some spirit wear and different apparel items for the team. Who do I need approval from before printing the items?
A. A SMCHS Apparel Approval Form must be completed for each new piece of apparel. All sports related apparel must be approved by the Office of CommunicationsAll club/activities related apparel must be approved by the Communication’s Office. The form must have a signature from a head coach (sports) or advisor (clubs/activities), as well as the Office of
Communications prior to placing the order for apparel.
If you have any questions or need clarification, please contact the Office of
Communications at [email protected] or 949-766-6000 ext. 1077.
PAGE 29
APPENDIX
EXAMPLES OF INCORRECT LOGO USAGE:
s
e
l
g
a
E
Do not overprint text or
images over the logo.
Do not combine logos.
Aquatics is not in Tahoma
and/or Georgia font.
PAGE 30
Do not substitute the SM
and Eagle logos’ approved
colors.
SMCHS Logo Usage/Branded Merchandise Approval Form
An SMCHS Logo Usage/Branded Merchandise Approval Form is required for each apparel item, merchandise and printed
material. Please provide all details per each item. Forms must be submitted each school year, even for re-orderd items.
The following information must be completed and signed by the head coach/advisor before submitting this form to the
Office of Communications. No team/club orders of apparel will be approved for payment by the Business Office without
completion and approval of the SMCHS Logo Usage/Branded Merchandise Approval Form prior to placing the order.
Please allow three business days for approval from the Office of Communications. Once your form has been processed
it will be returned to the head coach/advisor.
An illustrated mock-up of the apparel item created by the vendor is required for all apparel requests. A PDF proof of the
printed material provided by the print vendor is required for all printed material requests.
If you have any questions or need clarification, please contact the Office of Communications at
[email protected] or 949-766-6000 ext 1077.
Your Name: _____________________________________________________________________
Email: ________________________________
Sport/Club/Group: ____________________
Phone:______________________________
Relation to Sport/Club/Group: __________________
SELECT APPAREL TYPE:
(If unsure, refer to the Apparel Section in the SMCHS Graphic Identity Manual for the definitions)
Team/Group Uniforms
Sweatshirts
Approved Apparel In Place of the School Uniform Spirit Wear
Practice Wear Costumes
***Please attach proofs/mock ups of your designs***
Head Coach/Advisor Signature: ____________________________________________________
Office of Communications Use Only:
Date Form Received: _______________________________________________________________
Notes: ___________________________________________________________________________
___________________________________________________________________________
Approval Signature: _______________________________________________________________