the eco-sponsor pack

2 0 1 0 AV P C a res F o undation
VO L LEY F OR A CAUSE
al
u
n
n
A
8th
2010 Celebrity Pro Am
October 2nd, Long Beach, CA.
The Jayo Foundation, in cooperation with the AVP Cares Foundation and USA Volleyball,
invites you to become a part of the most prestigious Celebrity Pro-Am Volleyball event in
the country. Join us at the GREAT SHARK AFFAIR as we raise money and awareness to
protect our biggest natural resource: OUR OCEANS.
Event Highlights:
- The best athletes in the sport and hot celebrities
- Over 15,000 attendees
- Food from over 40 restaurants
- Full Bars
- VIP Lounges and Wii Sports Resort sponsored by Coke-A-Cola
- Top Djs and Live performances by Surf City All Stars, Safety Orange,
Thomas Nichols Band and many more.
- Dedicated PR companies and press junkets
For more info. or to register your team go to www.volleyforacause.org
PERFORMING LIVE
YOUR COMPANY
HERE
YOUR COMPANY
HERE
YOUR COMPANY
HERE
2010
The 8th annual Jayo Invitational Celebrity Pro-Am Fantasy Volleyball event
was founded by the Director of AVP Cares and is the country's most
prestigious Celebrity-Pro-Am volleyball event. It is a best-of-brand event
that combines the worlds of volleyball, health and fitness with the world of
entertainment, allowing the public to play alongside the top names in the
sport and stars from TV, film, fashion and music.
The GREAT SHARK Affaire Oct 2-3, 2010 Long Beach, Ca.
Tips & Tricks about this event: PLEASE READ
You know your products and your target audience best. Please indicate (on the form) which secion you would
likely be the most successful. NOTE: Most people will probably wander into most areas, but this event is
In our efforts to maximize your
designed to encourage them to linger in the areas where they will experience the most enjoyment for this fun exhibiting, teaching &/or selling
and exciting event. Happy Selling!
experiences, we have broken down
the event into 3 general demographic
areas:
A - Blue = Classic
Targeted age range: 35+
Activties: Classic Beach music
Fund Raising tent
Concert-in-thePark area
VIP/Corporate Sponsor area
A
C
B
B - Green = Mid Range
Targeted age range: 16 - 35
Activities: Contemporaty Beach Rock
AVP Jayo Celebrity Invitational Beach
Volleyball Games & matches
Long Beach Aquarium Exhibits
Eco-Green & Eco-Blue educational
exhibits
C - Pink = Youth
Targeted age range: 5 - 16
Focus on childrens’ eco learning
experiences
Childrens’ products
Huge Fun Center for ages 2 - 6
THE MOST FUN YOU WILL EVER HAVE
GIVING BACK....
2 time Gold Medalist
Kerri Walsh
WHAT IS THE JAYO?
The Jayo Invitational is the country's most prestigious Celebrity-Pro-Am volleyball event. It is a bestof-brand event that combines the world of volleyball, health and fitness with the world of
entertainment, showcasing the top names in the sport alongside stars from TV, film and music.
Proceeds from the Jayo Invitational are allocated to charitable organizations that work to aid children
in the advancement of health, sports and education. This year proceeds will benefit Adopt A Shark,
AVP Cares and the Jayo Foundation.
Each year the Invitational has welcomed more and more sponsors looking to take part in this
exciting event. As participation increases the Jayo Invitational will continue to be not only a first class
ambassador of Beach Volleyball Culture and the Southern California Lifestyle but a driving force in
the philanthropic community.
FANTASY VOLLEY 2010
World Champion
Holy McPEak
The Jayo Invitational is the only volleyball tournament in the world that gives the public a chance to
purchase a world class athlete to play right along side them. Each six person team gets one AVP
player or Olympian Team Captain and one celebrity. Teams can then purchase more pros with a
donation to the Jayo beneficiaries. So bring your A-GAME. Its fantasy sports… but for real!!
CORPORATE CHALLENGE
The main event of the Jayo Invitational is the Red & Blue Celebrity-Pro-Am Corporate
Challenge. Here pro-beach players, Olympic team members and celebrities compete in a pool play
tournament format and volleyball fans are given the chance to play right along side of them. Each
team is composed of up to 10 adults and at least one professional or Olympic player and one
celebrity guest. Teams battle it out in six-on-six play narrowing the field down to two teams who
compete in the finals for the Hands Of Gold trophy.
CORPORATE CHALLENGE FORMAT - The Corporate Challenge will be played in
accordance with Official FIVB rules. Read more about the Format.
Actress
Taylor Cole
Kerri Walsh
Captains Team
Gaiam
John Heder
Sustainability
As the first ever sustainable festival on an LA County beach, the
2008 Whole Foods Eco Village was a big hit. In 2010 beach
volleyball goes sustainable again as we invite businesses dedicated
to health and sustainability to join the top players in the world,
top surfers and their celebrity guests on the beach. ‘
If you have a sustainable brand, please enquire about or special
‘Eco-Village Rates’
Entertainment
The Surf City All Stars, Safety Orange, The AVP Dancers, DJ
Sotero, and DJ Roueche are just a few of the performances at
this years Jayo.
All teams and sponsors are invited to join us at the Jayo
Summer Slam after party.
Demo by Pro Surfer
James Pribram
DJ Roueche
AVP Dancers Host
the Jayo VIP
Zan Paradise, Jennifer
Gareis
&
Rainbeau Mars
Galen Gehring
& Power 106 FM’s
The Good Fellas
Dig the Pro Beach Volleyball Fan Base
Young, Upscale, Active, Early Adopters
81% Of fans have a college education
Average House Hold Income - $115,000
Health-conscious & fitness-minded
Brand Loyal, Trend Setters, Influencers
89% of pro volleyball fans qualify their feelings for
sponsors as very positive with 74% more likely to buy
sponsor products or travel to sponsored destination
locations
52.5% Female and 47.5% Male
48.5% are 18-35 years old
21% are 35-44 years old
Median age is 32
WHAT BRANDS WANT
Brand Fit
Lifestyle Association
Interactive Experience
Experiential Marketing
ROI / ROO
Seamless / Powerful Integration
WHAT JAYO DELIVERS
Fast-Paced Entertainment
Lifestyle Marketing
Interactive Experience
Respected Athletes
Popular Celebrities
Team Building
Value
* Research conducted by independent 3rd party SMRI
Actor AJ Bucley
2009 Volley Party
Patrick Benasillo
Of VGS
JAYO MEDIA COVERAGE
Media
Jayo Invitational sponsors take
advantage of the event’s built in
media draw to make the most of
their event presence. Consumers
want to look up and association
of your brand with the World's
best athletes and top celebrity
names is one way to keep them
loyal.
The event’s post press reaches
over 3 million people on average
and has included print, internet
and television exposure.
With built in media partners like
944 Magazine, Soap Opera
Magazine and Volleyball Magazine
press coverage is guaranteed.
Everyone gives for their own
reasons. Brand exposure is one
way we say THANK YOU!
“I challenge anyone in the sports industry
to find better spokespeople for their
brand then AVP athletes. Not only are
they amazing athletes, but they are well
educated, good-looking and the type of
role models that all of us want our
children to look up to.”
John Lewicki, Sr. Director, US Sports
Marketing, McDonald’s Corporation
MEDIA OUTLETS
02138
& Magazine
ABC
Access Hollywood
Allure
Are Code Entertainment
AVP.com
BET
Comcast Sportsnet
Cosmopolitan
Dig Magazine
ESPN
ESPN 2
ESPN Magazine
Fashion Frenzey TV
FLAUNT
FSN
HIP HOP Weekly
WPGC 95.5
Hollywood Reports
IN LA Mag
International Yachtsman
Jossip
LA Times
LA Weekly
Latina
London International Features
LUCIRE
Metro
Miami Herald
Miami New Times
Miami Sun Post
MSG+
WHUR 96.3
MTV
NY Post
Ocean Drive
OK!
Page Six -- NY Post
PLUM TV
Six Degrees
Soapboxx
The Atlantic
The Source
Universal Sports
US Weekly
USA Today
WKYS 93.9
Media
Jayo Invitational sponsors take
advantage of the event’s built in
media draw to make the most of
their event presence. Consumers
want to look up and association
of your brand with the World's
best athletes and top celebrity
names is one way to keep them
loyal.
JAYO PAST CELEBS
Super Model/Actress Amber Valleta
Actor Kellan Lutz
Actor John Heder
AVP legend Sinjin Smith
Actor Winsor Harmon
Actress Taylor Cole
Pro surfer James Pribram
Actor Galen Gering
Actor J. Eddie Peck
Actress Kim Williams
Actress Lauren Mayhew
Actor Klayne Crawford
Actor AJ Buckley
Actor Joe Lando
Actress Renee Russo
Actor Terry Ivens
Actor Arthur Chien
Actor Leslie Kay
Actor Victor Webster
Actor Travis Aaron Wade
Pro surfer Tyler Hatzikian
MLB pitcher Grady Hall
Actor Roger Cross
Actor Nick Gonzalez,
Actor Sean Sippos
Actor Al Santos
WB Anchor Arthur Chien
The event’s post press reaches
over 3 million people on average
and has included print, internet
and television exposure.
With built in media partners like
944 Magazine, Soap Opera
Magazine and Volleyball Magazine
press coverage is guaranteed.
Everyone gives for their own
reasons. Brand exposure is one
way we say THANK YOU!
“I challenge anyone in the sports industry
to find better spokespeople for their
brand then AVP athletes. Not only are
they amazing athletes, but they are well
educated, good-looking and the type of
role models that all of us want our
children to look up to.”
John Lewicki, Sr. Director, US Sports
Marketing, McDonald’s Corporation
SPONSORSHIP
TITLE SPONSOR - $15,000
($22,500 VALUE)*
• Headliner Sponsor (i.e. “The Headliner” Jayo Invitational”) in all media announcements,
advertising, promotions, step and repeat, website banners, PSA’s etc..
• Fully Furnished VIP tent with hostesses, fully stocked with food and beverage
• 1 page ad in Volleyball Magazine
• 2 paid Volleyball Vacations™ to destination of your choice (www.volleyballvacations.com)
• 4 Hotel Nights at participating Marriot Hotel on event week
• 10x10 booth at event
• Up to (2) Teams entered into the Jayo Invitational
• First choice choice of celebrity and AVP pro players
• 4 Center Court advertising boards
• 3 Advertising boards on every court
• Category event exclusivity
• Logo License and cross-promotional use of Jayo Invitational
• Top placement on all event step-and-repeat, banners, posters, t-shirts and marketing materials
• Front and Back top logo placement on team uniforms
• 50 All access tournament and Summer Slam Invitations
• Sponsors logo on all net tape Customized Gift bags to all children and Players
• Customized VIP gift bags
• Sponsors Logo on all gift bags
• Product placement in gift bags
• 4 tables at the Jayo Summer Slam
• Photo Opportunities with Celebrities and Athletes
• Top logo placement on Jayo Trophy
• Headline Sponsor on Jayo Foundation website
• Customized gift bag for all players
• First right of refusal for Title Sponsor in 2010
• Official Indoor volleyball Olympic Team Jersey signed by entire team
In store Promotions
&
Customer Activation
• Sponsor is responsible for signage and tent activations costs
Tournament Collateral
Celebrity Endorsement
Actor Kellan Lutz
from Twilight
WELLNESS TENT SPONSOR - $10,000
($17,000 VALUE)
• Presenting Sponsor (i.e. “The Headliner” Jayo Invitational Presented by ”Presenter”) in all media
announcements, advertising, promotions, step and repeat, website banners, PSA’s etc.
• Fully furnished and hosted Players Tent stocked with food, and beverages
• Title Sponsor of Players Tent
• Logo on 2 net-tape non-center court
• 1 Court named after Sponsor (i.e The ‘Court Sponsor’ Court’)
• 2 paid Volleyball Vacations™ to destination of your choice (www.volleyballvacations.com)
• 1 page ad in Volleyball Magazine
• Up to 2 Teams entered into the Jayo Invitational
• 2 Center Court advertising boards
• 2 Advertising boards on every court
• Presenter of Children’s Clinic and brunch
• Category event exclusivity
• Logo License and cross-promotional use of Jayo Invitational
• Placement on all event step-and-repeat, banners, posters, t-shirts and marketing materials
• 2 Hotel Nights
• 30 All access tournament and Summer Slam Invitations
• 10x10 booth at event
• Player Tent Sponsor logo placement on customized VIP gift bags
• Product placement in gift bags
• Photo Opportunities with Celebrities and Athletes
• Player Tent Sponsor logo placement on Jayo Trophy
• Player Tent Sponsor logo placement on Jayo Foundation website
• Customized gift bag for all players
• First right of refusal for Player Tent Sponsor in 2010
• 2 tables at the Jayo Summer Slam
Players, Celebs & VIPs
relax in the 2008
Wellness Tent
PLATINUM SPONSOR •
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
$7,500 ($13,000 VALUE)
20x20 tent, branding recognition (i.e. The Pro-Store Presented by “Pro-Store Sponsor”)
Logo on 1 net-tape non-center court
1 Court named after Sponsor (i.e The ‘Court Sponsor’ Court’)
1 Team entered into the Jayo Invitational
1 paid Volleyball Vacations™ to destination of your choice (www.volleyballvacations.com)
1 Category event exclusivity
Logo License and cross-promotional use of Jayo Invitational
Placement on all event step-and-repeat, banners, posters, t-shirts and marketing materials
1 Center Court advertising board
1 Advertising board on every court
4 Hotel Nights
20 All access tournament and Summer Slam Invitations
Pro-Store logo placement on customized Gift bags to all children and players
Pro-Store logo placement on customized VIP gift bag
Sponsors Logo on all gift bags
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Platinum Sponsor logo placement on Jayo Trophy
Platinum Sponsor logo placement on Jayo Foundation website
Customized gift bag for all players
First right of refusal for Player Tent Sponsor in 2010
2 tables at the Jayo Summer Slam
2009 Surf Clinic with
Pro Surfer James Pribram
Gold Medalist Dain Blanton at the
2008 Ameriprise Kids Clinic
GOLD SPONSOR - $5,000
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
($9,250 VALUE)
20x20 tent, branding recognition (i.e. The Wellness Tent Presented by “Wellness Tent Sponsor”)
Fully staffed Wellness Tent with chiropractic, massage and acupuncture specialists
Logo on 1 net-tape non-center court
1 Court named after Sponsor (i.e The ‘Court Sponsor’ Court’)
1 Team entered into the Jayo Invitational
Category event exclusivity
Logo License and cross-promotional use of Jayo Invitational
Placement on all event step-and-repeat, posters, t-shirts and marketing materials
1 Center Court advertising board (to be produced by sponsor)
1 Advertising board on every court (to be produced by sponsor)
2 Hotel Nights
15 All access tournament and Summer Slam Invitations
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Wellness Tent logo placement on Jayo Trophy
Wellness Tent logo placement on Jayo Foundation website
Customized gift bag for all players
First right of refusal for Wellness Tent Sponsor in 2010
2 tables at the Jayo Summer Slam
• Sponsor is responsible for signage and tent activations costs
KIDS CLINC SPONSOR - $3,500
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
($7,500 VALUE)
20x20 tent, branding recognition (i.e. The Kid’s Tent Presented by “Kids Tent Sponsor”)
Kid’s clinic will be fully staffed, and hosted by beach legend Sinjin Smith. Over 150 children will attend
Fully stocked Kid’s Tent with food and Beverages
Kid’s clinic brunch will be fully catered and staffed
Logo on 1 net-tape non-center court
1 Court named after Sponsor (i.e The ‘Court Sponsor’ Court’)
1 Team entered into the Jayo Invitational
1 Category event exclusivity
Logo License and cross-promotional use of Jayo Invitational
Placement on all event, step and repeat, posters, t-shirts and marketing materials
1 Center Court advertising board (to be produced by sponsor)
1 Advertising board on every court (to be produced by sponsor)
2 Hotel Nights
10 All access tournament and Summer Slam Invitations
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Kid’s Clinic logo placement on Jayo Trophy
Kid’s Clinic logo placement on Jayo Foundation website
Customized gift bag for all players
First right of refusal for Kids Clinic Sponsor in 2010
1 table at the Jayo Summer Slam
• Sponsor is responsible for signage and tent activations costs
TEAM & TENT SPONSOR - $1500
•
•
•
•
•
•
•
•
•
•
•
1 Team entered into the Jayo Invitational
1 10x10 tent
Placement on all event t-shirts and marketing materials
Right to sample and sell merchandise
Priority Choice of celebrity and AVP pro players
6 All access tournament and Summer Slam Invitations
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Team Sponsor logo placement on Jayo Foundation website
Customized gift bag for all players
1 table at the Jayo Summer Slam
• Sponsor is responsible for signage and tent activations costs
TENT SPONSOR - $850
•
•
•
•
•
•
•
•
Placement on all event t-shirts and marketing materials
Right to sample and sell merchandise
2 All access tournament and Summer Slam Invitations
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Team Sponsor logo placement on Jayo Foundation website
Customized gift bag for all players
1 table at the Jayo Summer Slam
• Sponsor is responsible for signage and tent activations costs
TEAM SPONSOR - $795
•
•
•
•
•
•
•
•
1 Team entered into the Jayo Invitational
Placement on all event t-shirts and marketing materials
6 All access tournament and Summer Slam Invitations
Product placement in gift bags
Photo Opportunities with Celebrities and Athletes
Team Sponsor logo placement on Jayo Foundation website
Customized gift bag for all players
1 table at the Jayo Summer Slam
• Sponsor is responsible for signage and tent activations costs
ECO PARTNER - $350
•
•
•
•
Tent in Eco Village
Logo Placement on Tournament shirts
PA recognition
Logo placement on Jayo Foundation website
• Sponsor is responsible for signage and tent activations costs
CONTACT
Jayo Foundation
O: 310.390.5690
M: 917.674.7333
F: 310.593.4981
E: [email protected]
W: www.vollleyforacause.org
Super Model
Julia Lescova
Team Captain
Olympian Gabe Gardner
With a little help from your friends
You can be a Champion
for kids
Celeb
Winsor Harmon
Hired Pro
JB Saunders