to shine - EMDI Institute

IT'S YOUR TIME
TO SHINE
Tel: +9714 4332833
UAE: Block 13, 1st Floor, Dubai Knowledge Village, P. O. Box 500499
E: [email protected] • W: www.emdiworld.com
facebook.com/emdi.uae
twitter.com/emdiuae
youtube.com/emdidubai
BUSINESS PARTNER
• Event Management • Advertising & Design • PR & Journalism • Wedding Planning
• Radio & TV • Social Media • Presentation Skills
We make it happen!
EMDI is the place to be if you want to learn everything about the Events,
Media and Design Industry. Simply put, we will develop your career in these dynamic fields.
Get ready to be inspired.
TABLE OF CONTENTS
Welcome message
2
Advertising & Design Course
14
Events worked on 2013-2014
24
What is EMDI
4
PR, Journalism &
16
Event Photo Gallery
25
Spotlight on EMDI
6
Communication Course
Student Certificates
27
What makes us unique
8
Wedding Planning
18
Student Profiles
29
EMDI in Dubai
10
Short Courses offered
20
Faculty speak
31
Event Management Course
12
Faculty & Industry Partners
21
Life at EMDI
33
It gives me great pleasure to welcome you to EMDI Institute of Media &
Communication, a venture of Greycells Education Ltd., which is
rapidly becoming a phenomenon in the field of education with an
impressive portfolio of institutions spanning EMDI Institute of Media &
Communication (EMDI), The International Institute of Sports
Management (IISM), The World Media Academy (WMA) & The
FROM THE MANAGING DIRECTOR’S DESK
Wedding Academy (TWA). The Institute is based on a new model of
education - where Industry enters academia to inspire a breed of
enterprising students. We call them EMDI'ites!
Careers within the Entertainment, Tourism, Media & Communication
industries are considered an extremely lucrative option in today's job
Nowshir Engineer is the Managing Director of
market, as these careers are fast paced and drivers of the global
Greycells Education Ltd. and the Founder of
economy. Just look at the euphoria of the Expo 2020! For every
EMDI Institute of Media & Communication
course that is offered at EMDI, there is a huge potential for employment
which was set up in 2002 - training over 800
and entrepreneurship - where freelance professionals are often sought
students annually. He is actively involved in the
after for their services.
Media Industry and has conducted various
As you delve into this prospectus you will understand the passion and
commitment that we put behind each program, each lecture, and most
importantly, behind each student! Our graduates and alumni members
are already successfully working in various advertising agencies, event
companies, PR firms and media houses across all our centres.
I am confident you will find your learning with EMDI a stimulating and
seminars and workshops for a host of TV, Radio
Channels and Colleges across India, UAE &
Africa. He is also a speaker and contributor at
various industrial forums such as the Festival/
Event 360, CII Summit, Middle East Event Show,
and had a dedicated section with MIME
magazine, aptly called Engineers Experts. He was
awarded the “Outstanding Young Parsi
rewarding experience.
Entrepreneur 2009” in Houston, USA and was
also the Director of Events for the World
Zoroastrian Congress. Since 2012 he is a board
member of the International Special Events
Society (ISES) and has been on the judging panel
Nowshir Engineer
Founder, Managing Director
for the Middle East Event Awards from 2008 till
date.
2
EMDI Institute of Media & Communication was
established in India in 2002 and launched in
Dubai in 2004 as a Professional Training Centre
registered with Dubai Knowledge Village. EMDI
has become a phenomenon in the field of events,
advertising & media communication courses. All
our courses are taught by industry professionals,
which mean that over the last 10 years in the
UAE, EMDI has built a comprehensive panel of
faculty to share their experiences with our
students. Our lectures are all delivered by over
WHAT IS EMDI
200 relevant professionals, our program
management team ensures that you get to work
on the best internships through agencies and at
live events, which only helps you secure your job
in these careers. Various industry associations
have ratified all our courses, and our recent
Assured by EDEXCEL status (UK’s largest
vocational accreditation board) ensures that our
certification is relevant, global and practical.
We are an Institute shaped by the industry, for the
industry, and with the industry.
4
2002
2009
EMDI launch in Mumbai.
EMDI opens centre in Delhi.
2003
EMDI Dubai launches Journalism Programme
EMDI opens centers in Pune & Bangalore
2004
EMDI launches first international branch in Dubai.
EMDI opens centres in Thane, Indore, Kolkata
2011
EMDI starts PR Course & CSR initiative-
EMDI secures Best Communication School of Year Award.
Students Working Against Tobacco (SWAT)
2012
2005
SPOTLIGHT ON EMDI
2010
EMDI launches EMDI Solutions (events and marketing division).
EMDI pioneers an online portal called Eventfaqs
EMDI launches World Media Academy
2006
2013
EMDI collaborates and launches a Radio Course
EMDI opens centre in Uganda.
2007
EMDI launches DJ courses & Digital Media Courses
EMDI integrates with Greycells Education.
2014
Rebrands as EMDI Institute of Media & Communication
EMDI secures UK's Edexcel Assured Accreditation globally.
2008
Knowledge Beyond Boundaries
EMDI launches Advertising Course.
EMDI starts Student Exchange Programme
EMDI ADVANTAGE
EMDI BRANCHES
• 100% industry faculty to teach you
INDIA:
• Edexcel Assured Status - global quality recognition
MUMBAI • THANE • DELHI • INDORE • BHOPAL
• Hands on work experience
• EMDI makes you industry ready in 1 year
INTERNATIONAL:
• Career possibilities : Full Time job, Freelancer, Entrepreneur
DUBAI • UGANDA
6
1. INDUSTRY RELEVANT
In each programme we offer, we asked our industry network - “What are those 100 key skills
that a person needs to know for you to hire him/her, or setup their own agency?” Those skills
became lectures, which we mapped against global curriculum – and made an industry ready
course!
2. EXPERIENCE TRANSFER APPROACH
Training is done by industry professionals who share their real life experiences and case studies
relevant to the region. 100% industry faculty is like attending a professional seminar every
day.
3. INDUSTRY NETWORK
With a network of over 200 industry professionals as faculty sharing their experiences, EMDI is
the best place to network and secure your career.
4. LIVE PROJECTS AND INTERNSHIPS
As part of the curriculum; students have the chance to work on structured internships with
agencies and over 100 live events during the course.
WHAT MAKES US UNIQUE
5. STUDENT DEVELOPMENT WORKSHOPS
Activities are undertaken throughout the year to ensure an all-round development of skills of a
student. Presentation Techniques, Language Skills, Interview Skills, Team Building, Leadership
and Entrepreneurship are taught to students to make them industry ready.
6. INHOUSE ACTIVITIES
The Institute has inhouse projects and campaigns such as Welcome Party, EMDI'S Got Talent
Week, Themed Events, and various such projects.
7. GLOBAL PRESENCE
With centres across India, UAE and Africa, students have the opportunity to learn and work on
projects globally.
8. LEARNING MANAGEMENT SYSTEM
At EMDI Dubai, all lectures are recorded on camera, so students who miss the sessions due to
work, projects or live internships can watch via DVD the entire lecture again. Each lecture also
has a defined training presentation, which is accessible online to ensure students get practical
& locally relevant study material.
8
With an impeccable record over the last 10 years, EMDI Institute is recognized amongst all
companies in the region as an excellent training centre and place for sourcing candidates. Due to our
faculty network (who train and hire) we have secured internships & jobs with organizations such as
DWTC, DONE Events, HQ Creative, Action Impact, Flip Media, Leo Burnett, Radio Asia, Iris Middle
East, Abu Dhabi Tourism Authority, etc. Our 1500 alumni members only add to this strength.
On an academic perspective EMDI courses are recognized Certificate programmes by the
EMDI IN DUBAI
Knowledge Human Resources Development Authority (KHDA) in the UAE.
To add further merit, our courses here are equivalent of Diploma Course offerings globally. EMDI is
recognized as an EDEXCEL ASSURED CENTRE, EDEXCEL being UK's largest vocational accreditation
board. This assured status means that EdExcel UK, (part of the Pearson
• Events • Advertising • Wedding
•PR • Journalism • Digital Media • Radio & TV
Group) has studied our curriculum, processes, quality standards, and
faculty and training methodology, and issues an EdExcel Assured
Certificate to each learner for our Diploma Qualifications
Mr. Alan Gordon
Honorary Chairman
Ms. Dalida D'Souza
Deputy GM
Mr. Jean Oosthuizen
Honorary Dean
Students enrolling with us grow in a
Since our regional launch in 2004,
EMDI's method of training is very
multitude of ways i.e. knowledge
EMDI has become an established
unique and practical, giving students
enhancement through our
brand in the field of Event
hands on experience whilst they learn
comprehensive curriculums and
Management, Media and Creative
at the same time. Across all our
unparalleled industry and peer
Education. The Industry has warmly
courses, we strive to ensure
interactions building relationships and
supported EMDI over the past 10
perfection in delivering the latest
memories that last a lifetime…
years, and our accreditation by UK's
content, by the best industry faculty &
largest vocational accrediting board -
relevant work experiences.
EdExcel - is another such
endorsement!
10
Events have seen a phenomenal rise across the world. Awards, Music, Fashion, Lifestyle,
Sports, Exhibitions, Trade Fairs, Product Launches, Weddings … the list and categories of
events are endless. World class projects such as EXPO 2020, launch of Burj Khalifa, the
impact of exhibitions such as GITEX, Cityscape, The Air show, and the huge investment
in sporting events such as the F1, Cricket, Rugby, Tennis demonstrates that the UAE is an
EVENT MANAGEMENT
COURSE
Event Manager’s paradise.
Career roles include working with Event Management or Experiential Marketing
Agencies, or Large Companies having in-house marketing divisions.
Typical job roles include Account Planning, Concept and Creative Design, Client
Servicing, Event Production, Technicals, Set Design, Operations and Logistics
Management.
Event Management
Course Highlights
Course Outline
• Intro to Event Management
• Learn all categories of events
• Brand Management and Marketing
• Learn all the different roles
• Intro to Advertising & Creativity
(Creative, Marketing, Production, Technical)
• Live event projects (internal & external)
• 100% Placement assistance
• Event Planning, Ideation & Costing
• Event Concept, Creative &
Collaterals
• Special workshops & Field Visits
• Event Technicals
• Specific course for working professionals
• Sound – Lights – Audio Visual
and college students
• Special Effects, Lasers and
Fireworks
• Sponsorship & Media Marketing
• Event Operations and Production
• Corporate Events and Incentives
• Shopping Mall Events
• Road Shows
• Weddings & Personal Celebrations
• Sports Events
• CSR / Charity Events
• Award Ceremonies
• Music Events and Concerts
• Televised Events
• Exhibitions and Trade Fairs
• Product Launches
• Opening and Closing Gala
Ceremonies
• Theme Park Events
• Event Insurance
• Risk Management
• Celebrity and Artist Management
• Event Laws & Licenses
• Event Permissions & Contracts
• Health & Safety
• Event Budgeting and Costing
• 360 Experiential Marketing
• Business Entrepreneurship
12
The Advertising and Design industry is probably one of the most creatively fascinating
programmes to study in. An advertisement needs to deliver its message to its target
audience across all mediums - Print, Radio, TV, Outdoor, and the Digital Space.
Understanding brands, research, planning, creative strategy will ensure that you are
ready to manage the media explosion that we are witnessing in the UAE. Brands like
Emirates, Google, Facebook, Coca Cola, Microsoft, Dubizzle have all become household
ADVERTISING
& DESIGN COURSE
names due to Advertising. Global Advertising and Media agencies such as O&M, Leo
Burnett, Lowe, Bates Pan Gulf, Saatchi and Saatchi, Dentsu, OMD, Mediaedge, JWT call
the UAE their home.
Career roles include working with Advertising Agencies, Media Houses, Design
Agencies, or Large Companies having in-house marketing divisions.
Typical job roles include Graphic Design, Account Planning, Client Servicing, Media
Planners, Media Buyers, Brand Managers & Experiential marketeers.
Course Highlights
Course Outline
• Learn about the strategy of advertising & the
• Introduction to Advertising
• Event & PR
• Introduction to Marketing
• Campaign Planning
• Market Research
• Radio & TV Production
• Consumer Behaviour
• Graphic Design
• Brand Management
• Creativity and Lateral Thinking
• Account Planning
• Photoshop, Illustrator, Indesign
• 100% Placement assistance
• Media Buying and Planning
• Logo, Color, Typography
• Special workshops & Field Visits.
• Digital Advertising
• Specific course for working professionals and
• Radio Media
• Corporate Design
• TV Media
• Integrated Marketing
creative side of design.
• Learn all the different roles (Creative,
Servicing, Media, Strategy)
• Industry Case study projects (internal &
external)
college students
• Outdoor Media
• Viral & Buzz Media
Poster, Package, Signage
Communication
• Entrepreneurship
14
Creating news is the new career opportunity! Journalists, PR Professionals, Bloggers,
Reputation and Image Managers, Corporate Communication professionals, Radio and
TV presenters are all highly sought after careers! Globally the PR industry has doubled in
size and is set for a massive thrust in the region with a host of media houses, news
channels and agencies setting up in the region.
The Journalism & Media side of the business has also seen an expansion - digital
technology is transforming passive consumers into active creators of media content,
PR, JOURNALISM &
COMMUNICATION COURSE
witnessed by the growth of social networks and User Generated Content.
Career Options include working with PR Agencies, News Groups, Media Houses, TV &
Radio Stations, Large Corporate Groups having in-house communication divisions; and
the potential for freelancing is huge.
Typical job roles include PR Executive, Journalist, Editor, News Presenter, Account
Planning, Blogger, Copywriter, Production Manager, Corp Communication Executive,
Image Management Professionals, amongst other roles.
Course Highlights
Course Outline
• Course managed by the world Media
• Introduction to PR
• Marketing Communication :
Academy on behalf of EMDI.
• Learn the 4 key areas of Communication
(Print Journalism, Broadcast Journalism
(TV/Radio), Public Relations & New Media)
• Improve your Communication and
Presentation skills
• Industry Case study projects (internal &
external)
• 100% Placement assistance
• Special workshops & Field Visits.
• Specific course for working professionals and
college students
Advertising, Marketing and
Branding
• Understanding Media
• Better Writing for Effective
Communication
• Journalism, Reporting, Editing
• Communication Soft Skills
• PR & Corporate Communication
• Media Relations
• Corporate Communication
• Crisis Management
• PR Strategy
• Measuring PR & Evaluation
• Advanced Media Relations
• PR in different sectors
• PR Research Project
• Television and Radio Presentation
• Camera and Editing
• Social Media & Digital Media
• Facebook / Twitter / Youtube &
Other Channels
• Blogs and User Generated Content
• Entrepreneurship
16
The wedding industry is an ever booming sector with every couple desiring to have a
unique and distinct wedding ceremony. The number of weddings in the world is
estimated at 1,15,000 ceremonies each day, and its only growing. Wedding planning
makes up a multi-billion dollar industry globally. In today's era, weddings have evolved
as a complete trend that speak of grandeur, opulence, customization and a never before
experience of togetherness. So if you have the knack for planning and a creative mind our Wedding Planning Program will nurture and train this potential.
WEDDING PLANNING
Career roles include setting up your own agency, working with an existing wedding
planner, working in a hotel in the wedding division, or freelancing as a wedding
specialist.
Typical job roles include becoming a general Wedding Planner, or looking at specific
areas of the business and becoming an expert - eg. Set Design and Creativity,
Photography and Videography, Theming and Invitations, Floral Decorator etc .
Course Highlights
Course Outline
• 6 months focused programme on Wedding
• Wedding Concept & Ideation
• Set/Stage & Fabrication
• Creative & Design
• Technology
• Meeting the Couple
• Entertainment Options
• Customs and Traditions
• Video & Photo
• Christian Wedding
• Catering - F&B
• Arabic Wedding
• Venue Planning
• Hindu Wedding
• Budgeting & Costing
• Other Rituals
• Entrepreneurship
Planning
• Learn all the different traditions and cultures
to become a planner
• Learn aspects of Event Management to
enhance your weddings
• Understanding Creativity, F&B, Design and
Décor
• Workshops on Floral Design, Wedding
Venues and Layouts
• Training on how to setup your own business
• Destination Weddings
• Floral
• Design & Décor
and win clients
18
EMDI also offers a multitude of short workshops, which are tailor made for
specific companies or offered to the general public.
Some of the short courses run in the past include
• Presentation Skills & Techniques
• Presentology and Power Point
SHORT
COURSES OFFERED
• New Media (Digital Marketing)
• Radio & TV Presentation
• Print Journalism & Writing
• Photography
• Disc Jockeying and Music Promotion
• Graphic Design Skills
• Entrepreneurship
These courses focus on the specific skill set and range from 5 day programs to a maximum of 3 months depending on each course
and learning objective. Specific details can be found on the Institute website. Some of the courses are run in conjunction with
leading trainers and companies such as World Media Academy, Satellite Communication, Ideaspice amongst others.
20
The sheer nature of the creative industry demands a balanced combination of theoretical and
practical knowledge - that is exactly what is taught at EMDI in all our courses. Students from
all our courses are sent to the industry to work on Projects and Internships. This not only
provides opportunities to earn while you learn but also to network with industry
FACULTY & INDUSTRY
PARTNERS
professionals. Over the last 12 years our students have worked on over 1000 internships
spread across different job roles with varied organizations. E.g. The Event students work on
the Production aspects, the PR students work with Media Organizations, while Advertising
students work with various creative agencies across the board. A list of the companies that
the students have had learning interactions with and placements are as follows:
FACULTY
COMPANY
FACULTY
COMPANY
FACULTY
COMPANY
FACULTY
COMPANY
Adam Proto
Jack Morton
Emma Lancaster
Dubai Lynx
Michael Shagoury
World Media Academy
Rebecca Wilson
Espinternational
Adrian Bell
Action Impact
Enzina Calascione
Event Consultant / YAK Events
Mike Smith
Event Consultant
Roberta Rees
The Change Initiative
Alan Gordon
Dubai Properties Group
Errol Goveas
Pure Magic
Mohammed Ali
The Kreative Company
Rohit Arora
Grey Group
Ali Amarsy
Leo Burnett
Eyad Zarea
GCC Mars
Mohammed Murad
Tanseeq
Sajith Ansar
Ideaspice / Spice Holding
Allan Clarke
We like Custard
Fadi Akil
Event Director
Monique Louw
VIP Security
Sam Katiela
Mamemo Productions
Amit Keswani
OK Middle East
Ian Tonge
IRT Marketing
Moustafa Hamwi
Event Consultant
Samantha Armstrong
The PR Company
Andrew Philips
Daman Insurance
Ibrahim Khardak
Big Exhibitions
Muneer Samnani
OMC Dubai
Savio Mendonca
Glow Productions
Andy Cuthbert
Jumeirah Group
Jan Stoop
GMASCO
Naomi Jones
Dubai World Trade Centre
Scott Feasey
IRIS Middle East
Anthony Younis
Chill out Productions
Jateen Rajput
Consumer Links
Naresh Oberoi
OME Events
Sherif Mokbel
Circus Studio
Dana Buchawiecki
YAS Marina Circuit
Jean Oosthuizen
Spoontacular Events
Nicola Holmes
We like Custard
Simon Burnett
Event Serve / DWTC
Darshan Shankar
Communicraft
Jimmy Poon
Boqin Group
Niren Daniel
Sun and Sand Sports (NIKE)
Sue Pengelly
Seventy2
Deen Ashraf
Brains at Work
Jo Marshall
HQ Creative
Nizar Swailem
Creative Consultant
Sujay Nanavati
Lowe Mena
Deepak Rego
World Ventures
John Quin
Satellite
Pach Ang
REDFILO
Tej Desai
Boot Polissh Films
Dev Haldar
Radio Asia
Kile Ozier
Meeras Development
Patrick Chaundy
Q Media
Theresa Rodriques
Ad Pack Six
Donal Kilalea
Promoseven Sports
Lesley Fair
We like Custard
Paul Aranjo
Aimia / Carlson Marketing
Thomas Ovesen
Done Events
Earnest Godfrey
Artes
Malini Nambissan
Indian Expressions
Phillip Westphal
Salt & Pepper
Tim Jacobs
K.T.S
Edward Esho
Event Consultant
Mark Hill
The Rights Lawyers
Prince Arora
Shells Advertising
Viren Desai
Media Consultant
Rajesh Arab
Doodle Worldwide
Yousef Tuqan Tuqan
Leo Burnett
22
EMDI works on over 130 events each year in a variety of different roles through its connection of
event agencies, venues, suppliers, production houses and sometimes the client directly. Students
EVENTS WORKED ON
2013-2014
get a chance to work on these events during the course of their study. On an average each student
works on around 20 events during the year, however the record so far has been one student who
has worked on 91 events during his time with EMDI. A representative list of some of the events
worked on is below. For a full list visit our website www.emdiworld.com/dubai
NAME OF THE EVENT
• 2 Day Festival - Masdar, Abu Dhabi
• Dubai Desert Triathlon
• Homeland Security/ Defense Portfolio
• Shah Rukh Khan Concert
• 912 Hungama Concert
• Dubai Lynx & Advertising Awards
• I Am Asha 2013
• Sharjah International Expo
• Abu Dhabi F1 Race
• Emaar Community Events
• IPL Opening Ceremony
• Sonu Nigam Live in Concert
• Abu Dhabi Islamic Bank Town Hall 2014
• Dubai Jazz Festival 2014
• Jafaar El Guesmi - Comedy Night
• Special Needs/Annual Fun Bazaar-Al Massah
• Abu Dhabi Science Festival
• Emirates Airline
• Jashn E Eid Live In Concert
• Spinneys Dubai 92 Cycle Challenge
• AGRA Middle East Exhibition
• Dubai Rugby 7’s
• Jaswinder Singh Live In Concert
• Sunidhi & Milka Live in Concert
• Al Murray Comedy Show
• Emirates Airline Festival of Literature 2014
• Lamhe Music Concert
• The Childrens International Film Festival 2014
• Alessandro Safina With Orchestra
• Ennigma Diwali Bazaar
• Launch Of Nakshtra Collection
• The Duathlon Run ( The Race )
• Alicia Keys Music Concert
• Eric Clapton Music Concert
• Masdar Institute Open Day
• The Dubai Camel Racing Club
• Asianet Film Awards 2014
• Extravaganza Jewellery Show
• Meydan World Cup-Horse Racing
• The Great Indian Navratri Ustav 2013
• Beach Polo Tournament
• f5wc
• Mixtape Concert
• Unwired In Dubai Music Concert
• Bentley Gold Polo Cup
• Family Carnival 2014
• Mohamed Mounir & Nancy Ajram
• Video Games Live
• Blended Jazz Festival
• Fashion Forward
• Musical Event + Television Show
• Wedding in Emirates Palace Hotal, Abu Dhabi
• Bombay Jayashree Live in Concert 2014
• Festival Family Day
• Nuskin Staff Day
• Yasalam 2013-Beats on the Beach
• Bridal Fashion Show
• Festive Season Entertainment Programme
• Omar Khairat Concert
• Yo Yo Honey Singh & Jazzy B Live In Dubai
• Bride Dubai
• FFA Awards Night-Gala Dinner
• Omid Djalili Stand Up Comedy Show
• Yasalam Car Parade 2013
• Celebrity Cricket League
• FIFA Under 17 Closing Ceremony
• Original Vienesse Strauss Capelle Orchestra
• Zakir Hussains Nirvana 2014
• Chicago Broadway Musical
• Filipino Fun Fiesta 2013
• Peter Pan - Never Ending Story
• Colour Run-Marathon For Charity
• FINA/ARENA Swimming World Cup
• Pinoy Rock Festival
• Corporate Meetings
• GITEX Exhibition
• Promotion & Data survey
• Creamfields, Abu Dhabi
• Global Fighting Championship
• Red Bull Car Park Rift
• Dancing Sensation
• Global Islamic Summit
• Red Bull Clash Event
• Desert Run (10k run)
• Gulf Film Festival 2014
• RED FEST Event
• Diwali Utsav
• Holiday Seasons Carnival
• Remembering Jagjit Night, A Zulfi Khan
24
EVENT
PHOTO GALLERY
26
STUDENT
CERTIFICATES
28
Donal Kilalea
CEO & President
Promoseven
Sports Marketing
EMDI is home to over 30 different nationalities of students studying each year at the institute.
STUDENT
NATIONALITIES
& PROFILES
This leads to an excellent multi-cultural learning environment. Also EMDI students range
from the age group 18 to 45 as both young students and working professionals take this
course. This unique blend of youthful passion and experience again ensures a well rounded
learning environment.
We have found the standard of the
students that we have used to be
high not only from an academic point
of view but most importantly from a
‘can do’ attitude. These are students
that want to learn and are not afraid
to get their hands dirty. We have used
the students in the Dubai Duty Free
Tennis, The Rugby 7s and The Asian
Games and have been impressed with
their standards.
Thomas Ovesen
COO
DONE Events
Katie Veira
Executive Director
HQ Creative
Next to selling out top concerts across
the region, lecturing at EMDI has
been one of the greatest and most
encouraging experiences over the last
five years. It has been very rewarding
to be part of the EMDI faculty lecturing to a group of highly
motivated future event managers has
re-confirmed our belief in the industry
and its regional developments. There
is never a dull moment at EMDI - it
has been great to lecture to what I
hope will be many future colleagues
and event managers.
EMDI provides a much needed and
extremely valuable resource for new
talent. Through a very structured
approach, EMDI exposes students to
many areas of the industry, equipping
them with a very broad knowledge of
both technical and practical aspects
of event planning, production and
management. HQ has recruited EMDI
students for both temporary and full
time positions, with great success.
FACULTY SPEAK
Andrew Phillips
Marketing
Director - Daman
Yousef Tuqan Tuqan
Chief Innovation Officer
Leo Burnett
Uganda
Australia
I have always been impressed by the
enthusiasm and energy displayed by
the students at EMDI, and have been
proud to play a small part in their
development in the last few years.
They always approach my
presentation with curiosity and
interest, and I believe that in many of
them, I am addressing the leaders of
tomorrow.
What EMDI lacks in size compared to
universities, it makes up for in its
enthusiasm and professionalism.
I have always enjoyed their
collaborative approach which allowed
the best professionals in the business
to have an impact not only during the
lectures but also in planning the best
possible curriculum These guys & girls
are the future professionals and will
play a key part in shaping the path of
the communication industry.
Deepak Rego
Managing Director
- World Ventures
I am delighted to support EMDI in
their determination to improve the
standards of training and
professionalism in Dubai. The beauty
of their courses is that they are
vocational and equip young people
for long-term careers in their chosen
profession, whether it be in
journalism, PR or events organizing.
The balance of classroom learning
and internships enables students to
embark on mastering life skills as well
as academic achievements - and in
my opinion, that’s a true sign of a
rounded education.
30
MEDIA SPEAK
32
Life at EMDI is a fun experience with a lot of
extra – curricular activities. Students are
encouraged to take initiatives and organise
in-house events and celebrations. Every
batch at EMDI creates memories by
organising a Freshers Party, Christmas
Party, Rock and Roll Night, EMDI’s Got
Talent Week, Inter College Dance Events,
Graduation Ceremonies and many others.
LIFE AT EMDI
FOR CAREERS THAT
ROCK, ENROLL!!
34