April 1, 2014 Packet

Transcription

DOWNTOWN MANAGEMENT BOARD
Quality Services for a Quality Community
MEMBERS
Douglas Jester, Chair
Jeffrey Kusler, Vice Chair
Siham Baladi, Treasurer
Nicholas Chilenko
Heather Lee Frarey
Michael Krueger
David J. Olson
Ray Walsh
Mayor Pro Tem Diane
Goddeeris
Staff Liaison
Heather Pope
(517) 319-6930
City of East Lansing
DEPARTMENT OF
PLANNING , BUILDING, &
DEVELOPMENT
410 Abbot Road
East Lansing, MI 48823
AGENDA
April 1, 2014 – 8:00 a.m.
Court/City Council Conference Room
410 Abbot Road – 1st Floor
1)
Welcome and Roll Call
2)
Public Comment
3)
Approval of Minutes
A) March 4, 2014 (attachment)
4)
Approval of Agenda
5)
Financial Reports
A) February 2014 Financial Report (attachment)
6)
New Business
A) Summer Solstice Jazz Festival Sponsorship (attachment)
B) 2014 Visitor Guide (attachment)
C) FY15 DMB Budget (attachment)
7)
Old Business
A) Parking Information Insert (attachment)
8)
Committee Reports
A) Marketing Committee
i. Synopsis of March 12, 2014 meeting (attachment)
ii. Synopsis of March 19, 2014 meeting (attachment)
iii. FY15 Advertising Campaigns (attachment)
B) Business Relations
ii. Spring Meet and Greet, May 19, 2014
B) Downtown Maintenance Committee
i. Downtown Maintenance Walk – April 25, 2015
D) Parking Update
9)
Reports from Chair and Board Members
A) Economic Sustainability Steering Committee
(517) 319-6930
www.cityofeastlansing.com
City of East Lansing Downtown Management Board Agenda – (4/1/2014) – Page 1 of 2
9)
Reports from Chair and Board Members, cont.
B) Urban Form Steering Committee
C) Housing Steering Committee
10)
DDA Liaison Report
11)
Staff Reports
A) Strategic Planning Sessions
B) Be a Tourist in Your Own Town
12)
Written Communications
13)
Adjourn
DOWNTOWN MANAGEMENT BOARD
MEMBERS
Douglas Jester, Chair
Siham Baladi, Treasurer
Nicholas Chilenko
Heather Lee Frarey
Michael Krueger
Jeffrey Kusler
David J. Olson
Ray Walsh
Mayor Pro Tem Diane Goddeeris
Staff Liaison
Heather Pope
(517) 319-6930
DEPARTMENT OF
PLANNING & COMMUNITY
DEVELOPMENT
410 Abbot Road
(517) 319-6930
MEETING MINUTES
March 4, 2014 - 8:00 a.m.
410 Abbot Road
Court/City Council Conference Room
Present:
Siham Baladi, Ray Walsh, Jeffrey Kusler, Michele Frarey,
Michael Krueger, David Olson
Absent:
Mayor Pro Tem Diane Goddeeris, Douglas Jester, Nicholas
Chilenko
Staff Members Present:
Heather Pope, Terri Soliday
Guest:
Vivian Keeney
1)
Welcome and Roll Call
Kusler opened the meeting at 8:05 a.m. At the taking of the roll, Mayor Pro Tem
Goddeeris, Douglas Jester, Nicholas Chilenko and Ray Walsh were absent.
Jeffrey Kusler introduced the new members—Heather Frarey from The Record Lounge,
Mike Krueger, General Manager at Crunchy’s, and David Olson, President of CRMC.
Walsh arrived at 8:08 a.m.
2)
Public Comment
None.
3)
Approval of Minutes
A) February 4, 2014
Walsh moved to approve the minutes of February 4, 2014 as written; Baladi seconded the
motion. Vote: All yeas, motion carried unanimously.
4)
Approval of Agenda
Walsh moved to approve the Agenda as written; Olson seconded the motion. Vote: All
yeas, motion carried unanimously.
City of East Lansing Downtown Management Board Minutes – 3/4/2014 – Page 1 of 4
5)
Financial Reports
A) January 2014 Financial Report
Pope reviewed the Treasurer’s Report. The Board accepted the January 2014 Financial Report.
B) Draft FY2015 Budget
Pope said this budget is preliminary and will go to the Marketing and Business Relations Committees
for review.
C) Co-op Advertising
Pope prepared an overview showing how much the DMB has spent on co-op advertising over the last
five years. She indicated businesses can use co-op funds for radio, television or print ads.
6)
New Business
A) CRC Sponsorship for Taste of East Lansing
Pope said last year the DMB gave $200 since it was only the second year that the CRC put on the event.
Krueger said last year it was very well attended.
Baladi moved to give $500 to the CRC for the Taste of East Lansing Event; Walsh seconded the motion.
Vote: All yeas. Motion carried unanimously.
B) Wayfinding Sign
Pope said the Marketing Committee had discussed the idea of putting a wayfinding sign at the southwest
corner of Abbot and Saginaw to direct people coming from the west to the downtown. The Library and
the Parks, Recreation and Arts Department also wanted the sign to direct people to the library and the
sports complexes to the north, and they have committed funds to pay towards the wayfinding sign,
which costs a total of $1,893. Staff recommends the DMB allocate $631 towards the sign.
Walsh moved to allocate $631 for the wayfinding sign at the corner of Abbot and Saginaw; Baladi
seconded the motion. Vote: All yeas. Motion carried unanimously.
Pope said she will be attending the City Council meeting that evening for approval of the wayfinding
budget. She indicated the sign should be going up in a couple of months.
7)
Old Business
A) Parking Information Insert
Kusler said the DMB is preparing this insert to go into the parking envelopes for tickets issued by PACE
to give people a better idea of where to park. There is also a larger informational brochure. He said
handicapped accessible parking will be added to these inserts. Krueger remarked that the meters behind
Crunchy’s offer 15 minutes for a quarter. Pope will check with Parking on the rates and revise the insert.
There was also a suggestion to make the map a little larger.
8)
Committee Reports
A) Marketing Committee
Pope said they did not meet last month. She informed the new members that the Marketing Committee
received proposals for a phone app which ranged from $4,000 to $12,000. The Communications
Department in the meantime had issued RFPs to update the City’s website. She indicated most of the
proposals include a phone app, and if the DMB can work with the City’s website, it would free up
approximately $13,000 from their marketing budget. She will see if Alan McCarrick, the Information
Systems Administrator, can speak at the April meeting regarding the proposals. Kusler said it would be
nice to have as an add-on virtual tours of the downtown and parking areas.
Pope reviewed the activities of the Marketing and Business Relations Committees for the new members.
She also described the strategic planning process and said she will be setting up meetings in the spring
for the Board to work on goals and objectives for the next five years.
B) Business Relations
i. Synopsis of February 20, 2014 meeting
ii. February Shopping Event
Baladi said the Committee decided to have a mid-winter sales event again next year before Valentine’s
Day. She indicated this year they will not have a fashion show for Girls Day Out, but there will be a lot
of different activities in the downtown for this event, which will be held on either October 11 or 18.
Baladi indicated the Spring Meet and Greet will be on May 12 or 19. She said they also discussed The
Great Pumpkin Walk, which attracts more people every year.
C) Downtown Maintenance Committee
Pope said staff will be scheduling the spring walk-through for April. She reported cameras will be
installed in the dumpster enclosure in the 300 block. The DDA and Parking Department are each
contributing $2,000 towards this.
D) Parking Update
Kusler indicated they will be meeting in March.
9)
Reports from Chair and Board Members
A) Economic Sustainability Steering Committee
Kusler said the Committee is looking at ways to make East Lansing more vibrant in the downtown and
in other areas in the City. He said there are maps on the Comprehensive Plan website explaining the
updates (Conceptual Image Boards). He mentioned the committee will not be meeting in March.
B) Urban Form Steering Committee
No report.
C) Housing Steering Committee
Olson said they meet next on March 5. He indicated there is a movement to preserve the Bailey
Neighborhood and buffer them from student housing. They are also looking at possibly developing the
alley and Albert Avenue corridors in the downtown.
10)
DDA Liaison Report
Pope indicated the DDA approved cameras for the 300 block refuse room and money for additional
wayfinding signs. She said the application and plans for the Park District came in.
11)
Staff Reports
A) Strategic Planning Sessions
Pope said staff will be looking at dates in April, May and June for these sessions.
Baladi left at 9:07 a.m.
B) Be a Tourist in Your Own Town
Pope indicated this year “Be a Tourist in Your Own Town” will be held on May 31. They will be
receiving more information about this from the GLCVB.
12)
Written Communications
A) Jonna’s 2 Go
Pope said we sent a thank you letter to Jonna’s for catering the last Meet & Greet event.
13)
Adjourn
There being no further business, Walsh moved to adjourn the meeting at 9:08 a.m.; Krueger seconded
the motion. Vote: All yeas. Motion carried unanimously.
DMB FINANCIAL REPORT - February 2014
FY2013
YEAR END
DMB ACCOUNT
Revenues:
Assessment - Real Property
Interest Revenues
Reappropriated Fund Balance
Misc. Advertising Revenues
Fees for Services
FY2014
BUDGET
MONTHLY
ACTIVITY
ACTUAL
YEAR TO
DATE
Total Revenue
$45,922.00
$191.00
$18,165.00
$5,000.00
$0.00
$69,278.00
$43,555.00
$100.00
$25,355.00
$5,000.00
$0.00
$74,010.00
$0.00
$27.19
$0.00
$0.00
$0.00
$27.19
$44,513.56
$127.17
$0.00
$0.00
$2,000.00
$46,640.73
Pending
$0.00
$0.00
$25,355.00
$5,000.00
$0.00
$30,355.00
Total Expenditures
$9,000.00
$3,000.00
$75.37
$1,545.00
$0.00
$33,941.94
$1,047.93
$0.00
$133.16
$250.00
$48,993.40
$9,000.00
$3,000.00
$50.00
$1,500.00
$13,810.00
$44,900.00
$1,000.00
$0.00
$500.00
$250.00
$74,010.00
$750.00
$250.00
$0.00
$125.00
$0.00
$897.10
$0.00
$0.00
$0.00
$0.00
$2,022.10
$6,000.00
$2,000.00
$12.70
$1,000.00
$0.00
$28,648.48
$26.02
$0.00
$3.50
$250.00
$37,940.70
$3,000.00
$1,000.00
$37.30
$500.00
$13,810.00
$15,624.35
$973.98
$0.00
$496.50
$0.00
$35,442.13
Difference
$20,284.60
$0.00
($1,994.91)
$8,700.03
Fund Balance
$47,405.25
Expenditures:
Direct Work Order Salaries
Direct Work Order Benefits
Equipment Charge/Copier
Computer Rental
Contract Services
Contract Services/Marketing
Girls Day Out
Printing & Binding
Miscellaneous
Dues and Memberships
January
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Banner Dangler Installation FY15 & FY16
BALANCE AVAILABLE - Unrestricted Funds
February
$36,710.31
$10,694.94
$4,661.35
$42,743.90
$36,663.23
$1,200.00
$4,880.67
Fund Balance at Start of Fiscal Year
Year to Date
LESS 10% Total Revenue - Restricted Funds
Subtotal
Pending Expenses
Banner Dangler Installation FY15 & FY16
BALANCE AVAILABLE - Unrestricted Funds
$36,710.31
$8,700.03
$4,664.07
$40,746.27
$35,442.13
$1,200.00
$4,104.14
Contract Services/Marketing Budget
Direct Advertising Events
Green Friday
Winter Glow
Art Festival
Jazz Festival
Folk Festival
Meet the Spartans
Launched
Taste of East Lansing
Miscellaneous
Direct Advertising/Events Subtotal:
Budget
$3,000.00
$2,000.00
$400.00
$500.00
$500.00
$0.00
$500.00
$0.00
$1,000.00
$7,900.00
Monthly
Activity
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Actual Year
To Date
$2,614.40
$2,000.00
$500.00
$0.00
$0.00
$0.00
$500.00
$0.00
$0.00
$5,614.40
Pending
$0.00
$0.00
$0.00
$500.00
$500.00
$0.00
$0.00
$500.00
$400.00
$1,900.00
Co-Op Advertising
Co-Op Advertising
Budget
$8,500.00
Monthly
Activity
$0.00
Actual Year
To Date
$3,688.87
Pending
$0.00
Budget
$20,000.00
Monthly
Activity
$897.10
Actual Year
To Date
$16,086.40
Pending
$6,175.00
Marketing Miscellaneous
Year-round Advertising
Visitors Guide & Posters/Wayfinding Signs
$4,500.00
$0.00
$880.00
$5,256.00
Holiday Decorating
Marketing Miscellaneous Subtotal:
$4,000.00
$28,500.00
$0.00
$897.10
$1,706.65
$18,673.05
$2,293.35
$13,724.35
Total Contract Services/Marketing Budget
$44,900.00
$897.10
$27,976.32
$15,624.35
Downtown Management Board
February 2014 Expenditure Detail
REVENUES:
Interest Revenues
February
$27.19
EXPENDITURES:
Computer Rental
February
February
February
$750.00
$250.00
$125.00
DOWNTOWN MARKETING
Pending Direct Advertising/Events
Jazz Festival
Folk Festival
Taste of East Lansing
Miscellaneous
Year-round Advertising
Platinum Plus
WLNS
WHTV
Pending Year-round Advertising
Mackellar Screenworks
FOX 47 Journal Broadcast Group
WLNS Ch. 6
WSYM - Fox 47
Installation of Banner Danglers
Visitors Guide
Wayfinding Signs
Wayfinding Sign at Abbot and Saginaw
$500.00
$500.00
$500.00
$400.00
$1,900.00
Mid‐Winter Sales Event Facebook Advertising
Invoice 601285 Feb. Generic Advertising
Invoice 601286 Feb. Generic Advertising
Banner dangler for Buffalo Wild Wings
Invoice 484414‐1 Feb. Generic Advertising
12 Month Advertising Campaign
12 Month Advertising Campaign
Laminates
Holiday decorating
$40.00
$685.00
$2,230.00
$2,620.00
$600.00
$6,175.00
$2,985.00
$1,640.00
$631.00
$5,256.00
$2,293.35
Total Pending - Downtown Marketing:
FY2015 PENDING MISC. ADVERTISING
FY2016 PENDING MISC. ADVERTISING
$147.10
$690.00
$60.00
$897.10
$15,624.35
$600.00
$600.00
"With help from the MSU College of Music and Wharton Center, the Summer Solstice has attracted
high-quality emerging international and local jazz artists..." - Matthew Pizzo, The State News
Since the first East Lansing Summer Solstice
Jazz Festival (SSJF) in 1996, the event has
evolved and gained momentum. The 2013
festival was no exception! This year’s event
unveiled a number of new and exciting
initiatives.
Now entering its 18th year, the Summer
Solstice Jazz Festival continues to build on
its reputation of hosting world-class jazz
performers; having fun, creative activities
for families; and providing opportunities for
young performers to learn and grow.
This year’s festival received fantastic media
coverage. WKAR broadcasted live on Friday,
June 21 and City Pulse published two glowing
reviews. Saturday’s entire lineup was taped
for a YouTube broadcast and the event was
covered in many other local media outlets.
The new MSU Education Stage featured
swing dance lessons and performances
by high school jazz groups. The SSJF also
encouraged environmental responsibility by
adding free bicycle valet parking provided
by the Mid-Michigan Environmental Action
Council.
For the MSU Education Stage’s inaugural
year, we welcomed students from around
the region: Jazz Association of Mid-Michigan
scholarship recipient Noah Frankforter, the
Saginaw Area Youth Jazz Ensemble, the Ann
Arbor Pioneer High School Jazz Combo and
the East Lansing High School Jazz Combo.
The Summer Solstice Jazz Festival Advisory
Board would like to thank you in advance for
your commitment to the festival. As you read
this message, the festival staff is already
hard at work planning next year’s event.
We look forward to working with you as we
present the 2014 festival!
RODNEY WHITAKER
ARTISTIC DIRECTOR, SUMMER SOLSTICE JAZZ FESTIVAL
Hello Business and Community Leaders,
For almost 20 years, the Summer Solstice Jazz Festival has been presenting the very
best in national, regional and local jazz talent to mid Michigan. With strong support
from the community, I have witnessed the festival grow from a small event on the
campus of Michigan State University to a major regional music festival in downtown
East Lansing.
In 2013, the SSJF had some exciting developments. With the assistance of MSU, the
festival reinforced its dedication to education by adding the MSU Education Stage,
a performance area for high-school-aged and young, up-and-coming jazz musicians.
The MSU Education Stage was well received and attracted many jazz fans as well as
students and their families.
It is truly an honor to be the artistic director of the SSJF. It provides me another great
opportunity to enhance the cultural atmosphere of Greater Lansing. By supporting the
2014 festival with a financial or in-kind donation, you will help us engage and enhance
the community in which we live and do business.
Kind Regards,
Rodney Whitaker, Artistic Director
Rodney Whitaker is an internationally-renowned Mack Avenue recording artist, jazz
bassist, professor of jazz double bass, director of Jazz Studies and artistic director
for the Professors of Jazz at MSU. He is also the bassist with Wynton Marsalis’ Septet
and the Lincoln Center Jazz Orchestra.
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1996
Under the direction
of former East
Lansing Arts
Commission Co-Chair
Al Cafagna, the
Arts Commission
presented the first
Summer Solstice
Jazz Festival.
The first festival was
scheduled at “The
Rock” on MSU’s
campus but was
moved to Erickson
Hall due to inclement
weather. Influenced
by summer solstice
celebrations in
Europe, the festival
went all night—
starting at 9 p.m.
and lasting until
dawn.
1998
After a few years on
MSU’s campus, the
Summer Solstice
Jazz Festival was
moved to downtown
East Lansing. The
heart of the city
became the festival’s
new home to attract
more people into the
business district.
The festival grew in
size and popularity
in downtown
East Lansing.
Attendance at the
event skyrocketed,
growing from 800 to
8,000 over the years.
2007
The City of East
Lansing created a
partnership with
the Wharton Center
for Performing Arts
and the MSU College
of Music to plan,
market and produce
the Summer Solstice
Jazz Festival.
2012
The festival was
reorganized to
include an advisory
board. The board’s
role is to raise funds
to produce the
event, volunteer
at the festival and
support overall
festival production.
2013
With the assistance
of Michigan
State University,
the festival
strengthened its
commitment to
music education
with the addition of
the MSU Education
Stage.
Rodney Whitaker
became the festival’s
artistic director.
Robert F. Banks
Mike Eiya
Blake Johnson
Carolyn Ojala
Rodney Whitaker
Mike Brand
Neil Gordon
John J. Loose
Donald Power
Benjamin Hall (staff)
Al & Beth Cafagna
Gregg Hill
Lois Mummaw
Barbara Sawyer-Koch
Ami Van Antwerp (staff)
MSU EDUCATION STAGE
In 2013, with the assistance of Michigan State University, the festival
strengthened its commitment to music education with the addition
of the MSU Education Stage.
This new performance area gave young, up-and-coming jazz
musicians an opportunity to perform on stage at a major festival.
The MSU Education Stage was located in the park at the corner of
Abbot Road and Albert Avenue.
On Friday night, the State Swing Society gave free swing dance
lessons. Saturday’s lineup included Jazz Association of Mid-Michigan
(JAMM) scholarship recipient Noah Frankforter, the Saginaw Area
Youth Jazz Ensemble, the Ann Arbor Pioneer High School Jazz
Combo and the East Lansing High School Jazz Combo.
"...an educationally inspired lineup as well as
community bands, small combos and Latin-tinged
big bands." — DownBeat Magazine
JAZZ KIDS
Families loved the festival’s expanded hands-on, interactive
Children's Area! In 2013, the Jazz Kids tent was coordinated by
Wharton Center Inner Circle volunteers. Additional activities were
provided by the East Lansing Public Library and the Eli and Edythe
Broad Art Museum.
The newly expanded family area offered a number of jazz-inspired
activities for kids of all ages. Kids made Mardi Gras beaded
necklaces and jazz festival dance ribbons. They also played at the
Impression 5 Science Center bubble table, painted at easel stations
and participated in a variety of other activities.
2007
2009
2008
JOHNNY O’NEAL SOPHIE MILMAN ESPERANZA SPALDING
Moved to New York City to
perform with Clark Terry
and landed a regular job at
the Blue Note, accompanying
greats like Dizzy Gillespie,
Joe Pass and Kenny Burrell
Former member of Art Blakey
and the Jazz Messengers
2010
Won the 2008 Juno Award
(Canadian equivalent of a
Grammy) for Vocal Jazz Album
of the Year for “Make Someone
Happy”
Became the youngest instructor at the
Berklee College of Music at age 20
“Take Love Easy” debuted at
#1 on Billboard’s Canadian jazz
chart and reached #4 in the U.S.
First and only jazz artist to win the
Grammy Award for Best New Artist (2011)
Personally selected by President Obama
to perform at the 2009 Nobel Peace Prize
Ceremony and Concert in Oslo, Norway
2012
2011
JOE LOVANO
GRACE KELLY
WYCLIFFE GORDON
“Quartets: Live at the Village
Vanguard” won DownBeat
Magazine’s Album of the Year
Youngest-ever musician voted
to the DownBeat Magazine
Critics Poll at age 16
Former member of the Wynton Marsalis
Septet and the Lincoln Center Jazz
Orchestra
Performed with Esperanza
Spalding in the quintet US5
Since age 12, has performed
at the Montreal Jazz Festival,
Newport Jazz Festival, Lincoln
Center, Carnegie Hall, the
Kennedy Center, Tanglewood
Jazz Festival and the Detroit
Jazz Festival
Named Jazz Journalists Association
Trombonist of the Year (2001-2002, 20062008 and 2011-2013)
Appears in the film “The
Missing Person” (2009)
Named DownBeat Magazine’s Critics
Choice Best Trombone (2012)
Re-orchestrated the theme song for NPR’s
“All Things Considered” in 1995
MSU PROFESSORS OF JAZZ
2013
CYRILLE AIM
AIMÉÉE
First prize in the Montreux
Jazz Festival Voice
Competition and the Sarah
Vaughn International Vocal
Competition
Performed twice at the
Apollo Theater
2007, 2008, 2013...
The MSU Professors of Jazz are faculty members in the MSU College of Music.
Since 2000, the group
has performed with
jazz artists such as
Vanessa Rubin, Buster
Williams, Jon Faddis,
Jon Carl Hendricks,
Jimmy Cobb, Wycliffe
Gordon, Joe Temperley,
Walter Blanding,
Andre Hayward, Cyrus
Chestnut, Eric Reed,
Wessell “Warmdaddy”
Anderson, Wynton
Marsalis, Ali Jackson,
Maya Orr, Marcus
Belgrave, Donald
Walden, Marcus
Printup, Gerald Wilson
Big Band and Ingrid
Jensen.
"Homegrown talent and world-class artists...
the strongest bill yet." — Lawrence Cosentino,
City Pulse
The Summer Solstice Jazz Festival receives local, regional and
national media coverage. Here’s a sampling from the 2013 festival:
PRINT
“DownBeat’s 2013 International
Festival Guide” (DownBeat Magazine,
May 2013)
“Billowing tent: Summer Solstice
Jazz Festival balloons with its biggest
lineup yet” (City Pulse, June 19)
RADIO
“Exposure: Summer Solstice Jazz
Festival” (Impact 89FM, June 18)
“Summer Solstice Jazz Festival comes
to East Lansing” (WKAR, June 20)
WKAR: Live Broadcast on June 21
TV
“Jazz Festival Begins Friday in East
Lansing” (WILX, June 20)
WLNS: Media Sponsor
ONLINE
“Cyrille Aimée, Tim Warfield & More
Set for East Lansing’s 2013 Summer
Solstice Jazz Festival, 6/21-22”
(Broadwayworld.com, June 11)
“Festivals celebrate the start of
summer in greater Lansing this
weekend” (MLive.com, June 21)
SPONSOR THE SUMMER SOLSTICE JAZZ FESTIVAL
As a festival sponsor, your contribution helps bring free jazz performances to the
Greater Lansing area. By supporting this event, your business will:
CALL ATTENTION TO LOCAL, CIVIC-MINDED BUSINESSES.
Festival organizers publicly say “thank you” to sponsoring
businesses in many ways prior to, at and after the festival.
This recognition introduces festivalgoers to civic-minded
businesses such as yours.
BRING ARTS AND CULTURE TO GREATER LANSING. The
festival brings multiple jazz performances to the heart of
East Lansing. These incredibly talented performers hail
from far-reaching places—offering diverse musical flavor and
cultural enrichment.
ESTABLISH GREATER LANSING AS A NATIONAL JAZZ
DESTINATION. When you blend the MSU College of Music’s
jazz studies program, the Wharton Center for Performing
Arts’ jazz peformances and local festivals, Greater Lansing
is on its way to becoming a national jazz destination!
BOOST THE LOCAL ECONOMY. The Summer Solstice Jazz
Festival does more than bring cultural enrichment and fun
to Greater Lansing. It showcases all that downtown East
Lansing and beyond has to offer. Feet on the street means a
boost to the local economy.
BE AN INTEGRAL PART OF A GROWING CULTURAL EVENT.
What was once a small gathering at “The Rock” on MSU’s
campus is now a two-day festival—featuring more than
8,000 visitors and a fantastic mix of local and national acts.
The goal is to continue to grow the festival each year with
the assistance of community financial support.
INTRODUCE JAZZ TO YOUNGER GENERATIONS. In 2013,
the Community Music School hosted a youth jazz camp
the week before the festival. The grand finale was a
performance on the MSU Education Stage. Popular family
programming also takes place as part of the festival. The
SSJF attracts jazz lovers, and it also creates new ones.
ENCOURAGE COMMUNITY ENGAGEMENT. Events such
as the Summer Solstice Jazz Festival have a proven track
record of bringing the community together by providing
cultural enrichment and leisurely fun. The upbeat music,
cheering crowds and late-night dancing bring a tremendous
energy to downtown East Lansing.
SHOWCASE REGIONAL TALENT AND RISING STARS.
Thanks to the City of East Lansing, the Wharton Center for
Performing Arts and the MSU College of Music, the talent
in recent years has been nothing short of exceptional.
The hottest in Michigan jazz talent, rising MSU College of
Music stars and huge national acts have graced the Summer
Solstice Jazz Festival stage.
SUPPORT AN ESTABLISHED EVENT WITH A STRONG
HISTORY. Over its 18 years of existence, the Summer
Solstice Jazz Festival has brought an exciting and
sustainable event to the community. In recent years, the
festival has grown and been improved in many ways. This
has been accomplished through key community partnerships
and the tremendous financial support from SSJF sponsors.
INTERESTED IN BECOMING A SPONSOR OF THE 2014
SUMMER SOLSTICE JAZZ FESTIVAL? CONTACT US!
Summer Solstice Jazz Festival
410 Abbot Road • East Lansing, MI 48823
(517) 319-6980 • [email protected]
WWW.ELJAZZFEST.COM
HISTORY BRINGING JAZZ TO GREATER LANSING FOR NEARLY TWO DECADES COLLABORATION WE ACCOMPLISH
MORE WITH HELP FROM OUR SPONSORS FUTURE AN INVESTMENT IN THE NEXT GENERATION TALENT BE DIRECTLY
RESPONSIBLE FOR ANOTHER STAR-STUDDED LINEUP PRESS SUPPORT A FESTIVAL THAT GETS MEDIA COVERAGE
LOCALLY AND ACROSS THE COUNTRY COMMUNITY FEET ON THE STREET MEANS A BOOST TO THE LOCAL ECONOMY
SUMMER SOLSTICE
JAZZ FESTIVAL
SPONSORSHIP LEVELS
MASTER OF JAZZ ($10,000+)
DUKE OF JAZZ ($2,500-$4,999)
• Link on eljazzfest.com
• One framed, silk-screened
poster signed by the artist
• Logo displayed on on-site signage
• Eight two-sided signs with
logo along tent perimeter
• Name on program and window poster
• Logo displayed on on-site
signage
• Eight tickets for reserved
seating area
• Name on program, window
poster and t-shirt
• Four tickets for reserved seating area
• One rolled, silk-screened poster signed by the artist
• Banner behind main stage
• Recognized as a major
sponsor in press materials
SILVER KEY SPONSOR ($1,000-$2,499)
KING OF JAZZ ($5,000-$9,999)
• Logo displayed on on-site
signage
• Six tickets for reserved
seating area
• Name on program, window
poster and t-shirt
• Two tickets for reserved seating area
• Name on program and window poster
• One framed, silk-screened
poster signed by the artist
• Eight two-sided signs with
logo along tent perimeter
PEWTER NOTE SPONSOR ($500-$999)
• Banner behind main stage
• Two tickets for reserved seating area
Sponsorships can be tailored to fit individual needs. Please call the festival office at (517) 319-6980 or e-mail
[email protected] to discuss creative sponsorship opportunities beyond those listed above.
Business Name (if applicable): ___________________________________________________________
Contact Name: ________________________________________________________________________
Address: _____________________________________________________________________________
Phone: ________________________ E-mail: _______________________________________________
Website: ______________________________________________________________________________
Sponsor Level:
_____ Master of Jazz ($10,000+)
_____ King of Jazz ($5,000-$9,999)
_____ Duke of Jazz Sponsor ($2,500-$4,999)
_____ Silver Key Sponsor ($1,000-$2,499)
_____ Pewter Note Sponsor ($500-$999)
_____ Enclosed is my check made payable to
“City of East Lansing/Jazz Festival”
_____ My payment will arrive no later than
March 1, 2014 to receive sponsor
benefits and recognition
*For Duke of Jazz sponsors and above, please send your logo (if applicable) as a high-resolution file (EPS, PDF or TIFF
at 300 DPI) to [email protected].
Sponsor Signature: ___________________________________________ Date: ____________________
Mail to: Summer Solstice Jazz Festival, 410 Abbot Road, East Lansing, MI 48823
MACK AVENUE RECORDS SUPERBAND • CECILE MCLORIN SALVANT • ROY HARGROVE AND ROBERTA GAMBARINI
U.S. AIR FORCE AIRMEN OF NOTE • SUNNY WILKINSON • NEIL GORDON QUARTET • RITMO • ALBERTO NACIF
ROOT DOCTOR • THORNETTA DAVIS • DIEGO RIVERA • MICHAEL DEASE • ETIENNE CHARLES • LCC JAZZ FACULTY
WEB: WWW.ELJAZZFEST.COM FACEBOOK: WWW.FACEBOOK.COM/SUMMERSOLSTICEJAZZFESTIVAL
TWITTER: WWW.TWITTER.COM/SSJAZZ YOUTUBE: SUMMER SOLSTICE JAZZ FESTIVAL CHANNEL
PLANNING AND COMMUNITY DEVELOPMENT
MEMORANDUM
PLANNING AND
COMMUNITY
DEVELOPMENT
410 Abbot Road
(517) 319-6930
TO:
FROM:
Heather Pope, Community Development Specialist II
DATE:
March 26, 2014
SUBJECT:
2014 Visitor Guide
We need to begin the process of updating the Visitor Guide. Below is the estimate from
Outergraphics for the Visitor Guide Update 2014:
• Graphics and Front Cover (3 hours @ $80/hr.) $240.00
• Business Listing Typsetting (3-6 hours @ $60/hr.) $180.00 - $360.00
*Please note, Outer Graphics only charges for hours spent. This quote may be less when
billed based on efficiency of time, amount of updates, etc.
Outergraphics has worked on the Visitor Guide for several years, along with preparing the
information for the wayfinding signs. Staff is recommending the Board approve the
proposal at the April 1, 2014 Board meeting.
FY15 Downtown Management Board Budget - Preliminary
FY2014
FY2015
GMIS
249.50.5084.5070
249.50.5084.8751
249.50.5084.5421
249.50.5084.5990
249.50.5084.5650
249.50.5084.6071
249.50.5084.6341
249.50.5084.8320
249.50.5084.8820
249.50.5084.7401
249.50.5084.7801
249.50.5084.8415
249.50.5084.8601
249.50.5084.8001
YEAR END EST.
BUDGET
$44,515.00
$150.00
$2,000.00
$10,115.00
$5,000.00
$61,780.00
$43,315.00
$125.00
$2,000.00
$10,460.00
$5,000.00
$60,900.00
$9,000.00
$3,000.00
$50.00
$1,500.00
$4,500.00
$42,415.00
$965.00
$100.00
$250.00
$9,000.00
$3,000.00
$50.00
$1,500.00
$7,700.00
$38,800.00
$500.00
$100.00
$250.00
Total Expenditures
$61,780.00
$60,900.00
Difference
$0.00
$0.00
Prior Year Fund Balance FY13
Projected Year End Fund Balance
Marketing Budget
Events
$34,590.71
DMB ACCOUNT
Revenues:
Assessment - Real Property
Interest Revenues
Fees for Services
Reappropriated Fund Balance
Misc. Advertising Revenues
Total Revenue
Expenditures:
Equipment Charge/Copier
Computer Charge
Contract Services
Contract Services/Marketing
Girls Day Out
Miscellaneous
Dues and Membership
Direct Advertising/Events (1)
Green Friday
Co-Op Advertising
Co-Op Advertising
Marketing Miscellaneous
Year Around - Advertising
Visitors Guide & Posters
Holiday Decorating
(1)
Winter Glow
Art Festival
Jazz Festival
Film Festival (Nov. 2012)
Folk Festival
Meet The Spartans
Launched
Event Sponsorship
Est. Year End Marketing Expenses
Contract Services
Phone App
Wayfinding Sign Updates
$24,475.71
$40,500.00
$3,800.00
$2,615.00
$6,415.00
$24,475.71 Projected Year End Fund Balance FY14
$14,015.71 Projected Year End Fund Balance FY15
$38,800.00
Budget
$22,500.00
$4,500.00
$4,000.00
$31,000.00
$4,000.00
$3,000.00
$7,000.00
Budget
$6,500.00
Budget
$20,000.00
$1,300.00
$4,000.00
$25,300.00
$2,000.00
$500.00
$500.00
$0.00
$0.00
$0.00
$500.00
$300.00
$3,800.00
$2,000.00
$500.00
$500.00
$0.00
$0.00
$0.00
$500.00
$500.00
$4,000.00
$42,415.00
$38,800.00
Budget
$4,500.00
$3,200.00
$7,700.00
$5,000.00
Parking Meter & Garage Options
Color-coded map on reverse
No matter what brings you to downtown East Lansing,
you’re sure to find parking to meet your needs.
Unlimited time in garages; 90 minutes to four
hours in lots.
•75¢ per half hour at pay stations
•70¢ per half hour in surface lots
•65¢ per half hour in garages
•Meter prices vary and are posted on meters (FREE after 6 p.m.)
•$15/day maximum in garages and attended surface lots
1 hour maximum to grab coffee or run a quick
errand
90 minute maximum for a meal or light shopping
2 hour maximum to stroll the downtown or visit
East Lansing’s art galleries
Loading Zone 15 minute maximum for loading
and unloading only
Questions?
Scan QR code for website
access on your smartphone
Visit www.cityofeastlansing.com/
parkingdowntown or call the Parking
Department at (517) 337-1277
during regular business hours.
Parking Information
Rates
Lots: $0.70 per half hour
Garages: $0.65 per half hour
Pay stations: $0.75 per half hour
Meters: Posted on meter • FREE after 6 p.m.
Attended Parking Lots
Albert Lot • 230 Albert Ave.
Cashiered | Pay Station
Bailey Lot • 139 Bailey St.
Pay stations and pay-by-space machines accept
cash, coins and credit cards. Parking meters accept
coins only. Parking is FREE on Sundays beginning
at 8 a.m. except during special events.
Charles Street Garage • 121 Charles St.
Cashiered | Pay Station | Permit Parking
Validated Parking
Grove Street Garage • 330 Grove St.
Get rewarded for visiting downtown East Lansing!
Over 40 businesses validate parking for garages
and lots. Ask the merchant at the time of purchase.
Division Street Garage • 430 Albert Ave.
M.A.C. Garage • 310 M.A.C. Ave.
Motorcycle, Moped & Bike Parking
Metered Parking Lots
Motorcycle parking is available along the 200 block
of Albert Avenue. Mopeds and bikes may park in
designated areas in the CVS, Division Street and
Grove Street garages.
City Hall Lot • 410 Abbot Rd.
Parking Meters
Restrictions
Parking is not allowed after 6 p.m. in the Taxi Zone
along the 100-200 blocks of Albert Avenue. There is
NO parking on any street from 2 a.m.–6 a.m.
Questions?
Visit www.cityofeastlansing.com/parkingdowntown
or call (517) 337-1227 during regular business
hours.
Bailey Garage • 126 Bailey St.
Pay-by-Space Machines | Permit Parking
Convenient, ample and affordable
parking is located throughout
downtown East Lansing.
Garages and surface lots are just
steps from the shops, eateries and
other businesses that make downtown
East Lansing a unique destination.
Parking is also located just steps
away from Michigan State University’s
beautiful campus.
Parking Meter & Garage Options
No matter what brings you to downtown
East Lansing, you’re sure to find parking
to meet your needs:
1 hour maximum to grab coffee or run a
quick errand
90 minute maximum for a meal or light
shopping
City Hall West Lot • 415 Abbot Rd.
Pay-by-Space Machines | Permit Parking
2 hour maximum to stroll the downtown
or visit East Lansing’s art galleries
CVS Garage • 310 Albert Ave.
Pay-by-Space Machines
Loading Zone 15 minute maximum for
loading and unloading only
Dublin Square Lot • 311 Abbot Rd.
Pay-by-Space Machines
Maximum time allowed in lots and garages
ranges from four hours to unlimited. With
plenty of available spaces, these parking
options are perfect for a day of shopping,
long events and meetings.
Peoples Church Lot • 275 Evergreen Ave.
Parking Meters | Permit Parking
Valley Court Reserved Meters • Valley Court Park
Parking Meters | Permit Parking
Downtown
Parking
Guide
Special Marketing Committee Meeting
Wednesday, March 12, 2014 - 4:00 p.m.
Conference Room A, City Hall
Synopsis
Committee Members Present:
Nick Chilenko, Joyce Banish, Vivian Keeney
Staff Present:
1. 2014-2015 Generic Advertising
a. WILX-TV
Mindy Wise from WILX Channel 10 TV made a presentation to the Committee. She indicated she
has had a lot of experience working with co-op advertising and with DDA’s and Old Town. She
offered five different MomsEveryday interviews at no cost. These interviews would also run on the
MomsEverday.com website with links to our website, Facebook, or other social media. Their total
proposal was $5,040.
b. WVIC/WLMI Radio
Alex Hencken gave a proposal for the above two stations, which includes baby boomers and younger
listeners. He said because there will be a lot of political commercials starting in the fall, he could
offer 10-second stand-alone Weather or News Sponsorships. He said if the DMB approves his
proposal, he could also offer downtown businesses the same rates. His proposal totaled $2,500. He
said for an additional $1,000 he could offer a one-hour remote, or $2,000 for a two-hour remote,
which would include the talent fee, for an event such as Girls Day Out.
c. Townsquare Media Lansing (formerly Cumulus Radio)
Lisa Truong presented a proposal which includes two of their radio stations—WFMK-FM and
WJIM-FM. Her presentation also incorporated social media. These would include 15 second
voiceovers at $20 per commercial and also offer online streaming for a total of $2,435. Truong said
local businesses could contribute up to five gift cards of $20 for each event as on-air giveaways.
The Committee discussed the proposals. Pope will get a quote from Townsquare for the cost of a
one-hour or two-hour remote. She indicated Channel 6 said they would submit a proposal, but she
has not heard from them. She said she had some problems with Channel 6’s responsiveness in the
past.
Chilenko suggested asking downtown businesses what media outlets they use the most to advertise
with and what they listen to.
Pope indicated they will hear two or three more proposals at the Downtown Marketing Committee
meeting on March 19.
Marketing Committee Meeting
Wednesday, March 19, 2014 - 4:00 p.m.
Conference Room A, City Hall
Synopsis
Committee Members Present:
Nick Chilenko, Vivian Keeney, Ray Walsh, Mike Krueger
Staff Present:
1. 2014-2015 Generic Advertising
a. Comcast
Mike Ferrera from Comcast Spotlight reviewed his proposal for $5,000 and said the 15-second ads
would be shown in East Lansing and Lansing AT&T U-Verse TV zones. He also offered $300 and
$500 campaigns. Chilenko asked for details and which stations would be used for which events.
Ferrera said he would provide that. He said the general rotators run from 5 a.m. to midnight, and the
Committee may switch networks if they like.
b. Fox 47
Dana Kromer, Sales Manager filling in for Joe Antonelli, outlined a $5,000 campaign, dividing the
ads per event between 5-second ads, 15-second ads and sponsorship billboards, and as a bonus
offered Facebook inclusion and Twitter events. She also offered the opportunity to purchase
Morning Blend interview segments for $295 apiece, with the opportunity to distribute the segments
electronically. She said we could replace some of the 5-second ads with 15-second ads.
c. Channel 6
Pope said we received a proposal from Channel 6 which came in after the deadline. The committee
decided not to consider their proposal.
The Committee recommended spending $14,000 as follows:
$2,500 with Townsquare Radio
$6,500 with Fox 47
$5,000 with Comcast
This would leave $1,000 in the generic year-round advertising budget.
Pope said we would want Comcast to come back with their proposals for each event before making a
commitment.
2. Be a Tourist in Your Own Town
Pope said she met with Julie Pingston from GLCVB to put together a scavenger hunt which
downtown businesses can participate in during this event.
Keeney expressed concern that with the Farmers Market opening, there will be much more traffic
and speeding in the Valley Court area. Pope will discuss this with Ami van Antwerp and possibly get
the City Engineer involved.
PLANNING AND COMMUNITY DEVELOPMENT
MEMORANDUM
PLANNING AND
COMMUNITY
DEVELOPMENT
410 Abbot Road
(517) 319-6930
TO:
FROM:
DMB Marketing Committee
DATE:
March 26, 2014
SUBJECT:
12 Month Advertising Proposals
The Marketing Committee requested proposals for the FY14/15, twelve month advertising
campaigns from FOX 47, WLNS, WILX and Comcast. The committee also requested proposals
for radio advertisement from WLMI and Townsquare Media Lansing.
The 12 month generic advertising budget for FY14/15 is $15,000. Each of the proposals was
presented to the Marketing Committee by the Account Reps. This is the third year the Committee
has chosen to purchase the advertising in one package. By purchasing the advertising in 12 month
increments, we also receive perks such as website advertising, twitter, and facebook exposure.
After reviewing all of the information, the Committee is recommending the Board approve the
proposals from FOX 47 in the amount of $6,500, Comcast in the amount of $5,000, and
Townsquare Media in the amount of $2,500. This would leave a remaining $1,000 in the year
around advertising budget available to use for additional advertising as the Board chooses.
The Committee looks forward to discussing this with the Boardmembers at the next DMB meeting.
Attachment
Downtown East Lansing
Management Board
2014-2015
1
CITY OF EAST LANSING
The Home of Michigan State University
Sidewalk Sales
July 11th – 19th, 2014
FOX 47 Morning News Block
Michigan’s Big Show
4x :15
2x :05
2x Sponsorship Billboards
FOX 47 News Rewind
4x :15
2x :05
FOX 47 Comedy Block
M-F, 6p-8p: Simpsons, Big Bang, Modern Family
1x :15
2x :05
FOX 47 News at Ten Block
FOX 47 News at Ten
3x :15
1x :05
FOX 47 Best Times Available
All Day, Every Day
26x :15
Flight Summary
Total Event Commercial Messages
Facebook Inclusion – BONUS
Twitter Events – BONUS
51x
TOTAL EXPENDITURE:
$500
Back to School
August 21- September 2, 2014
4x :15
2x :05
FOX 47 News Rewind
4x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
3x :15
1x :05
All Day, Every Day
26x :15
Flight Summary
51x
TOTAL EXPENDITURE:
$500
Downtown Shopping & Dining
September 10 – 20, 2014
4x :15
2x :05
FOX 47 News Rewind
4x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
3x :15
1x :05
All Day, Every Day
26x :15
Flight Summary
51x
TOTAL EXPENDITURE:
$500
Girls Day Out
October, 2014
5x :15
2x :05
FOX 47 News Rewind
5x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
4x :15
2x :05
All Day, Every Day
32x :15
10x :05
Flight Summary
71x
TOTAL EXPENDITURE:
$750
Holiday Advertising
November 28 - December 24, 2014
15x :15
FOX 47 News Rewind
10x :15
10x :05
FOX 47 Comedy Block
Simpsons
4x :15
4x :05
Big Bang Therory @ 6:30p
The Big Bang Theory / Modern Family
4x :15
4x :15
Prime Time Rotator
M-F/ 8p-10p
6x :15
1x :05
FOX 47 News at Ten
7x :15
3x :05
Holiday Advertising Total
80x
TOTAL EXPENDITURE:
$2,500
Mid-Winter Sales Event
February 1 – 9, 2015
4x :15
2x :05
FOX 47 News Rewind
4x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
3x :15
1x :05
All Day, Every Day
26x :15
Flight Summary
51x
TOTAL EXPENDITURE:
$500
Graduation, Mother’s Day
April 27 – May 24, 2015
5x :15
2x :05
FOX 47 News Rewind
5x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
4x :15
2x :05
All Day, Every Day
32x :15
10x :05
Flight Summary
71x
TOTAL EXPENDITURE:
$750
Downtown Shopping & Dining
June 8 – 30, 2015
4x :15
2x :05
FOX 47 News Rewind
4x :15
2x :05
FOX 47 Comedy Block
1x :15
2x :05
FOX 47 News at Ten
3x :15
1x :05
All Day, Every Day
26x :15
Flight Summary
51x
TOTAL EXPENDITURE:
$500
Campaign Summary
Flight
# of Commercials
Sidewalk Sales
51x
Back to School
51x
(July 11 – 19. 2014)
(August 21– Sept. 1, 2014)
Downtown Shopping and Dining
51x
Girls Day Out
71x
(Sept 10 – 20, 2014)
(October, 2014)
Holiday Advertising
80x
(Nov. 28 – Dec. 24, 2014)
Mid-Winter Sales Event
51x
Graduation and Mother’s Day
71x
Downtown Shopping and Dining
51x
(Feb. 1 – Feb. 9, 2015)
(April 27 – May 24, 2015)
(June 8 – June 30, 2014)
Campaign Totals
Total Number of Commercials:
477x
Total Investment:
$6,500
___________________________________________________________________________________________
Authorized Acceptance
Does not include the cost of commercial production.
Date
DMB BUSINESS RELATIONS COMMITTEE Synopsis Thursday, March 20, 2014 9:00 A.M. Spring Meet & Greet, May 19 5 – 7 p.m. The Committee discussed the Spring Meet and Greet and what information would be available for the businesses. Pope noted the draft update of the Urban Design Guidelines will be available at the meeting. Fall Girls Day Out Event, Oct. 11 or Oct. 18 The Committee recommended holding this event on October 18. BATYOT Pope reported there will be a scavenger hunt from 11 to 5 p.m. She is working with the GLCVB on the event. Letters will be mailed to businesses asking them to participate. There will be approximately eight items that will need to be located. Miscellaneous The committee discussed the MSU/U of M game that will take place on October 25. The committee asked staff to schedule a meeting with the different City departments that are involved with the downtown to schedule a meeting in order to prepare for the game. The May 22 Business Relations Committee will be canceled due to schedule conflicts.
Board Member Attendance
2013-14
TERM
EXPIRES
Apr
9
May
7
June
4
July
Cancelled
2013
August
6
Sept.
10
Oct.
1
Nov
5
Dec
3
Jan
Cancelled
2014
Feb
4
Mar
4
TOTAL
ABSENT
Ab
1
Douglas Jester
2014
David J. Olson
2017
Jeffrey Kusler
2014
0
Siham Baladi
2017
0
Nicholas Chilenko
2017
Heather Frarey
2014
Michael Kreuger
2014
Ray Walsh
2017
V
Ab
V
Ab
V
0
Ab
3
V
V
0
V
V
0
0
Diane Goddeeris
V
Ab
Number Present
9
8
7
8
8
6
7
6
5
6
Number Absent
0
1
2
1
1
3
1*
2*
1
3
V
Ab
Ab*
*Michell Gross on leave
1

April 1, 2014 Packet

Transcription

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