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SPENDING
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MEET THE EDITOR
Club is a glossy magazine packed
with the latest fashion and beauty
buys available at Edgars and is aimed at the
style-conscious South African woman who
wants to shop smartly and feel fabulous, no
matter her budget. With its lifestyle articles,
dedicated MAN section, frequent kids
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EMMA WRIGHT
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OUR EDITORIAL MIX
FASHION
BEAUTY
LIFESTYLE
live smart travel
Shadow play
Walking on
sun shine
EuropE
greece is certainly not a new beach
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sun seekers for generations. but
during the country’s recent economic
crisis, tourist numbers dropped. this
year, however, there’s been a massive
resurgence in popularity and greece’s
magical islands are once again
europe’s hottest seaside spots. in an
Not much can beat a beach holiday: suneffort to lure back guests, hotels have
sunset. Wondering where to lay your towel?
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some of the most beautiful
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Show your darker side in black palm prints
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by annelee joubert PHOTOGRAPHy ricardo simal
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Increasingly, international designers
are drawing inspiration from africa.
What is it about the continent that
keeps pulling creatives back?
tabitha lasley finds out
t
his season, the collections
looked like they’d come straight
out of africa. the continent’s
influence was everywhere: in
the high necks and intricate
embroidery of Valentino’s
afrika dress and pucci’s thighskimming frocks; the cross-body slouch of
the row’s sling bags; the rich weave and
earth tones of calvin Klein’s double-layered
dress; the graphic patterns of edun’s
madagascan-made jacquard leggings.
missoni’s hip-hugging skirts and gently
draped tops echoed the fall and flow of kente
cloth church clothes. the printed dresses
and trouser suits at akris came in a palette
of sunbaked stone and gold, recalling the
granite and sand of the african desert.
beyond the shows, african style is also
having something of a moment. london
store matches can’t get stella Jean’s line of
bright patterned dresses, jackets and pencil
skirts, all hand woven in burkina Faso, onto
the shop floor fast enough. asos has just
started selling Vivienne Westwood’s ethical
africa bags, made in Kenya from repurposed
roadside banners and old strips of canvas.
solange Knowles planned to shoot her video
for Losing You in brazzaville, as a homage to
congolese sapeur culture. the action was
eventually shifted to cape town: Knowles is
shown tooling about langa with Les Sapeurs,
By
lameez Hendricks
PhotograPhy
mark cameron
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Westwood and diane von Furstenberg’s
spring/summer collections mainlined
every emblem in the reference book:
headdresses, grass skirts, wooden
accessories. a few summers on, burberry
– a label known for its buttoned-up english
restraint – made liberal use of the West
african fabric wax print cotton, finished
with raffia detailing and wooden beads.
“there are so many different facets to
africa,” says Nicola cooper, an analyst
at Flux trends in Joburg. “saint laurent
looked at it with an ‘auto-exotic’ gaze but
it changes so much from the top to the
bottom. that’s why designers keep coming
back. because once you think you’ve got it
pinned, it becomes something else.”
even as labels pay tribute to
africa, there remains a whiff
of dark continent exoticism
about their efforts. the term
‘africa’ is problematic for a
start, as if 47 countries can
be reduced to one teeming,
homogenous whole.
“No one would ever say
about a collection: ‘oh,
it’s european inspired,’
says Josette matomby, the
congolese co-founder of
london’s africa Fashion
Week. “they wouldn’t even say ‘it’s Italian’
or ‘it’s French’. they’d specify and say
they were referencing the Venetian royal
family. people should respect that africa is
a huge continent in the same way. If their
inspiration comes from a particular tribe
or region, they should be specific, and say
that this is from the south; this is tuareginspired jewellery; this is an Ndebeleinspired collection.”
clichés like animal prints, feathers and
the strangely non-specific ‘tribal’ and
‘ethnic’ influences seem to resurface
every few seasons. but this time round,
dressed in a dashingly-cut orange suit as table
mountain looms lilac in the dusk behind her.
but the concept – afrocentric elegance as a
remedy to emotional turmoil – stayed the same.
“there has been a major renaissance going
on,” says eva sonaike, a Nigerian-german
textile designer based in london. “ten years
ago, when I did my ma on contemporary african
fashion, no one knew anything about it. people
were curious but they thought of it as exotic.
Now, there’s interest from every level.”
of course, designers have been mining
africa for inspiration since 1967 when Yves
saint laurent sent his africa collection –
mini-dresses embellished with raffia, shells,
copper bangles and wooden beading – down the
catwalk. the next year, he put Veruschka in his
safari jacket, a shape he would revisit time and
again throughout his career. saint laurent was
raised in algeria and in training the spotlight
back on his birth country, paved the way for
the models of colour to storm the industry.
accustomed as we are to the whitewash on
modern runways, it’s easy to forget that black
models like Iman, pat cleveland and saint
laurent’s muse mounia got steady work
throughout the 1970s and 1980s.
thirty years later, John galliano’s debut
collection for christian dior saw him graft
extravagant occidental fabrics (chartreuse
coloured silk; frothy tulle) onto severe east
african silhouettes (beaded hats; belted
corsets; chokers). but 2009 was perhaps
the high-noon of afro-centric fashion as
alexander mcQueen, louis Vuitton, Vivienne
sonaike has noticed a difference in the way
designers are referencing the continent.
rather than fetishising the big five, or the
traditional dress of rural tribes, they’re
looking at what people in african cities
are wearing.
“We have such a versatile textile
tradition,” she says. “there’s
mud cloth, a really natural
black and white fabric, and
colourful ankara. there’s
bògòlanfini from West africa,
and kente cloth from ghana.
artists have used african
textiles as inspiration for
centuries – picasso used
them in his masterpieces –
but now the rest of the world
has started to focus on them.”
part of this new awareness
is down to social media:
Instagram has made the
work of african designers immediately
accessible, while bloggers across the
diaspora have helped remind editors that
fashion works much the same way, whether
you live in london or luanda. but it’s also
worth remembering that fashion is chiefly
a moneymaking concern. While the west’s
spending power is shrinking, the gdp of
countries like Nigeria is growing. and aside
from several buoyant economies, africa has
something else going for it: young people,
and lots of them. the so-called ‘youth
bulge’ means there’s a ready supply of
fashion-forward consumers here, willing
to part with their wages.
“the average age of an african is between
15 and 18,” says cooper. “there’s a rising
black middle class who’ve been quietly
ignored up until now, but there’s also
the youth market to consider. and the
possibilities of this new generation – their
wants, needs, desires and aspirations – are
really starting to grab the attention of the
rest of the world.”
“There
are so
many
facets to
Africa”
photographs: gallo Images/getty Images.
19995
Listen to
Mid-range option if you like
partying until dawn, head to ibiza,
europe’s most lively island destination,
which is as popular as ever.
By Lameez HendriCks
PhoTograPhy mark Cameron
South AfricA
mabibi beach is just about as offthe-beaten track as you can get
on south africa’s coast. located in
the isimangaliso Wetland Park in
northern Kwazulu-Natal, the beach is
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because it’s not easy to
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A cossie, towel and
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drenched days, white sands and cocktails at
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and any oil prone areas. Always apply a
little primer around your nose, under your
eyes and on your cheeks and allow a minute
for the product to sink into the skin before
applying foundation
PICKING A PRIMER
TEXT: CANDICE-LEE KANNEMEYER. PHOTOGRAPHY: IMAXTREE. STILLS PHOTOGRAPHY: RIANA VOGEL.
He loves the finer things in life
– like these luxurious picks
2
3
SUPERLATIVE
BEAUTY EDITORIAL
UNDER THE GUIDANCE
OF BEAUTY EDITOR
STRONG SHOWCASE
OF PRODUCTS
SHARING LUXURY
AND COST-EFFECTIVE
OFFERINGS
Prime
time
INFORMATIVE
BEAUTY
FEATURES
LOOK SMART PRIMERS
CLASSY GENT
3.1 PHILIP LIM
OUTSTANDING
ON-TREND
FASHION EDITORIAL
PRACTICAL UPFRONT
SHOPPING PAGES
INVESTMENT
AND VALUE ITEM
SHOWCASE
PRODUCED BY EXPERT
FASHION TEAM
As with any beauty product, you need to
keep your skin type in mind when choosing
a primer. “Establish what your skin concerns
are”, says Linda O’Connell, make-up artist
and brand ambassador for Maybelline New
York. “Do you need a product that mattifies?
52000
16900
ALMAY SMART
SHADE PERFECT &
CORRECT PRIMER
BLACK|UP PERFECT
MATTIFYING PRIMER
(EXCLUSIVE TO EDGARS)
Are fine lines and wrinkles a concern? Once
you know your needs, it should be easy to
choose the right face primer,” she says.
FOR OILY/COMBINATION SKIN Working
to regulate excess oil and refine enlarged
pores, Black|Up 8 Hour Perfecting Primer
(exclusive to Edgars) leaves your skin
looking smoother.
TO COMBAT BREAKOUTS Thanks to salicylic
acid, Smashbox Photo Finish Blemish
Control is brilliant for treating breakouts
and provides the skin with oil-free hydration.
FOR DRY, LACKLUSTRE SKIN Not only
does Estée Lauder Illuminating Perfecting
Primer brighten your complexion, but the
added Vitamin E, Rice Bran Extract and
Shea Butter work together to give your skin
a boost of hydration.
FOR UNEVEN SKIN TONE Loaded with
antioxidants like Vitamin E and C to protect
the skin and pearl particles to illuminate
and brighten the complexion, MAC Prep +
Prime Natural Radiance will leave you with
a gorgeous glow.
FOR SENSITIVE, RED SKIN
Even though it’s bright yellow when it comes
out the tube, Clinique Superprimer Colour
Corrects Redness is almost transparent on
the skin and helps to neutralise redness.
35500
29900
INGLOT UNDER
MAKEUP BASE
00
640
SENSAI LIFT UP
BASE SPF 15
IN-DEPTH FASHION,
BEAUTY AND TRAVEL
FEATURES
CURRENT AND
RELEVANT TOPICS
TOP WRITERS
AND CONTRIBUTORS
CULTURE AND
NEWS PAGES
CLINIQUE SUPERPRIMER
COLOUR CORRECTS
REDNESS
EDGARS CLUB I MEDIA PACK 2015
11
2015 EDGARS CLUB CALENDAR
OPPORTUNITIES
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Trends,
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december/january 2014
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Your guide to
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BEAUTY LINGERIE
2015
2015
LINGERIE
ESSENTIALS
How to build the
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wardrobe
winter 2014
EDGARS’ PREMIUM COLLECTIONS
BROUGHT TO YOU BY EDGARS CLUB
WINTER
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ROUND UP
SUMMER 2015
YOUR
GUIDE
TO THE
GOOD
LIFE
wild at
heart
Defiantly cool and
perfectly polished pg 6
mono in
stereo
Get
festive
Smart, stylish
buys for little
trendsetters
This season’s structured
monochromes pg 10
2015
TRAVEL WELLNESS
BROUGHT TO YOU BY EDGARS CLUB
MIND
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Tech news and trends
The must-have gadgets and apps you need right now
Top ways to get tech savvy
Rio’s beautiful beaches beckon
Great places to stay in South Africa
Five movies to inspire your journey
Breathing deeply
and other relaxation
techniques
BODY
Active fashion and
fitness beauty that will
transform you
SOUL
spring
Life changing stories that
will blow your mind
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It’s time to make positive
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Shoes for any and every
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WELL SHOD
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Luxurious fabrics, decadent
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GLAMOUR
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FIT
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global
greats
T
A
YOUR
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FINDS
GREAT
GIFTS FOR
BOYS AND
GIRLS
15 lotions and potions to
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E
Hot
new
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TURN BACK TIME
GR
The make-up looks that
rocked the runways
The 1940s make-up look
of the moment pg 12
PS
SPRING
FEVER
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TI
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POWER
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EDGARS’ PREMIUM COLLECTIONS BROUGHT TO YOU BY
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EXCELLENT
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SHOWCASE
PRODUCED BY THE
CLUB EDITORIAL
TEAM
74 club november 2013
EDGARS CLUB I MEDIA PACK 2015
13
RATES
PRINT ONLY
DIGITAL ONLY
ADVERTISING RATES
EDGARS CLUB MAGAZINE
Full page
DPS
Inside front cover
Inside front cover DPS
R65 350
Range
Type
Web enabled Full screen advert
Full screen advert
Premium
with image overlays
Full screen advert
video link (30”)
Full screen swipe
and reveal
Double screen
scroller
Quadruple screen
Luxe
scroller with video
embed
Product Gallery
Microsite
Custom
R130 700
R71 885
R143 100
Inside back cover
R68 690
Outside back cover
R75 180
The above rates include agency
commission.
ADVERTORIALS
Full page
DPS
R65 350
R130 700
The above rates include production costs
and exclude agency commission.
A cancellation fee of 50% will be charged
for cancellations made after booking
deadline.
A cancellation fee of 100% will be
charged for cancellations made on or
after material deadline.
Please contact the advertising team for
any insert queries. Prices are available
on request.
MEDIA FREQUENCY
COST
DISCOUNTS
PRODUCTION
COST
Club/Klub
R19 749
3
5
11
R19 255 R18 762 R18 268
R2 749
R24 749
R24 130 R23 512 R22 893
R2 749
R34 749
R33 880 R33 012 R32 143
R5 749
R34 749
R33 880 R33 012 R32 143
R5 749
R45 749
R44 605 R43 462 R42 318
R5 749
R64 749
R64 749
R64 749
SQ
R61 512
R61 512
R61 512
SQ
R14 749
R14 749
R14 749
SQ
R59 893
R59 893
R59 893
SQ
R58 274
R58 274
R58 274
SQ
Insertion of Product Ready Material R1 479
EDGARS CLUB I MEDIA PACK 2015
14
COMBO
PACKAGES
(PRINT & DIGITAL)
COMBOS
Range
Print
Tablet/Mobile
Print
Tablet
Discount Total
Saving
Full
Full page,
Full colour
Full screen
R65 350
R19 749
7.50%
R78 717
R6 382
Premium
Double page
spread
Full screen with
video link (30”)
R130 700
R34 749
10%
R148 904
R16 545
Luxe
Full page,
Full colour
Quadruple screen
scroller
R65 350
R64 749
7.5%
R120 342
R9 757
Luxe DPS
Double page
spread
Quadruple screen
scroller
R130 700
R64 749
10%
R175 904
R19 545
All rates include Agency Commission and are exclusive to VAT.
Production fees on mobile will apply.
CLUB’S
DETAILED
DIGITAL RATE
CARD AVAILABLE
ON REQUEST
EDGARS CLUB I MEDIA PACK 2015
15
SPECS AND
REQUIREMENTS
MATERIAL
REQUIREMENTS
ADVERTORIAL TERMS AND
CONDITIONS
A high-resolution pdf (CMYK, images
300dpi and all fonts embedded) to be
supplied via Adsend or Pagestore/
Quickcut plus a high-resolution colour
Epson of the same pdf.
1 The client has to supply a high-res product
shot and holding picture, if available (a
JPEG or PDF of at least 300 dpi) or provide
products to shoot. Products shot on
models will be charged for separately.
2 Images will not be changed once a page
has been designed.
3 The client is to provide a detailed press
release on the product.
4 A detailed brief should be provided and
should state all photographic or layout
requirements, e.g. product to be shot on
white background with logo facing forward.
If no brief is provided, the products will be
photographed and the pages designed at
the Edgars Club editorial team’s discretion.
5 All pages will be designed in the Edgars
Club editorial style and no changes can be
made to headers, font and colours.
6 The use of logos and visuals are at the
discretion of the Edgars Club editorial
team.
7 Should a logo be allowed on a page, the
size, position and colour will be at the
discretion of the editorial team.
8 Only two changes per page will be accepted
and pages have to be signed off within 48
hours of receiving the first draft.
John Brown Media will not be held
liable for any colour printing errors if
high-resolution colour Epson is not
supplied with the pdf.
TECHNICAL SPECS
FULL PAGE (Portrait) Height x Width
Trim (mm)
276 X 210
Bleed (mm)
286 X 220 (5 mm all round)
Type (mm)
256 X 190 (10 mm inset)
DPS (Landscape) Height x Width
Trim (mm)
276 X 420
Bleed (mm)
286 X 430 (5 mm all round)
Type (mm)
256 X 400
(10 mm inset + 15 mm gutter)
EDGARS CLUB I MEDIA PACK 2015
16
CONTACT
DETAILS
FOR ADVERTISING ENQUIRIES
MOYRA BEEMING
Advertising Director
[email protected]
tel: 011 895 0402
cell: 082 375 4446
ESTELLE DIETRICH
Advertising Manager – Coastal
[email protected]
tel: 021 486 7609
cell: 073 224 4996
PONTSHO NTOBENG
Advertising Sales Support
[email protected]
tel: 011 895 0404
cell: 078 157 7446
FOR ADVERTISING
MATERIAL ENQUIRIES
TESSA SMITH
Production/Traffic Co-ordinator
[email protected]
tel: 021 486 7611
cell: 083 444 5350
John Brown SA (Pty) Ltd
and Edgars will check
material provided for
publication by clients or
their agents, but will not
be liable for any losses or
expenses suffered by any
person as a result of errors
contained in such material.
The client accepts that John
Brown acts on behalf of the
client when publishing such
material and indemnifies
John Brown against any
loss or expense John
Brown may suffer or incur
should any such material be
provided by the client.
Published by
John Brown SA (Pty) Ltd
2nd floor, Block A,
Black River Park North,
2 Fir Street,
Observatory 7925.
Managing Director:
Lani Carstens
EDGARS CLUB I MEDIA PACK 2015
17