FIRST EUROPEAN ROUNDTABLE ON BARILLA`S “GOOD FOR

FIRST EUROPEAN ROUNDTABLE ON BARILLA’S
“GOOD FOR YOU, GOOD FOR THE PLANET”
CIRCLE DE LORRAINE - BRUSSELS, 4 NOVEMBER
In collaboration with
PARTICIPANTS’ LIST
Responsible Choices
Sustainable Supply Chains
Paolo Barilla
Karin Bendz
Alexandra Clark
Roberto Ciati
Sue Dibb
Susana Gaona Sáez
Erik Gerritsen
Marc-Olivier Herman
Sophie de Jonckheere
Tony Long
Aislinn McCauley
Ivana Modena
Luca Virginio
Lorenzo Aspesi
Tessa Avermaete
Elisa Bianco
Paula Byrne
Chris Gallasch
Konstandinos Kaiopoulos
Olga Kikou
Nathalie Lepretre
Philip Lymbery
Paolo Mattana
Leonardo Mirone
Toine Timmermans
Barilla Group
Mission to the US to the EU
Humane Society International
Barilla Group
Eating Better
FAO
WWF Europe
OXFAM
Eurogroup for Animals
WWF Europe
OXFAM
Sustainability Management School
Barilla Group
Social Inclusion
Simone Bonafè
Angela Frigo
Nina Happonen
Marco Montanaro
Nicola Perullo
Marcela Rondon
Lorenzo Sironi
Ylenia Tommasato
Silvia Ursu
Ben Vreeburg
European Parliament
European Federation of Food Banks
Metsä Board
Barilla Group
University of Gastronomic Science Pollenzo (Italy)
US Mission to the EU
Barilla Group
Barilla Group
CSR Europe
IOI Loders Croklaan
Barry Callebaut
University of Leuven
Compassion in World Farming
Caobisco
Eurogroup for Animals
European Commission
Compassion in World Farming
Axiane Meunerie
Compassion in World Farming
EBCD
Barilla Group
EU Fusions
LUCA VIRGINIO
Chief Communication and External Relations Officer,
Barilla Group
Introduction
Welcome to Barilla’s First European Roundtable. This is the first time
we are here, as a company, to share our commitments and dialogue
with you. I would like to thank the co-partners of this initiative:
Compassion in World Farming, WWF and the Gastronomic Sciences
University.
This day represents an important step in the Barilla’s stakeholders’
engagement strategy: since 2009 every year we meet our
stakeholders in Italy to share our achievements and new challenges
with them. We ask them to be proactive and provocative
and to support us in our path of improvement.
Today we will face three relevant themes: responsible choices,
sustainable supply chains and social inclusion, analyzing
– at the same time – how Barilla is facing these issues through
its commitment “Good for You, Good for the Planet, Good
for Communities”.
PAOLO BARILLA
Vicepresident, Barilla Group
Good for You, Good for the Planet
“Good for You, Good for the Planet” is our way of doing business,
a unique way we have inherited by our previous generations.
Through this, we try to give value to everything we do everyday
and we try to achieve our goals and commitments with a step
by step approach. The history taught us to be positive during time,
improving our responsibility in societies. My father himself was
very proud of this idea: be positive with a sense of respect
for everybody, including all the people in the community.
During years we invested in several markets and today we have
a turnover of more than 3 billion euro. Our aspiration is to help
people to live better. This is the sentence our father was used
to say to define the scope of the company. And to live better,
for us, means to bring the joy of eating in all families.
This is our commitment in society and what we have to do from
field to fork, taking into account the huge impact we can have
on the wellbeing of the people, the planet and the communities.
For us being responsible means several things: first of all,
offering tasty, quality and safe products, promoting
a balanced nutrition and correct lifestyles.
But also guaranteeing a sustainable life cycle from field
to people, with a respectful approach to people, promoting
collaborations with the communities in which we are.
SIMONA BONAFÈ
Member of the European Parliament
The European Path Towards Sustainability
Getting the European economy back on track for sustainable and
inclusive growth is the greatest challenge facing the incoming Juncker
Commission. Sustainability has been explicitly included in the portfolio
of the First Vice-President Frans Timmermans: now he needs to
outline a comprehensive strategy for the years to come, especially
as the Commission is called to develop a new plan on Corporate
Social Responsibility for the next 5 years.
In this context, the Commission could draw inspiration from
the Barilla approach “Good for You, Good for the Planet”,
which encompasses all aspects of sustainability, including the
environmental impact of a business and social inclusion of local
communities.
As the second largest manufacturing industry in Europe, with over
900 billion euros in turnover and 5 million jobs, the food sector
can make a major contribution to the EU sustainability goals.
Managing key natural resources such as water and land, and
reducing the massive amount of food wasted along the supply
chain shall be the priorities for European industry.
As much as I believe that the Commission and the industry
can learn from each other and work together, as a newly
elected Member of the European Parliament, I will also work
towards building bridges between all stakeholders involved
in the debate.
GOOD FOR YOU
RESPONSIBLE CHOICES
How to encourage responsible choices
for the wellbeing of People, the Planet,
and Communities?
Theme #1
TONY LONG
Director European Policy Officer, World Wide Fund for Nature
Responsible Choices: The LiveWell Project
What we eat and what we throw away is responsible of a large amount
of GHG emissions. The IPCC tells us the problem of climate change is a
strong issue we have to face.
To tackle it we have to consider “Food” and “Food Consumption”.
By following sustainable diets, we can improve our health and reduce
CO2 emissions. And to reach it we need much higher awareness.
Much awareness among governments, food retailers, consumers,
food producers, NGOs… precisely in the way Barilla is doing with
the “Good for You, Good for the Planet”.
So, that’s the background for the project “LiveWell for Life”,
a project on sustainable diets, supported by WWF. How are
we going to build this kind of awareness? We have to work
all together and we have to propose people, food chains and
governments, key principles such as:
›› Eat more plants: enjoy vegetables and whole grains.
›› Eat a variety of food: have a colorful plate.
›› Waste less food: one third of food produced for human
consumption is lost or wasted.
›› Moderate your meat consumption, both red and white:
enjoy other sources of proteins such as peas, beans
and nuts.
›› Buy food that meets a credible certified standard.
›› Eat fewer food high in fat, salt and sugar.
GOOD FOR THE PLANET
SUSTAINABLE SUPPLY CHAINS
How to reconcile economic considerations
with sustainable practices along the food
supply chains?
Theme #2
PHILIP LYMBERY
CEO, Compassion in World Farming
Sustainable Supply Chains
This is a tough issue: because we live in a world of illusion.
We live in a world that is driven by economic growth.
We live in a world of illusion where the western lifestyle requires
one and half Planet. Soon we will need three Planets.
We live in a world of illusion because the price of our
production is accounted as the price we pay for our food.
But there are other costs: on People’s wellbeing and also
costs on the environment. We live in a world in which
externalities are not reflected into prices. Another illusion
is that we have to produce more food: but this isn’t true,
we have only to produce better, because the Planet has
already enough food for all.
Another world is possible: avoiding overconsumption
and supporting genuine, efficient, sustainable
production methods. And we have to tell people
what is the problem we need to solve: we have
to be more transparent.
GOOD FOR COMMUNITIES
SOCIAL INCLUSION
How to welcome all people to the table
and promote community welfare in the
food business?
Theme #3
NICOLA PERULLO
Professor of Aesthetics,
University of Gastronomic Sciences
Social Inclusion
Gastronomy has to do with the human condition; it is passion and love
of life. So this is why gastronomy is a device for social inclusion.
Pleasure - Today all the most advanced nutritionists are perfectly aware
of the fact: to eat a plate of pasta does not correspond, simply and solely,
to eating a certain quantity of glucides and proteins, because the act
of eating it involves other aspects, equally essential to pleasure and to
wholesome good nutrition: namely, its flavor, its chewability, its solidity
as a carrot. We eat because we are hungry, and implicit in being
hungry are all the processes linked to human pleasure, such as
conatus and the desire for relations and sociality.
Identity and Authenticity - These are two fundamental words that
the new gastronomy must help to cultivate. It is necessary first to
clear the field of a basic misunderstanding: neo-gastronomy does
not raise barriers to defend traditionalist, nostalgic, static notions.
Tradition is future, but future is nothing without memory.
The new gastronomy is at ease between localism and globalism.
Taste - Taste is relation, intersubjectivity, negotiation, dialogue.
Its language, grammar and texts are built on a social basis and
are always being renegotiated. We might define taste as a
continuous exercise in diplomacy, the diplomacy of convivial
relations. The relationship with food, in fact, is almost always
mediated by the relationship with others: diners, consumers,
but also other preparers and processors of food.
AFTERNOON PLENARY SESSION
QUESTIONS PROPOSED TO STAKEHOLDER
GOOD FOR THE PLANET
Your opinion on Barilla’s “Good for the Planet” goals for 2020.
Theme #2
SUSTAINABLE SUPPLY CHAINS
How to reconcile economic considerations with
sustainable practices along the food supply chains?
BARILLA’S GOALS 2020
By 2020 Barilla will only be offering products at the bottom of the environmental
pyramid, acting responsibly throughout strategic supply chains.
ENVIRONMENT
∞ 100% of Barilla products to be at the
bottom of the environmental pyramid
according to life cycle assessment
methodology.
∞ 30% reduction of water and CO₂ per
ton of finished product in regards to
the production process in the plants
compared to 2010.
How can Barilla’s unique way of doing business “Good for You, Good for
the Planet”, foster the efficiency and sustainability of the food chain?
SUPPLY CHAIN
∞ 100% of the strategic raw materials
to be purchased applying the most
advanced responsibility standards
(Strategic Supply Chains: Durum Wheat,
Common Wheat, Tomato, Rye, Oil, Eggs,
Packaging, Copackers).
∞ Develop Barilla Projects for “Sustainable
Cultivation” for all the strategic supply
chains at a global level.
The Stakeholders were divided into
three groups and they had to discuss
about one of the three topics of the
meeting:
1. Responsible Choices
2. Sustainable Supply Chains
3. Social Inclusion
Responsible Choices
›› The Group focused on a deep discussion on Barilla’s “Quality and Nutrition”
Commitments and the main question is: “how can Barilla communicate
information in a more engaging and attractive way?”
›› Barilla, for example, should communicate not only nutritional aspects,
but also environmental issues.
›› Furthermore Barilla should communicate better about “sustainable diets”
in a science-based way: much of this is a government responsibility,
and so stakeholders have to force them to have clear recommendations
on sustainable food habits. It’s necessary to ask the decision makers to
define an integrated approach to these topics.
›› Barilla should communicate more on food waste and how people
can save money following sustainable diets, setting understandable
messages for specific targets. Food waste has to be considered as a key
component of responsible choices, because it involves waste of edible
products, energy and resources and money.
›› Barilla could suggest pasta recipes with taste, embedding
“educational” concepts on Double Pyramid to support the meaning
of responsible choices, taking into account also chefs to spread this
message.
Sustainable Supply Chains
The Group has been impressed by the “step by step” approach of the Group.
The Sustainable Development is not a radical innovation, but a continuous work
in progress.
›› The 2020 Barilla’s goals are very ambitious. Some of them don’t depend only
on Barilla’s willingness and efforts, but also from practices and behaviors
of external suppliers. Considering this case, the Group has to be careful
in buying products that respect the same standards that Barilla wants to
promote.
›› The importance of alliances: to reach more possibilities and opportunities
is important to work together with other stakeholders. Bringing forces
together is also relevant to change policies. Barilla is taking a leadership
position to change policies: not only at national level, but also at EU
level. To do that, it’s relevant Barilla works together with other NPOs and
organizations.
›› Barilla should invest in education of consumers (especially young
people) about the quality of the food they are eating, and about which
food is best to eat for them. The education of population depends
also on the initiative of governments and public administrations.
Social Inclusion
›› Barilla has to define better what “social sustainability” means for the Group
and have a more structured approach to social inclusion projects. It has
to define better KPIs and goals on social inclusion and link the communication
to those KPIs.
›› Moving from a “Philanthropic Approach” to “Social Business”: Barilla has
to focus more on social innovation and, particularly it has to define strategic
partnerships to achieve its goals (upstream working with suppliers of raw
materials on projects for smallholder farmers and, downstream, working
with restaurants, retailers, schools). In particular Barilla should promote
more its Double Pyramid Model and a better education on food waste in
collaboration with schools or other NPOs.
›› Promote Social Entrepreneurship Projects for Employees: empower
employees in order to give them the opportunity to lead on some
projects on social inclusion.
›› How can Barilla help Europe to achieve its 2020 strategy on social
inclusion and work to mitigate youth unemployment? Barilla
should revitalize the “farming profession” in Europe, that it’s not
so attractive for young people. For example, Barilla could start an
apprenticeship program to support young people coming from
agricultural schools, bring them to the company and educate them
to practicalities of the business, of the value chain and then help
them to find placements, going back to the agricultural profession.
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