REALTORS® Report - Realtors Association of Northwestern

REALTORS®
Report
February 2014
Where Are My Listings and How Did They Get There?
ATTENTION BROKERS! Working in the best interests of your seller clients means
you, as a listing broker, want to advertise that property EVERYWHERE to get the maximum exposure possible to sell it quickly and for a fair price.
INSIDE THIS ISSUE
Copyright/Data Distribution
New Members
Upcoming Events
Broker Meeting Registration
Authorized MLS Data Use
SentriSmart App
Wine & Cheese Fundraiser
WRA Scholarship
Wine Tasting Registration
Frac Sand Registration
R & G Day
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4
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5
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7
Upcoming Events
Feb 5-Frac Sand Mining Seminar
Feb 14-Valentine’s Day
Feb 20-Broker Meeting
Feb 26-Realtor® & Gov Day
March 5 & 6 WRA ABR Course
Mar 7-MLS Board Meeting
Mar 13-RANWW BOD Meeting
Mar 15-Foundation Fundraiser
April 1 Prof Standards Training
When you prepare the advertising copy for your local newspaper, tourism publication or
radio station, you KNOW where your data is—you are in control. When you complete an
IDX agreement with the MLS, you know where your data goes — to your company website and to the sites of other brokers in this MLS who agree to participate in IDX.
Then there’s this scenario:
The phone rings. John Smith is on the line and is interested in seeing an active property
you have for sale that he found on the internet. You search your listing inventory, only to
find you sold the property a couple of years ago. Next, you check the MLS database to
see if, by chance, another broker has it listed. Nope. You apologize to Mr Smith. He’s
clearly not happy that YOUR listing data isn’t accurate! After all, you MUST have put the
data out there! He slams the phone in your ear. You sigh, hang up the phone and start
to wonder. How DID that listing get on that website? If you didn’t send it, who did? And
what does “scraping the data” mean anyway? Isn’t my data copyrighted to prevent
scraping?
If you want to get control of your data and know where and how it gets from Point
A to Point B, don’t miss the “COPYRIGHT & DATA DISTRIBUTION” BROKER
MEETING, Feb 20, 9:00-11:00 a.m., Horizons Lounge & Banquet Center.
Bring your office managers, agents and personal assistants
who use and/or manage listing data.
Happy Valentine’s Day!
DON’T DELAY! REGISTER TODAY!
You owe it to yourself to know how to control your listing data.
Registration MUST be made by Feb 13 (see Page 2). See you February 20th!
Welcome New Members!
In accordance with our bylaws, notice is hereby given that the following individuals have applied for RANWW
membership; written comment, which shall be kept confidential, is invited.
Terry Brown ~ C21 21 Premier
Dianna Clark ~ Coldwell Banker Brenizer/Eau Claire
Kevin Feather ~ Coldwell Banker Brenizer/Rice Lake
Julie Flor ~ Six Lakes Realty
Amy Hellman ~ Peoples State Bank/Boyceville
Jeff Holst ~ Woods & Water Real Estate, LLC
Joe Lustek ~ Woods & Water/Eau Claire
Robert Marvel ~ Marvel Home Inspections
Shasta Mohr ~ Real Estate One
Laurie Olson ~ Northern Investment Company
Josh Pax ~ Prime Realty LLC
Tasha Reckling—Donnellan Real Estate
Alecia Reinhardt ~ Stars & Stripes Realty
Amanda Rydel ~ Peoples State Bank/Boyceville
Emily Saffert ~ Real Estate Solutions
Chuck Warner ~ Edina Chippewa Valley
BROKER MEETING
“COPYRIGHT & DATA DISTRIBUTION”
Feb 20, 9:00-11:00 am
Page 2
Matt Cohen, Clareity Consulting’s Chief Technologist, will address brokers on
“Copyright & Data Distribution”, Feb 20.
Matt joined Clareity in 1996 and has over seventeen years of extensive real estate technology and business experience. He has consulted for many of the top Associations, regional MLSs, MLS software vendors, and large brokerages,
as well as a wide variety of information and technology companies that service the real estate industry, assisting clients
with system selection, contract negotiation, strategic planning, market research and surveys, product planning, software
design and usability, and security and risk audits.
In 2013, Matt was named to the Inman 100 – The 100 Most Influential Real Estate Leaders. Matt has been instrumental
in the recent formation of REDPLAN, an organization dedicated to the protection and promotion of MLS and real estate
brokerage intellectual property rights.
Please join us on Feb 20 to learn how you, as a broker, can
 Protect yourself against possible copyright infringement
 Control where and how your listing data is displayed
To RSVP complete the form on this page and email/fax it to RANWW no later than Thurs, Feb 13
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Sign Me Up! to attend “Copyright & Data Distribution”
Date/Time: Thurs, Feb 20, 9:00-11:00 am
Location: Horizons Lounge & Banquet Center
10764 County Hwy Q, Chippewa Falls, WI (Hwy 53, Exit 102)
Ph: 715-724-1444
Website: http://www.horizonslounge.com/index.php
Broker _______________________________________________________________________________
Phone number _________________________________
Email address __________________________
Guest________________________________________
Guest ________________________________________
Guest________________________________________
Guest ________________________________________
Email address __________________________
Email address __________________________
Email address __________________________
Email address __________________________
(use additional paper if needed to add register more guests)
Fax to 715.835.4621 OR email [email protected]
Page 3
Authorized Uses of MLS Data
RPR
Realtor.com
(Realtors® Property Resource)
MLS Data
IDX
Broker/Firm
Listings Only
(Broker Reciprocity)
WIREX
ListHub
(Listing Syndication- Broker opt-in)
VOW
(Wisconsin Real Estate Data Exchange)
(Virtual Brokerage)
The MLS only distributes data to those entities noted above as follows:
Realtor.com-consumer website for the National Association of Realtors®
IDX– allows brokers to display each other’s listings in a property search page on company websites; agents allowed IDX with written permission by broker required; 3-way licensing agreement (broker or agent, consultant, MLS) required
ListHub—broker must opt-in to give permission for syndication of listings to publishers (Zillow, Trulia, HomeFinder, Landwatch,
etc); listings of brokers opting NOT to syndicate via ListHub will NOT be available in publishers data pulls
RPR-NAR’s online real estate database available to Realtors® (members of NAR) only
Broker/Firm Listing Only-allows access to broker’s firm/company only listings for in-house, back-office reports and/or marketing
applications; 3-way licensing agreement (broker, consultant, MLS) required
WIREX-enables members of participating Wisconsin MLSs to view each other’s listing data; offer of compensation included; data
accessible through Data Coop
VOW-online brokerage only; consumer must register, enters agency agreement online; broker must be allowed access to same
MLS data as brokers with physical offices (bricks-and-mortar)
ListHub Training
Thanks to everyone who attended the broker and agent ListHub training last month AND to those of you who so willingly cooperated in changing your plans when Mother Nature decided to dump a bit of snow in our way for the Rice Lake training! If you were
unable to attend due to weather or other issues, you can view a number of training videos at http://www.youtube.com/user/ListHub/
videos
Announcing the SentriSmart App!—An Optional MLS Service
SentriSmart is a mobile app now available as an optional MLS service for members.
SentriSmart FACTS:
 $25.32 ($24 + 1.32 tx) per member per year
 Member is billed directly by SentriLock and fees are paid to SentriLock, not RANWW
 After the app is downloaded, members will see a Shopping Cart notice displayed on the SentriLock home page
 Member has 30 days to pay SentriLock
 SentriLock will bill the agent
 If member doesn’t pay the invoice within 30 days, the app becomes inaccessible
 App is a free download from iTunes or GooglePlay
 Accessed with SentriLock login
Further information is available at http://ranww.org/documents/resources/sentrismart-getting-started-1.1.pdf
Wine & Cheese Foundation Fundraiser
On March 15th the PR committee in conjunction with HookStone Winery will be hosting a Wine and
Cheese Fundraiser! All proceeds will benefit the RANWW Foundation and its programs. There will
be two times available for tasting. Seating is limited so register early! The first tasting will be held
from 1:00 - 3:00pm, the second tasting from 3:30pm 5:30pm. Each tasting can accommodate 45 paid participants. When we reach maximum capacity, registrations will close. HookStone will provide 13 different
wines, a desert wine served in a chocolate cup, gourmet olive oils and various cheeses for our tasting
pleasure. This event is open to EVERYONE and we
highly encourage family and friends to attend. Join us
and enjoy a good time while supporting the RANWW
Foundation! See registration on page 5 of this newsletter. Hope to see you there!
College Bound???
College Scholarships Available
The selection process is now under way for the 2014 Wisconsin Realtors
tion REALTOR Children's Scholarship program!
Founda-
This program awards college scholarships to the college-bound children of members of the WRA.
The foundation offers 10 scholarships in the amount of $750 each!
If you're a REALTOR and your son or daughter meets the eligibility criteria, apply today! Go to
wra.org for more information and to download the scholarship application. The application deadline
is March 7, 2014.
Questions? Contact Sandy Bolgrihn at the WRA at 800-279-1972 or [email protected]
Wine & Cheese Fundraiser
for
RANWW Foundation
Join us March 15 at HookStone Winery in
beautiful downtown Hayward, Wisconsin!

1:00pm - 3:00pm OR 3:30 pm - 5:30pm

13 Different Wines, Gourmet Olive Oils

Various Cheese Samples

Dessert Wine Served With Chocolate Cup!
$45 Per Person—ALL Proceeds Benefit
RANWW Foundation
Invite Family and Friends!
————————————————————————————
Location:
HookStone Winery, Hayward, WI
Date:
March 15, 2014
Time:
1:00pm - 3:00pm OR 3:30pm - 5:30pm
Name(s): _______________________
_______________________
_______________________
_______________________
Choose a Time:
_____1:00-3:00
OR
_____3:30-5:30
Total Number of Tickets:____________________________
Send registration WITH payment to RANWW, 1903 Keith St., Ste. 3, Eau Claire, WI 54701
Seating limited to 45 members per event
Please make checks payable to RANWW. Sorry—NO refunds.
Page 6
RANWW Cordially Invites YOU!!
to attend
Sand Mining-Frac Sand Forum
Wednesday, February 5
9am - 11:30am
Horizons Banquet Center
10764 County Hwy Q, Chippewa Falls
Hwy 53, Exit 102 (Tilden)
FREE ADMISSION
(Reservations Required)
Coffee and Calories Provided
Hear from industry and regulatory leaders; learn what makes frac sand
mining so big in Wisconsin and in our Association.
Confirmed Speakers:
Deb Dix, Department of Natural Resources
Jeff Plale, Wisconsin Railroad Commissioner
John Behling, Weld, Riley, Prenn & Ricci
Al Arnold, Government Affairs Director
Quinlan Thomas, WhyUSA/Estimator Appraisal Service
Contact Bruce King via email ([email protected]) to register for this event. There is
NO CHARGE to attend, but we do need a head count for seating and refreshments.
Page 5
What?
Realtor® & Government Day
When?
February 26th, 2013
Where?
Madison, WI