Lladró 60th Anniversary Special Edition · nº 1 2013

Lladró 60th Anniversary Special Edition · nº 1 2013
60 Years in
the Vanguard
of Porcelain
“We want our works to have elegance,
to be expressive, to exude life, to have feelings.
We want them to reflect the good side of life,
the positive values of a human being,
all that which dignifies life.”
Juan, José and Vicente, founders of Lladró
Looking to
the future
Juan Lladró and his daughters Rosa and Ángeles.
2013 is a year to celebrate. Lladró is celebrating its 60th year and we wish to share with you, our public, the joy and happiness of having
arrived this far and the desire to continue looking toward the future with newfound excitement. That’s why we have prepared a special
issue for you, featuring a very personal interview with Juan Lladró, in which the elder of the brand’s three founding brothers looks back
over a story of passion for porcelain.
We are celebrating this anniversary with what we know best: our porcelains. Some of Lladró’s best-loved works have been revamped
especially for the occasion in a commemorative series, while the new issues for spring are sure to make a big splash, reflecting passions
such as art, nature, love, motherhood or the spiritual wealth of the world’s cultures.
In addition, a new version of the Naturofantastic collection has been launched to help set the dinner table for very special occasions.
These practical and elegant objects combine natural forms with fantasy and are now available in vibrant exotic colors that exude joie de
vivre. To light up life’s best moments, the new issues also include lamps created from some of the brand’s existing pieces, continuing our
focus on lighting without renouncing the decorative potential of our figurines.
This spring also has a pleasant surprise in store for Lladró Gold Club members with the premiere piece Dancers of the Nile now available
exclusively to them. Decorated with golden luster, this exquisite porcelain is set to become a foremost piece for Lladró’s most exclusive club.
As always, in the Lladró Universe section we share with you the brand’s recent events that took place around the world. We hope that
2013 will hold in store many more opportunities to meet again during the events planned to celebrate our 60th anniversary, including a
touring exhibition of Lladró works representing the brand’s history so far. With this special issue of Expressions we wish to thank you for
your continuing loyalty.
BRANCH OFFICES
> SPAIN (HEADQUARTERS) & OTHER COUNTRIES Tel. (toll free from Spain) 900 21 10 10 · Tel. +34 96 318 7000 · [email protected]
> ITALY Tel. (numero verde) 800 46 39 20 · Tel. +39 02 2720 1787· [email protected]
> CHINA Hong Kong Tel. +852 2321 8039 · [email protected]
Shanghai Tel. +86 (0) 21 6359 1177 · [email protected]
> UNITED KINGDOM
Tel. (toll free) 0800 0152 413 · Tel. +44 (0) 20 7494 0407 · [email protected]
> AUSTRALIA Tel. (toll free) 1800 LLADRÓ (1800 552 376) · [email protected]
> RUSSIA Tel. +7 495 645 80 86 · [email protected]
> NEW ZEALAND and Pacific Islands
Tel. (toll free) 0800 LLADRÓ · Tel. (+64) 9 522 2330 · [email protected]
> USA/CANADA
Tel. (toll free) 800 634 9088 · Tel. +1 201 807 1177 · [email protected]
> JAPan Tel. +81 (0) 3 3293 0802 · [email protected]
> SINGAPore Tel. +65 62 788 398 · [email protected]
> INDIA Tel. +91 124 4982800/01 · [email protected]
LLADRÓ > President: Rosa Lladró Sala · Vice-president: Ángeles Lladró Sala · Managing Director: Fernando Gallego · Marketing Director: José Ramón Esparza · Editor: María Rosaleny · Coordination & Design: Gabriel Borràs
Collaborators > Photography and Styling: Manuel Artero, Rafa Fierres, Josep Gil, Estudio Carlos Gutiérrez, Imago Studio · Layout & printing: LaGráfica · Depósito legal: V-3126-2008
2 · EXPRESSIONS
Juan Lladró: sixty years creating
art in porcelain
Six decades creating art in porcelain. Though the years
have flown by, Lladró’s sixty years has been a long
road signposted by constancy and, above all else, by
dreams and ambition. While none of it would have
can you tell us about the
beginnings? Where did it all
start?
J
uan Lladró has all the selfpossession and composure lent by his 86 years,
60 of them at the front of
the company, and yet he
is still as excited as ever by
the art that has always been
behind his work. He is more
than willing to reminisce
about his beginnings but
also to look to the future
with the same enthusiasm
with which he made his first
figurines, together with his
brothers José and Vicente,
in the small family workshop nearby today’s The
City of Porcelain.
A lot of water has passed
under the bridge since then,
but Lladró’s ability to reinvent itself has enabled the
brand to situate itself at
the forefront of contemporary creation, with the assistance of Juan’s daughters
Rosa and Ángeles, an expert
creative team and dynamic
management. A spirit of
change that remains alive
in the words of Juan Lladró.
After sixty years at the head
of Lladró you have accumulated many experiences, but
That Lladró exists at all is
thanks to the fact that we
followed our vocation for art,
that we chose to do what
we were truly passionate
about and that we prepared
ourselves to practice it to the
best of our abilities. During all
this time, we have combined
our interest in art with training
and studying. Though it might
sound obvious, it is very easily
forgotten in these times when
it often seems that one doesn’t
seem to know the purpose of
what one is studying.
My brothers and I had a goal:
to prepare ourselves to be topclass professionals. Our interests
were not just dreams because
we built a project around them
and to make this project real we
needed to perfect our chosen
craft. It was with this mission
that we trained ourselves, studying drawing and art, first as
apprentices and then working
in ceramic companies that were
the forerunners of our future,
which is now our past and our
present. So, in a few years, we
earned a name for ourselves
within the profession. Of course,
once you have reached a position in which you are ready to
do what you really want, you
have to set out on your own.
Today Lladró is a multinational company exporting
to over 120 countries on the
five continents. How does
one achieve such worldwide
prestige?
2013
been possible without human talent, technology, and
science, above all, the materials used in the process
also played a key role. Juan Lladró guides us through
this story of a passion for porcelain.
Everything started in a small
workshop in the backyard of
our family home, in Almàssera, very near where The City
of Porcelain now stands. There,
three adventurous young men
set out on a journey, making
ornamental pieces and vases
and firing them in a small
Moorish kiln. We had no fixed
goal for the future but we were
always perfectionists with
a heightened sense of detail.
And we have stayed true to
this over the last sixty years
and in fact you could call it
our defining feature. We tried
out our first experiments in the
market place and began to
see what was more successful.
Between creating to sell and
selling to know what to create,
the business grew steadily and
won a loyal customer base. It
was incredible to see how the
orders started to pour in after
we showed our work through
a network of representatives.
And while we created and
served orders, they promoted
and sold. The company grew
quickly, at a rate of over 50%
per year, and after the first ten
years we had 100 workers.
This meant we had to move
to bigger premises. And from
100 we grew to 300, and then
500, and 1000… until eventually having 2600 employees
scattered around the world.
Having said that, every single
Lladró creation has always
been made here at our workshops in Valencia.
What role does the creative
team play in the evolution
of Lladró?
At Lladró, know-how is always
at the service of creativity. My
brothers and I had studied art
Juan Lladró in the ceramic factory where he worked as a decorator.
EXPRESSIONS · 3
“Until the piece comes out of the
kiln, you never know what is going
to happen. That's why working with
porcelain is such an exciting challenge.”
and won prizes at the School of
Arts and Crafts, which incidentally I would strongly recommend to anyone interested in
following a career in art. We
were painters, and so the decoration part was our strongpoint but we had to round
off our experience by learning
other parts of the trade. One
of Lladró’s greatest merits has
been to bring on board the
best sculptors. First there was
Fulgencio García, Juan Huerta,
Salvador Debón, and now we
still have many excellent artists.
We handpicked them and
then continued their training
here in-house. We work closely
with them and are in continual
contact, because it is necessary for the proper development of the work. I believe that
today we have the best team of
porcelain artists and sculptors
in the world. And then there
are the designers, ornamentation artists, painters, master kiln
firers… each one specialized
in his particular area but with
an overall vision of the whole
process, so that each step in
the chain is understood and
guaranteed. In a company that
makes all its pieces entirely by
hand, its workers and their skills
and sensibilities are unquestionably its most valuable
asset. After all, the third pillar
of Lladró, along with painting
and sculpture, is the industrial
part, which we had to learn
and perfect.
Producing Lladró porcelains
in a totally handcrafted
process has not been a bed
of roses. What difficulties
have you had to overcome?
All the difficulties in the world.
We were conversant with
painting and sculpture, which
are just two aspects of creating
4 · EXPRESSIONS
Polar bears
1965
porcelain, but we knew very
little about the chemical part
of the actual production. So
we had to learn all about the
complexities involved in the
elaboration of the material,
including the firing. And of
course there were the commercial aspects, accounting,
admin, etc. All the tasks essential to the proper running of
a company. Once we had
learned them, we began the
journey toward perfection,
toward worldwide prestige. We
began presenting our works in
fairs here in Spain and around
the world, pitting ourselves
against the competition and
I remember one time showing
one of our pieces to the technical director of a famous
porcelain factory in Europe and
asking him “do you like it?” After
he answered “very much”, I told
him it was “a single firing”, to
which he replied “impossible”.
And he repeated it three times.
Well, I thought to myself, all the
better because that means they
won’t even try. Single-firing was
a milestone in its day, and one
of our greatest achievements.
We put all our money on being
able to get it right on the first go
and we achieved our aim. Our
porcelains are fired and decorated at over 1300º C / 2372º
then vying for leadership, even
outstripping our competitors.
We were no longer competing
in a local market or only in
the field of porcelain but with
world leaders in the luxury,
décor and gift sectors. And here
Lladró has worked tirelessly: in
image, in advertising, in pricing
… We have always been fearless about facing new challenges head-on, tackling each
new experience with greater
specialization and know-how.
A constant commitment with
a search for excellence has
always been part of our DNA.
F, so the colors of our pieces
are different to so-called “vitrifiable” colors, which undergo
two or three firings at lower
temperatures: one for dehydration, another for the firing
of the porcelain and another
for the decoration. If you fire a
piece two or three times you
can correct errors. In fact the
famous porcelains of antiquity
were fired several times, to be
able to decorate them in several
phases. What I am trying to say
is that we stake everything on
one single card. Which is why
we need absolute control over
the porcelain. Here at Lladró,
we trained and prepared our
staff based on our own experience until putting together a
team of experts dedicated to
investigating in order to ensure
Speaking of technical
aspects, Lladró is a pioneer
in major facets of porcelain
production. Can you tell us
more about them?
minimum defects. We have
technicians for each step in the
process because we believe that
this is the only way of achieving
the excellence we are after
in our creations, which I also
believe is what our customers
expect.
After sixty years creating
art in porcelain, what is it
about this fine material that
is still capable of arousing
so much passion in you?
Porcelain is a mystery. Prestigious brands have always jealously guarded the secrets of
achieving good porcelain.
Science and chemistry obviously have a big part to play. It
is no accident that when it was
first discovered in China, during
the Tang dynasty (618-917), it
was called “white gold”, and it
was later the cause of treason
and betrayal in eighteenth
century Europe. It was not just a
case of finding out the formula,
which you can now find in textbooks, because the materials
come from various places and
have different compositions,
which means that the combination of components has
different reactions. The form of
the porcelain particles (flakes
or grains) has a bearing on the
composition and the production of the porcelain, because it
determines whether, even with
the same formula, what you
want to do is feasible or not. Or
at least for us, because you can
also make pieces of porcelain or
gres with other characteristics
and the same hardness, but not
with the same beauty. When
people buy porcelain, they see
the hard work that goes into
the artistic side, but not the
problems involved in controlling the material in itself.
Everything is important, but
"We will continue to explore new aesthetic paths,
with our functional lines of lighting, art de la table
and mirrors focused on design and interiors."
2013
what ultimately decides the
outcome is the kiln. Until the
piece has been fired, you never
really know what is going to
happen. In this regard, it is like a
bag of surprises and every time
you open the door, you really
don’t know what to expect.
After all porcelain is a living
breathing material, it transforms, it is ungovernable, and
that makes it such an exciting
challenge. I always say that as
well as an art form, porcelain is
a science. And I would go even
further and say it is a wonder
of nature.
After a whole lifetime dedicated to porcelain, what has
it given you in return?
Porcelain has given me so
many things, though it has also
demanded a lot from me and
a great spirit of sacrifice. As it
is a fine material, connoisseurs
know how to appreciate and
value it. Its beauty is captivating
and this brings you into contact
with many outstanding people
who recognize the merit of a
work of art. An artwork can
also be made from clay, and
that’s where the talent of the
a challenge for our artists. The
fact that our figurines are to be
found in the homes of millions
of people around the world
means they are moved by our
works, that we touch their
hearts. That makes me enormously proud and also grateful.
sculptor comes in, but if you
create a good sculpture with
the fineness of porcelain, then
you are going one step further
and achieving that unique
piece that brings with it both
admiration and prestige.
Among the many unexpected
things that this business has
given me is the chance to meet
people who I would never have
met otherwise. For instance,
we have had an audience in
the Vatican, first with Paul VI
and then with John Paul II. I
remember that we gave Paul
VI the gift of the Three Wise
Men in 1969, just a few months
before the first moon landing.
And then the Pope chose these
pieces by Lladró as a gift for the
crew of Apollo XI, because he
said they symbolized the three
astronauts. Years later, Buzz
Aldrin himself visited The City
of Porcelain and we gave him
The Lladró brothers with George H. W. Bush
during his visit to The City of Porcelain in 1979.
a gift of the piece The Apollo
landing, a limited edition
created in 1994 to commemorate the 25th anniversary of the
landing on the moon.
We have also been visited by
King Juan Carlos I of Spain,
and by Queen Sofía when she
was still a princess. We have
met Ronald Reagan and have
been at the White House with
George Bush Sr. We were introduced to Bush by Gordon
Nagler, Vice-Admiral of the
US Sixth Fleet, who also came
to Valencia. More recently,
we welcomed the former US
President Jimmy Carter here.
We have also met many
celebrities, including Michael
Douglas, Charlton Heston and
even Michael Jackson himself,
who contacted us because he
wanted to know us better and
visit our workshops.
After this long road, is there
something you are especially proud of?
I am really proud that so many
different people around the
world love our creations. It is true
that our pieces are the expression of universal values, but we
also do our utmost to engage
with the feelings of the different
cultures of the world. Ranging
from the Christian faith to
Hinduism, as well as Japanese
traditions or Buddhism… each
one of our creations is made
with a profound admiration
and respect for traditions that
are a source of inspiration and
Finally, we could not end
this interview without
asking you about the future
of Lladró.
First of all, this year we are
caught up in the celebrations
for our 60th anniversary. We are
organizing a range of activities
and events around the world,
among which I would highlight a retrospective exhibition
of Lladró vanguard porcelains.
Besides continuing with our
traditional lines, we will also
keep exploring new aesthetic
paths, with our functional lines
of lighting, L'Art de la Table
and mirrors focused on design
and interiors.
In short, we are going to carry
on doing what we have always
done, which is always moving
forward. Human talent is
what drives this project. Each
company has its leaders and
lasts as long as they do. If you
start saying that customers no
longer want a certain product,
that tastes are changing, then it
is you that is wrong. A company
is nothing without the people
behind it. If the people do not
have sufficient sensibility and
the necessary qualities, the
company will wither. Success in
business is a mixture of making
the right decisions and hard
work, of vocation and a spirit of
sacrifice. It only remains for me
to wish and trust that Lladró
maintains its vision and keeps
moving forward on the road to
excellence.
EXPRESSIONS · 5
OUR BEST LOVED
Lladró is celebrating its 60th anniversary and some of its best-loved pieces
have been dressed up especially for the occasion. Eternal Lladrós that have
won the hearts of thousands of people all over the world and are now available
with new decoration. And in addition we have a new dancer which recalls the
origins of a work 100% Made in Spain. A knowing nod to the brand’s core
themes and a further demonstration of Lladró’s ability to reinvent itself.
Lladró has created an extensive body of work that
already embraces 60 years of production of the
world’s most widely recognized art porcelain. Its
team of artists has created pieces which have won
a place in millions of homes on the five continents.
Taken together, Lladró works form a little universe
populated with countless characters that have
captivated various generations of porcelain lovers.
As always, among these creations some have earned
a special place for their universal message or for the
theme they depict, making them eternal Lladrós.
This is the case of pieces such as Allegory to the Peace,
one of Lladró’s first works in gres, which is now
making a comeback in porcelain with a totally new
look. The soft finish, between matte and satin, and
the contrast between the enamels of the clothing
and the clarity of the skin, help to achieve a sense of
harmony in this hymn to peace and hope with which
the brand wishes to celebrates its 60th anniversary.
Childhood and spirituality are two themes that
Lladró artists return to again and again but always
from a new angle. This is what they have done in the
new versions of Skirt full of flowers, Gathering flowers
and Heaven’s harvest. As one would expect from a
proper celebration, there is no shortage of flowers,
one of the brand’s signatures due to the painstaking
elaboration of each variety. In this case, the original
flowers have been replaced by sunflowers, used for
the very first time in a Lladró piece. A tribute to the
bright sun that always shines in the country where
the Lladró brothers were born.
As a finishing touch to a work 100% Made in Spain,
there is a brand new piece with a truly authentic
touch. Passion and soul, with its intense reds and
blacks against the dazzling white of the dress,
updates a theme that runs through the whole of
Lladró’s work, giving it a fresh contemporary feel.
Updated forms and original decorations in tune with
the sensibility of the new times, but always with the
unmistakable air of authentic works. Pieces destined
to be, once again, amongst our best-loved works.
Passion and soul
(60th anniversary)
The base of these pieces includes a decal
commemorating Lladró’s 60th anniversary.
6 · EXPRESSIONS
[38 x 17 cm, 15" x 6 3/4"]
Ref. 01008683
allegory to the peace
(60th anniversary)
[45 x 57 cm, 17 3/4" x 22 1/2"]
Ref. 01008684
Limited edition of
600 pieces
gathering flowers
(60th anniversary)
[23 x 9 cm, 9" x 3 1/2"]
Ref. 01008675
heaven's harvest
(60th anniversary)
[17 x 14 cm, 6 3/4" x 5 1/2"]
Ref. 01008676
skirt full of flowers
(60th anniversary)
[22 x 10 cm, 8 3/4" x 4"]
Ref. 01008674
EXPRESSIONS · 7
new
iss
ues
20
13
A PASSION
FOR PORCELAIN
matador
[46 x 43 cm, 18" x 17"]
Ref. 01008731
Limited edition of
250 pieces
8 · EXPRESSIONS
new issues
Spring arrives at Lladró in the form of new pieces speaking to us of grand passions: a passion for traditions, for nature and living creatures,
for family bonds and for exotic cultures. Life beats inside each one of these porcelains with a strength and intensity that is readily visible in the
gestures, in the forms and in the variety of finishes and colorings. An explosion of colors also arrives to the table with the new Naturofantastic
pieces decorated in surprising, energetic and exuberant tones… Lladró new issues are sure to arouse passions this spring.
a true friend
[37 x 49 cm, 14 1/2" x 19 1/4"]
Ref. 01008666
Limited edition of
3,000 pieces
EXPRESSIONS · 9
leading the way
[29 x 36 cm, 11 1/2" x 14 1/4"]
Ref. 01008694
Includes base
leading the way (white)
[29 x 36 cm, 11 1/2" x 14 1/4"]
Ref. 01008695
Includes base
10 · EXPRESSIONS
new issues
From the heat of the savannah
to the Arctic cold, Lladró captures
the essence of each species of animal
in highly realistic creations.
penguin family
[25 x 16 cm, 9 3/4" x 6 1/4"]
Ref. 01008696
EXPRESSIONS · 11
horse on pirouette
(Re-Deco)
horse on courbette
(Re-Deco)
[34 x 30 cm, 13 1/2" x 11 3/4"]
Ref. 01008720
Includes base
[33 x 22 cm, 13" x 8 3/4"]
Ref. 01008721
Includes base
horses in the meadow
[18 x 47 cm, 7" x 18 1/2"]
Ref. 01008699
Includes base
12 · EXPRESSIONS
new issues
gyrfalcon
[41 x 35 cm, 16 1/4" x 13 3/4"]
Ref. 01008722
Limited edition of
3,000 pieces
EXPRESSIONS · 13
Lladró creations that express
universal passions and make the
best gift for special occasions.
lover's waltz (re-deco)
[30 x 21 cm, 11 3/4" x 8 1/4"]
Ref. 01007193
14 · EXPRESSIONS
new issues
tray with peonies
[4 x 30 cm, 1 1/2" x 11 3/4"]
Ref. 01008650
EXPRESSIONS · 15
Rich floral compositions made
entirely by hand. Unique and
unrepeatable, just like the ones
we find in Nature.
camellia centerpiece
[28 x 25 cm, 11" x 9 3/4"]
Ref. 01008653
Limited edition of
500 pieces
Includes base
and crystal dome
iris centerpiece
[23 x 21 cm, 9" x 8 1/4"]
Ref. 01008652
Limited edition of
500 pieces
Includes base
and crystal dome
16 · EXPRESSIONS
new issues
EXPRESSIONS · 17
Sculptures with lots of character,
where naturalism puts the limits
of porcelain to the test.
A challenge only within the reach
of the most expert hands.
nude with shawl
(re-deco)
[43 x 30 cm, 17" x 11 3/4"]
Ref. 01008673
18 · EXPRESSIONS
new issues
dress up time!
[21 x 11 cm, 8 1/4" x 4 1/4"]
Ref. 01008716
sense of touch
[15 x 9 cm, 6" x 3 1/2"]
Ref. 01018163
sense of sight
[16 x 10 cm, 6 1/4" x 4 1/4"]
Ref. 01018165
sense of hearing
[16 x 10 cm, 6 1/4" x 4"]
Ref. 01018166
sense of taste
[15 x 12 cm, 6" x 4 3/4"]
Ref. 01018164
sense of smell
[15 x 13 cm, 6" x 5"]
Ref. 01018167
EXPRESSIONS · 19
look mommy!
[35 x 16 cm, 13 3/4" x 6 1/4"]
Ref. 01008715
curious kittens
[13 x 14 cm, 5" x 5 1/2"]
Ref. 01008693
20 · EXPRESSIONS
new issues
Lladró new issues also
include sculptures with
stylized forms and sober
colors that lend a special
focus to tender emotions.
goodnight my angel
[35 x 11 cm, 13 3/4" x 4 1/4"]
Ref. 01008714
EXPRESSIONS · 21
collecting
THE PRINCESS
AND THE FROG
9th piece in the Classic
Children’s Tales collection
THE PRINCESS AND THE FROG
[15 x 19 cm, 6" x 7 1/2"]
Ref. 01008718
The frog who turns into a handsome
prince after being kissed by a princess
is one of the most popular characters in
children’s fairytales. Perhaps because
we all like to think that true love goes
deeper than outer appearances.
A pretty lady is the center of this piece,
inspired by the story told by the Brothers
Grimm. Dressed in a beautiful gown
and adorned with her finest jewelry,
the princess is just about to perform a
miracle: her future love will appear where
now all we see is a cute little frog.
The magic of fairytales continues with
The Princess and the Frog, the latest
addition to the Classic Children’s
Tales collection, sure to delight all
lovers of fantasy and romanticism.
Discover the full series on
http://llad.ro/fairy_tales
22 · EXPRESSIONS
new issues
This spring, Lladró
invites us to let our
imagination fly free
and awaken our
inner child.
my two little treasures
[15 x 14 cm, 6" x 5 1/2"]
Ref. 01008717
EXPRESSIONS · 23
Fascinated by the spiritual wealth
of India, Lladró artists give life
to pieces whose heightened
realism is truly moving.
sai baba
[26 x 18 cm, 10 1/4" x 7"]
Ref. 01008707
24 · EXPRESSIONS
new issues
sparrows vase (yellow)
sparrows vase (black)
[26 x 16 cm, 10 1/4" x 6 1/4"]
Ref. 01008725
[26 x 16 cm, 10 1/4" x 6 1/4"]
Ref. 01008726
bal gopal
[24 x 12 cm, 9 1/2" x 4 3/4"]
Ref. 01008659
Includes base
EXPRESSIONS · 25
From the mysterious
symbolism of Feng Shui to
the evocative exoticism of
Thailand, the world’s most
varied cultures are reflected
in Lladró porcelain.
mYsterious snake and turtle
[31 x 37 cm, 12 1/4" x 14 1/2"]
Ref. 01008564
Limited edition of
1,500 pieces
Includes base
26 · EXPRESSIONS
new issues
thai dancers (black)
[40 x 34 cm, 15 3/4" x 13 1/2"]
Ref. 01012546
Limited edition of
3,000 pieces
Includes base
EXPRESSIONS · 27
EXPLOSION OF COLORS
large vase (multicolor)
[41 x 25 cm, 16 1/4" x 9 3/4"]
Ref. 01007916
small vase (multicolor)
[28 x 22 cm, 11" x 8 3/4"]
Ref. 01007915
centerpiece (multicolor)
[17 x 42 cm, 6 3/4" x 16 1/2"]
Ref. 01007917
tray (multicolor)
[7 x 58 cm, 2 3/4" x 22 3/4"]
Ref. 01007918
28 · EXPRESSIONS
new issues
Vibrant, bright and exotic colors have been
chosen for the new pieces in Naturofantastic,
Lladró’s original collection for l'art de la table
combining nature and fantasy. The exuberant
vegetal forms decorating these practical and
beautiful objects now come in the brightest
colors in the Lladró palette, matching to
perfection the white, black, golden and soft
pastel tones of the rest of the collection. This
warm tropical fantasy makes its way onto
our table to ensure that each gathering is a
celebration of the joy of life.
EXPRESSIONS · 29
NATUROFANTASTIC
CUISINE
The current boom in gastronomy is consolidating the perception of cuisine as an art form in itself and the experience of
sharing it as pure pleasure. Apart from savoring a good dish in the appropriate setting and atmosphere, we also want to
find out all about its ingredients, how it was prepared, where the inspiration came from… This was the idea behind Lladró’s
invitation to expert chefs to create their signature recipes in the perfect environment and serve them in some of our creations
for l’art de la table. The dishes and the pieces they are served in are mutually inspired in a rewarding exchange of the natural
and the fantastic we have called Naturofantastic Cuisine.
María José San Román
Curiosity and enthusiasm define the personality
of María José San Román, the chef and owner of
Monastrell, the Alicante-based restaurant with one
Michelin star.
The expert chef proposes a menu for two at La Terraza
del Gourmet, her restaurant on the promenade in
Alicante. For the presentation, the chef has chosen
pieces from The Parrot Party collection, romantic
yet with all the light-hearted freshness of the
Mediterranean. An invitation to share from the same
dish, under candlelight and with our lovebirds as the
only witnesses. After all, love is in the details.
Jorge Bretón
Jorge Bretón belongs to the young wave of chefs
which burst onto Spain’s culinary map not long ago.
He now has two Michelin stars as head chef of the
La Sucursal Group.
Jorge Bretón invites us to a buffet at Vertical, his top
floor restaurant with views over The City of Arts and
Sciences, a landmark of today’s Valencia.
The exclusive objects in the black version of the
Naturofantastic collection provide an unbeatable
contrast to the color of the food, while at the same
time cosseting the soul of the finest wines.
Quique Dacosta
The restaurant that bears his name in Denia (Alicante)
recently received its third Michelin star.
Here, by the sea, this expert chef has prepared a
table for two with a delicious, fresh and "proudly
Mediterranean" menu. In the middle of this culinary
ecosystem, in the shade of the olive tree in his
garden, pieces from Naturofantastic are laden with
food in a perfect marriage with the whiteness of the
building and the golden yellow of the sun. At the
point where tradition meets cutting-edge, creativity
overflows in a symphony of textures and colors,
pampering each dish and cradling every bottle.
30 · EXPRESSIONS
new issues
For recipes and more
images see Facebook:
María José San Román
http://llad.ro/QSc4AZ
Jorge Bretón
http://llad.ro/RUUgqs
Quique Dacosta
http://llad.ro/VNhQF1
EXPRESSIONS · 31
VIVID LIGHT
Beautiful angel - Lamp
[49 x 25 cm, 19 1/4" x 9 3/4"]
Ref. 01023028 CE
Ref. 01023029 UK
Ref. 01023030 USA
32 · EXPRESSIONS
new issues
A Lladró figurine or lamp? Why not both at the same time? The brand continues
its focus on lighting fixtures with new tabletop lamps which do not renounce the
decorative potential of its figurines. The play of light and form creates intimate
scenes for our most personal spaces.
the dragon (red) - lamp
tall chinese - lamp
[39 x 30 cm, 15 1/4" x 11 3/4"]
Ref. 01023151 CE
Ref. 01023152 UK
Ref. 01023153 USA
[46 x 18 cm, 18" x 7"]
Ref. 01023076 CE
Ref. 01023077 UK
Ref. 01023078 USA
EXPRESSIONS · 33
GISELLE ARABESque - lamp
[57 x 40 cm, 22 1/2" x 15 3/4"]
Ref. 01023040 CE
Ref. 01023041 UK
Ref. 01023042 USA
A
fter six decades revolutionizing the field of decorative
arts with its superb control of sculpture, Lladró continues reinventing itself, now opting for functional lines,
especially in lighting. With new lamps based on its porcelain
creations, the brand adds a new dimension to its art without
forsaking the decorative strength of its figurines.
If you think about it, the proposal is only too logical because,
ultimately, sculpture is the art of the form and of light. The latter,
in its multiple facets, is combined with volumes, endowing the
work with subtle nuances, depending on your angle of vision,
which enhance the expressive power of the piece. In this way,
form and light come together to create a spectacular source of
sensations capable of adding a unique personality to any corner
of the home.
In addition, the brand plays with the advantage of its wide range
of existing themes, styles, sizes and finishes in its catalogue
of figurines, meaning that the decorative possibilities of these
lamps are equally wide-ranging. Lladró artists have carefully
studied the effects produced by the light on the pieces which
they themselves have created, choosing those which prove ideal
in terms of composition and volume.
Pieces that take on a new function, or lamps that take on a new
life. Whichever way you look at it, the new Lladró proposal is
spot on under any light. The brand keeps on surprising us, adding to its chandeliers, hanging and wall lamps, other original and
exclusive designs to the highest standards of excellence.
PENSIVe greyhound - lamp
[69 x 35 cm, 27 1/4" x 13 3/4"]
Ref. 01023080 CE
Ref. 01023081 UK
Ref. 01023082 USA
34 · EXPRESSIONS
new issues
SCIENTIA - lamp
[67 x 30 cm, 26 1/2" x 11 3/4"]
Ref. 01023056 CE
Ref. 01023057 UK
Ref. 01023058 USA
EXPRESSIONS · 35
With a wide range of styles and
sizes, Lladró lamps fit in perfectly
with all interior styles. These
exclusive designs combine
beauty and functionality without
renouncing the decorative power
of Lladró figurines.
Bali dancer kneeling - Lamp
VEENA GANESHA
(re-deco) - lamp
[42 x 18 cm, 16 1/2" x 7"]
Ref. 01023052 CE
Ref. 01023053 UK
Ref. 01023054 USA
[57 x 30 cm, 22 1/2" x 11 3/4"]
Ref. 01023166 CE
Ref. 01023167 UK
Ref. 01023168 USA
horse on PIROUETTE - lamp
[53 x 30 cm, 20 3/4" x 11 3/4"]
Ref. 01023060 CE
Ref. 01023061 UK
Ref. 01023062 USA
36 · EXPRESSIONS
new issues
siamese elephant - lamp
[70 x 50 cm, 27 1/2" x 19 3/4"]
Ref. 01023088 CE
Ref. 01023089 UK
Ref. 01023090 USA
EXPRESSIONS · 37
Ángeles Lladró
tours the USA to the
rhythm of foxtrot
Ángeles Lladró visited the USA and Canada from
October 16th through October 30th. With Elegant foxtrot
as its showcase piece, the signing events tour had all
the glamour of ballroom dancing. The tour got off to a
start in Miami before taking in Toronto (Canada), New
York, Virginia, Michigan, Illinois, Texas, and several cities
in California such as Los Angeles, Glendale, Santa Clara
and Costa Mesa.
Some of the most emotive moments were seen in the
Lladró Boutique in Beverly Hills, where Brooke BurkeCharvet, co-host of the successful TV program Dancing
With the Stars and Dr. William Magee, son of the founders
of Operation Smile, joined Ángeles Lladró in a special
act featuring the performance of a pair of professional
dancers. With the theme of Dancing for a Smile, part of the
funds raised went to this international charity organization
whose mission is to cure facial deformities in millions of
poor children around the world. On October 29th, the
boutique hosted another event, this time in collaboration
with Los Angeles Magazine. With the title of The Art of
Entertaining at Home, the evening revolved around a
winning combination of art and gastronomy thanks to
the exquisite cuisine of the award-winning chef from
Valencia Perfecto Rocher and the latest additions to the
Naturofantastic collection. The event was held as part
of Lladró’s Naturofantastic Cuisine project which invites
prestigious chefs to prepare special recipes and serve
them on our creations for L'Art de la Table. A percentage
of the funds raised during this event went to St Vincent’s
Meals on Wheels, a non-profit organization which provides
food to elderly people in need.
Top, Ángeles Lladró with
Dr. William Magee, son of
the founders of Operation
Smile, and Prince Frédéric
von Anhalt.
Left, with two members of
the famous dance studio
Dance With Me.
The two-week tour took Ángeles Lladró to cities like Detroit (Michigan), in the photo.
Naturofantastic Cuisine attracted a large number of visitors to the
boutique. Below, Ángeles Lladró with the chef Perfecto Rocher
and the Editor of Los Angeles Magazine, Linda Immediato.
With the TV co-host
Brooke Burke-Charvet,
director of the Lladró
Boutique in Beverly
Hills, Susan Leech, and
the star piece of the
tour, Elegant foxtrot.
A moment during
the performance of
professional dancers
from the Arthur Murray
Studio in Beverly Hills.
38 · EXPRESSIONS
Lladró Universe
Rosa Lladró,
High Porcelain
Ambassador
Rosa Lladró met with the media in Mexico, together with
Eduardo Mallet, PR Director at Liverpool department stores.
The brand’s president spoke to major Mexican
collectors who attended the signing event.
High Porcelain shone with a light of
its own at Hotel W in Mexico City.
The spectacular Winged beauty at Claridge's, the luxurious hotel in London.
Rosa Lladró traveled to three dif ferent
continents this fall to introduce the new High
Porcelain creations. In September, she visited India
to present Goddess Lakshmi, one of the most recent
additions to the collection, for the very first time
in the country. Lakshmi is the Hindu goddess of
wealth and prosperity, both material and spiritual.
The events took place in the cities of Gurgaon,
Bangalore, Mumbai, Hyderabad, Chennai and
Kolkata. During her tour, Lladró’s president told the
press that "India is a truly incredible and diverse
country, with an unbelievable heritage that inspired
us to create this sculpture, which is deeply rooted
in its traditions."
At the beginning of November, Rosa Lladró flew
to Mexico City to present the new pieces in the
brand’s maximum artistic category in an exhibition
held at the luxury W hotel, in collaboration with
the Liverpool department stores. The first signing
event with a member of the family held in Mexico
City aroused a lot of expectation among the media
and attracted many of the brand’s collectors who
were delighted to have a chance to take away their
favorite piece with a very special signature.
At the end of the same month, Rosa Lladró traveled
to the UK to present Winged beauty, the latest
addition to the High Porcelain collection. The
prestigious Claridge’s hotel in the heart of London
provided the perfect backdrop for an enjoyable
and intimate meeting with major Lladró collectors
in a carefully designed setting. Rosa Lladró also
shared some pleasant moments with some of the
brand’s keenest fans at signing events in the Lladró
Boutique in Piccadilly and in the Mulberry Hall store.
A model dressed like the young woman in Winged
beauty during the presentation in London.
Rosa Lladró introduced
Goddess Lakshmi for
the first time in India.
The signing event at
the Lladró Boutique in
Piccadilly attracted big fans
of the brand’s creations.
EXPRESSIONS · 39
Lladró Universe
New Lladró Boutique in the heart of Manhattan
MADISON 500 opened its doors in December.
Its bright, white and modern façade proved the
perfect prelude for what was on show inside.
With a refreshing, attractive style, the new Lladró
Boutique in New York, in the heart of Manhattan,
provides the ideal canvas to showcase the
brand’s new creative lines.
The preview was held on December 3rd, with
a special event for designers organized in
conjunction with Traditional Home Magazine.
Rosa Lladró, Jaime Hayon, Designer of the
boutique, Tori Mellot, Senior Style Editor of the
magazine, and members of the creative team at
The City of Porcelain acted as co-hosts during a
thoroughly enjoyable evening. The many guests,
mostly celebrated interior designers, were treated
to a delightful soiree with music by the famous DJ
Silvia Prada, and a cocktail reception with Spanish
wine. Widely reported in the media, the event
ended with a fun nighttime trip around the city
in pedicabs.
The opening of the boutique to the general
public also ushered in a series of exciting
events, including one called Madison’s Speakeasy,
in reference to the Big Apple’s fashionable
hideaway bars. The latest cocktail mixology and
a jazz band helped to recreate the atmosphere of
an authentic 1920s New York speakeasy. Guests
joined in the fun by wearing paper mustaches,
while a caricaturist was on hand for whoever
The window displays in the new boutique, at 500 Madison
Avenue and 52nd St in Manhattan, and interior views.
40 · EXPRESSIONS
wished to pose, drawing portraits to take home
as a reminder of an unforgettable evening.
Another event held at the boutique was An
Evening of Wine and Roses with Spanish wine and
an assortment of exquisite tapas inspired by the
flowers in Lladró creations, served on the brand’s
original pieces for l’art de la table.
As well as Lladró's new f lagship store in
Manhattan, the brand also opened a showroom
in the New York Merchandise Mart building, at
41 Madison Avenue, last October to coincide
with the Tabletop Market Show. This building is
a showcase for products from the world's most
prestigious brands and the major trade facility for
the l'art de la table sector in New York.
Lladró Universe
Rosa Lladró with Jaime Hayon and the brand’s creatives who traveled to New York.
Alejandro Cáceres, Executive Vice President of Lladró USA, and Tori Mellot,
Senior Style Editor of Traditional Home Magazine, during the opening speech.
The opening of the new Lladró boutique aroused great expectation.
Jazz performance during
Madison’s Speakeasy.
Left to right, Tori Mellot, Rosa Lladró, Jaime Hayon
and the boutique Director, Abbe Loewenthal.
A pedicab ride put
an original finishing
touch to the boutique’s
opening night.
White roses and
delicatessen food
served on Lladró
pieces during An
Evening of Wine
and Roses.
EXPRESSIONS · 41
Lladró Universe
Art and vanguards, hand in hand in Russia
LAST fall Rosa Lladró acted as host at two
magnificent events in Russia with a special
spotlight on artistic vanguard porcelain. St
Petersburg was the latest stop on the touring
exhibition of the brand’s ballet pieces which,
after its stint at the Bolshoi in Moscow, went
on display last November in the splendid
Mihaylovsky Theater. After a wonderful performance of Laurencia, inspired by the Spanish
classic Fuenteovejuna by Lope de Vega, Rosa
Lladró visited the exhibition in the company
of over 120 guests, including celebrities, artists,
politicians and members of the press. During
the closing act for the exhibition, the brand’s
president presented the theater’s Director,
Vladimir Kejman, with the High Porcelain sculpture Oriental horse, and the principal dancers
Natalia Osipova and Ivan Vasiliev, with a special
edition of the piece The spirit of dance.
Also in November, the most vanguard side
of Lladró went on show in Moscow’s glamorous Petrovsky Passage, home to the Lladró
Boutique. The store hosted a retrospective
exhibition of a selection of the brand’s most
innovative pieces from the 1950s up until the
present. The opening, attended by Rosa Lladró,
brought together the crème de la crème of
Moscow high society. Among the many wellknown faces were the Spanish Ambassador in
Russia, José Ignacio Carvajal, in the company of
his wife; the actresses Natalia Selezneva, Natalia
Lesnikovky, Marina Berseneva and Anastasiya
Makeeva and her husband, Gleb Matveychuk;
as well as the singer Nadezhda Babkina and
the TV presenter Larissa Verbitskaya. Tamara
Fedorova, Lladró’s representative in Russia,
hosted a highly enjoyable soiree which ended
with cocktails and jazz.
Lladró ballerinas in the White Hall at Mikhailovsky Theater.
Rosa Lladró with the young dancers
Natalia Osipova and Ivan Vasiliev.
The celebrities Gleb Matveychuk, Marina Bersenyeva and Anastasia
Makeeva with Rosa Lladró at the event in Moscow.
The theater’s Director, Vladimir
Kejman, with Rosa Lladró.
Lladró vanguards attracted
the attention of old and
young alike.
The Spanish Ambassador
in Russia, José Ignacio
Carvajal, and his wife in
Petrovsky Passage with
Francisco Cirujeda, Lladró’s
Director for Russia.
42 · EXPRESSIONS
Lladró Universe
Japan celebrates
with Lladró
The Guest collection during DesignTide Tokyo. Below, left to right, the Guest pieces created by the Japanese studio
Devilrobots, the Spanish creative Jaime Hayon and the US artist Tim Biskup.
THE GUEST by Lladró Atelier, one of Lladró’s
m os t groundbreak ing co lle c tions, w as
presented in October at the Isetan Shinjuku
department stores during DesignTide Tokyo,
the city’s annual design week. Presenting the
latest tendencies in design, this must-visit
event provided a wonderful opportunity
to view the unique pieces in The Guest, the
result of collaboration between the brand and
internationally prestigious external creators. In
fact, one of the big attractions of the event for
design lovers was the chance to personally meet
the celebrated artist Shinichiro Kintai, a member
of the Japanese studio Devilrobots which
designed two pieces in The Guest collection.
Also in Tokyo, last November, Lladró took part at
the annual party held in the Spanish Embassy.
The act was hosted by the Spanish Ambassador,
Miguel Ángel Navarro, accompanied by other
diplomats and directors from the Cervantes
Institute. The Lladró sculptor Marco Antonio
Noguerón added an artistic note to the event
with a special modeling demonstration to
a select group of guests. The party had a
strong Spanish flavor as an advance taste for
a year of celebrations because, apart from
Lladró’s 60th anniversary, 2013 also marks
the commemoration of 400 years of relations
between Japan and Spain, with a program of
cultural activities which will include a notable
presence of the brand.
The sculptor Marco Antonio Noguerón
and the Spanish Ambassador in
Japan, Miguel Ángel Navarro.
Left to right, the Economic Counselor at the
embassy, Rafael Coloma; the Ambassador, Miguel
Ángel Navarro, the Cultural Manager of Cervantes
Institute, Teresa Iniesta and the embassy’s
Commercial Attaché, Alejandro Nieto.
Art and traditions made a perfect couple in a meeting
that brought together a select group of guests.
EXPRESSIONS · 43
Lladró Universe
Shared emotions at sculptor events
Asia, Oceania, America, Europe… the art
of Lladró sculptors knows no boundaries. Once
again, the artists from The City of Porcelain have
traveled to many countries around the world to
demonstrate how a Lladró work is brought to
life. The first to set off this fall was Javier Malavia,
who visited the Philippines, New Zealand and
Hong Kong in November in a series of events
well attended by lovers of the brand. The tour
kicked off in Manila, with special guests like
the Spanish Ambassador in the Philippines and
some of the country’s top showbiz celebrities.
From there, Malavia flew to Hong Kong where
the public were anxiously awaiting to see him
model for the first time. Afterwards, it was the
turn of Lladró fans in New Zealand to view the
birth of his piece Celestial balcony at events held
in Ashburton, Auckland and Hamilton.
At the same time, Marco Noguerón visited Japan
on a tour that took him to Kyoto, Osaka, Nagoya,
Tokyo and Kumamoto. His trip to the country
coincided with the traditional Christmas event held
at the Spanish Embassy in Tokyo which counted
on the presence of Lladró. A select group of guests
had a chance to see Marco modeling an exquisite
scene from his piece Daydreaming by the pond. His
demonstration of art made him an outstanding
ambassador for the brand.
Meanwhile, toward the end of November Juan
Ignacio Aliena toured Mexico and the Caribbean
islands Aruba, Trinidad & Tobago and St. Maarten.
As always, the Mexican public received him with
open arms, while the recently opened Lladró
boutique in Aruba saw many emotive moments
as the sculptor brought his piece Our Lady of Divine
Providence to life.
One of the most special tours this fall was with
the sculptor Eva Cuerva, who gave live modeling
demonstrations of creations from NAO’s Disney
collection at Downtown Disney, the leisure and
shopping center located near the park in Orlando.
The artist was applauded by true Disney fans who
were delighted to take home their favorite Disney
characters in porcelain. In fact, she returned with
many new ideas for upcoming figurines in the
collection. The final tour of the year was with Raúl
Rubio, who traveled to Ireland in December for
what was the brand’s first sculptor event in the
country. During a crowded demo in Dublin the
artist chatted about his work with a very young
audience until well into the night.
Ignacio Aliena during an event in Mexico City.
Javier Malavia received a warm welcome in Hong Kong (top) and New Zealand (below).
Aliena brought Mommy’s little girl to life in the new Lladró boutique in Aruba.
Raúl Rubio treated
Lladró lovers in Ireland
to the country’s first
sculptor event.
44 · EXPRESSIONS
Lladró Universe
Marco Antonio Noguerón
during one of the events
in Tokyo.
The artist in Osaka.
Eva Cuerva in Downtown Disney with an admirer who fell in
love with the NAO piece Dreaming of Tinker Bell.
Noguerón modeled the complex Daydreaming
by the pond during his tour of Japan.
The artist modeling Cinderella to a large group of Disney fans.
A fall of flowers
and vases
Seeing how an artist sets the petals of a porcelain flower is always a moving experience for fans of
our creations. Last fall, Mar Martínez brought Lladró
flowers to Italy, María José Solera took them to South
Korea and Adela Oller to Russia. Adela received an
especially warm welcome in Krasnodar, Moscow,
Ekaterinburg, Chelyabinsk and Vladimir, where the
event coincided with the opening of the new Lladró
store. Many people tried their hand at modeling their
own porcelain flower with the help of the artist at
events also featuring live music, lots of well-known
faces and many members of the press.
Besides these events we also had the less common
demonstrations of vase painting, an artistic task that
requires the skills of the best artists at The City of
Porcelain. With a steady hand, Amparo Martínez in
Singapore, Paquita Sanjuán in Sri Lanka and Raquel
Duque in Istanbul meticulously decorated vases at
events that delighted the crowds in attendance.
Amparo Martínez painting a vase in Singapore,
in an event raising great expectation.
María José Solera traveled to
Busan, Daegu and Seoul. In
the photo, with a Korean girl
who waited months to see
the artist at work and spent
a whole afternoon making
flowers with her.
Adela Oller in Krasnodar,
Russia, where she created
the floral composition for the
piece Romantic feelings.
EXPRESSIONS · 45
Lladró Universe
Lladró expands
its network of
boutiques
Lladró’s network of its own stores has been
expanded this fall with newly opened boutiques in
Dubai (UAE), Cancun (Mexico), Aruba and Cozumel
(Caribbean), Vladimir (Russia) and Yangon (Myanmar). Together with the new Lladró Boutique in
New York (see full report on pages 40-41) the brand
now has approximately 50 of its own stores dotted
around the world.
Ángeles Lladró in Dubai with Manssur Hajjar (on left), Director of Chalhoub
companies in United Arab Emirates; the Spanish Ambassador in UAE, José Eugenio
Salarich, and Anthony Chalhoub, Lladró distributor.
Ángeles Lladró in the first Lladró Boutique
in the Middle East.
The vice-president of Lladró
and the brand’s distributor in
UAE during the presentation of
Gyrfalcon.
The new showcase in the island
of Aruba, in the heart of the
luxurious Palm Beach Plaza.
Russia also saw the opening of a new Lladró store in
the city of Vladimir, with an act including a flower
demonstration by the artist Adela Oller. Guests at
the event were treated to an enjoyable evening
with live jazz music, exquisite catering and a circus
artist who delighted the public with her amazing
performance.
The brand also opened a new showcase in Yangon,
Myanmar’s biggest and most commercial city. The
event was attended by Fernando Gallego, Lladró’s
Managing Director, and attracted a large number of
the brand’s admirers in this southeast Asian country,
including the famous model Shwe Zin, a recognized
Lladró collector.
The Caribbean was also chosen for the opening of
new Lladró stores. The boutique in Cancun reopened its doors in a new exclusive location in La Isla
Shopping Village; the new Lladró store in Aruba is
situated in the upmarket Rue Royale, and the Lladró
store in Cozumel is in the heart of Royale Village.
The new Lladró Boutique in Cancun, in the most exclusive
shopping mall in this tropical enclave in Mexico.
Opening of the store in
Myanmar, with Fernando
Gallego (second on right).
Flower art demonstration
during the opening of the
new boutique in Vladimir
46 · EXPRESSIONS
The opening event of the new boutique in Dubai,
the brand’s first in the Middle East, had a very special hostess: Ángeles Lladró, who traveled to the
country with her husband, Víctor Yagüe. Organized
in close collaboration with the brand’s distributor
in the United Arab Emirates, Anthony Chalhoub,
the exclusive act was also attended by the Spanish
Ambassador in the country, José Eugenio Salarich.
Located in the Middle East’s most luxurious shopping mall, the new Lladró store also staged the
presentation of the new piece Gyrfalcon, created
especially for lovers of falconry.
Lladró Universe
Lladró inspires interior décor
Once again, several Lladró works inspired
the decoration of a whole range of different
interiors at events held last fall. For the second
year running, the brand took part at Holiday
House, an exhibition held in New York to raise
funds for the Breast Cancer Research Foundation in which renowned designers decorated
the rooms in a mansion in Manhattan chosen
specifically for the event.
On another note, the beautiful objects in the
Naturofantastic collection were showcased at
the EcoArtFashion Week in Miami, a platform
for ethical and sustainable art and design. This
year the theme for the event was world peace.
A highlight among the installations was the
creation by the floral designer Dan Paul Miller:
an impressive table for two using Naturofantastic pieces and natural flowers donated by
Nature’s Flowers.
Rooms at Senopati Residences in Jakarta, Indonesia, were also decorated with around twenty
Lladró pieces, a sign of recognition considering
that only the very best brands are included in
the décor of these luxury apartments. Moving from Indonesia to Japan, the historic Fujiya
Hotel in the mountains of Hakone has added
the High Porcelain creation Tea in the Garden
to its permanent exhibition of Lladró pieces.
We finish up our tour in Italy, where Lladró
collections were introduced into interesting
contexts in Vitra at Filipucci, the celebrated
designer furniture store in Rimini. Borla, the
exclusive shop in Milan, and one of Italy’s most
established brands with a long-standing tradition in home décor, held an event focused on
Lladró that also included a live demonstration
by a Lladró flower artist.
The striking table for two created by
Dan Paul Miller at Holiday House.
Lladró creations in one of the rooms
at Senopati Residences in Jakarta.
Lladró Chandelier in the installation created by
Huntley & Co. Interior Design at Holiday House.
Rococo dressing table mirror in
the room decorated by Claudia
Giselle Design.
The Foresta wall lamp also found
its space in the installation
designed by Geoffrey Bradfield.
The Parrot Party and The Fantasy collections in
the decorative section at Vitra.
The prestigious brand Borla, founded in 1890, now
features Lladró creations in its store in Milan.
EXPRESSIONS · 47
Lladró Universe
Lladró boutiques
celebrate a Sweet
Christmas
Many customers and friends dropped
by our boutiques in Valencia, Madrid and Barcelona to celebrate the arrival of the Christmas
season in events combining Lladró creations
with cakes and sweets made by Teresita Chuecos, one of the leading names in creative confectionary. The boutiques were brought to life
with a charming décor and window displays
inspired by the magic of Lladró’s Classic Children’s Tales collection, while the delicious cakes
and the performance of a storyteller made it
a truly unforgettable evening. The event in
Valencia, attended by Juan Lladró and his wife,
Lola Sala, coincided with Shopening Night and
attracted a constant stream of people until well
into the night.
Juan Lladró and his wife, Lola Sala, with their granddaughter Belén
in the boutique in Valencia.
A sample of the exquisite combination of
porcelain and designer cakes.
A sweet composition inspired by the Classic
Children’s Tales collection.
The Lladró team in Asia Pacific received the Most Valuable
Companies Trophy of Excellence in Hong Kong.
Lladró Prizes for
good causes
Goddess Lakshmi, signed for the occasion by Juan Lladró, was the
prize at the Mother's Choice Charity gala.
Lladró creations were the chosen prizes
for several outstanding charity events in which the
brand actively collaborated: the fundraising gala for
victims of the tsunami, held in Japan last August;
the Mother's Choice Charity Event for children in
need, last September in Hong Kong; the Operation
Smile gala on September 28 th in Los Angeles; and
the Spanish Oratory Contest, organized annually by
the Hispanic Society of Japan.
On another note, the Lladró team in Asia Pacific
received the Trophy for Excellence in Hong Kong’s
Most Valuable Companies Award, presented
by Mediazone Group, a prominent publisher
specializing in business and finance.
David Charvet and Brooke
Burke-Charvet, Operation
Smile ambassadors, with the
Lladró prize.
The winner of the
Spanish Oratory Contest
held in Japan receives the
prize donated by Lladró.
Bill and Kathy Magee, co-founders of Operation
Smile, with Julia and Stephanie Argyros, Jajonie
Krista and Sanadiki Daneia.
48 · EXPRESSIONS
The celebrated anime
creator Go Nagai and
the winners at the
fundraising gala for
victims of the tsunami
in Japan.
Lladró Universe
Lladró Museum
collaborates with San Pío V
in Valencia
Juan Lladró, his daughters Rosa and Ángeles, and Carmen Tarín, Director of Lladró
Museum, show Patio in El Cabañal to the delegation from the Valencian government.
Rosa Lladró and Lola Johnson during
the signing of the agreement.
US visitors from the Naval Station
in Rota at Lladró
The City of Porcelain was the chosen setting for the
signing last October 15th of the agreement with the San Pío
V Museum of Fine Arts, one of Spain’s foremost art galleries.
The act was attended by Lola Johnson, the Regional Minister
of Culture, Tourism and Sports of the Valencian Community;
Rafael Ripoll, Regional Secretary of Culture; Paz Olmos, Director of San Pío V and Rosa Lladró, President of Lladró. The
agreement between the two museums endorses a mutual
commitment to the promotion and diffusion of the cultural
heritage of Valencia. The collaboration envisages a cycle of
exchanges which gets off to a start with the Lladró Museum’s
loan of Patio in El Cabañal by Sorolla. Likewise, the Museum
of Fine Arts is reciprocating with El Alambique by Equipo
Crónica, one of the most outstanding artist collectives in
Valencia in the twentieth century. The San Pío V Museum
of Fine Arts is an internationally recognized museum with
a unique collection of Gothic paintings on board from the
fourteenth and fifteenth centuries, as well as masterpieces
like Velázquez’s Self-portrait.
Group of collectors from Naval Station Rota during a visit to the workshops
"If you like porcelain, then the trip is well worth the visit. Everybody had a really great time." This was how one of the members of the
group of US collectors who visited us recently summed up the experience
of visiting The City of Porcelain. Coming from Naval Station Rota (Cadiz),
the group was welcomed by Rosa Lladró and treated to a complete tour
of the workshop where all our pieces are created, as well as a visit to the
Lladró Museum and to the house where the three founding brothers
were born, located in the nearby town of Almàssera.
www.lladro.com
expands
LLADRÓ’S OFFICIAL WEB expands its contents with a
new page focusing specifically on the brand’s collections for
designers and interior décor. With a striking visual environment, including large images and information of interest for
all followers of Lladró, the new page will also be a gateway
for the public and professionals with a particular interest
in design and interiors. The page, http://design.lladro.com,
accessed from the brand’s homepage, shows the brand’s
groundbreaking collections, such as Lladró Atelier, Lighting,
Mirrors, L’Art de la Table and Lladró Re-Cyclos, in greater detail.
EXPRESSIONS · 49
2013 lladró AnNUAL Piece
CAN I KEEP THEM?
What child hasn’t cuddled a puppy
and asked his parents this question?
The little girl in Lladró’s Annual Piece
for 2013 has fallen in love with a
whole litter. This simple scene contains an irresistible combination of
charm, tenderness and gracefulness
that is sure to melt the heart of even
the strictest parents.
Can I keep them? is a warm, affectionate piece that updates one of the core
themes in the Lladró catalogue and
takes us back to the happy carefree
days of childhood. The innocence
in the little girl’s face, the kind, loving way she cradles the puppies, the
expression on their mother’s face, are
all resolved with the mastery we have
come to expect from the artists at
The City of Porcelain, experts in finding the essence of profound universal
feelings in small everyday gestures.
Available for one year only, your collection simply cannot afford to be
without this piece.
2013 Lladró Annual Piece
can i keep them?
[24 x 8 cm, 9 1/2" x 3 1/4"]
Ref. 01008690
50 · EXPRESSIONS
LLADRÓ GOLD CLUB PREMIERE PIECE
DANCERS
FROM THE NILE
Some works are able to arouse feelings that go much beyond mere contemplation. And this happens when
we observe Dancers from the Nile. We
imagine that we are listening to the
enchanting sound of the arghoul, a traditional Egyptian double-pipe woodwind instrument, and we can almost
convince ourselves that we are seeing
the swaying movement of the dancers…
This is the magic of the Orient, arriving
to us in the form of one of Lladró Gold
Club’s most spectacular pieces.
The new limited edition, available as
a premiere piece for club members,
combines the formal elegance of classical sculpture, painstakingly modeled
in white, with the exuberant decoration in golden luster. This complex technique, requiring the input of Lladró’s
most experienced artists, enhances
several key elements from Egyptian
symbolism. The crowns, bracelets, necklaces, anklets, borders and sumptuous
clothing lend the piece the touch of
sophistication that conjures up the
splendor of ancient Egypt.
Dancers from the Nile is sure to become
one of the most emblematic pieces in
Lladró’s most exclusive collection. This
limited edition is already available for
Lladró Gold Club members at a special
price. If you still haven’t joined, discover all the benefits of membership on
www.lladrogold.com.
dancers from the nile
(golden re-deco)
[51 x 32 cm, 20" x 12 1/2"]
Ref. 01008591
Limited edition of
500 pieces
EXPRESSIONS · 51
EN
CHAN
TING
The serenity and fantasy
of this enchanting mermaid
invites us to daydream.
A sculpture with all the character
and intensity of white
highlighted by a remarkable
marine decoration.
A porcelain handcrafted
in the Lladró workshops
in Valencia - Spain.
Princess of the waves
[47 x 32 cm, 18 1/2" x 12 1/2"]
Ref. 01008713
Limited edition of
3,000 pieces
www.lladro.com
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