Corporate Profile Korean food gateway of the Philippines

Corporate Profile
Korean goods gateway of the Philippines
ABOUT NEXTRADE
Nextrade Philippines, Inc. aims to develop the brand & its services
in the most effective and healthiest way.
Nextrade Philippines, Inc. strives on the expansion on globalization by providing the best
possible merchandise available with a refreshing incisive approach to suit the needs of
today's complex and demanding market.
Our group's combined efforts, in-depth industry resources and experience in practical
marketing and management enables us to maintain a competitive advantage.
By working in close partnership with our clients, we create, develop and implement the
following business solutions for optimum efficiency, profitability and distribution effect;
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Identifying potential demand and developing brands to suit each local market
Developing marketing and point of sale strategies
Designing and executing distribution plans
Identifying and forming alliances with distribution partners
Today, Nextrade Philippines, Inc. continues to offer the very best quality and variety
products in which it specializes.
MISSION & VISION
OUR MISSION
We are a family of passionate people committed to providing
unique and exciting products to suit a dynamic consumer
market. Our mission is to offer unsurpassed customer service
and superior quality products, while always keeping in mind
our shared responsibility in ensuring sound human health and
natural Environment.
OUR VISION
As a team bound by integrity, enthusiasm and respect for
others, we are empowered to accomplish our mission.
With a revolutionary outlook, we initiate and encourage
change, taking responsibility for our
actions in pursuit of excellence.
MCL GROUP OF COMPANY
MCL Group of Company
Nextrade Philippines, Inc. is a member of MCL Group of Company. MCL Group of Company provides the
premium services across the various industries such as importation, logistics & distribution, real estimate,
investment, cosmetic brand as well as the family restaurant.
International Goods
Importation & Distribution
Exportation of the Korean
products
Real Estate & Property
Investment
Securities Trading in
Equities Market
NexTrade Philippines, Inc.
NexTrade Korea
Supply Management
Colossus Property Inc.
Mercantile Securities Corp.
KOREA based cosmetic
brand franchise
Medical supplies &
Equipment distribution
Non-Life Insurance Agency
US based family restaurant
franchise
too cool for school
Progressive Medical Corp.
PBP Insurance Agency, Inc.
BG Corp.
COMPANY ORGANIZATION
Company Organization
All departments in NEXTRADE maintain a clear segregation of duties and responsibilities. At the same time, we
have active interaction between one and the other in order to deliver the project faster and SURE-quality.
CENTRAL OPERATION & MANAGEMENT
SALES
OPERATION
IMPORT & LOGISTICS
KOREAN SALES
LOCAL SALES
MARKETING &
PROMOTION
ACCOUNTING
PURCHASING
WAREHOUSE
COORDINATOR
GROUP
COORDINATOR
GROUP
CONTENTS
PROVIDER
LEGAL & PUBLIC
PRODUCT R&D
INVENTORY
MERCHANDISER
GROUP
PRODUCT
TRAINING
REPORT &
ANALYSIS
SHIPMENT
LOGISTICS
HR/ADMIN/IT
BFAD PROCESSING
SALES & MARKETING SUPPORT
PARTNER BRANDS
WIDE SELECTION OF THE PRODUCTS
We carry more than 1,500 SKUs/Products featured with snacks, noodles, frozen , beverage, coffee and teas,
condiments, seasonings, ice cream products and even non-food products such as shampoo, soup and the
cosmetics. We are closely working with the major manufacturers in Korea in order to bring the quality products
and wider selection.
NEXTRADE’s DISTRIBUTION PROCESSING
It’s the special “DISTRIBUTION PROCESSING”
Nextrade is not only fill up the stocks. We process the distribution & logistics with step-by-step procedure.
Research & Development
Market & Distribution
Marketing & Promotions
Sales Management
Service Maintenance
NDP – REASEARCH & DEVELOPMENT
Research & Development
We study the full contents of imported product and develop how the said
product to fit into our clients’ daily consumer market in the Philippines.
Understanding of the Product & Market
Coming up with the best understanding of the product & market based on series of studies.
Set the target
Setting up the target based on the needs of the clients.
Contents development
Developing the contents of the product where it supports to the needs of the clients.
Basic set-up for the marketing & promotions
Working on the realistic marketing & promotion plan based on the needs of the clients.
NDP – MARKET & DISTRIBUTION
Market & Distribution
We are closely working with the mainstream food distributors in the
Philippines. With our systematic shipment and delivery schedule based on
the firm and stable stock management, we serve all our customers and
market group across the nation-wide scale.
NDP – MARKET & DISTRIBUTION
Market & Distribution
Distribution in SM
As of today, SM runs more than 100 large scale
supermarket outlets all over the Philippines. SM
Prime Holdings is the Philippines’ largest mall
operator owns and runs world-class malls all over
the Philippines, China and US, providing millions of
square meters of floor area for a fully integrated
shopping, dining and entertainment experience.
As the retailer, SM Supermarket (41 outlets) is the
most dominant player in the food retail industry
today. Savemore Market (34 Outlets) offers the
convenience of a first-class indoor wet market,
groceries while it caters primarily to budgetconstrained households. SM Hypermarket (30
Outlets) is a new retail format of combining a
supermarket with a department store providing
one-stop shopping concept.
NDP – MARKET & DISTRIBUTION
Market & Distribution
Robinsons Supermarket is one of the largest supermarket chains in the Philippines today featured with 51 branches
nation-wide. Robinsons Supermarket belongs to the Robinsons Retail Group along with Robinsons Department Store,
Handyman Do-It-Best Center, Robinsons Appliances, Top Shop, Dorothy Perkins, Wallis, Toys-R-Us and True Value.
Rustan’s Supermarket is a pioneer in modern grocery retailing having introduced many innovations that are still being
imitated to this day. It is defined, to a large extent, the very concept of modern food retailing in the Philippines. To date,
Rustan’s Supermarket has 20 branches in Metro Manila and 2 branches in Cebu.
PUREGOLD opened its first branch in Mandaluyong City, Metro Manila in 1998. The store offers a wide array of goods from
groceries, apparel, household accessories and furniture at very affordable prices. Today, it has grown into a giant retail
chain with more than 50 stores nation-wide.
S&R is a membership shopping club modeled after the warehouse membership shopping chains introduced in the United
States. The core concept is to deliver significant value to member-customers through an effective and efficient system
anchored on aggressive buying, low-cost distribution and streamlined operations. 4 stores are available in Metro Manila
and 1 store is located in Cebu.
Walter Mart is the first community shopping center format in the southern Luzon. Today, there are 11 stores available in
the major cities of the country.
NDP – MARKET & DISTRIBUTION
Market & Distribution
With our wide range of distribution line, we find the most effective way in
approaching the needs of the customers at his/her personal level. We
maintain at least 3 bays per outlet with major supermarkets nation-wide.
NDP – SALES MANAGEMENT & MONITORING
Sales Management
We cover the whole nation with the individual divisions through the years
of experience, so called; “PONT-TO-POINT MANAGEMENT”. Our well
educated and organized coordinator groups are deployed at the key cities
and regions everyday across the nationwide to manage the product display,
stock management as well as the field research and development. All our
delivery trucks are equipped with GPS tracking where it gives us a real time
monitoring as well.
NDP – MARKETING & PROMOTION
Marketing & Promotions
MEDIA &
OUTDOOR
APPROACHES
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
VISUAL
MERCHANDISING
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
EXHIBITION
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
IN-STORE
HIGHLIGHT
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
COOKING DEMO
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
PRODUCT
SAMPLING
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
JOINT PROMOTION
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
LOCAL
K-POP EVENT
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
FLASH MOB
PROMOTION
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
EVENT
SPONSORSHIP
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – MARKETING & PROMOTION
Marketing & Promotions
ONLINE
PROMOTION
In-store Shelf marketing, Cooking demo, Product sampling, Sales promotion,
Billboard, Newspaper, Radio advertising, Viral marketing activities through
on/offline and many more.
NDP – SALES MANAGEMENT & MONITORING
Service Maintenance
Nextrade continuously build up the firm and faithful business relationship
with the clients in order to maintain the quality customer service level.
With this, we can also study on the trend of the market and provide the
right support and sales tools to develop sales growth.
Continuous marketing & promotions
Coming up with the effective marketing & promotion tools based on the season or market trend.
Buyer Communication
Communicating with buyers in a regular basis in order to provide a high quality of customer service.
Manufacturer Communication
Communicating with manufacturers in a regular basis in order to develop more customized services for Philippines market.
Stock management & Logistics
Real time updates from field coordinator groups for stock management and GRP tracking of logistics.
NEXTRADE PHILIPPINES, INC.
Unit 801, Fort Legend Towers, 3rd Ave., Cor., 31st St.,
Bonifacio Global City, Taguig, Philippines
Telephone: +63 2 403 3888
Fax: +63 2 403 5821
E-Mail: [email protected]
www.nextrade.com.ph