August 2005 - Orlando, Inc.

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Power Lunch
with Panache
Commercial
Real Estate Strong
A Hospitable
Profession
FOCUS ON | EDUCATION
Back to School
WITH A FOCUS ON INDEPENDENT FILMMAKING IN
CENTRAL FLORIDA, THE REGION IS SEEING SUCCESS.
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EXECUTIVE PUBLISHER —
ORLANDO REGIONAL CHAMBER OF COMMERCE
PRESIDENT & CEO JACOB V. STUART
EXECUTIVE VICE PRESIDENT ROBERT RECKER
ADVISORY BOARD SCOTT FAGAN
SHELLEY LAUTEN
CYNDI MATZICK
RUTH MUSTIAN
VILMA QUINTANA
KRISTINE VORPAGEL SHIELDS
LISA WINKELBAUER
PUBLISHER — KNIGHT IMAGES INC.
PRESIDENT & CEO MICHAEL HINN
VICE PRESIDENT — PUBLISHING KEVIN O’NEIL
[email protected]
EDITOR IN CHIEF TRACEY VELT
[email protected]
CONTRIBUTING EDITORS JACK ROTH
MICHAEL CANDELARIA
CONTRIBUTING WRITERS KEVIN FRITZ
LISA MCDUFFIE
SCOTT WALLIN
CREATIVE DIRECTOR MIKE FORISTALL
ART DIRECTOR BARBARA GEORGOUDIOU
PRODUCTION ARTIST TRICIA HEATH
PRODUCTION SUPERVISOR JEN WONDRELY
PUBLICATION COORDINATOR CARRIE BRKICH
ADVERTISING MANAGER KATRINA RINI
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COMMUNITY PARTNERS
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CONTENTS 08.05
F E AT U R E
D E PA RTM E N T S
12 THE REEL PICTURE
COVER STORY
With a focus on independent filmmaking in
Central Florida, the region is seeing success.
6
UPFRONT
SUPPORT UCF FOOTBALL
8
10
by Scott Wallin
REGIONAL WRAP
TRADE SECRETS
POWER LUNCH WITH PANACHE
18
ON LOCATION
COMMERCIAL MARKET STRONG
20
DESTINATION
A CAREER IN HOSPITALITY PAYS
22
TECH KNOW
FEMALE ENGINEERS THRIVE
32
SPIN
TELEVISION ADVERTISING
on the cover:
Cinematographer John W. Rutland, a 2004 graduate of
UCF’s film program, shoots “Tears in the Rain,” a 35mm
short film about conjoined twins who get separated.
35
38
CHAMBER INSIGHT
PARTING SHOTS
GEORGE O’LEARY, UNIVERSITY OF CENTRAL FLORIDA
25
NEWS INDEX
Albu & Associates 8
Legacy Animation 12
BankFIRST 22, 27
Lockheed Martin 8
Barry University 28
LYNX 8
Betnr Construction 9
Magic Financial
Services Inc. 18
Central Florida Auto Dealers
Association 9
Central Florida Commercial
Real Estate Society 18
Convergys Corp. 9
Destination Daytona 9
DeVry University 28
Encompass Electrical
Technologies Florida LLC 27
Enzian Theater 14
Florida Institute of
Technology 28
Florida Metropolitan
University 28
Florida Technical College 28
Full Sail Real World
Education 8, 14, 16
FUNAI Classic 6
Harley-Davidson 9
Herzing College 28
Mall at Millenia 10
Marriott International Inc. 8
McCormick & Schmick’s 10
Metro Orlando
Economic Development
Commission 14, 15
Metro Orlando Film
and Entertainment
Commission 12, 14
Orlando Utilities
Commission 8
Palm Beach Atlantic
University 28
Project Firefly 12
PUSH 32
Raven Animation 12
Realty Capital Hankins
Group 18, 19
Rollins College 28
Seminole Community
College 9, 25, 28
Quietly Making Noise LLC 22
University of Central Florida
Nova Southeastern
University 28
Omnicrete Development 9
Kennedy Space Center 8
Orlando Regional Chamber
of Commerce 6
Lakeland Regional
Medical Center 9
Orlando Regional Realtor
Association 18, 19
Florida institutions
are using education
to strengthen the
region’s work force.
by Jack Roth
Troy State University 28
National Association
of Realtors 18
National Arbor Day
Foundation 8
In today’s dynamic
environment, Central
Stetson University 26, 28
Mountain State
University 28
Nodarse & Associates 22
FOCUS ON | education
Universal Pictures 35
6, 12, 14, 15, 16, 26, 28, 38
University of Miami 28
University of Phoenix 28
Valencia Community College
12, 14, 15, 16, 26, 28
VERITAS Software 9
Walt Disney World 12
Webster University 28
WKMG-TV Local 6 8
Xentury City 8
THE FIRSTMONDAY MISSION
FirstMonday gives you positive, credible and compelling stories that focus on the key trends, people, businesses and events that drive Central Florida’s growth and progress.We aim to build a strong, vibrant and diverse community.
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UPFRONT
Go Black and Gold!
SUPPORT YOUR HOME TEAM.
WITH SUMMER VACATIONS drawing to a
and show our support. What better vote of
close, it’s time to plan for the months ahead
confidence can the business community give
by taking advantage of those back-to-school
to the students, faculty, players, coaches and
sales, staying alert as the hurricane season
trustees than to let them know that we are
draws to a close and doing what it takes to
on their team! Reserve your stadium seats
end the budget year in the black.
and make your luncheon reservations today.
At the Orlando Regional Chamber of
Commerce, we have what it takes to put
you in the black — Black and Gold, that is!
FUNAI CLASSIC
If football’s not your game, then surely the
We’re calling all University of Central Florida
2005 FUNAI Classic at Walt Disney World®
(UCF) fans — alumni, spouses, friends and
Resort, Oct. 20-23, 2005, will pique your interest.
corporations — to come out and support
our hometown university.
The 2005 UCF Community Kickoff Luncheon
This unique business development and
entertainment event is the perfect opportunity
for you to strengthen relationships with your
is scheduled just days before the team kicks
customers, prospects and community business
off the 2005 college football season on national
leaders, or forge new ones, while watching
television against Steve Spurrier’s University
some of the most incredible golfers in the
of South Carolina Gamecocks. The Golden
world. Regardless of which special pricing
Knights are embarking on their inaugural
packages you choose — putter, short iron or
season in Conference USA and will also
long iron — you will not be disappointed.
“Celebrate 25 Years of Music with the UCF
Marching Knights.”
ESPN college game day commentator Lee
As a member of the Orlando Regional
Chamber, you receive not only the incredible
values offered through these ticket packages,
Corso and UCF head football coach George
but also the satisfaction of knowing that
O’Leary will discuss strategies for the season,
100 percent of the proceeds go directly to
as well as changes made in the off-season.
the Chamber to help in building community.
More than 1,600 fans attended last year’s
Whether you’re watching a tee shot or a
sellout event. With all the excitement
touchdown, entertaining a client or a colleague
building for the Golden Knights, this is one
or giving your kids access to sporting legends,
pep rally you won’t want to miss.
you’ll find we have it all in the fall.
In addition to producing this exciting
luncheon rally, your Orlando Regional Chamber
is once again promoting season ticket sales
through its UCF Football Hotline and online
registration at a 50 percent discount for
corporate packages, business bundles, friends’
and neighbors’ specials, and season pairs.
With an on-campus football stadium on
the horizon, this is the time to fill the stands
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Jacob V. Stuart
President
Orlando Regional Chamber of Commerce
REGIONAL WRAP
FROM BREVARD COUNTY TO VOLUSIA COUNTY, BUSINESSES
ARE THRIVING. HERE’S A SEVEN-COUNTY VIEW OF WHAT’S
GOING ON IN THE REGION.
GIVE US THE SCOOP
FirstMonday and myregion.org want
to hear about your partnerships, new
technology, community awareness
and more! Help myregion.org bring
together the business, government
and institutional leadership
representing the seven-county
Central Florida region to ensure
Central Florida’s success in the 21st
century global marketplace.
To submit your information, please
e-mail editor-in-chief Tracey Velt at
[email protected].
BREVARD
Lockheed Martin’s PAC-3 Missile has received one
of the National Defense Industrial Association’s
(NDIA) Gold Medal Awards for industrial development and manufacturing.
A three-year contract to improve space-related
economic development in Brevard County is the
first partnership between the Kennedy Space
Center and an economic development agency.
LAKE
Lake-county based Marriott International Inc.
announced the opening of the 220-room Miri
Marriott Resort & Spa. It’s the sixth Marriott
branded hotel in Malaysia.
ORANGE
Orlando based Albu & Associates Inc. was
awarded a $2 million contract to build the
15,000 square foot Apopka Veteran’s of
Foreign Wars (VFW) Post.
The National Arbor Day Foundation has named
the Orlando Utilities Commission the “Tree Line
USA Utility” for the seventh year in a row. The
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award recognizes utilities that trim trees near
power lines, provide annual tree-care training for
employees and provide tree-education programs
for the public.
LYNX kicked off its “Action Overdrive” contest
with the public unveiling of artwork for Disney’s
Lights, Motors, Action Extreme Stunt Show. The
artwork depicts a stunt car smashing through
the glass-paneled frames across the front of
LYNX Central Station.
WKMG-TV Local 6 is tuning in to the growing
Hispanic population. The CBS Affiliate will use
closed captioning to provide Spanish subtitles of
Local 6 News at 6 p.m.
More than 500 runners participated in the 9th
Annual Xentury City I-Drive U-Run 5K and Kid’s
Run to benefit the Children’s Center at Park Place
Behavioral Health Care.
Full Sail Real World Education recently had a
panel of experts from the live audio and lighting
industries offer students pursuing their Show
Production and Touring Associate of Science
Degree, professional insight into the industry.
REGIONAL WRAP
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POLK
Lakeland Regional Medical Center received an
award of distinction from the Department of
Education at the 18th Annual Commissioner’s
Business Reception Awards.
Lake Mary-headquartered Omnicrete
Development Inc. has a new patented construction process that is fireproof, hurricane resistant
up to 300 mph, moisture proof, termite proof and
has tremendous insulation properties.
SEMINOLE
Convergys Corp. announced that Customer
Inter@action Solutions recognized Convergys
with two top awards for its customer care
capabilities and IP infrastructure.
The Central Florida Auto Dealers Association
(CFADA) was named the 2005 Region IV
Council for Resource Development (CRD)
Benefactor of the Year. Seminole Community
College (SCC) nominated the CFADA in
recognition of its $2.5 million donation to
SCC’s Automotive Training Center.
VERITAS Software Corp. announced an
agreement that allows IBM to resell VERITAS
Cluster Server and Storage Foundation products
with IBM eServer, xSeries and BladeCenter
servers for RedHat and SUSE Linux and
Microsoft Windows.
From left:1. The National Arbor Day Foundation recognizes
utilities for providing diligent tree care. 2. Destination
Daytona, a 150-acre complex, is revving its engines with 50
acres near completion. 3. Full Sail film students learn from
the experts how to produce events from start to finish.
VOLUSIA
After selling out one industrial condominium,
Betnr Construction has plans to build another
71,000-square-foot project in Ormond Beach.
The company hopes to get a certificate of
occupancy in January 2007.
Destination Daytona, a 150-acre complex —
slated to have condominiums, hotel rooms, a
Harley-Davidson dealership, a motorcycle
maintenance school, a motorcycle parts shop,
restaurants, bars, retailers and a civic center —
is partially complete. The $50 million project
was the brainchild of Bruce Rossmeyer, owner
of 10 Harley-Davidson dealerships.
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TRADE SECRETS
The Art of Power Lunching
BUSINESS LUNCHES PUT THE PERSONAL TOUCH BACK INTO RELATIONSHIP BUILDING.
IN TODAY’S FAST-PACED work environment, many
work your list,” she says. Rotate between the
or she needs to cancel for unanticipated reasons.
professionals have given business lunches the
“types” of lunch dates to stay fresh and motivated.
Respect your guests’ schedules by asking them at
heave-ho in favor of a quick bite at their desks or
in their cars as they dash from meeting to meet-
the beginning of the meal at what time they need
3. SHARE YOUR GOALS
In advance of the lunch, tell your date what
nutritional no-no, but it’s a missed opportunity as
you’d like to accomplish during the lunch so
well. If you think business lunches are as useless
that he or she can prepare appropriately. For
Photo by Tom Hurst
ing with BlackBerry in hand. Not only is this a
and obsolete as a
example, in your confirmation e-mail you could
manual typewriter,
say, “I look forward to discussing xyz with you
think again. A
during our lunch.” Avoid bringing up a negative
business lunch can
issue that could make the meal awkward.
be a powerful weapon
in your marketing
4. MEET THE MANAGER
arsenal — and a great
Get to know the general managers at your
way to enjoy a meal.
favorite local restaurants. “When calling for
Here are some tips on the art of power
reservations (always preferred for important
lunching from Julie Smith, general manager of
meetings), ask to speak to the general manager
McCormick & Schmick’s Seafood Restaurant,
for priority seating times and tables, particularly
located at the Mall at Millenia.
during peak days of the week,” says Smith. When
the manager greets you by name, it makes a
1. KEEP IT FOCUSED
positive impression on your guest. Also, become
Setting up a lunch date can be tricky. That’s why
familiar with the menu so you can confidently
keeping your objective in mind is essential. Are
make recommendations to your guest.
you planning a working get-together? A social
get-to-know-you event? “In general, working
5. KEEP IT SIMPLE
lunches are best conducted between Tuesday
OK, this is an obvious one, but keep your meal
and Thursday, when you can stay focused on
simple so you can maximize conversation and
business,” says Smith. Fridays are best for
eye contact. Avoid ordering messy finger foods
meeting new contacts or developing prospects.
or spill-prone sauces if you’re meeting a contact
Mondays are the least desirable — you’ll have
or business prospect.
little time to confirm, and the odds of your d
ate’s canceling are the greatest.
6. BE AWARE OF BASIC POWER LUNCH ETIQUETTE
Smith suggests inviting your guest one to two
2. TARGET YOUR LUNCH INVITEES
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weeks in advance of the date. Contact the guest
Smith stresses that your business-lunching plan
the day before the planned lunch via e-mail or
should be as strategic as any other aspect of your
phone to confirm. Never cancel the morning of
marketing plan.“Develop a list of clients, impor-
a lunch date unless it’s an emergency. Give your
tant contacts and prospects, and methodically
lunch date your cell phone number in the event he
to leave for their next appointment, Smith adds.
With diminishing opportunities for
face-to-face meetings with clients and business
prospects, power lunching can help you maintain
and grow relationships the old-fashioned and
time-proven way — while getting acquainted
over an enjoyable meal.
COVER STORY
WITH A FOCUS ON INDEPENDENT FILMMAKING IN
CENTRAL FLORIDA, THE REGION IS SEEING SUCCESS.
by Scott Wallin
john
photos by
WHEN DISNEY’S ANIMATION unit
“The Central Florida area uniquely
thanks to its film-bloodline-rich
closed shop last year, many talented
benefits from the many artists who
neighbors, Universal and Disney. An
people were left to look elsewhere
chose to remain in the area after the
infrastructure was built, and, years
for work. Luckily for Orlando, several
closure of Walt Disney Feature
later, a 2003 economic impact study
employees broke off to form new
Animation Florida. These seasoned
placed the film industry’s value at
local companies such as Project
artists, coupled with the talented art
nearly $600 million.
Firefly, Legacy Animation and
students graduating from the various
Raven Animation.
colleges in Florida, will be able to
Metro Orlando Film and Entertainment
“Central Florida has been my home
propel the regions’ film industry to a
Commission, “the industry would not
new and higher level,” says Carola.
exist if Universal and Disney were
L.A. in 1993, and I simply fell in love
For all these reasons and more
not here.”
with the area. It’s a great place for my
(legendary director Steven Spielberg
family, and we truly enjoy the quality
once said that Valencia Community
some big-screen moments, none
of life here,” says Dominic Carola, one
College housed “one of the greatest
bigger than the 1999 homegrown
of the four founders of animation
programs for training young movie
chiller “Blair Witch Project,” which
studio Project Firefly. “It may sound
technicians”), the area is the third-
developed a wildly cultlike following
corny,” says another Project Firefly
busiest film production market in
and made a group of former University
founder, Paulo Alvarado, “but Florida
the country. Growing in the past 15
of Central Florida (UCF) and Valencia
is where my heart is. Florida is just
years from a $2.5 million market to
students out-of-the-box successes.
waiting to explode when it comes to
a $586 million film and television
Other well-known TV shows and
offering low-cost, high-quality digital
production powerhouse, the market is
movies filmed in the region include
and traditional work. The talent is
focusing on independent filmmakers
Oprah Winfrey’s ABC made-for-TV
here, the schools are here to provide
to boost the industry.
movie adaptation of Zora Neale
the state and city are helping build
the business.”
Along the way, the area enjoyed
Hurston’s novel “Their Eyes Were
BUILD IT AND THEY WILL COME?
Some 15 years ago, there was a
Watching God;” although much of the
movie was produced on back lots in
common belief that Central Florida
California, authenticity of certain
founders think the region is a great
was on its way to becoming
scenes required that they be shot on
one in which to live, but Carola and
“Hollywood East.” Relying on a
location in Florida, where the novel is
Alvarado also say the benefits of being
“build-it-and-they-will-come” hope,
based. “The locations here made it
in the film industry here are great.
the region saw stars on the horizon,
impossible to shoot anywhere else,”
Not only do the Project Firefly
12
Quite frankly, says Suzy Allen of the
since Disney moved me here from
new blood and from what I‘ve seen,
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deeb
COVER STORY
“Everything is
here to support
a great film
community. We
,
have the facilities
crews and a
film commission
.”
that’s supportive
D
R JOHN W. RUTLAN
CINEMATOGRAPHE
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photo by john deeb
13
COVER STORY
florida film
festival
For the past 15 years, the Florida
Film Festival, held in Orlando, has
showcased the best American independent and foreign films. Produced
by Enzian Theater, the festival has
become one of the most respected
regional film events in the country.
“The film festival in years past has
been a wonderful opportunity for
this market to show independent
filmmakers from all over the world
[what the region is capable of],”
says Suzy Allen, managing director
of the Metro Orlando Film and
Entertainment Commission,
a division of the Metro Orlando
Economic Development Commission.
“This year, we had some 146 films
accepted that were all made in
Florida,” she adds.“That’s huge
because there are submissions from
all over the country and the world,
and the [Florida films] were accepted
on their own merit, production
value, story line and content. That’s
a wonderful statement [about] the
quality of our film industry,” she says.
Shannon Lacek, director of marketing
and media for the Enzian Theater in
Maitland, agrees.“This year was
great,” she says.“We had more
sold-out shows and more screenings
than in years past. Attendance was
up and consistent with last year.”
Past years’ guests include Oliver
Stone, Gabriel Byrne, Famke Janssen,
Jason Lee, Christopher Walken,
Dennis Hopper, Leelee Sobieski,
Steve Buscemi, Campbell Scott and
William H. Macy.
The Enzian Theater founded the
Florida Film Festival in 1992 and
continues to sponsor it each year.
only to watch from the sidelines as
local technicians for a total of three
work headed to Louisiana or New
weeks of prep and four days of shooting.
Mexico or even out of the country to
Metro Orlando Economic Development
Because it was such a high-profile
Canada, Australia and New Zealand.
Commission, has the task of drawing
project, the exposure for our region
new film and television business here.
film industry new hope by committing
In her travels, she enlightens potential
locations and workforce.”
$10 million to the Entertainment
clients to the city’s one-stop-shop
“[There are] wonderful locations
Industry Financial Incentive (EIFI) as part
capabilities: state-of-the-art sound-
in Orlando — historical architecture,
of the 2005-2006 fiscal year state budget.
stages, year-round filming capabilities,
jungles, ranches, farms, beautiful oaks
The EIFI money is dedicated to luring
an emerging digital media sector and
with Spanish moss — not to mention
film and television production to the
diverse locations. Central Florida also
wonderful people to work with,” says
state, with qualifying companies agree-
can boast a highly skilled crew base,
Frawley Becker, the location manager
ing to spend at least $850,000 on Florida
which makes a considerable difference
for the movie.
labor and state-based production service
for out-of-town companies.
Other films that relied on a Florida
and equipment companies. This increase
“No matter what market we’re in, no
backdrop include “Monster,” the true-
(up from $2.4 million in 2004) makes a
matter whom we’re talking to, the first
life story of convicted serial killer Aileen
film-friendly city such as Orlando more
thing they ask is ‘What does your work-
Wuornos (played by Charlize Theron).
of a player.
force look like?’ ” Allen says. “ ‘Would I be
“I frankly was blown away when we
“Even though we’re [Central Florida]
successful if I were to come do business
came down to Orlando to shoot,” says
a great production destination with a
there? Can your community produce a
Patty Jenkins, writer and director of the
tremendous infrastructure and a wonder-
trained and highly specialized workforce?’
movie. “I would take this Orlando-based
fully talented crew base for production
“We can honestly say yes.”
cast and crew anywhere.”
companies and studios, that was all
Even the city itself enjoyed a cameo
Beyond those resources, members
secondary to ‘How much money are you
of Central Florida’s film industry find
moment when “Lethal Weapon 3” came
going to give us to come to your market
some of their biggest assets in their
to shoot a scene that included the
and shoot this?’” Allen says. “For years,
college-aged neighbors. Film programs
explosion [planned demolition] of the
we just couldn’t compete. [The new
offered at UCF, Valencia Community
old city hall building. For movie trivia
incentive] doesn’t necessarily put us on
College (VCC) and Full Sail Real World
buffs, that was former Orlando Mayor
par with other incentives that are out
Education are nationally recognized and
Bill Frederick acting as the policeman
there, but it at least puts us in the game
respected, with students feeding off
who said, “Bravo” to Mel Gibson and
to start competing again. It changes the
each other’s creativity and drive.
Danny Glover’s characters following the
playing field.”
blast. But today’s Central Florida film
industry is no longer after the big bang.
CHASING DREAMS?
After chasing and losing big-budget
movies time and time again, the industry
recognized what it is and what it can
be. Mega-budget projects seeking megapayouts are not part of the new script.
Instead, Orlando has set a strategic focus
on lower-budget independent films that
place their hopes on a successful run
through myriad film festivals. And the
region will continue thriving nicely as
a destination for commercial (Tiger
production (“Trading Spaces”).
But even with these successes,
Central Florida has many times been
an afterthought because of a lack of
incentive dollars to draw fresh projects.
Filmmakers shop locations to see what
city can provide the best financial
incentives, and Orlando was often able
14
Enter Gov. Jeb Bush, who gave Florida’s
Allen’s office, a division of the
was invaluable, showcasing our diverse
Woods pitching Buicks) and television
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IT’S A WRAP
says Allen. “The film hired about 150
it’s showtime
In 2002, $586 million was
directly spent in the Orlando
region to manufacture film,
television and digital media.
In the past 15 years, metro
Orlando has grown from a
$2.5 million to a $586 million
film, television and digital
media production market.
Gross sales from
local companies in
the film and television industry total
approximately $1.2
billion per year.
More than 1,200
businesses in
the region are
engaged in filmand televisionrelated industries.
In the metro Orlando region,
30,000 full-time and freelance
jobs, which account for more
than $650 million in payroll,
can be traced to the film and
television industry.
The Metro Orlando Film and
Entertainment Commission
represents one of the largest
regions (in terms of square
miles and number of cities)
for permitting in the nation.
SOURCE: METRO ORLANDO ECONOMIC DEVELOPMENT COMMISSION
VCC has completed more than 20
feature film projects since the inception of its film program in 1990, and
its “Filmmaker in Residence” program
pairs talented directors, producers,
cinematographers and writers with
students.
“I don’t think we would be the
production area that we are if we
didn’t have the schools feeding
people who have tremendous desire,”
says local filmmaker Paul Sirmons,
of Forevermore Films. “Nobody has a
greater desire to make a movie than
a kid right out of film school. They’re
chomping at the bit, and if they’re
able to get the money to make a
movie the way they want, they will.”
Rich Grula is director of operations
for UCF’s School of Film and Digital
Media, a program that encompasses
all aspects of filmmaking from
conceptualization to distribution.
The “limited access” program admits
only students who successfully project
a creative vision.
Recalling the student talent level
from five years ago, Grula says it
began to evolve once UCF committed
its program to four-year status. This
fall, UCF will begin offering graduate
degrees. “The work of our students has
just gotten immensely better,” he says.
What makes it so strong, Grula
says, is a programwide commitment
to the most elementary aspect of any
successful movie: good storytelling.
In this regard, UCF can serve as a
perfect complement to the region’s
existing resources.
“We looked around and said,
‘There’s a great support community
here but what there isn’t are enough
people generating original screenplays
and putting on the production,’” Grula
says. “We, as a school, can be that.
In our grad program, we’re going to
make three to five feature films a year.
They’re going to be microbudget fm 08.05
15
COVER STORY
movies, but they’re going to be
movies and they’re going to be
getting out.”
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did w...
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In addition to Valencia and
UCF, Full Sail, in Winter Park, offers
bachelor’s degrees in entertainment business and game design
and development. With 5,000
students, the school provides
important support to development
of the Central Florida digital media
cluster. It was named one of the
top five game design schools in
the world by Electronic Gaming
Monthly and the No. 3 new
TLC’s “Trading Spaces” and A&E’s
“House of Dreams” each filmed their
entire season in Central Florida, with
the winners each getting a home
free and clear?
Tom Hanks thanked the Orlando
community during his Emmy
acceptance speech? Hanks won
for his work on the HBO series
“From the Earth to the Moon.”
The movie “The Waterboy” was
shot at Orlando’s Citrus Bowl?
Most of the extras used in the
scene were UCF students.
Famous golfer and metro Orlando
resident Tiger Woods gave away
several SUVs during a Metro Orlando
commercial shoot for Buick?
Some 101 graduates of Full Sail Real
World Education were credited on
projects nominated for the 2005
Emmy Awards?
FOX reality TV show “Big Man on
Campus” helped UCF students
find love while shooting entirely
in the region?
magazine. Only Massachusetts
Institute of Technology (MIT)
(No. 1) and New York University
(NYU) (No. 2) beat Full Sail.
What country music star shot
many of her first music videos
in Central Florida? Shania Twain
LOCALS MAKE GOOD
Graduates of these programs
Tiger Woods has starred in Buick,
Nike and American Express commercials — all shot in metro Orlando?
aren’t the only ones who have a
Orlando has been ranked — in
2004 and 2005 — as one of the
top 10 markets for moviemakers
by Moviemaker magazine?
through or maintain their momen-
The Florida Film Festival, hosted by
the Enzian Theater, was recognized
as one of the top 10 film festivals in
the world in The Ultimate Film
Festival Survival Guide, 2nd Edition?
Approximately 60 national commercials are shot in the region every year?
Oscar-winning actress Halle Berry
recently starred in a made-for-TV
movie, “Their Eyes Were Watching
God,” partially shot in the region.
Creed, a Grammy-winning band
made up of local talent, spent more
than $5 million on a music video shot
exclusively at Universal Orlando?
“Monster,” with leading actress
Charlize Theron, was produced
in Central Florida and went from
independent film to national
phenomenon — garnering Golden
Globe and Oscar awards?
media school in the world by Shift
What movie starred the old Orlando
city hall being blown up [planned
demolition]? “Lethal Weapon 3”.
(Note: former city of Orlando Mayor
Bill Frederick played the roll of the
policeman who said, “Bravo” to Mel
Gibson and Danny Glover after the
building exploded.)
What nationally recognized comedian
and TV host got his start at Orlando’s
SAK Comedy Lab and Universal
Orlando? Wayne Brady
story to tell. Central Florida is home
to other filmmakers trying to break
tum. Matthew Porter understands
the industry’s ups and downs, but
the 1994 Apopka High School
graduate can’t imagine trying to
succeed at anything else in life.
“Parenthood,” a Ron Howard film
starring Steve Martin, Mary
Steenburgen, Rick Moranis and Keanu
Reeves, was shot almost exclusively in
metro Orlando? When Steve Martin
and Mary Steenburgen’s characters
are riding in the van prior to the
crash, they’re on International Drive.
The movie bug bit during his
days at Apopka High, and it’s never
let go as he founded his company,
95 Theses. His 2003 short film,
“Blackwater Elegy” — a story about
two friends going to their favorite
fishing hole to spread the ashes of
A few of the popular Disney animated films that were created in metro
Orlando include “Beauty and the
Beast”, “Mulan” and “Brother Bear”?
a third buddy — won film festival
The Golf Channel, a cable sports
station, calls metro Orlando home?
He’s hoping his current project,
“The First of May,” an independent
feature film starring Joe DiMaggio,
Mickey Rooney and Julie Harris, was
shot in the region?
around the world who are living
What famous actor had his set burn
down in Hollywood — forcing him to
rebuild on the back lot of an Orlando
theme park? Sylvester Stallone for
his movie “Oscar.”
To the dismay of travelers, 1-4 was
entirely shut down for filming a
national Cadillac commercial?
acclaim and opened the door for
Porter at least a crack. Now it’s a
matter of following through.
a documentary about people
with HIV, is the ticket.
His challenge is one shared
by anyone looking to transform
concept to reality: financing. He’s
already traveled to Russia, South
Africa and Jamaica, and he plans
to visit New York City for the
documentary. These trips aren’t
cheap, requiring him to raise funds
from local investors, a necessary
task that he doesn’t relish.
SOURCE/PHOTOS: METRO ORLANDO
ECONOMIC DEVELOPMENT COMMISSION
“They understand it’s a high-risk
investment and there’s a good
chance they won’t see the page 34
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ON LOCATION
Commercial Market Solid
WITH LOW VACANCY RATES AND NEW CONSTRUCTION,
THE MARKET IS SOARING.
JUST AS THE local residential real estate
market has been sizzling, Orlando’s commercial real estate market is poised to
enjoy its own boom over the next two
years. Among 57 markets tracked by the
National Association of Realtors® (NAR),
Orlando recently had the 15th-lowest
vacancy rate, at 12.9 percent. In addition,
Orlando had the 14th-highest level of
office space absorption, a measure in the
change of occupancy over a given period.
Of the 19.6 million square feet of office
space that were absorbed in the last
quarter, Orlando accounted for almost
0.5 million square feet.
Economists view high net absorption
as a positive — more space being leased
and occupied than vacated is a good
thing for a market. “Some markets have
negative absorption, (more space being
vacated than leased and occupied), so
if Orlando is within the top 10 to 15
markets, it’s a good sign,” says Steven W.
Moreira, CCIM, president of the Central
Florida Commercial Real Estate Society
and president of Magic Financial Services
Inc. in Orlando.
FOUR FUNDAMENTALS
“Orlando is an extremely strong
market,” says Moreira. “The growth
and opportunity here is phenomenal,
assuming our local economy can
sustain the economies of these
rising prices.”
Support for Orlando’s strong-market
status can be found in four elements that
define the national market — job market,
rising interest rates that don’t impact
long-term investment, investment capital
and restocking of business inventories.
Here’s how Central Florida fares according to these four indicators:
Downtown Orlando’s multi-use PremiereTrade Plaza
is just one of the region’s many commercial projects.
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1. Job Market
The Orlando Metropolitan Statistical Area
(Orange, Seminole, Osceola and Lake
counties) is expected to continue its
employment growth by 2.5 percent in
2005 and to drop its unemployment rate
to 4.3 percent in the same period, according to Fishkind & Associates’ Econocast.
Matthew Messier, CCIM, senior vice
president of a specialty brokerage
with Trammell Crow Co., confirms that
investment capital is streaming into
Orlando’s commercial market, mostly
as a logical result of the area’s tremendous population growth. “Where
there’s population growth, there’s retail
growth, and investment capital follows
right behind,” says Messier.
2.Interest Rates
According to Thomas Hankins, CCIM,
president of Realty Capital Hankins
Group, the modest rise in interest
rates is not impacting commercial
real estate investment in the region.
“Orlando’s commercial real estate
market is a seller’s market in every
product category,” says Hankins.
“The dichotomy is that it’s a favorable
market for buyers with equity to place,
based on the low interest rates and
ability to leverage long-term profits, but
at the same time, product inventories
for investment properties are lower than
in the last three to five years. Although
interest rates are expected to tick up
over the next 12 to 18 months, this
[should] not have a negative impact
on investment,” he says.
3. Investment Capital
Hankins sees two additional sources
of equity investment affecting Orlando’s
market. “The first is heavy interest from
the West Coast, where lower capital rates
result in higher prices; even what we
believe to be high prices are attractive to
West Coast investors.
“Secondly, the same can be said for
European investors, who are used to
lower annual returns in their own
markets, coupled with a positive
exchange rate on the euro to the dollar,
currently at approximately $1.26.”
ON LOCATION
“Orlando’s commercial market is a seller’s market in every product category.
It's a favorable market for buyers with equity to place, based on the low interest
THOMAS HANKINS, CCIM
rates and ability to leverage long-term profits."
4. Restocking of Inventory
Businesses in Orlando have
no trouble moving product,
explains John Crossman, CCIM,
principal with the Trammell
Crow Co., in reference to
“healthy restocking of business
inventory.” Population growth
is also key to this indicator.
“Growth means volume,”
explains Crossman,“and that’s
good for commercial real estate,
because these companies need
space and land. Orlando’s centralized location, with accessibility to
major highways, contributes to
its desirability.”
Hankins sees a future for
Orlando’s commercial real estate
market that meets or exceeds
expectations for the industrial,
office and multifamily sectors;
only the retail sector garners a
“maintain strength” prediction.
“The one element that could
bring about decline in the
Orlando commercial market,”
says Hankins, “is a [decline] in
in-migration. I foresee that the
area’s fast-growing population
will continue to support property
demand in all segments.” And,
according to the NAR, the U.S.
federal budget deficit’s risk to
the economy, the trade deficit
and performance of the dollar
can potentially affect the local
commercial market as well.
“Orlando is a real player in
the global real estate markets
for residential and commercial
investments; buyers come not just
from the United States but [from]
all over the world,” adds Moreira.
This article was written by
Kevin Fritz, Vice President of
Communication for the Orlando
Regional Realtor® Association.
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DESTINATION
UCF’s Rosen College of Hospitality Management
trains students for higher paying careers.
A Hospitable Profession
CENTRAL FLORIDA’S TOURISM/HOSPITALITY INDUSTRY
OFFERS VIABLE, REWARDING CAREER OPPORTUNITIES.
“For those who move
from hospitality's
front line into
managerial and
executive positions,
the salaries are
comparable to the
rest of the economy.”
DR. ABE PIZAM, UCF
FOR TODD HOLENDAR, executive chef and restau-
this notion, here’s a hard look at the facts. “Most
rant co-owner of ZaBella Ristorante in Winter Park,
individuals who come in contact with hospitality
a career in the tourism/hospitality industry was
employees come in contact with low hourly wage
in his blood.
earners (waiters, front desk clerks), so there’s some
For Youlia Gavrilovitch, a human resources
form of truth in this perception,” explains Dr. Abe
recruiter for Gaylord Palms Resort & Convention
Pizam, dean of the University of Central Florida’s
Center, a high school internship was just the
Rosen College of Hospitality Management. “Sixty
beginning.
percent in the industry are minimum wage
For Courtney Lindsey, a housekeeping
earners, but once you add the tips in, many of
supervisor at the Hyatt Regency Grand Cypress,
these jobs are no longer low paying. And, for the
it was the availability of opportunities to move
remainder who move from the front line into
up the career ladder quickly.
managerial and executive positions, the salaries
They aren’t the only ones working in Central
are comparable to the rest of the economy.”
Florida’s tourism/hospitality industry, of course.
Industry veteran Jim Atchison is a testament
As the region’s largest industry, it accounted for
to the industry’s earning potential. The SeaWorld
204,526 direct industry jobs in 2003, which
Orlando and Discovery Cove executive vice
equates to 22.7 percent of total employment in the
president and general manager started in the
three-county Orlando area encompassing Orange,
business at Busch Gardens in Tampa to earn
Osceola and Seminole counties. In addition, the
pocket money while attending the University
industry supported 141,486 indirect jobs for a total
of South Florida for a marketing degree. He went
of 346,012 jobs, according to the Orlando/Orange
on to hold every level of theme park job to reach
County Convention & Visitors Bureau.
where he is today. “I began as a seasonal employee
parking cars, one of the lowest-paying jobs in the
LOW PAY NO MORE
Although the tourism/hospitality industry is
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industry,” recalls Atchison. “But, I realized what a
big industry it was and that if you were interested
one of the area’s top employers, a perception
in advancing, there were limitless opportunities
exists that it generates low-paying jobs. To dispel
within anyone’s grasp.”
DESTINATION
position. Passion for the industry plays a big role. Holendar,
longer I stayed in hospitality, the more I loved it.” And Lindsey,
many of those who stay in the
who’s carrying on in his father’s footsteps as a chef, “loves
“loves the fast-paced, energetic environment and meeting
lower-paying jobs do so by
working with people and serving customers some of the best
people from all over the world.”
choice, especially teen-agers,
food you can.” Gavrilovitch, who was considering a career in
college students and seniors.
computer engineering or psychology, discovered that “the
Atchison points out that
That’s more than many can say about their careers, no matter
what salary they bring home.
“Whether it’s their first job, a
summer job or a part-time job,
the lower-paying positions sit
well for many because their
lifestyles don’t require more,”
he says.
BACK TO SCHOOL
However, as with many other
professional careers, a formal
education can go a long way to
placing individuals seeking
higher-paying positions on a
faster track to the top. “It [a
college degree] can be key to
advancing at a more rapid pace,”
confirms Atchison.
Jim Ingles, current program
director of Valencia Community
College’s 20-year-old associate
program, says it’s become the
norm for industry employers to
require at least a two-year degree.
“Although many businesses will
hire people without degrees, they
require employees to get one if
they aspire to managerial
careers,” he says.
“This shift in employer attitudes
is at least partly due to the fact
that most universities with niche
programs now target hospitality,”
says Pizam.
The message is not lost.
Holendar graduated from the
Orlando Culinary Academy,
and Lindsey graduated from
Valencia’s hospitality program.
Gavrilovitch, who graduated from
Rosen College with a bachelor’s
degree, is going for the school’s
master’s degree in hospitality.
“Although it’s not a requirement
for my current position,” she says,
“it was considered when I got my
most recent promotion.”
For Holendar, Gavrilovitch,
Lindsey and many others it’s
not just about the pay or level of
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21
TECH KNOW
No Longer a Man’s World
WOMEN ENGINEERS ARE THRIVING IN A MALE-DOMINATED INDUSTRY.
LISA A. BEESON KNEW the challenges of starting
Beeson agrees, though she says, “It’s a mixed
A big reason could be the challenges of starting
a company, especially one in the engineering field
bag. For the most part in last three and a half
a business. “The greatest business challenge
and especially as a woman. But, that didn’t stop
years [since I started my business] I’ve been well
that I faced in the early years was in the area of
her. After working for 10 years at a large Orlando
received. I think that has a lot to do with the
financing,” says Nodarse. “In the geotechnical and
corporation and another few years for a medium-
fact that people of my generation have moved
materials testing business, there’s a significant
sized company, Beeson decided to go solo.
through business with more women, so they’re
amount of equipment needed: trucks, drill rigs,
more accepting.”
lab facility and highly specialized equipment.
“I started two businesses for my last company,”
she says, “so figured I could do it on my own
as well.”
Orlando, the nation’s 28th-largest metropolitan
Most banks wanted a cosigner, and I didn’t have
area, ranks quite high — No. 16 in the percentage
one.” Now that her company is up and running,
of female-owned operations among all privately
she’s taking a role in helping people who might
founded more than three years ago, works with
held companies — and even higher — No. 13
be in a similar situation. “I’m currently on the
companies to help with noise control.
in terms of the rate at which female-owned
holding company board of BankFIRST as well as
businesses are multiplying.
the local Winter Park board, and I’ve learned that
Her company, Quietly Making Noise LLC,
Within the past five years, women have founded
their own separate companies serving distinct
According to U.S. Department of Labor statistics,
women are too shy about their need for capital.
areas in the engineering field and heading down
computer scientists and systems engineers and
Most do not ask for enough capital early enough
the fast path for explosive growth. These entre-
analysts will account for two of the top-four fastest-
and continue to struggle because of it. I try to
preneurs have much in common — they’re
growing categories of jobs between now and 2010.
encourage other women to ask for twice what
succeeding in a historically male-dominant
There’s little question that significant
[they] think [they] need, which as a rule of thumb
industry and doing this in a market where
progress has been made in integrating women
female-owned businesses have been on the rise
into the scientific and engineering fields. This
Beeson says the same: “If you’re an engineer
for the past decade: metro Orlando.
has been true in both the academic arena and
and you start your own engineering company,
the workforce.
remember it will mostly be about marketing and
But, has the corporate culture really changed,
or have women just been pushing harder? A little
has matched up more closely to actual needs.”
Even more impressive, according to the
business management, and it will take three
of both, according to Leila Jammal Nodarse, P.E.,
Engineering Workforce Commission of the
president or Nodarse & Associates Inc., a Winter
American Association of Engineering Societies,
Park-based geotechnical, environmental consult-
the percentage of women Ph.D.s in engineering
Research in Washington, D.C., the number of
ing and materials engineering firm. “The corporate
has increased from 0.4 percent in 1970 to
female-owned businesses in metro Orlando
culture has changed dramatically. Probably the
12.2 percent in 1997. While such increases are
has increased 23 percent in the past five years to
biggest change I recognize is that men also want
impressive, in the case of engineers, it’s a 3,000
about 42,100 companies — outpacing other U.S.
the flexibility of more family time. We try to
percent increase in just under 30 years, yet
cities of comparable size. With respect to engi-
accommodate these desires for the benefit of
overall, the numbers are still low. For example,
neering, which includes electrical and computer
the entire family, and I believe great employees
the number of computer science Ph.D.s earned
engineering, the percentage of women in the
expect this of their employers.”
by women has never risen much past 17 percent.
workforce is still under 10 percent. Incidentally,
times as much money as you think it will!”
According to the Center for Women’s Business
that’s lower than the percentage of female
clergy, which is 11 percent, roughly.
Female-owned firms in Orlando account for
more than 46,700 jobs locally and about $10.5
billion in sales each year.
This article was written by the EDC tech team. They
market the region as a premier location for technology
companies, entrepreneurs and knowledge workers.
1. At a condo building in Bradenton, Lisa Beeson tests noise
levels in order to determine the building’s noise attentuation
performance. 2. Leila Nodarse with pavement core samples
from a drilling at the Orlando International Airport.
fm 08.05
22
�
�
education | FOCUS ON
BLACKBERRYS, PALMPILOTS,
SIDEKICKS… With all the new
PROVIDING FLEXIBILITY
Instructors and students are
high-tech gadgets on the market,
removed in time, place or pace
it’s a wonder we’re able to keep up
from the source of instruction in
with constant changes in the way
a distance-learning environment.
business is conducted. Information
Seminole Community College
technology expands at a rapid rate.
(SCC) offers these courses through
New software programs hit the
a variety of formats including
market daily. Who has the time to
print, audio, video, CD, television,
go back to school to absorb all this
teleconferencing and online.
new knowledge?
Central Florida’s educational
Online courses have experienced
astronomical growth in the last
institutions are offering viable and
decade, in part due to online
flexible options to both companies
discussion boards that enable
and working individuals who make
interaction with other students
a commitment to expand their
and the professor. “Students want
knowledge base and enhance their
convenience and flexibility, and the
professional development. Not only
applications for the workplace are
Back to School
IN TODAY’S DYNAMIC ENVIRONMENT, CENTRAL FLORIDA INSTITUTIONS
ARE USING EDUCATION TO STRENGTHEN THE REGION’S WORK FORCE.
by Jack Roth
can individuals take courses that
endless,” says Hodges. “We get
help them use new technology or
specific requests from companies
brush up their accounting skills, but
to set up industry training courses,
companies can organize training
but we also get a lot of individuals
courses and sessions for employees
who want to take a course or two
on everything from writing a
to supplement specific skills.”
business letter to offering better
Hodges stresses that distance
customer service. These courses
learning courses have the same
enable employers to strengthen
requirements as traditional classes
their workforce and help them
and that they often require more
keep employees on the job. And,
discipline. Professors have strict
the courses can be taken online,
attendance policies, requiring
via video, teleconferencing or at
students to log in on a consistent
company headquarters.
basis. “It comes down to learning
“The traditional face-to-face
styles and what fits best for
classes don’t work for many
students,” she says. “Many of our
people who don’t have flexible
students are so grateful for these
enough schedules,” says Wilma
options because it gives them
Hodges, manager of the Seminole
an opportunity they normally
Community College Distance
wouldn’t have.” “You train
employees to
create higher-pay,
better jobs and
keep the regional
marketplace
competitive.”
ANNETTE CONARD, UCF
Learning Department.
fm 08.05
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FOCUS ON | education
AN OPTION FOR BUSINESSES
Handling professional development training
for nontraditional students is something the
yourself and enhance skill sets in order to keep
up with technology.”
Chris Rose, a local training specialist, thinks
University of Central Florida (UCF) Division of
that in order to lure companies to Central
Continuing Education does quite well. In fact,
Florida, a more diverse, trained workforce
the division strives to be the place businesses
needs to be created. “We try and fill skill gaps
turn to for all their needs, whether it’s training,
in all workforce sectors,” he says. “If we can
retraining or certification.
accomplish this, we’re providing a major
“We want to act as a service point for
service to the region.”
businesses,” says Maria Cherjovsky, assistant
director of the division. “We can help with
planning, implementation and delivery of
a company’s specific educational needs.”
Rollins College offers vital training to
business people through its Management
and Executive Education Center.
SOFT SKILLS
According to Paul McNamara, dean of the
Valencia Community College Institute of
To accomplish this, UCF offers a variety of
Corporate and Continuing Education, recognizing
continuing education courses that can be deliv-
the importance of soft skills in the modern world
ered via live training, streaming video, two-way
has become the new business renaissance.
teleconferencing and online. The school also
“There’s been an evolution from the traditional
offers specific training to companies based on
notion of continuing education to how we can
their projects or required licensing of employees.
help businesses improve performance in the
This training is offered on site at the company
workplace,” he says. “Businesses have taken a key
for its employees’ convenience.
interest in how they can improve core business
“You train employees to create higher-paying,
better jobs and keep the regional marketplace
competitive,” says Annette Conard, UCF’s
results through the improvement of human
assets through education.”
Soft skills such as communication and dealing
continuing education administrator. “Education
with diversity play a big part in the success of
is a fact of life. You have to continually educate
the modern-day organization. There are several
components to developing these soft skills,
including training and recognition of the root
causes of possible problems in the workplace.
MAKING A DIFFERENCE
“As an adult, you’re not going to learn until
a compelling event makes it necessary to do so,”
says McNamara, who mentions promotability,
By offering more than 80 continuing education
programs a year throughout Central Florida,
Stetson University in DeLand is more than doing
its part to enhance the regional workforce.
enhances the workforce and enhances lives,”
he adds. “It’s very community focused in
nature and provides a great resource and
opportunities for a lot of people.”
The Certified Nursing Assistant (CNA) program
is an example of the way continuing education
can have a dramatic effect on people’s lives.
Born from a U.S. Department of Labor grant as
a result of the regional nursing shortage, the
CNA program looks for people who are stuck
in minimum-wage jobs.
Because Stetson is fairly small, it doesn’t have
the infrastructure for online learning, so it
offers classes at times and places convenient
for people. It also offers specific components
that help reduce costs to both businesses
and individuals. “We have a stable of qualified
resources, including Stetson professors, adjuncts
and regional business experts, to teach these
classes,” says O’Connor. “Working professionals
bring a practical, working-world outlook and
experience to the classroom, and this really
helps potential small business owners.”
“Businesses today are looking at a complete
O’Connor admits that continuing education has
to be on the cutting edge. “It needs to keep up
with constantly changing technologies. Even
information technology graduates need to
update their skills continuously. Continuing
education needs to be, and is, more flexible
than traditional education.”
respond with ‘What if you don’t train them
“We take them through the entire CNA program in six weeks,” says Bill O’Connor, director
of continuing education at Stetson. “They go
from making $5.50 an hour to at least $9 an
hour, and this changes their lives significantly.
It puts them on career paths and helps the
regional economy, so it’s a win-win all around.”
O’Connor says that continuing education
programs are not big money makers for
universities, but that they’re part of their community commitment. “[Continuing education]
marketability, e-learning and information
technology advancements as compelling reasons
for people to enroll in continuing education.
body of knowledge when it comes to skills.”
Having said that, McNamara sees businesses
attempting to develop leadership skills, as well
as identify, develop and retain talent. With
stiff competition for top talent, companies are
making a concerted effort to enhance employee
skills. Continuing education offers a convenient
and effective way to do this. “Business executives
always ask me, ‘What if we train people and
they leave?’” says McNamara. “And I always
and they stay?’”
The range of courses at the Valencia institute,
along with the flexible course schedules, is
designed to accommodate clients. McNamara
believes the evolution of what the institute does
is based on the dynamic evolution of the business
fm 08.05
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education | FOCUS ON
From left: Paul McNamara, Wilma Hodges,
Bill O’Connor and Annette Conard
environment. “We want to make
sure local businesses can meet
their goals,” he says. “That’s the
most important thing for
the community.”
THE PROOF IS IN THE PUDDING
How effective is continuing
education? Just ask Anne Fray and
Jack Olmstead, local professionals
who attended two of the many
continuing education programs at
the Rollins College Management
and Executive Education
Center.“What I gained was a
better understanding of my skill
sets and ways I could align those
skills with where I need to go in
my career,” says Fray, executive
vice president of BankFIRST, who
attended the Rollins Program for
Effective Leadership (PEL). “My
team saw a difference as soon
as I came back from the course.
And, just as valuable, I’m seeing
a difference in my team. PEL
gave me an insight into my
leadership style and strengthened
my confidence.”
Olmstead, president of
Encompass Electrical Technologies
Florida LLC, thought the Financial
Analysis for Non-Financial
Managers program he signed up
for would be a textbook lesson.
He was pleasantly surprised. “This
hands-on, interactive exercise had
such value for me,” he says. “It gave
me a better understanding of cash
flow, financial statements — all
the things you need to successfully
run a company.”
Olmstead weighs the time
investment against the anticipated
return for any professional
development activity. “If you’re
looking for challenging programs
to bring yourself up a notch or
two,” he says, “Rollins College fm 08.05
27
FOCUS ON | education
Management and Executive Education
Center is the place to go.”
Helping people like Fray and Olmstead
impact their daily work environments in
a positive way brings Erica Bader Sorrell,
executive director of the Rollins center,
a sense of satisfaction. “It’s important
because companies sometimes put training on the back burner,” she says. “Once
you have needs and training connected,
businesses realize they can gain a great
deal from various types of training.”
Sorrell also stresses the importance of
soft skills and the fact that much of what
the center offers deals with leadership
“What I gained
was a better
understanding
of my skill sets
and ways I could
align those skills
with where I need
to go in my career.”
ANNE FRAY, BANKFIRST
Feedback from the business community
and skill sets spread and become an
is imperative, she says, as the center
epidemic. It causes a shift in the way
develops programs accordingly and
people do business and interact.”
DeVry University | www.DEVRY.edu
Everglades University | www.evergladesuniversity.edu
Florida Institute of Technology | www.segs.fit.edu
Florida Metropolitan University | www.fmu.edu
Florida Technical College | www.flatech.edu
Herzing College | www.herzing.edu
Mountain State University | www.mountainstate.edu
Nova Southeastern University | www.nova.edu
Palm Beach Atlantic University | www.pba.edu
Rollins College | www.rollins.edu/execed
For all these institutions, providing
Stetson University | http://conted.stetson.edu
Troy State University | http://fwr.troy.edu
University of Central Florida | www.ce.ucf.edu
University of Miami | www.miami.edu
University of Phoenix | www.phoenix.edu
continuing education represents a critical
Valencia Community College | www.valenciacc.edu/institute
“Growing individuals and making
factor in the future growth and success of
Webster University | www.webster.edu
Central Florida.
For more information on education providers, go to
www.orlando.org, click on membership directory and
search for "colleges and universities.
an overall positive effect on the regional
workforce,” Sorrell says. “Good attitudes
28
Barry University | www.barry.edu/ace/orlando
pulse of the local business community.
them more effective and productive has
fm 08.05
For more information on the various continuing education
programs offered in the region, go to these Web sites:
Seminole Community College | www.scc-fl.edu/cont_ed.htm
and interpersonal skill enhancement.
attempts to keep a firm finger on the
CONTINUING YOUR EDUCATION
SPIN
How to Make TV Work for You
company a bigger presence. Costs range from a few hundred
DON’T RULE OUT TELEVISION AS A COST-PROHIBITIVE
ADVERTISING TOOL. WE’VE GOT COST-EFFECTIVE OPTIONS.
into areas they may have thought were out of their budgets.
dollars a spot to several thousand, giving advertisers entry
LaPage offers these tips for buying spot broadcast or spot
cable television advertising:
IN MANY WAYS, the television ads that run during the Super
Bowl are as much fun to watch as the game itself. Wouldn’t it
be great if you could afford that kind of advertising? Well, you
don’t have to pay millions per minute to have an effective
television advertising campaign.
Television advertising is often perceived as an exclusive tool
for huge corporations such as Coca-Cola or Nike. What most local
businesses don’t realize is that while broadcast and cable
television have a national feel, they can both be bought locally;
and they may be more affordable than you think.
“To the average TV viewer there’s no difference between a
‘national’ spot and a ‘local’ spot,” says Gary LaPage, media director for PUSH, an Orlando-based multimedia agency. “The message being conveyed is the same, and the local spot can have as
much of an impact on those watching it as the national spot. For
the advertiser, the difference is geography. While a national spot
covers the entire country, a local spot covers a smaller
designated market area (DMA).”
LaPage adds that the national feel that broadcast and
cable television bring to local advertisers is actually one of the
main reasons many advertisers use it. It can give a smaller
1. Know where your audience is located. Advertisers must
decide how much of an area they want to cover with the
message. While spot broadcast television requires you to
cover a larger area, cable can offer you smaller “zones” with
which to work. A cable buy is a good choice for smaller retail
advertisers with only a few locations.
2. Know your audience. There’s a wide range of programming on
both broadcast and cable television. It’s important to match
programming, not the station or network, to your audience.
With the variety of shows that networks carry, a single station
may attract a younger audience for one program while
attracting an older one for another. Pick programs that have
audiences that match your target consumer.
3. Determine timing. Television costs vary throughout the year.
Some months are more expensive than others, so you’ll want to
keep this in mind when determining when to be on air. First,
make sure the timing of your campaign is right for your product
or service, and second, determine if that timing is affordable.
4. Consider the environment. Environment plays a large role in
the way your message is received by consumers. Not only do
you need to know your audience, as just discussed, but you
must know the programs as well. While a program may attract
an audience that’s similar to your target audience, it’s important to know what the shows you’re buying are about. Make
sure that the content of the show doesn’t detract from or
work against the message you’re putting out.
5. Be creative. Look beyond the traditional spots. Many stations
can offer promotional or sponsorship opportunities that
make the advertising affordable, increase your exposure and
provide additional value to your buy.
Get some help. Television buying, says LaPage, whether it’s
local or national, is not a simple process. “I think these tips can
help a small business owner if they have to do it on their own,”
he says.
“If a local business has a decent budget to spend on local
television, I wouldn’t suggest that they buy it on their own;
they should use a buying service or agency. If they have a big
enough budget to buy nationally, I would highly suggest using
a buying service or agency.”
TV ADVERTISING SOURCES
Want to learn more about television advertising?
Gary LaPage likes www.mediapost.com as a
jumping-off point to several different media
planning and buying sites.
The following sites and search engines offer
more tips and information:
www.televisionadvertising.com
www.corporatewriters.com
www.businessxpert.com
fm 08.05
www.businesstown.com
32
www.advertising.ru.com
fm 08.05
33
COVER STORY
page 16 money again, but for the right
person it’s really exciting to know you’re a part
of a feature film,” Porter says. “The talent and
production infrastructure is here. It’s a matter of
bringing these things together and the producers
being people of integrity and not taking the
lion
om a $2.5 mil
fr
rs
a
e
y
15
t
s
a
ep
n
and televisio
growing in th
lm
fi
n
o
li
il
m
586
focusing on
is
t
e
rk
market to a $
a
m
e
th
werhouse,
e industry.
th
t
s
o
o
production po
b
to
filmmakers
independent
money and running out of town, which has
happened in the past.”
Sirmons is also after that elusive support dollar.
He, too, has some credibility behind his name
that he hopes will sell investors on Forevermore’s
appeal to the audiences that would have some
If any group understands what camaraderie is,
wonderful, original material.”
it’s Project Firefly. It took only four months for the
such as the “First of May,” which enjoyed an
animators to combine their creative forces and
currently working on an original-content feature
18-month run on HBO.
launch Project Firefly, and the founding partners
for Universal Pictures that is due for release in
brought along many of their Disney co-workers,
early 2006. Project Firefly is unique in that it is a
giving them more than a running start.
full-service studio that can produce 2-D and 3-D
filmmakers make up a tight-knit group that is
anything but cutthroat, Sirmons says. In fact, he’d
“We all believed that they had a huge advantage
The team, which features 40 artists, is
animation and artwork for theatrical and video
like nothing better than to see more homegrown
because they already understood the animation
releases, television series, commercials, children’s
films that are created here from the ground up.
process,” says Mary Kay Haseley, vice president
books and educational films.
“What we all do (within the industry) is so
of studio relations for Project Firefly. “They were
In the final cut, with its unique talent base of
unique,” he says. “There are so many budget levels
animators and had seen a business at Disney for
professional crew and indie filmmakers, as well as
to make a movie at, so many formats you can use,
many, many years, so they hit the ground and
cutting-edge film education programs, the Central
from a home video camera to 35-millimeter film
could run a lot faster than almost anyone else
Florida region continues to be a premier film and
to high-definition video, and each one creates its
trying to form a studio.”
TV production market. own budget structure. I’ve never stumbled into
anyone else’s way to make a project, and certainly
34
timeless storytelling that would bring ageless
of room.”
commitment to creating non-edgy family films,
Despite their common need for funding, local
fm 08.05
nobody’s stumbled into our way. There’s plenty
And in an almost Disney-like manner, Haseley
describes Firefly’s business goal as “to put out
Special thanks to the EDC’s Texture magazine for
sharing research.
new members | CHAMBER INSIGHT
Advantage Integration
Technology, Inc.
2601 Parsley Drive
Orlando, FL 32837
Ms. Tamara Walker
Fire Alarm Systems/Security
(Systems/Services)
airEnalasys
P.O. Box 1253
301 North Tubb Street, Suite E
Oakland, FL 34760
Mr. Dave Thomas
Air-Conditioning and Heating
AISA Logic, Inc.
7626 Majestic Pine Court
Orlando, FL 32869
Mr. Craig Hunt
Computer
(Programming Services)
America Online
485 North Keller Road
Third Floor
Maitland, FL 32751
Mr. Byron Allmond
Internet Services
Amerivest Realty
of Central Florida
5554 Howell Branch Road
Winter Park, FL 32792
Mr. Josè Hoyos
Business (Brokers)
A-Team Massage
705-B Executive Drive
Winter Park, FL 32789
Ms. Tina Woodall
Massage Therapist/Trade
Show/Meeting (Planners
and Producers)
Barstools & Unique Furnishings
762 East Altamonte Drive
Altamonte Springs, FL 32701
Ms. Mary Rembert
Furniture
Bilingual America
843 Cypress Parkway
Poinciana, FL 34759
Mr. Ricardo González
Executive Training/Language
Instruction
Bison Optical Disc
807-0 South Orlando Avenue
Winter Park, FL 32789
Ms. Sandi Cleeveley
CD/DVD Replication and
Duplication
Budget Car & Truck Rental
5905 Kirkman Road
Orlando, FL 32819
Ms. Evette Aragon
Automobile (Rentals)
BusyBrain, Inc.
5933 Avery Street
Orlando, FL 32808
Ms. Christina Dougherty
Web Design and Development
Careers USA
2614 East Colonial Drive
Orlando, FL 32803
Mr. Jacob Kimbel
Employment Temporary
Services
Ghyabi & Associates
7575 Dr. Phillips Boulevard
Suite 225
Orlando, FL 32819
Ms. Maryam H. Ghyabi
Civil Engineering
New Hope United
Methodist Church
406 East Amelia Street
Orlando, FL 32803
Pastor Anna Jackson
Churches
CFO Strategic Partners
811 North Magnolia Avenue
Orlando, FL 32803
Ms. Leigh Ann Horton
Financial
(Consultants/Planners/Services)
Great White Pool
Construction, Inc.
7202 Aloma Avenue
Suite 103
Winter Park, FL 32792
Mr. Gene M. Romagna
Swimming Pools
Pine Street Online
4630 South Kirkman Road
Suite 720
Orlando, FL 32811
Ms. Charmina Singletary
Web Design and Development
Chris Housego
20 North Orange Avenue
Suite 1300
Orlando, FL 32801
Mr. Chris Housego
Financial
(Consultants/Planners/Services)
Compensation Services, inc.
3523 Chapel Hill Boulevard
Clermont, FL 34711-NB
Mr. Paul J. Gonzales
Human Resources Consultant
Developmental Marketing
1053 Cross Cut Way
Longwood, FL 32750
Mr. Matthew McEwen
Computer (Consultants)
Edward R. Alexander, PL,
Attorney at Law
200 South Orange Avenue
Suite 1220
Orlando, FL 32801
Mr. Edward R. Alexander, Jr.
Attorneys (Corporations and
Business Law)
ePayroll
16023 Horizon Court
Clermont, FL 34711
Ms. Kathy Tournas
Payroll Services
Everglades University
5600 Lake Underhill Road
Suite 200
Orlando, FL 32807
Ms. Shirley A. Long
Colleges and Universities
Faces Skin Care Salon
2120 Edgewater Drive
Orlando, FL 32804
Ms. Marlene D. Waganheim
Skin Care
Fast Olive, Inc.
931 North State Road 434
Suite 1201/307
Altamonte Springs, FL 32714
Ms. Rhonda Ryder
Business Services
Ferrer Investment Group, Inc.
1211 Semoran Boulevard
Suite 117
Casselberry, FL 32707
Mr. Luis J. Diaz
Investment
(Personal Holding Company)
Halo Communications, Inc.
2607 Edgewater Drive
Suite 316
Orlando, FL 32804
Mr. Brian NeSmith
Marketing
Hunter’s Creek Golf Course
14401 Sports Club Way
Orlando, FL 32837
Ms. Jaci Willoughby
Golf Courses and
Country Clubs
Incredibly Edible Delights,
Central Florida
541 Beville Road
South Daytona, FL 32119
Ms. Paula J. Fox
Florists/Gift Baskets
inlingua Language Center
405 Waymont Court
Suite 101
Lake Mary, FL 32746
Ms. Bertha Nury Campos
Language Instruction
Intelligent Computing
Solutions, Inc.
513 Elkwood Lane
Orlando, FL 32825
Mr. Mike Westerfield
Computer (Consultants)
Gronek & Latham, LLP
390 North Orange Avenue
Suite 600
Orlando, FL 32801
Ms. Dorothy F. Green
Attorneys (Corporations and
Business Law)
Keller Williams
Homestead Realty
4120 Town Center Boulevard
Orlando, FL 32837
Ms. Lavet Williams
Real Estate
Pre-Paid Legal Services, Inc.
6153 Metrowest Boulevard
Orlando, FL 32835
Ms. Pat Whitman
Legal Services
Principal Financial Group
1060 Maitland Center
Commons
Suite 180
Maitland, FL 32751
Thomas M. Willoughby, JD
Investment (Advisors/Services)
Reliant Mortgage Company
1200 Sanford Avenue
Sanford, FL 32771
Ms. Deborah Artzner
Mortgage Bankers or Brokers
Sherris & Reynolds, P.A.
34 East Pine Street
Orlando, FL 32802
Ms. Mary Sherris
Attorneys (Personal Injury)
South Orange Wellness
& Injury Center
11364 South Orange
Blossom Trail
Orlando, FL 32837
Mr. Mark Smigelski
Chiropractors/Physical
Therapists
Statewide Title Corporation
4767 New Broad Street
Suite 1019
Orlando, FL 32814
Ms. Helen Burgess
Title Insurance Companies
Suncoast Displays
& Graphics, Inc.
1716 Premier Row
Orlando, FL 32809
Ms. Angela McMahon
Displays and Exhibits
(Designers/Producers)
Technetium Creative, LLC
1800 Pembrook Drive
Suite 300
Orlando, FL 32810
Mr. Joe Forgèt
Advertising
(Agencies/Consultants)
The Orlando Jazz Festival
14325 Dulcimer Court
Orlando, FL 32837
Ms. Linda Yvette Walters
Music Entertainment
VIP Health Services
3225 Running Bear Way
Kissimmee, FL 34746
Mr. Richard Rosenberg
Dental Benefits
Watson Realty —
Charisma Marin
7601 Conroy Windermere Road
Orlando, FL 32835
Ms. Charisma Marin
Real Estate
(Agents/Brokers/Managers)
WCFB Star 94.5
4192 John Young Parkway
Orlando, FL 32804
Ms. Leora Brinkley-Garrett
Radio (Stations)
WineStyles
7600 Dr. Phillips Boulevard
Suite 10
Orlando, FL 32819
Ms. BethAnn Morrison
Wines
WizMail Solutions
98 “B” Highway 17-92
Debary, FL 32713
Mr. Mel Himes
Relationship
Marketing/Interactive
June’s new members. Find August’s
new members in the next issue.
LTC Healthcare Solutions, LLC
9301 Northeast 6th Avenue
Suite C305
Miami Shores, FL 33138
Ms. Estella Gamez
Health Care Consultants
Luxury Homes and
Estates of Florida
6645 Vineland Road
Suite 240
Orlando, FL 32819
Ms. Irma Cartaya-Torre
Publishing
Regional Board of Advisors
Chamber Trustees
Small Business Chamber
fm 08.05
35
CHAMBER INSIGHT | calendar
August 05
3
9
Listening to Leaders
Leadership Orlando Class 67
Quality of Life (Healthcare)
Leading Our Community’s
Youth — James W. Ferber
7:30–9 a.m.
Orlando Museum of Art
The Central Florida YMCA received accolades “for your
wisdom and your foresight” from President George W.
Bush during a recent visit to one of the most unique
community partnerships in the nation that combines
the YMCA Family Center with the Northlake Park School.
For over 60 years, the Central Florida YMCA has been
doing something right for our region. YMCA President
and CEO James W. Ferber will tell you that the Y is so very
much more. The Central Florida YMCA is now billing itself
as the new “Third Place” — a public place where people
can gather, put aside their concerns of home and work,
and hang out simply for the pleasures of good company
and lively conversation. Join us to learn how Third Places
are at the heart of a community’s social vitality.
$15 in advance, $20 at the door. The event is free to all
paid members of Leadership Orlando Alumni.
Contact FeLisa Kirk at 407.835.2523 or
[email protected]
Special thanks to our Leadership Stewards for their
Support: Bank of America, Florida’s Blood Centers, Inc.,
Holland & Knight LLP, IFREC Real Estate Schools, Inc.,
Orlando Regional Healthcare, OUC – The Reliable One,
PBS&J, and Walt Disney World Co.
Orlando/Orange
County Convention
& Visitors Bureau
Membership Luncheon
11:15 a.m.–Noon — Registration
Noon–1:30 p.m. — Luncheon and Program
The Ballroom at Church Street
KEYNOTE SPEAKER STEVE FORBES, PRESIDENT & CEO,
FORBES, INC., EDITOR-IN-CHIEF, FORBES MAGAZINE
8
Chamber Connection Meeting
Contact Liz Froebig at 407.835.2494 or
[email protected]
fm 08.05
36
Chamber Trustee
Community Luncheon
11:30 a.m.–1:30 p.m.
Ballroom at Church Street
7:30 a.m.– 5 p.m.
Orlando Regional Healthcare
Join us as we share a conversation with Robert B.
McGehee, Chairman and CEO, Progress Energy on the
importance of Business Leadership and Community
Building in growing communities.
Contact Ruth Z. Mustian at 407.835.2441 or
[email protected]
This event is by invitation only.
Contact Lisa Winkelbauer at 407.835.2448 or
[email protected]
10
Leadership Alumni Board
of Directors Meeting
Special thanks to our Founding Trustees Sponsors:
AM 580 WDBO, AmSouth Bank, Central Florida News 13,
CNL, Darden Restaurants, Inc., Florida Hospital, Hughes
Supply, Inc., Progress Energy, The Tavistock Group,
University of Central Florida, Walt Disney World Co.
11:45 a.m.–1:30 p.m.
Orlando Regional Chamber of Commerce
Contact FeLisa Kirk at 407.835.2523 or
[email protected]
24
Special thanks to our co-sponsors: Universal Orlando
Resort and DeVry University
Board of Governors Meeting
11:45 a.m.– 1:30 p.m.
Orlando Regional Chamber of Commerce
12
myregion.org Board of
Directors Meeting
11:30 a.m.–2:30 p.m.
Best Western Admiral’s Inn,Winter Haven
Contact Anita Grant at 407.835.2535 or
[email protected]
17
Leadership Orlando Class 66
Smart, Quality Growth
7:30 a.m. – 5 p.m.
Contact Ruth Z. Mustian at 407.835.2441 or
[email protected]
$29 per person — Advance Registration
$35 per person — Walk-in (if available)
Contact the Orlando/Orange County CVB Events
Department at 407.363.5894
19
18
Small Business Board of
Directors Meeting
11:45 a.m.–1:30 p.m.
Orlando Regional Chamber of Commerce
Contact Lisa Winkelbauer at 407.835.2448 or
[email protected]
Special thanks to our co-sponsors: General Counsel
Advisors, P.A. and LSQ Funding Group, L.C.
Contact: Lisa Winkelbauer at 407.835.2448 or
[email protected]
Special thanks to our Sponsor: Zeno Office Solutions, Inc.
30
2005 UCF Community
Kickoff Luncheon
11 a.m. Registration & Networking
11:45 a.m.–1:30 p.m. Program & Luncheon
Rosen Centre Hotel, Grand Ballroom
Join us as we “kick off” the University of Central Florida’s
2005 football season. ESPN’s Lee Corso and UCF head
football coach George O’Leary will discuss strategies and
game plans for the season, as well as the changes made
in the off season. The UCF cheerleaders, along with the
UCF marching band, will lead the festivities. This is one
pep rally you won’t want to miss.
$500 for Table of 8 (includes corporate recognition
and player/coach seating lottery eligibility)
$75 Individual Tickets
R.S.V.P Deadline: Tues., Aug.16, 2005
(This event will sell out. Please register early to
guarantee your reservation)
Contact: Lisa Winkelbauer at 407.835.2448 or
[email protected]
Special thanks to our Host Sponsor: OUC – The Reliable
One. Supporting Sponsors: Orlando Regional Healthcare,
Walt Disney World Company. Participating Sponsors:
ALL FLORIDA MORTGAGE CENTERS, INC., Top Drawer
Consignments, Inc., Universal Orlando Resort, University
of Central Florida Alumni Association, Zimmerman, Kiser
& Sutcliffe, P.A. Media Sponsor: Central Florida News 13
calendar | CHAMBER INSIGHT
Aumentan las
demandas por desempleo
RESERVE YOUR SPACE TODAY!
August 10
OCPS Business Challenge
“Kick Off” Breakfast
EL NÚMERO DE nuevos reclamos de beneficios por seguro de desempleo subió la semana
pasada, mayormente como reflejo de los despidos ocasionados por el cierre temporal de
8– 9:30 a.m.
Marriott Downtown Orlando
400 West Livingston St., Orlando
plantas automovilísticas y las vacaciones escolares.
The impact that business partners have on schools
and students is powerful. Join us to learn how
your business can adopt a school, provide tutors,
donate resources and build lasting relationships
with students and teachers. Orange County
students need to be in good company!
oral continúa mejorando.
Incluso con el aumento, el informe sobre solicitudes por seguro de desempleo,
divulgado el jueves por el Departamento de Trabajo, dio a entender que el mercado lab-
Sponsored by: Central Florida News 13, Central
Florida Educators Federal Credit Union, Central
Florida Hotel & Lodging Association and Marriott
Downtown Orlando.
Contact Orange County Public Schools Community
Resources at 407.317.3233 or visit www.ocps.net.
Las nuevas solicitudes presentadas durante la semana que terminó el 2 de julio
aumentaron en 7,000 a un total de 319,000.
Una “porción significativa” del aumento se debió a las vacaciones escolares, así como al
cierre temporal de algunas plantas automovilísticas, dijo un analista del departamento.
Cada año por esta época cierran las escuelas y también muchas plantas que deben preparar
sus líneas de producción para los nuevos modelos de vehículos y camiones.
El nuevo nivel de 319,000 solicitudes, anunciado para la semana pasada, estuvo
de acuerdo con las expectativas de los economistas.
Por otro lado, los detallistas del país lograron en junio algunas de sus mejores cifras
de ventas en más de un año.
FUENTE: NOTICIAS UNIVISION.COM
April / July / September
February / May / September / November
January / March / May / July / September / November
January / March / May / July / September / November
LEADERSHIP FORUMS
COMMUNITY LUNCHEONS
LISTENING TO LEADERS
BUSINESS@BREAKFAST
Regional Leadership Forums give Chamber
Members the opportunity to work together with
other top community leaders to define and
resolve our regions most important issues.
Regional Leadership Forums begin with a
Continental Breakfast, followed by the Leadership
Forum - and conclude with Lunch and a Guest
Speaker. Regional Leadership Forums are a
commitment of the Regional Chamber to properly
advance and discuss the projects and programs
that affect Chamber Members and the
communities in which we live, work and play.
Regional Leadership Forums are offered by
invitation only to the Regional Board of Advisors
and their Special Guests.
Community Luncheon give Chamber Members the
opportunity to Hear top-notch speakers from
around the country as they discuss issues important
to our community. These powerful Community
Luncheons are designed specifically for CEO's and
Senior Executives to come together to share and
learn about our region’s future. Community
Luncheons are offered by invitation only to
Chamber Trustees and their Special Guests.
Listening to Leaders give all Chamber Designed
Members the opportunity to continue the learning
experience that started with Leadership Orlando,
speakers offer insights into the practices that have
helped them achieve success in their fields, define
leadership lessons taught in their segments of the
community, and offer suggestions on strategies those
attendees can use to become better leaders. Listening
to Leaders are for all Chamber Members and their
Special Guests, everyone is welcome to attend.
Business@Breakfast give all Chamber Members
the opportunity to Network with other Central
Florida Business Leaders and to enjoy a
program featuring business speakers, focused
on our region's hottest topics. What It’s a great
way to help your business grow. Come and
learn. Meet new friends and build relationships.
Business@Breakfast are for all Chamber
Members and their Special Guests, everyone is
welcome to attend.
Visit www.orlando.org for detailed
information on upcoming events
This year’s All Access “Ticket to Ride” Tour is packed full of community celebrations and educational forums. From Business@Breakfast and Listening to
Leaders Networking Forums, to Regional Leadership Forums and Chamber Trustees Community Luncheons, All Access Tour Events give you the
opportunity meet and do Business with professional just like you, as well as keep abreast of the latest happenings with the Chamber.
fm 06.05
fm
08.05
37
37
PARTING SHOTS
GEORGE O’LEARY
Head Football Coach, University of Central Florida
A Community Touchdown
UCF FOOTBALL COACH GEORGE O’LEARY SET GOALS
THAT REACH WELL BEYOND THE FOOTBALL FIELD.
EVER SINCE DAUNTE Culpepper donned
his cleats, UCF football has become a
high-profile part of the Central Florida
community. The program has seen its
share of ups and downs, but as Coach
George O’Leary enters his second year in
the program, he’s imparted a vision that
will demand a lot from his players both
on and off the field.
The standards set for the program
under Coach O’Leary will no doubt have a
positive, lasting effect on the region. We
asked him why it’s so important for UCF
football to have an active role in the
community. Here’s what he had to say:
FM: WHY DO YOU THINK IT’S IMPORTANT TO
MAINTAIN ROOTS IN THE COMMUNITY?
O’LEARY: I have my duties as a head football
coach, but I’m also a member of the community with responsibilities outside the program.
Getting involved and promoting the program
in a way that enhances community spirit
represents a major priority.
FM: GIVE AN EXAMPLE OF HOW UCF
FOOTBALL IS ACTIVE IN THE COMMUNITY?
O’LEARY: The players recently built a home
for Habitat for Humanity, and they remain
active in community relations with elementary schools. They really enjoy it and have no
problem giving up Saturdays or weekends.
We’re constantly involved.
FM: WHAT ADVICE DO YOU HAVE FOR OTHER
COMMUNITY-MINDED INDIVIDUALS?
O’LEARY: Get involved with entities like the
Orlando Regional Chamber of Commerce.
It keeps you connected and presents great
networking opportunities — especially for
small businesses or those just starting out.
FM: WHAT IS THE LINK BETWEEN UCF, UCF
FOOTBALL AND COMMUNITY GROWTH?
O’LEARY: Football is the engine that drives
everything else. You can see it with the
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excitement over the new stadium. Everybody
wants to be involved with a positive situation,
and everybody loves football, so UCF and its
football program have a unique opportunity
to facilitate that enthusiasm in order to
enhance the community.
Photo: John Deeb
FM: HOW DOES UCF HELP YOU ACHIEVE
YOUR GOALS?
O’LEARY: The administration has been
very supportive. The marketing effort is
outstanding and enables me to branch out
into the community. We’re a lot like a small
business in that sense; we need to sell the
program as we continue to grow.
FM: HOW DOES CENTRAL FLORDIA COMPARE
TO OTHER REGIONS IN WHICH YOU’VE LIVED
AND WORKED?
O’LEARY: I’ve been fortunate to live in
some great cities — Atlanta, San Diego
and Orlando — but Central Florida also
has incredible growth potential. There are
many transplants here, which is good for
the business dynamic. It’s a nice-paced
community, and it’s impressive because
you constantly meet people who get things
done in a timely and professional manner
FM: IS THERE A SPECIAL DYNAMIC AS A
FOOTBALL COACH THAT’S DIFFERENT FROM
PERHAPS A CEO OR BUSINESS LEADER?
O’LEARY: Any good coach has great vision. I
think the job of football coach is similar to
that of a CEO. There are 165 people involved
in the UCF football program, so they’re like
employees. Everyone has a role to play, not
only in the program, but also in the community. These people are my support, and we all
need to be on the same page in order to be
successful, just like a company. We’re selling
a program, not a product, but [in reality] the
program is the product. And we need to win,
which is obviously important to keeping
enthusiasm up.
CLOSE UP
Known around the nation as one
of the most innovative defensive
coaches in football, George
O’Leary has already reshaped
the UCF football program in
every facet — from improved
academic results to overall team
discipline on and off the field.
Prior to coming to UCF, O’Leary
served on the coaching staff of
the Minnesota Vikings in the NFL
for two seasons (2002–2003). He
served as head coach at Georgia
Tech from 1994 to 2001 and was
named ACC Coach of the Year in
1998 and 2000.