Apps, Apps, and more Apps - New WebRTC Business

Apps, Apps, and more Apps - New WebRTC
Business Models
Session: G-3
E. Brent Kelly, Ph.D.
President and Principal Analyst KelCor, Inc.
Vice President and Principal Analyst, Constellation Research
[email protected]; [email protected]
Session Presenters
• Labinot Bytyqi
– Founder and CEO, Solaborate
• Ed Guy
– Vice President Engineering, Truphone, Inc.
• Tiago Paiva
– CEO and Co-Founder, Talkdesk, Inc.
• Jeremy Thomas
– CTO and Co-Founder, Popexpert, Inc.
Labinot Bytyqi
Founder and CEO
Solaborate LLC
[email protected]
About Solaborate
Solaborate is a social networking platform dedicated to
technology professionals and companies to connect,
collaborate and create an ecosystem around products
and services. Solaborate provides technology
professionals a central place with the right tools and
services to collaborate in real time - both internally and
externally.
Solaborate features
End User Profile
Company Profile
Products/Services Profile
WebRTC Usage
Revenue Model based on content
Ads
• Pay for Impressions
(CPM)
• Pay for Click (CPC)
Sponsored
Ads
• Pay for Impressions
(CPM)
• Pay for Click (CPC)
Global Ad Spending Market
Global Forcasted Ad Spending in Billions
$96.80
$87.40
$79.00
$68.70
$61.80
$54.20
$55.20
2008
2009
2010
2011
2012
2013
2014
Edward T Guy, III, Ph.D.
VP Engineering
Truphone
[email protected]
About Truphone
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Truphone is the only mobile operator with a unified global network infrastructure
which expands the borders of your home territory beyond a single country
We expand the borders of your home territory beyond a single country
Over 500 Employees in offices across 4 continents
Customers range from individual consumers to 3 of the largest 5 banks in the world
Backed by leading investors, such as Minden
Proud of strong intellectual property portfolio of patented innovations
A leader in WebRTC development
Truphone History of Firsts
2006
September
Launches first Mobile VoIP application
2007
June
Releases functionality for VoIP over 3G and SMS over IP
2008
April
May
July
October
December
Acquires SIM4travel, its first foray into the GSM industry
Releases version 4.0, incorporating Truphone Anywhere, an automated
call-through and call-back application
The first VoIP application available through iTunes® for the iPhone®
Releases Truphone Anywhere application for BlackBerry®
iPod Touch release, allowing free iPod-to-iPod calling
2009
2010
January
Releases application for Android® platform & IM capabilities
January
April
Launches first commercially available Android® VoIP application
Launches first VoIP application for the iPad®
2011
2012
November
Launches network-based Mobile Recording for voice, data and SMS
November
Launches Truphone for Business in USA with Additional Countries
WebRTC is a Gateway to Mass Adoption
TRIAL
EVANGELIZATION
ACCEPTANCE
Usage
• Light
• Moderate
• Heavy
Commitment
• Not committed to anything
• Loves a handful of things
• Committed to single solutions
Emotional Drivers
• Enjoys experimenting
• Wants to be first
• Cool factors
• Cost savings
• Convenience
• Service availability
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Price Sensitivity
• Free is best!
• Best deal available
• Willing to pay for value
Comfort Level
• Comfortable with
technology
• Sacrifices in exchange for
cost savings or cool factor
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• Wants everything to just work
• Post-paid long term
OK with shortcomings
Uses multiple devices
Unlocks devices
Pre-paid short term
Simplicity & convenience
Straightforward billing
Ahead of the curve
Consistently reachable
(source: Comunicano)
Motivation and Use Cases
Reduces Development complexity
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Lowers cost & reduces risk
Better TTM
Can embed in customer solutions
Standards-based integration
Nearly instant global reach
Exemplary Use Cases:
• Brokerage house
• Customer web page with mobile recording for Dodd-Frank compliance
• Enterprises
• Ad hoc conferences internal staff and with suppliers
• Physician to Patient
• Secure and structured communications meets HIPAA regulations
Tiago Paiva
CEO
Talkdesk
[email protected]
What is Talkdesk?
• Call Center Software for SMBs (software and telecom)
• Used for sales and support
• Increases customer satisfaction by 25%
• Increases leads/prospects contacted by 400%
Why Talkdesk?
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Monetization
• SaaS (monthly fee per agent)
• Telecommunications (price per minute)
• Add-ons (e.g: power dialer, predictive dialer, enhanced caller ID
and lead-to-call)
• Customization
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Thank you!
Tiago Paiva
CEO
Talkdesk
[email protected]
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Jeremy Thomas
CTO, Co-Founder
popexpert
[email protected]
Our Mission
Connect
with
We’re a Marketplace for Experts
Should we Charge for this?
226327
Work Around
Quality Guarantee
Questions
1.
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8.
How do you see monetizing WebRTC?
Are you building a new business model or converting an existing one
using the capabilities of WebRTC?
Is your monetization direct from the users?
Are you developing a subsidized monetization model?
How are you collecting your revenue?
How many transactions will generate a great business for you?
Are there existing businesses and/or business models that you
foresee disrupting with your model?
How are you funding your development and GTM?
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