Capabilities Deck

Deck:
Company:
Year:
CAPABILITIES DECK
BMF MEDIA
2015
[email protected]
t.646.455.0033
f.646.490.5706
bmfmedia.com
No.
5.0
@bmfmedia
BMF AT A GLANCE
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
2
TEAMS
IC
STATES OF AME
ED
US
UNI
T
EXECUTI
V
HQ
M
DIVISIONS
CUSTOM E
V
S
T
N
E
NT
NEW YORK CITY
BMF
PLAT
F
1 2
3 4
ENT
N
E
L
A
T
12 COUNTRIES
4 CONTINENTS
T
EXPERIENCE
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
3
MEDIA
GLOBAL
M EVENTS
OR
CLIENTS AND COUNTING
O P E R AT I O N S
CO
232
CE
EST
A
RIC
CLIENTS
06
N
CO-WORKERS
2003
CREATIVE PR
E
UCTION
OD
40
+
BIRTHDAY
FIN A
BMF AT A GLANCE
Pag e (Title ):
FAMILY
EVENTS IN 32 CITIES
APPROACH
EDITORIAL
THINKING
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
4
CONTENT DRIVEN
EVENT DESIGN
When we design any type of project, we start with a “story” and generate our
Before we were marketers, we were editors. As such, we apply our editorialized narrative
design from there to contextualizing the brand within a greater
approach to each and every program we design. We ideate creative and innovative ways
environment. Art, architecture, fashion, music, interior design, video and
to tell a brand's story and align them with relevant cultural movements and trends,
cutting-edge technology are all mediums in the pursuit of creating the perfect
transforming them into mediable experiences.
immersive environment. From there, we layer social and PR strategies as
needed to amplify and extend the reach of the project.
WHAT WE DO
1
FIG. 1
FIG. 2
•
Talent + Entertainment Booking
and Management
•
Content Ideation and Execution
•
Graphic Design + Renderings
•
Venue Procurement and Management
•
Custom Décor + Rentals
•
Video + Projections
•
Lighting + Sound
•
Turnkey Event Operations
•
Vendor Negotiation
•
Food & Beverage
•
Restaurant and Activation Booking
•
Staffing
•
Security
•
Travel
1
3
2
2
FIG. 3
3
EXECUTION
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
5
Program Ideation and Strategy
STRATEGY
DESIGN
Pag e (Title ):
•
FIG. 5
CLIENTS
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
6
1 2
3 4
CUSTOM EVENTS
CUSTOM EVENTS
We design events that tell stories.
We approach each custom event with our hallmark content driven perspective. Designed like
narratives, our multi-layered programs are developed to engage and give audiences an immersive and
lasting brand experience. Brands continue to return to BMF because each of our departments work
collaboratively with our clients to invent organic and innovative ways to surpass their goals.
Turnkey
Design & Strategy
Event Operations
Comprehensive
Vendor Management
Pag e (Title ):
Guest List Curation
Co m p a ny (Lo g o):
Entertainment
Digital & Social
Strategy
Pag e (N u mb e r) :
Dockers Alpha Collection
8
1 2
3 4
5 6
Content Driven
CUSTOM EVENTS
Event:
Date:
Location:
W HOTELS CFDA SHOWCASE
MARCH 2014
HOLLYWOOD, CA
Designer Showcases
Model Catwalk
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
9
CUSTOM EVENTS
Event:
Date:
Location:
WENDY’S LUNCH INTERVENTION
JANUARY 2014
NYC
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
10
Celebrity Chef Antonia Lofaso
CUSTOM EVENTS
Event:
Date:
Location:
THE ART OF SHAVING
MAY 2014
NYC
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
11
Amar’e Stoudemire
Gifting
CUSTOM EVENTS
Event:
Date:
Location:
TILLY’S X DICKIES COACHELLA
APRIL 2014
COACHELLA, CA
Tinie Tempah
American Authors
Model Tableau
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
12
Dickies Shop
Canvas Step & Repeat
CUSTOM EVENTS
Event:
Date:
Location:
CREATIVE TIME SPRING GALA
MAY 2014
NYC
Kara Walker
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
13
Conveyor Belt Bar
CUSTOM EVENTS
Event:
Date:
Location:
POPSUGAR DIGITAL NEWFRONT
MARCH 2014
NYC
Presentation Stage
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
14
Hand Painted & Projection Entrance
Hannah Bronfman
1 2
3 4
PLATFORM EVENTS
PLATFORM EVENTS
MUSIC LOUNGE
Our turnkey, mediable platforms
enable national and global brands
exclusive access to key markets.
The Music Lounge is a staple in BMF’s library featuring day and
night programming, live performances, and interactive partnership
opportunities. This multi-day influential mainstay hosts VIPs,
artists, celebrities and key consumers and highlights direct
engagement with established and up-and-coming talent.
BEAUTY BAR
BMF’s iconic Beauty Bar sets the stage as top stylists, makeup
artists, and manicurists mingle with celebrities and tastemakers in
this indulgent media haven. Known as a “launching pad,” guests
enjoy complimentary treatments and set the trends with the
newest must-have products.
CAFÉ + OASIS
Pag e (Title ):
Relaxation by day, “it spot” by night. The Café & Oasis series is the
sought-after location to experience world-class services with
Co m p a ny (Lo g o):
hundreds of your closest friends. From daytime sponsored cafe’s to
Pag e (N u mb e r) :
poolside dance parties, the Café & Oasis hosts celebrities,
Ivy Levan @ Lollapalooza
16
influencers and artists in a highly engaging environment.
CULTURAL CALENDAR
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
MUSIC LOUNGE
SXSW
ULTRA
Coachella
Lollapalooza
ACL
BEAUTY BAR
Golden Globes
Fashion Week
Emmy Awards
CAFÉ + OASIS
Comic-Con
Sundance Film Festival
Art Basel Miami
17
PLATFORM EVENTS
Walk the Moon, Pizza Hut Discover Great Music Lounge @ ACL
Colgate Optic White Beauty Bar
Katy Perry & Mia Moretti at The Music Lounge @ Coachella
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
18
Eddie Bauer Adventure House @ Sundance
Misterwives, The Naked Grape Wines @ SXSW
1 2
3 4
TALENT & INFLUENCERS
TALENT
We believe that talent is a crucial component of
any successful marketing initiative.
We have grown into a talent agency, building a network of celebrated in-house DJs and veteran talent
bookers. Our intimate relationships with an impressive roster of music labels and on-going presences
at all major music festivals allow us to leverage our connections to provide clients with top tier talent
for premium rates.
Pag e (Title ):
Celebrity Wrangling
Influencer Relations
Model Casting
Guest List Curation
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
20
1 2
3 4
5 6
Talent Booking
Macklemore + Ryan Lewis
Music PR + Talent
Management
TALENT BOOKING
We have exclusive relationships with record labels,
artists and management companies across all genres.
Now in our 10th year, BMF remains as the top strategic marketing firm a for a number of different
clients and consistently secures top talent, suited to any brand and budget. By continuously staying on
the pulse of pop cultural trends, our talent booking division is where brands connect with artists and
celebs to create magic. TALENT HIGHLIGHTS
Capital Cities
FULL SERVICE
BOOKING
Diplo
Passion Pit - Sony
Ellie Goulding
Flo Rida
Haim
Katy Perry
Lady Gaga
Little Dragon
Pag e (Title ):
Macklemore
Mary J. Blige
HOSPITALITY REQUESTS
SOUND CHECKS
CAR SERVICE
CONTRACTS
ITINERARIES
TECH RIDERS & EQUIPMENT
Ne-Yo - Target
Rita Ora - Calvin Klein
Mumford & Sons
N.E.R.D
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
Phoenix
Tiesto
Salt-N-Pepa
21
Snoop Dogg
American Authors - Dickies
Mariah Carey - Out 100
IN-HOUSE TALENT
BMF manages a stable roster of internationally known DJs,
artists and photographers, providing incredible access when
developing campaigns, content strategy and live performances.
Our aim is to create mutually beneficial partnerships with brands, maximizing the ROI of each engagement by
touching multiple platforms including social media, editorial and live performances. BMF's artists span genres and
demographics, ensuring we can find you the right talent partnership for each event and initiative.
SERVICES
TALENT ROSTER
Franco V
Mia Moretti
Michaelangelo L’Acqua
CUSTOM REMIXES
LIVE DJ SETS
Pag e (Title ):
ON-CAMERA
APPEARANCES
Michelle Chamuel
Mike Nouveau
Myles Hendrik
Nicky Digital
Spencer Ludwig
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
The Dolls
22
PRODUCT COLLABORATIONS
& COLLECTIONS
Mia Moretti - MAC
EVENT HOSTING
ADVERTORIAL &
EDITORIAL INTERVIEWS
Timo & Alan
IN-HOUSE TALENT
Myles Hendrik - Carrera
The Dolls - Levis
Mike Nouveau - Barneys
Michaelangelo L’Acqua Cee Lo Interview- W Hotels
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
23
Nicky Digital - UV Vodka
Mia Moretti - Pencey
Spencer Ludwig @ Coachella
Nicky Digital - Iceland Airways
MIA X PENCEY
Event:
Date:
Location:
MIA MORETTI X PENCEY CAPSULE COLLECTION
SPRING/SUMMER 2013
NATIONWIDE
Mia Moretti x Pencey was a 10 piece jazz-era inspired capsule
collection designed by Pencey’s Christina Minasian and Mia
Moretti. They based the collection around the perfect pant and
added on blouses and blazers to pair with them. For Mia,
Pag e (Title ):
designing the prints with Christina was very much like writing a
story about women who are strong, and also beautiful; they’re
elegant and still sexy, powerful whether buttoned up or
loosened up.
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
Supported by a NYFW presentation and an in-store meet and
24
Solange Knowles Wearing Mia Moretti x Pencey
Fashion Presentation
greet in Chicago, as well as a press campaign that generated over
a million impressions, the collection sold out in all retailers.
INFLUENCER MARKETING
Pag e (Title ):
We have unparalleled access to hundreds of on-brand
influencers that can be individually tailored to suit the
needs of any campaign, event or activation.
Influencer marketing is an integral part of the success of any brand initiative. Engaging bloggers,
influencers and tastemakers is a fast and effective way to communicate brand messaging with creative
storytelling and evocative conversations that increase brand affinity and product awareness. Let BMF
curate and manage all of your influencer needs, tailored to each initiative to provide maximum results. INFLUENCER CATEGORIES
Art
Beauty
Design
Food
Fashion
Fitness
Lifestyle
Music & Film
Co m p a ny (Lo g o):
Parenting
Pag e (N u mb e r) :
Photography
25
BMF
SERVICES
Influencer Partnerships Event Hosting + Support Blogger Partnerships Content Creators V.I.P. (Very Influential People) Services VIP Event Services Intimate Event Hosting Exclusive Gifting DIGITAL MEDIA
We believe in a transformative digital strategy to
propel brand storytelling and engaging conversations
to support every campaign, event or activation. Every brand has a story to tell, and in a world with 74% of adults on social media and 40%
consumption happening via mobile - implementing a holistic digital plan can be ultimate success
factor. Let BMF strengthen your story with innovative, buzz–worthy partnerships, a customized social
media blueprint and a riveting content strategy to instantly immerse your brand into the social space.
PLATFORM FOCUS
Blogs
Instagram
BMF
SERVICES
Twitter
Facebook
Pinterest
Tumblr
Pag e (Title ):
SnapChat
Periscope
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
Tinder
Spotify
26
Digital Experiences Social Event Moments Platform Partnerships Digital PR Support Social Media Strategy Blueprint
Branded Content 1 2
3 4
CONTENT SERVICES
CONTENT SERVICES
We believe that content is paramount to the viral
and lasting effect of any program.
We position ourselves at the forefront of cultural trends, allowing us to maximize the effectiveness
of content services that we incorporate into every campaign. We use our culturally diverse reach to
help our clients position their initiatives to relevant trends and niche markets, creating long lasting
personal connections between brands and their audiences.
Hard Rock TV
Dickies Coachella Teaser
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
28
Jane Motorcycles at SXSW
Vevo Upfronts
1 2
3 4
5 6
Brand Strategy
Sponsorship +
Strategic Alliances
Trend Reports +
Licensing +
Cultural Tours
Music
Video Ideation +
Social Strategy
Production
CONTENT SERVICES
Our content department has mastered an
arsenal of services to elevate brand experiences.
Our video services range from creative direction to graphic animations that help bring our most complex
programs to life providing our clients the ability to share their initiatives and platforms with a wider
audience. Built around an innovative creative team, our division focuses on working with top tier
H&M Superbowl With David Beckham
videographers, editors and technicians to deliver cinematic quality product to clients big or small.
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
29
CONTENT STRATEGY &
CREATIVE DIRECTION
BRANDING
ANIMATIONS &
GRAPHIC PRESENTATIONS
LIVE EVENT RECAPS
MUSIC LICENSING
PROFESSIONAL
PHOTO EDITING
CONTACT US
Pag e (Title ):
Co m p a ny (Lo g o):
Pag e (N u mb e r) :
30
THANK YOU