to view - Principal Charity Classic

MAY 31 - JUNE 5, 2016 | WAKONDA CLUB
D E S M O I NE S, IOWA
inside...
John Daly
Miguel Ángel Jiménez
Q & A: Beth Brady
Beth Brady, Principal SVP and Chief Marketing
Officer, discusses this year’s tournament and
Principal’s 10th Anniversary as title sponsor ....2
Q & A: Mark Calcavecchia
An interview with the 2015 Principal Charity Classic
Champion..............................................
4
Tom Pernice, Jr.
The Most Important Story
Rick Brown, Principal Charity Classic Senior Reporter,
reflects on covering the tournament for 15 years and the
community inspiration it provides .........................
5
Course Map
Course map, course facts
and hole-by-hole descriptions .............................6
Schedule of Events/
Television Schedule........................... 7
Blank Children’s Hospital
Steps for Charity Challenge
Step it forward! Track your steps on Friday and Saturday
at the Principal Charity Classic and help raise money for
Mark Calcavecchia
Blank Children’s Hospital. .....................................8
MidAmerican Energy Green Canyon
Check out what this new hot spot encompassing
............................9
Military Appreciation at the
2016 Principal Charity Classic
Holes 16, 17 and 18 has to offer!
Join us as we honor our brave servicemen and women
at the Patriots Outpost, June 3-5, and during Military
Appreciation Day on Sunday, June 5...............9
Birdies For Charity
Providing children’s charities across
Iowa with the opportunity to raise
additional funds based on how many
birdies are made at the
Principal Charity Classic ....10
Spectator Tips
and Principal
Charity Classic
Social Media....... 11
Tickets, Directions
& Parking ............. 11
Jesper Parnevik
2
Q A:
&
Beth Brady, SVP and
Chief Marketing Officer, Principal
By Rick Brown,
Principal Charity Classic Senior Reporter
RB: This year, Principal is celebrating the 10th
Anniversary of its title sponsorship of the
Principal Charity Classic. Do you feel the event
has met Principal’s original goals?
BB: I do. Principal originally felt the tournament
was a wonderful event for the community
and a catalyst for bringing people together. It
was also a great way to showcase our brand.
But over time – and this is why I really like the
tournament – the community has made such
a personal investment in the event and its
charitable mission. Since 2007, the Principal
Charity Classic has raised more than $7.7
million for Iowa children’s charities, including
a record $1.4 million last year alone. It’s also
really impactful that one-third of the nine-year
total has been generated through our Birdies
For Charity program, which benefits children’s
charities of every size across the state.
This level of giving simply wouldn’t be possible
without everyone’s participation – the fans
who purchase tickets, the volunteers who help
bring the tournament to life, the players who
showcase their incredible skills on the course
and the hundreds of corporate sponsors that
support the tournament’s mission every year.
Wells Fargo, for example, has been our terrific
presenting sponsor for 10 years, too.
This tournament is really true to who we are as
a company. When we talk with our customers
and employees, we often hear that Principal is
a company that cares about people. And that is
what the Principal Charity Classic is all about –
caring for the community and giving back.
RB: Principal recently unveiled a new global
brand and logo. Is this event a perfect
opportunity to share that new look?
BB: Yes. On March 9, we began the initial
process of unveiling our new look – including
our logo – to the world. When a company
rebrands, it can take months and even years to
get everything converted. The Principal Charity
Classic gives us a unique opportunity to be able
to incorporate our new look into every aspect.
All the signage, all the attire, all the merchandise;
everything will showcase the new look and feel
of the brand.
RB: The PGA TOUR Champions circuit
reinvents itself with new players becoming
eligible to play every year. With Principal now
in its 10th year of sponsorship, do you see
great growth potential for this event?
BB: Last year, the Principal Charity Classic broke
its own records for attendance, charitable
dollars raised and the number of corporate
sponsors involved. Obviously, that’s a terrific
year to build on and grow. And the great news
is that we are already outpacing fundraising
from last year, which is both inspiring and
important. It means, for example, that longtime
sponsors are continuing to give while new
sponsors are coming on board. Big or small,
every sponsor makes a difference, and I think
there is a lot of potential for us to engage even
more companies at every level. Additionally, I
see growth potential with the PGA. How can we
put this event that our community is so proud of
on the national map a bit more and showcase
all the good that happens here in Des Moines?
That’s something we’re excited to work on more
this year and beyond.
RB: Representatives from the Principal Charity
Classic’s Tournament Charity Partners talk
about the value of this event for the children
who benefit, and the role it plays in making
Des Moines a more vibrant community by
planting the seeds for the future. Is that a
compelling argument to keep the Principal
Charity Classic around?
BB: I came here from Minneapolis. And
when I look at Des Moines, it reminds me of
Minneapolis – it’s a really vibrant place. I travel a
lot for work, and when I first arrive in a new city,
there’s always a feeling of energy – or not. And
the first time I came to Des Moines, I felt the
energy here. Because it’s a growing community;
there are a lot of great companies here – and
when you have great companies, you have a
developing workforce. All of these things build
upon each other. I think that bodes well for Des
Moines as a community.
Because Des Moines doesn’t have major sports
teams, events like the Principal Charity Classic
are important and help the city continue to
promote itself and support positive growth,
along with the arts, festivals and more. A premier
golf event that benefits the community is a
perfect fit, so we have to keep this event here
in Des Moines. And we need the continued
support of the community and the businesses to
continue to do that.
RB: And this event helps more than kids, when
you look at the economic impact it delivers.
BB: Absolutely. Iowa State University did a study
for the Principal Charity Classic a couple of
years ago and found that the tournament had
an annual estimated economic impact of more
than $23 million on the greater Des Moines
region. And if we continue to build the event,
that impact will only increase.
RB: We know the golfers who compete in the
Principal Charity Classic are very competitive.
Personally, are you involved in any athletic
endeavors?
BB: The first question you’re going to ask me
is, “Do you golf?” And what I like to say is that I
get on a golf course with a set of clubs. I’m not
sure you could qualify that as golf, but I enjoy
it. I come from a golfing family. My parents are
big golfers; my sisters, my kids, they are all are
golfers. I get out there and just have fun with it.
But there are a lot of other sports I also enjoy.
I love biking. Minneapolis was great for biking,
and Des Moines is even better. The bike trails
here are just phenomenal. I also like hiking, and
I’m a big skier, and also a big fitness fanatic. Part
of the energy of Des Moines is the focus on
wellness. People are really active and there’s
always something to do. It’s a great fit for me.
RB: I heard a rumor you might be a Minnesota
Vikings fan. True?
BB: Oh, yes – it’s true. I bleed purple. Having
grown up in Minneapolis, I’m pretty attached to
my hometown teams. In addition to the Vikings,
I’m a big Twins fan and Wild fan.
RB: Is there any game or sports memory that
has really stuck with you?
BB: I have a lot of great ones because I’ve been
in marketing for a long time and done a lot in
and around sports. But my favorite was one
from last year. My son is at the University of
Mississippi, and I went to an Ole Miss football
game with him. We spent the afternoon in The
Grove, the legendary tailgating area, and then
went to the game. It’s just a special memory to
have been there with him at such an amazing
place. I’ve also been at Daytona when I was
working at General Mills. We sponsored the
driver Clint Bowyer, and I actually sat atop
the pit box during the race. That was really
memorable.
RB: Are there any PGA TOUR Champions
players you enjoy following?
BB: I move around in terms of favorites. I have
to admit, I love John Daly and his personality.
I’m really excited he will be playing in the
Principal Charity Classic during his first year of
PGA TOUR Champions eligibility. I know a lot
of fans share my excitement about that as well!
Overall, I tend to like players have that pizazz
and who interact with the fans. It’s a balance
between being a serious player but not taking
yourself too seriously. And of course, there are
the classics like Arnold Palmer. You’ve got to
love them.
RB: Let’s say a fan goes to the Principal Charity
Classic for the first time. What do you want
them thinking as they leave Wakonda?
BB: I’d really like fans to feel the energy Des
Moines has through this event and to walk away
feeling like the tournament replicates and adds
to the energy of the city. And of course, I’d
like people to leave saying they want to come
back because they had a great time. This is an
event with serious competition, but it’s also a
fun community event. It’s a great way to spend
a day or weekend with friends and family. I also
hope everyone who attends leaves feeling a
sense of pride for doing their part in helping the
Iowa children’s charities that the tournament
supports. Every ticket purchased is a donation
made; it’s that simple.
RB: Is there a sense of pride when you go to
Wakonda during tournament week and see all
this come together?
BB: Absolutely, there are so many people that
give up their personal time or volunteer, both
inside and outside of Principal. And to know that
we are creating a way for people to give back
while having fun epitomizes who we are as a
brand. It really makes me proud of our people
and our company.
Thanks.
Ten years ago we took on a little golf tournament. And a bunch of
accomplished golfers were invited. Thousands of you came to check it
out. Then more of you came the following year and even more after
that. And that little golf tournament turned into a really big deal.
We’d like to thank all the fans, sponsors and volunteers for supporting
the Principal Charity Classic the last 10 years. Together, we’ve raised
nearly $8 million for children’s charities. Join us again this year,
May 31 - June 5 at Wakonda Club. What a great way to kick off the
summer and an even better way to give back to our community.
principalcharityclassic.com
© 2016 Principal Financial Services, Inc. Principal, Principal and symbol design and Principal Financial
Group are registered trademarks and service marks of Principal Financial Services, Inc., a member of the
Principal Financial Group®. AD3105 | 05/2016
4
Q A:
&
Mark Calcavecchia, 2015
Principal Charity Classic Champion
By Rick Brown,
Principal Charity Classic Senior Reporter
RB: How long have you been traveling the PGA
TOUR Champions circuit in your RV?
MC: This is the sixth year my wife Brenda and
I have been traveling in our motorhome. We
tow a Jeep Grand Cherokee behind it. I don’t
mind flying, but I’ve always loved to drive. And
that thing is fun to drive. But it’s just nice to
get where you’re going, and then you have
everything right there.
RB: You won last year’s Principal Charity
Classic wearing bacon-inspired pants during
the final round. Have you heard every joke
there is to be told about bacon pants?
MC: I’ve heard some here and there. I’ve got the
pants in the motorhome. I’ll be in the full outfit
come Friday at the Principal Charity Classic (first
round of play is Friday, June 3). Bacon belt and
bacon pants, white shirt, white hat. The whole
look is coming back out.
RB: Are you superstitious?
MC: At times, yeah.
RB: Last year, as I recall, you didn’t wear the
bacon pants in the second round. You wore
them in the first and third rounds.
MC: I just wore the bacon belt in the second
round. But in the third round, I thought, “Shoot,
I’m leading, I better not mess with what’s
working here.” So I brought the pants back out.
RB: You’ve broken par in nine straight Principal
Charity Classic rounds at Wakonda Club (68.44
stroke average) and finished third in both 2013
and 2014 before winning last year. Are you in
your comfort zone here?
MC: I think that has a lot to do with it. You still
have to play well and hit the shots and what
not. But I think the week I spent here before the
tournament last year helped, playing Harvester,
Wakonda, Glen Oaks and Des Moines Golf and
Country Club. I played four rounds that week.
I ended up buying a putter at a local sporting
goods store. I just worked on a few things and
got a few things sorted out in my swing and
started hitting it pretty good. I felt like I was
starting to putt pretty good. In the Pro-Am, I
felt like I played pretty good. I’m not sure what
I shot. I think it was 4 or 5 under, fairly easily,
without trying real hard. I thought, shoot, I’m
playing pretty good, and your confidence picks
up pretty quick.
RB: You also tied for 10th and were fifth in two
appearances at Glen Oaks (2011, 2012). Is this
a case of a former Midwesterner (Laurel,
Neb.) returning to his roots?
MC: I think so. I said that right when
we rolled into town the first time (in
2011). We stayed out in Adel at the KOA
there. It was beautiful. It was on the
top of a hill out there in a field, and we
just loved it. Loved the town, loved West
Des Moines, had a good time at Glen
Oaks and had a good chance to win
that year. And everything felt very
reminiscent, flashbacks of the early
part of my life.
RB: Is winning the British Open
(in 1989 at Royal Troon,
beating Greg Norman and
Wayne Grady in a playoff)
at the top of your list of
golfing accomplishments?
MC: For sure.
RB: What a sense of
accomplishment, right,
winning a major championship
and knowing your name will be on the
Claret Jug forever?
MC: It’s a cool trophy. I’ve got two of
them at home. The first one is two-thirds
the actual size. And then about four
years later they came out with one that’s
90 percent of the actual size. So it looks
like the real thing. I still look at it once in
awhile. When Ernie Els won The Open (in
2012 at Royal Lytham) he was staying in
the same hotel we were. By the time he
got done with all the media and stuff, we
were hanging around the bar waiting for
him. When he came in, everyone was taking
pictures and holding the Claret again. So it
was kind of cool to hold the real thing again,
and look at it again. I said, “Hey, there’s my
name on it. Let me see that thing!” I wanted
to see if they erased my name. But no, there it
was, right between Seve (Ballesteros) and (Nick)
Faldo.
RB: Your family moved from Nebraska to
Florida when you were 13. A year later you
played golf with Jack Nicklaus (at Lost Tree
Village in North Palm Beach, Fla.)?
MC: I met him the summer we moved there,
when I was 13. Jack Nicklaus, Jr., was probably
one of the first kids I met in the Palm Beach
County Junior Golf Association. We’re the same
age. From that point on we played junior golf
against each other, and in high school. Jack
came out and watched a lot of our matches. I
was pretty sure it was later on that summer he
came out and watched a junior tournament we
were playing in together and had nice things to
say to me right off the bat. And then I think it
was the next year, Jackie (Jack, Jr.) saw me up
at North Palm Beach Country Club, or maybe
it was another junior tournament, and said, “Do
you want to play with my dad and I?” I’m pretty
sure I didn’t sleep that night.
RB: What was tougher, the night before
playing with Nicklaus or sleeping on a lead
the night before the final round of a pro
tournament?
out some of the easy holes. There’s a good mix.
It’s relaxed in the clubhouse and everywhere
else. But when you’re out there and playing in
the tournament, everybody is trying to do their
best, for sure.
RB: You’ve won 13 times on the PGA TOUR,
and three times on the PGA TOUR Champions.
Do you feel like you’ve gotten a lot out of your
professional career?
MC: I do. I think if you ask any player this,
they’d all probably tell you they could and
should have won more. I had 27 second-place
finishes on the PGA TOUR. I probably gave 10
of those away. And the other 17 were probably
good rallies to finish second. On the PGA TOUR
Champions circuit, I’ve only won three times,
and I know for a fact that I’ve given five of those
away. So 20 wins and eight wins would have
sounded better, but you can’t win every time
you get in a position to win. You just can’t do
it. That’s the nature of this game. Something
goofy is liable to happen in the last four or five
holes. It does almost every week to somebody.
Sometimes the guy with the lead, who looks
like he’s going to win, does win. But not always,
that’s for sure.
RB: Do you still get those competitive
butterflies down the stretch of a tournament?
RB: What have PGA TOUR Champions events
been like for you? Everyone says they’re more
relaxed than the PGA TOUR. But when you’re
on the course, is it still competitive?
MC: Definitely. Sometimes it’s less than others.
You’ll be playing along and you’ll think, “I’m not
even nervous.” And that’s probably the worst
thing. Because then you start thinking about it.
Other times you’re just kind of edgy all day. Us
golfers, we all think a little bit different.
MC: It doesn’t feel like the British Open, let’s put
it that way. But once everybody gets out here
and tees it up, it’s still very competitive. The guys
still play really well. If you have any designs on
winning or having a chance to win, you better
bring it from the first tee on Friday. You’ve got
to shoot some pretty low scores most of the
time. One of the things I love about Wakonda is
that you don’t have to shoot that low. There’s a
good amount of hard holes out here to balance
MC: I know it’s a full-year job to run an event like
this. Principal’s 10th year now? That’s awesome.
You can’t have tournaments without sponsors.
And $7.7 million raised for charity, that’s a lot
of money. I know it’s well spent, and it goes to
kids. It’s awesome.
MC: When you’re 14, yeah, playing with Jack
Nicklaus. I was pretty excited.
RB: PGA TOUR Champions players seem well
aware of the fact that tournaments like the
Principal Charity Classic have value beyond a
golfing event.
RB: The PGA TOUR Champions has been called
a second mulligan for the guys who play on it.
Is it a good want to keep your competitive fires
burning?
MC: We’re very lucky to be able to do this,
at our age. You look at so many other sports,
they’re done. They can’t do anything. And golf
you can keep playing, and playing well, for a
long time.
RB: Do you chase technology looking for an
advantage, or are those days in the rear-view
mirror?
MC: I’ve given up entirely on the idea that
a certain driver or certain shaft is going
to find me 20 more yards. That’s just
not going to happen. When you
swing it 105 mph, or if I’m feeling
loose and it’s warm out, I can
come out of my shoes and get to
107. The ball’s only going to go
so far. It doesn’t matter what kind
of shaft you’ve got in it, or what
kind of head you’re using. Irons,
I’m still using X100 shafts I
used in high school. I’m about
as standard as it gets. And a
putter’s a putter.
RB: For a guy from Laurel,
Neb., to have a bobblehead
in his likeness, that’s bigtime, right?
MC: That is big time.
Pretty cool. And it’s in the
Bobblehead Hall of Fame already
(located in Milwaukee).
RB: You’re going back to Troon to play
in the British Open in July. Will those
bacon pants make the trip?
MC: They won’t. I want to keep them
centrally located.
5
The Most
Important Story
T h a n k Yo u F o r
Supporting
O u r To u r n a m e n t
Charity Partners
By Rick Brown,
Principal Charity Classic Senior Reporter
I covered the first 15 Principal Charity Classics
for the Des Moines Register.
United Way of Central Iowa; and Variety – the
Children’s Charity of Iowa.
Minneapolis-based Allianz Life Insurance of
North America was title sponsor for the first six
years before Principal came on board. And now
Principal is proudly celebrating its 10th year as
title sponsor.
The goal of these stories was to put a face on
a name, to write about where some of these
charity dollars are used.
In those 15 years, there was stress, yes, but it
was also a labor of love for me. Golf has always
had a special place in my heart, both as a player
and a fan. Major championships have always
been must-see TV for me.
I was also fortunate to cover three of the four
majors in person multiple times – the Masters,
U.S. Open and PGA Championship, as well as
several Ryder Cups. There were U.S. Senior
Opens and Senior PGA Championships, too.
So each year, the Principal Charity Classic was
my chance, so to speak, to rub elbows with
some of the game’s greatest stars.
At this event alone, I’ve been fortunate to
interview Arnold Palmer, Gary Player, Tom
Watson, Nick Price, Hale Irwin, Ben Crenshaw,
Raymond Floyd, Fuzzy Zoeller, Jay Haas, Fred
Couples, Bernhard Langer, Tom Lehman, Davis
Love III and so many more.
I watched 15 tournaments, contested over three
different courses, unfold down the stretch.
Some finishes were predictable. Others came
out of nowhere.
I wrote plenty of stories about the winners, the
challengers and any human interest story that
came my way. Somehow, I missed the most
important story each and every year, even
though the tournament name gave me a big
clue.
That word is charity, as in Principal Charity
Classic.
In the nine years Principal has been involved,
more than $7.7 million has been raised for
the tournament’s designated “Fore Our Kids”
charities. That includes a record $1.402,487 in
2015. This event raised more charity dollars than
any other PGA TOUR Champions event in 2011,
2012 and 2013.
Those were just numbers to me until the past
few weeks. I’ve been fortunate enough to get
a gig as senior reporter for the Principal Charity
Classic, writing copy for the tournament website
and program.
I learned about the Summer Youth Employment
Program, which United Way of Central Iowa
uses charity dollars to help fund. There was the
Connecting Kids and Culture program, a joint
effort of the Community Foundation and Bravo.
I learned about the specialized bikes that Variety
provides to kids, and Blank Children’s Hospital’s
“Steps for Charity Challenge.” And I heard how
Mercy, a new addition to the “Fore Our Kids”
program, plans to use its charity dollars to make
a difference in the community in the year ahead.
I was inspired, listening to the leaders of these
organizations and hearing their passion for the
charities they are affiliated with. There’s also
the Birdies for Charity program that has grown
rapidly and touches even more lives across the
entire state.
Reflecting on my interviews with those involved
with the “FORE Our Kids” charities, I picked up
on a unified sense of commitment. They talked
about planting the seeds for a more vibrant
community. Many of them called this a winwin situation, and it has nothing to do with
who takes home the trophy on June 5 or the
$1,750,000 purse the golfers are playing for.
Funds from the 2016 Principal Charity
Classic will help support the new
Pediatric Intensive Care Unit at Blank
Children’s Hospital as well as the
Child Life Program.
Since 2005, Bravo Greater Des Moines
has awarded nearly $20 million in funding
to more than 90 arts, culture and
heritage organizations.
It has everything to do with community leaders
sharing a vision. And it has everything to do with
Principal having the foresight to use golf as a
vehicle to help children. The same thing could
be said for Wells Fargo, which has been the
event’s presenting sponsor for a decade as well.
“Des Moines is a wonderful community, and
we are committed to supporting its vibrancy
with our many tournament partners,” said Beth
Brady, Senior Vice President and Chief Marketing
Officer for Principal. “The Principal Charity
Classic is truly about giving back and making a
difference for the people who call Des Moines
and the state of Iowa home.”
Since 2007, the Community Foundation
of Greater Des Moines and Bravo Greater
Des Moines have together reached more
than 300,000 local students through the
“Connecting Kids and Culture” program.
The bottom line is this: Come out and watch
some great golf. And realize you’re taking
part in a community event that helps future
generations.
I recently completed a project that opened
my eyes to the good this annual PGA TOUR
Champions stop does in Greater Des Moines.
I wrote a feature story on each of the
tournament’s six designated Tournament Charity
Partners: Blank Children’s Hospital; Bravo
Greater Des Moines; Community Foundation
of Greater Des Moines; Mercy Medical Center;
Mercy Medical Center is supporting
women community-wide and
encouraging a healthy, LiveUP mindset
with its new Mercy Comfort
Health Center for Women.
More than 100 youth learned financial
literacy and the skills needed to find
and keep a job during the United
Way of Central Iowa’s 2015 Summer
Employment Program.
Since 2007, Variety – the Children’s
Charity of Iowa has presented more than
150 specialized bikes to children with
special needs, including 37 in conjunction
with the Principal Charity Classic.
Tom Pernice, Jr., 2014 Principal Charity Classic champion, signs autographs for kids.
6
COURSE MAP
Main Entrance
THE
®
2
Disability Services
Pick Up/Drop Off
5
Hacienda
Legend
Kum & Go Oasis
17
Disability Services Viewing Area
14
Portable toilets
13
Party Deck
ATM
First Aid
6
1
Information
4
Food & Beverage
Grandstands
16
Skyboxes
3
LED Video Board
18
11
15
Principal Charging Station
Merchandise Tent
12
Tour Score Boards
The Fuzzy Lounge
Volunteer Drop Off/Pick Up
Clubhouse
312 Party Deck
Hornitos Hacienda
PUTTING GREEN
Volunteer Headquarters
7
Fareway Club
10
CADDIE TENT
Autograph Alley
9
Shuttle Stop
®
DRIVING RANGE
Birdies for Charity Booth
8
THE
HOLE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
PAR
4
3
4
4
5
4
4
5
3
4
4
4
5
3
5
4
3
4
YARDAGE
431 179 382 421 549 418 365 549 174 441 408 361 529 201 510 430 174 311
The Wakonda
Shake Shack
72
6,833
Course Quick Facts and Hole-By-Hole Descriptions:
Tournament Course Par: 72
Records:
Tournament Course Yardage: Estimated 6,833 total yards
• Single Round (18 holes):
Format: Three-day, 54-hole stroke-play competition; no cut
62 (-9) by Kirk Triplett in 2012 (Glen Oaks, par 71)
Field: 81 PGA TOUR Champions players
• Tournament (54 holes):
Purse: $1,750,000
Tie: 197 (-16) by Gil Morgan in 2006 and
2015 Champion: Mark Calcavecchia
197 (-16) by Jay Haas in 2012 (both at Glen Oaks, par 71)
HOLE 1
Par 4, 431 yards
From back tees, players have 260 yards to the end of
the fairway straight out. The second shot plays straight
uphill. Although there are no bunkers, you cannot
afford to miss this green long or right. The green slopes
from back left to front right and is among the quickest
on the course.
HOLE 2
Par 3, 179 yards
Hole 2 is an uphill green with bunkers. Add a few extra
yards for the uphill slope. The green slopes back to
front and is very difficult to two-putt from above the
hole.
HOLE 3
Par 4, 382 yards
The third is a demanding par 4 that you must shape
your tee shot right to left on. Anything missing this
fairway will leave a difficult approach with tree trouble.
This is a large green that has some slope. It is best to
leave your putt under the hole.
HOLE 4
Par 4, 421 yards
The best line for the tee shot is up the left center. Most
drives will finish at the bottom of the hill leaving a blind
and uphill approach shot. A very subtle green appears
flat, but will have more break than it seems.
HOLE 5
Par 5, 549 yards
This is an easy-driving hole if you avoid the left rough.
There is a creek in the fairway 145 yards from the
green. If you lay up, it must be short of the creek or
over it. The green is bunkered on both sides and has
a significant ridge dividing the top and bottom of the
green.
HOLE 6
Par 4, 418 yards
Your drive must find the fairway in two shots. Aim the
drive up the left of the fairway for the best sight-line to
the green. The fairway bottlenecks at 260 yards from
the tees. The green has a severe ridge dividing the left
and the right.
HOLE 7
Par 4, 365 yards
Don't miss this large fairway as there are bunkers on
both sides. The ideal line off the tee is a telephone pole
in the distance. Stay below the hole as this green tilts
from back right to front left.
HOLE 8
Par 5, 549 yards
Get your ball to the bottom of the fairway. The second
shot will be uphill and blind. There are greenside
bunkers. The green slopes from left to right.
HOLE 9
Par 3, 174 yards
This hole has a wide but shallow green. Two bunkers
protect the front side of the green. Do not go long or
left. The green is flatter than most.
HOLE 10
Par 4, 441 yards
It is an uphill drive into the fairway and a long second
shot. A long drive reaches the top of the hill. A middle
or back pin will be difficult.
HOLE 11
Par 4, 408 yards
The green sits below a down slope/ridge and slopes
from front left to back right with a ridge in the front
third of the green. Two putts on this green is an
accomplishment.
HOLE 12
Par 4, 361 yards
The green is perched up and surrounded by bunkers.
The green is flat, but try to stay under the hole.
HOLE 13
Par 5, 529 yards
The fairway slopes from right to left and most tee
shots will kick left. The longest hitters may attempt to
reach the green in two. If laying up, anything between
120 and 80 yards and you may have a blind approach.
The green is protected by a front left bunker and
bunkers on the right. The green is very deep and has
a significant ridge running through the middle of the
green separating the back from the front.
HOLE 14
Par 3, 201 yards
This is a very difficult uphill par 3. Add a half club for the
uphill slope. A large ridge splits the left from the right.
HOLE 15
Par 5, 510 yards
The beautiful par 5 requires a solid drive. Short means
you will be in the bunkers and long will leave you a
downhill chip from thick rough. A small ridge sticks out
from the front/center of the green and requires you to
be on the correct side of the hole.
HOLE 16
Par 4, 430 yards
The downhill tee shot must favor the right side and
avoid the creek. Avoid the bunker on the front left
hitting into the green. The green is quick and slopes
from right to left.
HOLE 17
Par 3, 174 yards
This downhill par 3 is Wakonda's signature hole. This
beautiful hole can be as painful as it is pleasant. Avoid
the water and the bunker off the tee. This large green
has a slight ridge dividing the back left area behind the
bunker.
HOLE 18
Par 4, 311 yards
Eighteen is a classic closing hole that plays much
longer than its yardage on the scorecard. The hole is
uphill and bends to the right. The green is surrounded
by bunkers making distance control very important. A
large knob in the middle of the green makes putting
tough. Eighteen offers a chance to finish on a good
note.
Hole-by-hole provided
by Wakonda Club.
7
SCHEDULE OF EVENTS
All times local and subject to change
Tuesday, May 31 – BNY Mellon Pro-Am (Closed To Public)
Pro-Am Tee Times: 7 a.m. – 9:10 a.m
Note: Tuesday’s Pro-Am is closed to the public, but Pro-Am viewing
on Wednesday and Thursday is open to fans; tickets may be
purchased at www.principalcharityclassic.com or at the gates.
Pairings Party Sponsored by Bankers Trust: 6:30 p.m.-9 p.m. (private event)
The Meadows Event & Conference Center at Prairie Meadows
Wednesday, June 1 – Prairie Meadows Day
Gates open: 7 a.m.
Pro-Am Tee Times: 7 a.m. – 9:10 a.m. and 12:30 p.m. – 2:40 p.m.
Thursday, June 2 – UnitedHealthcare Day
Gates open: 7 a.m.
Pro-Am Tee Times: 7 a.m. – 9:10 a.m. and 12:30 p.m. – 2:40 p.m.
Friday, June 3 – Polk County Day
Gates open: 8:30 a.m.
First 500 spectators receive a free USB Hub courtesy of Polk County
First 5,000 spectators receive a free pedometer courtesy of UnitedHealthcare
First Round Tournament Play, Tee Times:
9:30 a.m. – 11:30 a.m. (No. 1 & No. 10 tees)
Blank Children’s Hospital “Steps for Charity Challenge” (Day 1)
Networking on the Green presented by YPC Des Moines:
7 a.m. – 9 a.m. at Wakonda Club; tickets available at www.principalcharityclassic.com
Mercy Medical Center Women’s Day Event, “Resources For Women Playing The Long Game”
11 a.m. – 3:30 p.m. at Wakonda Club (private event)
Hornitos Hacienda Happy Hour: 2 p.m. – 3 p.m. at 17th Hole
Saturday, June 4 – Blank Children’s Hospital Family Day
Gates open: 8:30 a.m.
First 1,000 spectators receive a free bag courtesy of MidAmerican Energy
First 5,000 spectators receive a free pedometer courtesy of UnitedHealthcare
Second Round Tournament Play, Tee Times:
9:30 a.m. – 11:30 a.m. (No. 1 & No. 10 tees)
Blank Children’s Hospital “Steps for Charity Challenge” (Day 2)
Hornitos Hacienda Happy Hour: 2 p.m. – 3 p.m. at 17th Hole
Sunday, June 5 – Military Appreciation Day
sponsored by American Equity Investment Life and Casey’s General Stores
Gates open: 9:30 a.m.
First 1,000 spectators receive a Mark Calcavecchia Sizzlin’
Bacon Pants Bobblehead courtesy of Blue Ribbon Bacon Festival
Championship Round Tournament Play, Tee Times:
10:30 a.m. – 12:30 p.m. (No. 1 & No. 10 tees)
Hornitos Hacienda Happy Hour: 3 p.m. – 4 p.m. at 17th Hole
Trophy Presentation at 18th Green (following conclusion of play)
TELEVISION
SCHEDULE
The 2016 Principal Charity Classic will be televised on the Golf
Channel Friday, Saturday and Sunday during tournament week.
Friday, June 3: 6 p.m. – 8 p.m. CST (tape delay)
Saturday, June 4: 4 p.m. – 6 p.m. CST (tape delay)
Sunday, June 5: 3 p.m. – 5 p.m. CST (LIVE)
All times approximate and subject to change.
8
For good health, taking 10,000 steps per
day is recommended…which is approximately
the number of steps taken when walking
18 holes of golf!
Blank Children’s Hospital is asking for your help in
getting kids of all ages moving through its expanded
“Steps for Charity Challenge” at the 2016 Principal
Charity Classic.
Thanks to great fan participation in last year’s firstever Challenge, steps will now be counted on both
Friday and Saturday of tournament week, with a
goal of 20 MILLION total steps!
United Healthcare will donate 10,000 pedometers
(5,000 available at the gates both Friday and
Saturday) to those who don’t already log
steps with a Fit Bit, Nike Fuel Band or other
device. And Quester and Premier Credit
Union will both donate $5,000 to Blank
Children’s Hospital if the goal is reached!
Learn more at the tournament gates and
get ready to step it forward!
COMMUNITY
True to Our Communities
Bankers Trust is defined by a powerful sense of community
within our organization
ganization and in every city
city, town
to
and
neighborhood we call home.
We take pride in our ability to make real and positive
differences in the lives of others, which goes well beyond
banking. Bankers Trust contributes more than $1.3 million each
year to area organizations through sponsorships and charitable
donations. Our employees share in the spirit of giving,
volunteering more than 14,000 hours annually to local causes.
We believe community is built the same way you build trust: by
caring for one another and fulfilling our promises.
Member FDIC
1-800-362-1688 | BankersTrust.com
9
The Principal Charity Classic
has a new hot spot for fans:
The MidAmerican
Energy Green Canyon!
In the picturesque “canyon” formed by
Holes 16, 17 and 18 at Wakonda Club,
fans can enjoy the new Hornitos Hacienda
Party Deck, plus great viewing areas,
HD video boards and much more.
Want a sneak peek?
Check out the MidAmerican Energy Green Canyon
24 hours a day via the KCCI8 Live Look-In
Camera at www.principalcharityclassic.com.
Military Appreciation at the 2016 Principal Charity Classic
June 3-5, 2016
The Patriots’ Outpost
and Military Appreciation
Efforts at the
2016 Principal Charity
Classic sponsored by
Highlights Include:
• FREE admission for active duty, retired, reserve military personnel and their dependents with
valid ID card at the entrance gate (Wednesday-Sunday).
• Complimentary tickets for veterans are available through the Veteran Tickets Foundation.
Visit www.vettix.org to obtain your free tickets.
• Access to the Patriots’ Outpost (Friday-Sunday), a complimentary hospitality venue for
military with a prime view of the 18th green as well as free snacks and drinks. The Patriots’
Outpost is sponsored by American Equity Investment Life Insurance Company and Casey’s
General Stores.
• Sunday will be recognized as Military Appreciation Day with a special ceremony to honor our
military on the 18th green during the trophy presentation.
For additional information on the Patriots’ Outpost and Military Appreciation Day,
please visit principalcharityclassic.com.
10
Birdies For Charity:
Helping Iowa kids one birdie at a time
For golfers, sinking a birdie putt or two on the course can make a big difference.
And at the Principal Charity Classic, a birdie made means even more!
The Birdies For Charity program provides children’s charities across the state of
Iowa with the opportunity to raise additional funds based on how many birdies
are made at the Principal Charity Classic – here’s how it works:
• Birdies For Charity participating charity organizations solicit pledges from
supporters based on the number of birdies made by PGA TOUR Champions
players on Friday, Saturday and Sunday of the tournament. Alternatively,
supporters can also make a one-time flat donation of $25 or more.
Sponsored by
Birdies at the
Principal Charity Classic
• Birdies made in 2015....... 868
• Birdies made in 2014........843
• The charities receive 100% of every donation they collect, PLUS a 10% match
on every donation thanks to the generous support of Sammons Financial
Group.
• New for 2016, there is no minimum amount that must be raised to receive
the 10% match. And as an extra incentive, organizations that collect pledges
totaling more than $10,000 will receive a 15% match of every donation, up to a
total of $10,000 in matching funds!
To learn more about the Birdies For Charity program or to make a donation,
please visit www.principalcharityclassic.com.
• Birdies made in 2013........ 707
• Birdies made in 2012........790
• Birdies made in 2011 ........879
• Birdies made in 2010........ 795
• Birdies made in 2009 ....... 787
• Birdies made in 2008 ........721
Special Thanks
What’s a birdie, anyway?
A “birdie” is a score of one stroke better than
“par” for any golf hole on the course. “Par” is the
normal expected score of a golf professional
on any given hole. For example, on a
par 4 hole, a score of 3 is a birdie.
Providing matching funds for participating
Iowa children’s charities since 2010.
Providing prizes and rewards for
Birdies For Charity program participants.
11
S P E C TAT O R T I P S
Autographs: Autograph requests are permissible,
but not during a player’s round. Autographed
items are limited to one per spectator on both
Wednesday and Thursday of tournament week.
Bleachers: Bleacher seating will be available to
spectators throughout the course. Bleachers
will be located near the 1st tee, 13th green, 14th
green, 17th tee, and 18th green.
Camera Policy: Cameras are permitted on
Pro-Am days ONLY (Wednesday and Thursday).
Cell Phones: Cell phones, PDA or other portable
e-mail devices should be kept on silent and/or
vibrate while on the grounds.
Expo Alley: Stop by Expo Alley to learn about (and
experience!) the great products and services our
sponsors offer. Expo Alley is located near the 14th
green and 312 Party Deck.
First Aid: First Aid stations will be located near
the 14th green and between the 9th tee box and
driving range.
Restrooms: Restrooms will be located near the
main entrance, volunteer headquarters, 10th
green, 13th green, 14th green, 16th green, 17th
green and 18th green.
Security: To learn about what you should
(and shouldn’t) bring to the tournament,
visit the “Spectator Info” section at
www.principalcharityclassic.com.
Merchandise: The merchandise tent will be located near hole 17. Merchandise such as hats, polos, jackets, sweaters,
t-shirts, golf balls and accessories bearing the Principal Charity Classic logo will be available.
Inclement Weather: If inclement weather is approaching, a “Weather Warning” notification will be posted on all
electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution
by evacuating bleachers and hospitality tents. In the event of a “Severe Weather” warning and suspension of play,
please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air
horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of
continuation of play will be given in each parking lot.
Twitter: Follow us
@PFGGolfClassic
Social Media
Facebook: Find us at
facebook.com/PrincipalCharityClassic
Instagram: ’Gram with us at
@PrincipalCharityClassic
Use our official tournament hashtag:
#PFGClassic
TICKETS
A T I C K E T P U R C H A S E D I S A D O N AT I O N M A D E TO S U P P O R T I O WA K I D S !
FREE Admission
Every day of the tournament: Kids 15 and under get in free with a ticketed adult, and complimentary admission is provided for all active
duty, retired and reserve military along with their dependents.
Good-Any-One-Day Ticket ($20), Most Popular
One (1) ticket for grounds-only admittance that can be used on any ONE day of tournament week (Wednesday-Sunday). Purchase tickets
online at www.principalcharityclassic.com or at the gate every day of the tournament.
Fareway Club Single Day ($250), VIP Experience
The Fareway Club provides three premier locations to watch your favorite players. Two outdoor locations on the 13th and 16th greens
provide covered seating with a luncheon buffet, beer, wine and soda included. A third location inside the clubhouse lets you enjoy the
luxury of climate-controlled seating, live coverage and food and beverage. Available Friday, Saturday or Sunday. More information available
at www.principalcharityclassic.com.
Wakonda Golf Experience ($150-$550), Unique Opportunity
The Wakonda Golf Experience package is designed to give golf enthusiasts throughout Iowa the unique opportunity to be a Wakonda
Member for a day and play a round of golf at this historic private course (available for individual, twosome or foursome). Additionally,
buyers will receive a select number of Good-Any-One-Day tickets to the 2016 Principal Charity based on the package purchased. Golf
Terms and Conditions: Golf Voucher good for 18 Holes including cart. Tee times subject to blackout. Wakonda Club has sole discretion on
tee time availability. Golf Voucher expires December 1, 2016. More information available at www.principalcharityclassic.com.
D I R E C T I O N S & PA R K I N G
All Spectator Parking Is FREE
Directions from I-235:
Directions from Hwy 5:
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From I-235, take exit 7A onto MLK Parkway and head south.
MLK Parkway turns into Fleur Drive; continue south on Fleur Drive.
Turn left onto East Army Post Road and head east.
Continue east on Army Post Road.
Turn right into Southridge Mall for spectator parking.
From Hwy 5 take exit 97 onto Fleur Drive/Airport.
Turn onto Fleur Drive heading north.
Turn right onto East Army Post Road and head east.
Continue east on Army Post Road.
Turn right into Southridge Mall for spectator parking.
Principal Charity Classic spectators will park at a designated area at Southridge Mall, located at 111 East Army Post Road in Des
Moines. Parking and shuttle transportation are provided free of change and will run on a continuous basis throughout each day of the
tournament. Handicap parking and wheelchair-accessible shuttles will also be available for spectators with a valid handicap placard.
Spectator Entrance
Spectators will take a short shuttle ride from the parking lot to the tournament’s main entrance, which is where Admissions and Will Call
will be located. From there, fans have an easy and short walk to all main spectator areas, including the 14th Hole Party Deck, Fareway
Club and – new this year – the “Green Canyon” featuring the Hornitos Hacienda, stadium-style video boards and beautiful views of
Holes 16, 17 and 18.
Parking at Southridge Mall is FREE for all spectators.
Shuttles will run approximately every 15 minutes to and from the Southridge Mall lot and Wakonda Club.
PRIMARY CARE
for every stage of life.
GET MORE OUT OF YOUR HEALTH CARE WITH MERCY. FIND A DOCTOR NEAR YOU AT MERCYDESMOINES.ORG.
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