ABC Family creates authentic and compelling

ABC Family creates authentic and compelling

Age
18 – 34 . . . . . . . . . . . . . . 41%
35 – 54 . . . . . . . . . . . . . . 33%
55+ . . . . . . . . . . . . . . . . . 26%
Gender
Male . . . . . . . . . . . . . . . . 27%
Female . . . . . . . . . . . . . . 73%
Education
Attended College . . . . . . 45%
ABC Family creates authentic and compelling entertainment that fully
engages the Millennial generation. Our mission is to provide authentic
stories, quality entertainment, an inclusive environment, and
innovation across our platforms.
ABC Family's programming is a mix of scripted millennial dramas,
original movies, quality acquired series and blockbuster theatricals.
ABC Family is also the destination for popular holiday events with "13
Nights of Halloween", "Campus Crush" and "25 Days of Christmas."
Household Income
$75K+ . . . . . . . . . . . . . . 37%
$50K - $74,999 . . . . . . . 19%
$30K - $49,999 . . . . . . . 18%
Home Ownership
Own Home . . . . . . . . . . . 63%
Rent Home . . . . . . . . . . . 33%
Presence of Children
1+ Child in HH . . . . . . . . 43%
Median Age . . . . . . . . . .
42
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•
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Switched at Birth
Pretty Little Liars
Secret Life of an American Teenager
The Fosters
America’s Funniest Home Videos
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Baby Daddy
Ravenswood
Melissa and Joey
Chasing Life
Twisted
Median of
Household Income . . . . $57K
Pretty Little Liars
Source: Simmons OneView Winter 2014 NCS Adult 12month survey, 1/27/13-3/11/14. Base: Adults 18+.
Chasing Life