brand bible

version 1.4 / 1208
brand bible
www.razerzone.com | 1
Overview
2 | For Gamers. by Gamers.™
It contains basic design guidelines and templates which are intended to be straightforward. Razer’s visual identity is an important
asset and a strategic communication tool that needs to be maintained to its fullest extent.
version 1.4 / 1208
version 1.4 / 1208
This document serves as a guideline for the proper and consistent use of the Razer™ Corporate Brand Identity. It offers a useful
electronic means of implementation and will continue to be updated with changes which have been made to ensure that it evolves to
meet our needs.
www.razerzone.com | 3
how to use this Guide
By perusing, referring to or otherwise using this Brand Bible, you are deemed to have agreed to be bound by these terms and
conditions. If you do not agree to be bound by these terms and conditions, please do not proceed further and return the Brand Bible
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The document is made for the exclusive use by:
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Ǥ$XWKRUL]HG3HUVRQVǥWRUHFHLYHWKLV%UDQG%LEOHDUHDOORZHGWRSHUXVHUHIHURURWKHUZLVHXVHWKLV%UDQG%LEOH
7KH$XWKRUL]HG3HUVRQVPD\RQO\XVHWKHFRQWHQWVKHUHLQIRUWKHOLPLWHGSXUSRVHH[SUHVVO\DXWKRUL]HGE\5D]HUDQGDOZD\V
in accordance with any guidelines issued by Razer from time to time.
Items to note when utilizing this document:
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whatsoever, apart from what may be expressly conferred by Razer in writing.
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to Razer, that damages alone for any loss or misuse thereof will be insufficient and accordingly agree that injunctive relief is an
appropriate remedy.
4 | For Gamers. by Gamers.™
version 1.4 / 1208
Razer employees and affiliates who are responsible for the communication and promotion of Razer and its products.
Third parties under written authorization / license for Usage from Razer.
Upon written authorization / license for Usage from Razer, third parties may develop marketing materials, however all
creatives involving the Razer elements must seek written permission from Razer personnel before actual production.
3. The contents herein are not to be disclosed to any party under any circumstance unless such disclosure is expressly
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EDVLVDQGZKRDUHDOVRXQGHUVLPLODUREOLJDWLRQVRIFRQȌGHQWLDOLW\DVWKH$XWKRUL]HG3HUVRQV
-
ǩ
ǩ
ǩ
$OOPHDVXUHPHQWVDUHJLYHQLQCentimeters (cm) and Millimeters (mm) unless otherwise stated.
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a printout.
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version 1.4 / 1208
terms and conditions oF use
www.razerzone.com | 5
6 | For Gamers. by Gamers.™
razer color palette and backGrounds
razer color palette
applications oF corporate colors
backGrounds
backGround misuse
17
18
19
20
22
razer
razer
razer
razer
23
25
26
27
28
typeFace
speed backGround
edGe bar
blade box
usaGe oF the razer blade box
For Gamers. by Gamers.™ / www.razerzone.com
29
applications oF the razer brand elements
print
advertisement - sinGle paGe
advertisement - double paGe
advertisement - 1/3 vertical
displays and siGnaGe
banners - vertical
banners - horizontal
online
web banners
30
31
32
33
34
35
36
37
40
41
brandinG throuGh words
overview
razer wordmark usaGe
razer product wordmark usaGe
For Gamers. by Gamers.™ wordmark usaGe
43
44
45
46
47
contact
48
history
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FRORUZDVLQVSLUHGE\WKHQDPHRIRXUȌUVWJDPLQJPRXVHWKH5D]HU%RRPVODQJDZZKLFKZDVGXEEHGDIWHUDYHQRPRXV6RXWK$IULFDQ
snake in the same color.
Early on, the Razer look was set to be somewhat aggressive. The logo evolved from various type approaches, with the designers
looking for an edgy antagonistic effect.
version 1.4 / 1208
3
4
5
6
7
8
9
10
11
12
13
14
16
version 1.4 / 1208
contents
Overview
terms and conditions oF use
how to use this Guide
contents
history
razer brand and house style elements
razer brand elements
razer siGnature
razer distressed word loGo
razer triple-headed snake loGo
razer siGnature size proportion
special use razer siGnature
razer loGos misuse
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KHDGHG6QDNH7+6JUDSKLFORJRZDVODUJHO\LQȍXHQFHGE\WDWWRRDUWDQGLWFRPELQHVWKHRXWOLQHVRIWKUHH%RRPVODQJVQDNHV
www.razerzone.com | 7
razer brand elements
Razer Triple-Headed
Snake Logo
luGGaGe round
DIN
Razer Colors
Typeface
version 1.4 / 1208
razer brand
and house style elements
version 1.4 / 1208
Razer Distressed Word Logo
Powered By Razer
Logo
Razer Blade Box
Razer Speed Background
Razer Edge Bar with Motto and URL
8 | For Gamers. by Gamers.™
www.razerzone.com | 9
razer siGnature
razer distressed word loGo
Clearspace:
The Razer Signature is the primary identifier of all Razer products and is made up of 2 main elements; The Razer Distressed Word
Logo and the Razer Triple-Headed Snake Logo.
Clearspace and Minimum Size
ǩ7KH5D]HU'LVWUHVVHG:RUG/RJRPXVWDOZD\VDSSHDURQWKHtop
left hand corner of a document.
Each element may not be used independently in a document; the other should be visible somewhere within the same document.
ǩ$Q\EDFNJURXQGLQVLGHRIWKLVFOHDUVSDFHPXVWEHHYHQ
unpatterned, and free from typography or any other graphic
elements.
Minimum Size:
Razer Distressed
Word Logo
Razer Triple-Headed
Snake Logo
12.5mm
version 1.4 / 1208
version 1.4 / 1208
ǩ7RHQVXUHWKHSURPLQHQFHRIWKH5D]HU'LVWUHVVHG:RUG/RJR
DOZD\VVXUURXQGLWZLWKDFOHDUVSDFHHTXLYDOHQWWRWKHVL]HRI
WKH=LQ5D]HUDURXQGIURPWKHHGJHPRVWSRLQW7UDGHPDUNQRW
LQFOXVLYH
ǩ,IWKH5D]HU'LVWUHVVHG:RUG/RJRLVXVHGGLUHFWO\RQD
photographic image, the clear space area must provide good
FRQWUDVWEHWZHHQEDFNJURXQGDQGWKH5D]HU'LVWUHVVHG:RUG/RJR
be even in tone and pattern-free.
ǩ7KH5D]HU'LVWUHVVHG:RUG/RJRFDQDSSHDULQDYDULHW\RI
sizes depending on the layout and image area, but at some sizes,
legibility can be compromised. To protect against this, a minimum
VL]HKDVEHHQHVWDEOLVKHG7KH5D]HU'LVWUHVVHG:RUG/RJRVKRXOG
never be smaller than 12.5mm in height on actual print.
10 | For Gamers. by Gamers.™
www.razerzone.com | 11
razer triple-headed snake loGo
Clearspace and Minimum Size
¼x
x
¼x
Center Line
Minimum Size:
30mm
12 | For Gamers. by Gamers.™
¼x
ǩ7KH5D]HU7ULSOH+HDGHG6QDNH7+6/RJRPXVWDOZD\VDSSHDU
on the top right hand corner of a document, unless it appears on its
own and takes up more than 50% of the document area.
ǩ$VWKH5D]HU7+6/RJRLVDV\PPHWULFDO\RXVKRXOGuse the
centre of the Snake as a visual guide when placing the graphic in a
box by itself*UHHQOLQHGHQRWHVWKHFHQWUHRIWKH6QDNH
ǩ7RHQVXUHWKHSURPLQHQFHRIWKH5D]HU7+6/RJRDOZD\V
VXUURXQGLWZLWKDFOHDUVSDFHDURXQGHTXDOWR¼ of the height of
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70% of the height
of the Razer
Triple-Headed
Snake Logo
version 1.4 / 1208
¼x
version 1.4 / 1208
Clearspace:
razer siGnature size proportion
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unpatterned, and free from typography or any other graphic
HOHPHQWV,IWKH5D]HU7+6/RJRLVXVHGGLUHFWO\RQDSKRWRJUDSKLF
image, the clear space area must provide good contrast between
background and the graphic logo, be even in tone and pattern free.
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on the layout and image area, but at some sizes, legibility can be
compromised. To protect against this, a minimum size has been
HVWDEOLVKHG7KH5D]HU7+6/RJRVKRXOGQHYHUEHVPDOOHUWKDQ
30mm in height on actual print.
www.razerzone.com | 13
special use razer siGnature
Clearspace and Minimum Size
The Special Use Razer Signature may appear in 2 approved formats:
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may be compromised.
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DOZD\VVXUURXQGLWZLWKDFOHDUVSDFHHTXLYDOHQWWRWKHVL]HRI
WKH=LQ5D]HUDURXQGIURPWKHHGJHPRVWSRLQW7UDGHPDUNQRW
LQFOXVLYH
version 1.4 / 1208
The Special Use Razer Signature is a corporate logo and is limited to usage on collaterals or materials that promote the Razer Brand
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ǩ+RUL]RQWDO)RUPDW)RUXVHLQH[WUHPHO\ZLGHODQGVFDSHIRUPDWFROODWHUDOVRUSULQWZKHUHLWVZLGWKLVPRUHWKDQWLPHV
the length of its height.
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unpatterned, and free from typography or any other graphic
elements.
ǩ,IWKH6SHFLDO8VH5D]HU6LJQDWXUHLVXVHGGLUHFWO\RQD
photographic image, the clear space area must provide good
contrast between background and the Razer logotype, be even in
tone and pattern-free.
version 1.4 / 1208
special use razer siGnature
ǩ7KH6SHFLDO8VH5D]HU6LJQDWXUHFDQDSSHDULQDYDULHW\RI
sizes depending on the layout and image area, but at some sizes,
legibility can be compromised. To protect against this, a minimum
size has been established.
The Special Use Razer Signature should never be smaller than:
+RUL]RQWDO)RUPDW
PPLQKHLJKWRQDFWXDOSULQW
9HUWLFDO)RUPDW PPLQKHLJKWRQDFWXDOSULQW
14 | For Gamers. by Gamers.™
www.razerzone.com | 15
razer loGos misuse
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RWKHUZLVHGLVWRUWLW'RQRWURWDWHLWRUUHQGHULWWKUHHGLPHQVLRQDO
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any way, and do not add words or version numbers to the logo.
version 1.4 / 1208
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artwork provided.
razer color palette
and backGrounds
version 1.4 / 1208
$OO5D]HUORJRVDUHVSHFLDOO\GHVLJQHGDUWZRUNVZKHUHSURSRUWLRQ
and arrangement of element are specifically determined. To
maintain consistency, use only the approved digital art file.
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type yourself, change the font, or alter the size, proportions, or
space between letters.
16 | For Gamers. by Gamers.™
www.razerzone.com | 17
razer color palette
Web Color
The standards for these colors can be found in the current edition
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XVHWKH&0<.YDOXHVDVDEHJLQQLQJYDOXH3ULQWYHQGRUVPD\KDYH
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SURFHVVFRORUEXWWKHJRDOVKRXOGDOZD\VEHWRPDWFKWKH3$1721(
standard of the Razer Color.
Pantone 802C
C60 M0 Y90 K0
R0 G255 B0
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that the Razer elements are visible on a light background.
Pantone
(for White Background)
Black
Pantone Color on Black
Process Color on Black
Process Color on White
Web Color on Black
White on Black
70% Black
Pantone 368C on White
version 1.4 / 1208
Process Color
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reproduced in the color variations as shown, depending on the type of communication, the contrast with surrounding graphics and
type, and the numbers of colors available during production. Supporting colors include black and its tones.
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reproduced in the Razer color palette.
version 1.4 / 1208
Pantone
applications oF corporate colors
Black on White
Pantone 361C
18 | For Gamers. by Gamers.™
www.razerzone.com | 19
backGrounds
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ǩ,ISODFLQJWKH5D]HU6LJQDWXUHRQDQLOOXVWUDWLRQRUSKRWRJUDSK
the area where the logo is positioned needs to be clear of any
patterns and variations of color
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FRUSRUDWHORJRFRORUH[DPSOHYDOXHHTXLYDOHQWWREODFNRU
GDUNHULIXVLQJDZKLWH5D]HU6LJQDWXUH
White on Black Background
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EDFNJURXQGFRORXUXVHHLWKHUWKH:KLWHRUWKH%ODFNYHUVLRQVRIWKH
Razer Signature.
Razer Pantone Green on dark, neutral
section of photo, illustration or graphic.
version 1.4 / 1208
Pantone on Black Background
version 1.4 / 1208
Correct Backgrounds:
backGrounds
Razer CMYK Green on light, neutral
section of photo, illustration or graphic.
Process color on White Background
Black on White Background
20 | For Gamers. by Gamers.™
Black on light, neutral section of photo,
illustration or graphic.
www.razerzone.com | 21
backGround misuse
ǩ'RQRWSXWWKH5D]HUORJRRQDQ\RWKHUFRORUEDFNJURXQGH[FHSW
for black, white or green.
version 1.4 / 1208
ǩ'RQRWSXWWKH5D]HU3DQWRQHORJRRQWKH&0<.*UHHQ
EDFNJURXQGDQGYLFHYHUVD
22 | For Gamers. by Gamers.™
razer typeFace
version 1.4 / 1208
ǩ'RQRWSXWWKH5D]HUORJRLQ&RUSRUDWH*UHHQFRORURQDQ\RWKHU
color background except for black or white.
www.razerzone.com | 23
razer typeFace
razer speed backGround
ǩ$OO5D]HUFRPPXQLFDWLRQVVKRXOGXVHWKH/XJJDJH5RXQG family typeface for headlines, sub-headlines, primary text and call-out text.
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on the bottom part of the document.
ǩ',1 should be used for most long passages of text and body copy.
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headline
Sub-Headline
luGGaGe round reGular
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technical speciFications
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Technical Specifications
luGGaGe round liGht
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luGGaGe round liGht oblique
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abcdeFGhijklmnopqrstuvwxyz 1234567890
*Special Letters for Luggage Round Font:
For the letters “R” and “B” please use the LOWER CASE “r” and “b”.
For the letters “F” and “G” please use the UPPER CASE “F” and “G”
24 | For Gamers. by Gamers.™
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determined. To maintain consistency, use only approved digital art file.
version 1.4 / 1208
sub-headline
version 1.4 / 1208
Headline
LuGGaGe round reGular oblique
AbCDEFGHIJKLMNOPqrstuvwxyz
abcdeFGhijklmnopqrstuvwxyz 1234567890
Emphasis Body Copy
Body Copy
Emphasis Body Copy
DIN Medium
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1234567890
Body Copy
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$%&'()*+,-./0123456789:;<=DEFGHIJKLMNOPQRSTUVWXYZ[\]
1234567890
www.razerzone.com | 25
razer edGe bar
razer blade box
The Razer Edge Bar symbolizes precision and can be used as a graphic element within a collateral or even as a die-cut shape. The Razer
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Background and above the Razer Edge Bar.
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be used to encompass imagery or body text.
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ǩThere can be no background allowed within the bar, and should be a consistent black color.
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ǩ7KH5D]HU(GJH%DULVDVSHFLDOO\GHVLJQHGDUWZRUNZKHUHSURSRUWLRQDQGDUUDQJHPHQWRIHOHPHQWDUHVSHFLȌFDOO\GHWHUPLQHG7R
maintain consistency, use only approved digital art file.
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version 1.4 / 1208
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the bottom-most edge of the document line.
ǩ7KH5D]HU%ODGH%R[LVDVSHFLDOO\GHVLJQHGDUWZRUNZKHUH
proportion and arrangement of element are specifically
determined. To maintain consistency, use only approved digital
art file.
ǩ7KHSUHIHUUHGEDFNJURXQGIRUWKH5D]HU%ODGH%R[LV%ODFN
version 1.4 / 1208
ǩ,WFDQDOVREHXVHGDVDGLHFXWVKDSH
Expand from here
ǩ7KHEDFNJURXQGVKRXOGSURYLGHKLJKFRQWUDVWWRWKHHOHPHQWV
within.
ǩ'RQRWȌOOWKH5D]HU%ODGH%R[ZLWKDQ\RWKHUFRORUEDFNJURXQG
except black.
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notches are not distorted in the process.
26 | For Gamers. by Gamers.™
www.razerzone.com | 27
usaGe oF the razer blade box
For Gamers. by Gamers.™
www.razerzone.com
ǩ,QDSULQWFROODWHUDOWKHUHVKRXOGDOZD\VEHDWOHDVWRQH
manifestation of the Razer Blade Box.
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care to project an accurate image of Razer.
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Razer Blade Box.
Main Razer Blade Box
version 1.4 / 1208
ǩ,QFLUFXPVWDQFHVZKHUHWKH5D]HU%ODGH%R[KDVWREHUHVL]HGWR
fit into a document, ensure that the rounded corners and notches
are not distorted in the process.
The font to be used for both )RU*DPHUV%\*DPHUVDZ and www.razerzone.comLV/XJJDJH5RXQG5HJXODU7KHUHVKRXOGQRWEHDQ\OLQH
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Colors and Placements
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www.razerzone.com
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at all times.
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$QLQWHJUDOSDUWRI5D]HULVWKH5D]HU]RQHZHEVLWHwww.razerzone.com7KH85/KDVWREHIHDWXUHGSURPLQHQWO\LQDOORXUFROODWHUDOV
ǩ,PDJHVZLWKLQWKH5D]HU%ODGH%R[VKRXOGDOZD\VEHVL]HGWR
the edge. Text can either be centralized or full-justify leaving a
clearspace around.
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of the Razer Edge Bar and Razer URL is situated on the right of
the Razer Edge Bar.
Overlapping Razer Blade Boxes
28 | For Gamers. by Gamers.™
www.razerzone.com | 29
30 | For Gamers. by Gamers.™
print
version 1.4 / 1208
version 1.4 / 1208
applications oF
the razer brand elements
www.razerzone.com | 31
advertisement - sinGle paGe
advertisement - double paGe
15mm
15mm
15mm
Razer Triple-Headed
Snake Logo on top right
Copyright Statement
Main Razer Blade Box
Headline in Luggage
Round Regular Oblique
centralized horizontally
Award Logos (not more
than 6% of the longest
dimension) centralized
Overlapping Razer
Blade Boxes
Razer Speed
Background
Razer Edge Bar
with Motto and URL
32 | For Gamers. by Gamers.™
5mm
Powered By Razer
Logo on bottom right
version 1.4 / 1208
Product imagery
encased in Main
Blade Box
15mm
Razer Distressed
Word Logo /Product
Logo on top left of
left page
Razer Triple-Headed
Snake Logo on top
right of right page
Product imagery
encased in Main
Blade Box centralized
vertically on left page
Headline centralized
on right page
Award Logos (not
more than 6% of the
longest dimension)
centralized
horizontally on
left page
Razer Speed
Background
Razer Edge Bar
with Motto and URL
Copyright Statement
on right page
version 1.4 / 1208
Razer Distressed
Word Logo /Product
Logo on top left
Main Razer
Blade Box
Overlapping Razer
Blade Boxes on
right page
Powered By Razer
Logo on bottom right
of right page
www.razerzone.com | 33
advertisement - 1/3 vertical
5mm
5mm
Razer Distressed
Word Logo /Product
Logo on top left
Copyright Statement
Main Razer Blade Box
Headline in Luggage
Round Regular Oblique
centralized horizontally
displays and siGnaGe
version 1.4 / 1208
Product imagery
encased in Main
Blade Box
version 1.4 / 1208
Razer Triple-Headed
Snake Logo on top right
Award Logos (not more
than 6% of the longest
dimension) centralized
Centralized Razer
Blade Box
Razer Speed
Background
Razer Edge Bar
with Motto and URL
34 | For Gamers. by Gamers.™
5mm
10mm
Powered By Razer
Logo on bottom right
www.razerzone.com | 35
banners - vertical
3:1 Banners
Razer Triple-Headed
Snake Logo on top right
For Gamers. By Gamers.
centralized to the Special
Use Razer Signature
Product imagery
encased in Main
Blade Box
Copyright Statement
Main Razer Blade Box
Headline in Luggage
Round Regular Oblique
centralized horizontally
Razer Speed
Background
Razer Edge Bar
with Motto and URL
36 | For Gamers. by Gamers.™
Award Logos (not more
than 6% of the longest
dimension) centralized
Powered By Razer
Logo on bottom right
version 1.4 / 1208
Special Use Razer
Signature in
vertical format
Razer Edge Bar
Razerzone URL
Main Razer Blade Box
Razer Distressed
Word Logo /Product
Logo on top left
Razer Triple-Headed
Snake Logo on top right
Product imagery
encased in Main
Blade Box
Headline in Luggage
Round Regular Oblique
centralized
Razer Speed
Background
version 1.4 / 1208
Razer Distressed
Word Logo /Product
Logo on top left
banners - horizontal
Powered By Razer
Logo on bottom right
Razer Edge Bar
with Motto and URL
Award Logos (not more
than 6% of the longest
dimension) centralized
Copyright Statement
www.razerzone.com | 37
banners - horizontal
banners - horizontal
5:1 Banners
7:1 Banners
Razer Edge Bar
Razer Distressed
Word Logo /Product
Logo on top left
Razer Edge Bar
with Motto and URL
38 | For Gamers. by Gamers.™
Headline in Luggage
Round Regular
Oblique centralized
Product imagery
encased in Main
Blade Box
Main Razer
Blade Box
Award Logos (not
more than 6% of the
longest dimension)
centralized
Razer Triple-Headed
Snake Logo on top right
Powered By Razer
Logo on bottom right
Special Use Razer
Signature in
horizontal format
For Gamers. By Gamers. and URL
centralized to the Special Use
Razer Signature
Razer Edge Bar
Razer Distressed
Word Logo /Product
Logo on top left
Razer Edge Bar
with Motto and URL
Headline in Luggage
Round Regular
Oblique centralized
Product imagery
encased in Main
Blade Box
Main Razer
Blade Box
Award Logos (not
more than 6% of the
longest dimension)
centralized
Razer Triple-Headed
Snake Logo on top right
version 1.4 / 1208
For Gamers. By Gamers.
centralized to the Special Use
Razer Signature
version 1.4 / 1208
Special Use Razer
Signature in
vertical format
Powered By Razer
Logo on bottom right
www.razerzone.com | 39
web banners
$OOZHEEDQQHUVVKRXOGFRPHLQDQLPDWHG*,)VZLWKERWKEUDQGLQJDQGSURGXFWLQIRUPDWLRQGLVSOD\HGRQDPLQLPXPRIWZRIUDPHV$OO
GLPHQVLRQVIRURQOLQHDSSOLFDWLRQVDUHWREHLQSL[HOVDQGLQ5*%FRORUPRGH
Razer Leaderboard - 768 x 90 pixels
version 1.4 / 1208
ǩ6HFRQGIUDPH3URGXFWORJRRQWKHOHIWVLGHRIWKHEDQQHUZLWKWKH
product visual in the middle and headline on the right side.
version 1.4 / 1208
online
ǩ)LUVWIUDPH7KH6SHFLDO8VH5D]HU6LJQDWXUHLQ+RUL]RQWDO)RUPDW
LVXVHGRQWKHOHIW7KH5D]HU0RWWRDQG85/LVRQWKHULJKWVLGHRI
the banner.
Razer Skyscraper - 160 x 600 pixels
ǩ)LUVWIUDPH7KH6SHFLDO8VH5D]HU6LJQDWXUHLQ9HUWLFDO)RUPDWLV
used in the center of the banner. The Razer Motto is centralized just
DIWHUWKHORJRDQGWKH85/LVFHQWUDOL]HGERWWRPRIWKHEDQQHU
ǩ6HFRQGIUDPH&HQWUDOL]HG3URGXFWORJRRQWKHWRSRIWKHEDQQHU
3URGXFWYLVXDOLVLQWKHPLGGOHZLWKKHDGOLQHDQG$ZDUG/RJRV
5D]HU0RWWRDQG85/DWWKHERWWRPRIWKHEDQQHU
40 | For Gamers. by Gamers.™
www.razerzone.com | 41
web banners
Razer Square - 250 x 250 pixels
ǩ)LUVWIUDPH7KH6SHFLDO8VH5D]HU6LJQDWXUHLQ9HUWLFDO)RUPDW
LVXVHGLQWKHFHQWHURIWKHEDQQHU7KH5D]HU85/LVFHQWUDOL]HGLQ
the bottom of the banner.
42 | For Gamers. by Gamers.™
brandinG throuGh words
version 1.4 / 1208
Razer Rectangle - 300 x 250 pixels
version 1.4 / 1208
ǩ6HFRQGIUDPH&HQWUDOL]HG3URGXFWORJRRQWKHWRSRIWKHEDQQHU
3URGXFWYLVXDOLVLQWKHPLGGOHDQGKHDGOLQHDWWKHERWWRPRIWKH
banner.
www.razerzone.com | 43
overview
razer wordmark usaGe
Besides building the Razer brand through the use of visual materials like logos and colors, effective use of the Razer name in all
communications can help further enhance that value.
:KHQWKH5D]HUQDPHLVXVHGLQERG\FRS\RUKHDGOLQHVLWVKRXOGEHW\SHVHWLQWKHVDPHIDFHDQGVW\OHDVWKHVXUURXQGLQJFRS\
'RQRWWU\WRUHFUHDWHRULPLWDWHWKH5D]HUFRUSRUDWHORJRVW\OLVWLFDOO\ZLWKWH[WW\SH
7KH5D]HUQDPHVKRXOGRQO\DSSHDUHLWKHUDVWKHSUHGHVFULEHGJUDSKLFIRUPRIWKH5D]HUORJRRUWH[WLQWKHIRUPRIDZRUGPDUN
which will be discussed in this section. Our company motto also form an important part of the Razer brand and guidelines on the
usage of the motto are also touched on in this section.
,I\RXZLVKWRHPSKDVL]HWKHQDPHLWPD\DSSHDULQDOOFDSVDVǤ5$=(5DZǥRUDVǤ5D]HUDZǥZLWKDQLQLWLDOFDSǤ5ǥ
version 1.4 / 1208
Correct
Razer™ technology
Razer™ has just announced the Razer Copperhead™
Razer’s very own software
Incorrect
Razor™ product
razer™ Technology
Razerize your system
Razer software
Use Razers™ to enhance your gaming performance
Ǥ5D]HUǥKDVUHOHDVHGWKHǤ5D]HU&RSSHUKHDGDZǥ
$OZD\VXVH5D]HUǢVWUDGHPDUNDVDQDGMHFWLYHZKLFKPHDQVLW
must be followed by a noun. The R in Razer is always uppercase
and never italicized.
,WPXVW$/:$<6EHWKHDSSURSULDWHQRXQ
7KHDZV\PEROPXVWDSSHDUZLWKWKH),567XVHRIWKH5D]HU
trademark in the document except when used with product names.
version 1.4 / 1208
Appropriate Use of the Razer Wordmark
4. Use of the Razer trademark should be accompanied by a credit
line.
5. NEVER use the Razer trademark in the plural form or as a verb,
regardless of whether or not the ™ symbol is used.
6. Unauthorized usage of the Razer trademark as part of hardware
and software product names is never permitted.
44 | For Gamers. by Gamers.™
www.razerzone.com | 45
razer product wordmark usaGe
Razer Copperhead™
5D]HU&RSSHUKHDGDZ*DPLQJ0RXVH
Appropriate Use of the For Gamers. By Gamers.™ wordmark
2. The ™ symbol should come after the product name.
3. The first letter of each word MUST be in uppercase.
Incorrect
razer copperhead™
Razer copperhead™
The Razer Copperheads
7KH&RSSHUKHDGDZ*DPLQJ0RXVH
46 | For Gamers. by Gamers.™
Correct
3URGXFWQDPHVVKRXOGEHXVHGWRJHWKHUZLWK
the Razer wordmark.
4. The ™ symbol must appear on the first use of the
wordmark in the document.
5. NEVER use the wordmark in the plural form or as a
verb, regardless of whether or not the ™ symbol is used.
5D]HUDZ)RU*DPHUV%\*DPHUVDZ
)RU*DPHUV%\*DPHUVDZ
7KH)RU*DPHUV%\*DPHUVDZZRUGPDUNVKRXOGEHXVHG
together with the Razer wordmark.
2. It can also be used by itself, with the Razer logo.
3. The first letter of each word MUST be in uppercase.
Incorrect
for gamers. by gamers.™
)RUJDPHUVE\JDPHUVDZ
)25*DPHUV%<*DPHUVDZ
%\*DPHUV)RU*DPHUV
)RU*DPHU%\*DPHUDZ
version 1.4 / 1208
Correct
0RXVH0DWV,QVHFWVHJ0DQWLV
&RUG0DQDJHPHQW6\VWHP$UPRUHG&UHDWXUHVHJ$UPDGLOOR
version 1.4 / 1208
5D]HU3URGXFW1DPLQJ&RQYHQWLRQ
0LFH6QDNHVHJ&RSSHUKHDG
.H\ERDUGV$UDFKQLGVHJ7DUDQWXOD
$XGLR3UHGDWRU\0DULQH$QLPDOV
HJ%DUUDFXGD
Appropriate Use of the Razer Product wordmark
For Gamers. by Gamers.™
wordmark usaGe
7KHDZV\PEROPXVWDSSHDUZLWK(9(5<XVHRIWKH
wordmark in the document.
8VHRIWKH)RU*DPHUV%\*DPHUVDZWUDGHPDUNVKRXOGEH
accompanied by a credit line.
6. Unauthorized usage of the wordmark as part of hardware
and software product names is never permitted.
6. NEVER use the wordmark in the singular form or as a
verb, regardless of whether or not the ™ symbol is used.
7. In print collaterals, all products should be mentioned in their
full name and description when possible eg. Razer Copperhead™
*DPLQJ0RXVH
7. Unauthorized usage of the wordmark as part of hardware
and software product names is never permitted.
www.razerzone.com | 47
contact
Thank you for helping to build the Razer brand by using these guidelines to ensure consistent and correct application of our Razer
Brand Identity.
version 1.4 / 1208
3DUW1R5&
version 1.4 / 1208
,I\RXUHTXLUHIXUWKHULQIRUPDWLRQSOHDVHGRQRWKHVLWDWHWRFRQWDFWRXU%UDQG,GHQWLW\[email protected]
48 | For Gamers. by Gamers.™
www.razerzone.com | 49
version 1.4 / 1208
50 | For Gamers. by Gamers.™