monthly report - The Woodlands

1
MONTHLY REPORT
MONTH: JUNE 2016
Visitor Services Update – June 2016
JUNE 2016
2016 YTD
YTD Unique
Texas Visits
YTD Unique
State Visits
YTD Unique
Country Visits
YTD
Undetermined Visits
9,130
45
28
Market Street
Guest Services
2,439 guests
12,779 guests
2,785 guests from 226
Texas zip codes
448 guests from 52 other
US States, districts and
territories
167 guests from 62
countries
9,379 guests did not share
their zip code
visitors were
tracked
in June 2016
visitor bags
distributed
relocation
packets
distributed
The Woodlands Mall Guest
Services
6,691 guests
38,664 guests
8,450 guests from 464
Texas zip codes
819 guests from 52 other
US States, districts and
territories
1,139 guests from 82 countries
28,256 guests did not share
their zip code
Staff Aided In:
Wine and Food Week 2016
ISRI Gulf Coast Summer Expo
ISRI Gulf Coast Summer Convention
2
Hotel Occupancy Tax Overview
HOT Comparisons – 3 Year Data
2016 Hotel Occupancy Tax Report
2016 Budget
2014
Actual 2016
2015
2016
JAN
$
538,133.00
$
459,264.00
JAN
$
398,040.00
$
484,069.00
$
459,264.00
FEB
$
666,978.00
$
620,075.00
FEB
$
487,659.00
$
583,239.00
$
620,075.00
MAR
$
736,120.00
$
692,966.00
MAR
$
619,545.00
$
659,993.00
$
692,966.00
APR
$
870,778.00
$
700,284.00
APR
$
636,783.00
$
752,339.00
$
700,284.00
MAY
$
855,428.00
$
739,255.00
MAY
$
607,107.00
$
672,775.00
$
739,255.00
JUN
$
973,636.00
$
830,188.00
JUN
$
788,651.00
$
773,715.00
$
830,188.00
JUL
$
857,015.00
JUL
$
577,865.00
$
678,610.00
AUG
$
837,167.00
AUG
$
541,522.00
$
661,943.00
SEP
$
789,002.00
SEP
$
598,719.00
$
610,148.00
OCT
$
872,838.00
OCT
$
679,770.00
$
648,380.00
NOV
$
921,015.00
NOV
$
768,554.00
$
695,700.00
DEC
$
728,980.00
DEC
$
576,167.00
$
595,635.00
TOTAL
$
9,647,090.00
TOTAL
$ 7,280,382.00
$ 7,816,546.00
$ 2,479,640.00
$
4,641,073.00
YTD
$ 2,142,027.00
YTD
$
4,042,032.00
Comparable to 2015
100
180
80
178
60
15-Jun
40
16-Jun
176
20
172
0
170
Occupancy (%)
15-Jun
174
16-Jun
ADR
140
135
130
125
120
115
110
105
15-Jun
16-Jun
RevPAR
$ 4,042,032.00
3
Meetings, Connections & Fostered Relationships
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Fraternity Executives Association Conference, Kansas City, MO – June 2 - 4
Site Selectors FAM Trip – June 3 – June 5
Kristin Finan, Austin American Statesman visits The Woodlands – June 7 & 8
CVB Regular Board Meeting – June 8
TWFG Annual Conference walk through – June 9
Houston and Beyond bi-monthly meeting – June 10
CVB Marketing Committee Meeting – June 13
Filming “Road Trippin’ San Antonio” segment – June 15
Lunch with Texas Monthly Magazine – June 15
Meeting with Hallaron Advertising Agency – June 16
Lunch with The Woodlands Country Club – June 17
Wall Street Journal Cooperative Campaign Insertion runs – June 18
Marketing meeting with the Texas Renaissance Festival – June 21
Wrap-up lunch with TWFG about conference – June 21
Phone call with Plan Your Meetings ad buy – June 21
Maximize Your Planner Connections Webinar – June 22
The Institute of Scrap Recycling Industries Inc. Convention – June 23 - 25
TTIA Travel and Tourism College – June 27 – July 1
USAToday.com Cooperative Campaign cells begin running – June 27
Restaurants and Merchants Promoted through CVB Channels in June
The Woodlands Resort &
Conference Center
Elaine Turner
Schilleci’s New Orleans
Kitchen
Brooklyn Cafe
The Woodlands Mall
Baker Street Pub
Crush Wine Lounge
Grimaldi’s Pizza
The Cynthia Woods
Mitchell Pavilion
BurgerFi
Local Pour
The Courtyard by
Marriott
Alex and Ani
Cinemark Market Street
Hyatt Centric The
Woodlands
Cru Wine Bar
Cinemark 17 and XD
The Woodlands Farmer’s
Market
Waterway Cruisers
Pinot’s Palette
The Goose’s Acre
The Woodlands Car
Club Cars & Coffee for a
Cause
Nick’s Fish Dive & Oyster
Bar
South County Fourth of
July Parade
The Counter
The Red, Hot and Blue
Festival
The Woodlands
Waterway Art Bench
Project
America’s
Riva Row Boathouse
Cyclone Anaya’s
Candlewood Suites The
Woodlands
Tommy Bahama’s
Levure Bakery and
Patisserie
Market Street
Amerigo’s Grille
Jasper’s
The Woodlands
Children’s Museum
Black Walnut Cafe
Perry’s Steakhouse and
Grille
JerryBuilt
Whole Foods
Del Frisco’s Grille
4
Events That Occurred in June
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•
•
•
•
•
Market Street Spring Concert
Series
The Woodlands Farmer’s
Market at Grogan’s Mill
Jimmy Buffett & The Coral
Reefer Band
Waterway Nights
Wine and Food Week 2016
Star Wars & More: A Tribute to
John Williams with The Houston
Symphony
•
•
•
•
•
•
Weezer & Panic! At The Disco
with Andrew McMahon
Boom 92: Boom Bash
Boston with Dennis Deyoung:
The Music of Styx
Texas Music Festival Orchestra
93Q’s A Day in the Country
Slipknot with Marilyn Manson
and Of Mice and Men
Events Occurring in July
• The Woodlands Farmer’s
•
•
•
•
•
Market
Star-Spangled Salute
South County 4th of July
Parade
Red, Hot and Blue Festival and
Fireworks Extravaganza
Twenty One Pilots
Rock the Row
•
•
•
•
•
•
Jim Gaffigan
Dreamworks Animation Live in
Concert with The Houston
Symphony
Pitbull
Meghan Trainor
The Bud Light Party Rally:
Carnival of Madness
Blink-182
5
Advertising Efforts
Condenast Traveler
(Austin/SanAntonio/Dallas/Houston)
TripInfo.com
April 2016- December 2016
May 2016- June 2016
Texas Journey & Texas Events
publications
May 2016 – June 2016,
September 2016 – December 2016
6
Travel Spike Display
(Texas)
May 2016 –
Aug 2016
Trip Advisor Leisure
Feb 2016 – Dec 2016
Trip Advisor Group Sales
June 2016 –
Aug 2016
7
USAToday.com
May 2016 – June 2016
Brides Magazine
May 2016 – June 2016
Travel Guides Free
May 2016 – December 2016
8
Pandora Ad Buy –
Austin, San Antonio, College
Station and Houston’s
Top 15 income zip codes
June 20th – July 4th 2016
The Woodlands Villager
The Woodlands, Spring,
Houston Cable TV buy
June 13th – July 4th 2016
June 2016
9
The Woodlands Community
Magazine
June 2016
10
Google Analytics - June
Sessions
Sales
13%
Desktop
46%
31%
24%
Mobile
Tablet
40%
28%
Referral (User
Directed from
Another Site)
Organic (Search
Engine)
Direct (User
Entered URL)
Social Media Statistics – June
Facebook
133 Page Likes This Month
9,471 Total Page Likes
14,350 People Reached
1,695 Post Engagement
868 Page Views
74%
sessions on VisitTheWoodlands.com came
from some form of social media this month
551
of social referrals to VisitTheWoodlands.com
are trafficked by TWCVB’s Facebook page